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NBA 2K

HipHopWired Featured Video

Source: Visual Concepts / NBA 2K24
Visual Concepts and 2K Sports set up NBA 2K24 with the perfect alley-oop pass with NBA 2K23, but sadly, they couldn’t throw it down for the spectacular finish.

Like the Madden NFL video game franchise, Visual Concepts’s NBA 2K video games are in a very unique position, being the only officially licensed basketball video game on the market.

The last time the NBA 2K franchise had to worry about some competition was in 2018, when EA dropped NBA Live 2018, the last time we would see an NBA Live video game on consoles.
The NBA 2K franchise has been a model of consistency and as dominant as the Jordan-led Chicago Bulls, Kobe and Shaq Lakers, and the Golden State Warriors, but as of recently, fans have grown weary of the games.
The biggest complaints as of late are that the games don’t bring any significant improvements and are nothing but rehashes of the games from the previous year with a fresh coat of paint.
It’s the same complaints Madden NFL fans have expressed about those games.
While Madden has taken a knee with its latest games on next-gen consoles, the NBA 2K franchise gave us hope with their first three entries on the PS5 and Xbox Series X. We hoped that would continue with NBA 2K24, and on paper, it seemed we were getting an improvement from 2K23, but sadly that is not the case.
This is a letdown, especially for a game that features the late Kobe Bryant on the cover.
The Mamba Moments Mode Is Fun But Feels Empty At The Same Time
Source: 2K Sports / Visual Concepts / NBA 2K24
There are still many other memorable moments you get to relive in the game, BUT it’s glaring that you can’t relive Kobe’s 81-point performance against the Toronto Raptors.

NBA 2K24 is here (our review is in progress), but to celebrate the arrival of the annual basketball video game, 2K put on a massive celebration in New York City. On Wednesday, September 6, celebs, your favorite Hip-Hop stars, the press, NBA 2K fans, and athletes converged in NYC at the ArtsDistrict Brooklyn to celebrate the launch of NBA 2K24.Those in attendance could experience several activations, including a barbershop, sneaker cleaning station, Brotherhood Deli with NBPA, Def Jam Freestyle Booth, and gaming stations to NBA 2K24 for a spin.Among those in attendance include Ronnie 2K, of course, Hip-Hop stars Swae Lee, Fabolous, A Boogie Wit da Hoodie, Fivio Foreign, Maino, Jadakiss, Jim Jones, and Coi Leray, NBA stars Donovan Mitchell, Cade Cunningham, Tim Hardaway Jr. and, NBA 2K24 cover athlete and NY Liberty all-star guard Sabrina Ionescu and more.As with all NBA 2K launch parties, there has to be a performance to cap off a great night, and it was pretty fitting to have Lil Uzi Vert hit the stage to perform his mega-hit, “Just Wanna Rock,” to usher in NBA 2K24.The celebration didn’t stop there. On Thursday, Ronnie 2K, Swae Lee, A Boogie wit da Hoodie, Cade Cunningham, and professional tennis superstar Frances Tiafoe hit the streets of Times Square NYC to play the first-ever 2K24 game on the big screen to celebrate the franchise’s 25th anniversary.NBA 2K24 is now available on every damn platform you can think of. Keep it locked on Hip-Hop Wired Gaming for our review of the game, and hit the gallery below for more photos from the launch party.

1. NBA 2K24 Launch Event

Source:Getty
BROOKLYN, NEW YORK – SEPTEMBER 06: (L-R) Fabolous, Maino and Jadakiss attend a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event,maino – rapper,jadakiss

2. NBA 2K24 Launch Event

Source:Getty
BROOKLYN, NEW YORK – SEPTEMBER 06: Cade Cunningham attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) vertical,photography,arts culture and entertainment,attending,usa,new york city,brooklyn – new york,sport,basketball – sport,event,cade cunningham

3. NBA 2K24 Launch Event

Source:Getty
BROOKLYN, NEW YORK – SEPTEMBER 06: Fivio Foreign attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event

4. NBA 2K24 Launch Event

Source:Getty
BROOKLYN, NEW YORK – SEPTEMBER 06: Jim Jones attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) vertical,photography,people,one person,arts culture and entertainment,attending,usa,new york city,looking at camera,brooklyn – new york,sport,sunglasses,basketball – sport,event,three quarter length,james jones – basketball player

5. NBA 2K24 Launch Event

Source:Getty
BROOKLYN, NEW YORK – SEPTEMBER 06: Coi Leray attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event,coi leray

6. NBA 2K24 Launch Event

Source:Getty
BROOKLYN, NEW YORK – SEPTEMBER 06: Connie Diiamond attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) vertical,photography,arts culture and entertainment,attending,usa,new york city,brooklyn – new york,sport,basketball – sport,event

