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Unless you’re spinning vinyl on your record player or listening to the radio, you most likely have a music subscription to stream your favorite artists and the latest album drops. Apple Music, much like Spotify and Amazon Music, is an all-in-one hub to go to for playlist creation, music discovery and taking your favorite songs on the go.
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Attached to each music subscription is a monthly or annual cost, but with a little help from Apple Music deals, promos and bundles going on, you can use the platform for free.
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The easiest way to test out the music-streaming platform is through Apple Music’s standard free trial option. New users will receive one-month free of the streamer when they sign up and get access to all of the benefits like Spatial Audio and playlists that are always ad-free.
If you find commitment scary, you can read on to discover more ways on how to get a free Apple Music subscription.
How to Get a Free Apple Music Subscription
Instead of finding the deals yourself, Shop Billboard put together a list of the latest deals and promos that’ll instantly get you free Apple Music.
Standard Apple Music Free Trial
If you’re new to Apple Music, you’re eligible for a free one-month subscription when you sign up through Apple. After that, it’s $10.99 a month, but includes benefits such as an ad-free listening experience, curated weekly playlists, access to the streamer’s library of more than 100 million songs and more.
Still in school? Apple Music has a student plan that offers the same 30-day trial before charging $5.99 a month. For families, there’s even the option to test it out for a month before paying $16.99 per month. And for those who prefer to only use Siri, the Apple Voice plan provides the same free trial before charging $4.99 a month. All you have to do is click the button on the page that says “try it free” and sign up.
Purchasing an Eligible Apple Device
Apple has a couple more methods to earn a free subscription without even leaving its site. The first being if you purchase an eligible Apple device such as AirPods, a HomePod Mini or Beats. Once redeemed, you’ll receive six months of Apple Music at no additional cost.
Once your subscription is up, the individual Apple Music plan is $10.99 a month, but for further savings, you can do the Apple Voice plan for $4.99 a month, which requires you use Siri for all your streaming needs. Students can grab a student plan for $5.99 a month, while families can enjoy streaming together for just $16.99 a month.
Apple One Subscription
Sick of having multiple subscriptions? Apple released one of its newer services: Apple One, which bundles up to six apps together to create a lower monthly price. This even includes up to 2TB of iCloud+ storage and one month free of Apple Music. Rather than have various apps charging you different subscriptions costs, this will put it all together.
To score a free trial, go to the Apple One page and click “try Apple One for free.” From there you’ll have the option to choose from one of three plan options with the basic one being an Individual plan for $16.95. month that provides 50GB of iCloud+ storage and up to four apps bundled.
Need more space?You can opt to go with the Premiere plan for $32.95 a month, which will allow you to share it with up to five people, has 2TB of iCloud+ storage and can bundle up to six apps. Families can also snag a Family plan for $22.95 a month giving them access to 200GB of iCloud+ storage, the ability to bundle up to four apps and sharing with a max of five people.
Verizon Unlimited Plan
For anyone looking for an excuse to upgrade their cell phone, this is your sign to do it. Verizon Wireless has a promo where you can score six months of free Apple Music, and all you have to do is be on an eligible Verizon Unlimited Plan.
After the Verizon free trial is up, the subscription follows Apple’s different tiered plans including Apple Voice for $4.99 a month, a Student plan for $5.99 a month, the Standard plan of $10.99 a month and the Family plan for $16.99 a month.
Best Buy Promo
Arguably one of the easiest ways you can start streaming for free is through Best Buy’s promo. Just add Apple Music to your cart from the site and you’ve automatically earned three months of free, unlimited music (only eligible for new or returning subscribers).
Plans for Apple Music follow its own tiered plan that’s separate from Best Buy’s promo. The standard plan will cost $10.99 a month, but if you’re looking for additional savings you can subscribe to Apple Voice (a Siri only listening plan), the student plan or the family plan.
For more product recommendations, check out our roundups of how to get free Amazon Music Unlimited, the best tech deals and streaming device deals.
