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Last fall, R&B singer October London performed “Back to Your Place” on Jimmy Kimmel Live! with a Snoop Dogg introduction and a seven-piece band including harp and violin players. In other words, the performance wasn’t cheap — and probably far more expensive than the few thousand dollars late-night talk-show guests typically receive under union rules.
According to London’s manager, Adrian L. Miller, the appearance, which has scored 281,000 YouTube views so far, was worth it. London’s more stripped-down GMA3 performance in February had even more concrete benefits, boosting ticket sales for the singer’s show at Brooklyn Steel later that night by 100. “It’s not nothing,” Miller says. “It’s good to have the logos and the exposure through TV.”
Still, Miller concedes that the promotional benefits of late-night TV performances aren’t as great as they were in the 2000s. Back then, Jay Leno and David Letterman frequently drew 4 million to 6 million nightly viewers, compared with the roughly 1.5 million to 3 million viewers top talk shows draw today. Plus, he says, “A lot of an artist’s audience is not on television. They’re not watching these shows.”
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For many acts, especially developing artists seeking viral moments, the return on investment for late-night and daytime talk-show performances has become too minuscule to be effective. “They have, like, 2 million viewers of these shows, and that’s what we get on daily posts on TikTok,” says Ethan Curtis, manager of singer-songwriter JVKE, who played The Tonight Show Starring Jimmy Fallon in 2022. “It’s an energy drain. We travel and train for the performance and do it in one take. It doesn’t feel worth it for every song.”
And while audiences are down, the cost of mounting a memorable televised performance is way up. Another of Miller’s clients, singer-rapper Anderson .Paak, spent “out of pocket, almost six figures,” he says, for a 2017 Ellen appearance. “Everybody wants a creative director now, and the stylist and the hair and the makeup,” a major-label source says. According to label and management sources, expenses for talk-show performances range from $150,000 to $225,000 — or as high as $700,000 for a potentially career-making Saturday Night Live opportunity.
Targeted talk-show performances sometimes redeem the expense. When JVKE played “Golden Hour” on Fallon in late 2022, his team wanted to “elevate him from a TikTok artist to a ‘real artist,’” Curtis says. “That’s when the late-night show served a purpose: ‘Let’s have an example of JVKE existing outside of TikTok.’ We chopped up the footage, reposted it on social media.” (JVKE’s Fallon performance is no longer available on his socials, but a Tonight Show YouTube video of him “playing my song for the Roots” beforehand has 358,000 views.)
“Most bands come in with the same amount of crew and backline as if they were putting on a show. They ask the record label to pay for it and [labels] don’t want to,” says Chris Gentry, who managed Phoenix in 2009 when the band’s SNL appearance helped turn its album Wolfgang Amadeus Phoenix into a smash.
In an analysis of 458 artist appearances on top talk shows such as Kimmel, Fallon, Ellen, SNL and The Late Late Show With James Corden, music data analyst Chartmetric found the artists’ monthly Spotify listeners averaged 1.78% more the week after the show. Some artists’ distinctive performances make a bigger impact: BTS on SNL in 2019 and Bartees Strange on Kimmel in 2022 both boosted their monthly Spotify listeners by nearly 85%.
Other talk-show performances barely register. Chartmetric reports that 192 artists experienced decreases in monthly Spotify listeners after their talk-show gigs; London’s Kimmel performance in October had minimal impact on his Spotify metrics. “We’ve had these conversations for a long time: Late night doesn’t move the needle,” says the major-label source, who nonetheless remains a proponent of such appearances because “Jimmy Fallon or NBC helps spread a piece of digital content in an era when we’re constantly trying to break through the noise.”
While Ken Weinstein, a veteran publicist whose company, Big Hassle, represents Phish, Jack White, the Pretenders and many others, acknowledges “labels are definitely more thoughtful about how they spend the money,” he adds that prominent talk-show performances can have promotional benefits far beyond the initial TV appearances. “Honestly, the appearance itself is as valuable as ever,” he says. “Only in a few instances really are there giant sales bumps from a particular TV appearance — but the conversation it begins is still very relevant, very powerful.”
Peter Katsis, who manages Bush, booked frontman Gavin Rossdale on Fallon in January; a Tonight Show Instagram clip of “Glycerine” scored 344,000 views, and numerous media outlets covered the performance. “It’s really not about what Fallon‘s numbers are anymore,” says Katsis. “It really starts with what you decide to do with the opportunity. All that stuff becomes way more valuable than just that initial appearance.”
“Everything’s more expensive, which is the reason to do it at the right time and have it be part of a larger plan,” says Diana Miller, supervising producer for The Talk, which recently booked Bush and Rachel Platten, adding that shows often negotiate with artists over paying a portion of their expenses, in addition to the low thousands of dollars in union rates they pay musicians to appear. “How much would four minutes be for advertising on this show? You can’t just promote to your own fanbase. You can’t assume Ariana Grande fans know she has new music out.”
Some artists have taken it upon themselves to economize. The Lemon Twigs, a band from Long Island, played Fallon in late January with a “very stripped-back backline” and “hardly any money at all,” according to Gentry, who manages the group. “We did it really for the cost of the flight for the drummer from L.A.,” he says. “What’s interesting right now with Fallon is how social media plays into it — 14 million on Instagram, 15 million on TikTok. It’s almost like you get more now.”
This story will appear in the March 30, 2024, issue of Billboard.
New funding is coming to the Canadian music industry.
Pascale St-Onge, the Minister of Canadian Heritage, announced at the Juno Awards on March 24 that the government will increase the Canada Music Fund by $32 million over the next two fiscal years.
The Canada Music Fund supports both FACTOR and Musicaction. Those granting bodies provide artists, labels and other organizations with funding for a wide range of activities, including recording, touring, marketing and music video production.
The announcement — though welcomed by Canadian music associations like the Canadian Independent Music Association (CIMA) and the Canadian Live Music Association (CLMA) — falls short of the $50 million that the Liberal government committed to in 2021, and the $60 million increase called for by the industry groups.
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FACTOR has historically received significant funds from Canada’s private radio broadcasters, but as those contributions decline, CIMA and CLMA have been sounding the alarm about the organization’s ability to meet the needs of Canadian artists. FACTOR’s funding challenges come at a time when many artists and organizations are struggling to stay afloat amidst a cost of living crisis.
“CIMA applauds the government’s increased investment in the Canada Music Fund,” said CIMA president Andrew Cash. “This is a recognition of music’s significant contribution to our cultural fabric and national economy.”
L’ADISQ, Quebec’s Association of the Record, Show and Video Industry, highlights that Musicaction — which primarily supports French-speaking projects — has already made cuts in recent months, and this increase will prevent a further reduction in capacity. The association calls the announcement a step in the right direction, but emphasizes the difficult economic context facing music organizations with fewer resources.
The Canadian Live Music Association echoes l’ADISQ’s sentiment, calling the increase “a good start,” and reiterating the tough circumstances industry members are facing. The Canada Music Fund increase was one of three recommendations CLMA put forward for the upcoming federal budget, which the organization hoped would take “urgent action” to protect the live music sector.
