Record Labels
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There are a lot of recognizable names on Billboard’s Alternative Airplay chart: Green Day, Jack White and Linkin Park are all in the top 10, to name a few. But this week, one of the most successful bands in the chart’s history spends a second week at No. 1: Cage The Elephant, whose latest single “Rainbow” becomes their 12th leader on the chart, tying Linkin Park and the Foo Fighters for the third-most all time.
That’s a significant milestone for both the band and its label, RCA Records. But RCA’s success atop Alternative Airplay goes deeper, and more unconventional, this week: Myles Smith’s breakout single “Stargazing” reaches No. 2 on the chart, giving the label the top two songs there for the week. And Smith’s achievement is all the more remarkable because the song is his first charting hit in the U.S., a relative rarity for an artist making waves at alternative. And that one-two punch success helps RCA’s senior vp of pop/rock promotion Gary Gorman earn the title of Billboard’s Executive of the Week.
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Here, Gorman explains the strategies that helped RCA hit those marks, the differences between veteran acts and new artists at alternative radio and how the promotions job has changed over the course of his extensive career. “The information and technology we have now vs. 15 years ago is staggering and allows us to be more strategic than ever,” Gorman says. “The bones of this job are, however, still the same. I expect that to continue, as long as music programing at radio is still editorialized.”
This week, Cage The Elephant spent its second week at No. 1 on Alternative Airplay with “Rainbow,” tied with Foo Fighters and Linkin Park for third-most all time, with 12 No. 1s. What key decisions did you make to help make that happen?
Cage The Elephant is a Goldilocks band for the alternative format. Their history of No. 1 songs and alternative chart success coming into the Neon Pill album cycle was undeniable. Not to mention, for my money, they are one of the most consistently ferocious live bands in the space. That being said, multiple No. 1s from any campaign are promised to no one, so a lot of the strategy here lies in the long tail of the promotional campaign and how to outline a comprehensive 24-plus-month plan. Our partners at Q Prime are an incredible asset and invaluable in all collective decisions from the timing, touring, artist participation and information sharing. One of the hardest and most discussed decisions wound up being about which single to lead with. Impacting the darker “Neon Pill” first into the lighter “Rainbow” still rings true for me.
With Myles Smith’s “Stargazing” at No. 2, RCA has both of the top two slots on the chart, with two vastly different songs. What strategy goes into making that happen?
So wildly different — it’s such an exciting moment. Cage is an established band at the format, and it had been many years since new Cage music, so the table was set and the anticipation was high. Myles, on the other hand, was a virtual unknown to alternative radio. As a result, the set up was more “door to door” as we sought early champions. A handful of alternative major-market programmers led the way, early, on the backs of a huge streaming story and we were off to the races. We couldn’t have achieved this level of success on this campaign without the early belief from those first alternative stations. Those folks have all my gratitude.
The upper tier of the Alternative Airplay chart is full of artists who have had careers stretching back 10 years or more — Cage, White, The Offspring, Linkin Park, Green Day — but Myles is a much newer artist, with “Stargazing” being his first charting hit in the U.S. How hard is it to break a new artist on alternative radio these days?
As Public Enemy once said, harder than you think. Alternative radio has always played a wide variety of new musical styles, but ultimately, it’s their gold libraries that hold everything together. One can say many of the most successful new songs at alternative have “connective tissue” sonically to a station’s music library. With the nostalgic feels coming out of the pandemic, heritage artists releasing new music have been a hot ticket item for many programmers, making shots on new artists even tougher. That being said, there certainly have been some brand-new artists with terrific runs at alternative in the last year. Myles Smith has been a triple threat with “Stargazing”: a sonic fit, incredible streaming and early power-worthy research.
On the flip side, why is the format so friendly to artists with long careers, when so much of pop radio is driven by new hits and new artists?
How much time do you have? Alternative radio today has remained true to their explosive origins, continuing to support a larger library of songs and artists dating back to the format’s inception. As a result, these stations tend to have a slightly older audience than pop, along with fewer current tracks in rotation at a given time. As mentioned, the wave of historic artists releasing new music has created quite a dilemma. Given the limited space for current music, it would seem many programmers have opted to lean into the artists they know have worked in the past. The irony, of course, is that we have seen some of the biggest researching songs of the year come from either new or unexpected artists at this format, with Myles Smith being a prime example.
