State Champ Radio Campaign
HipHopWired Featured Video
Source: Micaiah Carter For Hennessy / Micaiah Carter For Hennessy
The culture’s most beloved cognac is looking to shake up its public perception. Hennessy has teamed up with Teyana Taylor and Damson Idris for a new campaign.
Source: Micaiah Carter For Hennessy / Micaiah Carter For Hennessy
As spotted on Hype Beast the spirits brand aims to build on its legacy. Earlier this week they announced a new campaigned titled “Made For More” which is a lighter and brighter reintroduction to the Madison. To bring the narrative to life they tapped into model and musician Teyana Taylor and British Nigerian actor Damson Idris. The project features five off-beat mixing films which are accompanied by five signature cocktail recipes.
https://www.instagram.com/p/C5oBx1Js47j/
Teyana Taylor expressed her enthusiasm about the campaign saying “One time, for the love of all things anew, and we all love new things. With that being said, I’m super excited to embark upon this journey with my favorite Cognac, Hennessy. Destination: fresh, bright, and invigorating, like any good cocktail should be.” For Damson the partnership means more than just cocktails. “When I think of Hennessy I think of my three older brothers, I think of amazing memories. The visuals are stylish, the films are fun, it’s magic. It’s cinema” he said.
The Hennessy campaign will be brought to life via dedicated spaces at music festivals throughout the season. You can read more about “Made For More” and the cocktails here.
HipHopWired Featured Video
Source: Casper Sejersen for Alexander Wang / Casper Sejersen for Alexander Wang
Ice Spice has taken her talents back to the fashion industry. The “In Ha Mood” rapper is the star of Alexander Wang’s newest campaign.
As spotted on Variety Magazine the Bronx, New York native is not shying away from the limelight. This week she unveiled that she recently shot for the luxury label’s upcoming spring 2024 collection. Titled Nocturna, the collection aims to blend the worlds of fashion and music together seamlessly. The result is a bold effort that allows Ice Spice to be her authentic self. The forthcoming drop features ready to wear pieces ranging from faded sweats, short sleeved cropped shirts, boxy tees, tank bras, branded purses and a variety of footwear.
Source: Casper Sejersen for Alexander Wang / Casper Sejersen for Alexander Wang
Ice Spice made it clear that she was thrilled to be considered for the opportunity. “As an artist, I’m always challenging myself on how I can contribute to culture in a way that drives things forward, and Alexander Wang is a great vehicle for that with this incredibly bold and global campaign,” Ice Spice said in a statement.
Alexander Wang expressed her enthusiasm on working with the Rap star saying “Ice Spice is such a powerhouse, a cultural touchstone, and a breath of fresh air. Her unapologetic energy magnifies the sharp and austere sensuality of Spring 2024 and leans into our brand codes on a deeper level.”
You can shop the Alexander Wang Nocturna collection here.
HipHopWired Featured Video
Source: SKIMS / SKIMS
SKIMS is continuing to tap into the culture seamlessly. Usher is the face of the brand’s newest menswear campaign.
As spotted on Variety Magazine the music legend has lent his talents to Kim Kardashian’s popular line. SKIMS has curated a new collection to coincide with the crooner’s forthcoming album COMING HOME. The capsule includes a variety of men’s undergarment essentials including tank tops, briefs, boxer briefs, socks and t-shirts. Each of the items are available in multiple colors including black, white, grey, green and more.
Source: SKIMS / SKIMS
Aside from the apparel the campaign is offering his fans special access to his ninth studio effort. On Friday, Feb 9 a limited-edition digital version of the album will be available on SKIMS.com. This exclusive will feature the bonus track “Naked” and an alternative album cover. The “My Way” singer detailed his enthusiasm in a formal statement. “When I was asked to partner with SKIMS Mens, I was so humbled” he said. “Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense. “Launching this campaign ahead of multiple career milestones feels like a full circle moment, with SKIMS supporting the release of my new album, COMING HOME”.
The new SKIMS menswear collection will be available Feb. 12. You can preview the pieces here and watch the promotional trailer below.
HipHopWired Featured Video
Source: Whipshots x Patti’s Good Life / Whipshots x Patti’s Good Life
Cardi B and Patti LaBelle are partnering up to bring their unique energy to the holidays. The two divas are the faces of a new campaign for Whipshots and Patti’s Good Life.
The holiday season is almost upon us and the two entertainers are spicing up the menu. This week Cardi B and Patti LaBelle announced a unique collaboration that will pair “Bodak Yellow” rapper’s the innovative alcoholic whipped cream with the “Stir It Up” singer’s Good Life dessert portfolio. Fans and foodies alike can see the two stars create food pairings that will sure to impress the pickiest eater over the course of seven video segments. Not only will we see Cardi and Patti’s creative combinations the high profile celebrities will also share some of their fondest holiday memories and favorite family traditions.
In the first episode titled “The Hug” they meet for the first time and discuss their must try pairing. “We’re going to try your Whipshots with my Patti Pie” Patti said to which Cardi responded “let’s do pumpkin”. The choice left Patti a bit surprised as her most popular pie is sweet potato. Cardi explained her choice in signature fashion saying “I don’t know, they have sex together. They make love together; you got to trust me on this one.”
Whipshots and Patti’s Good Life products are both available to purchase at Walmart. You can see episode one below.
HipHopWired Featured Video
Source: WWD / Getty
LeBron James continues to ball off the court. He recently starred in a Louis Vuitton campaign and pulled up to the season opener wearing over $28K in LV.