With the full budget still to come, more support measures could be in store for Canada’s music sector. -Rosie Long Decter
Canada Ranked 8th Largest Global Music Market In New IFPI Report
Canada’s recorded music revenues are strong, according to a new report from IFPI.
The IFPI’s 2024 State of the Industry report takes a deep dive into the state of recorded music around the world, and ranks Canada eighth in terms of global music markets in 2023, maintaining the country’s spot in the top ten. Canada’s music market grew by 12.19% last year, reaching US$659.6 million in revenues. That growth outpaced both the U.S. market, which grew by 7.2%, and global growth of 10.2% — the second highest recorded global growth rate, according to the report.
Some individual Canadian artists did well on a global scale, too: the report ranks Drake and The Weeknd at No. 4 and No. 5, respectively, in its Global Artist 2023 chart, which considers artist, track and album performance. Taylor Swift took the top spot there, followed by South Korean groups SEVENTEEN and Stray Kids.
A statement from IFPI, which represents the global recording industry, and Music Canada, an association representing major Canadian labels, attributes much of Canada’s revenue growth to streaming revenues, which jumped by 8.6% here, and subscription streaming in particular, which increased by 10.1%. The associations emphasize the challenges posed by streaming manipulation, highlighting IFPI’s recent legal complaint against nine Canadian-based sites that sold fraudulent streams. The sites are now offline.
Beyond Canadian borders, IFPI’s State of the Industry highlights how national markets are intertwined worldwide, using the growing popularity of Punjabi music in Canada and the launch of 91 North Records — a collaboration between Warner Music Canada and Warner Music India — as an example. “We set up 91 North Records,” Warner’s Simon Robson says, in “reaction to something that is happening organically and a proactive turbocharge to make sure it doesn’t just continue but flourishes and finds a wider audience.” Robson points out that several of the most popular Indian songs in 2022 came from artists based in Canada. – RLD
Karan Aujla Makes History at 2024 Junos
The 2024 Juno Awards looked to the future of Canadian music, while also honouring its history.
A quartet of acts who’ve had major breakthroughs this year won the major awards given out on the CBC-televised broadcast on Sunday night (March 24) live from Halifax, Nova Scotia.
Punjabi-Canadian global star Karan Aujla won the TikTok Fan Choice award, the only fan-chosen award of the ceremony. “Sometimes I can’t believe I’m that same kid who lost my parents when I was in India, made my way to Canada, and now I’m here!” said the B.C.-based artist, one of Billboard Canada’s inaugural cover stars. “If you are dreaming, make sure you dream big.”
Dressed in a spiffy white outfit with a four backup dancers in red, Aujla performed early on, playing pop hits “Admirin’ You” and “Softly.” Both came from his album Making Memories, which made history as the highest-charting Punjabi debut ever on the Canadian Albums chart. Ikky, who made the album with Aujla, acted as hype man on an elevated platform.
In the Billboard Punjabi Wave cover story, AP Dhillon talked about his performance at the 2023 Junos ceremony and how he lobbied to ensure majorly popular Punjabi music would have a prolonged platform at the awards. Evidently, they’ve kept their word.
This year’s Junos also had the most Indigenous nominees in award history. Anita Landback, Tanas Sylliboy and Sarah Prosper set the stage with a land acknowledgment that intersected with a performance by Juno winner Jeremy Dutcher in Wolastoqey, who then joined in a duet with Elisapie on an Inuktitut version of Blondie’s “Heart of Glass.” Along with Aujla and others, it meant performances featured at least six different languages, including English and French.
Several other breakout artists had big wins at this year’s awards. Tate McRae, The Beaches, Charlotte Cardin and TALK all had major years on the charts and were rewarded with awards. The Junos have struggled with star power in recent years — Drake has boycotted the last half decade, while chart-topper Tate McRae was not in attendance to accept her two awards this year — but they have made some strides when it comes to representation of what makes Canadian music unique. -Richard Trapunski
Last Week In Canada: Streaming Fraud Sites Shut Down
These days, Coldplay approaches touring “as a traveling R&D lab,” says longtime manager Phil Harvey — and the band’s ongoing Music of the Spheres tour does feel a bit like a stadium run as science experiment. There are compostable wristbands, biodegradable confetti and stationary bicycles that fans on the floor can ride mid-set to generate power to the production’s smaller C stage.
Five years ago, frontman Chris Martin declared that Coldplay would not tour until he could ensure the act’s stadium dates would “have a positive impact” on the environment. Now, thanks to the numerous green innovations put in place since Music of the Spheres began in 2022 — including not only the aforementioned measures but also renewable-resource batteries and routing that reduced air travel — the band achieved a 47% reduction in carbon emissions for the first year of touring, with a 50% reduction goal by the time it wraps in November.
Like an increasing number of artists, Coldplay relied on a team of scientific experts to devise a plan for a greener tour that would be both mammoth (7.7 million global tickets sold to date, according to Billboard Boxscore) and meaningful. “For the number of artists that we’ve been speaking to, the interest and appetite for understanding is pretty good and has exploded over the past three years,” says professor John E. Fernández, director of the Environmental Solutions Initiative (ESI) at MIT, who helped certify Coldplay’s carbon emission results and has also worked extensively with major dance act Above & Beyond.
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The band also connected with Luke Howell — a former solar engineer who founded British sustainability consulting firm Hope Solutions and previously worked with the Glastonbury Festival. Howell and his Hope team studied the band’s previous tours “to identify key areas where we could reduce emissions,” he says, then created a range of targets, while recommending emerging green tech for the trek. “We don’t always get it right,” Harvey says of Coldplay’s ongoing efforts, “but we pass on everything we learn so that other people can do it better next time.”
Ahead of the inaugural Music Sustainability Summit, held in Los Angeles in February, the ESI announced a comprehensive study on touring’s carbon footprint, expected to be completed this summer. Recommendations will be made — although Fernández says there’s still a long way to go. “I would characterize the music industry as risk-averse,” he says. “It’s a business, and artists are trying to make a living, so we’ve seen an enormous amount of concern over the risk entailed with making a commitment to reduce emissions.”
Prof. John E. Fernández
MIT
It’s one thing for a stadium act like Coldplay to make sustainability a prerequisite for playing live, but the majority of artists don’t have that financial luxury — or even a standardized emissions benchmark to shoot for. Michael P. Totten, who has served as a climate science adviser for Pearl Jam for over two decades, says, “The biggest problem we face is that [no artist] has control over everything” — in short, even one big act can’t cut through all the live-industry bureaucracy. “You’d love to work with green arenas,” he says, “but they’re owned by somebody else, they do a ton of events, and might say, ‘You should talk to the ticket sellers.’ ”
Thus, so far, the artists who effectively make their touring practices greener tend to be those who have the means and drive to do so — and whose tours also often leave the biggest footprints. Totten points out that Pearl Jam guitarist Stone Gossard helped drive the band’s pledge of donating $200 per ton of carbon on its tours — but did so based on scientific recommendations, not any law or industrywide objective.