How has radio promotion evolved over the course of your career?
The information and technology we have now vs. 15 years ago is staggering and allows us to be more strategic than ever. The bones of this job are, however, still the same. I expect that to continue, as long as music programing at radio is still editorialized. I learned a long time ago that the one constant in this business is change. Having a crackerjack team here at RCA across all formats, including the promo leadership from Keith Rothschild and Sam Selolwane, allows us to face new challenges and adopt new strategies while remaining focused and unrelenting in the amplification of our artists across the radio platform.
Warner Music Group is going through a transformational year by cutting costs, reducing its headcount and restructuring some label groups to save an estimated $260 million on an annualized basis, the company disclosed Thursday (Sept. 19).
According to a Warner Music Group SEC filing that details the reduction in headcount and financial impact of the company’s ongoing restructuring plan, the total head count reduction increased from 600 after February’s announcement to 750 people with Thursday’s update. The filing did not specify that all 150 additional job losses could be attributed to the Atlantic Music Group layoffs announced Thursday. Billboard’sinitial report on the layoffs stated that between 150 and 175 people would be affected.
WMG also updated the pre-tax cost savings, on an annualized basis, from “about $200 million” to “about $260 million,” meaning the company expects to save an additional $60 million annually. The restructuring plan’s severance costs increased $70 million to $210 million. The “significant majority” of severance payments and other termination costs from this year’s restructuring are expected to be paid by the end of fiscal 2026, according to the filing. WMG will pay approximately $30 million in the current fiscal year (ending Sept. 30) and about $85 million in fiscal 2025.
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“WMG is transforming swiftly this year, in a fast-paced, fiercely competitive industry,” CEO Robert Kyncl wrote Thursday in an internal memo to staff. “As always, delivering outstanding results for artists and songwriters is our highest priority in all our choices.”
WMG began its restructuring plan in February by announcing it would sell its owned and operated media properties and eliminate some corporate and support roles. As Billboard reported at the time, WMG reduced its headcount by 10% of the company’s workforce, or 600 people. Not all of that reduction in staff was the result of layoffs, however. Uproxx, HipHopDX and Dime Magazine were sold to a duo of media veterans: Uproxx founder and CEO Jarret Myer and Complex founder and CEO Rich Antoniello, in consortium with musician will.i.am.
This latest round of layoffs came two weeks before 10K Projects founder and CEO Elliot Grainge assumes the position of Atlantic Music Group CEO on Oct. 1 (the first day of WMG’s new fiscal year). Atlantic chairman/CEO Julie Greenwald announced her departure just five days after WMG announced Grainge would take the helm. Separately, Max Lousada, the London-based CEO of recorded music for WMG, stepped down and his role was eliminated. Kevin Liles, current chairman and CEO of 300 Elektra Entertainment, is also exiting the company without replacement.
Atlantic’s ranks were further thinned on Thursday with the departures of high-level executives at both Atlantic Records and Elektra Records, including Atlantic executive vp/GM Paul Sinclair and co-president of Black music Michael Kyser, as well as head of marketing Grace James, head of press and media Sheila Richman and head of touring Harlan Frey. At Elektra, head of business and legal affairs Margo Scott, head of marketing Katie Robinson, head of sales and streaming Adam Abramson, head of promotion and streaming Aimee Vaughan-Fruehe and co-head of Roadrunner Records Chris Brown were all also let go.
Alt-pop singer Alemeda has signed with Top Dawg Entertainment (TDE) and Warner Records, Billboard can exclusively announce Friday (Sept. 20). She becomes the third female act to be signed to TDE, following SZA and Doechii.
“TDE placed trust and time in me to find my sound and develop as an artist at my own pace. I think to be signed to them means to be more than just an artist but to be a pivotal part of Black art and culture,” Alemeda said in a statement. “I’m honored to be the third woman ever signed to this historic roster of talented culture pavers. Warner also has a great understanding of who I am as an artist, and their historic success in the rock and pop genres makes me confident in our future together. I feel they were the right team to support my growth as an artist and I am excited for what is to come working with them alongside TDE.”
