afrobeats
Seven months after Tyla released her self-titled debut album, which spent five weeks at No. 1 on Billboard‘s World Albums chart, the popiano princess returned with the deluxe edition TYLA +. And after gaining co-signs from SZA, Ciara and more from his “Soh-Soh” cut from his Sunday’s At Zuri’s EP this summer, Afro-R&B artist Odeal is feeding his growing fanbase with more new songs.
And those are just two of the best tracks of the month in African music, which in this edition of the column spans from Nigeria to Ghana to Zimbabwe to South Africa and back again. There’s the deep baritone of the rapper Holy Ten, the distinctive crooning of Ckay and BNXN, the aggressive stylings of Black Sherif and Stonebwoy and a high-profile guest spot from Afro Raver Rema, among several others.
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We’ve highlighted 10 of our favorite new songs by African acts that have come out roughly within the last month. Check out our latest Fresh Picks, and catch a vibe with our latest Spotify playlist below.
Phyno, “It’s Nothing”
Nigerian rapper Phyno doesn’t come to play on “It’s Nothing,” the opening track of his fifth studio album Full Time Job. He proclaims how his money and legacy are untouchable in his infectious Igbo flow. And Major Bangz’s ’90s hip-hop-inspired production, interspersed with a triumphant horn section, gives Phyno extra pep in his step.
Tyla feat. Tony Duardo, Optimist & Maestro, “SHAKE AH”
Tyla already had our booties shaking to her breakthrough smash “Water” last summer, and she’s bringing us back to the dancefloor with “Shake Ah,” the first of three new songs featured on the deluxe edition of her eponymous debut album. With producer Tony Duardo (who frequently works with fellow amapiano star Uncle Waffles) and vocalists Optimist and Maestro in tow, the Grammy-winning artist stays true to her amapiano roots with the track’s bustling log drums and folk-tinged melody. “Too serious, too serious/ Hands on my hips, he don’t wanna let go,” she breathily coos. Only a handful of the lyrics are sung in English, proving that Tyla can continue breaking through the mainstream without breaking away from the sounds of her native South Africa.
Odeal, “Temptress”
Following the success of his viral “Soh Soh” single, Odeal keeps his momentum going while sonically slowing things down on his latest enchanting offering “Temptress.” He croons about being in love with a woman whose lifestyle (“purple lights,” “cash on the bedroom floor,” you get the picture) clearly indicates the feelings aren’t mutual, while cleverly interpolating Aaliyah’s “Boy, I gotta watch my back, ‘cause I’m not just anybody” line from the chorus of “Are You That Somebody.” (“Friends told me to watch my back, ‘cause I’m one of many bodies,” he sings.) And Harry Westlake’s ‘90s R&B-inspired production has listeners as deep in their feelings as Odeal is in his.
Wizkid feat. Brent Faiyaz, “Piece of My Heart”
Wizkid and Brent Faiyaz are a pair of amorous, yet slightly misleading heartthrobs on the sexy “Piece of My Heart” single, which arrives ahead of Wiz’s sixth studio album Morayo that’s due Nov. 22. Both artists remind their lovers how inseparable they are (“Nothing can tear us apart,” Faiyaz reassures before delivering the track’s titular line) over a sultry guitar hook and bubbling percussion. The Afrobeats superstar playfully nods to his and Drake’s Hot 100 No. 1 smash “One Dance” before the track slows down in its second half. Here, Wiz and Faiyaz croon about how hard it is for their women to catch feelings for them when they’re always catching flights. “Stressful, I know/ Every other day, another timezone,” Wiz expresses. Maybe having only a piece of their hearts isn’t enough.
Nasty C, Lekaa Beats, ODUMODUBLVCK & Chip, “Trouble”
South African rapper Nasty C and Nigerian producer Lekaa Beats blend hip-hop, trap, Afrobeats and amapiano on their joint EP Confuse the Enemy. On the highlight track “Trouble,” Nasty C emphasizes the “pressure” he’s facing from all corners of his life, while featured guests Nigerian MC ODUMODUBLVCK and UK rapper Chip spit verses about their own hardships and how their hustle helped them persevere (“That’s why I let my heart pour every time I rhyme/ ‘Cause I never know who’s listening to me on the other side,” Chips raps). And Lekaa’s affecting Afrofusion production makes those listening to “Trouble” feel at ease.
