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How much are 1,000 streams worth? A new report from catalog investor and lending platform Duetti attempts to answer this question.
According to the report, released Thursday (Jan. 23), independent artists and others who own master recordings received about $3.41 per 1,000 streams globally in 2024.
That global payout rate is down from $4.04 per 1,000 streams in 2021, according to the study, which included data related to Spotify, Apple Music, YouTube, Amazon Music, TIDAL, Qobuz, Deezer, SoundCloud and Pandora.
Of those companies, Amazon Music paid the most at $8.80 per 1,000 streams in 2024.
While the rate paid per 1,000 streams has declined each year since 2021, Duetti CEO Lior Tibon says rates appear to be plateauing because the higher price of streaming subscriptions at some companies is raising royalty payouts. Tibon says they also found that the portion of overall payouts coming from YouTube, which Duetti found pays more than Spotify, increased for the artists in its study — while the portion coming from Spotify for those artists decreased 2%.
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Duetti, which provides financing for independent artists in exchange for a stake in their master recordings, says that Spotify’s Discovery Mode and its greater adoption outside the U.S. are the main drivers driving down payout rates, even though Spotify raised subscription prices in most major markets. Artists who sign up their tracks for Spotify’s Discovery Mode program gain more algorithmic exposure on the platform through Spotify Radio and autoplay in exchange for a lower royalty rate. The program, which was expanded in 2023 to be open to anyone with access to Spotify For Artists, has been criticized by music trade organizations and some in Congress who are concerned it puts artists in a position where they feel the need to pay to play.
Spotify did not immediately respond to a request for comment.
The growth of Discovery Mode’s contribution to overall streams for independent artists in this study is slowing, which means its impact on payout rates is starting to stabilize, Tibon says.
“We are at the point where it is not going to continue to increase as much as it did over prior years, and the growth of YouTube is counteracting the impact of its growth outside the U.S. and [the growth of] discount plans,” Tibon says.
Certain subgenres, such as hyperpop, saw slightly higher royalty payouts — as much as 30 cents more per 1,000 streams — than mainstream genres, in part because artists who produce this music less often enroll in Discovery Mode, according to the report.
WHO PAYS WHAT
According to the study, Amazon Music pays the highest royalty rate of any streaming service at $8.80 per 1,000 streams. (Amazon Music services are bundled with a Prime membership, which costs $139 per year.)
TIDAL pays the second most at $6.80 per 1,000 streams, while Apple Music pays $6.20 per 1,000 streams “due to their foothold in higher price markets, and the lack of ad-supported tiers,” the report found.
Though YouTube’s payout rates vary significantly among artists, Duetti found that on average across the independent artists in its study, the video streaming platform paid out $4.80 per 1,000 streams in 2024.
Meanwhile, Spotify paid out around $3 per 1,000 streams due to “high usage, geographical mix, reliance on discounted [and] free plans, and their Discovery Mode program,” according to the report.
Counter to conventional wisdom, going viral on TikTok only resulted in higher royalty payouts 15% of the time, the report found.
Amazon, TIDAL and YouTube did not immediately respond to requests for comment.
TikTok has said in the past that it plays a major role in artists getting their songs discovered, claiming that 84% of all songs on the Billboard Global 200 in 2024 started as viral hits on its platform.
DATA FROM CATALOG VALUATIONS
Founded in 2022, Duetti is a catalog investment company that provides independent artists with capital — amounts range from $10,000 to $3 million — in exchange for a stake in the master recordings of certain songs. The data Duetti uses to value artists’ catalogs before buying them — including royalty statements, streaming performance and other analytics — underpin the findings in the report.
Duetti works with more than 500 artists, including Shayne Orok, known for his Japanese versions of pop songs, and Adán Cruz, a Mexican rapper and songwriter, to promote their works digitally, including across Duetti’s network of YouTube channels.
“YouTube has always been the foundation of my career, allowing me to connect directly with fans and build a sustainable livelihood doing what I love,” Orok said in a statement from Duetti. “Partnering with Duetti has taken that connection to the next level by helping my music reach new audiences in ways I couldn’t achieve on my own.”
Alex Cooper is expanding her broadcasting duties even further in 2025, with SiriusXM announcing new exclusive programming as part of a multi-year agreement with the world’s most-listened-to female podcaster.
