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Super Bowl

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There’s no denying that celebs love Converse. From red carpets to Coachella and even the 2022 Super Bowl Halftime Show — where Snoop Dogg rocked a pair of white low-tops with bright yellow laces to match his bandana-print tracksuit — there’s something special about the Chuck Taylor All-Star sneakers.

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Aside from Snoop, Gwen Stefani, Pharrell, Rihanna, Dua Lipa, BTS, Selena Gomez, Harry Styles and Justin Bieber are on the short list of stars who have worn Chuck Taylors or have collaborated with the brand. Even Elvis Presley wore Chucks.

Converse originally introduced their signature basketball shoe in 1917. The design underwent an update in the ’20s after former basketball legend Chuck Taylor approached Converse to make the shoe more comfortable for basketball players. Taylor’s input gave us the iconic design we know today, which typically includes white stitching, a white toe cap and rubber sole.

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Chuck Taylors were the hottest shoes on the basketball court until around the 1970s when other shoe brands began introducing sneakers aimed at athletes. Today, Converse Chuck Taylors are beloved for their retro design. The brand has also released special-edition shoes celebrating artists like Jimi Hendrix, Black Sabbath and Blondie.

If you’ve searched for Converse online but never end up buying them, take this as a reminder to invest in a new pair! Because Chuck Taylors are so popular and now that it’s finally festival season, we’ve rounded up some styles to shop and alternative destinations to purchase the classic sneaker (besides the Converse website) in different color schemes.

Nordstrom

Chuck Taylor All Star Run Star Hike Platform Sneaker

A shoe that has sole. The Run Star Hike sneaker is a modern update to the old-school look with a molded, platform sole and signature Chuck Taylor details like the rubber toe cap and canvas build. This sneaker is available at Nordstrom in white, black and lemon drop and in stock at Converse.com (in black, white, blue or a custom color).

Converse Unisex All Star Low Astral Pink

Nothing wrong with switching up the color scheme! The Converse Chuck Taylor All Stars stick to the classic old-school hoop design but in a hot pink canvas, with the signature durable rubber sole and protective rubber toe cap.

Converse Chuck Taylor All Stars Pearl Lift Platform Sneaker

From color For a fancier look, try these Converse All Star Chuck Taylor Platforms, which are adorned with pearls and other gems.

Amazon

Converse Black M9160 – Hi Top

Amazon is probably the most convenient way to get Chuck Taylors delivered within days. These Chuck Taylor All Star ’70s High Top Sneakers are available in select sizes in black, white, navy, teal, red, tan and other colors.

Converse

Converse Chuck Taylor All Star

Urban Outfitters has a decent stock of Converse sneakers, and you can usually find at least one pair on sale. The orange, low-top Chucks featured above are discount to $40 in adult sizes ranging from men’s sizes 5-10 and 7-12 in women’s sizes. You can also find the shoe at Nordstrom.com ($60) in white or black.

$80

Buy Now at converse

Florals for spring! The Converse teamed for a special floral high-top sneaker. The sneaker is only available at Converse.com.

Converse

Converse Chuck Taylor All Star High Top Shoe, black monochrome

$69.22

$73.75

6% off

You can’t go wrong with black on black. These Converse All-Star sneakers are available in monochromatic black and white.

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Ask Travis Kelce about his favorite music, and his face will light up. The outer corners of his eyes crinkle with excitement, and he talks with overflowing glee through a wide, toothy smile.
It’s the same expression that the lovable Chiefs tight end might wear after scoring an unbelievable touchdown at Arrowhead Stadium, or while joking about being the Yoko Ono to girlfriend Taylor Swift‘s John Lennon alongside his brother, retired Eagles center Jason Kelce, on their joint podcast, New Heights. It’s definitely the same passion with which he’s known for discussing his love for Kansas City, for whom the Ohio native secured a second Super Bowl win in a row this February.

Now, in his latest love letter to the city he currently calls home, Travis is bringing back Kelce Jam — a self-curated music festival he launched last year in honor of the Chiefs taking home the 2023 Lombardi Trophy. Following the inaugural event’s lineup of Machine Gun Kelly, Rick Ross and Loud Luxury, this year’s offering will feature headliners Lil Wayne, Diplo and 2 Chainz, plus performances from Irie and E-V, as announced by the athlete Tuesday (April 2).