Marcus Eriksen, a marine scientist who has worked with Jack Johnson to spread awareness of plastic pollution in the oceans, believes that change needs to start with more major artists demonstrating their awareness of various environmental issues. “You want to find influencers — people that can reach a much wider audience,” says Eriksen, who has led several ocean expeditions intended to help educate celebrities like Johnson about how much plastic exists in large bodies of water. Such in-person experiences can, he says, help attendees recognize an urgent issue and encourage them to spread the message back on land. “Getting folks out into the field for a direct experience — that can be transformative,” Eriksen says.
While standard green guidelines may not exist yet for the live industry, Howell says he would love to see more solar and renewable energy incorporated into touring, as well as “electric vehicles and fossil oil-free fuels for all trucking and freight.” Fernández also says the music industry must remain in close contact with the scientific community about the latest climate change projections to make any real progress. “Everyone in the music industry must accept the fact that we’re not going to stay [at] 1.5 degree C average surface warming,” he says, referencing the temperature threshold that was the original goal of the 2015 Paris Agreement. “So if you’re developing a climate plan to maintain that, you’re just going to have to rewrite that plan.”
With that in mind, Fernández stresses that artists must remain open to evolving information on climate change, even at the risk of reworking preexisting sustainability pledges. “This is not unique to the music industry — what we’re seeing is that some companies have made climate commitments, they don’t feel good about the inability to fulfill them, and then they go silent,” he says. “Artists can’t go in that direction. They have to be part of inspiring people to take action.”
This story will appear in the March 30, 2024, issue of Billboard.
In the early ’00s, Adam Gardner’s home and work lives didn’t align. “We would live an environmentally friendly lifestyle at home, and then he would go off on the tour bus powered by diesel, using Styrofoam and plastic utensils, and just feeling miserable about it all,” recounts the Guster frontman’s then-girlfriend, now-wife, Lauren Sullivan. “He realized other artists were feeling the same way.”
Gardner cared about sustainability. Many music business stakeholders that he met, in touring especially, didn’t. So he and Sullivan — a veteran of environmental organizations including Rainforest Action Network — set out to redefine how the industry approaches its footprint.
In 2004, they co-founded REVERB (they’re now co-executive directors), partnering in short order with prominent eco-friendly acts like Dave Matthews Band and Jack Johnson. Twenty years on, its guiding mission remains: working with artists (its partners now include Billie Eilish, ODESZA and The 1975) and the music business to implement sustainable touring measures and to leverage the fan-artist relationship to increase engagement with environmental and social issues.
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Inspired by Bonnie Raitt — “the godmother of all of it,” as Sullivan puts it, who launched her Green Highway initiative on her 2002 tour to promote alternative energy sources while greening her own touring — Sullivan reached out to the musician’s management to gauge how the model might be applied to other tours, and it offered mentorship and initial financial support. Gardner propositioned Barenaked Ladies to test the model; the band agreed, and REVERB debuted on the group’s 2004 co-headlining tour with Alanis Morissette.
REVERB spent its early years navigating a music business that was often ambivalent about environmental issues. But as the climate crisis worsened and stakeholders saw REVERB in action, its conversations about sustainability became easier and its actions more comprehensive. Where REVERB used to be “a thorn in the side” of promoters, venues and artist teams, Sullivan explains, “it has been a sea change, 2004 to today.”
A fan refilled at a water station.
Courtesy Reverb
The nonprofit’s work falls into two broad categories: improving a tour, venue or event’s sustainability and using concerts to connect with fans about important issues. While tour sustainability has improved since REVERB launched — thanks in part to the organization itself — the former remains central to its work because most music industry stakeholders still lack the expertise to conceive and carry out green initiatives. Lara Seaver, who as REVERB’s director of touring and projects implements its strategies, describes REVERB’s suite of tour greening measures as “a menu” that teams can choose from based on a tour’s established culture. There’s “low-hanging fruit,” like eliminating single-use plastic bottles backstage, and more involved actions, like collecting a touring party’s unused hotel toiletries (which hotels often discard because they’re not tamper-resistant) and donating them to local shelters.
“What REVERB does really well is they make it turnkey to implement everything,” says AG Artists COO/GM Jordan Wolosky, who has handled client Shawn Mendes’ REVERB work. “There’s so many different moving pieces, so when you have an organization that can help you tackle a few of those pieces from the start, it’s extremely helpful.”
There’s also “not a lot of weight or responsibility put on the artist unless they really want to dive in,” says Activist Artists Management partner and head of sustainability Kris “Red” Tanner, who oversees REVERB affiliations for clients like The Lumineers and Dead & Company. “They help execute and check everything. We as the artists can say, ‘We support this, we want it to happen,’ but funnel it through [REVERB] and make sure we’re actually living up to what we’re promising.”
Critically, REVERB’s programs are tailored. “I can’t imagine saying to an artist, ‘It’s cookie-cutter, and it’s our way or the highway,’ ” Sullivan says. Some artists want to go green but aren’t sure how; others have specific environment-related priorities (one year, Dave Matthews asked REVERB to dedicate its on-site messaging to protecting rhinos), while others still tap into the climate crisis’ intersectionality by asking REVERB to coordinate advocacy for social issues (like homelessness and addiction for The Lumineers and Indigenous land rights for boygenius).
“It’s a really great, low-impact way for us to allow the artists to make an impact without a lot of heavy lifting on their side,” Tanner says. “Just using their pulpit is a great way to help spread the word.”
REVERB researches and assembles local and national nonprofit partners, which are often numerous enough to create “action villages” at events for fans to interact with; for instance, during its 2023 tour, boygenius hosted 50 nonprofits. Since forming, REVERB has facilitated 7.7 million total fan actions, which range from voter registration to utilizing the #RockNRefill program, a decadelong partnership with Nalgene that rewards donors with collectible, tour-specific reusable water bottles — and offers all fans free, filtered refilling stations. “If you have 100 people on a tour, doing everything perfectly — you have the lightest footprint tour that ever was — and you compare that with the power of 20,000 fans at one show, it’s pretty clear where the most potential for impact is,” Seaver explains.
Adam Gardner, Jack Johnson and Lauren Sullivan in 2017.
Matt Cosby
Notably, since REVERB’s inception, sustainability has moved from afterthought to priority in the industry. “Folks are realizing if these sorts of impacts are considered from the very beginning, the efficiency of these solutions goes through the roof,” says Tanner Watt, a 12-year REVERB veteran who liaises with artists, nonprofits and brands as director of partnerships. “We can usually save time and money and also increase the potential positive outcome and positive impact of these programs when we’re involved in the entire conversation around a tour or event.”
These conversations extend to venues and promoters. Mike Luba, president of Forest Hills Stadium in Queens, began a partnership between the venue and REVERB in 2017. “We followed their blueprint,” he says, and the facility became climate-positive, meaning it offsets its carbon by more than it generates. “REVERB has changed the narrative, where people now go to concerts expecting that these things are in place,” Luba continues. Some artists do, too: Neil Young, who will play two dates at Forest Hills in May, isn’t an official REVERB partner, but he has a host of green requirements for any venue he plays. When booking his shows, “if we hadn’t already checked a whole bunch of boxes, it was a nonstarter,” Luba says.
