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There is perhaps no hotter Latin music tour going on in the U.S. right now than RBD’s Soy Rebelde tour, which will ultimately have the Mexican pop group play 54 arena and stadium dates across the United States, Colombia, Brazil and Mexico by the end of the year.
The highly-anticipated reunion tour — RBD disbanded in 2008 and have not played together since — is the brainchild of Guillermo Rosas, the Mexican-born manager and promoter who produced RBD’s international tours nearly two decades ago. Rosas — who also manages Chiquis Rivera, Estemán and Edith Márquez, among others — has been doggedly working for nearly a decade to reunite the group made up of Anahí Puente, Dulce Maria Espinoza, Christian Chavez, Maite Perroni and Christopher von Uckermann (the sixth member, Alfonso Herrera, didn’t join the reunion tour). The task was titanic, not only because RBD’s celebrity members all have careers and families of their own, but also because the rights to the RBD name were so entangled that the group’s music wasn’t even available on streaming platforms until 2020.
It was Rosas who insisted on clearing those rights and now has signed an equal partnership with the group. At the heart of his persistence is RBD’s previous success: between Dec. 2, 2005 and Dec. 21, 2008, RBD sold 1.5 million tickets across the 150 shows reported to Billboard Boxscore. The group also landed three albums at No. 1 on Billboard’s Top Latin Albums chart, and a No. 15 on the Billboard 200. Of its 10 entries on Hot Latin Songs, five were top 10s, and “Ser o Parecer” topped the chart.
Still, the reunion has exceeded expectations. “We weren’t really counting on selling out so fast,” admits Rosas, who initially had routed 28 dates, which mushroomed minutes after tickets went on sale, with 1.5 tickets sold in the first 24 hours, according to Live Nation.
It doesn’t stop there. RBD is also releasing new music — a first track, “Cerquita de ti,” came out in August — and more dates are being planned for 2024. In between RBD’s two sold-out Madison Square Garden dates (August 31 and September 1), Rosas earns the title of Billboard‘s Executive of the Week — and explains how it all went down.
I know you’ve been actively working to reunite these very different, and very busy, people for nearly a decade now. Once you finally got everyone in agreement about wanting to tour together, how did you finally lock it in?
We had been talking for at least six months about all the different situations, possibilities, conditions and circumstances that we needed to deal with. Obviously, there were a lot of family logistics because of kids and their schools. It was a lot of leg work to put together the ideal master plan that worked for everyone. Once that was done, and we had the schedule with holds, we had a dinner at Anahi’s home in Mexico City and we had the contracts in hand and ready in case everybody felt like signing right there. It’s a partnership, and no one makes more than anybody else, so it was the ideal situation. We talked about it for the last time over dinner, everyone was making their final statements. And then I said, “Well, everybody seems to be on board, let’s sign right now.” They said, “Oh my God, for real?” And I said, “Yes, let’s make it happen.” And we took the contracts out and signed. We filmed everything with our cellphones, and that’s how we announced the tour. We posted that clip on social media. It was very exciting.
On a personal level, what was going through your head after so many years of working on this?
I was in disbelief. I had in my hands the tour of the dreams of so many people. The first person I called was my husband. The second person that I called was Hans [Schafer, senior vp global touring for Live Nation]. And the third person I called was Jesus Lopez [the chairman/CEO of Universal Latin/Iberian Peninsula, with whom Rosas has a joint venture]. He had been so supportive with me over the years.
I understand the initial dates sold out in hours. Were you prepared to scale?
We had a routing ready but that routing was 28 shows, and now we’re doing 54. We weren’t planning for that. I had a few second holds, just in case, in places where the venues were smaller. But we weren’t really counting on selling out so fast and doing so many nights in one city. But when we went on sale, I had never experienced that in my life. First, because I had never been during an actual on-sale inside the Live Nation building, with 30 people connected from different places, including Ticketmaster and CAA. It’s a huge conference room with big screens and you can see everything as it happens, and how they release the on-sales in each location according to time zones. For example, we started with Madison Square Garden in New York, where I’m sitting right now. We had 12,000 tickets available and there were like 80,000 people connected online to buy, and you can see the average transaction. And every transaction had an average of four tickets. We called Madison Square Garden right away and booked the second night. Those nights went in like 40 minutes and there were so many people left out.
Why didn’t you do Yankee Stadium in New York, for example?
Because the very first time we came in 2016, Mexican pop wasn’t as big, so we decided on MSG. And sales started to go like that everywhere. In Los Angeles, for example, the BMO was gone in 15 minutes. So we added another date, and that was also gone. Within two hours, four shows were completely gone. We could have kept on adding shows but obviously the band couldn’t do more than four shows per week. That was our limit.
