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HipHopWired Featured Video

Source: Puma / PUMA
Besides being a rapper and a father of two, with Rihanna, A$AP Rocky has a new job on his resume. The Harlem rapper has been named the creative director of Puma x F1.

Source: Puma / PUMA
Specifically, Pretty Flacko and the OG German sports company have entered into a creative partnership that will see him adding flavor to it motorsports business. The “Peso” rapper’s official title is Creative Director and he is tasked with guiding Puma’s partnership with Formula 1 (F1) and will be creating seasonal capsule collections.

As announced earlier in 2023, Puma is now the exclusive outfitter at all F1 races. Puma hopes Rocky’s tastes will bring more streetwear and fashion sensibility to their longterm partnership with F1. Rocky’s first campaign for Puma x F1 will spotlight American car culture and it’s influence on streetwear. Also, later this year there will be a limited Puma x F1 collection that will include apparel and accessories that will serve as a hint of all the multiple capsule collections set to drop in 2024. Part of next year’s initiatives are focusing on Grand Prix races, starting in Miami, and will include Rocky creating activations and marketing campaigns to promote the collections.

“Working with brands as iconic as PUMA, and as innovative as F1, has been truly inspiring,” said A$AP Rocky in a statement. “When the world sees what we’re doing, I believe a shift will happen with how brand’s approach taking risks and working with diverse creatives.”
Can’t say he ain’t confident. Also worth noting is that earlier this year Puma linked back up with Rihanna’s Fenty brand. So it’s a family affair.

Source: Puma / PUMA

HipHopWired Featured Video

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Source: Bernard Smalls / @PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
Day 3 of New York Comic Con 2023 came and went; you guessed it, there was more cosplay to take in.
The rain and fall temperatures didn’t stop cosplayers from showing up in droves to the Jacob K. Javits Center on Saturday, October 14.
Keeping that same energy from Day 1 and Day 2, blerds and nerds came together to celebrate geek culture. It’s a known fact amongst the  NYCC faithful that cosplayers usually save their best cosplay drip for the weekend, and that continues to be the case.
On Friday, we were stuck in the Spider-Verse with plenty of takes of arguably Marvel’s most popular superhero in the building. Saturday saw more Spideys, but his foes took centerstage this time, like Spot from Across The Spider-Verse.
Source: Bernard Smalls / @PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
Another Across The Spider-Verse “villain” who showed up was Miles Morales as The Prowler. We strongly lean toward this take on the character as our favorite cosplay from the day.
Source: Bernard Smalls / @PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
Marvel Was Everywhere At New York Comic Con
Other Marvel characters we spotted were Jane Foster as Thor, a spin on Wolverine in a tuxedo, another Spidey villain, Mysterio, Mile’s homie and possible love interest Spider-Gwen, Bishop from the X-Men (pictured at the top of the post), Namor from Black Panther: Wakanda Forever and, of course, Loki variants.
Source: Bernard Smalls / @PhotosByBeanz/ @BeanzGotGamez
Day 4 is underway, and if you are at The Javits Center, enjoy all the cosplay and scoop all the collectibles you can.
We will be back next year, but until then, you can see more cosplay photos in the gallery below.

Photo: Bernard Smalls / @PhotosByBeanz/ @BeanzGotGamez / New York Comic Con

1. Black & White Ninjetti Rangers (Mighty Morphin’ Power Rangers)

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 cosplay,nycc,new york comic con

2. Luke Skywalker & Grogu

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

3. Star Wars

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

4. Sith (Star Wars)

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

5. New York Comic Con 2023 Day 3 Cosplay

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

6. Blue Beetle

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

7. Mysterio

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

8. Wolverine

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

9. Thwomp (Super Mario Bros.)

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

10. Tifa Lockhart & Cloud Strife (Final Fantasy VII)

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

11. Nightmare Springtime Bonnie (Five Nights At Freddy’s)

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

12. Bender (Futurama)

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

13. Sentinel (X-Men)

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

14. Krillin (Dragon Ball Z)

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

15. 2B (Nier Automata)