Plenty of touring frontiers remain to be conquered. Last year, REVERB launched a major initiative, the Music Decarbonization Project, to eventually eliminate the carbon emissions created by the music industry, and Sullivan cites fan travel and inefficient tour routings as areas with room for improvement. But more broadly, REVERB has already accomplished some of the most challenging work.
“We’re continuing to show venues, promoters and other stakeholders that this is feasible — fans want it, artists clearly want it,” Sullivan says. “And if the will is there, it can happen.”
This story will appear in the March 30, 2024, issue of Billboard.
It’s time for another spindle around the Executive Turntable, Billboard’s comprehensive(ish) compendium of promotions, hirings, exits and firings — and all things in between — across music.
Sphere Entertainment is placing the creative and brand strategy for its Las Vegas orb in the capable hands of Ned McNeilage, who joins the company as chief creative officer. A creative leader with 30-plus years of experience under his belt, McNeilage will oversee all things creative, including Sphere’s in-house creative design studio and brand teams, as well as the cool task of programming the digital canvas that is the venue’s LED exterior — or Exosphere. Since opening last year, the Exosphere has dazzled/boggled onlookers with fireworks displays, a gigantic eyeball, the moon, Earth and other planets, terrifyingly vivid basketballs, one of those metal climbing geo-domes you probably fell off of as a kid (pictured) and what looked like a ball of rubber bands, among other artist choices. Prior to joining Sphere Entertainment, McNeilage served as CCO at a number of companies, including VML and Swift, as well as BBH USA, the global agency where he worked with brands like Samsung, American Express and Activision. Earlier in his career McNeilage served as group creative director for TBWAMedia Arts Lab, where he worked on projects for Apple Music, and he also created award-winning work during an eight-year run as a creative director at CAA.
“I am pleased to welcome Ned to Sphere Entertainment,” said Jennifer Koester, president of Sphere Business Operations. “Sphere is redefining immersive experiences, including through the Exosphere, which is an unparalleled digital canvas for public art and brand storytelling. Ned has worked with premier brands to spearhead memorable campaigns, and he will bring that expertise to not only support our partners in creating impactful brand moments at Sphere, but also continue to build the Sphere brand.”
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Meanwhile …
Hallwood Media, a Los Angeles-based label and agency that represents songwriters and producers, hired Roderick “PushaRod” Bullock as vice president of A&R/Management. PushaRod’s pedigree includes an extremely productive seven and a half year run as A&R of urban music at Interscope Geffen A&M, where his roster included Rich The Kid, Moneybagg Yo, Kamaiyah, Ian Connor, Neechie, Arin Ray, Mitch and Co Cash. As vp, PushaRod will continue to build Hallwood’s roster of talent and work closely with the agency’s existing artists, producers and writers, including Soundwave, David Stewart, Beach Noise and Yung Dza, among others. Hallwood is the brainchild of former Geffen president Neil Jacobson, who noted he “had the chance to watch Pusha discover and develop some of the most important artists at Interscope for the years we worked together. He pushes the envelope, he’s fearless outgoing and has one of the best Rolodexes in the game (Gen Z-ers please look up Rolodex).”
DEAG founder and CEO Peter Schwenkow marked his 70th birthday this week with the announcement that he’ll hand over management of the German concert promoter to his co-CEO Detlef Kornett, starting April 1. “The captain is leaving the bridge, but not the ship,” said Schwenkow. “I will continue to be part of the journey as an advisor to the company and – together with my son Moritz – as a major private shareholder in DEAG, in order to make my contribution to the company’s continued growth in the interests of all shareholders.” Over the course of 46 years, Schwenkow has seen DEAG grow to 600 employees across seven European countries, with continuous annual sales of over 300 million euros, he said. “You can be proud of your life’s work,” said supervisory board chairman Wolf Gramatke, “and we are sure that with your continued support, we can look forward to an exciting and prosperous future.”
Jeremy Skaller, Nat Pastor, Jay Sean, Jacqueline Saturn and Jared Cotter
Cory Grimes
Wake up, it’s 3AM Entertainment — a new indie label founded by Jay Sean, Jeremy Skaller and Jared Cotter, in partnership with Virgin Music Group. The label’s first project is “Heartless,” a new single from Sean, featuring Ikky and out next week (April 5). “Today’s music business is truly global, and 3AM Entertainment will focus on supporting artists from the South Asian diaspora on their journey to becoming global stars,” explained Sean. Skaller, co-founder of The Heavy Group, and Cotter, a vp of A&R at Range Media Partners, will serve as co-presidents of 3AM. Additional early risers are Jay Sean’s longtime manager, Thara Natalie, who’s been named chief operations manager; Madison Bickel, general manager; and Mahima Sharma as A&R who will be based in New Delhi. Jay Sean’s co-manager Aayushman Sinha will consult on A&R and strategy out of Mumbai. “No single artist has done more to bring South Asian music and culture to a global audience than Jay Sean,” said Nat Pastor, Co-CEO of Virgin Music Group. “Jeremy and Jared have been with Jay on that journey, and together the three executives have a strong track record in supporting and nurturing South Asian artists in their native countries and beyond.”
Island Records promoted recent Women in Music honoree Natasha Kilibarda to vice president of marketing and creative strategy. The NYC-based executive reports up to Jay Schumer, evp and head of marketing and business development, and will stay the course on spearheading campaigns for the surging Sabrina Carpenter and Chappell Roan, along with Brittany Howard and other prized Island-ers. “Natasha is one of the most passionate and creative marketers in music, the relationships she has with her artists and managers speak for themselves.” said Schumer “Her promotion couldn’t be more deserved.” Prior to joining Island in early 2022, Kilibarda spent six years at Warner Music, rising to director of marketing and artist relations in an LA-based role. Earlier in her career, she held roles at ATM Artists and Talenthouse.
Wasserman Music has promoted nine staffers to agent and touring roles across departments, in addition to a new, first-of-its-kind orchestral division. Newly promoted Team Wass members across the agency’s expanding global business include Alex Christie (agent), Annie Cole (manager, touring), Anna Kathryn Groom (manager, brand partnerships), Owen Hynes (manager, tour marketing), Kara Klein (manager, brand partnerships), Brittany Miller (director, festivals), Noah Plotnicki (agent), Lindsay Roblesi (agent) and Holly Rowland (agent). The new Orchestral division will be led by vice president Emily Threlfall Yoon; the new division represents IP-driven symphonic properties like SQEX’s Final Fantasy VII REBIRTH World Orchestra Tour and more than three dozen titles produced by Disney Concerts, including Marvel Studios’ The Infinity Saga Concert Experience, as well as a diverse group of world-class conductors, orchestrators, and arrangers. The division will also partner with artists across Wasserman Music’s client roster, such as John Legend, Melissa Etheridge, Laufey, and Zedd, to conceive and produce new programming symphonic projects. –Jessica Nicholson
Splash, a generative AI startup based in Australia, appointed music tech veteran Tracy Chan as its new CEO. Chan’s new gig follows a nearly two-year stint at SoundCloud, where he quickly rose from senior vp to chief content officer. Chan, who is based in San Francisco, remains a strategic advisor to the audio platform. He was previously vp and head of music at Twitch and earlier in his career spent several years as a product director at Spotify. Backed by Khosla Ventures, King River, Alexa Fund and Mawson, among others, Splash creates “music for the digital generation, excelling in genres like hyperpop, EDM, Glitch, Phonk, Trap, Lo-Fi, Hiphop & others” and developed its own Roblox game, also called Splash. “Across my career, I’ve seen that the best way to help artists make a sustainable living is by engaging and co-creating with fans,” he said in a statement. “Bringing that strategy together with Splash’s talent, tech and audience is an unbelievably exciting opportunity.”