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“I’m super excited for it,” a charged-up Travis tells Billboard the same day, rocking a baseball cap emblazoned with “L.A.,” the initials of his whereabouts at the time of our Zoom call. “We got Jim Beam as the big sponsor, and they’re bringing so many cool new things to it, like a drone show. They’ll be out there giving out free barbecue — you know how much Kansas City loves their barbecue.”

Slated for the evening of Saturday, May 18, at Azura Amphitheater, the 2024 Kelce Jam is also backed by Medium Rare, this year’s partner, as well as an array of other brands like Takis, which will livestream the festival globally across Travis’ socials. Fans can already register online for an event pre-sale starting Friday (April 5), with Travis advertising plainly and confidently on Instagram, “All tickets will sell out.”

Much like last year, the festival will serve as one last celebration of the Chiefs’ incredible season before Travis and his teammates, led by quarterback Patrick Mahomes, start the process over again in training camp this summer. Unlike 2023, however, this year’s Kelce Jam comes in the wake of a community tragedy, with the Feb. 14 Super Bowl parade ending in a deadly shooting that killed one person and injured 22 others.

The gravity of this isn’t lost on Travis, but neither is the real importance of coming together in the face of tragedy (or, as he likes to put it, fighting for his right to party). Below, he catches up with Billboard about his favorite artists, Chiefs Kingdom, playing the role of festival curator and more ahead of 2024’s Kelce Jam:

This year’s Kelce Jam is billed as featuring some of your own personal favorite artists. What was the process of curating the lineup like?

When it came to this year’s lineup, I wanted to keep it fresh, keep it new and keep everybody coming back for something. We got Lil Wayne – Tunechi — who’s been one of my favorites since I was in high school. 2 Chainz as well, another one that’s been one of my favorites since high school. And then Diplo, who I’ve gotten to know, and I’ve gotten to appreciate his music so much. One of my favorites in the game as well.

It’s just so much fun being able to bring this to Kansas City, because of how much Kansas City shows out for me and the Chiefs every single game day. To be able to bring this to them, a music and food fest, something where we can all celebrate and have a great time — I’m just so blessed and so fortunate to be able to do this. It’s gonna be exciting.

This year’s Super Bowl parade in Kansas City obviously ended in a deeply upsetting way. (After gunfire broke out at the celebration, which Travis attended on a float with his teammates, he tweeted that he was “heartbroken.”) How has that experience affected your approach to putting on an event like this?

The parade was very sad on our hearts, and our hands are still out to everybody involved in terms of what went down. It’s not easy to deal with stuff like that as a community.

Security is going to be something that I take seriously, so that everybody feels safe when they’re there. But also, I think it is another chance to be able to celebrate. Last year I was fortunate to be able to do this for the first time after we won the [2023] Super Bowl. It was kind of like my last hoo-rah, the last time I was going to celebrate that Super Bowl. I think this is going to be the last hoo-rah for me this year, celebrating the [2024] Super Bowl with the city of Kansas City because of how much I appreciate and love them.

If you ever host a third Kelce Jam, which artists would be your dream headliners?

Woo! I got a list of about a hundred people that I absolutely – music is one of my favorite things. On top of that, live music is something I never pass up on. The Chainsmokers are my brothers, I love those guys. Marshmello is one of my brothers. T-Pain is one of my favorite performers of all time. I’ve gotten to love guys like Morgan Wallen.

The list just goes on, and the genres vary everywhere. I’m a real music lover. I’m just fortunate we got the guys that we have this year, and I think it’s going to be a blast.

Do you plan to make Kelce Jam its own annual festival independent of your football career? Or do you plan on keeping it as a post-Super Bowl event that’s special to Kansas City?

That’s been in talks, to see where [Kelce Jam] fits and where we could go with it. I know one thing, and it’s that I love celebrating with Kansas City. I don’t know what the future holds or how much more fun we could have with it outside of KC, but it’s interesting, and I guess we’ll have to see where it takes us.

Will your Chiefs teammates be in attendance? How about the Kelce family?

I’ve got my fingers crossed that I can have the whole shebang, have all my teammates, even my coaches – Andy Reid, come on down baby, have some fun with us. Anybody that shows up, I’m just ultimately appreciative of.