The news coincides with the release of the Ethiopian-Sudanese artist’s debut EP, FK IT. The 8-track project includes previously released singles like her viral 2021 debut “Gonna Bleach My Eyebrows,” “Guy’s Girl” and “I hate your face.” She also performed her latest single “I already dug your grave” on popular German performance series platform COLORSxSTUDIOS earlier this month. “This EP is the truest expression of who I am right now,” she adds. “It’s about letting go of what doesn’t serve me and embracing the chaos and beauty of being real, unapologetically.”
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“One late night in December 2019, a few months before the pandemic, I was stuck in a rabbit hole scrolling Instagram when I happened to stumble across Alemeda. She was going by Rahema Alameda at the time and was doing a cool little bop with the brightest smile to a song of hers that she hadn’t released. I immediately felt she was gonna be great,” said TDE co-president Anthony “Moosa” Tiffith in a statement. “After reaching out to her, I learned that she hadn’t put out any music yet or even recorded in a studio before, so I flew her out to Los Angeles to give her that opportunity. When she told me about her strict upbringing and how she moved from Ethiopia to Arizona, I knew she had a story to tell.”
Tiffith continues: “She’s been here for the last four years, staying focused as a student of music and developing her sound. For most managers that must sound like a long time, but artist development is the most important thing to me. It’s a blessing to work with an artist like Alemeda who shares that vision and is willing to do the work. I’m happy and beyond excited to announce her to Top Dawg Entertainment, and equally enthusiastic for our partnership with Warner!”
Warner is also excited to work alongside TDE for Alemeda.”She’s an electrifying artist with a unique voice and vision, and FK IT is just the beginning of what will be an extraordinary journey. Her ability to channel her personal experiences into raw, boundary-pushing music makes her a perfect fit for our roster,” said Warner Records co-chairman/CEO Aaron Bay-Schuck in a statement.
He adds, “[Warner Records co-chairman/COO] Tom Corson, [Warner Records executive vp/head of A&R] Karen Kwak and our entire team is thrilled to be joining forces with Top Dawg Entertainment to bring Alemeda’s innovative artistry to an even wider audience. Collaborating with TDE’s exceptional team only amplifies our excitement for this groundbreaking partnership.”
Atlantic Records announced more staff layoffs on Thursday (Sept. 19) as the process of remaking the company continues.
“I want to acknowledge the hard work, passion, and creativity of everyone across Atlantic, 300, and Elektra,” CEO Robert Kyncl said in a staff memo obtained by Billboard. “In particular, I want to thank the people who will be leaving us. You’ve made an indelible mark on this company and the careers of the extraordinary artists you’ve championed. Words never cut it in these situations but we’re forever grateful for all your contributions and achievements over the years.”
These cuts follow the announcement in August of a significant executive restructuring: 10K Projects founder Elliot Grainge will take over as CEO of Atlantic Music Group, starting October 1. As part of his promotion, 10K will move under the Atlantic Music Group umbrella — joining Atlantic Records, Elektra and 300 — while veteran executive and longtime Atlantic leader Julie Greenwald will be heading for the exit. Kyncl’s memo promised that the company will “be unveiling a new dynamic structure for the label group” next week.
The memo did not say how many Atlantic employees were being let go. Sources expect the layoffs to be significant and to affect multiple departments.
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Kyncl has been busy retooling WMG since he took over at the start of 2023. That metamorphosis has come hand in hand with layoffs; Atlantic’s latest cuts are the fourth round in the extended Warner Music Group family in roughly 18 months.
The company laid off 4% of staff, or about 270 people, including several at Atlantic, in March 2023. “To take advantage of the opportunities ahead of us, we need to make some hard choices in order to evolve,” Kyncl wrote in a memo to staff at the time. In February of this year, WMG laid out plans to cut another 10% of staff, primarily from the company’s media properties — like Uproxx and HipHopDX, which it acquired in August 2018 — as well some in corporate and support roles.