7. NBA 2K24 Launch Event

Source:Getty
BROOKLYN, NEW YORK – SEPTEMBER 06: Key Glock attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event

8. NBA 2K24 Launch Event

Source:Getty
BROOKLYN, NEW YORK – SEPTEMBER 06: Taylor Rooks attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) vertical,photography,arts culture and entertainment,attending,usa,new york city,brooklyn – new york,sport,basketball – sport,event

9. NBA 2K24 Launch Event

Source:Getty
BROOKLYN, NEW YORK – SEPTEMBER 06: Lil B attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) vertical,photography,arts culture and entertainment,attending,usa,new york city,brooklyn – new york,sport,basketball – sport,event,lil b

10. NBA 2K24 Launch Event

Source:Getty
BROOKLYN, NEW YORK – SEPTEMBER 06: A Boogie Wit da Hoodie attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event,a boogie wit da hoodie

11. NBA 2K24 Launch Event

Source:Getty
BROOKLYN, NEW YORK – SEPTEMBER 06: Don C attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event

12. NBA 2K24 Launch Event

Source:Getty
BROOKLYN, NEW YORK – SEPTEMBER 06: Sabrina Ionescu attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event,sabrina ionescu

13. NBA 2K24 Launch Event

Source:Getty
BROOKLYN, NEW YORK – SEPTEMBER 06: Armani White attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event,armani white

14. NBA 2K24 Launch Event

Source:Getty
BROOKLYN, NEW YORK – SEPTEMBER 06: Zaytoven attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event,zaytoven

15. NBA 2K24 Launch Event

Source:Getty
BROOKLYN, NEW YORK – SEPTEMBER 06: Dave East attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event,dave east

16. NBA 2K24 Launch Event

Source:Getty
BROOKLYN, NEW YORK – SEPTEMBER 06: Jeff Hamilton attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event

17. NBA 2K24 Launch Event

Source:Getty
BROOKLYN, NEW YORK – SEPTEMBER 06: Tim Hardaway attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event,tim hardaway

18. NBA 2K24 Launch Event

Source:Getty
BROOKLYN, NEW YORK – SEPTEMBER 06: (L-R) Nav and Ronnie Singh attend a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event

19. NBA 2K24 Launch Event

Source:Getty
BROOKLYN, NEW YORK – SEPTEMBER 06: Lil Uzi Vert performs onstage during a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,horizontal,usa,new york city,performance,brooklyn – new york,sport,basketball – sport,event,stage – performance space,lil uzi vert

20. NBA 2K24 Launch Event

Source:Getty
BROOKLYN, NEW YORK – SEPTEMBER 06: Lil Uzi Vert performs onstage during a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,horizontal,usa,new york city,performance,brooklyn – new york,sport,basketball – sport,event,stage – performance space,lil uzi vert

21. NBA 2K24 Launch Event

Source:Getty
BROOKLYN, NEW YORK – SEPTEMBER 06: Dave East attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event,dave east

HipHopWired Featured Video

Source: Visual Concepts / NBA 2K
The NFL is the most popular professional sports league in the United States, but according to a new poll, it can’t claim the crown in the video game space.

Spotted on Variety, Madden NFL has been sacked. It is no longer the pinnacle in sports video games, Visual Concepts NBA 2K is king in the U.S., according to new research conducted by OHgamblers.

Analyzing Google searches and search terms related to the basketball video game, sports gaming experts determined that NBA 2K was the most searched game in 31 states over the past 12 months. Massachusetts, New York, and California top the list for the most NBA 2K-related searches.
This shouldn’t come as no surprise, being how popular NBA 2K has become since arriving in 1999. It quickly became the dominant basketball video game franchise thanks to its stellar presentation, superb gameplay, and realistic graphics, helping it dunk on its direct rival, the NBA Live franchise.
That game hasn’t been seen since the legendary NBA Elite 11 Andrum Bynum glitch.
[embedded content]
It’s Not Easy Being At The Top
It hasn’t been an easy transition dunk for NBA 2K, either. Literally being the only basketball video game on the market and there is no direct competitor to keep the game’s developers on the toes, the product got stale with its passionate community ripping the game that became a cash grab due to microtransactions.
But, as of late, with the arrival of the PS5, and Xbox Series X, developers were able to bring new energy to the game thanks to better technology, making the experience look and feel even better than previous iterations.
We loved NBA 2K23, and in our review, we called the game a marginal improvement from NBA 2K22, which wins by celebrating the NBA’s past, specifically the Jordan years.
Madden NFL has also fallen victim to the curse of offering the “same game” every year, just in shiny new packing with a different cover athlete.
So maybe that contributed to the game losing its popularity. Hell, actual NFL players were on Twitter ripping Madden NFL 23, so hopefully, Madden NFL 24 will be a significant improvement next year.


Photo: Visual Concepts / NBA 2K

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