Touring
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Anyone who has attended a music festival has experienced the frustration of attempting to send and receive calls and texts amid tens of thousands of other phone-wielding fans. Messages often don’t go through, arrive an hour after being sent or show up en masse when the night is over, creating confusion and leaving meet-ups unmet.
Anyone who has attended many of the leading U.S. music festivals over the past few years has likely noticed improvements, however, with cell service approaching real-time efficiency. This isn’t a fluke, but the result of focused improvements in how service is provided both generally and at music-related mass gatherings specifically.
“Frankly, I consider phone conductivity kind of like running water these days. Venues have to have it,” says Matthew Pasco, who as vp of information for the Las Vegas Raiders oversaw construction of the distributed antenna system (DAS) at Allegiant Stadium, which has hosted major tours from Taylor Swift, Metallica, The Rolling Stones and Garth Brooks since opening in summer 2021.
That’s because while cellphones used to just be a way of connecting with (or trying to connect with) friends at shows, they’re now seen as part of the concert and festival experience, with mobile ticketing, venue apps and digital payment systems demanding fully functional coverage. Connectivity also fosters greater safety, allowing fans in need of assistance to dial out during emergencies. Social media is another important consideration, with coverage at events now expected to keep up with the ballooning data demands of TikTok, Instagram and even fans livestreaming entire shows, as has happened recently on tours by Swift and Bruce Springsteen. According to Verizon, at Governors Ball 2022, its subscribers alone used roughly 14.5 terabytes of data, which equates to one person streaming 3 million songs continually for over 10 years. So, too, do fans arrive with phones, Apple Watches and iPads — and the expectation all of them will work.
Until recently, cell coverage has been wonky at big events as the demands of smartphones collided with networks designed before devices burned through so much data. With upwards of 125,000 people squeezed into a square mile (the size of Coachella’s site), all of whom texting and posting simultaneously, carriers — primarily AT&T, Verizon and T-Mobile in the United States — would often overload. Event organizers, who sought to solve this by providing Wi-Fi, found those networks crashed easily due to high volume.
Enter Irvine, Calif.-based tech company MatSing. Founded in 2005, the company builds antennas that, instead of reflecting signals like a traditional antenna, refracts them, creating multiple independent signals beamed in multiple directions. Instead of implementing 10 individual antennas, an event can then employ one MatSing lens antenna that creates 10 separate coverage sectors and allows multiple carriers to utilize it.
“Festivals are the hardest thing to create coverage capacity for,” says MatSing executive vp Leo Matytsine. “That was our best way of getting a foot in the door.”
The first music carrier to use MatSing’s technology at a festival was AT&T at Coachella in 2014. “People actually got connectivity that year,” says Matytsine. “After that, Verizon and T-Mobile saw what was deployed, and it started to snowball because the technology worked.” Indeed, it’s how networks function — or don’t — in high-demand settings like festivals that typically cause carriers to lose subscribers, making performance at mass gatherings crucial to customer retention.
MatSing sells its 150-plus antenna models directly to carriers, and they are now permanently installed at 32 U.S. stadiums, arenas, raceways and venues including the Hollywood Bowl, with temporary deployments at myriad Super Bowls, presidential inaugurations and festivals including South by Southwest, Austin City Limits, Lollapalooza, Outside Lands, New Orleans Jazz & Heritage Festival and Burning Man. The lattermost employs one antenna — incorporated by law enforcement as a safety measure, but which provides many attendees with service — while Coachella uses a few to cover its entire festival grounds. Prices vary depending on size and range from a couple of thousand for smaller models to tens of thousands of dollars for larger ones.
Carriers have also caught up with demand. While companies previously deployed mobile cell towers (along with MatSing tech) at mass gatherings to supplement coverage, Verizon representative Karen Schulz notes that “the network has evolved significantly over the past several years.” Improvements include fiber network expansion, carrier aggregation (which lets data flow freely across multiple spectrum bands) and U.S. deployments of high-speed 5G networks starting around 2019.
