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Source: Variety / Getty
One would think that a movie centering around the partnership between Nike and a then NBA rookie known as Michael Jordan would be a straight-to-streaming affair, but apparently Amazon believes in the film so much that it’s actually going to be getting a theatrical release.
According to Deadline, Air, the Ben Affleck and Matt Damon film about how Nike landed Michael Jordan in the early ’80s, will be foregoing the straight to Prime premier and will instead be released in movie theaters globally. Warner Bros. will be handling the international distribution of the film. Originally set to debut on Amazon Prime, Air will be seeing a theatrical release weeks before the film ultimately hits Amazon Prime for sneaker aficionado subscribers to indulge in.
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While Air isn’t exactly a film that people have been begging to be made or even asked for, it is one that’s peaked the interest of sneaker heads around the globe since it was announced last year. And Affleck and company have recruited some Hollywood heavyweights to partake in the production.
Air reveals the unbelievable game-changing partnership between then-rookie Michael Jordan and Nike’s fledgling basketball division, which revolutionized the world of sports and contemporary culture with the Air Jordan brand. The story follows the career-defining gamble of an unconventional team with everything on the line, the uncompromising vision of a mother who knows the worth of her son’s immense talent and the basketball phenom who would become the greatest of all time.
Damon plays maverick Nike executive Sonny Vaccaro and Affleck plays Nike co-founder Phil Knight with Jason Bateman as Rob Strasser, Chris Messina as David Falk, Matthew Maher as Peter Moore, Marlon Wayans as George Raveling, Chris Tucker as Howard White, Viola Davis as Deloris Jordan, Gustaf Skarsgård as Horst Dassler and Julius Tennon as James Jordan – among others. While Damon and Affleck starred in such movies together such as Good Will Hunting and Dogma, Air reps the first time that Affleck has directed his longtime friend.
Talk about an all-star cast. Keep in mind, Michael Jordan wasn’t only reluctant to sign with Nike back in 1984, but he actually wanted to sign a sneaker deal with adidas or Converse who were more popular than Nike at the time. What a time to be alive. It took all kinds of pushing and convincing to get Michael Jordan to even meet with Nike executives about a potential deal. Luckily, it happened. And we have all kinds of Air Jordans in our closets as a result. Now we get to see how history almost wasn’t made.
Ben Affleck for one is excited to show the world what he and Matt Damon have been cooking up.
“Matt and I are very excited for audiences to see Air and proud that it’s the first release from Artists Equity. The movie was an extraordinary experience where we had the honor of working with some of the best cast and crew in the business, all of whom brought passion, persistence, and creativity to a collective effort at recreating a remarkable and aspirational story.”
“I appreciate and value Jen Salke’s faith in our ability to execute on and deliver a movie we are proud of, as well as her and Sue Kroll’s incredible ongoing support of the film. Amazon Studios, Skydance, and Mandalay were all critical to getting this done, and the film couldn’t have been made without them. We value the steps it took on each of their parts to make it happen and want to thank them. This was the best creative and personal experience of our lives and we look forward to many more like it.”
You have to wonder if they’re going to be getting their own friends and family Air Jordan exclusives when it’s all said and done. Watch them be in “Bawsten” colors or something.
Air is set to hit theaters April 5, 2023. Will you be heading to theaters to see it or will you be waiting for it to hit Amazon Prime instead? Let us know in the comments section below.
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Source: @yankeekicks / Instagram
The Tom Sachs x Nike collaborative Nikecraft was one of the surprise hits of 2022 and it seems like the duo is readying a new colorway of their General Purpose Shoe to get 2023 popping.
Highsnobiety is reporting that a third colorway of the Tom Sachs Nikecraft General Purpose Shoe (which arrives in women’s sizing so take note if you get to order) get some buzz building before its release next month.
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According to rumors buzzing around social [sic] media accounts within the sneaker world, Tom Sachs and Nike’s latest GPS sneaker releases on February 5 in a “Field Brown” colorway for the typical price of $110.