High Snobiety is reporting that the Los Angeles Laker is the face of a new advertising rollout by the French brand. The label has leased several high profile out of home billboard advertisements throughout New York City. First appearing on Tuesday, October 24 the visual captures the National Basketball League legend wearing a black suit, white dress shirt and black tie accompanied by a gold colored brooch. Over his shoulder he is carrying the Louis Vuitton Speedy Bag in red.
The timing for the advertisements seems to be purposeful as the 2023-2024 season starts this week. As spotted on TMZ LeBron James arrived to Ball Arena in Denver, Colorado wearing some pieces from the 2024 spring summer menswear collection. The outfit included a digitized Damoflage jacket, Super Vision sunglasses, a green Speedy Bandouliere 40 bag used to go over the shoulder, Checker Derby shoes and a small hard trunk case.
LeBron James is in great company when it comes to the talent Pharrell Williams has recruited to represent the luxury apparel goods label since replacing the late great Virgil Abloh. Earlier this year Rihanna starred in a separate campaign that also focused on the iconic Speedy Bag. You can watch the Louis Vuitton Spring Summer 2024 runway show here.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
After headlining Coachella last month, BLACKPINK switched from music to fashion to star in Adidas‘ latest campaign titled “Home of Classics.”
Announced in early May, the campaign features photos of the K-pop girl group decked out in the newest outfits from Adidas’ Originals line. Adidas Korea also posted solo photos of each BLACKPINK member including this stunning shot of Lisa posted on Instagram on Monday (May 22).
In addition to the photo campaign, BLACKPINK stars in an Adidas Korea commercial, which was released on May 9. “Welcome to our home,” says Jennie at the start of the commercial. “A place with no rules,” adds Jisoo.
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
“Just be yourself and have fun,” says Lisa while Rosé adds, “Be loud! We don’t have neighbors.”
Jennie, Lisa, Rosé and Jisoo can be seen sporting either Adidas Superstar or Forum styles in the campaign, putting an emphasis on how to turn streetwear and athleisure into casual, everyday looks. The classic sneakers have been around for years, but you can get snag the exact style and shade the girl group wears.
We rounded up the remaining styles from the campaign for you to grab. Check below to shop BLACKPINK-approved sneakers and clothes.
For more fashionable content, check out our roundups on Jennie’s Calvin Klein capsule collection, Dua Lipa x Versace and the best Lululemon Everywhere Bag lookalikes.
Shop the BLACKPINK and Adidas ‘Home of Originals’ Campaign
Adidas
Adidas Superstar Shoes
$100
As a timeless design from the apparel brand, it’s no surprise that the Superstar Shoes would earn a spot on half of the girl group’s feet. The style comes with the iconic three striped logo and a leather upper and cushioned footbed that’ll swaddle your feet in all day comfort.
Adidas
Adidas Forum Bold Shoes
$110
Act fast! There are only a few sizes of the Forum Bold sneaker left at Adidas.com. For a larger selection, check out retailers like Nordstrom, Dick’s Sporting Goods and Amazon.
Adidas
Adidas Gazelle Bold Shoes
$120
Add some height to your look with Adidas’ Gazelle Bold Shoes. The stylish sneakers are almost sold out in black-and-white but they’re available in six different colors including shadow red/cloud white, true pink/lucid blue and grey/cloud white.
Adidas
Adidas Forum Low Shoes
$100
It’s exciting to see BLACKPINK donning the Forum Low Shoes as they’re also beloved by Adidas fans. The sneaker, comes with a higher top — unlike the low upper of the classic tennis sneaker. There’s also an adjustable velcro strap across the front to make them extra cozy and secure.
Adidas
Adidas Adicolor Neuclassics Track Pants
$75
From sneakers to threads. These Adidas track pants are serving style and comfort — because, yes, you can have both. They’re made from 70% recycled cotton and have a wide-leg fit to keep your legs cool yet comfy.
Adidas
Adidas Adicolor Classics 3-Stripes Short Wrapping Skirt
$55
Air out your legs this summer and trade your denim shorts for Adidas’ soft wrapping skirt. The front features a snap design for added sleekness so you can wear it on the court or out on the town it’s that versatile.
Adidas
Adidas Adicolor Neuclassics Shorts
$40
The Adicolor Neuclassics Shorts takes a modern approach with athletic apparel infusing it with a bit of street style. One leg features the notable Adidas striped logo while the navy blue material has a subtle shine making it feel chic yet sporty.
HipHopWired Featured Video
Source: Greg Swales/SKIMS / Greg Swales/SKIMS
SZA has just stolen the show without singing one note. She has lent her amazing energy to the new SKIMS campaign and it doesn’t disappoint.
As spotted on Variety Magazine the songstress has added modeling to her resume. This week Kim Kardashian’s underwear brand unveiled the TDE talent as the new face of their “Fits Everybody” line. The new drop celebrates and embraces every woman’s unique curves. “Our buttery soft, molds-to-your-body fabric that stretches to twice its size” is the brand’s headline for the launch.
“I’m excited to be in Skims’ latest Fits Everybody underwear campaign and to align myself with a brand that strives to make women feel both comfortable and sexy,” SZA said in a formal statement. SKIMS founder Kim Kardashian also expressed her excitement for having the Grammy Award winning vocalist on board as well. “SZA’s honesty, confidence, and dynamic energy are unparalleled. She’s truly the woman of the moment, and I’m so honored for her to be featured in SKIMS latest campaign”.
The “Fits Everybody” collection includes a variety of bodysuits, t-shirts, slips, briefs, bras and more. You can shop the pieces here.
Photo: Greg Swales/SKIMS
-
Pages