Beginning on Feb. 11, Cooper – the host and executive producer of the Call Her Daddy podcast – will give SiriusXM subscribers the chance to get closer to her and the Unwell Network with two new channels and live shows.
The first of these, Unwell Music, is curated by Cooper and is presented as a mixtape featuring the songs that have scored her life. Broadcasting contemporary hits alongside nostalgic pop anthems, Unwell Music will feature names such as Miley Cyrus, Tate McRae, Sabrina Carpenter, Beyoncé, Gracie Abrams and more. Alongside its eclectic playlist, the music will also be complemented by personal commentary from Cooper and behind-the-scenes stories.
The second of these channels, Unwell On Air, is designed to deliver a “live and curated pulse on what’s trending now”. In addition to highlights from the Unwell Network’s podcasts, it will also feature live daily programming that puts their Daddy Gang fanbase as the center of the conversation.
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This live programming includes Dialled In, which sees hosts Rachel Friedman and Montaine taking calls from listeners about relationship problems, friendship drama, and more. Dialled In airs from Monday to Friday at 7pm ET (4pm PT).
The programming also features The Daily Dirty, which sees hosts Sequoia Holmes, Fiona Shea and Hannah Kosh providing an hour-long catch-up focusing on pop culture-focused sharp takes, candid conversations, and playful segments. The Daily Dirty airs from Monday to Friday at 6pm ET (3pm PT).
“I’m constantly trying to find new ways to interact with my audience and with Unwell Music and Unwell On Air I’m able to deliver brand new daily live shows and playlists curated specifically by me,” said Cooper in a statement. “I can’t wait for everyone to experience a whole new world of Unwell.”
“Alex Cooper and her Unwell brand continue to be at the vanguard of pop culture with their authentic and unfiltered approach,” said Scott Greenstein, President, and Chief Content Officer at SiriusXM. “With the launch of Unwell Music and Unwell On Air, Alex is creating something that is only possible through the power of SiriusXM: a live 24/7 audio destination for her fans to immerse themselves further into her world. We can’t wait for you to hear what she has in store.”
Cooper first rose to fame with the Call Her Daddy in 2018, which was swiftly acquired by Barstool Sports shortly after its launch. In 2021, Spotify took ownership thanks to a $60M deal before it found a new home with SiriusXM in August 2024. The multi-year agreement provides SiriusXM with exclusive advertising and distribution rights, content, events, and more for both the Call Her Daddy podcast and the other titles on the Unwell Network – the production house Cooper founded in 2023.
Spotify paid $10 billion to music rights holders in 2024, according to a blog post published Tuesday (Jan. 29) from David Kaefer, the streamer’s vp/head of music business.
Last year, Spotify reported that it finished the third quarter of 2024 with 252 million subscribers. “Today, there are more than 500 million paying listeners across all music streaming services,” Kaefer writes. “A world with 1 billion paying listeners is a realistic goal.”
Spotify’s $10 billion payout, a new record for the company, is roughly 10 times as much as it shelled out to the music industry a decade ago. Kaefer says the streaming service has now contributed roughly $60 billion to the music industry since its founding.
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Also notable for Spotify in 2024 was CEO Daniel Ek‘s announcement to financial analysts in November that the company was “on track for our first full year of profitability.”
“We’re not here to merely optimize for today,” he added. “As you think about Spotify in 2025 and beyond, picture a company that operates with the same disciplined management you’ve seen this year, but one that also has the ambition to seize the opportunities presented by what’s happening in technology. In the near term, I see potential for transformative shifts in music discovery and new ways to connect artists and fans like never before.”
On Sunday (Jan. 26), Spotify announced that it had reached a new direct deal with Universal Music Group that will impact the company’s recorded and publishing royalty rates. “Constant innovation is key to making paid music subscriptions even more attractive to a broader audience of fans around the world,” Ek said in a statement regarding the news.
This sentiment was echoed in Kaefer’s blog post on Tuesday. “We offer an ad-supported free tier, while some services don’t,” he writes. “Beyond the ad dollars this generates, more than 60% of Premium subscribers were once free tier users. Bringing in users who don’t expect to pay for music, and deepening their engagement, means they’re more inclined to become subscribers in the future.”