It’s such a unique opportunity for me to be able to host an event like this – on May 18! I don’t know if I plugged that [date] yet. [Laughs.] Hopefully I can get everybody to sign up for this one, knowing how much fun last year’s was.

Courtesy Photo

Few people have had high-school experiences more impressive than the Jonesboro High School Majestic Marching Cardinals. At the top of 2024, the student marching band was featured in a commercial for Usher‘s Apple Music Super Bowl Halftime Show, and just a few weeks later, they were treated to a very special surprise visit from none other than first lady Jill Biden.
The first lady made a surprise virtual visit on Wednesday (March 27) to more than 150 students from Atlanta’s Jonesboro High School during an after-school rehearsal. As Dr. Biden appears on the screen, the students gasp in surprise. “I can’t wait until you come to the White House,” she told the students, before letting the kids know she’s still teaching.

The Majestic Marching Cardinals are set to play at this year’s White House Easter Egg Roll Monday (April 1), and Dr. Biden appeared via Zoom to thank the students for their hard work and dedication ahead of their performance.

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“After the call with the first lady, there was a hush over the band room and some students began to cry from all the excitement,” band director Lynel Goodwin tells Billboard. “We took a moment to reflect on how our musical journey and their talents led to an opportunity like this – to perform at the White House. This life-changing opportunity means the world to my students, band parents and our Jonesboro community.”

This year’s White House Easter Egg Roll theme continues the first lady’s commitment to “EGGucation,” a nod to her more than 30 years in the teaching profession. Dr. Biden is set to transform both the South Lawn and the Ellipse into a community full of educational activities, rolling and hunting Easter eggs, a reading nook, a picture day station and a physical “EGGucation” zone.

In addition, there will also be a band hall where the Majestic Marching Cardinals will grace the stage. Several other bands are also slated to perform at the event — which is expected to welcome more than 40,000 guests — including Phoenix’s Tolleson Elementary School District Marching Band, the Independence High School Marching Band from Brambleton, Va., and George Mason University Green Machine of Fairfax, Va.

To continue their momentum, the Majestic Marching Cardinals will also perform at this year’s Macy’s Thanksgiving Day Parade. Under the direction of Goodwin, the Majestic Marching Cardinals have brought their special Atlanta flair to some of America’s grandest stages. Their momentum also lines up with that of student marching bands in general: In 2023, Tennessee State University’s Aristocrat of Bands made history as the first marching band to with the Grammy for best roots gospel album (The Urban Hymnal).

Watch a clip of first lady Jill Biden surprising the Majestic Marching Cardinals below.

Turns out, the way to Taylor Swift‘s heart is magic tricks. In an interview on The Pivot Podcast uploaded Tuesday (Feb. 27), Mecole Hardman opened up about how he won over the 34-year-old pop star after she started dating his Kansas City Chiefs teammate Travis Kelce, and revealed details about the moment she gave him a big hug after he caught the game-winning touchdown at the 2024 Super Bowl.
The 25-year-old wide receiver started by praising Kelce for pulling Swift. “It’s Trav, bro,” he told the show’s hosts, laughing. “If anybody’s gonna do that, it’s Trav who’s gonna get that right there.”

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“Trav is such a cool dude, and Taylor’s so cool,” he added. “She just vibes.”

Hardman went on to say that he first met the “Anti-Hero” singer at a “get-together” at Kelce’s house. At the party, he wowed Swift with an impressive card trick.

“Honestly when we leave, we’re like, ‘D–n, that’s Taylor Swift! Ay, that’s crazy,” he said of his fellow players.

Flash forward to the Feb. 11 Super Bowl at Las Vegas’ Allegiant Stadium. After the Chiefs went into overtime against the San Francisco 49ers, Hardman secured a Kansas City victory by catching quarterback Patrick Mahomes’ game-ending pass.

Immediately after the game wrapped, Swift joined the players on the field and kissed Kelce in front of NFL cameras. She also made sure to give Hardman a big hug.

“She was like, ‘Good job, proud of you, good game,’” he recalled of the moment. “Then she said something about, ‘You and these magic tricks.”

“Every time she sees me she talks about [the card trick],” No. 12 continued. “‘Your hands are magical,’ or something like that.’”