It’s The Tortured Poets Department release week, and beginning April 13, Taylor Swift fans can embark on a search for a secret message from Swift on Apple Music. One word a day will be hidden within Swift’s lyrics on the music streaming service, Apple has announced. Explore Explore See latest videos, charts and news See […]
Fans may have been on to something when they theorized that Taylor Swift‘s new album, The Tortured Poets Department, was inspired by the five stages of grief. Ahead of the LP’s April 19 release, the pop star shared a quintet of playlists she personally curated for Apple Music on Friday (April 5), each of them featuring songs from her first 10 albums representing a distinct phase of heartbreak.
Four of the playlists are named after the taglines of previously announced deluxe editions, with the fifth one dubbed “I Can Do It With a Broken Heart” after one of the song titles on Tortured Poets. Firstly, the “I Love You, It’s Ruining My Life” roundup features tracks such as “Style” and “Treacherous,” designed by the 14-time Grammy winner to embody the “denail” stage.
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“This is a list of songs about getting so caught up in the idea of something that you have a hard time seeing the red flags, possibly resulting in moments of denial and maybe a little bit of delusion,” she said in a statement. “Results may vary.”
Secondly, anger is soundtracked by a playlist called “You Don’t Get to Tell Me About Sad,” including “Vigilante Shit,” “Bad Blood,” “We Are Never Ever Getting Back Together” and more. “These songs all have one thing in common: I wrote them while feeling anger,” Swift continued. “Over the years, I’ve learned that anger can manifest itself in a lot of different ways, but the healthiest way that it manifests itself in my life is when I can write a song about it, and then oftentimes, that helps me get past it.”
Next up in the “Five Stages of Heartbreak” — modeled after Dr. Elisabeth Kübler-Ross’ famous five stages of grief theory — is bargaining. For this phase, Swift gathered tracks like “Soon You’ll Get Better,” “Say Don’t Go” and “This Is Me Trying” in a playlist titled “Am I Allowed to Cry?”
“This playlist takes you through the songs that I’ve written when I was in the bargaining stage, times when you’re trying to make deals with yourself or someone that you care about,” the “Anti-Hero” singer explained. “You’re trying to make things better, you’re oftentimes feeling really desperate, because oftentimes we have a gut intuition that tells us things are not going to go the way that we hope, which makes us more desperate, which makes us bargain more.”
The fourth stage is depression, encapsulated by Swift on songs such as “Champagne Problems,” “We Were Happy” and “Forever Winter” on her “Old Habits Die Screaming” playlist. “We’re going to be exploring the feelings of depression that often lace their way through my songs,” she added. “While these things are really, really hard to go through, I often feel like when I’m either listening to songs or writing songs that deal with this intensity of loss and hopelessness, usually that’s in the phase where I’m close to getting past that feeling.”
Finally, Swift’s “I Can Do It With a Broken Heart” playlist — which matches the name of track 13 on Tortured Poets — marks the last stage of grief/heartbreak, aka acceptance. “Here we finally find acceptance and can start moving forward from loss or heartbreak,” Tay said of the mix, which ropes in songs including “You’re On Your Own, Kid,” “Closure,” “Now That We Don’t Talk” and “Long Story Short.”
“These songs represent making room for more good in your life, making that choice because a lot of time when we lose things, we gain things too,” Swift added.
Swift is currently taking a two-month break from her global Eras Tour trek to prepare for the release of her 11th studio album, which she first announced while accepting best pop vocal at the 2024 Grammys for her previous LP, Midnights. Since then, she’s shared the new project’s main cover plus details on the four deluxe editions, as well as confirming that Post Malone and Florence + The Machine are both featured on the album.
Listen to all five of Swift’s Apple Music playlists ahead of The Tortured Poets Department here.
A dozen years after Spotify launched in the United States and 18 years into the existence of YouTube, streaming music is so ingrained in Americans’ behavior that 91% of the U.S. internet population used a music streaming service in the last year, according to the 22nd edition of MusicWatch’s U.S. Annual Music Study.