Where were you creatively when you went on sale?
I had a set list proposed and we also had a pre-design that doesn’t look like anything it does today. It was great and it was big, but not as big as it is now. The production grew probably three to four times.
Obviously, this will be big business. But personally, how important is it for you to have put this together?
This was not about money for anyone. Obviously, we like the business and the business needed to make sense. But that has never been strong enough to make this happen. Throughout the years, we’ve gotten multi-million dollar offers to do all kinds of things with RBD. And it just had never been considered. None of them collectively ever considered anything. For us, it’s a dream come true. We are all very spiritual and very energy-oriented souls, and we just knew we needed to gift this to the fans and to themselves. Because I think all five of them see it as a gift to their hearts. The universe giving them the possibility to do this twice.
Why did you decide to go with Live Nation versus another promoter?
Among all the different promoters across that world that I’ve worked with, I really liked their transparency, and obviously Hans has the vision for this group that he’s shared with me for years. So in that sense, working with someone like Hans who understands where we want to take this and really believed in it was important. For example, independent promoters would tell me, “Oh, let’s not risk a stadium. Alfonso isn’t in the group, let’s do another venue.” But Hans never doubted it, so I felt very comfortable.
Are you announcing new dates for 2024?
We’re hoping to. We said we’d let the tour run for a couple of weeks, and we have a potential plan for 2024, and then we’ll be discussing it in the next couple of weeks. We don’t have a solid plan, but that’s how RBD is. It’s always a surprise. But I hope we do. Especially because there are so many fans in places like Spain, Eastern Europe, Chile and Argentina. We’re only visiting four countries out of 19 we did back then, so there is a lot to cover to make the world happy.
Although all the group members are stars in their own right, none of them have really been on stage in 15 years. Were you worried?
It’s something they have in their DNA. It’s amazing. They get on a stage and they turn it on so easily. They’re natural stars and they’ve been around cameras so long that it’s so natural to them. Also, there is something about them that clicks when they’re together. They all have the magic on their own, but when they’re all on stage it’s an explosion. And people love it.
When thousands of fans couldn’t get tickets for megastar Taylor Swift’s summer stadium tour, some diehards paid upwards of 70 times face value to see their favorite artist in person — an outrage that prompted Congressional hearings and bills in state legislatures to better protect consumers.
After 10 months, Swift’s U.S. tour is finished, but so are most of the meaningful reforms consumer advocates and industry groups had hoped to pass this year. A proposal has so far failed to advance in the U.S. Senate. Legislation in Colorado was vetoed by the Democratic governor at the urging of some consumer groups.
In California, home to iconic recording studios like Capitol Records and influential clubs like the Whiskey A Go Go and Hollywood Bowl, what started as a robust array of legislation has been watered down to a single bill banning hidden fees, something New York and Connecticut have done and most major industry players have already committed to do on their own.
“That’s it? That’s all that California, the leading state in the nation on so many consumer protection issues, that’s all we’re going to do?” said Robert Herrell, executive director of the Consumer Federation of California. “That’s an embarrassment. It’s not enough.”
The slow progress over changing how tickets should be sold and resold highlights not just the strength of industry opposition, but the regulatory difficulties in a market upended by technology. Gone are the days of standing in line at a box office to find out what seats were available and how much they cost.
Today, nearly all tickets are sold online and downloaded to phones or other devices. Consumers often don’t know how much they will pay until just before they click the purchase button and fees and charges, which can sometimes be almost as much as the ticket price, are applied.
Venues often don’t say how many seats are available for a specific event, according to consumer groups, but instead release tickets in batches, making consumers spend more out of the mistaken fear they’ll miss out.
Some bad actors use software to quickly bulk-buy tickets for resale at much higher prices. They will even sell tickets before they have them, a practice known as “speculative ticketing” that consumer groups say is dangerous and does not guarantee the ticket. Some go so far as to mimic venue websites so consumers believe they are buying tickets directly.
Sharp disagreements among venues, ticket sellers, consumer groups and artists have muddied what may seemingly straightforward consumer rights issues.
Artists and venues want to restrict how fans can resell tickets, an attempt to crack down on “the secondary market to sweep the inventory, inflate the price and price gouge our fans,” said Jordan Bromley, who sits on the board of the Music Artist Coalition, an advocacy group representing artists.
Consumer groups argue buyers can do what they want with their tickets, including upselling. That disagreement is partly why Colorado Democratic Gov. Jared Polis vetoed a bill earlier this year, despite the bill also containing consumer-friendly policies like banning hidden fees, price increases and speculative ticket sales.
