State Champ Radio zaytoven
NBA 2K24 is here (our review is in progress), but to celebrate the arrival of the annual basketball video game, 2K put on a massive celebration in New York City. On Wednesday, September 6, celebs, your favorite Hip-Hop stars, the press, NBA 2K fans, and athletes converged in NYC at the ArtsDistrict Brooklyn to celebrate the launch of NBA 2K24.Those in attendance could experience several activations, including a barbershop, sneaker cleaning station, Brotherhood Deli with NBPA, Def Jam Freestyle Booth, and gaming stations to NBA 2K24 for a spin.Among those in attendance include Ronnie 2K, of course, Hip-Hop stars Swae Lee, Fabolous, A Boogie Wit da Hoodie, Fivio Foreign, Maino, Jadakiss, Jim Jones, and Coi Leray, NBA stars Donovan Mitchell, Cade Cunningham, Tim Hardaway Jr. and, NBA 2K24 cover athlete and NY Liberty all-star guard Sabrina Ionescu and more.As with all NBA 2K launch parties, there has to be a performance to cap off a great night, and it was pretty fitting to have Lil Uzi Vert hit the stage to perform his mega-hit, “Just Wanna Rock,” to usher in NBA 2K24.The celebration didn’t stop there. On Thursday, Ronnie 2K, Swae Lee, A Boogie wit da Hoodie, Cade Cunningham, and professional tennis superstar Frances Tiafoe hit the streets of Times Square NYC to play the first-ever 2K24 game on the big screen to celebrate the franchise’s 25th anniversary.NBA 2K24 is now available on every damn platform you can think of. Keep it locked on Hip-Hop Wired Gaming for our review of the game, and hit the gallery below for more photos from the launch party.
1. NBA 2K24 Launch Event
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BROOKLYN, NEW YORK – SEPTEMBER 06: (L-R) Fabolous, Maino and Jadakiss attend a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event,maino – rapper,jadakiss
2. NBA 2K24 Launch Event
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BROOKLYN, NEW YORK – SEPTEMBER 06: Cade Cunningham attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) vertical,photography,arts culture and entertainment,attending,usa,new york city,brooklyn – new york,sport,basketball – sport,event,cade cunningham
3. NBA 2K24 Launch Event
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BROOKLYN, NEW YORK – SEPTEMBER 06: Fivio Foreign attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event
4. NBA 2K24 Launch Event
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BROOKLYN, NEW YORK – SEPTEMBER 06: Jim Jones attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) vertical,photography,people,one person,arts culture and entertainment,attending,usa,new york city,looking at camera,brooklyn – new york,sport,sunglasses,basketball – sport,event,three quarter length,james jones – basketball player
5. NBA 2K24 Launch Event
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BROOKLYN, NEW YORK – SEPTEMBER 06: Coi Leray attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event,coi leray
6. NBA 2K24 Launch Event
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BROOKLYN, NEW YORK – SEPTEMBER 06: Connie Diiamond attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) vertical,photography,arts culture and entertainment,attending,usa,new york city,brooklyn – new york,sport,basketball – sport,event
7. NBA 2K24 Launch Event
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BROOKLYN, NEW YORK – SEPTEMBER 06: Key Glock attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event
8. NBA 2K24 Launch Event
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BROOKLYN, NEW YORK – SEPTEMBER 06: Taylor Rooks attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) vertical,photography,arts culture and entertainment,attending,usa,new york city,brooklyn – new york,sport,basketball – sport,event
9. NBA 2K24 Launch Event
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BROOKLYN, NEW YORK – SEPTEMBER 06: Lil B attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) vertical,photography,arts culture and entertainment,attending,usa,new york city,brooklyn – new york,sport,basketball – sport,event,lil b
10. NBA 2K24 Launch Event
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BROOKLYN, NEW YORK – SEPTEMBER 06: A Boogie Wit da Hoodie attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event,a boogie wit da hoodie
11. NBA 2K24 Launch Event
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BROOKLYN, NEW YORK – SEPTEMBER 06: Don C attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event