According to the report, released Monday (Mar. 11), the number of U.S. subscribers to music services such as Spotify, Apple Music and Amazon Music Unlimited reached 109 million in 2023 — meaning over half of U.S. internet users aged 13 and over now pay for a music streaming service. That number increases to 136 million if SiriusXM and Amazon Prime Music are included. SiriusXM is predominantly a satellite radio service that also has an internet product. Amazon Prime provides music streaming to customers who sign up for Prime for free shipping and other perks.
In 2012, just 56% of Americans used any type of music streaming service. That number jumped to 69% in 2014 and surpassed the 80% mark in 2018. But 2023 was the first time music streamers surpassed 90% of the internet population. MusicWatch counts music streaming on ad-supported audio platforms such as Spotify and Pandora, paid services such as Apple Music, and video services such as YouTube. For the sake of this survey, short-form video platforms such as TikTok and Instagram Reels are not considered to be music streaming platforms.
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The number of people who stream music has grown even faster than the proportion of the population that does so. In 2012, the U.S. internet population stood at roughly 125 million. By 2023, it had grown by nearly 60 million to 193 million. The way people access the internet has changed over that period. In the early days of the internet, people mostly had a dial-up home internet connection, but over time, home internet access improved while mobile internet usage exploded.
The prevalence of mobile internet has played an important role in music streaming adoption. Not long ago, MusicWatch principal Russ Crupnick noticed a change in the reasons why people paid for subscription services. Early subscription adopters were heavy users who found value in features such as playlists, connecting to their social networks and recommendations. Then, about five years ago, Crupnick found new subscribers’ reasons for paying a monthly fee started to change.
More recent adopters of paid music streaming services care more about access, not features, says Crupnick. As more people had smart speakers, bluetooth headphones and in-dash entertainment systems in their cars, it was important for services to offer a seamless listening experience as they moved from place to place. “It just works,” he says of subscribers’ rationale for paying. “It works everywhere that I want and works on all of my devices.”
Per-capita spending on recorded music increased 7% from 2022 as music subscriptions, CDs and vinyl all saw double-digit gains. That improvement came from both organic growth and price inflation, says Crupnick. Music subscription services pushed through a string of price increases after keeping their prices mostly untouched for many years — Apple Music in Oct. 2022, Spotify in July, YouTube Music also in July and Amazon Music in August.
The European Union leveled its first antitrust penalty against Apple on Tuesday, fining the U.S. tech giant nearly $2 billion for breaking the bloc’s competition laws by unfairly favoring its own music streaming service over rivals.
Apple banned app developers from “fully informing iOS users about alternative and cheaper music subscription services outside of the app,” said the European Commission, the 27-nation bloc’s executive arm and top antitrust enforcer.
That is illegal under EU antitrust rules. Apple behaved this way for almost a decade, which meant many users paid “significantly higher prices for music streaming subscriptions,” the commission said.
The 1.8 billion-euro fine follows a long-running investigation triggered by a complaint from Swedish streaming service Spotify five years ago.
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The EU has led global efforts to crack down on Big Tech companies, including a series of multbillion-dollar fines for Google and charging Meta with distorting the online classified ad market. The commission also has opened a separate antitrust investigation into Apple’s mobile payments service.
The commission’s investigation initially centered on two concerns. One was the iPhone maker’s practice of forcing app developers that are selling digital content to use its in-house payment system, which charges a 30% commission on all subscriptions.
But the EU later dropped that to focus on how Apple prevents app makers from telling their users about cheaper ways to pay for subscriptions that don’t involve going through an app.
The investigation found that Apple banned streaming services from telling users about how much subscription offers cost outside of their apps, including links in their apps to pay for alternative subscriptions or even emailing users to tell them about different pricing options.
The fine comes the same week that new EU rules are set to kick in that are aimed at preventing tech companies from dominating digital markets.