Unsurprisingly, venues themselves are now building and retrofitting to suit coverage requirements. Allegiant paid for the venue’s eight-figure DAS to maintain ownership over this asset, which the three major carriers rent out. (“I don’t want to sign away all the plumbing in my building so every time someone flushes the toilet, someone else gets paid,” says Pasco.) This DAS system also utilizes 28 MatSing antennas that hang from the roof around the ring of the stadium and service the 60,000-capacity bowl. (This option was chosen over deploying mini antennas under every seat, an option Los Angeles’ 3-year-old SoFi Stadium went with for its DAS.) At Allegiant, traditional cellular antennas have been installed in walkways, VIP suites and other areas MatSing antenna signals can’t reach. The stadium also offers Wi-Fi that has a 60% to 70% adoption rate among fans.
Some older stadiums and arenas, which are often “cement monstrosities,” says Pasco, “really struggle with deploying premium DAS systems because they don’t have the pathway to run cabling.” When such retrofits happen, they’re often “a little bit ugly,” he says.
However this coverage is implemented, its evolution is fostering increased connectedness among individuals in massive crowds, between attendees and venues themselves and with audiences well outside the confines of a show. This festival season, attendees might not even have to ask, “Hey, U there?”
07/14/2023
Now that the Farewell Yellow Brick Road Tour has ended, a slew of competitors is racing up the road to $940 million.
07/14/2023
The time has come: Elton John’s Farewell Yellow Brick Road played its final show on Saturday, July 8. Almost five years after launching, the tour grossed $939.1 million and sold 6 million tickets according to figures reported to Billboard Boxscore.
John announced his impending retirement from touring with the Farewell Yellow Brick Road Tour back in January 2018, ultimately kicking off the jaunt in September of that year. He presented it as a three-year goodbye, and other than extending the timeline by two years due to COVID-19’s global shutdown, he stuck to his promise. John maintains that he does not want to tour again, but noted he might play sporadic shows in the future.
After claiming the title of the highest-grossing tour in Boxscore history earlier this year, John extended his lead with 49 arena dates in Europe, following an arena run in the Spring of 2019 and a sweep of stadiums last year. There were four North American stints, also volleying between arenas and stadiums, plus two blocks of shows in Oceania.
After all of those shows, all around the world, John made it to the top of the heap. Watch below as, from September 2018 to July 2023, the Farewell Yellow Brick Road tour surpassed the biggest tours ever on its way to No. 1.
John has been patient, ranking among the biggest acts on various Boxscore charts since 2018. Starting that year, he was No. 22 on the year-end Top Tours chart, then No. 4 in 2019, No. 1 in 2020, and returned in 2022 at No. 2. In between, he was No. 1 on midyear charts for 2019 and 2020, and then No. 2 in 2022 and 2023.
John has also been the king of Billboard’s monthly Top Tours chart. He crowned the inaugural list for February 2019 and returned to the top six more times, each time extending his lead for the most months on top. He was No. 2 another eight times, plus five months between Nos. 3-5.
In all, that’s 20 months in the top five of 27 total appearances. Charts for June and July haven’t yet been published, though John will likely score his 28th and 29th appearances when they do.
John’s world tour divides its 330 shows (one of those, his set at Glastonbury Festival, does not factor into his gross or attendance since it’s a multi-artist festival) into 183 in North America, 101 in Europe and 46 in Oceania. See below for how his grosses in each continent stacked on top of one another, combining to more than $930 million.
North America – specifically mainland U.S. and Canada – was the most fruitful region for John’s farewell tour, amounting to $567.7 million and 3.5 million tickets. That’s 61% of the world tour’s total gross. Europe comes next with $218 million and 1.5 million tickets, followed by Australia and New Zealand, combining for $134 million and 889,000 tickets.
When Ed Sheeran set his record and wrapped The Divide Tour in August 2019, John’s tour had only grossed $217.8 million from its first 108 shows. With less than a third of Sheeran’s gross, the Farewell Yellow Brick Road Tour was too young to be among predictions for all-time challengers. Plus, the tour had stuck to arenas, limiting its potential ceiling. It wasn’t until May 2022 that John stretched to stadiums.