In California, consumer groups have mostly focused their ire on Live Nation Entertainment, the company that owns Ticketmaster and controls the bulk of ticket sales and venues in the U.S. for touring music artists. But the debate is spreading to artists, major men’s professional sports teams like the Los Angeles Dodgers and San Francisco 49ers, and independent venues with capacity for 1,000 people or fewer, including more than 600 in California alone.
Most people are being vocal about “how this is an attempt to shoot at Ticketmaster and Live Nation,” said Julia Heath, president of the California chapter of the National Independent Venue Association. “What’s actually happening is they are aiming at them, but they are hitting everybody else, too.”
The biggest disagreement was over whether to allow teams, venues and artists to restrict how fans could resell tickets they purchased.
A bill to allow teams, venues and artists restrict how fans can resell tickets passed the Senate but failed to pass the Assembly this year after drawing concerns from consumer groups. State Sen. Anna Caballero, the bill’s author, promised to hold a hearing on the issue once the Legislature adjourns.
A bill by Assemblymember Laura Friedman would ban venues and artists from restricting resales. The measure also would have required venues to disclose how many tickets were available for an event to prevent “holdbacks.” Ultimately, the bill was changed to remove both of those provisions after attracting strong industry opposition.
“It’s been very difficult. It had a very strong and concerted effort from the very beginning lobby against this bill,” said Friedman, who added she was disappointed the bill was not stronger.
Industry groups also are disappointed. Heath, who represents independent venues, called it a “do-nothing bill.”
“A lot of the things we took issue with are gone, but we also see it as a missed opportunity,” she said. “There are issues in the ticketing world right now that need to be addressed.”
Not everyone is disappointed. Jenn Engstrom, state director for the California Public Interest Research Group, said while it would be great to solve all of those problems, banning hidden fees is still a win for consumers.
“I’m just all about incremental change,” she said. “This is a good first step.”
If it’s Friday that means another spin around the Executive Turntable, Billboard’s comprehensive(ish) compendium of promotions, hirings, exits and firings — and all things in between — across the music industry.
Gabrielle Peluso joined Hitmaker Distro / Hitmaker Music Group as general manager, overseeing distribution, artist development strategy and day-to-day operations for the Tony Bucher-founded music company. The 2017 and 2022 Billboard Women in Music honoree previously served as co-president of the re-launched Asylum Records, where she built up a roster that included Seddy Hendrinx, Ken the Man, Jay Loud and Detroit rapper Sada Baby. Prior to that she was vp of urban music at eOne Music, and before that a senior partner at the Kevin Liles-led KWL Enterprises. But for the first 15 years of her industry career, the NYC-based Peluso worked at Def Jam, where she rose to general manager and guided campaigns for a superstar roster that included Rihanna, Mariah Carey, Jennifer Lopez and Frank Ocean, among others. “Her years of experience inside the major label system, to her most recent years navigating the indie space, has made her a perfect fit for this role,” said Bucher. You can reach her at Gabrielle.peluso@hitmakerdistro.com.
Virgin Music Group hired Olukorede “Kay” Ikazoboh to lead the Universal-owned artist and label services company’s expansion into Nigeria. Ikazoboh will oversee Virgin’s operations in the region from the company’s new office in Lagos. As an artist manager, Kay has worked with such artists as Odunsi the Engine and Mowalola, and she previously held several roles working in emerging markets for Warner Music Group. “Kay is known throughout Nigeria as a champion of independent labels and artist development, said Michael Roe, managing director of Virgin Music International. “Her relationships, expertise and insight into the local market make her the perfect executive to lead our operations in this very important music market.” Virgin has had a presence on the continent since the 2021 acquisition of South African indie distributor Electromde, and last year the company launched a dedicated label services division there with more than 50 label partners.
Joel Klaiman
Music industry mainstay Joel Klaiman officially cut the ribbon on ASCEND4M, his new multi-discipline agency focusing on music, media, marketing and management, in addition to a record label. ASCEND4M’s roster already includes pop band North Star Boys, singing sisters Sorelle and singer-songwriter Casey Baer. Klaiman most recently served as president of HitCo Entertainment, the label launched by Antonio “L.A.” Reid and Charles Goldstuck in 2018 and sold to Concord last year. During its short life, HitCo was home to Big Boi, Dinah Jane, Saint JHN and Yella Beezy, among other artists. Prior to HitCo, Klaiman was a repeat Power 100 list honoree during a six-year run as executive vp and general manager at Columbia Records, where he was responsible for overseeing the label’s marketing, digital marketing, promotion, publicity, branding, sync licensing, video production and content development departments. Prior to Columbia, Klaiman was evp of promotion and artist development at Republic Records for six years, working with such unknowns as Taylor Swift, Nicki Minaj, Drake and Amy Winehouse.
