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Source: NOCTA / Nocta
Drake is taking the world to the tropics. The 6 God’s Nike label NOCTA is launching a “Turks & Caicos Spring Break” collection.

As per High Snobiety Champagne Papi is bringing sand and sun to his newest athleisure offerings. Earlier this year the label teased some branded scuba slides but left consumers to do a lot of guess work on when these feet pieces would release.  Well it seems the drop has been finally green lighted. On Wednesday, March 8 the brand’s social media channels unveiled some visuals captured on the island.

The “Turks & Caicos Spring Break” capsule is all about “Good Times and Tan Lines” and features several vacation ready to wear pieces. Included are the aforementioned scuba slides, shorts, a t-shirt, a dad hat, a bucket hat and a baby blue soccer style jersey. “Turks & Caicos Spring Break” is available now at these souvenir shops on the island below:
Beach Hut Souvenirs
Le Vele Plaza, Unit W102,
Grace Bay Road, Grace Bay TKCA 1ZZ,
Turks & Caicos Islands
Caribbean Outpost
Regents Village, Suite H 103 H 104, Road,
Turks & Grace Bay TKCA 1ZZ,
Turks & Caicos Islands
Caribbean Gifts
Port of Call Plaza, Shop #19-21
Grace Bay TKCA 1ZZ,
Turks & Caicos Islands
If you don’t have flights booked you can wait until March 17 when it will be available on the NOCTA website here. 
Photo:

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CLOSE

Source: Tiffany & Co. / Tiffany & Co.
Today (March 7), the highly anticipated drop of the Tiffany Co. x Nike Air Force 1 went down and with an estimated count of only 20,000 pairs available, y’all knew millions of L’s being distributed was inevitable.Naturally many assume that sneaker bots ate the drop like Pac-Man especially after someone claimed to have botted 750 pairs of the highly anticipated sneaker from the raffle that Tiffany held over the weekend.

The sneaker game is trash for real heads in 2023. With resale already over $1000 for the $400 sneaker, this sneakerbot using fool is about to make a killing.
Regardless, many people actually took home the dub today though it was basically a 1000 to 1 ration of losers to winners. Taking to social media to proclaim victory or disgust, many sneakerheads let their feelings be known about today’s drops and it’s exactly what you’d expect as many continue to call on Nike to either fix the sneaker bots issue or make more of these exclusive pairs available for general consumption.
Hint: They’re not gonna do either.
Check out some of the internet’s reaction to today’s drops below and let us know if you took home a dub or an L in the comments section below.

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Source: LULULEMON / LULULEMON
Nike continues to fiercely protect their trademark. The Swoosh is suing Lululemon for infringement for a second time.

As spotted on Hypebeast the Beaverton, Oregon-based brand believes the Athleisure imprint has repurposed their signature Flyknit technology for their own sneaker releases. The shoes in question include the Blissfeel, Strongfeel, Chargefeel Low and Chargefeel Low. According to Lulu’s website the Blissfeel, a runner exclusively for women, boasts that their “Comfort-focused upper moves like a supportive extension of your foot.” Nike claims its three patents at issue concern textile and other elements, including one addressing how the footwear will perform when force is applied; specifically “fabric that fits like a sock”.

A representative from Lululemon says “Nike’s claims are unjustified, and we look forward to proving our case in court” in a statement to Business Insider.

This is not the first time Nike has taken umbrage with Lulu. Back in January of 2022 they sued Lulu over their newly acquired Mirror Home Gym claiming they infringed on six Nike patents including determining a user’s exertion through sensory data and Mirror’s “Face Off” feature which allows users to compete against each other in workouts. Lululemon purchased Mirror Home Gym back in July 2020 for an estimated $435 million dollars. Recently Nike filed legal complaints against BAPE whose signature BAPESTA sneaker is a clone of the iconic Air Force 1.
Photo: Lululemon

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Source: Bennett Raglin/BET / Getty
Sneakerheads are pretty aware that the Retro Jordan line of Nike’s sneaker division has been it’s biggest cash cow for the company for decades now. But we didn’t know just how big those numbers actually were until now.

According to The Sports Rush, the Jordan Brand has earned over $19 billion dollars in revenue over the past five years for Nike with numbers calculating that the swoosh brand generates $3 million every five hours thanks to Jordan Brand related sales. While we know that sales of the Retro Jordan sneaker line is what helped Michael Jordan reach billionaire status, the G.O.A.T himself only gets a small percentage from every Jordan Brand item sold.