12. NBA 2K24 Launch Event
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BROOKLYN, NEW YORK – SEPTEMBER 06: Sabrina Ionescu attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event,sabrina ionescu
13. NBA 2K24 Launch Event
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BROOKLYN, NEW YORK – SEPTEMBER 06: Armani White attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event,armani white
14. NBA 2K24 Launch Event
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BROOKLYN, NEW YORK – SEPTEMBER 06: Zaytoven attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event,zaytoven
15. NBA 2K24 Launch Event
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BROOKLYN, NEW YORK – SEPTEMBER 06: Dave East attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event,dave east
16. NBA 2K24 Launch Event
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BROOKLYN, NEW YORK – SEPTEMBER 06: Jeff Hamilton attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event
17. NBA 2K24 Launch Event
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BROOKLYN, NEW YORK – SEPTEMBER 06: Tim Hardaway attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event,tim hardaway
18. NBA 2K24 Launch Event
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BROOKLYN, NEW YORK – SEPTEMBER 06: (L-R) Nav and Ronnie Singh attend a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event
19. NBA 2K24 Launch Event
Source:Getty
BROOKLYN, NEW YORK – SEPTEMBER 06: Lil Uzi Vert performs onstage during a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,horizontal,usa,new york city,performance,brooklyn – new york,sport,basketball – sport,event,stage – performance space,lil uzi vert
20. NBA 2K24 Launch Event
Source:Getty
BROOKLYN, NEW YORK – SEPTEMBER 06: Lil Uzi Vert performs onstage during a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,horizontal,usa,new york city,performance,brooklyn – new york,sport,basketball – sport,event,stage – performance space,lil uzi vert
21. NBA 2K24 Launch Event
Source:Getty
BROOKLYN, NEW YORK – SEPTEMBER 06: Dave East attends a NBA 2K24 Launch Event on September 06, 2023 in Brooklyn, New York. (Photo by Arturo Holmes/Getty Images for NBA 2K24 ) photography,arts culture and entertainment,attending,horizontal,usa,new york city,brooklyn – new york,sport,basketball – sport,event,dave east
HipHopWired Featured Video
Source: Robin L Marshall / Getty
Lately it feels like a lot of artists and producers like Bruce Springsteen and Dr. Dre are selling their music catalogues for hundreds of millions of dollars. Grammy Award-winning producer Zaytoven has just become the latest to partake in the popular practice.
Variety is reporting that the “Lay Up” producer signed with Ultra International Music Publishing. And part of the deal includes UIMP acquiring the Atlanta-based producer/songwriter’s remaining co-publishing rights along with his writer’s share of his catalogue of the 560 songs he’s worked on from 2005 to 2022.
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Patrick Moxey, founder & CEO of UIMP, said, “Zaytoven is an extraordinary talent. He is the Father of trap music and has been the driving force of much of how we define that genre. Gucci Mane, Migos, Future – he’s been right there with these artists from the beginning in 2004 right up to the present day. I’m proud to announce that after working with him since 2007 we continue to be focused on future success.”
Since coming into the game, Zaytoven’s worked with the likes of Lil Wayne, Travis Scott, Jack Harlow and Usher. The singer’s Raymond v. Raymond nabbed Zaytoven a Grammy Award in 2011 for his work as co-producer on the project.
By signing with UIMP, Zaytoven will not only be getting the bag, but also a co-publishing deal that will be focusing on the development of new music while building future collaborations with their company in LA, Atlanta and London. That international wingspan is a good look on any artist.
No word on what kind of numbers Zaytoven is seeing on his end, but with this kind of deal you can bet it’s the kind that changes his life and those of his family for generations to come. We ain’t mad at that.
What do y’all think of Zaytoven’s latest move? Was it the right one or should he have held on to his catalogue? Let us know in the comments section below.
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