“Onboarding people to paid streaming,” he continues, “is precisely what has increased our payouts — tenfold — over the past decade.”
Spotify will report its fourth-quarter earnings on Feb. 4.
Spotify general counsel Eve Konstan is exiting her role at the streaming giant “to step away from full-time corporate life,” she announced via LinkedIn on Monday (Jan. 27). “This marks the end of a chapter that’s been filled with unforgettable experiences and immense personal growth,” Konstan wrote, “and while it’s bittersweet to step away from […]
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Another Sean “Diddy” Combs documentary has arrived. Following Peacock’s Making of a Bad Boy earlier this month, Investigation Discovery released its own four-part docuseries, The Fall of Diddy, starting Monday (Jan. 27).
Airing on Max, the series follows the rise and fall of the hip-hop mogul, offering personal insights into harrowing abuse allegations, violent behavior and illegal activity throughout his career. You can stream the series Monday night at 9 p.m. ET.
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With Diddy still behind bars at the Metropolitan Detention Center in Brooklyn awaiting his day in court, many alleged victims are coming forward to share their stories. The docuseries features testimonies from an array of members in Diddy’s inner circle and industry piers including VIBE editor-in-chief Danyel Smith, Danity Kane’s D. Woods, and Rodney “Lil Rod” Jones, who has accused Diddy of sexual harassment. The doc also features interviews with childhood friends, security guards, personal chefs, and several alleged rape and assault victims.
The debut episode of the Fall of Diddy airs on Jan 27. Check out how you can watch the series below.
Here’s How to Watch ‘The Fall of Diddy’ Series
ID’s Fall of Diddy will premiere tonight, Jan. 27 on Max and Discovery+ at 9 p.m ET. The second and third episode will release the following day, Jan. 28, alongside the finale premiering the following Friday. You can tune in to watch the docuseries with a Max bundle deal with Hulu and Disney+. The streaming bundle allows subscribers to stream from all three platforms for one base price. On their own, each streamer costs $10/month, but the Max bundle gets you all three for just $16.99. That’s a 43% savings and one of the best Max deals online.
Another great bundle deal to stream the Fall of Diddy is with Amazon Prime Video with Max. The house of Bezos is filled with incredible original programming, exclusive movies, and a great 30-day free trial.
Watch the trailer for the Fall of Diddy below.
Universal Music Group and Spotify have struck a new direct deal, impacting both the company’s recorded music and publishing royalty rates, the companies announced today (Jan. 26). In a statement, UMG chairman/CEO Lucian Grainge said that the deal is “precisely the kind of partnership development [UMG] envisioned” as part of its idea for “Streaming 2.0,” the company’s proposed changes to revamp streaming royalty rates and improve remuneration for its artists on streaming platforms.
Under the new agreement, UMG and Spotify “will collaborate closely to advance the next era of streaming innovation,” according to a press release. “Artists, songwriters and consumers will benefit from new and evolving offers, new paid subscription tiers, bundling of music and non-music content, and a richer audio and visual content catalog,” the press release continues. The deal also includes continued protection for UMG through Spotify’s fraud detection and enforcement systems.
Importantly, the agreement includes a direct deal between Spotify and Universal Music Publishing Group, the first direct deal between Spotify and a publisher since the passage of the Music Modernization Act in 2018. One top publishing executive tells Billboard that this change “sounds like Spotify is raising the white flag” about the so-called “bundling” dispute which has soured relations between many publishers, writers and Spotify since it launched last year. In March, Billboard reported that Spotify’s payments to music publishers and songwriters would be cut significantly to account for Spotify bundling in audiobooks as part of its premium tiers. Instead of paying out royalties for these tiers purely to music publishers and writers, Spotify began splitting the payments between music and books publishers.
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Billboard estimated the losses to be about $150 million in the first year the bundled audiobooks took effect. Now, nearly a year later, Universal Music Publishing Group appears to be back in a better position with Spotify. One source familiar with the deal said it has improved royalty payments for UMPG songwriters, although the two companies declined to state the specifics of how the new publishing royalty model (or the one for recorded music) works.
“Spotify maintains its bundle, but with this direct deal, it has evolved to account for broader rights, including a different economic treatment for music and non-music content,” a Spotify spokesperson clarified in a statement to Billboard.