The Digital Markets Act, due to take effect Thursday, imposes a set of do’s and don’ts on “gatekeeper” companies including Apple, Meta, Google parent Alphabet, and TikTok parent ByteDance — under threat of hefty fines.
The DMA’s provisions are designed to prevent tech giants from the sort of behavior that’s at the heart of the Apple investigation. Apple has already revealed how it will comply, including allowing iPhone users in Europe to use app stores other than its own and enabling developers to offer alternative payment systems.
The commission also has opened a separate antitrust investigation into Apple’s mobile payments service, and the company has promised to open up its tap-and-go mobile payment system to rivals in order to resolve it.
Kanye West and Ty Dolla $ign’s Vultures 1 album has been removed from Apple Music after five days on the streaming service.
Vultures 1 was taken down from Apple Music on Thursday afternoon (Feb. 15) without any explanation as to why.
The project was also wiped from iTunes and scrubbed from the Apple Music charts, where the Rich The Kid and Playboi Carti-assisted “CARNIVAL” had held the No. 1 slot on the Top 100: Global chart. However, “CARNIVAL” has since been added back as a single to Apple Music and YouTube Music.
Earlier on Thursday (Feb. 15), Billboard reported that the album’s distribution company FUGA — a business-to-business tech and distribution platform for labels — had plans to work with DSPs to take the project off streaming in its entirety.
“Late last year, FUGA was presented with the opportunity to release Vultures 1,” a FUGA spokesperson said in a statement to Billboard. “Exercising our judgment in the ordinary course of business, we declined to do so.”
The spokesperson continued: “On Friday, Feb. 9, 2024, a long-standing FUGA client delivered the album Vultures 1 through the platform’s automated processes, violating our service agreement. Therefore, FUGA is actively working with its DSP partners and the client to remove Vultures 1 from our systems.”
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The FUGA spokesperson didn’t clarify whether the company would help facilitate a transfer to another distributor.
While Apple Music has removed the project, Vultures 1 remains on other streamers like Spotify and Amazon Music as of press time.
However, the project faced its first streaming issues on Wednesday (Feb. 14) when Spotify removed “Good (Don’t Die)” from its platform due to claims of “copyright infringement” made by Donna Summer’s estate. The electro-pop deep cut appears to interpolate elements of Donna Summer‘s 1977 hit “I Feel Love” on the pensive chorus, and the estate says it didn’t approve of its use.
“Kanye West… asked permission to use Donna Summer’s song I Feel Love, he was denied… he changed the words, had someone re sing it or used AI but it’s I Feel Love… copyright infringement!!!” the estate wrote in an Instagram Story on the official Donna Summer account Saturday (Feb. 10).
Amazon Music followed suit with the removal of “Good (Don’t Die)” on Thursday (Feb. 15), and it appears more Vultures fallout is on the horizon.
Billboard has reached out to Apple Music and West’s reps for comment.
On Wednesday around midnight, a new song showed up on RapCaviar, Spotify‘s premier hip-hop playlist: “All Falls Down,” Kanye West’s second hit single ever, which came out almost 20 years ago. While RapCaviar is mostly focused on new releases, it does occasionally feature throwbacks. Still, the addition felt notable, because a new release from West and Ty Dolla $ign is expected to arrive at midnight tonight and executives around the music industry are curious how streaming service gatekeepers will respond.
Will they support the renowned artist who now goes by Ye, despite the fact that his repeated antisemitism and conservative trolling has caused a widespread backlash, leading most of his prominent business partners to sever ties since 2022? Or will they just ignore the new album all together?
“It’s going to be complicated,” says one former Spotify employee who spoke on the condition of anonymity. “There’s going to be a difference of opinion within those places on how to handle it. Some people in leadership positions will want to be harsh on Kanye for the nasty antisemitic things he has said. There will also be another side, the hip-hop teams, who will say, ‘No, it’s Kanye, people say crazy shit all the time, plus he apologized. We don’t care. We’re playlisting because it’s Kanye.’”