Holy Ten feat. MrCandy, “Kilimanjaro”
Zimbabwean rapper Holy Ten’s deep baritone anchors this track off his new album Proud Father, with a plaintive acoustic guitar over a driving low-end beat providing a bouyant backbone for the song to soar. Alongside frequent collaborator MrCandy, who delivers a soaring guest verse, “Kilimanjaro” is a standout on the new album, which only suffers from being just 24 minutes long. The entire project is worth a listen.
Black Sherif, “Rebel Music”
Sherif’s aggressive vocal style is on full display on this latest single, with production that feels as big as his ambition and defies any easy categorization. There is something magnetic about Sherif’s confidence on the microphone, not the least because his lyrics center on defiance in the face of adversity and his own sheer force of will — not something to be taken lightly. If his last few singles are any indication, this next album will be an achievement.
BNXN & Rema, “Fi Kan We Kan”
Two of the most distinctive young voices in Nigeria teamed up for this new one, which features BNXN’s signature falsetto floating over the first verse and hook before Rema comes through and delivers a verse so slick that it’s hard to tell if he’s even taking a breath with a confidence that is infectious. The track grows in momentum throughout, with amapiano log drums becoming more pronounced as it goes along — with a cinematic music video that ties it all together.
Stonebwoy feat. Ir Sais, “Memories”
With an old school R&B feel, Ghana’s Stonebwoy delivers an infectious track that both shows off his vocal prowess and distinctive style, while Ir Sais croons over the hook. It’s a song that feels out of another place and time, but works because there’s nothing out like it right now — and is a great primer for his just-released album UP & RUNNIN6 which he dropped last week.
Ckay feat. The Cavemen., “Addicted”
Ckay’s emotional vocal stylings take a detour out of his usual minor-keyed environment into the much brighter highlife world of The Cavemen., resulting in a track that feels like watching an intimate performance at a late-night jazz club, something that’s completely different from what the young singer has done in the past. The band’s percussion gives the song a different vibe, while Ckay’s voice fits in effortlessly, for one of the strongest collaborations this year.
Libianca has been on the move. One day the Cameroonian American singer-songwriter is flying out to Paris, the next she’s in New York City. One month before attending New York Fashion Week in September this year, the Afro-soul singer-songwriter performed at Montreal’s Osheaga Music & Arts Festival, which was on her bucket list of music festivals to perform at. She joined the likes of SZA, Tyla, Raye and Chappell Roan on the lineup of one of Canada’s biggest music festivals, where 147,000 festivalgoers flocked to Parc Jean-Drapeau over three days.
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While traveling around the world, Libianca (real name Libianca Kenzonkinboum Fonji) has been mapping out time to lock in at the studio and finish the follow-up project to her debut EP, Walk Away, that she released in December 2023 via 5K Records Limited and Sony Music Entertainment UK. “‘Libianca is in her ‘I don’t give a f–k’ era,’” the 24-year-old artist tells Billboard over Zoom. “That is the best way to put it – because these past few months, I’ve gotten out of my head completely. I stopped running on the wheel and [quit] desperately trying to find more admiration and quickly follow my most recent accolades with more accolades and more glory. Just giving all that up and just going back to where it all started. Just doing this s— ‘cause I love it.”
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But from the outside looking in, you wouldn’t see any trace of the nightmare the “People” hitmaker faced just five months before. In April, Libianca announced she was postponing the North American leg of her Walk Away EP World Tour three days before it was set to start in her hometown of Minneapolis, Minnesota. Her manager M3tro raised the Cameroonian flag on stage at the Souled Out Festival in Sydney, Gold Coast and Melbourne in March, while the Australian flag was also waved during her performances. Uniting the flags was a moment to not only show respect to the Australian festival attendees, but to clarify Libianca’s nationality as “there was a time when people mistakenly believed she was Nigerian,” M3tro explains. But Libianca’s gesture of showing pride for her Cameroonian heritage, which she has previously displayed by posting emojis of her country’s flag numerous times on social media, sparked disapproval from armed separatists in Cameroon known as The Amba Boys, who sent Libianca death threats.