“[This deal] makes sense,” the publishing executive tells Billboard. “[Spotify is] despised in the songwriting industry. Their main competitor, Amazon, has already left them isolated and alone. And they claim to want to expand into more videos but can’t get deals done. It was monumentally stupid for them to put themselves in this position but perhaps they are finally trying to get out of the bind they put themselves in.”
Grainge said, in his complete statement about the deal, “When we first presented our vision for the next stage in the evolution of music subscription several months ago — Streaming 2.0 — this is precisely the kind of partnership development we envisioned. This agreement furthers and broadens the collaboration with Spotify for both our labels and music publisher, advancing artist-centric principles to drive greater monetization for artists and songwriters, as well as enhancing product offerings for consumers.”
“For nearly two decades, Spotify has made good on its commitment to return the music industry to growth, ensuring that we deliver record payouts to the benefit of artists and songwriters each new year,” Spotify founder/CEO Daniel Ek said in a statement. “This partnership ensures we can continue to deliver on this promise by embracing the certainty that constant innovation is key to making paid music subscriptions even more attractive to a broader audience of fans around the world.”
Brace yourself, ultra-patriotic protectionists: English-language music from countries such as the U.S. is losing market share around the world — and even in its home markets.
Despite the U.S. owning the world’s most powerful culture machine, people in other countries want to listen to music performed in their native languages. According to Luminate’s 2024 year-end report, music from the U.S. and other English-speaking countries accounted for a lower share of global premium streams in 2024 than the prior year. The United Kingdom had the biggest drop in market share, falling 0.47 percentage points to 8.59%, while the U.S. dropped 0.44 points to 44.29% and Canada fell 0.39% to 3.34%.
In the Philippines, where English is spoken by roughly half of adults, music from the U.K. and U.S. were the biggest losers of market share while local Filipino music gained an astounding 3.32 points. In Japan, where local music has always outperformed English-language music, local music gained 1.35 points while the U.K., U.S. and Canada all lost market share. In Brazil, home to a thriving local music scene, homegrown music gained 0.78 points while the U.K. and Canada both lost market share.
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The shift away from English-language music isn’t happening only in countries where English is not the primary language. In the U.S., homegrown music lost 0.2 percentage points of market share. The same dynamic is seen in the U.K., where homegrown music lost 2.7 percentage points. In English-speaking Australia, music from Australia, the U.S. and Canada all lost market share.
So where did English-language music’s market share go? Mexico was the country of origin with the biggest market share increase in 2024, rising 0.88 percentage points to 4.69% of global premium streams. Brazil owned the second-largest increase, rising 0.33 points to 4.47%. India, which has a distinct local music market and a large diaspora, was third, increasing 0.21 points to 1.42%.
Often, a historical connection between countries could help explain the increasing popularity of one country’s music. In the U.S., music from neighboring Mexico, a major cultural influence for regions far beyond the border states, was the top gainer with an increased market share of 0.56 percentage points. In the U.K. and Australia, both members of the Commonwealth, music from another Commonwealth nation, India, gained 0.13 points and 0.16 points, respectively. Importantly, people of Indian ethnicity account for 2.9% of the U.K.’s population and 3.1 % of Australia’s population.
Local music is also thriving in France, a country not singled out in Luminate’s report. Azzedine Fall, Deezer’s direct of music & culture, says more musical genres performed in French are hitting the charts in the country. “[French-language] rap music is still dominating everywhere in the charts, but we have room for artists doing this kind of Ed Sheeran kind of stuff,” he says. “There is Pierre Garnier, for instance. He’s like the French version [of Ed Sheeran], and it’s kind of a new trend, like the return of pop rock music.” French-language rap has been popular for decades, adds Fall, but pop rock music performed in French is a newer phenomenon: “You would never hear someone doing rock in French 30 years ago.”
The rise of local music in the streaming era is a relatively new phenomenon that was described in a 2023 paper by Will Page and Chris Dalla Riva titled ‘Glocalisation’ of Music Streaming Within and Across Europe. Glocalization—a portmanteau of “global” and “localization”—explains how local music became more successful in a globalized, digital economy. In streaming’s early days, English-language music often dominated charts at the expense of local artists. In 2012, local artists accounted for less than a fifth of the top 10 songs in Poland, France, the Netherlands and Germany, according to the paper. But a decade later, local artists owned 70% of the top 10 in Poland, Italy and Sweden and 60% in France (but just 30% in the Netherlands and 20% in Germany).