In this new form, the same GPS silhouette that fans have come to covet is rendered in an earthy suede, with black laces, Swoosh, and midsole that make the silhouette extra understated, as revealed in early September 2022 photos taken by sneaker leaker @YankeeKicks.
In this extra-subtle form, Sachs’ shoe truly does resemble the Nike Killshot that came before, as its most unusual details — toebox mudguard, reinforced mesh paneling — is obscured by the single hue.
These lowkey look like Timberland field boots, but we’re sure they’re more comfortable. Don’t be surprised if these are seen all over the Big Apple after they drop.
Though resale prices for the first two colorways (a white version followed by a yellow variant) aren’t as high as say a Travis Scott or Off-White Nike collaboration, the Tom Sachs GPS are still a very hot commodity out on these streets, so don’t think for a second these will be an easy cop.
Release date for these puppies is currently set for February 5th. Will you be picking up a pair? Let us know in the comments section below.
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Source: Nike / Splash News
Always looking to inspire the next generation of athletes and go-getters, Nike is readying the release of a new book dubbed No Finish Line (no relation to Finish Line) in which they celebrate 50 years of innovative designs and sports while giving a sneak peak at what another 50 years may hold for us.
Source: Nike / Splash News
On Tuesday (Jan. 10), Nike dropped the news of their upcoming book which was designed by Zak Group. The bool features custom illustrations by Bráulio Amado along with words from Nike’s Chief Design Officer, John Hoke, and speculative fiction by journalist Geoff Manaugh and author Sam Grawe. With an eye to the future of sports designs, John Hoke says that No Finish Line is ultimately a book that is “an expression of our belief in the limitless potential of sport — and design.”
“It’s been said that the best way to predict the future is to create it. At Nike, we wholeheartedly agree. For over 50 years, we’ve endeavored to create a better future for athletes. This compels us forward, always. When we say, ‘There is no finish line,’ it’s not a lazy reference to an unending grind or destination-less journey, but rather an expression of our belief in the limitless potential of sport — and design.”
With this opening paragraph from a foreword by Nike’s Chief Design Officer, John Hoke, the tone is set for “No Finish Line,” a new book that aims to invite, inspire and provoke the next generation of athletes to create a better world through design and sport.
Through exploratory, multilevel conversations on design and critical inputs to it — such as sport research, technology and manufacturing — “No Finish Line” charts Nike’s 50 years of game-changing design and innovation in the service of athletes and sport and projects a vision for the next 50 years. In addition to the foreword from Hoke, the book includes speculative fiction by journalist Geoff Manaugh and essays from Sam Grawe, the author of “Nike: Better Is Temporary.” The essays describe five major shifts design may undergo in the coming decades. To arrive at these shifts, Grawe interviewed more than a dozen of Nike’s most inspiring designers, scientists, engineers, researchers and leaders, yielding unprecedented insights into Nike’s creative process. The collective voices projected a future of design that evolves from product to platform, performance to promise, elite to everyone, sustainable to symbiotic, and static to sensorial.
This sense of promise and evolution propels readers forward as “No Finish Line” defines Nike’s culture of innovation through the lens of the athletes, designers and scientists at its cutting edge; celebrates design not as an outcome, but as an endless journey; and suggests we can shape a better future by simply daring to create it.
Y’all know this book will inspire more than a few designers to conjure up some futuristic sports attire that’ll keep you looking dipped while balling out on the court or field. Hopefully, they have the good sense to copyright their work before shopping it around because y’all never know who y’all end up dealing with. Just sayin.’
No Finish Line is set to hit shelves Feb. 14 and will retail for $26. Just please, don’t make this a Valentine’s Day gift over an actual pair of sneakers. Just sayin.’
Will you be checking out No Finish Line? Let us know in the comments section below.