The separatists misinterpreted Libianca — who moved to Bamenda, the largest English-speaking city in Cameroon, when she was four — waving the Cameroonian flag as showing support for the country’s long-serving president Paul Biya and his Francophone-dominated government. In 2016, Anglophones protested against the government for the French language being imposed in the courts and schools, fighting to preserve their cultural heritage and end decades-long marginalization. The resulting 6,000 casualties, according to the Human Rights Watch’s World Report last year, and more than 1,000 arrests between 2016 and 2021, according to Amnesty International, have heightened Anglophone secessionists’ desire to have their own independent state, named Ambazonia, in the ongoing Anglophone crisis.
“My holding of the Cameroonian flag was not to state in any way what side I’m on but a symbol of faith that someday, we THE PEOPLE will reunite and lead with love because we are better together when we help each other instead of hating each other,” Libianca wrote in a handwritten letter posted on her socials on April 12. “The flag is not Paul Biya. IT’S US, THE UNITED REPUBLIC OF CAMEROON, our vibrance and our culture together.”
Libianca told BBC in May that the death threats – which started coming in on March 23, the morning after her first Australia show in Sydney – included vile messages saying that she should “never step foot in Cameroon – or they would kill me on-site.” M3tro confirms to Billboard the numerous “alarming” threats went to the team’s business email, as well as his personal email.
“At first when [the emails] came, it was just one, two – like, ‘OK, this is something where here and there you get a fan that would just be talking reckless, but it’s nothing,’” he recalls. But along with the death threats, he said separatists were sending money requests to management’s email, and there was a flood of nefarious comments on Libianca’s Facebook and Instagram accounts. “At this point, this is not a joke no more,” says M3tro. “So I really had to call the team. We had to talk and know how we’re gonna deliver it to her, so she can understand and be able to finish with the job she’s doing in Australia – rather than just cancel that [part of the tour] as well.”
Libianca says she took a day off of work after learning about the severity of the threats — which went on until her show in Perth on March 31 — “to sort through my emotions.” She and her team, including her North American reps at APA, proceeded to postpone the 14-date North American tour – not only for her safety, but also to protect her U.S.-based family members from Cameroonian separatists living here.
“For me, it wasn’t an easy thing,” M3tro adds. “As a manager, I see everything. [She’s] worked hard [rehearsing] and you’re trying to do [the tour], but now you have to put that on hold. And as a friend, I also see her heart, sweat and tears. It’s not an easy thing what she does, because the type of music she does, she has to express on a deep level. And it was like, ‘I’m supporting my country. I wanna bring my country to a brighter side and I’m facing backlash for certain things.’ And as a friend, to me, I could see the pain in her and that’s what hurt me.”
In Libianca’s aforementioned letter, she expressed how the threats “overshadowed” living out her dreams and making her country proud. After competing on NBC’s The Voice in 2021 – where she finished in the top 20 before being eliminated – Libianca’s dreams of having a music career turned into reality when she released her global breakout hit “People” the following year. The Afro-soul track – which spurred multiple remixes with Nigerian sensations Ayra Starr and Omah Lay, Mexican American pop star Becky G and Irish singer-songwriter Cian Ducrot – earned Libianca her career-first entry on the Billboard Hot 100, peaking at No. 80, and it reached No. 2 on the U.S. Afrobeats Songs chart. In 2023, she won the viewer’s choice: best new international act award at the BET Awards and opened for Alicia Keys’ Keys to the Summer Tour. Libianca was on cloud nine. But during this recent dark period, Libianca says that God and her support system – including her family, close friends and team – kept her afloat.