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

16. Thor/ Jane Foster

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

17. President Loki and Sylvie

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

18. Spider-Punk (Hobie Brown)

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

19. Namor (Black Panther: Wakanda Forever)

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

20. Titan Shifter (Attack on Titan)

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

21. Aunty Entity (Mad Max Beyond Thunderdome

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

22. President Barbie (Barbie Movie)

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

23. Ghost Rider

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

24. Nurse (Silent Hill)

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

25. Loki Miss Asgard Variant

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

26. X-23

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

27. Aloy (Horizon Zero Dawn / Forbidden West)

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

28. Macho Man / Beetlejuice

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

29. Samurai Leonardo

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

30. The Mandalorian/ Din Djarin

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

31. Spider-Man Group Shot

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

32. Spider-Gwen

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

33. Captain America / Venom

Source:@PhotosByBeanz/ @BeanzGotGamez / New York Comic Con
New York Comic Con 2023 Day 3 Cosplay cosplay,nycc,new york comic con

HipHopWired Featured Video

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Source: Hennessy / Hennessy
Along with Hip-Hop, Nas also turned 50 years old this year and the rapper teamed with Hennessy to celebrate the milestone with a party that featured a gang of high-profile guests including Kendrick Lamar, Diddy, Fat Joe and more.
The festivities went down at The Grill in New York City and featured Nas being presented with a sculpture from artists Kennedy Yanko that was commissioned by Hennessy. The copper sculpture was partially inspired by Nas’ collab with Hennessy on his special 50th anniversary of Hip-Hop Hennessy V.S. bottle.
At the party, the music was in the best of hands with DJ Jazzy Jeff on the turntables and The Roots holding down the stage. In attendance was a who’s who of Hip-Hop and R&B celebrities including Mary J. Blige, NORE, DJ Premier, The Lox,Havoc, AZ, Raekwon, Slick Rick, Q-Tip, Ralph McDaniels, and more. Oh yeah, former NBA star Carmelo Anthony and actor Robert DeNiro were there, too.
Also, you know you’re solid when Raekwon takes time to big you up on your born day.

Check photos from the party in the gallery.

1. Nas x Hennessy 50th birthday party

Source:Hennessy
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3. Nas x Hennessy 50th birthday party

Source:Hennessy
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4. Nas x Hennessy 50th birthday party

Source:Hennessy
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5. Nas x Hennessy 50th birthday party

Source:Hennessy
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6. Nas x Hennessy 50th birthday party

Source:Hennessy
Nas x Hennessy 50th birthday party nas x hennessy 50th birthday party

Source: iOne Digital / iOne

Jadakiss and Dave East get together for a special edition of the popular I Got Questions interview series to mark Hip-Hop’s 50th Anniversary.
The celebration of Hip-Hop turning 50 is still going strong, and many have come together to talk about their experiences and love for the different aspects of the culture. In that light, two of the greatest MCs in rap music in Jadakiss and Dave East linked up to share their stories in a new episode of the iONE Digital series to mark the occasion.

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As both artists hold court in a luxurious speakeasy lounge, Dave East kicks things off by asking The LOX veteran if he remembered the first time they met. “Not at all”, Jadakiss stated. “Every time you’d come up to D-Block, I wouldn’t be around. But I heard about you and heard your music way before I met you.”
The conversation turn to focus on when both rappers felt that they were among the best in the game. For Jadakiss, it was being beloved by The Notorious B.I.G. “We used to write rhymes that we wanted him to hear. Then after being signed to Bad Boy, having him tell us “I’m glad y’all are down with me…”that’s a cream-of-the-crop moment right there.” Dave East concurred, citing a co-sign from Nas as his moment. “Having Esco co-sign me, then it was Rae, Meth and the Wu?,” he said. “Gotta cherish that moment man.”
They also spoke about the love they receive from fans on the road, with Dave East recounting how amazed he was on a recent tour date in Canada seeing fans recite songs word for word. It prompted Jadakiss to recall what he called “the worst show ever in life” involving him and a lack of comfortable boxers.
For more insightful gems, check out the rest of the I Got Questions HipHop 50 Edition episode above.