UMG Nashville promoted Vipin Reddy to vp of streaming. Reddy, who has been part of the label group’s streaming team since 2018, will now lead the department, overseeing DSP relationships, as well as global audio and video streaming strategy for all UMGN artists. Prior to joining UMGN, Reddy was part of the UMG global streaming marketing team; most recently, he was point on UMGN artist strategy with Apple Music and Pandora. “From the day he joined the company, Vipin has been an integral part of the streaming team,” UMGN evp/COO Mike Harris said. “His deep knowledge of the streaming business has been vital to UMG Nashville’s success.” –Jessica Nicholson
Following the news that Anya Grundmann will step down as senior vp of programming by year’s end, NPR announced this week the unification of its content divisions under one roof. At the top of this structure will be a chief content officer, who’ll oversee all of NPR’s editorial and content operations. Edith Chapin, the public radio giant’s svp of news, will be interim CCO until an executive search can be wrapped. Reporting to the CCO will be vp of visuals and music Keith Jenkins, vp of content (cultural programming) Yolanda Sangweni and vp of content operations Sharahn Thomas, among others. NPR CEO John Lansing said in a staff memo that there will be “no addition or subtraction to headcount” with the implementation of the new structure.
Gibson promoted Mat Koehler to vice president of product — an expansion of his previous duties as head of product development that adds instruments and sound to his remit. That means he’ll be leading research, design and product development for amplifiers and effects across all Gibson family brands, including, Mesa Boogie, Maestro and KRK. Gibson Brands president and CEO Cesar Gueikian called Koehler, who hails from Les Paul’s hometown of Waukesha, Wisconsin, an “extraordinary custodian of our iconic past” and a “steward of our future.”
Danny Wimmer Presents, the leading independent promoter behind Bourbon & Beyond, Aftershock and other festivals, added a crop of new hires as it looks to build on 12 years of growth. Elizabeth Harsh is DWP’s new evp of brand and experience, following more than 17 years working at brands like Ticketmaster, MySpace and Disney. Johnny Firecloud, formerly of Crave and StackCommerce, assumes the role of director of digital communications. Anson Li joined DWP as the director of insights after a successful new customer campaign at Chicken Soup for the Soul Entertainment. Britten Stephenson, with a dozen years of industry experience, is the guest services manager. “These new additions will undoubtedly enrich DWP’s journey,” the company said, “furthering its dedication to curating exceptional live event experiences and building even deeper connections with fans everywhere.”
ICYMI: UK Music chief executive Jamie Njoku-Goodwin is stepping down after three years at the helm of the British music industry trade body to become director of strategy for Prime Minister Rishi Sunak … Jenn Yacoubian and Stacy Vee were appointed executive vps at Goldenvoice … Venue Coalition has hired veteran entertainment executive Steve Kirsner as vp of booking … and WMG employees have been summoned back to the office.
Range Media Partners‘ music division hired Nashville-based execs William Lowery and Shawn McSpadden. In his new role as svp, Lowery will focus on business development ventures and content opportunities. McSpadden, who joins as managing partner, will focus on growing the music division, talent roster and shared services department. Range Media works with country artists including Midland, Hailey Whitters, Stephen Wilson Jr., Ryan Bingham, Drayton Farley and Brent Cobb. McSpadden was a founding manager at Red Light Management Nashville, where for 17 years he oversaw music publishing, outside business ventures, and managed artists across multiple genres. Lowery previously launched the venture advisory firm Brigade Media Capital. Prior to forming Brigade, Lowery was a senior executive at Endeavor Content, where he ran its faith-based division and identified music and content crossover opportunities. –JR
German live promoter DEAG added a co-CEO to its leadership structure. Going forward, founder and CEO Peter L. H. Schwenkow will share duties with Detlef Kornett, who’ll continue to oversee international business affairs at the firm. Additionally, David Reinecke will take over as chief financial officer from Roman Velke, how is departing after five years in the role.
Nashville Notes: Former Billboard editor and writer Phyllis Stark joined country radio trade Country Aircheck in the newly created role of executive radio editor. She was most recently Nashville bureau chief at the now-defunct All Access, and her byline has been seen on Rare Country, Close Up, Radio-Info.com and MSN.com, among others. She’s at phyllis@countryaircheck.com … Amanda Cates left her position as head of artist services at Maverick Nashville, an artist management and artist services firm … Megan Youngblood is MCA Nashville‘s new director of promotion for the west coast. Staying in the UMG fam, she was most recently the west coast regional rep for Capitol Records Nashville.