The same month, Atlantic initiated an additional round of layoffs, albeit much smaller in scope, cutting roughly two dozen employees in the radio and video departments. “As hard as it is to say goodbye to our friends and valued colleagues, it is critical that we keep retooling the company and add new resources and skill sets to our business units,” Greenwald wrote in an email at the time.
Greenwald is now on her way out. So is WMG CEO of Recorded Music Max Lousada; his role is not being replaced. Similarly, 300 Entertainment co-founder and current chairman/CEO of 300 Elektra Entertainment Kevin Liles is also exiting the company without replacement. Other executives are also expected to depart as part of this restructuring, sources say.
This is just part of the change sweeping the company as Kyncl seeks a “flatter structure.” Warner Records will now also oversee Warner Music Nashville moving forward, and the heads of global catalog, marketing, ADA (distribution) and WMX (the fan and merch division) will all report directly to Kyncl.
All three major label groups have gone through changes this year. In February, the Universal Music Group reorganized its label divisions into a loose East Coast-West Coast structure, aligning Republic, Island, Def Jam and Mercury under Republic Recording Company chairman/CEO Monte Lipman and Interscope, Geffen and Capitol under Interscope Capitol Labels Group chairman/CEO John Janick, moves that came with some significant layoffs. Sony Music also underwent layoffs this year, though not to the same extent as the other two companies, sources have said.
Read Kyncl’s full memo below:
Hi everyone,
Since we announced Julie would be stepping down, we’ve been thoughtfully working on how to evolve Atlantic Music Group for the future. Next week, we will be unveiling a new dynamic structure for the label group. Elliot begins as CEO of AMG on October 1.
As part of this reorganization, we will unfortunately be saying goodbye to talented people. I know you have been waiting to hear the plan, and rather than carry out changes piecemeal, we decided to make these difficult choices in one go.
Today will be a tough day, and by 9pm ET you will have heard if your job is affected. Your leaders and the People team will provide you with all the important details. We are committed to helping those impacted through this with the utmost respect, and supporting them with a runway during the transition.
I want to acknowledge the hard work, passion, and creativity of everyone across Atlantic, 300, and Elektra. In particular, I want to thank the people who will be leaving us. You’ve made an indelible mark on this company and the careers of the extraordinary artists you’ve championed. Words never cut it in these situations but we’re forever grateful for all your contributions and achievements over the years. We wish you the very best and know that you will continue to do great things in your next chapters.
WMG is transforming swiftly this year, in a fast-paced, fiercely competitive industry. As always, delivering outstanding results for artists and songwriters is our highest priority in all our choices.
As I mentioned, you will hear more about our plan for AMG next week, with Elliot making an announcement about the leadership team. In the meantime, we have so much incredible music in the market, and some outstanding projects on the way. Your continued support of teammates is amazing, and your run-through-walls focus on the music is extraordinary.
Thank you and take care,
Robert
Randy Goodman, who has been chairman and CEO of Sony Music Nashville since 2015, will retire at the end of 2024.
“Thank you to Randy for leading our Nashville company through the last nine years and providing some of the biggest new superstars in the genre of country music,” Sony Music Group Chairman Rob Stringer said in a statement announcing the news. “These artists are part of his legacy, and he should be proud of that. We look forward to building on the strong base he and his team have set up for the future.”
“Thank you to Rob for his leadership and support throughout my entire time at the company,” said Goodman, who has also overseen Sony Music’s Christian music enterprise, Provident Entertainment, during that period. “The Sony Music Nashville and Provident Entertainment teams are some of the finest executives I’ve had the privilege of working with over my many years in this business.
“There are too many people to thank specifically who helped and supported me along the way: my family foremost for their support and grace in letting me stay with it all these years,” he continued. “Looking back over my career’s arc, I am humbled and honored to have had the privilege to work with the artist legends I have; and as importantly, the teams I’ve been privileged to work with and lead. As excited as I am for what’s next no doubt it is bittersweet. It’s all been a gift.”
