Travis Kelce
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Here’s a math problem for you: If the Super Bowl, which drew 113 million viewers last year, combines with Taylor Swift, who sold roughly 3.3 million tickets to her Eras Tour last year and over 6 million albums and whose recordings streamed on-demand 16.5 billion times in the U.S., according to Luminate, how many fans will tune in to the big game?
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Not even statisticians know, but the scenario could play out Feb. 11 if Swift’s boyfriend, Travis Kelce, and the Kansas City Chiefs win their playoff game this weekend.
Just about everything Swift goes near experiences a consumption boost, from donuts in Kansas City to hotels in Philadelphia. Her televised omnipresence at Chiefs games led to a 400% sales hike in Fanatics’ Kelce jerseys on a single day and an additional 2 million female viewers for Sunday Night Football in early October, according to The Hollywood Reporter.
So far, the NFL has proceeded cautiously with this new demographic, attempting to welcome Swifties without alienating football diehards with over-coverage. Rick Porter, who covers TV and ratings for THR, expects that strategy to continue for the big game. “They’ll probably try to keep walking that line,” he says, “and not make it the Taylor Swift Bowl.”
Should Kelce and the Chiefs (and Swift) make it to the Super Bowl, Porter predicts the hype-filled run-up week to spotlight their romance, as opposed to more conventional football drama about tight-end positioning, defensive formations or, say, Eminem. “Everything about Super Bowl week is over the top, so I’m sure on media day that everybody will get bombarded with questions about it,” he says. “It’s the line they have to walk between welcoming more people into the tent but not turning off any of the people who were there to watch and talk about the game.”
Could Super Bowl viewership increase? A Taylor Swift Effect, Porter says, could potentially bump the numbers from 115 million to 130 million — “or something ridiculous like that.” He adds, “That would be a pretty big shock, if something jumped that much from something that was already this big.” Still, unprecedented numbers are Swift’s specialty: Eras grossed more than $900 million last year, according to Billboard estimates, and is on its way to earn more than any tour ever.
Travis Kelce is enjoying his time with Taylor Swift, despite what anyone has to say. During a Kansas City Chiefs press conference on Friday (Jan. 26), the tight end shared that he and his girlfriend Swift have talked about navigating public attention amid their relationship. “As long as we’re happy, we can’t listen to anything that’s […]
Taylor Swift‘s relationship with Travis Kelce has been a touchdown for the NFL, which has benefited in multiple ways since the two publicly became an item in the fall. On Sept. 24, the rumored romance between the pop superstar and Kansas City Chiefs tight end was seemingly confirmed when Swift was seen cheering on Kelce […]
Travis Kelce‘s dad is recently converted Swiftie — to the extent that he actually didn’t recognize Taylor Swift when he first met her. “When Travis has a lot of friends coming into town to the game, everyone meets at his house, although he’s not there,” Ed Kelce told Audacy’s 92.3 The Fan this week. “Taylor […]
Taylor Swift fans attending the Kansas City Chiefs-Buffalo Bills playoff game are in for a tasty treat. The 34-year-old pop superstar is expected to attend the matchup in support of her NFL star boyfriend Travis Kelce, 34, whose Chiefs will take on the Bills at Highmark Stadium in Orchard Park, New York, on Sunday (Jan. […]
Legendary quarterback Brett Favre believes that Taylor Swift may take the blame if the Kansas City Chiefs don’t make it to the Super Bowl this year. The Pro Football Hall of Famer was recently asked if he thinks that the pop superstar has become a “distraction” for Chiefs tight end Travis Kelce amid the couple’s […]
Travis Kelce‘s first Valentine’s Day with Taylor Swift is just around the corner, and he’s looking for ways to make it special. The Kansas City Chiefs tight end hinted at his mindset as the holiday approaches in the latest episode of his New Heights podcast, which he co-hosts with his brother Jason Kelce. “With both of us playing […]
He’ll be the prince and she’ll be the princess! The Kansas City Chiefs made a reference to one of Taylor Swift’s most popular songs in a postseason recap shared to Instagram on Tuesday (Jan. 9), as the NFL team heads into the playoffs. “Valentine’s Day is jealous of the ‘love story’ we have / Who […]
Taylor Swift spent Christmas morning cheering on her boyfriend Travis Kelce at Arrowhead Stadium in Kansas City as the Chiefs took on the Las Vegas Raiders.
About an hour before kickoff on Monday (Dec. 25), the pop superstar entered the Missouri stadium alongside a person dressed in a Santa Clause costume and wished onlookers a “Merry Christmas.” She was then joined in a suite by her parents, Scott and Andrea Swift, along with her brother Austin Swift and his girlfriend, Sydney Ness.
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In the spirit of the holiday, Swift donned a red Santa hat with the tight end’s jersey number — 87 — on the white trim. The “Anti-Hero” singer also rocked a festive look for the game, wearing a red sweater and black plaid skirt.
Swift wasn’t the only celebrity in attendance at the showdown, which found the Raiders defeating the Chiefs, 20-14. The game was also attended by Iowa basketball star Caitlin Clark, who won Collegiate Women’s athlete of the year. Brittany Mahomes and Sterling Skye Mahomes, the wife and daughter of Chiefs quarterback, were also seen at the event.
Swift and Kelce were spotted walking hand-in-hand after the game. Kansas City Star photojournalist Nick Wagner shared an image on his Instagram of the couple strolling through a hallway at Arrowhead Stadium.
“Spent my Christmas waiting for these two lovebirds,” Wagner wrote alongside the snapshot.
Last week, Mahomes opened up about what it was like for the Chiefs to witness their teammate begin a romance with one of the most famous women on the planet.
“At first, I feel like everybody kind of stayed away, let [Kelce] do what he was doing,” Mahomes said in a sit-down with CBS Mornings‘ Nate Burleson.
“Then he started bringing Taylor around and we realized how cool of a person she was,” he continued. “So for us, there was a couple jokes here and there at the beginning. But now, she’s just part of Chiefs Kingdom. She’s part of the team.”
No, contrary to Internet rumors, Taylor Swift did not receive an engagement ring from Travis Kelce for her birthday. A week after Swift was seen showing off the ring to her friends Miles Teller and his wife Keleigh Sperry, the mystery of her sparkling new jewelry was solved on Thursday (Dec. 21). Turns out, Sperry […]