Last Week’s Turntable: BMG’s New Legal Affairs Chief and a UMG Nashville Twofer
Refik Anadol unleashes his creative mind — with the help of AI — to render the exterior of the Sphere event space in Las Vegas for the very first time.
From Friday (Sept. 1), the Exosphere, the fully-programmable LED exterior of Sphere, is taken over by a so-called AI Digital Sculpture created by Anadol, the Istanbul, Turkey-born multi-media artist.
The immersive art project, “Machine Hallucinations: Sphere,” is a creative interpretation of humanity’s attempts to explore the depths of space, and will be visible on Sphere for four months.
It’s a two-chapter series, which, according to Sphere Entertainment Co., draws on more than 300 million publicly-available images of flora and fauna, which are presented as pigments, shapes, and patterns.
“I am extremely honored to be the first artist to utilize the exterior of Sphere,” Anadol comments in a statement. “It’s so exciting to be given such an architectural and engineering marvel as a canvas. This opportunity aligns perfectly with our studio’s long-term mission of embedding media arts into architecture to create living architectural pieces that are in constant interaction with their environments.”
Sphere is, according to its operators, a next-generation entertainment medium, covered with nearly 580,000 square feet of fully programmable LED paneling, for the largest screen of its type in the world.
Anadol’s project could be the first of many. Sphere Entertainment, the live entertainment and media company, anticipates its attraction could ”redefine the future of live entertainment,” and provide an “unparalleled canvas” for artists, partners and brands, including music companies, to showcase eye-catching content.
“Through the captivating power of the Exosphere and our unwavering commitment to showcase both art and brands on Sphere’s exterior,” comments Guy Barnett, senior vice president, brand strategy and creative development, Sphere Entertainment, “we will forever change the way artwork and commerce co-exist.”
Moving forward, the Nevada site will host original Sphere Experiences from leading Hollywood directors; concerts and residencies major artists; and premier marquee events. Those artists include U2, which kicks off a 25-date residency Sept. 29 at the new 20,000-capacity entertainment venue, located near the Las Vegas Strip next to The Venetian.
As previously reported, U2 and others will plug into the Sphere Immersive Sound system, created in tandem with Berlin-based audio company Holoplot.
Last week, news broke that Ariana Grande had split with longtime manager Scooter Braun. This followed news that former SB Projects client Demi Lovato had parted ways with Braun. Since, we also confirmed that Idina Menzel has left the roster. At first, a source familiar with the situation called news of Grande’s departure “rumors.” They […]
UK Music chief executive Jamie Njoku-Goodwin has announced he is stepping down after three years at the helm of the British music industry trade body to become director of strategy for Prime Minister Rishi Sunak.
A date has yet to be announced for Njoku-Goodwin’s exit from the organization, although it is expected to take place imminently. UK Music Deputy chief executive Tom Kiehl will take over from Njoku-Goodwin while the search for a new CEO is underway.
Njoku-Goodwin took over as CEO of UK Music in September 2020, succeeding Michael Dugher. Prior to joining the London-based organization, Njoku-Goodwin worked in politics, serving as a special adviser to former cabinet minister Matt Hancock and the department for Digital, Culture, Media and Sport.
The first two years of Njoku-Goodwin’s time at UK Music, which represents all sectors of the United Kingdom’s music industry, coincided with the COVID-19 pandemic and saw him campaign for government funding to help prop up the business at a time of national lockdowns and the shutdown of live shows.
In conjunction with other music trade groups, UK Music also lobbied the government to remove barriers to touring in Europe brought about by the country’s exit from the European Union. Those barriers — many of which still exist — include new restrictions for U.K. artists and crews entering Europe (and vice versa for European acts playing the United Kingdom) and increased production costs due to cabotage, carnets, visa and work permit charges.
A recent focus for UK Music has been ensuring that creators and rights holders receive effective protection from artificial intelligence’s (AI) transformative impact on the industry.
Last year, Njoku-Goodwin strongly criticized what he referred to as “dangerous and damaging” plans by the British government allowing AI developers to freely use copyright-protected works, including music, to train their systems without the need for creators and rights holders to provide permission.
Speaking out against the proposals, which were met with a fierce backlash from across the music and creative industries, Njoku-Goodwin — who sits on the board of the London Philharmonic Orchestra — said they “would give the green light to music laundering.”