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At Sony Music, Goodman and his team have shepherd the careers of stars Luke Combs, Kane Brown, Maren Morris, Megan Moroney and Nate Smith, as well as key breaking artists including Mitchell Tenpenny, Kameron Marlowe, Corey Kent and Morgan Wade among others.
Goodman, a perennial on Billboard’s Country Power Players list, spent more than 35 years as a pillar in the Nashville music community.
Goodman’s extensive career includes 16 years at RCA Records, where he spent five years as senior vp, global marketing for RCA in New York prior to returning to Nashville. He also served as executive vp and GM of the RCA Label Group in Nashville, which would later become known as Sony Music Nashville. While at RCA, he worked with such artists as Waylon Jennings, Charley Pride, Alabama, Kenny Chesney, Dave Matthews Band, Wu-Tang Clan, Dolly Parton, Clint Black, Keith Whitley and The Judds.
In 1997, Goodman opened Lyric Street Records for the Walt Disney Co., where he stayed until 2010, working with Rascal Flatts, Aaron Tippin and American Idol finalist Josh Gracin.
Goodman is a former president and chairman of the CMA Board and a current member. He also co-chaired the Music City Music Council with former Nashville Mayor Karl Dean and is a board member of the Country Music Hall of Fame and Museum. In 2019, he was named the Presidential Award recipient for outstanding executive achievement by Music Biz.
No word yet on a succession plan.
Kaz Kobayashi is stepping down as president and CEO of Warner Music Japan after a decade in the role, the company announced on Wednesday (Sept. 18). His successor will be announced soon, and he is currently working with Dr. Kenji Kitatani, the newly appointed chairman of Warner Music Japan, on a transition plan. Kobayashi, who […]
Townsend Music, a U.K.-based distributor and direct-to-consumer retailer, has been acquired by Artone, a Dutch business with a portfolio of companies that caters to the physical music marketplace. Terms of the deal were not disclosed.
Townsend Music founder Steve Bamber called the acquisition “a clear opportunity to push its European expansion strategy forward quickly, with Artone’s well established sales, distribution and manufacturing facilities already in place.”
Artone can quickly scale up and meets its goal of becoming a global D2C company, according to sales director Bruce McKenzie. “Artone’s suite of services from vinyl manufacturing, EU physical distribution, and label services gives us perfect synergy to offer both our D2C clients and super-fan customers a super charged service,” he said in a statement.
Artone was formed in 2022 from the merger of Bertus Distribution and Record Industry, a vinyl pressing plant based in Haarlem, Netherlands. The portfolio of companies also includes Sound Factory, which provides artists and labels with solutions to sell exclusive content directly to consumers; two labels that release music in physical formats, Music on Vinyl and Music on CD; and V2 Benelux, which provides label services in the Netherlands, Belgium, France and Germany.
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“The acquisition is another welcome step for Artone’s continued expansion of its service portfolio and gives us presence in the UK market,” CEO Jan Willem Kaasschieter said in a statement. “This acquisition strengthens our position as a global leader in physical music distribution. We’re excited about the opportunities this will bring and look forward to driving the future of physical music together, developing further global reach and innovative solutions for the benefit of the music industry.”
Physical music sales continue to show strong growth as streaming takes a larger portion of the global market. In the United Kingdom, vinyl sales grew 13.5% and CD sales improved 3.2% in the first half of 2024, according to the Entertainment Retailers’ Association.
With vinyl sales continuing to rise and streaming growth slowing, the music industry is putting increased focused on reaching “superfans” willing to pay more for premium experiences and tangible products. The unmet opportunity to monetize superfans was a key talking point in Universal Music Group’s Capital Markets Day presentation on Tuesday (Sept. 17). “We’re creating and monetizing new ways to meet the superfans pent up demand for products, experiences and access that brings them closer to the music and to the artists that they love,” said CEO Lucian Grainge.
Warner Music Group CEO Robert Kyncl has also made superfans a priority during his tenure. “One of the most important things is to figure out a direct relationship with the most valuable fans,” Kyncl said at the Morgan Stanley Technology, Media and Telecom Conference on March 6. “Because it’s not only important to monetization and new revenue stream, but it’s also important to launching new music, which is the core of what we do.”