Universal Music Publishing Group promoted Adriana Ramos to managing director of UMPG Brazil, immediately replacing longtime MD Marcelo Falcao in the role. Based in Rio de Janeiro, Ramos reports to Alexandra Lioutikoff, president of Latin America & US Latin for the publishing giant. A UMPGer since 2013, Ramos most recently served as head of creative (A&R and sync) and over the years has overseen licensing opportunities for UMPG’s writers across advertising, film, TV and games, including for Riot Games’ Valorant. Prior to joining UMPG, Ramos held positions at Brazillian indie label Deck, Warner Music and BMG, among others.“With tremendous vision and dedication, Adriana has been instrumental to the success of UMPG Brazil and her promotion is much-deserved,” glowed Lioutikoff, who also recognized outgoing MD Falcao for “solidifying our credibility in the market, building a great team of executive talent, and identifying, nurturing and supporting artists and songwriters” over the past three decades.
Primary Wave Music welcomed Julianne Wilson as senior director of creative sync, a role where she’ll use her experience in advertising and music supervision to maximize sync opportunities for Primary Wave artists and writers. The company also promoted Peter Kurczaba to the same title as Wilson and Derek Pierce to director of creative sync. The NYC-based Wilson joins PWM following roles at Walker and SixtyFour Music, and says she’s already been “doing some digital crate digging” for ways to champion the company’s artists. Kurczaba, who is based in Los Angeles, joined Primary Wave eight years ago as an intern and rose to a director role, working on covers, remixes and sync placements on shows like Welcome to Wrexham and Yellowjackets. Pierce, who moved from NYC to LA to join PWM in 2020, is responsible for syncs in Winning Time, Cocaine Bear and more. Al three report to Marty Silverstone, who oversees the department as president of global sync.
Regina Carter, a multi-Grammy nominated violinist and former MacArthur fellow, will join the faculty of the UCLA Herb Alpert School of Music later this year. Carter, who has taught at the New Jersey City University and the Manhattan School of Music, will be teaching courses in jazz history and performance, and urban musical culture. “I hope to inspire creative transformations within young musicians,” Carter said.
The NMPA SONGS Foundation, which supports up-and-coming writers, has a new board of directors. Songwriters include Justin Paul & Benj Pasek (Kobalt), Dan Wilson (UMPG), Lauren Christy (Reservoir), Allison Russell (Concord), Jordan Reynolds (Warner Chappell), Gaby Moreno (peermusic) and CAM (Sony Music Publishing). Industry director include Jon Platt (Sony Music Publishing), Carianne Marshall (Warner Chappell), Golnar Khosrowshahi (Reservoir), Kathy Spanberger (peermusic), Keith Hauprich (BMG), Jim Selby (Cocord), Alison Donald (Kobalt) and Jennifer Knoepfle (UMPG). Holdovers on the board in include Jewel Kilcher and NMPA execs David Israelite, Danielle Aguirre and Charlotte Sellmyer.
Avex USA Publishing hired Brennen Bryant as its new director of A&R. He’ll oversee Avex USA’s publishing division, including signings and implementing strategies across all deals and sessions. His first order of business was to help sign hip-hop/Jersey club producer DJ Smallz 732, following the success of co-creating “Everybody” by Nick Minaj and Lil Uzi Vert. “We are thrilled to welcome our new A&R Director to the Avex family to help us discover and develop the next generation of talented artists, writers and producers,” said Lou Al-Chamaa, Avex USA’s svp and head of A&R, publishing. “With his expertise and passion for music, we are confident that he will bring a fresh perspective to our A&R team.”
New Zealand-Australian singer Jordan Rakei is the first-ever “Artist In Residence” at the iconic Abbey Road Studios. Perks include full access to the entire building, including the same studios where The Beatles recorded, plus all the classic studio instruments and gear he can get his hands on. As AIR, Rakei will participate in Abbey Road-related outreach programs, including writing camps, mentoring sessions and he’ll help the studio test out potential audio equipment. “Jordan’s exceptional talent and unique approach to music embodies the spirit of innovation that Abbey Road Studios has always championed,” said Sally Davies, managing director. “I’m excited to see how this role unfolds, enhancing the creative legacy of Abbey Road Studios and setting new benchmarks for musical innovation and collaboration for years to come.”
Transgressive Records welcomed esteemed artist manager Moriah Berger for the hybrid role of A&R and marketing manager for North America. In the role, out of Transgressive’s New York office, Berger will work with roster artists on the end-to-end process of making and marketing albums and other creative projects. During her career in management, which has included stretches at Paradigm, Mick Management and Other Operation, Berger has worked with Sharon Van Etten, Angel Olsen, MUNA and Of Monsters & Men, among others. “From the first moment we met Moriah, we knew our tastes, values and approach were all aligned, whilst her revered background within the complex tapestry of artist management was an appealing prospect,” said Transgressive company directors Toby L, Tim Dellow and Lilas Bourboulon. “We cannot wait to watch her continue to thrive as a vital new force in Transgressive’s present and future.”
Artist Publishing Group promoted Matt MacFarlane and Olly Sheppard to senior vps of A&R. Together, MacFarlane and Sheppard will continue to oversee the publishing company while mentoring and developing the A&R team. Both execs have roughly nine years or more at APG, with MacFarlane’s client roster including Tax Taylor and Rio Leyva and Sheppard clocking wins including The Fast X Soundtrack and securing a placement for writers FAANGS and JBACH on the Barbie Soundtrack.
UK-based label and publisher Ostero hired Andy Griffin as campaign manager for Asia and Danny McNamara as an A&R and digital manager. Based in Thailand, Griffin’s focus will be on artist campaigns across Southeast Asia. Previously at Cr2 Records and UMG, McNamara will be responsible for artist recruitment and managing digital artist campaigns in Ostereo’s recordings department. “We are continuing to see huge growth and success within emerging markets, enabling us to develop strong, long-standing relationships within these territories,” said Nick Kirkby, CFO of Ostereo.
Metro Public Relations promoted Emily Hessel to vp of consumer communications and audio. Since joining Metro in 2018, Hessel has been instrumental in expanding the company’s podcast, audio and books strategic consumer communications services. The company’s audio digital clients include Lemonada Media and iHeartPodcasts, with its networks the include Will Ferrell’s Big Money Players Network.