After further consultation with representatives of the music and media industries, the government announced that it was shelving the proposed text and data mining exceptions in February.
Other issues that UK Music has campaigned for in the past three years include music education and improving diversity and inclusion throughout the industry. The organization has also continued to regularly produce reports on the health of the U.K. music business, including last month’s “Here, There and Everywhere” assessment of the country’s live sector.
“The U.K. music industry is one of this country’s great national assets, and it’s been a privilege to represent it for the past three years,” said Njoku-Goodwin in a statement announcing his departure. “I’m delighted our sector is in much better shape now to take on the challenges and opportunities it faces in the future.”
Paying tribute, UK Music chairman Lord Watson said Njoku-Goodwin had “played a key role” in helping the industry get back on its feet after the struggles of the pandemic and called him “a passionate advocate for our sector.”
A federal judge in Texas ruled Thursday that the state’s new law restricting drag performances was likely unconstitutional, issuing a temporary restraining order blocking the statute from going into effect on Friday.
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Following similar rulings by federal courts on such laws in Tennessee and Florida, U.S. District Judge David Hittner ruled that Texas’ statute, called Senate Bill 12, likely violated the First Amendment by restricting free speech.
“The Court finds there is a substantial likelihood that S.B. 12 as drafted violates the First Amendment of the United States Constitution under one or more of the legal theories put forward by the plaintiffs,” the judge wrote.
The ruling went in favor of a group of drag performers, drag production companies and non-profits that challenged the law. Represented by the American Civil Liberties Union, they argued that that S.B. 12 “criminalizes and restricts an enormous swath of constitutionally protected activity.”
Thursday’s order came as a temporary restraining order, which will only be in effect until the judge can issue a full written ruling. But the wording of the order indicates that he will likely strike down the law whenever he issues the more detailed decision.
Such a TRO, which can only be issued if a plaintiff proves they will suffer “irreparable harm” without one, was necessary because the law was set to go into effect on Friday.
“The court considers the impending infringement on the plaintiffs’ constitutional rights sufficient irreparable harm to warrant enjoining S.B. 12 while a final judgment is drafted,” Judge Hittner wrote.
Following the ruling, Paige Willey, spokeswoman for the Attorney General of Texas, told Billboard: “The people of Texas were appalled to learn of an increasing trend of obscene, sexually explicit so-called “drag” performances being marketed to families with children. The Office of the Attorney General will pursue all legal remedies possible to aggressively defend SB 12, the state law that regulates such performances to protect children and uphold public decency.”
A spokesperson for the ACLU did not immediately return a request for comment.
Passed by Texas lawmakers in May and signed by Gov. Greg Abbott in June, S.B. 12 expands criminal restrictions on public performance of sexual conduct. The original bill included explicit references to drag shows, but they were removed in response to criticism. Instead, the final version bans sexual gestures that use “accessories or prosthetics that exaggerate male or female sexual characteristics.” Violators can face up to a year in jail, and businesses hosting events can be fined $10,000 for each violation.
Critics say such statutes, proposed or passed in states across the country over the past two years, are a thinly-veiled attack on the LGBTQ community. The new laws have been closely-watched by the music industry, over concerns that aspects of concerts could run afoul of broad new restrictions.
The ACLU filed its lawsuit earlier this month, arguing that – despite the changes to the wording – the new statute “unconstitutionally singles out drag.” They said it was also “sweepingly overbroad and vague and fails to give adequate notice of what it proscribes.”
“In its zeal to target drag, the Legislature also passed a bill so yawning in scope that it criminalizes and restricts an enormous swath of constitutionally protected activity, including theater, ballet, comedy, and even cheerleading,” the group wrote.
The suit was filed on behalf of nonprofit LGBTQIA+ organizations The Woodlands Pride and Abilene Pride Alliance; drag entertainment companies Extragrams, LLC and 360 Queen Entertainment LLC; and drag performer Brigitte Bandit.
Earlier this week, Judge Hittner held a two-day trial-like hearing on the arguments from both sides. A final ruling is expected early next week.
Alt-folk singer-songwriter Noah Kahan has enjoyed a breakout 2023, cracking the Billboard Hot 100 for the first time with the single “Dial Drunk” and pulling in more than 800 million on-demand streams across his catalog. But he has not released a music video this year, choosing instead to prioritize the 15-ish second clips that trigger activity on TikTok and YouTube Shorts.
“I am very much of the mindset that music videos have a limited value presently,” says Drew Simmons, who manages Kahan. “I have been moving the vast majority, if not all, of our video budgets over to short-form content efforts.”