Source: Nike / Splash News
Source: Nike / Splash News
Written By Alvin aqua Blanco , Director of Content Posted 23 mins ago @aqua174 Alvin aqua Blanco is the Director of Content in the Men’s Division for iOne Digital, steering Cassius Life and Hip-Hop Wired. Representing the Bronx, he was nurtured by a steady diet of Hip-Hop culture and music. He graduated from the University […]
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Source: Nike / NIke
Looks like Netflix is taking their streaming game up a notch as they’ve struck a deal with Nike to begin giving their monthly subscribers something to sweat it out to.
According to The Verge, Netflix and Nike have surprisingly joined forces to bring viewers exercise training sessions so people can get their workout in while staying in the comfort of their own home. Beginning Dec. 30 (right in time to keep your New Year’s resolution), Netflix subscribers will be able to stream classes from the Nike Training Club which will feature 30 hours of content in its first two weeks.
For the uninitiated, Nike Training Club is a popular fitness app where users can take strength, yoga, and high-intensity interval training led by Nike trainers. It’s geared toward improving your strength, endurance, and mobility across all fitness levels. While some classes require equipment, many don’t. It’s very much in the vein of Apple Fitness Plus or Peloton, albeit without any Nike-branded hardware.
According to Netflix, the episodes will be released in two batches. While the first arrives next week, the second will come sometime in 2023. The first batch includes 46 classes divided up into five curated sessions: Kickstart Fitness with the Basics, Two Weeks to a Stronger Core, Fall in Love with Vinyasa Yoga, HIT & Strength with Tara, and Feel-Good Fitness.
This would’ve been real useful during the whole COVID lockdown of 2020. Just sayin.’
Whether this turns out to be a huge success or a massive letdown remains to be seen, but it’s not a bad idea given that sometimes people just don’t have time to make it to the gym. Now whether or not people will have the proper equipment at home to completely participate in the classes is another story on it’s own, but at least we’ll be getting a little something to work with for the New Year.
What do y’all think of the Nike and Netflix collaboration? Let us know in the comments section below.
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Travis Scott’s heavily anticipated Air Jordan Retro 1 Low “Black Phantom” sneaker and a six-piece collection dropped on Nike’s SNKRS app and on Scott’s website on Thursday (Dec. 15).
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For his latest Jordan sneaker collab, the 31-year-old rapper maintains the classic Air Jordan 1 Low design “while staying true to his love of vintage style.” The black suede shoe features a backwards swoosh with crisp white stitching and a Cactus Jack logo on the tongue.
Another unique touch: A small beetle stitched on the left heel of the shoe symbolizing “progress, stability, love and nature,” according to the Nike description.
Scott’s Air Jordan 1 Low “Black Phantom” retail price for $150 on the SNKRS app. If you missed out but don’t mind paying more out of pocket, the sold-out sneaker is available on resell sites like StockX, Fight Club and Goat.
In addition to the new sneaker, Scott collaborated with Nike on a sold-out apparel collection. The limited collection, priced from $45-$150, includes black and green hoodies, matching cargo pants and shorts — all featuring premium embroidered graphics.
The Jordan Brand x Travis Scott collection also includes a T-shirt designed with a stylized graphic of Cactus Jack superimposed over a photo of Michael Jordan, stretch-knit shorts that feel like suede, along with two pairs of cargo pants (in black and green) made from a light, durable cotton ripstop and loaded up with lots of pockets.
You can find pieces from the collection on StockX for approximately $139 and up, although prices are subject to change depending on size and availability.
Shop the Jordan Brand x Travis Scott Air Jordan 1 Low “Black Phantom” and apparel collection below.
Nike
Air Jordan 1 Low x Travis Scott Black Phantom (Stockx) $747
Nike
Travis Scott x Jordan Brand Suede Washed Hoodie (Olive) $from $235
Nike
Jordan Brand x Travis Scott Washed Suede Hoody (Black) $304
Nike
Jordan Brand x Travis Scott Washed Sued Short $139
Nike
Jordan Brand x Travis Scott Cargo Pant (Olive) $280
Nike
Jordan Brand x Travis Scott Cargo Pant (Black) $395