The trend toward successful local music is likely to continue, says Romain Vivien, global head of music & president, Europe at Believe. The tools available to music producers “allow for more creation, faster and wider distribution to reach audiences more directly and accurately, and for a wider and more diverse artist community,” he says. It’s a perfect recipe for local labels and producers who create music in many different genres, says Vivien, “while bigger and more global structures sign fewer artists, across fewer genres and invest a lot to try to make them global stars.”
That’s not to say music from the U.S. has fallen out of favor. Artists from the U.S. still had the largest global market share of premium streams in 2024 at 44.29%, and the U.S. ranked No. 1 on Luminate’s Export Power Score, a measure of a country’s ability to export music globally. In fact, the U.K. and Canada rank No. 2 and No. 3 on Export Power Score, topping No. 4 South Korea and No. 5 Germany. The U.S. also gained market share in some places, too, albeit in primarily English-speaking countries: U.S. music rose 2.4 percentage points in the U.K. and 1.7 percentage points in Australia. English-speaking Ireland also gained share in the U.S., U.K. and Australia, likely because of Hozier’s global hit “Too Sweet” (which was the No. 8 song globally in 2024 with 1.71 billion on-demand audio streams, according to Luminate).
As in years past, English-language music also dominated the Luminate report’s lists of top albums and songs. The lone non-English language song to appear in a top 10 list was “Gata Only” by Chilean artist FloyyMenor. The track was a worldwide hit and had great success in the U.S., too, reaching No. 27 on the all-genre Billboard Hot 100 and topping Billboard’s Hot Latin Songs chart for 14 weeks in 2024 en route to ranking No. 1 on the year-end Hot Latin Songs list.
Still, the slight decline in English-language music marks a sharp contrast with present-day “America first” jingoism. Changes in music technology mean U.S. music won’t crowd out local music in other countries, and a catchy song can become popular anywhere in the world. Politicians can build a border wall, but they can’t stop music from coming in.
Deezer, a leading French streaming service, says that roughly 10,000 fully AI-generated tracks are being delivered to the platform every day, equating to about 10% of its daily music delivery.
This finding emerged from an AI detection tool Deezer developed and filed two patent applications for in December, the company says. Now, the service is developing a tagging system for the fully AI-generated works it detects in order to remove them from its algorithmic and editorial recommendations and boost human-made music.
According to a press release, Deezer’s new tool can detect AI-made music from several popular AI music models, including Suno and Udio, with plans to further expand its capabilities. The company notes that the tool could eventually be trained to detect from “practically any other similar [AI model]” as long as Deezer can gain access to samples from those models — though the company also says it has “made significant progress in creating a system with increased generalizability, to detect AI generated content without a specific dataset to train on.” It has additional plans to develop the capability to identify deepfaked voices.
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Deezer is the first music streaming platform to announce the launch of an AI detection tool and the first to seek a concrete solution for the growing pool of AI music accumulating on streaming platforms worldwide. Given that AI-generated music can be made much more quickly than human-created works, critics have expressed concern that these AI tracks will increasingly take away money and editorial opportunities from human artists on streaming services.
Among those critics are the three major music companies — Universal Music Group, Sony Music Entertainment and Warner Music Group — which collectively sued top AI music models Suno and Udio for copyright infringement last summer. In their complaint, the three companies said Suno and Udio could generate music that would “saturate the market with machine-generated content that will directly compete with, cheapen and ultimately drown out the genuine sound recordings on which [the services were] built.”
“As artificial intelligence continues to increasingly disrupt the music ecosystem, with a growing amount of AI content flooding streaming platforms like Deezer, we are proud to have developed a cutting-edge tool that will increase transparency for creators and fans alike,” says Alexis Lanternier, CEO of Deezer. “Generative AI has the potential to positively impact music creation and consumption, but its use must be guided by responsibility and care in order to safeguard the rights and revenues of artists and songwriters. Going forward we aim to develop a tagging system for fully AI generated content, and exclude it from algorithmic and editorial recommendation.“
“We set out to create the best AI detection tool on the market, and we have made incredible progress in just one year,” says Aurelien Herault, Deezer’s chief innovation officer. “Tools that are on the market today can be highly effective as long as they are trained on data sets from a specific generative AI model, but the detection rate drastically decreases as soon as the tool is subjected to a new model or new data. We have addressed this challenge and created a tool that is significantly more robust and applicable to multiple models.”