“Dial Drunk” is in good company: None of the top four songs on the Billboard Hot 100 this week have a traditional music video. (Morgan Wallen released a performance video for his hit, while Luke Combs and Oliver Anthony have put out live clips for theirs.) While few acts wielded music videos more effectively in the 2010s than Beyoncé, a year after the release of her Renaissance album, she has yet to put out any official videos to accompany it.
Creative director Evan Blum, who has shot popular TikTok clips for Demi Lovato and Flyana Boss, sums up the new landscape succinctly: “The only problem with music videos is that nobody sees them.” Aside from that, he quips, “they’re great.”
For roughly four decades, music videos played a crucial role in minting hits — allowing artists to immerse fans in their visual vocabulary or wow them with dance moves. The format’s influence has been waning since attention shifted from TVs to phone screens. Still, through the 2010s, superstars like Lady Gaga and Drake invested heavily in clips that caromed around the internet, while burgeoning stars like Doja Cat and Dua Lipa could go viral and gain steam with eye-catching visuals of their own.
Even that is starting to seem unusual. Executives believe a lot of the change is due to TikTok, which hooked a generation on bite-sized vertical clips. “If you brought up a music video to plenty of kids, they’d be like, ‘What’s that?’” a major label marketing executive says. “It’s just not where the audience is. The audience is on TikTok.”
In a statement, Paul Hourican, global head of music content and partnerships at TikTok, stressed “that long-form videos will continue to be one of the key forms of musical creative expression.” But, he added “the rise of short-form video on TiKTok represents a new approach to music promotion and discovery, which has significantly lowered the barrier to creativity and expression for artists.”
YouTube, the longtime home of music videos in the digital age, also rolled out its own TikTok imitator, YouTube Shorts. Music executives say this intensified the emphasis on short-form content. (A rep for YouTube declined to comment. In March, YouTube global head of music Lyor Cohen called Shorts just “the entry point” on the platform, “leading fans to discover the depth of an artist’s catalog, including music videos.”)
In this landscape, full-length music videos often fail to resonate. Cassie Petrey is the co-founder of Crowd Surf, a digital marketing company; if her clients release a music video, she frequently chops it up into snackable clips that can be uploaded to short-form platforms. “We’ll see millions of views on the short-form, and the long-form will only get like 50,000,” she says.
Managers and marketers say the cost of music videos can range from as low as $5,000 to as high as $250,000, and leap into seven figures for a handful of superstars. And at a moment when music discovery is fragmented and there are no mass media that ensure a large audience for these videos as MTV used to, artist teams have to spend even more if they hope to corral viewers who are overwhelmed with a glut of audio and visual content. “You have to pay for visibility,” one manager says.
This means that the bang-for-buck ratio on many music videos can be upside down — impact low, cost high — at a time when budgets are already under scrutiny due to a wobbly economy. So instead of spending a chunk of change on a lone three-and-half minute statement, Simmons has found success using that money to shoot a large number of short clips for his artists.
“You’ll get a whole lot more content out of it,” the manager says. “The frequency of that and how you drop it through an album cycle is frankly critical to building an artist, continuing to remain relevant and be in people’s feeds. It allows for a conversation between an artist and their fans that can be ongoing and move fluidly.”
This is also a more flexible strategy at a time when artists and labels have little control over what is going to be a hit. “The more the song gets out there [via short clips], the better it should do,” the major label marketer says. If that’s not what’s happening, better to learn that before sinking $50,000 into a full video.
There are still instances in which investing in a traditional video makes sense. “The value varies significantly based on genre,” says one senior executive. “For Latin music and for hip-hop, the audience for music discovery really lives very strongly on YouTube. So music videos are a really important aspect of that.”
On the other hand, “pop and R&B are where music videos are kind of dying, especially for developing artists,” the executive continues. “They don’t move the needle for discovery.” Superstars remain, of course, the exception to every rule: They have both the money and the fervent supporters to do whatever they want.
While recent videos for singles like Victoria Monet’s “On My Mama” have been well-received thanks to suave choreography, this sort of boost often recedes quickly — unless a song becomes part of a short-form trend. Another way to extend a traditional video’s half-life is by courting controversy: Three of the most widely discussed music videos of this decade are Cardi B and Megan Thee Stallion’s “WAP,” Lil Nas X’s “Montero” and Jason Aldean’s “Try That in a Small Town.”
Blum believes there’s one more key reason to make a music video: “If a music video is going to make an artist feel fulfilled, then there’s a lot of value in that,” he says. “A happy artist is a good artist.”