ICYMI:
Concord named veteran exec Stephanie Hudacek — founder of Soundly Music — president of its Rounder Records … SM Entertainment, home to such K-pop stars as aespa and RIIZE, promoted Tak Young-jun to co-CEO alongside existing CEO Jang Cheol-hyuk. Tak was also named executive director of the company’s board.
Last Week’s Turntable: Tyler Hubbard’s New Publishing Shingle Names GM
When Co-op Live, the latest arena from developer Oak View Group (OVG), opens in Manchester, England, in April, it will look a bit different from most similarly sized British venues.
Inside, it will serve up an eminently modern offering: the United Kingdom’s largest arena concert capacity, an acoustically efficient infrastructure and a star-studded concert lineup including Stevie Nicks, Olivia Rodrigo and Nicki Minaj. But outside, the venue’s innovations will be most visible. Situated on the Manchester Ship Canal, Co-op Live is surrounded by a “biodiversity ring” — over 29,000 square feet of lush greenery offering a natural habitat for local wildlife and a surrounding green wall to attract bees. A mile-long pedestrian path partially along the water will encourage more environmentally friendly travel to and from the 23,500-capacity venue.
Since OVG broke ground on Co-op Live in 2021, chairman/CEO Tim Leiweke has frequently walked that route to the arena, which was built by local suppliers to reduce the transportation of materials, is entirely powered by electricity to eliminate the use of gas on site and even collects rain to water its plants and flush its toilets. “Co-op Live is going to be the most sustainable arena in the U.K. and one of the most in the world,” he tells Billboard. “It is our intent, our ambition and our commitment to be carbon neutral, but it takes a year to be certified” with an “excellent” rating from the Building Research Establishment Environmental Assessment Method, run by U.K. accreditation service BRE Global.
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A veteran of the live sector — and of innovation in arena construction, specifically — who once served as president of AEG, Leiweke is known for his enthusiasm for ambitious new projects like Co-op Live and Green Operations & Advanced Leadership (GOAL), a sustainability program developed by founding members OVG; State Farm Arena and its NBA sports tenant the Atlanta Hawks; Fenway Sports Group; and green building expert Jason F. McLennan for arenas, stadiums, convention centers and other venues. “I love GOAL. It’s the most important thing we’ve done toward sustainability,” Leiweke says. “It’s hugely important that we get other people in the industry committed to GOAL. That’s one of [OVG’s] highest priorities.”
Building Co-op Live is only the latest milestone in OVG’s commitment to creating more sustainable concert spaces that began with its billion-dollar, four-year renovation of Seattle’s Climate Pledge Arena (formerly Key Arena), which reopened in late 2021. Now OVG is working to bring sustainability to each of the more than 400 buildings it owns, operates or partners with.
“As an industry, we are a lightning rod of attention,” Leiweke says. “Can we use that platform that has such a big profile to be an example of tackling this issue and doing the right thing?”
A rendering of U.K. venue Co-op Live, where a pedestrian path encourages foot travel to the arena.
Courtesy of Oak View Group
During Climate Pledge Arena’s renovation, OVG floated its iconic roof in the air for conservation — Seattle designated Key Arena’s exterior a municipal landmark in 2017 — and overhauled the 60-year-old building to consume zero fossil fuel, use solar panels for 100% renewable energy power and employ a “Rain to Rink” system harvesting water off the roof to help create the ice for NHL tenant the Seattle Kraken. Naming-rights partner Amazon chose the new arena’s moniker, basing it on its Climate Pledge with environmental advocacy group Global Optimism. Today, it’s a zero-waste venue without single-use plastics — and was the first arena to achieve International Living Future Institute Zero Carbon Certification, meaning it’s energy-efficient, combustion-free and powered entirely by renewable sources.
After working with OVG on Climate Pledge, Amazon provided its web services software to track venue performance for sustainability measures such as energy and water use, greenhouse gas emissions and waste management. In October 2021, OVG and fellow founding members launched GOAL to provide resources to venues exploring how to operate more sustainably.
“You don’t have to be Climate Pledge Arena and chances are you won’t be, at least not at first,” says Kristen Fulmer, OVG head of sustainability and director of GOAL. “It’s important that we meet operators where they are and make incremental improvements over time.”
Take OVG’s newly built Acrisure Arena in Palm Desert, Calif., as an example. It’s surrounded by drought-resistant plants, uses electric Zambonis to maintain the ice used by AHL team the Coachella Valley Firebirds, runs on solar panels covering its parking lot and is sunk 25 feet below grade to limit exposure of its exterior facade and thus reduce its HVAC dependence. Parking lot lights are on dusk-to-dawn sensors, the venue composts, and prepaid parking reduces the time cars spend idling.
“When you open a venue that has all these elements already designed into it, [sustainability] becomes part of your daily procedure,” Acrisure senior vp John Page says. And GOAL provides a “tracking system that allows us to evaluate on an ongoing basis how we can lower our carbon footprint” and reach a target of carbon neutrality by 2025.
As with Acrisure, GOAL’s approach to sustainability often utilizes creative solutions to regional issues, a practice made easier by the data it collects from its now 50 members. (Leiweke intends to double that number by the end of 2024.) “No one does a better job than State Farm Arena on recycling,” Leiweke says. “We brought them in and said, ‘Great, write the playbook.’ And then we bring in all of the other people in our industry that we see as best in class on green and sustainability and say, ‘Great, write that playbook.’ ”
Even with its collected best practices, Leiweke says, “Amazingly, many people turn down [GOAL] because they say it will cost too much money, which is ridiculous. How much do you think it’s going to cost to replace the Earth?” It’s true that upfront costs are higher at OVG’s tricked-out-for-sustainability venues — but, Leiweke insists, GOAL’s energy tracking and operational data will prove they’re saving money in the long term. “It’s usually about how long you’re looking at the budget,” Fulmer says, “and usually it will pay for itself.”
In the meantime, there are ways to defray costs. Corporate partners, Fulmer explains, are often eager to contribute funding for environmental causes, promote their own sustainability agendas or both. GOAL helps those that want to back specific measures — say, funding a venue’s switch from plastic to compostable cups — to team up with venues in exchange for on-site branding or activations.
As artists calculate their carbon footprint for upcoming tours, GOAL venues and partners can provide numbers, as well as initiatives and proposals, to lessen a tour’s impact.
“Do I think it makes a difference that Billie Eilish is going to play my venue when she has a choice because she knows how committed we are to sustainability? 100%,” Leiweke says. “But that’s not the only reason we did it. We did it because we should all be doing this.”
This story will appear in the March 30, 2024, issue of Billboard.
In early September 2022, organizers of the Harvest Moon festival in Miramar, Fla., were forced to cancel their three-day country music event for an unusual reason: They could not find affordable cancellation insurance for the festival, which was scheduled to take place Oct. 27-29, little more than a month away.