Some of the biggest streaming services in music are banding together to fight against a major piece of Canadian arts legislation – in court and in the court of public opinion.
Spotify, Apple, Amazon and others are taking action against the Canadian Radio-television and Telecommunications Commission (CRTC)’s 2024 decision that major foreign-owned streamers with Canadian revenues over $25 million will have to pay 5% of those revenues into Canadian content funds – what the streamers have termed a “Streaming Tax.”
Those funds will go towards established organizations like the non-profits FACTOR Canada and Musicaction, which financially support thousands of musicians and music companies across the country, and which have seen their own resources dramatically drop due to reduced contributions from private broadcasters. It will also go to funds supporting radio and local news.
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The CRTC decision was one of the biggest Canadian music stories of last year, and legal challenges from those services, as well as the Motion Picture Association – Canada (which includes Netflix, Disney, Prime Video and the major U.S. producers and distributors of movies and TV), have pushed it into 2025. The courts have paused the payments until the appeal is heard by the Federal Court of Appeal in June of this year.
That pause has already put at least one fund under immediate duress. The Indigenous Music Office had been directed by the CRTC to launch an Indigenous Music Fund with resources from the streamers’ base contributions, but the delay impedes the IMO’s ability to start the new fund.
The conflict over the regulation is turning into a major struggle, one that illustrates the massive changes and challenges that Canadian music is facing in an increasingly digital landscape. It’s a modern wrinkle to a debate that has spanned decades in Canadian music and media.
“At the base of it, the streamers are questioning the validity of CanCon policies,” says Leela Gilday, musician and board chair of the Indigenous Music Office.
The battle isn’t only happening in court, but in online petitions, political speeches and in Instagram posts from one of Canada’s most successful musicians.
“The Canadian government’s new music streaming tax is going to cost you more to listen to the music you love,” says Bryan Adams in a video shared on Instagram.
The “Summer of ‘69” singer, also a noted critic of Canadian Content regulations, has joined a lobby group called DIMA (the Digital Media Association) in publicly arguing against the regulation. DIMA, which represents Amazon, Apple, Spotify and YouTube, launched a campaign last fall titled “Scrap the Streaming Tax.” The campaign warns consumers that the mandated payments “could lead to higher prices for Canadians and fewer content choices” as a result of increased subscription fees.
But many within the industry have welcomed the regulation, including the membership at CIMA, the Canadian Independent Music Association.
“The question for tech companies who are making money in Canada is: is it appropriate for them to contribute to the Canadian music ecosystem?” asks Andrew Cash, president of CIMA.
Head here for much more on this story.
—Rosie Long Decter
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Canadian Music Industry Leaders Lay Out the Issues That Will Define 2025
As the music industry ramps up in the post-holiday break, the agenda is being set. A number of issues have revealed themselves as the big conversations of 2025: AI, arts funding, government policies amidst uncertainty in Ottawa, support of independent promoters and venues, mental health, the divestment of DEI budgets, and many more.
Billboard Canada gathered 10 music industry authorities from music grant FACTOR, the Canadian Independent Music Association (CIMA), Music Publishers Canada and many more to talk about the biggest challenges and opportunities facing Canadian music this year.
Here are just a few highlights:
“For the Canadian-owned sector, the ability to compete in a functioning market is paramount,” says Andrew Cash, president and CEO of CIMA. “However, market concentration among the large foreign-owned multi-nationals labels and tech platforms is now at over-reach. That is why CIMA lodged an official complaint with Canada’s competition bureau after TikTok walked away from its negotiations with Merlin. And it is why independent trade associations in Europe and Australia are raising serious concerns after Universal’s recent purchase of Downtown Music.”