Hardman’s remarks came the same day Andy Reid revealed that Swift baked homemade pop-tarts for the Chiefs’ offensive line. “She didn’t give me one, and the offensive linemen definitely didn’t give me one,” the coach said in an interview, looking slightly miffed that he didn’t get to try one of the singer’s pastries.

“Since the queen has passed away, she might be the most famous woman in the world,” Big Red added of the star. “She’s so grounded for who she is. I think it’s a great escape for her, where she can come [to games]. She sincerely enjoys the games.”

For those who have been holding out hope that Usher will finally drop his “Believe” track that’s been swirling around online for years, good news awaits: Jermaine Dupri, one of the song’s writers, confirmed via X on Thursday (Feb. 22) that the song will finally arrive on Friday. Usher’s reps confirmed to Billboard that “Believe” […]

Travis Kelce is speaking out in the wake of the Feb. 14 Super Bowl parade shooting, which began as a celebration of the Kansas City Chiefs’ victory but ended in gunfire that killed one person and injured 22 others. 
The 34-year-old tight end addressed the events in a new video clip for his and brother Jason Kelce’s New Heights podcast posted on X Monday (Feb. 19), which was shared ahead of this week’s new episode. Noting that the Wednesday (Feb. 21) installment was recorded prior to the shooting, Travis said in the video, “After the tragic events of the Super Bowl parade in Kansas City, it didn’t feel right without you guys hearing from us first.” 

“Our hearts go out to all of the victims, their families, Chiefs Kingdom and really all of Kansas City that was really there on a day to try and celebrate the community,” added Jason, who plays center for the Philadelphia Eagles. “It’s unfortunate and deeply tragic, the events that occurred. We also want to thank the local law enforcement that sprang into action, the first responders on scene.”  

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“Kansas City and Chiefs Kingdom, we love you guys,” Travis concluded, noting they’d be sharing a link to a donation collection supporting those affected by the shooting. “We’re with you guys.” 

The offensive lineman was one of many who attended the parade celebrating his team’s second Super Bowl win in a row, three days after the big game on Feb. 11. Before the shooting broke out, he and his teammates — as well as his mom, Donna Kelce — road atop a float and waved at Chiefs fans lining the streets. The Associated Press previously reported that according to the police chief, a million people likely attended the celebratory parade. 

Shortly after the shooting, Travis shared a message to fans via X. “I am heartbroken over the tragedy that took place today,” he tweeted. “My heart is with all who came out to celebrate with us and have been affected. KC, you mean the world to me.” 

Taylor Swift, who is dating Travis, was not at the parade, although she did attend the Super Bowl in Las Vegas to cheer on Kansas City. She has donated $100,000 to the family of Lisa Lopez-Galvan, the radio DJ who was killed in the shooting. 

See Travis and Jason Kelce’s statement on the Super Bowl parade shooting below. 

I am heartbroken over the tragedy that took place today. My heart is with all who came out to celebrate with us and have been affected. KC, you mean the world to me.— Travis Kelce (@tkelce) February 15, 2024

As electric as Usher‘s Halftime Show performance at the 2024 Super Bowl was, fans couldn’t help but be a little bummed that a much-rumored Justin Bieber reunion didn’t take place Sunday (Feb. 11) at Allegiant Stadium in Las Vegas. But in a recent interview, the 45-year-old superstar revealed that he did indeed ask Bieber to […]

Few events can stitch together the various webs of American culture like the Super Bowl, and the numbers this year bear that out: With 123.7 million viewers, according to Nielsen Media Research, the Big Game last Sunday (Feb. 11) was the most-watched broadcast since the Apollo 11 moon landing in 1969. And that means a lot of eyeballs for a lot of high-profile advertisement slots, which were priced accordingly: Commercials for the event this year went for as much as $7 million for a 30-second ad, according to the Wall Street Journal.
That makes working on such ads a high-stakes game, not to mention one that’s highly coveted in the world of music supervision and production. This year, boutique music and sound design company Barking Owl Sound landed seven such spots, doing sound design, mixing and production for ads with Booking.com (with Tina Fey) and Etsy; music arrangement and production for Budweiser’s spot; sound design, mix, production and original music for Starry’s ad with Ice Spice (No. 10 on Billboard‘s list of best commercials from the event); mixing and production for Paramount+’s Champions League ad; sound design and production for Kia’s commercial; and original music and production for Homes.com’s Mascot ad. And that high-profile work for the firm earns Barking Owl Sound co-founder/executive creative director Kelly Bayett the title of Billboard’s Executive of the Week.