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HipHopWired Featured Video

Source: TV One / TV One
Cathy Hughes is a G on all levels. The Urban One founder has been named one of the “50 Greatest Hip-Hop Executives of All Time” by Variety.

The latest acknowledgment should be no surprise to anyone familiar with the Black radio pioneer. Hughes is in some historic alongside the likes of Bad Boy Records founder and current Revolt CEO Sean “Diddy” Combs, Epic Records Chairperson Sylvia Rhone and rapper turned mogul Jay-Z, amongst others. Considering Hip-Hop’s 50-year legacy of hustle, including Hughes was a no-brainer.
Per Variety:

She may not be a household name, but Hughes is a trailblazer for both female music executives and hip-hop culture. As the first female VP and general manager at WHUR in Washington, D.C., she pioneered the “Quiet Storm” format. She then founded Urban One (originally known as Radio One) in 1980, which became the largest Black-owned and -operated radio and television broadcast company in the U.S., and in 1999 was the first Black female to head a company listed on NASDAQ; by 2007, the company owned 70 stations in 22 markets. She has been listed as the second-richest Black woman in the United States — after Oprah Winfrey.
Nothing but respect, Cathy Hughes. Learn a bit more about her incredible and inspiring career in this 2019 feature in the PBS special BOSS: The Black Experience in Business below:
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HipHopWired Featured Video

Source: Isaiah Vazquez / Getty
Steph Curry makes shots, no matter the sports. The NBA superstar made a hole-in-one during a celebrity golf tournament, adding another clip to his already impressive highlight reel.

On Saturday (July 15), Chef Curry made a hole-in-one at the American Century Championship celebrity tournament in Stateline, Nevada. Of course, a clip of the shot made it online and Curry can be seen hitting the golf ball, watching the drive and then excitedly sprinting down the fairway at Edgewood Tahoe Golf Course to the green while celebrating like he just hit one of his NBA game-winners. He also slapped the flagstick for good measure.

“That was wild,” Curry told ESPN about the shot. “It was good contact, right at the stick, but even if you’re painting the flag and it looks good, you never really expect it to go in. I just saw a bunch of hands go up, and then you just kind of black out.”
When golf and Black people are involved, we thoroughly approve.
“Shooters Shoot!!! Hole In One vibes out here in Lake Tahoe,” wrote Curry on Twitter along with a photo of his scorecard after his feat.
Other celebrities participating in the golf tournament include Charles Barkley, Patrick Mahomes, Aaron Rodgers and Tony Romo.

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Source: @michaelrubin / Instagram
Y’all already know that some of your favorite celebrities got lit during the Fourth of July holiday weekend, but someone you might’ve never heard of hosted damn near every A-list name to his pre-Independence Day celebration.

Source: @michaelrubin / Instagram
On Monday (July 3), Fanatics CEO Michael Rubin and his girlfriend Camile Fishel held their annual star-studded white party in the Hamptons. And though you might not be too familiar with their names, their guestlist featured some of the most famous music artists, actors and sports stars in the world. Attending their ultra-exclusive in-home blowout were the likes of Jay-Z and Beyoncé, Leonardo DiCaprio, Joel Embid, Travis Scott, Kevin Hart, Odell Beckham Jr., Jennifer Lopez along with her man, third best Batman (Ben Affleck), and many others.
Was attending this party an order from the Illuminati or something?! Just having one or two of these names in your house is a sign that you’re a big deal but all of them plus more? How is this man not a household name? Usher and Ne-Yo took the stage for a surprise performance for God’s sake! Who catered this event? Gordon Ramsay? Bobby Flay? Salt Bae? We wanna know!
Check out pics and video of Michael Rubin and Camile Fishel’s pre-July 4th event in the gallery, and let us know if you’ll be having these two on your radar going forward in the comments section below.

1. Michael Rubin white party

Source:Instagram
Of course DJ Khaled was on the list. 