A digital marketer who helps artists with streaming strategy was more skeptical. “Streaming services didn’t support ‘Vultures’ [Ye’s previous song], so I would be very shocked” if they support the rest of the album, he says. “Even though Ye did his apology, it felt like that came and went so fast.”
Reps for Spotify, Apple Music and YouTube Music did not respond to a request for comment.
Streaming services mostly avoid trying to wade into moral debates about artists’ character. One exception came when Spotify announced a new policy in 2018, writing on its blog that “in some circumstances, when an artist or creator does something that is especially harmful or hateful (for example, violence against children and sexual violence), it may affect the ways we work with or support that artist or creator.”
The backlash against this announcement was swift. Anthony “Top Dawg” Tiffith, CEO of Top Dawg Entertainment, told Billboard, “I don’t think it’s right for artists to be censored.” Others felt similarly, and a few weeks later, Spotify said “we are moving away from implementing a policy around artist conduct.”
That said, two former employees say Spotify still occasionally flexes its muscles around playlisting. When Megan Thee Stallion was shot by Tory Lanez in 2020, “his songs weren’t getting in any playlists after that,” according to a former employee. (Lanez was found guilty in court in December 2022.)
But Ye is not on trial, and he also has more than 140 Hot 100 hits to date. Many of these are still in regular rotation: His catalog has earned more than 480 million on-demand streams already this year in the U.S., according to Luminate.
Even so, his newest song sank like a stone. When Ye and Ty Dolla $ign released “Vultures” in November, it failed to crack the Hot 100, and it has amassed only around 33 million Spotify streams, a flop by Ye’s high-flying standards. (He released a video for the track “Talking/Once Again” with Ty earlier this week, but it is not yet available on streaming services.)
Two sources familiar with Ye’s search for a distribution deal say several streaming services signaled to them that they were unlikely to support new music from the star due to widespread outrage over his antisemitic comments. “For an artist as big as Kanye to release a new track and receive no major editorial placements is quite an outlier,” notes Nicki Camberg, a data journalist at the company Chartmetric, which tracks data on playlisting, social media, and streaming for artists. (“Vultures” was released through Label Engine, a distribution company owned by Create Music Group, according to identification information in YouTube’s Content Management System.)
“Vultures” has fared slightly better on the airwaves than it has on streaming services. The song has received airplay from around 30 stations, according to Mediabase. Two stations in Ye’s hometown of Chicago played the song the day it came out, and they’ve played it far more than anyone else: 199 spins so far in 2024 from WGCI and 181 from WPWX. The station that played “Vultures” third most this year, KVEG in Las Vegas, has played it 50 times.
Aside from the iHeart-owned WGCI, it’s noticeable that the stations playing “Vultures” are mostly owned by smaller radio companies, not the behemoths like iHeart, Audacy and Sirius. The track has received 2,144 spins overall, with 6.187 million audience impressions.
In the mid-2010s, radio was eclipsed by streaming services as the most important driver of listening behavior. Now a similar thing has happened to streaming services: Young fans are increasingly likely to discover music on short-form video platforms like TikTok. (Though they can’t find Universal Music Group songs there at the moment.) As a result, executives told Billboard in 2022 that “Spotify and Apple editorial playlists don’t have as much punch” as they used to.
Even on an earnings call on Thursday (Feb. 8), Warner Music Group CEO Robert Kyncl noted that “the data discovery and consumption trends” in music “are driven by the algorithms of the larger platforms and users sharing playlists with each other” — not playlists controlled by the various platforms. “The guys who do playlists had a lot of power four or five years ago,” says one longtime A&R. “Now their power is dwindling, because it doesn’t matter what they say. The kids choose at the end of the day.”
This could work to Ye’s advantage. If he’s able to luck into a viral moment, it won’t matter much whether he’s put on editorial playlists initially; listeners will find the music and play it, and the audience response will impact streaming services.
So far, “Vultures” hasn’t generated this kind of enthusiasm. “From a fan perspective, if it was going crazy and everyone was talking about it, that would push it,” the digital marketer says. “But I haven’t seen that anywhere.”