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Here, Bayett discusses the behind-the-scenes work that goes into the sound production of a Super Bowl ad; how she helped build Barking Owl and its creative team as well as its new music library, along with the opportunities it entails for them; and what’s next for the company. “With seven spots this year, it really solidifies our position in the industry moving forward and opens us up to new opportunities,” Bayett says. “We can accept the challenge and our team can excel with a number of projects under the highest amount of pressure. Moving forward, we are strong as ever and ready for anything.”

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This week, Barking Owl worked on the music for seven Super Bowl advertisements, including for Etsy, Budweiser, Kia and more. What key decisions did you make to help make that happen?

In our industry, getting Super Bowl ads is definitely relationship-dependent. An agency and client will rarely go to a vendor they don’t know and trust for a piece with millions of dollars on the line. Our key decisions are actually based on building the long term and not what feels fast and easy. [It’s about] focusing on growing relationships that last and consistently keeping the work you are doing fresh and interesting. 

Can you tell me about how the company got started and your philosophy around what you do and what work you choose to get involved with, particularly as it pertains to these spots?

I was a single mom and I and my then-boyfriend, now husband, decided to start a music and sound design company in our home. Fourteen years later, we have added mix, brand partnerships, gorgeous studios in L.A. and New York as well as a global team of composers and writers. Our philosophy was to create a company that focused on creative and felt like home. We care about the craft of sound. If you look at any piece of work we have done for the Super Bowl, or anything on our reel, you will see that we don’t just grab sounds out of the library. We create them for each moment and we have been really fortunate to attract clients who value and appreciate the process. 

What is the typical process for how you guys work on a commercial like these?

We will get a brief from the agency, and from there, it’s go time. We get on a call and talk about the process, creative directives, and then we start to create and build. It’s important to us to have the agency involved in the collaboration so that there are no surprises on either side. We keep it fun and light, we have amazing executive producers in New York and L.A. in Ashley Benton and KC Dossett who keep everyone on task. It’s the only time of year where every job is racing to the same finish line, so it takes incredible scheduling and organization. 

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Your work on these was a mix of sound design, mixing, production, arrangement and original music. How do you approach each of those roles differently?

We have different teams of specialists for each role. Original music can be the trickiest a lot of the time because we are creating themes, tones and movement with an incredibly fast timeline. You are working with personal taste, and when it comes to thoughts about music, there is no right or wrong, it’s all about feeling. Sometimes, you just don’t like something because it doesn’t move you, and that can be challenging. We have to become detectives and figure out what isn’t hitting emotionally or tonally. Sometimes the whole team is on board with the exception of one holdout, and even though majority rules, I feel like we have failed if everyone has not left happy.

Arrangements are really about timing and vision of the track. Sound design is one of the most fun pieces, and also the piece that if we do it exactly right with hours of foley recording and sound manipulation, it will feel like we have done nothing at all. Mixing is the glue that keeps all of it together, giving space for the dialogue, VO, music and sound design. A great mix is dynamic, a bad mix is overly compressed and you lose the craft of each element you have so diligently created. Having our work destroyed by lazy mixers inspired the creation of our mix department.

Music production work like this is a competitive space, dealing with both huge companies and smaller houses. How do you guys compete within that environment, and stand out against your competitors?

It’s an incredibly competitive environment and it only gets more competitive as new companies are popping up each day. I have never really been one to look around and see what others are doing. I am solely focused on our mission, our purpose and what work we are putting out there. How are we showing up each day? Is it good enough? We are also a female-founded company with female creative leads, which is highly unusual. I came up in a space that was so insanely male, we wanted to bring a different perspective and change the landscape with female composers, mixers and sound designers. Everyone matters and everyone is supported here. When people feel supported they are free to create better and more inventive work. We created a structure where we all work as a team and there is no internal competition. That is a huge difference as well. Our employee retention is incredibly high and we all know each other so well, it’s truly like family.

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You’re also building out your own music library. What will that allow you to do, and how can that allow you to grow in the future?