The arena portion of John’s tour ended last spring, when it had already grossed $488.7 million from 219 shows. In the 61 stadium dates that followed, he added $341.5 million. All said, the stadium portion amounts to just 19% of all Farewell shows, but 36% of its earnings.
After breaking Sheeran’s record, the Farewell Yellow Brick Road Tour became the first concert tour to gross $800 million and then $900 million.
Further, John’s final shows further extend his lead as the highest-grossing and best-selling soloist in Boxscore history. Over 1,623 reported shows, he’s grossed $1.98 billion and sold 20.6 million tickets. Farewell tours haven’t always actually been a final farewell, but if this is it, John is ending his historic touring career comfortably on top.
On July 16, Gabe Lee will step into the Grand Ole Opry circle for the first time, just days after releasing his latest album, Drink the River, out July 14.
For the Nashville-raised Lee, the Grand Ole Opry—which in its nearly century-long tenure has served as a bedrock for country music but also hosted blues, rock and Americana artists, and at its former Ryman home, served as a foil for the birth of bluegrass—offers a parallel for Lee’s own distinctive blend of country, rock, bluegrass and Americana.
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“The Opry represents the dream, the community,” Gabe says. “The Opry and its stage and history are not only a tradition, but a beacon for all future musicians. It’s just a great honor to perform there.”
The son of Taiwanese immigrants, Lee grew up immersed in classical and church music, as his mother played piano and his father played guitar. “They sacrificed so much, just working hard and saving and believing in me and my music,” he recalls. Absorbing their work ethic and learning in proximity to the ever-heightening stakes of the music industry also gave Lee a clear-eyed perspective on the truths of a music career.
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“A lot of my friends who grew up with musician parents got the hell outta dodge,” he recalls with a chuckle. “They were like, ‘The last thing we wanna be is in music.’ And it’s a joke among players and music people in music, like, ‘If my kids want to play music, I’d let them but I wouldn’t wish it on ‘em,’ because it is a gamble…folks get their dreams made and their dreams broken every day.”
His previous album, 2022’s The Hometown Kid, embodied Lee’s own relentless tugs of both adventure and familiar comforts. He spent a year attending Nashville’s Belmont University, bartending on the side and performing at writers rounds at Bobby’s Idle Hour Tavern, the Listening Room and Whiskey Jam. He then decamped to Indiana University to study literature and journalism, before returning to Music City to continue pursuing his craft.
But where scores of singer-songwriters spend days cranking out radio-friendly songs and seeking major label country deals, and nights networking at any number of guitar pulls and industry events, Lee draws more from cult favorite touchstones such as John Prine and Jason Isbell. Lee is the sole writer on many of his songs, and like his musical heroes, he excels in excavating from everyday moments the raw materials from which he crafts his vivid musical narratives. Drink the River showcases Lee as a troubadour filling his songs with keen observations gleaned from other people’s stories.
The album’s folk-country, acoustic flavor takes cues from Old Crow Medicine Show’s first record, while songs like “Property Line” tip the hat to Prine’s clear-eyed, light-hearted style. “It’s a bit of how John [Prine] was always a master at infusing humor in his songs. A little bit of humor goes a long way,” Lee says.
“Even Jesus Got the Blues,” which Lee began writing nearly four years ago, revels in an early SteelDrivers, blues-meets-bluegrass feel, and was inspired by a friend who succumbed to addiction. The two-year-old “Lidocaine” stems from an Uber ride, as a driver confided in Lee his story of being diagnosed with dementia at 40 years old. He also revisits “Eveline,” from his 2019 debut project farmland.
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Meanwhile, the lyrics and instrumentation of album closer “Property Line” evoke the feel of the popular series Yellowstone; the song is an ode to Lee’s girlfriend’s father Jason, who owns a large plot of land in Alabama.