“After that, I just saw [the situation] in a very positive light. I had a chance to speak up, not just for myself, but for others. That’s how I handled the situation really,” she explains. On April 24, she released the single “Gods People,” an anthem that calls for casualties to cease in Cameroon and for harmony to be restored. On X, Libianca wrote that profits made from the song’s streams went toward supporting victims of the Anglophone crisis, which literally hits close to home for her. What was once her “very vibrant” home of Bamenda, she describes, became deserted due to locals, including her family, having to seek refuge in the French-speaking regions of Cameroon. In 2023, the Norwegian Refugee Council reported that Cameroon has the second-most-neglected displacement crisis in the world.
After the Cameroonian flag controversy, Libianca and her team made the call to follow through with her European tour in May and June. “[Her] family’s not [in Europe]. And we didn’t really feel like safety is something that has to be taken care of there. The rules are much different there than the U.S.,” says M3tro, adding that the majority of European countries have stricter guidelines on bearing arms.
Libianca’s team still added extra security measures at her shows, such as security guards patting down attendees. For her set at Osheaga Festival, which came two months after her European tour, M3tro said the team took even more precautions, like not booking any of their lodging arrangements under her name, and having a security guard with her whether she’s in transit or walking on public grounds.
With these safety measures, Libianca made it clear she’s not letting anyone or anything cause her to live in fear. Performing her healing music to the masses is part of her mission, and she plans on continuing to do so when she returns to U.S. stages after her upcoming EP drops. “When I get to go out on tour again, and I get to do it fully, it’s gonna be so good – because there’s gonna be a whole new project out, on top of other things that have already been out,” Libianca explains. “There’s going to be so much more diversity to my set of the things I can talk about with my fans. And the experience is going to be much greater than it was before.”
Following Walk Away, Libianca has released a handful of collaborations, including “Darling” with British singer Lewis Fitzgerald and “Side” with Ghanaian musician KJ Spio and Tanzanian artist Harmonize. She says her upcoming EP, which she reveals is “almost done” and slated to be released early next year, is influenced by her diverse music taste from her upbringing, from being in choirs at church and boarding school to listening to ABBA. She also teases that there are songs on the project that will “surprise people.”
“The project itself has all the things that I’ve experienced since ‘People’ happened,” Libianca says. “I don’t think I’ve been open with my fans since then about how I’m genuinely doing, the things I’m going through. So I’m doing it through this project.”
It’s officially fall, and these African artists have plenty of new music to usher in the new season with.
Oxlade transcends the continent’s borders with a vibrant combination of old-school African music and modern-day Afrobeats — and an international array of guest artists, from Jamaican dancehall star Popcaan to U.K. rapper Dave to legendary Nigerian singer-songwriter Wande Coal and Congolese icon Fally Ipupa — on his long-awaited debut album OFA (Oxlade From Africa). And Fireboy DML puts his heart on his sleeve and stays true to the sounds he grew up listening to on his self-titled fourth studio album Adedamola.
We’ve highlighted 10 of our favorite new Afrobeats (and related) songs that have come out roughly within the last month. Check out our latest Fresh Picks, and catch a vibe with our latest Spotify playlist below.
Mofe., “Good Day”
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Mofe. fuses Afrobeats and disco for his self-branded Afrodisco jam “Good Day.” The Nigerian American artist behind the viral track “Prince of Egypt” – which Destroy Lonely sampled on “Cadillac,” from his latest Love Lasts Forever album – adds a funkier groove, assisted by shimmering synths, to Afrobeats’ syncopated percussion and overall feel-good vibe. It’s kind of impossible to not have a good day while listening to this song.
Fireboy DML feat. Seun Kuti, “ecstasy”
Fireboy DML craves a woman’s body like “ecstasy” on this erotic number from his eponymous fourth album Adedamola. Producer Bassiqally’s ebullient percussion occasionally dotted with log drums and chanting ad-libs, paired with featured artist Seun Kuti’s sexy and soulful saxophone melodies, make “ecstasy” sound as addicting as the real deal. “It’s a song that sounds like sex – I always have a record like that on every album, because it’s somewhat a part of my personality,” he told Apple Music, adding that he “had an image of [Kuti] on the sax for the record…. He’s an amazing person with a very crazy and colorful personality that resonates with me.”