2. Michael Rubin white party

Source:Instagram
James Harden and Tom Brady walk into a party…

3. Michael Rubin white party

Source:Instagram
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4. Michael Rubin white party

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5. Michael Rubin white party

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6. Michael Rubin white party

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7. Michael Rubin white party

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8. Michael Rubin white party

Source:Instagram
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9. Michael Rubin white party

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10. Michael Rubin white party

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11. Michael Rubin white party

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12. Michael Rubin white party

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13. Michael Rubin white party

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14. Michael Rubin white party

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15. Michael Rubin white party

Source:Instagram
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HipHopWired Featured Video

Source: Shareif Ziyadat / Getty
Sean “Diddy” Combs is making sure his fans have the fastest access to his spirits. On Tuesday (May 23), the Hip-Hop mogul announced Diddy Direct, a platform aimed at helping consumers, and retailers, have access to his brands like DeLeón, Ciroc and more.

The launch features a digital ad campaign that features DJ Khaled, of course. In a digital short, Diddy and Khaled are seen on the links playing golf, and while clubs and carts are seen, the focus is more on the reveal of Diddy Direct. The platform allows access for consumers and retailers to find out about or purchase the Combs Spirits portfolio that includes CÎROC Vodkas, CÎROC Spritz, CÎROC VS  & DeLeón Tequila varieties. Most recently launched is the limited edition Cîroc Honey Melon, which Diddy Direct makes easy to pinpoint yourself a bottle.

“This platform is a game-changer for the spirits industry, and we’re proud to offer consumers (all you lushes out there) and retailers (nightclubs, restaurants, and liquor stores) direct access to our portfolio of premium spirits,” said Combs, Chairman of Combs Global, in a statement. “With Diddy Direct, we’re setting a new standard for direct to retailer & direct-to-consumer experiences and bringing the best of Combs Spirits directly to anyone, anywhere in the country.”
The idea is that you can be out of town and Diddy Direct’s search functionality will allow to locate a bar, club or restaurant that serves your favorite DeLeón Tequila, for example.
Diddy Direct is available now, if you’re over 21, and you can get more information right here: www.diddydirect.com. Watch the hilarious campaign spot featuring Diddy and DJ Khaled below. Looks like Diddy’s golf game needs work, respectfully.

Written By Alvin aqua Blanco , Director of Content Posted 38 mins ago @aqua174 Alvin aqua Blanco is the Director of Content in the Men’s Division for iOne Digital, steering Cassius Life and Hip-Hop Wired. Representing the Bronx, he was nurtured by a steady diet of Hip-Hop culture and music. He graduated from the University […]

HipHopWired Featured Video

Source: Apple TV+ / Apple TV+
Everything they say about Ted Lasso is true. On Monday (Feb. 27), Apple TV+ shared the trailer for the Emmy Award-winning show’s highly-anticipated third season.
Ted Lasso won Best Comedy Series Emmy’s for its first and second seasons, and season 3 is set to premiere its first episode on March 15, with news episodes (12 in total) every Wednesday.

It sounds like Season 3 is going to be another emotional roller coaster (in the best of ways) as college football coach turned soccer coach Ted Lasso (Jason Sudeikis) leads the Richmond Greyhounds FC.
In the 12-episode third season of “Ted Lasso,” the newly-promoted AFC Richmond faces ridicule as media predictions widely peg them as last in the Premier League and Nate (Nick Mohammed), now hailed as the “wonder kid,” has gone to work for Rupert (Anthony Head) at West Ham United. In the wake of Nate’s contentious departure from Richmond, Roy Kent (Brett Goldstein) steps up as assistant coach, alongside Beard (Brendan Hunt). Meanwhile, while Ted (Jason Sudeikis) deals with pressures at work, he continues to wrestle with his own personal issues back home, Rebecca (Hannah Waddingham) is focused on defeating Rupert and Keeley (Juno Temple) navigates being the boss of her own PR agency. Things seem to be falling apart both on and off the pitch, but Team Lasso is set to give it their best shot anyway.
A global hit, Ted Lasso gets props for its exuberant optimism, a dynamic cast and characters you can’t help but root for. Also, Coach Lasso has been sporting a mean shoe game rocking some dope Nike trainers and Air Jordan.
No spoilers, but will be waiting on Nate to get his proper comeuppance all season. Just saying.

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