Since unveiling Spatial Audio in June 2021, Apple Music has been pushing labels and artists to rework their music in the immersive format. Now, the platform is offering a financial incentive in the form of increased royalties.
In a letter sent out by Apple Music to its partners on Monday (Jan. 22) and obtained by Billboard, the streamer revealed that beginning with month-end royalty payments in January, music available in Spatial Audio — which is supported by Dolby Atmos — will receive a royalty rate up to 10% higher than content not available in the format.
“Pro-rata shares for Spatial Available plays will be calculated using a factor of 1.1 while Non-Spatial available plays will continue to use a factor of 1,” the letter reads. “This change is not only meant to reward higher quality content, but also to ensure that artists are being compensated for the time and investment they put into mixing in Spatial.”
The letter offers an update on the format’s adoption by artists and users, including a claim that more than 90% of Apple Music listeners have experienced the format and that “plays for music available in Spatial Audio have more than tripled in the last two years.” It additionally states that the number of songs available in the format has increased nearly 5,000% since launch and more than doubled over the last year alone. The company further claims that more than 80% of songs to have charted on the platform’s Global Daily Top 100 in the past year are available in Spatial Audio.
Seemingly to deter bad actors, the letter includes a mention of Apple Music’s “zero-tolerance policy against deceptive or manipulative content,” noting the service has a “quality control process that includes flagging content not delivered in accordance with Apple Music’s Spatial Audio specifications and standards of quality.”
Spatial Audio officially rolled out on June 7, 2021. The format, which provides a surround sound experience in users’ headphones, is offered at no additional cost for Apple Music users, seemingly to speed adoption. As part of this effort, Spatial Audio tracks also enjoy enhanced visibility on the app’s home page, sitting higher than even new music releases. Early adopters of the format included Taylor Swift, Katy Perry, The Weeknd, Billie Eilish, J. Cole and Post Malone.
In a June 2021 interview with Billboard, Eddy Cue, Apple’s senior vp of internet software and services, conceded that encouraging artists to mix their tracks for Spatial Audio would be a challenge given the time, work and financial investment required.
“This is not a simple ‘take-the-file that you have in stereo, processes through this software application and out comes Dolby Atmos,’” Cue said at the time. “This requires somebody who’s a sound engineer, and the artist to sit back and listen, and really make the right calls and what the right things to do are. It’s a process that takes time, but it’s worth it.”
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Kid Cudi and Kanye West are cool again. During a recent interview, the latter said a sincere apology from Ye is what led to them squashing their latest public fall out.
Cudi hit up Apple Music 1 and spoke to Zane Lowe about a number of topics, but of course the first many want to know is what’s up with him and Yeezy? In case you need catching up, recently the two friends were not on good terms, at all. Back in 2022 (they’d also been on the outs before), Ye dropped his Donda album, and Cudi was noticeably not on it despite being one of his most frequent collaborators. But then Ye threw salt in the wound by specifying that Cudi’s absence was due to him being friends with Pete Davidson, who at the time was seeing Ye’s soon to be ex-wife Kim Kardashian.
The “Day N Nite” rapper continued to stress that their friendship was done for almost two years before they were seen hugging it out in late 2023 while Ye was live streaming that Vultures album, that still hasn’t dropped, btw.
But now as Cudi is promoting his latest album, INSANO, he and Ye are brothers, again. “Siblings hurt you the most,” Cudi told Zane Low. “So you go through things, but family is always there. You don’t give up on family. And I think in the thick of it, when it was going down, I wanted to walk away. I wanted to give up, but in thinking about it the past couple years, it’s like this is someone who is my brother ultimately who came into my life and championed me and did things for me that nobody else did for me early on in my career. People don’t even know that Kanye paid for the first day and night video when I didn’t have a deal. This was like, he needs a video, so I’m a pay for it. Guy saw me to shoot it, saw me the first director. Didn’t know me, but was sure just doing a favor and so shit like that.”