Executives with destination-festival producer Topeka thought they had a policy in place when they announced Harvest Moon — which was to feature headliners Eric Church and the Turnpike Troubadours — and had had no problem getting coverage in the past; the festival fell outside the official hurricane season. But approximately six weeks before the event, weather forecasts indicated that Miramar could be in the path of two developing superstorms. As a result, sources close to the festival tell Billboard that Harvest Moon promoters were suddenly being quoted prohibitively high prices that led to the decision to scrap the event and refund buyers, despite being 70% sold.
While these circumstances are rare, the incident underscores how the liabilities posed by inclement weather and climate change have significantly increased financial risk for independent promoters.The event business used to be much more competitive, which meant much lower prices for the policyholders. But a substantial increase in the number of festivals taking place yearly in North America, coupled with an increase in adverse weather, has caused event cancellation insurance premiums to triple and deductibles to balloon in recent years.
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For much of the last decade, event cancellation insurance enabled promoters to insure their expenses and forecast profits for about 80 cents per $100. So, for example, a promoter that booked an artist for $500,000 could purchase a $4,000 policy covering that expense in the event of an adverse weather cancellation.
But policy prices have risen exponentially now that “insurance companies are increasingly relying on historic data about regional weather patterns and spending more time trying to identify the statistical risk based on location and time of year,” says Paul Bassman, a broker with Dallas event coverage firm Higginbotham.
Tim Epstein, an attorney for independent festivals in North America, says rising premium costs are first felt by indie promoters and organizers. While Live Nation and AEG have begun reducing payouts for festivals that cancel 60 to 30 days in advance, prompting some artists to carry their own policies, indie promoters can’t often stipulate similar terms for their acts, and, as a result, “people are becoming more cognizant of the risks they face from weather,” he says.
This story will appear in the March 30, 2024, issue of Billboard.
On its surface, Cali Vibes seems like a normal music festival. In February, the three-day Long Beach, Calif., event held its third annual edition, welcoming 20,000 fans per day with a bill topped by Gwen Stefani, Stick Figure, Slightly Stoopid and Rebelution. But a closer look reveals quiet innovation. Attendees drink from reusable plastic cups instead of single-use ones. Solar panels power the artists lounge. Staff members posted at each garbage station advise guests on whether waste should be thrown away, recycled or composted. Excess food is donated to local shelters.
The festival is a fun time — and a testing ground for sustainability initiatives that may eventually be used throughout the live sector. In 2023, Goldenvoice parent company AEG Presents designated Cali Vibes as an incubator to pilot green measures with the hope of expanding them across AEG’s festival portfolio. Cali Vibes designed its program in partnership with Three Squares, a Los Angeles-based environmental consulting firm.
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“Environment is part of the DNA of the festival,” says Goldenvoice vp of festivals Nic Adler, who in his position oversees California festivals including Cali Vibes, Cruel World, Just Like Heaven, Portola, Camp Flog Gnaw and Goldenvoice’s other “non-desert” (i.e., not Coachella or Stagecoach) events, which all typically draw between 20,000 and 30,000 fans per day.
“Cali Vibes is definitely the greenest one,” says Adler, who also helps book the shows, which focus on reggae, roots rock and hip-hop. “It’s harder to do something on the scale of 125,000 people a day [like Coachella or Stagecoach] versus 30,000, so the festivals we oversee are testing grounds for our larger events.
“We’re all aware that bringing 50 truckloads of stuff and 50,000 people to a site is not sustainable,” he continues. “But there’s a way to go at it where everybody does better.”
Goldenvoice doesn’t promote Cali Vibes as a green festival — but it certainly could. That starts with how fans reach the festival grounds at Long Beach’s Marina Green Park. Cali Vibes promotes public transit use by offering attendees free or discounted rides through a partnership with L.A. Metro and electric scooter company Bird. (Scientists cite the emissions from fan travel as the single biggest challenge in greening concerts.) This year, most Cali Vibes transport vehicles were electric. While the festival can’t control how artists arrive at the site or how the event’s equipment is delivered, its “no idling” rule reduces emissions by requiring cars and gas-powered golf carts to be turned off when not in motion. Adler says the rule will likely be implemented at Coachella 2024.
Reusable cups from r.Cup were the rule.
Nicolita Bradley
Elsewhere, festival signage is made from wood so it can be reused, while thousands of square feet of plastic banners at stages are taken by upcycling company Rewilder after the event wraps and sewn into tote bags and backpacks sold at the following year’s merchandise stand. Unsold merch is refashioned into staff uniforms. This year, the festival’s reusable cup program, r.Cup, had an 81% return rate, which translated to the elimination of 300,000 single-use plastic cups. Water is served in aluminum cans, and refill stations are located throughout the event. Each ticket includes a $5 sustainability charge — Adler says it helps fans “feel like they’re participating” — which is split between greening festival operations and nonprofits including Surfrider Foundation and Plastic Pollution Coalition; Cali Vibes has donated $130,000 since the program’s inception.
Such forward-facing initiatives are crucial, Adler explains, because “festivals are inherently discovery-based in terms of new music, new people, new food” and can instill new habits that might stick with attendees. “We are an example,” he says, that could inspire fans to get their own reusable cup, learn to compost or go vegetarian.
Roughly 20% to 30% of food vendors at Goldenvoice festivals are vegan, with all vendors required to offer at least one vegetarian option. When Morrissey and Siouxsie Sioux headlined Cruel World in 2022 and 2023, respectively, both artists required that meat not be sold, resulting in roughly 80% vegan options — and demonstrating the power artists have to demand sustainability initiatives. Meanwhile, festival staff collect and compost food waste from vendors and divert excess food to local nonprofits and homeless shelters.
Beyond the solar-powered artists lounge — which Adler says has become a point of pride even if it isn’t “that great-looking” — the fest has shifted to clean energy in several areas, including solar-powered light towers in parking lots, merch stations and bathroom zones, and battery-powered LED lights in some locations. In 2023, the use of renewable diesel in generators and heavy equipment eliminated 43 tons of carbon emissions.
And since festival greening often means entering unknown territory, Adler says his team “spends a lot of the year going to random parking lots to meet someone to test a solar battery. We’ve seen more things we don’t like than things that will work, but that’s the process to find the right products.”
Staffers served as garbage station guides.
Juliana Bernstein
When it comes to green initiatives, Adler thinks the live sector is “crossing the threshold.” As sustainable technologies become more widely available and adopted, “the more prices are going to come down, so more festivals will want to use solar batteries or electric vans. The minute [the costs] start affecting the bottom line in a positive way, there’s going to be a full push for all of this.”
That hasn’t happened just yet, but even so, Adler can’t “recall a time in this business where it has been easier to use these alternatives.” He predicts that in five to 10 years, green energy tech will be established and affordable enough for producers to feel confident using it for large-scale stages and other major energy use points.
But for Adler, the goal is not necessarily to create a zero-emissions festival — “If you restrict it too much, people might not come back” — but instead an enjoyable, inspiring environment that implements and showcases ever-improving sustainability components and which vendors, artists and fans are happy to return to.