“One of the biggest challenges facing the industry this year will be the divestment of DEI budgets, which have been a big part of the reason we have seen such great diverse talent enter the industry over the last five years,” says Keziah Myers, executive director of ADVANCE – Canada’s Black Music Business Collective. “Managing the shift away from Diversity, Equity, and Inclusion (DEI) and reminding the industry that Equity-focused processes should be where their efforts are will be a challenge.”
“The fundamental principles of copyright continue to be challenged by artificial intelligence and the platforms that exploit it,” says Jennifer Brown, CEO of SOCAN. “Canadian music creators stand to lose more than 20% of their annual revenue to generative AI platforms by 2028 if safeguards aren’t put in place to protect their copyrights.”
Read the whole roundtable conversation here.
—Kerry Doole and Richard Trapunski
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Big Wreck Named Record Store Day Canada Ambassadors for 2025
Big Wreck have been named 2025 Record Store Day Canada ambassadors. The Canadian rock band will also be releasing their 2012 album Albatross on vinyl for the first time in deluxe 2xLP limited-edition featuring live and unreleased music as a Record Store Day exclusive. The album was certified Gold and was their biggest hit since In Loving Memory Of… in 1997 and its big shiny rock radio staple “That Song.” The title track of Albatross has also gone Platinum.
“It’s a great honour for Big Wreck to be Record Store Day Ambassadors,” says Big Wreck leader Ian Thornley. “We grew up going to record stores and building our vinyl collections and it means a lot to us to continue the tradition. It’s especially exciting to be putting Albatross out into the world for the first time on vinyl. That record holds a special place.”
Big Wreck succeeds another popular Canadian rock band of the era, The Tragically Hip, who were last year’s ambassadors. This week, Post Malone was named 2025 Record Store Day Ambassador for the U.S.
Head here for a list of participating Record Store Day Canada stores.
—Richard Trapunski
Last Week: A Closer Look at Canada’s Export Power
Country music was shaken, and stirred, and chilled by Shaboozey‘s “A Bar Song (Tipsy)” during 2024.
The breezy interpolation of a 20-year-old hip-hop song has spent 30 weeks at No. 1 on Billboard’s Hot Country Songs in the third-longest run thus far in history. It’s been certified quintuple-platinum by the RIAA. And now Luminate recognizes it as the most streamed country song of 2024, as well as last year’s top-selling country digital song.
Luminate’s 2024 year-end report, released Jan. 15, showed country expanding in the United States and growing significantly in foreign markets as well. The report also underscored the genre’s growing footprint in nontraditional demographics, with Beyoncè‘s Cowboy Carter ranking as the year’s top-selling country album, and finishing No. 6 among the top 10 country albums when tracked by total-equivalent album (TEA) units.
It marked the first time that either Shaboozey or Beyoncè appeared on a year-end Luminate country list, though their emergence within country did not mean the disappearance of familiar sounds and faces. Morgan Wallen repeated in the top two positions among country albums by TEA units with One Thing at a Time and Dangerous: The Double Album. Zach Bryan landed three titles among the top 10: Zach Bryan (No. 3), American Heartbreak (No. 5) and The Great American Bar Scene (No. 7). And Luke Combs finished at No. 9 and No. 10 with This One’s for You and Gettin’ Old. It marks the seventh straight year that This One’s for You finished among the top 10.
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The shift from the traditional purchasing economy to streaming continued, as country compiled 118 billion on-demand audio streams during 2024. Digital album sales in the genre were a mere 1.7 million units.
Two anomalies make it imprudent to compare year-to-year numbers. Luminate changed its methodology for tracking physical album sales. Plus, the tracking period —from Dec. 29, 2023, through Jan. 2, 2025 — covered 53 weeks, rather than the typical 52 weeks.
Still, 2024 was only the second year that on-demand country streams exceeded 100 billion. (The genre logged 113.1 billion in 2023.) And the 1.7 million album sales are a far cry from a decade ago, when country moved 33.3 million albums. In fact, the top two albums from that year — Eric Church‘s The Outsiders and Luke Bryan‘s Crash My Party — sold 1.6 million albums on their own that year, nearly matching the digital total for the entire genre in 2024.
Notably, country’s streaming footprint has widened during this decade. On-demand country streams in the United States are up a whopping 57% since 2020 and have also grown 7.7% outside of U.S. territories.
Following are the top 10 entries for five country consumption lists compiled by Luminate for 2024:
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