True, true. But it was Ye actually saying “sorry” that sealed the deal, this time.
He adds, “He’s learning and he’s growing. He knows he made some mistakes and I think that that’s the beauty of it, is this is a beautiful thing. It’s like he knows he’s been on one hell of a ride and he knows, he’s said some things that he might not be able to come back from in a lot of realms, in a lot of spaces from certain people. But we grow and I think I pray for him, and that’s my brother. And the reason why we became cool again is because he apologized to me and it was sincere. I was just like, ‘Wow.’ Kanye does not apologize to anybody and say sorry to anyone. And that’s my brother, man. I know he loves me and there’s just nothing like Kanye and Cudi. We like the duo that everybody loves to see.”
Until they’re not. As for Insano, Cudder is quite excited about it. “I want people to arguably have the debate about my sh*t being one of the best albums of the year,” he said. “I didn’t want to have any doubts. I wanted to make something that was completely undeniable.”
Kid Cudi’s new and 11th album Insano is out now. Check out the full interview below.
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While Spotify is planning to start penalizing labels and distributors for egregious instances of streaming fraud, Apple Music quietly rolled out its own strengthened fraud protections — including hitting repeat offenders with “financial adjustments” — more than a year ago, according to an email obtained by Billboard that the platform sent to music industry partners in March. Apple Music’s internal metrics indicate that the policy has already led to a 30% drop in streaming manipulation.
In the March email, the streamer defines manipulation as “the deliberate, artificial creation of plays for royalty, chart, and popularity purposes” as well as “the delivery of deceptive or manipulative content, like an album of 31-second songs.” “In October [2022], we launched new tools and policies designed to prevent stream manipulation on Apple Music,” the email explains. “Since we launched the new tools, manipulated streams have accounted for only 0.3 percent of all streams.”
That 0.3 percent figure is lower than the stats cited by some of Apple Music’s rivals. A Spotify spokesperson told a Swedish newspaper earlier this year that “less than one percent of all streams on Spotify have been determined to be tampered with,” while Deezer has said that it finds 7% of plays to be fraudulent. (This comparison only goes so far, though, because each service might define fraud differently, and not all of them have ad-supported tiers.)
In a statement, an Apple Music spokesperson said the platform “takes stream manipulation very seriously. Apple Music has a team of people dedicated to tracking and investigating any instances where manipulation is suspected. Penalties include cancellation of user accounts, removal of content, termination of distributor agreements, and financial adjustments.”
When Apple Music emailed industry partners in March, the streaming service noted that “despite the low percentage [of fraud], manipulation remains a widespread and persistent problem: That 0.3% of streams came from more than 85,000 albums across hundreds of record labels.”
As a result, the email indicates the company outlined a sharper anti-fraud policy in October 2022, promising to take “remedial actions against content providers with repeated and significant stream manipulation.” This means of incentivizing reform has worked for some — half the distributors that were flagged for fake streaming have reduced manipulation on their content by over 45%, the company said.
To help labels and distributors figure out where fraud is occurring, Apple Music’s email says the platform started sending daily reports detailing “a content provider’s albums with streams held in review.” “After each review,” the email goes on, “we remove manipulated streams and release legitimate plays. At the end of each month, content providers also receive a report with all excluded streams.” (Spotify has now also ramped up the reporting it provides to labels and distributors, according to one executive at a distribution company, “adding a new dimension of seeing repeat offenders.”)
“This all happens before Apple Music pays royalties and tabulates charts,” the email noted. “We block wrongdoers from the primary advantages of stream manipulation and redirect royalties to valid plays of content.”
The last six months have seen a flurry of companies committing publicly to fraud mitigation. More than half a dozen distributors formed “a global task force aimed at eradicating streaming fraud” in June. And when Deezer announced a new partnership with Universal Music Group in September, Michael Nash, UMG’s executive vp and chief digital officer, promised that “fraud and gaming, which serves only to deprive artists their due compensation, will be aggressively addressed.”