I am so insanely excited about this. We have this amazing library of about 15,000 original tracks from years of demos created for commercials that never sold. The quality we expect from composers and the years of crafting and scoring have resulted in an incredibly varied, diverse library of tracks that are of the highest creative level. We didn’t exactly know what to do with them or how to set up a library, but we knew that we could offer something unique to the industry, as well as broadening our reach to TV and film. Last year, we brought in a partner, Kirkland Lynch, who leads these types of strategic initiatives as CEO. Kirkland brings experience from years with Sony Music, Universal Music Group, Stevie Wonder and YouTube Music. He has been a great addition to the team bringing an understanding and knowledge we really needed.

What does success look like from your point of view for a commercial like these? And with seven spots at this year’s game, what does that allow you guys to do moving forward?

We aren’t in charge of the overall idea, so the success for us is to see if we have executed the idea in the best way possible. Sound design properly in the space, the music scored and arranged in a way that tells the story and makes you feel something, mixes where each sound element complements the other — that is success. With seven spots this year, it really solidifies our position in the industry moving forward and opens us up to new opportunities. We can accept the challenge and our team can excel with a number of projects under the highest amount of pressure. Moving forward, we are strong as ever and ready for anything.

For Will Bratton, the best part of Super Bowl LVIII was not when Kansas City Chiefs wide receiver Mecole Hardman caught the game-winning pass for an overtime touchdown or when Chiefs kicker Harrison Butker nailed a 57-yard field goal. It was when Chiefs tight end Travis Kelce, during the trophy ceremony after the game, belted out an impromptu, raggedy chorus of “Viva Las Vegas” on the CBS broadcast.
Those three words, repeated several times in a pacing and melody only vaguely resembling Elvis Presley’s classic 1964 hit, have delivered an unexpected payday for the song’s rights holders.

“We were very excited about him doing that,” says Bratton, president of Pomus Songs Inc., namesake publisher for the late Doc Pomus, who wrote the song with Mort Shuman. “Royalties are paid for that performance through BMI.”

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Kelce’s rendition constituted an “ephemeral use,” according to Rachel Jacobson, who oversees film and TV for Warner Chappell Music (WCM), which administers Pomus’ recordings. As when a marching band plays an off-the-cuff snippet of a song during a televised football game, the use generates a royalty payment through BMI as a public performance. “Anything beyond that, then you come and clear it,” she says.

Although Bratton couldn’t say how much money Pomus Songs made from Kelce’s performance — “BMI’s generally three quarters behind, so we won’t have that data until probably next December” — the revenue is likely to continue. Late-night talk shows airing Kelce’s version would have to pay for a “previewing synch license,” according to Bratton, which would lead to a negotiated fee as opposed to the ephemeral use royalty payment. WCM’s Jacobson is not aware of any requests for such a license involving Kelce’s rendition of “Viva.”

For the Super Bowl, Bratton says, “It was also licensed to CBS Sports for a pre-game show and it was shown once during the game over a viewing of Taylor Swift. That paid — I don’t want to say how much, but it was good money.”

Written for the Presley film of the same name, “Viva” has come to symbolize Las Vegas glamor-and-gambling culture and has been covered by Bruce Springsteen, Dead Kennedys, ZZ Top and Shawn Colvin. Bob Dylan wrote a chapter about the song in his 2022 book, The Philosophy of Modern Song: “This is a song about faith. The kind of faith where you step under a shower spigot in the middle of the desert and fully believe water will come out.”

The song was also in The Big Lebowski and a Viagra commercial (“Viva Viagra”), which, Bratton recalls, “was a very nice synch license momentarily — but I’m not sure if we regret it or not.”

Pomus, a Rock and Roll Hall of Fame songwriter who wrote classics such as The Drifters’ “Save the Last Dance for Me” and “This Magic Moment”; The Coasters’ “Young Blood”; and Presley’s “Little Sister,” was a “sports fanatic,” according to Bratton, who is married to Pomus’ daughter, Sharyn Felder. “He would have been thrilled that his song was used like that,” he says of Kelce’s “Vegas” rendition. “It was more of a holler than a sing. It was his enthusiasm that was notable.” He adds: “We just like it to make money.”

Taylor Swift said that Travis Kelce‘s viral “You Belong With Me” serenade at the 2024 Super Bowl afterparty Sunday (Feb. 11) was the “most romantic” gesture she’s ever received — and given that she’s a celebrated love-song writer, that’s some high praise. In a newly surfaced video from the post-game celebration — which was held […]