Michael Jordan receives 5%, a percentage that is abysmally low, on every single sale from a Jordan brand product. As of 2020, he had earned $1.3 billion from his contract with Nike, the most by any athlete in NBA history by a wide margin. 
That doesn’t sound right. But if those are the conditions that Michael Jordan agreed to which helped him get to a billi, it is what it is.
And to think Michael didn’t even want to take a meeting with Nike back when it was basically a startup company. Meanwhile adidas and Converse were the hottest sneaker brands in the streets. Luckily he had some pretty persuasive parents who browbeat him into meeting with Nike. They ultimately came to an agreement on a partnership that made sneaker history.
Since then, the Air Jordan sneaker line has produced some of the most iconic silhouettes in the game and continues to be the most popular sneaker line to this day. You’d think at some point Mike would try to renegotiate his deal or something. But ultimately, if it ain’t broke don’t fix it, right? The man is a billionaire and continues to rake in money hand over fist on a yearly basis. Imagine how much more money he and Nike would be making if they didn’t drop so many unnecessary and unwanted colorways of our beloved Jordan silhouettes? Not hatin’, just sayin’.
What do y’all think of his Airness only getting 5% of the pie he helped cook up in the kitchen? Let us know in the comments section below.

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Source: Gregory Bojorquez / Getty
After twenty years of sneakerheads accusing BAPE of blatantly biting Nike’s classic Air Force 1 silhouette to sell their own footwear line, the Swoosh has finally sued the Japanese brand for trademark infringement and everyone is asking the same question: Now?!

Over the past few years Nike has gone lawsuit happy, suing any and everyone for copying their classic sneaker silhouettes or even using their products to make custom pieces and selling them online. Now Nike has BAPE in their crosshairs as they want the popular street brand to stop biting their designs. Reuters is reporting that Nike filed a lawsuit against BAPE on Wednesday (January 25) in the Southern District of New York stating that the iconic Japanese street brand’s business “revolves around copying Nike’s iconic designs.”

Sneakerheads been saying this ever since BAPE sneakers hit the scene back in the early 2000’s. Some heads even refuse to rock a pair due to the fact that they’re basically Air Force 1’s without a swoosh on the side. The star on the side instead of the check was still pretty dope though. Just sayin.’ After two decades of letting BAPE eat, Nike has finally had enough and have decided to let the courts get involved.
Nike said BAPE’s U.S. sales of the shoes were “sporadic” until 2021, when it “drastically increased the volume and scope of its infringement.”
“BAPE’s copying is and always has been unacceptable to Nike, and because BAPE’s infringements have recently grown to become a significant danger to Nike’s rights, Nike must act now,” the lawsuit said.
Nike also said BAPE “refused” to stop the alleged violations when asked.
The lawsuit said BAPE’s designs will cause confusion among potential customers. It cited secondary-market sellers who referred to the BAPE shoes as “Air Force 1s” or “Dunks.”
Nike is asking the court to order BAPE to stop selling selling their sneakers and also want an unspecified amount of compensation for money damages.
Word is that Nike and BAPE had some sort of sit down in 2009, and shortly thereafter the latter retreated from the States. But recently, they’ve start selling shoes that allegedly AF1 knockoffs, again, and here we are.

When Nike began dishing out lawsuits like the point guard off your favorite teams, many felt it was only a matter time before lawyers showed up on BAPE’s door, and now that time has come. Keep in mind that BAPE sneakers aren’t even popping like that in the streets anymore, but that’s neither here nor there.
How this ends is anyone’s guess though it looks like Nike has a strong as Tom Stoltman case on their hands. Don’t be surprised if heads begin hoarding BAPE sneakers in anticipation of a cease and desist order being thrown at the Japanese clothing brand. Heck, we might go get a few pairs ourselves just in case.
What do y’all think about Nike finally taking BAPE to court over their sneakers? Let us know in the comments section below.

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Source: Variety / Getty
One would think that a movie centering around the partnership between Nike and a then NBA rookie known as Michael Jordan would be a straight-to-streaming affair, but apparently Amazon believes in the film so much that it’s actually going to be getting a theatrical release.

According to Deadline, Air, the Ben Affleck and Matt Damon film about how Nike landed Michael Jordan in the early ’80s, will be foregoing the straight to Prime premier and will instead be released in movie theaters globally. Warner Bros. will be handling the international distribution of the film. Originally set to debut on Amazon Prime, Air will be seeing a theatrical release weeks before the film ultimately hits Amazon Prime for sneaker aficionado subscribers to indulge in.