“I started hanging out down there and what I quickly realized is I may be from the South, but those guys are country,” he says with a laugh. “I’ve learned a lot from them and I really admire their sensibilities and the way they look at the world.”
Lee and his manager, Alex Torrez, founded the indie label Torrez Music Group, under which Lee has issued three albums (with Drink the River to be his fourth) in approximately as many years, including his breakthrough, 2020 roots-rock project Honky Tonk Hell, and last year’s The Hometown Kid. He’s kept a marathon runner’s pace — steady and relentless — as he balances studio time and writing with ever-more prominent performance slots, having shared stages with artists including Isbell, American Aquarium and Molly Tuttle. To date, Lee’s songs have registered 10.5 million official U.S. on-demand streams, according to Luminate.
He is also slated to perform during the Americana Music Association’s annual AMERICANAFEST in September, and was recently added to Tidal’s “Tidal Rising” new artist program, which also includes Sunny War, Kara Jackson and Kassa Overall.
“We’ve been in a double-down mentality for the past few years,” he says. “You get a little momentum, and you don’t want to lose it for a second. As a small label, we work within our means and try to roll most of our revenue from merch and streaming right back into the label in the next project.”
While many of his Nashville counterparts dream of selling out stadiums and dozens of No. 1 hits, Lee’s immediate goals are more economical. “That’s the basic dream for so many artists and writers, just getting to the point where it’s sustainable. Some of my favorite songwriters are those that play the Texas circuit. They make it work, they aren’t living in mansions, but they’ve got a roof over their heads, they keep their businesses alive and their families fed by playing music. We’re just trying to make records, tour, and not go bankrupt. We’re just out here doing the work and hopefully, the work will speak for itself.”
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Bud Light is launching its inaugural Bud Light Backyard Tour summer concert series, featuring headliners OneRepublic, Midland, Dashboard Confessional and Bush. The four-city tour, for fans 21 and older, launches in Nashville on Aug. 10 with headliner OneRepublic and opening act Lindsay Ell.
Country trio Midland will headline a concert in Oklahoma City, Okla., on Aug. 15; followed by Dashboard Confessional in St. Louis, Mo., on Aug. 17; and Bush on Aug. 29 in Charlottesville, Va. Dee Jay Silver will serve as the DJ for the dates in St. Louis, Oklahoma City and Charlottesville. Tyler Braden is also set as an opener on the concert series.
According to Todd Allen, Bud Light’s vp of marketing, the yet-to-be announced venues will range in capacity from 1,000 to 3,000. Tickets are free, and fans can enter to win tickets at budlightbackyard.com.
“We really want to deliver an intimate vibe, and deliver that backyard experience where you’re hanging out with your friends, your family, listening to your favorite artists. So we want try to bring these artists closer to fans through these shows,” Allen tells Billboard.
Allen also notes Bud Light’s history in the music space, referencing the brand’s previous Bud Light Dive Bar tours with artists including Post Malone in 2019, and Bud Light Sessions over the years with artists such as Brad Paisley, Jason DeRulo, Jack Harlow and Teddy Swims.
The tour news comes as Bud Light’s parent company, Anheuser-Busch InBev, has seen sales decline following backlash against the Bud Light brand after transgender influencer Dylan Mulvaney posted a video to Instagram on April 1 showing a customized, commemorative Bud Light can featuring Mulvaney’s face sent to her by the company. Artists including Kid Rock, John Rich and Ted Nugent then called for a boycott of the brand or pledged to stop stocking it at their bars and backstage. As a result of the boycott, Bud Light fell from its position as the top-selling beer in America in June.
With the upcoming summer shows featuring performances from country music artists including Midland, Ell and Braden, Allen tells Billboard of Bud Light’s relationship with the country music audience, “First and foremost, we care deeply about all of our customers. I’ve been across this country, visiting with consumers, visiting with our wholesalers, visiting with partners. Consistently, the No. 1 thing people tell me about is the love and passion they have for this brand, and that what they want and expect from Bud Light is to get back to what we do best, and that’s being the beer of easy enjoyment, and that means bringing family and friends together over live music.