Odunsi (The Engine), “BACK IN OFFICE”
Odunsi (The Engine) makes being “BACK IN OFFICE” much more amusing in the opening track of his latest EP Nigerian Boyfriend. The alté artist assumes the position of a boss who entices women with his “tune and bounce,” this time with a swelling orchestral intro and outro that bookend the song’s polyrhythmic production (courtesy of OTE, who’s also the sole songwriter). And with its corporate-themed visualizer, “BACK IN OFFICE” would’ve been the perfect campaign song for I AM GIA’s new Gia Office.03 collection.
Minz, “mo de ma [by any minz]”
Minz becomes a soothing voice of reason on his “mo de ma [by any minz]” single that dropped ahead of his debut album By Any Minz, due Oct. 4. He reflects on his journey to the spotlight, including the “dark days when man never glow,” over Puffy Beatz’s relaxed production. Grammy-winning singer Angélique Kidjo is heard in the outro, calling out his album title within seconds of meeting Minz. “This felt like a revelation…. Sometimes, the signs show up exactly when you need them, and they make everything make sense,” he wrote on Instagram underneath a clip that captured the kismet moment.
Oxlade, “RMF”
Oxlade is “all about that life” on “RMF” from his debut studio album OFA (Oxlade From Africa). “RMF,” which stands for “Rich Motherf—er,” finds the Nigerian hitmaker relishing in his new luxe lifestyle while going back to his rapping roots. “When I was in secondary school, I stopped singing because of peer pressure. I had to learn how to rap to fit in. I’m grateful now cos [sic] it’s affected my pen!” he told Wonderland. And its Fela Kuti-inspired Afrobeat production, from the grandiose horn melody to the dizzying saxophone outro, pays homage to the vintage African sound.
Fireboy DML, “Change Your Life”
The YBNL crooner gets into the groove on “Change Your Life,” off his latest album adedamola. Propelled by an insistent backbeat, an adventurous bassline and a track-opening trumpet solo — that’s right — producer Bassiqally quickly sets a tone that makes “Change Your Life” stand out from the rest of the project musically, even if it remains firmly within the romantic love-life stories that populate the album. But “Change Your Life” continues to surprise throughout, with Fireboy bringing melody on top of melody and proving adept at riding the rhythm.
Oxlade feat. Sarkodie, “OLOLUFE”
There are plenty of standouts on the latest Oxlade album OFA, which essentially serves as a clearinghouse for his best singles of the past 18 months. Oxlade himself is adept at setting the vibe, with his vocals soaring over the production, a mix of doubled-melody and falsetto that reaches into the stratosphere. This track really shines, however, with the forehand punch that is Sarkodie’s verse, which punctuates the ambiance and brings a renewed energy and a swagger to the track that sets it apart.
Morravey, “Ifineme”
One of the breakout stars of Davido’s phenomenal Timeless album from 2023 on the track “The Garden,” Morravey — also signed to David’s Davido Music Worldwide label — is a dynamic singer with a gorgeous voice, and this new cut “Ifineme” is another from a similar mold. The song came hand in hand with another single, “Upstandin,” that also showcases her vocal prowess, but it’s “Ifineme” that truly feels transcendent: a track that builds organically with its feeling of the early days of love, until reaching a soaring hook complete with a full choir that fills to the rafters. It’s a great song, and her winking metaphors demand repeat listens.
LADIPOE & taves, “Compose”
A low key intro and a reverb-soaked background quickly give way to a tight groove on this latest collab, with LADIPOE flowing effortlessly over the beat, bouncing in time, as he raps about his latest romantic interest. Featured guest taves makes little more than a cameo, but it’s really the hook that makes the song such an earworm — “You wan make my head explode” — with a catchy melody that burrows into the brain. There’s a joy to this one that bubbles under the surface but comes through nevertheless, and which stamps itself on the listener.