Effectively reaching superfans could be a lucrative endeavor for record labels. In its latest “Music in the Air” report, Goldman Sachs analysts put the global superfan addressable market at $4.5 billion—nearly 16% of the $28.6 billion recorded music market in 2023, according to the IFPI. Much of that revenue could come from music subscription services’ high-priced, high-value offerings that go beyond the current premium subscription tier.
Physical goods are a proven way to connect with superfans. Market research firm MusicWatch found that 20% of U.S. music fans are superfans for their favorite artists who go to concerts, buy merchandise and albums and would be wiling to spend more for VIP experiences from the artist. At the same time, more superfan sales are coming from the types of direct-to-consumer stores offered by Townsend. In the first half of 2023, U.S. direct-to-consumer sales tracked by Luminate increased 20% year-over-year.
Warner Music Latina has inked an exclusive partnership with Street Mob Records, the indie label founded by Fuerza Regida’s frontman Jesús Ortiz Paz (a.k.a. JOP).
Through the alliance, Street Mob Records’ artists Armenta, Clave Especial and Calle 24 will join the Warner Music Latina roster to “elevate these trailblazing acts to global stardom, while accelerating the evolution of Mexican and Latin music, ensuring its lasting impact,” according to a press release.
“Partnering with Warner Music is a powerful validation of what we’ve been building at Street Mob Records,” Ortiz Paz said in a statement. “It’s a testament to our artists, our team, and the culture we represent. We’re not just signing a deal; we’re creating a legacy that will inspire future generations of artists and entrepreneurs.”
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The Mexican-American hitmaker launched the West Coast-based Street Mob Records in 2018, which has served as an incubator of new regional Mexican music talent, and the three acts that are part of the deal represent some of Street Mob’s most promising talent.
Calle 24, led by Diego Millán from Chihuahua, Mexico is known for songs like “Qué Onda” in collaboration with Fuerza Regida and Chino Pacas, as well as “Apaga El Cel” and “Juré Venganza.” Hailing from Salinas, Calif., Clave Especial stands out for the group’s unique blend of traditional and modern sounds in songs like “Rápido Soy” and “No Son Doritos.” Meanwhile, Armenta from Sinaloa, Mexico, is a renowned producer and songwriter who has contributed to hits by Fuerza Regida like “Bebe Dame,” “Ch y la Pizza” and “Harley Quinn.”
“This collaboration with Street Mob Records is a monumental step forward in our mission to strengthen our Música Mexicana Division,” added Roberto Andrade Dirak, managing director of Warner Music Latina. “Street Mob Records has proven to be a key player in this vibrant industry, and we are excited to amplify the voices of their incredible artists on a global scale.”
“We are proud to welcome them to the Warner Music family and are committed to providing the support and resources they need to reach new heights,” said Tomás Rodríguez, president of Warner Music México & Mexican music.
Street Mob Records was represented in the deal by Walter Mosley of Mosley & Associates.
Jesús Ortiz Paz is set speak at the 35th anniversary Billboard Latin Music Week, which will feature exclusive panels, conversations and performances by Latin music’s biggest stars. Tickets are available now at BillboardLatinMusicWeek.com.
Afrobeats producer Thisizlondon has signed with Love Renaissance (LVRN), Billboard can exclusively announce on Tuesday (Sept. 17). Thisizlondon, formerly known as LONDON (real name Michael Hunter), has produced some of the biggest Afrobeats records in recent history, from Ayra Starr‘s “Bloody Samaritan” to Rema‘s Billboard Hot 100 No. 3 smash “Calm Down.” He’s also contributed […]
Kevin Liles will step down from his role as chairman and CEO of 300 Entertainment at the end of September, the respected executive announced on Tuesday (Sept. 17).
In an internal note to staff obtained by Billboard, Liles said he would be departing as CEO of the Warner Music-owned label at the end of the month but staying on as a consultant through the year. WMG CEO Robert Kyncl called Liles an “extraordinary brand-builder, artist advocate, and champion of creative expression,” adding that the role would not be filled once Liles steps down.