“You must create the opportunity for people to do the right thing,” he says. “That’s what our team is focused on the most: Have we created enough opportunities for people to participate in doing better?”
This story will appear in the March 30, 2024, issue of Billboard.
BMI, which was acquired by New Mountain Capital in February, last night notified songwriters and publishers that its previous owners, mainly radio and TV stations, have followed through on their commitment to disburse a $100 million bonus from the undisclosed amount received for the sale — which sources say was over $1 billion — to songwriters and publishers. What’s more, it disclosed to each songwriter and publisher how much they will be receiving.
Songwriters and publishers expressed gratitude for the payout — after all, the sellers were under no legal obligation to share any of the sale price with BMI members. In fact, some consider it a very generous reward from the prior owners. However, other sources have suggested that morally, the previous owners should shared something, considering it was songwriters’ and music publishers’ rights that generated all the licensing revenue and created the value for the sale price to be achieved.
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In any event, publishers and songwriters contacted by Billboard Thursday (March 28) said they were engaging in mathematical analysis to try and figure out what their payment represented, even though BMI laid out on its website some details on how it arrived at each individual payout. According to the website, BMI looked at the most recent five years of payouts (2019-2023) and used that as a basis to determine how much each payout should be — after taking into consideration whether the songwriter’s catalog was there for all five years or is still there even if the songwriter has left. Then, it apparently divided songwriters into tiers based on undisclosed parameters and paid every songwriter or publisher in that tier the same amount according to the website. Only songwriters or publishers that had received over $500 in royalties were eligible for a bonus distribution.
BMI didn’t provide any information on how it calculated allocations other than to say it split the bonus payouts evenly between songwriters and publishers — and that sold catalogs’ bonuses would be pro-rated between the new owners and old owners. But it did disclose that the method it used “is different from how we calculate our quarterly distributions,” according to the letter signed by BMI president/CEO Mike O’Neill that accompanied news of the allocation. “We thought very carefully about how we determined this allocation and made every effort to be as inclusive as possible and have it applied to the greatest number of earning BMI affiliates,” O’Neill’s letter stated. “Your allocation is truly well deserved, and I’m very pleased to deliver it to you on behalf of BMI’s former shareholders. Moving forward, your future with BMI is brighter than ever.”
Meanwhile, publishers’ data teams spent the day analyzing the payouts, looking at instances where they could see payouts on multiple catalogs or songwriters with similar characteristics for the five-year terms in order to compare them. Others measured their bonus payout as a percentage of the $100 million or compared it to the suspected sale price.
Still others decided that the best way to measure the bonus was to add up all the royalties BMI paid for a song catalog for the five-year period to see what percentage of that amount the bonus comprised; and then to compare that percentage with other songwriters or catalogs. One such catalog, an A-level writer/producer with several No. 1 hits during the period, earned about $4.1 million from BMI over those five years and received a bonus of $47,000 — or a 1.15% bonus on the earnings for the period, according to one source who had access to that data.
Another publishing source says comparing songwriters on its rosters who are equally successful to what each received as a bonus created quite a bit of confusion. In one instance, when they compared two songwriters at the same level, both got the same amount even though one has been at BMI for all five years while the other has only been there for only a few of the five years. “BMI might file this under ‘no good deed goes unpunished’ or ‘looking a gift horse in the mouth,’ but so far I can’t see any rhyme or reason on how they are determining the payouts,” that publisher says, but quickly adds, “Having said that, I am very happy for getting the money.”
A BMI representative was unavailable to comment at deadline — the organization was holding its Trailblazers of Gospel Music Awards event in Atlanta on Thursday. But the O’Neill letter to those receiving bonus payments also noted that the new owners will give BMI increased capabilities and leave the organization in “the best possible position to tap into numerous growth opportunities that will ensure your long-term success…increasing your distributions, elevating the services we provide and exploring new revenue streams that will benefit you.”
LONDON — Utopia Music is planning to rebrand as Proper Group AG, named after its core physical music distribution business, to reflect changes to the Swiss-based firm’s “strategic direction,” the company said Thursday (March 28).
The proposed name change, which needs to be approved by shareholders, comes almost two months after co-founder and former head Mattias Hjelmstedt exited Utopia Music following a shake-up of its executive ranks.
“As Utopia has evolved under new leadership, we recognize the need to align our brand with our new strategy and as a result, new market positioning,” said Michael Stebler, who was appointed CEO in January, in a statement sent to Billboard.
“Our previous brand identity doesn’t accurately reflect who we are today and where we aim to go in the future,” said the chief executive – a former managing director of Investment Advisors Zug AG, which operated on behalf of Utopia’s majority shareholder group. Like Utopia Music, Investment Advisors Zug AG is headquartered in the scenic Swiss town of Zug, located close to Zurich.
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Utopia Music acquired Proper Music Group, the United Kingdom’s biggest independent physical music distributor, which provides distribution services for nearly 6,000 indie labels and service companies, for an undisclosed sum in January 2022.
Eight months later, the company bought up the assets of U.K.-based Cinram Novum — which provides warehouse, fulfillment and distribution services to music labels and home entertainment companies, including Universal Music Group, Sony Music Entertainment and [PIAS] — and renamed it Utopia Distribution Services (UDS).
Both acquisitions took place during a period of intense hyper-growth between 2020 and 2022 when Utopia rapidly acquired 15 companies spanning music tech, finance, publishing, marketing and distribution.
A well-documented downsizing followed, encompassing multiple rounds of job cuts, company divestments and ongoing legal actions, eventually leading to the appointment of a new CEO and executive team at the start of the year.
Changing the company’s name to Proper Group “represents a fresh start,” said Stebler, “and reflects the changes to our strategic direction, where distribution sits at the core of the commercial value chain.”
Under the new arrangement, Billboard understands that Utopia/Proper Group will be divided into four main departments: Proper Distribution, Proper Payments, Proper Processing and Proper Music Data.
Together, the company says, they will provide clients with a “comprehensive suite of tech services” — including cross-platform analytics and royalty tracking, processing and payments — all built around the firm’s music distribution business, which has long generated the bulk of its revenue.
“By leveraging the Proper brand,” the company will “benefit from the positive and strong brand equity Proper has in the music industry,” said Stebler.
The company’s executive team remains unchanged with Stebler supported by deputy CEOs Alain Couttolenc and Drew Hill, a long-serving veteran of the U.K. physical music industry, who doubles as Utopia/Proper Group’s chief of distribution.
Hill’s responsibilities include overseeing the U.K.’s biggest distribution warehouse for physical music and home entertainment — a 25,000-square meter facility in the town of Bicester with handling capacity of up to 250,000 units per day — which Utopia opened last year as part of a £100 million ($125 million) long-term deal with international logistics company DP World.
More recently, Utopia successfully secured around half of a Series C funding round (understood to total more than 15 million euros) with a second tranche of C-round funding underway. The funds will be used to drive commercial growth, enhance product development and strengthen the company’s balance sheet, Stebler told Billboard in January.
Shareholders will get to vote on the proposed name change when Utopia holds its Annual General Meeting at the start of May.