Khaid feat. Olamide, “Way Back”
Few young singers have made as much of an impact in the past two years as Khaid, who despite his string of infectious singles is still just a teenager. But this track sees him linking up with one of Nigeria’s OGs, as Olamide comes through with a verse in his classic style — cocky, on and off the beat, always dripping with swagger and effortless cool — before ceding the floor back to Khaid and his penchant for crafting melodies that seem timeless, despite his years. It helps that the music video is pure fun, too, with the duo clearly enjoying themselves in the studios. Khaid hasn’t missed yet.
Afrobeats producer Thisizlondon has signed with Love Renaissance (LVRN), Billboard can exclusively announce on Tuesday (Sept. 17). Thisizlondon, formerly known as LONDON (real name Michael Hunter), has produced some of the biggest Afrobeats records in recent history, from Ayra Starr‘s “Bloody Samaritan” to Rema‘s Billboard Hot 100 No. 3 smash “Calm Down.” He’s also contributed […]
Afro Nation Detroit 2024 was a two-day music festival that brought together top Afro artists across Afrobeats, hip-hop, R&B, dancehall, gqom, amapiano and more. Held in the birthplace of Motown and techno, Detroit proved to be the perfect location for this vibrant celebration.
The world’s largest Afrobeats festival took place Saturday to Sunday, Aug. 17-18, at Bedrock’s Douglass Site. This historic venue, formerly the Brewster-Douglass Projects, was the nation’s first federally funded housing project for African-Americans and the former home of legends like Diana Ross and Smokey Robinson.
Afro Nation Detroit showcased a wealth of performances from the Black diaspora, including Rema, Omah Lay, Ayra Starr, Kizz Daniel and Michigan native Kash Doll on the main stage. Meanwhile, artists like Uncle Waffles, Musa Keys, Scorpion Kings, DBN Gogo and others kept the party alive all weekend at the Piano People stage. To be honest, there were moments when the Piano stage was even more lit than the main Lit Everywhere stage.
The festival’s opening day faced a rocky start due to weather delays, but once the festivities began, the party didn’t stop until around midnight. DJ Marine kicked things off with an electrifying set, setting the tone for Charity, who brought main-stage energy. King Promise followed, illustrating why he’s the king, delivering a performance that turned the audience into a choir. Rema shut down the day with an unforgettable, fiery performance.
Day 2 saw a significant increase in turnout — if day 1 was full, day 2 was packed. Juls and DJ Marine amped up the crowd upon entry, setting the stage for Ruger, who worked the audience with ease.
When Shenseea took the stage a few minutes later, the crowd erupted, as if they had been waiting their whole lives for this moment. She performed fresh tracks from her new album Never Gets Late Here, followed by Asake, who delivered an animated performance, quite literally bouncing off the walls.
Although Lil Wayne had to cancel due to bad weather in NYC, the festival was still an incredible experience.
Check out the four best main-stage moments.
R&B Meets Afrobeats with PARTYNEXTDOOR
Image Credit: Izzy Nuzzo
In a year brimming with highly acclaimed releases from women in Nigerian music, Qing Madi’s voice is hard to ignore, set apart by its youthful resonance.
Before her emergence on the Afrobeats scene, Qing Madi (real name Chimamanda Pearl Chukwuma) had regular life plans like most young people: get a degree, then get a job. She had just moved from her birthplace of Benin City to Lagos with her family. This move brought on more opportunities in the form of songwriting gigs for artists such as Skales, Iyanya and Larry Gaaga.
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“One day, I was asked to do backup for Blaqbonez and showed up for the vocals. I met his producer Ramoni, and he played me this beat that I thought was so beautiful,” she tells Billboard via Zoom. “I asked to do a freestyle to the beat and titled it ‘See Finish.’”
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She uploaded it onto TikTok in 2022. “I used to post cover videos on TikTok and some of them would blow up,” Madi says, citing her renditions of “Overloading (OVERDOSE)” by Crayon, Ayra Starr, LADIPOE, Magixx and Boy Spyce and Burna Boy and Ed Sheeran’s “For My Hand” as examples. “I never put out anything original because I wasn’t bold enough and didn’t think people would like it.”