Liles, Lyor Cohen, Todd Moscowitz and Roger Gold launched 300 in 2015 and quickly gained recognition and influence for signing and developing future hip-hop superstars including Megan Thee Stallion, Gunna, Migos, Fetty Wap and Young Thug, among others. In 2021, the label was acquired by Warner Music Group, which later incorporated it into the Atlantic Music Group by forming the 300 Elektra Entertainment Group in 2022.
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The changes at 300 follow the departures of WMG’s CEO of recorded music Max Lousada and longtime Atlantic leader Julie Greenwald and the announcement that 10K Projects founder Elliot Grainge will be taking over as CEO of the new-look AMG at the end of this month. Sources have told Billboard that other executive departures may also be in the works during this leadership transition as well.
“The cultural impact we created in 10 years when starting from scratch is simply unmatched in the modern era,” said Liles. “We transformed our value proposition – ‘mindset of independent, muscle of a major’ – into a model for the rest of the industry to chase in this new era of music. But if there’s one consistent in music and culture, it’s that change is inevitable.”
Read Liles’ full memo to staff:
A Celebration of Who We Are Team, From the start, 300 was centered around the idea that when you intensely focus on servicing artists and the culture, good things happen. When we combined that intention with our fearlessness, creativity, and passion, it unlocked greatness and delivered impact. Next month, 300 will be celebrating its tenth anniversary of greatness and impact. I wanted to take a moment to express my gratitude to our team and share some news.
A Decade of InfluenceThroughout the past decade, we stayed true to our original vision and values. As we created the first ever label ecosystem in the industry, we celebrated Trap Queens, we Dripped Too Hard as a Lifestyle, and it was always a Hot Girl Summer, even on our Skis. We have leaders like the Bad and Boujee Rayna Bass who can switch between Pushin P and being Savage with No Promises other than excellence. Then there’s the Awwsome Selim Bouab who is Hot regardless of whether in Japan, The London, or From The D To The A. Our whole team is One of Wun. Our Bread & Butter was saying less and doing more – when others talked, we didn’t stop to ask Fukumean, we just said Good Morning Gorgeous and proved Boy’s A Liar. Whether Lydia, Kehlani, or 679 of Your Friends, we made fans evangelists. We Mixed Personalities, put in work like it’s First Day Out, and ran up Digits that made everyone Pick Up The Phone.
Then when we became part of the WMG family and joined forces with Gregg Nadel and other brilliant minds and artists across Elektra Music Group, we continued to deliver Religiously and Right On Time. As 3EE, we had The Craving to always make it Bigger Than The Song, whether it felt like we were on Holiday or between a Rock And A Hard Place.
The cultural impact we created in 10 years when starting from scratch is simply unmatched in the modern era. We transformed our value proposition – “mindset of independent, muscle of a major” – into a model for the rest of the industry to chase in this new era of music. But if there’s one consistent in music and culture, it’s that change is inevitable.
As committed servants of the culture, we know growing and empowering the next generation of leaders is a responsibility, and when the time is right, we pass the torch. As I mentioned above, at 300 we have two of the most talented, home-grown young leaders in the entire music industry, Rayna Bass and Selim Bouab. On this tenth anniversary of 300, it’s their turn to lead our 300 team into the next decade of excellence. At the end of this month, I’ll be stepping aside and departing WMG, although to ensure a successful transition, I’ll continue to consult with the team through the end of the year.
300 has never been about one person or one artist. It’s a movement united in belief in our culture and community. Personally, I’m looking forward to my next chapter where I will continue to Listen, Learn, Lead, and Love. Specifically, I will be continuing the fight to end the criminalization of hip-hop lyrics exemplified by the unjust prosecution of Jeffery Williams. And in the short-term, I’ll be dedicating all my other time to making history by electing Kamala Harris as the first African-American female President, as well as holding the Senate and winning back the House to make Hakeem Jeffries the first African-American Speaker. This chapter may be closing, but always remember: #jobnotdone.
I have full faith in the leadership of Rayna, Selim, and Gregg, and I want to extend a sincere thank you to Len and the senior leaders at WMG who have empowered our success, particularly Robert, Max, and Julie.
Thank You and God Bless, Kevin