sustainability
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Crypto.com Arena in Los Angeles is pilot testing a new waste diversion initiative at the arena’s upcoming two-night run for Depeche Mode on Dec. 15 and 17.
The program, held in conjunction with reusable cup manufacturer r.World, could help divert hundreds of thousands of single-use cups out of local landfills and eventually serve as a staple sustainability initiative at the AEG-owned facility, which is widely recognized as a leader in the live entertainment business’ efforts toward long-term sustainability.
As part of the program, Crypto.com Arena and its janitorial servicer, ABM, will work with r.World to receive and distribute 13,000 beer, cocktail and soft drink cups around the arena. On the nights of the Depeche Mode performances, the cups will be utilized by the arena’s bar, beverage and concessionaires to serve drinks to attendees, who will then dispose of the cups in specially marked bins staged around the arena. At the end of the first show, the cups will be collected by r.World staff and taken to a nearby cleaning facility where they will be washed and returned to the arena for the second night. Both shows are being promoted by Live Nation.
The program, explains Crypto.com Arena president Lee Zeidman, was inspired by Depeche Mode’s long-running commitment to environmental and sustainability initiatives. “Commencing with the electrifying Depeche Mode concerts, our aim is to ignite a wave of positive change and rally our audience and partners to actively participate in shaping a more eco-conscious future,” he tells Billboard.
Last year, a similar pilot program was launched by AEG-owned Goldenvoice with r.World to eliminate plastic cups from its Cali Vibes festival in Long Beach, Calif. Following the pilot, Crypto.com Arena will evaluate the data from the two concerts and, if the program is successful, will look to collaborate with current or future partners to make r.World a full-time option to guests and fans in the future.
“We believe that there’s going to be less labor needed in terms of cleanup and the cleanup crew, and we believe we’re going to have lower waste disposal fees,” Zeidman says. “We also believe that people will embrace this opportunity to keep single plastic waste out of the stream and perhaps buy more beers or Cokes.”
In addition to Los Angeles, r.World boasts industrial “Wash Hub” facilities that also service Denver, Las Vegas, Minneapolis, San Francisco, Seattle and Washington, D.C. To meet market demand for reuse, the company plans to expand the program to eight to 12 more cities in the next 24 months.
“We’re excited to work with Crypto.com Arena — as one of the busiest venues in the world, the positive environmental impact potential of reuse is massive,” said Michael Martin, r.World founder/CEO. “They’ve led the industry and operated in the most environmentally innovative ways since opening in 1999, and so it’s no surprise they’re launching the pilot reuse program in the LA market and ultimately, driving change across the live events industry.”
7/6, Island of Tiree, Scotland — The Tiree Music Festival, a three-day folk music event scheduled for July 7-9, canceled entirely due to what organizers called “extreme weather conditions.”
7/9, Pittsburgh, Penn. — At an Ed Sheeran concert at Acrisure Stadium, the Pittsburgh Bureau of EMS personnel working the concert received 37 calls for service, with 17 transports to the hospital. A press release from the City of Pittsburgh reported that the transports were for “heat-related issues,” along with a few falls, one seizure and two cardiac arrests.
7/9, Amsterdam, Netherlands – The electronic music festival Awakenings canceled its third day, including sets by dozens of producers including TSHA, Amelie Lens and Tale of Us, due to severe weather.
7/15, Hartford, Conn. — Jason Aldean ended a concert at Xfinity Theatre early after experiencing heat stroke while onstage. Temperatures reached nearly 90 degrees that day.
7/19-25, Europe – Pearl Jam canceled shows in Vienna, Prague and Amsterdam after Eddie Vedder suffered throat damage during an outdoor show at Lollapalooza Paris due to heat, along with dust and smoke from wildfires throughout Europe.
7/22, Chicago, Ill. — Pitchfork Music Festival asked attendees to evacuate the festival site in the city’s Union Park, with the event resuming after a severe thunderstorm had passed.