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But as “See Finish” went viral, Madi says she was swarmed by DMs from different local and international record labels. “My mom was so overwhelmed by what was happening from just this one freestyle, but we eventually decided that I would get signed to Jton Music and Columbia/Bu Vision,” she says. “The next step was to release an EP with songs I’d worked on.”
Released last November, her seven-track self-titled EP carries relatable reflections on great first loves, independence and a wide range of emotions one experiences on the journey to a fully-formed identity. On “Madi’s Medley,” she asserts strength in difficult situations. “Why” explores what it’s like to be your own person amid pressure to conform. Eight months later, Madi released its deluxe version featuring three new songs: the “Vision” remix with Chloe Bailey, the Kizz Daniel-assisted “YBIL (You Believe in Love)” and “Sins For U”.
Since then, Madi has performed in the U.S. for the first time as part of BNXN’s tour, gained co-signs from Afrobeats superstars Wizkid and Ayra Starr (with the former tapping her for background vocals on his “Diamonds” track last year) and earned a spot on Billboard’s 2024 21 Under 21 List. Still, the 18-year-old singer-songwriter admits she has moments where she can’t believe it’s all real. “Seeing the crowd screaming my songs back to me affects me in a big way,” she says. “I’m really writing songs for the whole world to listen to.”
Qing Madi spoke with Billboard about her mainstream success, the upsides of delusion and why she never feels the pressure to fit in.
In some interviews you refer to your music as “Afro-delulu.” How does this describe your sound?
Most of the stuff that I sang about on the EP was not part of my reality at the time. In “American Love,” I sang about traveling around the world, when I’d never even crossed the border. I was looking to the future and then it just started manifesting with all my current travels. I can be delusional, but I like to talk a lot about the things that I want, and somehow they always come to be. And “Afro-delulu” wasn’t even a term I came up with, my fans created that for me and I liked it and went with it.
Your music touches on themes like love and heartbreak in a relatable way. How do you bring these ideas to life?
Besides being delusional, I also write about things that happen to me or my friends. “See Finish” came from a friendship breakup that hurt me, and no one really talks about those, because they’re not supposed to hurt as much as heartbreak from romantic relationships. I’m not a confrontational person – so if I have an issue with someone, I’ll probably make a song about it, because it’s the easiest mode of expression for me.
This year, Afrobeats has been largely defined by women, each with their own distinct sound. What’s it like to be part of a rising crop of artists who decide to prioritize their own vision and go outside of the norm?
It’s beautiful. I’m more proud of the audience than I am of the industry because the crowd is opening their ears to us. There have always been women with different sounds, but some never got the opportunity to be heard because the audience would be like, “This music is too slow, this isn’t what we want.” We’re all growing to the point where everyone has a genre that they truly enjoy, and since they’re more accepting of other kinds of music, we don’t have to subject ourselves to a particular pattern. It also helps that Nigerian music is more global than ever before, so I’m proud to be part of it, being on the inside and getting to watch the growth up close.
There’s some pressure on artists to have the perfect brand or to present themselves in the most appealing way to the public. How do you put your own perspective first?
When people think of a female artist, they usually picture someone whose style and appearance is very “feminine.” I’m not really trying to fit into that ideology, because that’s not who I am. Sometimes people say things like, “You’re a pretty girl! Why not dress more like this?” Or “If you change your style, you’re going to get a lot more [public approval].” But I try to stay true to myself and not become somebody else. There are people who are more accepting of a different kind of look and girls who just want to be comfortable. I’m trying to use my image to speak for them.
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Young artists today are also burdened with the focus on numbers, branding and engagement around their music. How do you handle these expectations?
I don’t focus on what people expect of me, because there’s always going to be criticism. My music is always from my heart, so if it doesn’t feel genuine to me, it won’t be released. When I put out “See Finish,” people were like, “She’s a one-hit wonder, she’s not going to do it again.” And when “Ole” [featuring BNXN] came out, they said, “You just got lucky with a major feature.”