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While Air isn’t exactly a film that people have been begging to be made or even asked for, it is one that’s peaked the interest of sneaker heads around the globe since it was announced last year. And Affleck and company have recruited some Hollywood heavyweights to partake in the production.
Air reveals the unbelievable game-changing partnership between then-rookie Michael Jordan and Nike’s fledgling basketball division, which revolutionized the world of sports and contemporary culture with the Air Jordan brand. The story follows the career-defining gamble of an unconventional team with everything on the line, the uncompromising vision of a mother who knows the worth of her son’s immense talent and the basketball phenom who would become the greatest of all time. 
Damon plays maverick Nike executive Sonny Vaccaro and Affleck plays Nike co-founder Phil Knight with Jason Bateman as Rob Strasser, Chris Messina as David Falk, Matthew Maher as Peter Moore, Marlon Wayans as George Raveling, Chris Tucker as Howard White, Viola Davis as Deloris Jordan, Gustaf Skarsgård as Horst Dassler and Julius Tennon as James Jordan – among others. While Damon and Affleck starred in such movies together such as Good Will Hunting and Dogma, Air reps the first time that Affleck has directed his longtime friend.
Talk about an all-star cast. Keep in mind, Michael Jordan wasn’t only reluctant to sign with Nike back in 1984, but he actually wanted to sign a sneaker deal with adidas or Converse who were more popular than Nike at the time. What a time to be alive. It took all kinds of pushing and convincing to get Michael Jordan to even meet with Nike executives about a potential deal. Luckily, it happened. And we have all kinds of Air Jordans in our closets as a result. Now we get to see how history almost wasn’t made.

Ben Affleck for one is excited to show the world what he and Matt Damon have been cooking up.
“Matt and I are very excited for audiences to see Air and proud that it’s the first release from Artists Equity. The movie was an extraordinary experience where we had the honor of working with some of the best cast and crew in the business, all of whom brought passion, persistence, and creativity to a collective effort at recreating a remarkable and aspirational story.”
“I appreciate and value Jen Salke’s faith in our ability to execute on and deliver a movie we are proud of, as well as her and Sue Kroll’s incredible ongoing support of the film. Amazon Studios, Skydance, and Mandalay were all critical to getting this done, and the film couldn’t have been made without them.  We value the steps it took on each of their parts to make it happen and want to thank them. This was the best creative and personal experience of our lives and we look forward to many more like it.” 
You have to wonder if they’re going to be getting their own friends and family Air Jordan exclusives when it’s all said and done. Watch them be in “Bawsten” colors or something.
Air is set to hit theaters April 5, 2023. Will you be heading to theaters to see it or will you be waiting for it to hit Amazon Prime instead? Let us know in the comments section below.

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Source: @yankeekicks / Instagram
The Tom Sachs x Nike collaborative Nikecraft was one of the surprise hits of 2022 and it seems like the duo is readying a new colorway of their General Purpose Shoe to get 2023 popping.

Highsnobiety is reporting that a third colorway of the Tom Sachs Nikecraft General Purpose Shoe (which arrives in women’s sizing so take note if you get to order) get some buzz building before its release next month.

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According to rumors buzzing around social [sic] media accounts within the sneaker world, Tom Sachs and Nike’s latest GPS sneaker releases on February 5 in a “Field Brown” colorway for the typical price of $110.
In this new form, the same GPS silhouette that fans have come to covet is rendered in an earthy suede, with black laces, Swoosh, and midsole that make the silhouette extra understated, as revealed in early September 2022 photos taken by sneaker leaker @YankeeKicks.
In this extra-subtle form, Sachs’ shoe truly does resemble the Nike Killshot that came before, as its most unusual details — toebox mudguard, reinforced mesh paneling — is obscured by the single hue.

These lowkey look like Timberland field boots, but we’re sure they’re more comfortable. Don’t be surprised if these are seen all over the Big Apple after they drop.
Though resale prices for the first two colorways (a white version followed by a yellow variant) aren’t as high as say a Travis Scott or Off-White Nike collaboration, the Tom Sachs GPS are still a very hot commodity out on these streets, so don’t think for a second these will be an easy cop.
Release date for these puppies is currently set for February 5th. Will you be picking up a pair? Let us know in the comments section below.

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Source: Nike / Splash News
Always looking to inspire the next generation of athletes and go-getters, Nike is readying the release of a new book dubbed No Finish Line (no relation to Finish Line) in which they celebrate 50 years of innovative designs and sports while giving a sneak peak at what another 50 years may hold for us.