7/25, Phoenix, Ariz. — Disturbed canceled its show at Talking Stick Resort Amphitheatre because the band’s equipment would not turn on in the heat, which reached 117 degrees that day.
Long Beach is the laboratory for a half-dozen sustainability initiatives at this weekend’s annual Cali Vibes music festival at the city’s Marina Green Park.
Headlined by Snoop Dogg, Jack Johnson, Slightly Stoopid, Damian Marley, Ben Harper, Cypress Hill and many more, the popular reggae and West Coast hip-hop festival will be ground zero for new efforts by promoter Goldenvoice to dramatically reduce waste, decrease the event’s carbon footprint and use materials from last year’s festival to create merch and apparel for 2023 fans.
The challenge for Cali Vibes — like all other festivals — is that most festivals are not considered environmentally sustainable due to the amount of attendee travel involved, the energy consumed and the waste generated on-site, says AEG vp of Sustainability Erik Distler.
“It’s important to start with recognizing this work is difficult,” Distler says. “Executing sustainability initiatives for a large temporary event with tens of thousands of people involves engaging a broad stakeholder set” that includes artists, vendors, production companies, city officials and fans.
Distler said Goldevoice realized early on that the best way to maximize the impact of their sustainability efforts was to “embrace the complexity at the onset” of planning the 2023 event and develop a strategy centered around trackable operational improvements and attendee education.
“We’re in the business of bringing people together, evoking emotion, fueling passion and energy — it’s very human,” Distler adds. “We have the opportunity and responsibility to connect with our fans and talk about our sustainability work in a way that’s inspiring and uplifting. It’s about what’s possible if we come together.”
Sustainability has always been one of the undertones of Cali Vibes, “due to the event’s proximity to the ocean and the overall spirit of the festival,” says Nic Adler, vp of Goldenvoice Festivals. “This year, we booked Jack Johnson and his team really got us motivated to look at each corner of the festival and ask ourselves ‘what can we do differently?’”
That includes pushing Goldenvoice and its parent company AEG to offer fans refillable water stations and eliminate the sale of single-use plastic water bottles at the festival. This effort included renegotiating a water sponsorship agreement originally brokered by AEG with Origin, which will now offer canned instead of bottled water at Cali Vibes. Goldenvoice also partnered with vendor r.Cup to replace its single-use beer cups with a reusable plastic cup that is collected on-site, washed at a specialized cleaning facility and reused the following weekend.
Cali Vibes
Elli Lauren
“These cups have a life expectancy of several years,” dramatically reducing the number of single-use cups that end up in the landfill, says Michael Ilves, director of Goldenvoice Festivals, noting that the event’s waste management plan includes bins specifically designed to collect the cups.
“Another change in how we manage waste production is that bins previously labeled as trash or landfill will now be labeled as ‘waste-to-energy,’” Ilves explains. “Long Beach happens to have a waste-to-energy power plant that burns off waste, captures the gases released and powers about 35,000 homes off of that process.”
Helping fund the initiative is a first-ever $5 per ticket sustainability fee to pay for initiatives like the r.Cup program and purchase equipment to promote the use of solar energy and reduce the use of diesel generators. Goldenvoice is also working with a vendor to recycle signage, printed material and leftover merchandise from the 2022 festival to create new consumer items for 2023, including apparel, tote bags and posters.
All sustainability initiatives at the festival are being closely tracked by Santa Monica firm Three Squares Inc. — including recording every staff member’s own carbon footprint — to measure Goldenvoice’s progress and analyze opportunities to expand the company’s sustainability efforts to the 32 festival brands it operates globally, including the annual Coachella and Stagecoach festivals. Insights gleaned from the resulting report can help the company significantly improve its environmental impact, Adler explains.
“Popping up in a parking lot for an event that 20,000 people drive to is not sustainable,” Adler says. “That’s why it’s important for us to create a report that allows us to continue the work that we’re doing and be honest about our own carbon footprint. It gives us an opportunity to get together in a room and say ‘Here is last year’s number, this year let’s try to cut it in half.’”
Courtesy Photo