“That’s why we’re getting back to what we’re doing with the Bud Light Backyard Tour,” Allen adds, “and we’re going to do that with our country music fans, the same thing we’ve been doing for the past 40 years.”
Billboard reached out to teams for Midland and Ell for additional comments regarding the upcoming shows and the controversy that has surrounded the Bud Light brand. In a statement to Billboard, Ell said, “As an artist who always wants to use my voice for good, I have spent the past few years learning as much as I can about marginalized communities and how we, as humans, can work together to lift each other up. When deciding who to work with or what brands to partner with, I tend to lean into partnerships that encourage larger conversations surrounding the power of considering humanity before all else, including gender or race. Because of that, I recognize that we, as a nation, are in a phase of learning and that we’re inevitably not going to get it right every time. But I also know that doesn’t mean we should stop trying to teach ourselves how to love others better. I am looking forward to the Bud Light Backyard Tour in Nashville and hope that together, OneRepublic and I will bring both music and important conversation to fans there.”
Midland said via a press release, “We’re looking forward to showing up and rocking out for our fans at the Bud Light Backyard Tour. We can’t wait to perform for fans in Oklahoma City, reminding everyone that live music is even better when we can kick back in the backyard with an ice cold beer and all of our friends.”
Playboi Carti announced his upcoming fall and winter Antagonist Tour on Wednesday (July 12), which his Opium label signees Ken Carson, Destroy Lonely and Homixide Gang will be joining. The tour marks their first time hitting the road as an Opium collective. The Antagonist Tour also marks Carti’s first headlining tour since 2021’s Narcissist Tour, […]
The Las Vegas residency is the new staple in the careers of pop icons — superstars such as Adele, Katy Perry and Kelly Clarkson are currently lighting up the Strip with their shows. Now, Kylie Minogue is teasing that she might be joining their ranks soon. On the Tuesday (July 11) episode of Watch What […]
The Cure is more than 40 years deep into its career, but that doesn’t mean it’s too late for new peaks. The British band embarked on the Shows of a Lost World Tour and generated its biggest grosses and attendance ever. After playing its final show earlier this month, the tour grossed $37.5 million and sold 547,000 tickets over 35 shows in the U.S. and Canada, according to figures reported to Billboard Boxscore.
While those figures are personal highs among the band’s global touring career (dating back to The Cure’s first Boxscore reports in 1985; the band has been touring since the late ‘70s), apples-to-apples comparisons against its North American treks spotlight the tour’s success even better. The $37.5 million revenue total is more than double the band’s previous North American high of $18 million in 2016. And the 547,000 tickets surpass 1992’s 402,000.
Routing for the Shows of a Lost World Tour mixed arenas and amphitheaters in the U.S., yielding its biggest returns in the expected markets. Three shows at Los Angeles’ Hollywood Bowl grossed $4.9 million and sold 50,800 tickets, while a three-peat at New York’s Madison Square Garden brought in $4.1 million from 44,300 tickets. Atlanta, Montreal and San Francisco follow.
Nightly attendance never dipped below 12,000, and averaged 15,629. That marks a 43% improvement over 2016’s 10,952, which itself was a 48% bump from The Cure’s 2008 tour. The band hadn’t averaged such a high attendance since 1989, when it paced 19,539 tickets in support of Disintegration. (That album was, at the time, the band’s highest charting album on the Billboard 200 [No. 12], containing its highest ranking hit on the Billboard Hot 100: “Love Song” [No. 2].)
This bar graph mirrors the peak-valley-peak trajectory that Billboard reported on Janet Jackson’s comeback spring tour. Both acts have sprawling discographies with close to a half century’s worth of beloved songs. That’s the kind of pitch that, after an extended break, can elevate an artist into their highly profitable legacy era, so-to-speak, soaking one’s deep roster of hits in a bath of nostalgia and extra disposable income.
