hennessy Archives

Teyana Taylor & Damson Idris Star In New Hennessy Campaign [Photos]

April 11, 2024

HipHopWired Featured Video

Source: Micaiah Carter For Hennessy / Micaiah Carter For Hennessy
The culture’s most beloved cognac is looking to shake up its public perception. Hennessy has teamed up with Teyana Taylor and Damson Idris for a new campaign.

Source: Micaiah Carter For Hennessy / Micaiah Carter For Hennessy
As spotted on Hype Beast the spirits brand aims to build on its legacy. Earlier this week they announced a new campaigned titled “Made For More” which is a lighter and brighter reintroduction to the Madison. To bring the narrative to life they tapped into model and musician Teyana Taylor and British Nigerian actor Damson Idris. The project features five off-beat mixing films which are accompanied by five signature cocktail recipes.
https://www.instagram.com/p/C5oBx1Js47j/

Teyana Taylor expressed her enthusiasm about the campaign saying “One time, for the love of all things anew, and we all love new things. With that being said, I’m super excited to embark upon this journey with my favorite Cognac, Hennessy. Destination: fresh, bright, and invigorating, like any good cocktail should be.” For Damson the partnership means more than just cocktails. “When I think of Hennessy I think of my three older brothers, I think of amazing memories. The visuals are stylish, the films are fun, it’s magic. It’s cinema” he said.
The Hennessy campaign will be brought to life via dedicated spaces at music festivals throughout the season. You can read more about “Made For More” and the cocktails here.

Nas & Hennessy Celebrate MC’s 50th Birthday With Diddy, Robert DeNiro, Kendrick Lamar, & More

djfrosty

September 18, 2023

HipHopWired Featured Video

CLOSE

Source: Hennessy / Hennessy
Along with Hip-Hop, Nas also turned 50 years old this year and the rapper teamed with Hennessy to celebrate the milestone with a party that featured a gang of high-profile guests including Kendrick Lamar, Diddy, Fat Joe and more.
The festivities went down at The Grill in New York City and featured Nas being presented with a sculpture from artists Kennedy Yanko that was commissioned by Hennessy. The copper sculpture was partially inspired by Nas’ collab with Hennessy on his special 50th anniversary of Hip-Hop Hennessy V.S. bottle.
At the party, the music was in the best of hands with DJ Jazzy Jeff on the turntables and The Roots holding down the stage. In attendance was a who’s who of Hip-Hop and R&B celebrities including Mary J. Blige, NORE, DJ Premier, The Lox,Havoc, AZ, Raekwon, Slick Rick, Q-Tip, Ralph McDaniels, and more. Oh yeah, former NBA star Carmelo Anthony and actor Robert DeNiro were there, too.
Also, you know you’re solid when Raekwon takes time to big you up on your born day.

Check photos from the party in the gallery.

1. Nas x Hennessy 50th birthday party