“But obviously most people aren’t after that [fulfillment] — they want views,” Blum continues. “If your reason for making a music video is, ‘I want to get as many eyes as possible,’ I don’t think that [presuming you will] is a correct assumption anymore.”
Karol G and Tiësto are facing a copyright infringement lawsuit over their song “Don’t Be Shy,” filed by a Cuban-American songwriter who says their track features elements that are “practically identical” to his earlier tune.
In a complaint filed Tuesday in Puerto Rico federal court, lawyers for songwriter Rene Lorente claim that Karol G and Tiësto’s 2021 dance-pop hit infringed his 2000 song “Algo Diferente” by using a melody that “sounds identical.”
“It doesn’t take an expert or musician, to carefully listen to the melody/sounds of each, to recognize that one was copied from the other,” Lorente’s lawyers wrote in their complaint. “In this case, defendants’ ‘Don’t be Shy’ is a blatant violation of plaintiff’s copyrighted ‘Algo Diferente’.”
Karol G, who is currently sitting atop Billboard’s Hot Latin Songs chart with her “Qlona,” teamed up with Tiësto to release “Don’t Be Shy” in August 2021. The song, which hit No. 4 on the Hot Dance/Electronic Songs chart, was the Columbian star’s first released in English.
But in his lawsuit, Lorente claims Karol G and Tiësto’s song “misappropriated his beloved copyrighted work” – a tune released in May 2000 that currently has 3,647 total streams on Spotify. A version of “Algo Diferente” on YouTube, uploaded just nine days ago by CD Baby, has been streamed 6,423 times.
According to Lorente’s lawyers, a comparison of the two songs shows that they are “substantially similar” – the requirement to prove copyright infringement.
“Expert analysis of musical arrangement fragment of the copyrighted and infringing works, show exact rhythm, note arrangement, same intervals, harmony, with the only change being limited perhaps to the pitch, within 8 musical bars, repeated throughout infringing work,” Lorente’s lawyers wrote in his lawsuit. “However, for a lay listener and a jury, this combination of musical notes sounds identical.”
The lawsuit is seeking a whopping $52 million dollars, but attorneys who file lawsuits can claim any damages total they want. Even if Lorente’s lawsuit was successful – and that is not a given – such demands are typically not good indicators for what a judge or jury might ultimately award.
Reps for Karol G and Tiësto did not return requests for comment on Thursday.
Listen to the two songs below and compare for yourself:
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Warner Chappell has signed Kaliii to a worldwide administration deal. The writer and rapper behind “Area Codes,” the rising star hit No. 1 on Billboard’s Emerging artists chart in June and is nominated for Best New Artist at the 2023 MTV Video Music Awards.
Reservoir Media and PopArabia have jointly acquired the catalog of Cairo-based content production and distribution company RE Media, including the Company’s over 6,000 recordings and compositions, and the master and publishing rights for the catalog of Egyptian rap duo, El Sawareekh.
Concord Music Publishing has extended its deal with hitmaking producer and songwriter Tomas Costanza, the multi-faceted worldwide agreement extends his existing relationship with the top indie publisher and includes the acquisition of his catalog as well as representation of his future works.
Warner Chappell has partnered with BTS hitmakers Jenna Andrews (Jennasis Music) and Stephen Kirk (Sixteen Sound) to form a new publishing joint venture. To start the new union, the trio has signed Nashville-based Morgan Johnston and Tyler Jordan as its first signees.
SILO: Music has signed Grammy-nominated songwriter, producer, and vocalist Trey Campbell to a new management contract. Credited on songs by Kim Petras, Giveon, HER, Ariana Grande, John Legend, Ella Mai, and more, the hitmaker was brought to the company by director of a&r management/publishing, Jessica Thomas.
Warner Chappell has signed VALE, a Columbian alternative-pop duo, to a global publishing deal. Nominated for Best New Artist at the 2022 Latin GRAMMY Awards, the duo is comprised of sisters Valeria and Valentina.
Warner Chappell has signed Charles Wesley Godwin to a global publishing deal. Currently on tour as the opener for Zach Bryan’s tour, Godwin is gearing up for the release of his third album (and his first under his new agreement with Big Loud Records) Family Ties on Sept. 22.
Anthem Music Publishing has signed Joey Hyde to a worldwide publishing deal. A writer for talents like Jake Owen, Walker Montgomery, Luke Dick, Sam Grow, Lindsay Ell, and Ryan Hurd, he is a fast-rising talent in the Nashville scene.
Sony Music Publishing has signed Naika to a global publishing agreement in conjunction with Michael Brun, a Haitan DJ and record producer.