Janet Jackson and The Cure may not make for the most obvious apples-to-apples comparison. But like Jackson, The Cure established a Boxscore peak around the turn of the ‘90s, before letting its legacy build to a new peak in the 2020s. Like Jackson, The Cure is touring without new material, many years away from its last album. (The band last released a new studio set in 2008.) Their 2023 shows marked the first North American tour for either act since the mid-2010s.
And while the effects of Jackson’s highly publicized mid-’00s controversy don’t quite apply here, the Shows of a Lost World Tour generated its own batch of headlines earlier this year. Frontman Robert Smith spoke out about various “scams” and fees, courtesy Ticketmaster and the larger secondary market, resisting dynamic pricing, platinum ticketing and scaled re-sale. The band went as far as to ensure that every show had a price option of $30 or less. Further, after fans made Smith aware of exorbitant fees, he negotiated with Ticketmaster to issue refunds.
As lines between primary and secondary ticket sellers blur and pricing strategies become more creative, concert revenues for arena acts have surged. And though it may seem like perfect timing to pair those ticketing practices with The Cure’s much-anticipated return to the stage, the band’s defiant public stand against gouging fans worked out in the end.
The Shows of a Lost World Tour averaged a $68.54 price, 37% less than the triple-digit average ticket among the top 50 tours on Billboard’s midyear 2023 recap. Only one artist in that top 50 – The 1975 – averaged less ($63.01), and that was with mostly European shows, where tickets haven’t exploded in the same way as the U.S., where The Cure played.
Still, the tour made enough money to have ranked among the top 20, had its shows been eligible (The midyear charts are based on shows between Nov. 1, 2022 – April 30, 2023. The Cure’s tour began on May 10.). The Cure’s bulked-up, career-high grosses are owed to consistently sold-out crowds, perhaps nudged along by the band’s steadfast dedication to affordable tickets.
Though the Shows of a Lost World Tour has wrapped, The Cure will play a slew of festivals plus a few standalone shows in Latin America between September and December.
Stretching back to 1985, The Cure has grossed a reported $146.1 million and sold 3 million tickets.
Jonathan Shank‘s Terrapin Station Entertainment has announced a majority investment in Los Angeles-based production services company, Black Ink Presents. The agreement connects the Sony Music Masterworks-owned Terrapin with Blank Ink CEO John Kinsner‘s production management and design firm known for its work in concerts, immersive events and “live-to-film” shows in which a full orchestra performs […]
Colleen Ballinger’s upcoming tour dates have been canceled following accusations of grooming and inappropriate parasocial relationships with underage fans.
The tour, which had already been underway before the allegations surfaced, was scheduled to resume on Thursday (July 13) in Boise, Idaho. However, while the tour dates are still listed on Ballinger’s website, when the link is clicked, the website states that the shows are canceled, as initially reported by The Independent.
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Allegations surrounding Ballinger’s behavior with her fans first began in 2020, when YouTuber Adam McIntyre made a video claiming that the comedian had a personal friendship with him while he was just a teenager and she was in her 30s. He added that he would help with her social media and would be frequently put in uncomfortable situations, specifically noting that at one point, Ballinger sent him lingerie as a joke. At the time, Ballinger denied some of his allegations in a video.
The allegations resurfaced last month when another YouTuber, KodeeRants, who defended Ballinger against McIntyre in 2020, alleged that Ballinger privately shared screenshots of messages with McIntyre in a fan group chat. She also showed screenshots in her now-deleted video, in which Ballinger asked the group of fans their “favorite position,” among other inappropriate questions.
In response, Ballinger uploaded an unusual 10-minute video to YouTube, choosing to address the allegations through a ukulele song. “For what it’s worth, I never had any bad intentions but I do feel like s—,” the 36-year-old sang, proclaiming, “I’m not a groomer. I’m just a loser who didn’t understand I shouldn’t respond to fans.”
“Your goal is to ruin the life of the person you despise while you dramatize your lies and monetize their demise,” she sang, playing the ukulele and repeating a “toxic gossip train” chorus. “I’m sure you’re disappointed in my s–tty little song, I know you wanted me to say that I was 100 percent in the wrong.”