Source: Nike / Splash News
On Tuesday (Jan. 10), Nike dropped the news of their upcoming book which was designed by Zak Group. The bool features custom illustrations by Bráulio Amado along with words from Nike’s Chief Design Officer, John Hoke, and speculative fiction by journalist Geoff Manaugh and author Sam Grawe. With an eye to the future of sports designs, John Hoke says that No Finish Line is ultimately a book that is “an expression of our belief in the limitless potential of sport — and design.”

“It’s been said that the best way to predict the future is to create it. At Nike, we wholeheartedly agree. For over 50 years, we’ve endeavored to create a better future for athletes. This compels us forward, always. When we say, ‘There is no finish line,’ it’s not a lazy reference to an unending grind or destination-less journey, but rather an expression of our belief in the limitless potential of sport — and design.”
With this opening paragraph from a foreword by Nike’s Chief Design Officer, John Hoke, the tone is set for “No Finish Line,” a new book that aims to invite, inspire and provoke the next generation of athletes to create a better world through design and sport.
Through exploratory, multilevel conversations on design and critical inputs to it — such as sport research, technology and manufacturing — “No Finish Line” charts Nike’s 50 years of game-changing design and innovation in the service of athletes and sport and projects a vision for the next 50 years. In addition to the foreword from Hoke, the book includes speculative fiction by journalist Geoff Manaugh and essays from Sam Grawe, the author of “Nike: Better Is Temporary.” The essays describe five major shifts design may undergo in the coming decades. To arrive at these shifts, Grawe interviewed more than a dozen of Nike’s most inspiring designers, scientists, engineers, researchers and leaders, yielding unprecedented insights into Nike’s creative process. The collective voices projected a future of design that evolves from product to platform, performance to promise, elite to everyone, sustainable to symbiotic, and static to sensorial.

This sense of promise and evolution propels readers forward as “No Finish Line” defines Nike’s culture of innovation through the lens of the athletes, designers and scientists at its cutting edge; celebrates design not as an outcome, but as an endless journey; and suggests we can shape a better future by simply daring to create it.
Y’all know this book will inspire more than a few designers to conjure up some futuristic sports attire that’ll keep you looking dipped while balling out on the court or field. Hopefully, they have the good sense to copyright their work before shopping it around because y’all never know who y’all end up dealing with. Just sayin.’
No Finish Line is set to hit shelves Feb. 14 and will retail for $26. Just please, don’t make this a Valentine’s Day gift over an actual pair of sneakers. Just sayin.’
Will you be checking out No Finish Line? Let us know in the comments section below.
Source: Nike / Splash News
Source: Nike / Splash News

Written By Alvin aqua Blanco , Director of Content Posted 23 mins ago @aqua174 Alvin aqua Blanco is the Director of Content in the Men’s Division for iOne Digital, steering Cassius Life and Hip-Hop Wired. Representing the Bronx, he was nurtured by a steady diet of Hip-Hop culture and music. He graduated from the University […]

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Source: Nike / NIke
Looks like Netflix is taking their streaming game up a notch as they’ve struck a deal with Nike to begin giving their monthly subscribers something to sweat it out to.

According to The Verge, Netflix and Nike have surprisingly joined forces to bring viewers exercise training sessions so people can get their workout in while staying in the comfort of their own home. Beginning Dec. 30 (right in time to keep your New Year’s resolution), Netflix subscribers will be able to stream classes from the Nike Training Club which will feature 30 hours of content in its first two weeks.

For the uninitiated, Nike Training Club is a popular fitness app where users can take strength, yoga, and high-intensity interval training led by Nike trainers. It’s geared toward improving your strength, endurance, and mobility across all fitness levels. While some classes require equipment, many don’t. It’s very much in the vein of Apple Fitness Plus or Peloton, albeit without any Nike-branded hardware.

According to Netflix, the episodes will be released in two batches. While the first arrives next week, the second will come sometime in 2023. The first batch includes 46 classes divided up into five curated sessions: Kickstart Fitness with the Basics, Two Weeks to a Stronger Core, Fall in Love with Vinyasa Yoga, HIT & Strength with Tara, and Feel-Good Fitness.
This would’ve been real useful during the whole COVID lockdown of 2020. Just sayin.’
Whether this turns out to be a huge success or a massive letdown remains to be seen, but it’s not a bad idea given that sometimes people just don’t have time to make it to the gym. Now whether or not people will have the proper equipment at home to completely participate in the classes is another story on it’s own, but at least we’ll be getting a little something to work with for the New Year.
What do y’all think of the Nike and Netflix collaboration? Let us know in the comments section below.