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It’s Friday, April 26th, and Doja Cat is getting backlash about her performance at Coachella, with many stating it wasn’t “safe for kids.” Normani released her new single featuring Gunna “1:59,” Anitta dropped her new album ‘Funk Generation’ and more. The Latin AMAs happened yesterday and we have all the updates from behind the scenes […]
What’s behind Keityn’s extraordinary ability to pen hits?
The 27-year-old from the small city of Palmira, Colombia, was ASCAP’s Latin Music Songwriter of the Year for the second consecutive year, thanks to a string of hits that included Shakira’s “Acróstico” and Shakira and Karol G’s “TQG.”
But, he says, it’s not like everything he touches turns to gold, and definitely not immediately.
“Out of 10 songs I make, one becomes a hit,” Keityn said in a candid interview with Billboard News. “There are many more songs that never come out. You do a lot, and out of that whole, two or three become huge hits.”
In the last couple of months, Keityn (real name Kevyn Mauricio Cruz Moreno) has had plenty of huge hits. They include Karol G’s “Me Curo Del Cora,” which was inspired by the title of the album Mañana Será Bonito (Tomorrow Will Be Pretty). “If tomorrow will be pretty, it means today isn’t. That’s why we made ‘Me Curo del Cora’ (I Heal My Heart).”
As for “TQG,” the track was written with Karol G while the singer was in Los Angeles filming Griselda, the Netflix series starring Sofia Vergara. “Karol had the foresight to send the song to Shakira,” says Keityn.
And then, there’s the most meaningful song for him, Shakira’s “Acróstico.”
“The fact that such an important woman would let me make a song about something so personal … it’s something that fills me with pride,” Keityn says. “I’ve seen her as a mom, and she’s an amazing mom and sings what she feels. I said, ‘If you want to sing what you feel, let’s give some play to the kids.’”
Watch the full interview here.
Songwriter and artist Keityn shares how he’s created some of biggest Latin hits in recent history with Shakira (“Shakira: Bzrp Music Sessions, Vol. 53”), Karol G with (“Tusa,””Provenza” and “TCQ”), Maluma (“Hawái”). He shares that he’s written for J Balvin’s new album, talks about how Shakira’s “Acróstico” is a testament to her motherhood, his new song with Tiago, how he finds songwriting inspiration and more!
KeitynWhen we did “Hawái” we didn’t think about the artist, it was stored for 6 months. I showed it to several artists and they didn’t want it.
Leila CoboReally?
KeitynHi I’m Keityn and this is Billboard News.
Leila CoboWe are happy to have you, because you’ve just won the ASCAP composer of the year.
KeitynYes, I won that Composer of the Year.
Leila Cobo11 songs, including which ones?
Keityn“Bzrp Music Sessions 53″ with Shakira, I think “TQG,” “Acróstico,” I can’t remember, can I look at a photo?
Leila CoboLook at a photo because it is an impressive list.
KeitynYes.
Leila CoboWhile you look at the photo, I want to know how do you make a song like “TQG?”
Keityn“Monotonía,” “Frágil,” “El Amor su de Vida,” “Amargura,” the one with Romeo “for the last time,” “Según Quién,” “Mi Ex Tenía Razón,” “El Amor su de Vida,” and that’s it.
Leila CoboNothing.
KeitynThere are little things.
Leila CoboAmong those 11 songs, 8 or 9 sung by women.
KeitynAlmost all of them.
Leila CoboYou are a man at a time when many people are saying women should sing songs made by women, but it seems like you have the skill to know how to think like women.
Watch the full interview above!
Argentine-Mexican singer Noel Schajris is set to hit the stage at the Latin American Music Awards on Thursday night (April 25), where he’ll be performing a brand new song with country star Jennifer Nettles, “Love’s Still Here.”
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Billboard Español’s Sigal Ratner-Arias caught up with him to talk all about his busy schedule and how he gets ready for his constant touring and for a performance like the Latin AMAs. “I’ve been exercising daily for three years and the day I don’t exercise my body feels weird,” Schajris said. “And the diet, that’s vital. And I feel much better now that I’m almost 50 than at 40. I don’t know if you’ve seen me in shows, but I don’t stop jumping and I climb the rafters,” he added, laughing.
In addition to his work as a solo artist and businessman through his own record label, Dynamo Productions, the singer of “Lo Mejor de Mí” and “No Veo La Hora” is still part of the chart-topping duo Sin Bandera with Leonel García (under Sony Music), and talked about how he juggles it all.
“It’s a challenge. The schedules are crazy. In the middle of a tour with Sin Bandera, which we did 80 shows all over the world, owning my own record label and my own music, releasing a new album, having three children, a family, many artists that we are signing on Dynamo Productions who require my time and I am [also] the A&R of the company, so I am involved in all aspects of all the repertoires of all the albums — it is very demanding,” he acknowledged. “But it’s achieved because of the passion I have for doing all these things.”
As for his own music, which includes his most recent album #SiempreLoSupe and a new version of the title track with Alemor, he says he’s enjoying his freedom as an independent artist.
“As a soloist I give myself the luxury of flying and looking for other textures that are a little more rock, more symphonic, as in the case of ‘Silencio’ with Tony Levin,” Schajris explains. “I allow myself to do things that are a little more alternative. I even sing a cumbia with a band from Peru, Grupo 5.”
“There’s definitely more freedom when I work as a soloist,” he adds, “and it’s a lot of fun.”
The Latin AMAs will air live at 7 p.m. ET on Thursday, April 25, from the MGM Grand Garden Arena in Las Vegas via Univision, UNIMÁS, Galavisión and ViX.
It’s Thursday, April 25th, and we can’t seem to get enough of Taylor Swift. The singer jetted off to a vacation with Travis Kelce, Bradley Cooper and Gigi Hadid. After the release of her new albums, ‘The Tortured Poets Department,’ Matty Healy finally responds about the songs about him in Taylor’s new album and Taylor […]
Solo artist and Sin Bandera band member Noel Schajris talks about preparing to perform new song “Love’s Still Here” at the Latin AMAs with Sugarland’s Jennifer Nettles, balancing his solo career and tour schedule with Sin Bandera and more! Tetris KellyArgentine, Mexican singer Noel Schajris is set to hit the stage at the Latin AMA’s […]
On today’s episode of Billboard‘s Chart Rewind, we look back at Blondie hitting their first of four No. 1s on the Hot 100 with their hit “Heart of Glass” in 1979. Narrator:Blondie hit the top of the Billboard Hot 100 this week in 1979. “Heart of Glass” was the group’s first No. 1 hit on […]
Festival season is in full swing! We’re breaking down all the headlining acts for this year’s festival season. Tetris Kelly:Lana Del Rey, Post Malone and more have been announced as some of the headlining acts of the 2024 music festival season, and we have the rundown on all this year’s highlights. From industry veterans to […]
It’s Wednesday, April 24th, and we have legal issues and confessions to share with you. Unfortunately for over 170 million users, TikTok is officially banned in the US unless the owners of the app can find a new owner in the next 9 months. Is Megan Thee Stallion going back to court? The singer finds […]
Dwayne “The Rock” Johnson confesses how at one point he wanted to be a country star, his upcoming dream performance with Chris Janson and more! Tetris Kelly: Dwayne “The Rock” Johnson is a true country fan, but did you know he’s a country singer too? Dwayne Johnson may have appeared in Chris Janson’s music video […]