If I listen to the negatives, it would mess with my mind, and if I rely on the positives, it would make me too comfortable and I would only stick to a particular sound and style. So I block everything out and I never read comments on anything. My focus remains only on creating.
As your music continues to attract audiences worldwide, what is your outlook for the future?
There has been a lot of growth, and I don’t think about limitations because of the fast pace at which we’re growing. Everything is falling in place and I’m just really hopeful. I only care about how my music is being received, how it resonates among the audience and how it contributes to the growth of Nigerian music and women in general. I feel like my album will be in the works soon, and it’ll represent how I feel and what I speak for.
Gamma has established strategic partnerships with The Music Arena, The Temple Company and Sol Generation Publishing and Distribution in Africa as well as LPME Records in the Middle East.
Gamma’s latest partnerships bolster the company’s commitment to supporting artists and labels in these regions, which its founder Larry Jackson outlined last year to Billboard when his media and entertainment company first expanded its operations there. Last May, Sipho Dlamini and Naomi Campbell joined gamma as president and special advisor for Africa and the Middle East, respectively; Larry Gaaga was named vp/GM for Africa and Dany Neville was named vp of A&R for the Middle East last August.
“It’s incredibly gratifying to see the enthusiasm shown by our new strategic partners, their artists and stakeholders in aligning with gamma. We’re well under way, engaged in bolstering the creative momentum for artists from these key markets,” Dlamini said in a press statement. “An indication of our ambition is that in conjunction with our new partners we’re generating writing camps in Nigeria, South Africa, Kenya and the [United Arab Emirates]. I don’t know of another company that is navigating the continent and region in this manner with this reach. The creative collaborations we’re establishing will further travel local music to global adoption.”
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In June, the company officially launched gamma South Africa in Sandton, one of the country’s biggest financial hubs within Johannesburg. Gamma hosted a launch party on June 6, with Dlamini, Gaaga, Thabo Keith Ngweya, gamma’s strategic partnerships & culture marketing lead for Africa, Sikhulile Nzuza, gamma’s strategic partnerships, culture & operations lead for Africa, and more in attendance. The company has been providing dynamic opportunities for South African acts since last year, such as tapping DJ/producer MöRDA to remix “Mysterious Ways” on The Color Purple (Music From And Inspired By) that the company distributed alongside WaterTower Music last December (with Jackson as one of the producers, alongside Quincy Jones and Scott Sanders). Gamma recruited MöRDA again as well as Major League Djz, Junior Taurus and Soa Mattrix to create amapiano and Afro House-inspired remixes of Usher and Nigerian singer-songwriter and producer Pheelz’s “Ruin” from the former’s latest album COMING HOME that was distributed via Usher and L.A. Reid‘s mega and gamma in February.
Gamma’s partnership with the Johannesburg-based conglomerate The Music Arena aims to continue bridging the gap between South African artists and international markets by providing artists with unprecedented opportunities to collaborate with an international label, leveraging gamma’s expertise in the global market (especially in the U.S.), with a special focus on artist collaborations and joint ventures.
The Music Arena is comprised of three different music entities: Gallo Music, South Africa’s largest and oldest independent record label; Gallo Music Publishers, Gallo’s publishing arm that’s home to iconic composers and a rich repository of cultural works; and Content Connect Africa, the continent’s leading independent media and content business that represents over 2,000 African artists and labels. The Music Arena’s global footprint spans South Africa, Uganda, Nigeria, Ghana and the U.S.
“The Music Arena is delighted to be partnering with gamma in a multi-faceted deal, which will grow our artists’ presence internationally as well as represent gamma’s artists on the network operators’ platforms in Africa,” said Antos Stella, CEO of The Music Arena, in a statement. “Our focus remains on developing and growing our artists and composers globally.”
Gamma’s new alliances aim to cover the entire African continent. The company’s partnership with The Temple Company, a leading record label, TV/film production company and talent management agency based in Lagos, aims to connect Nigerian artists to global audiences by developing and promoting Nigerian talent, with a special focus on cross-cultural collaborations to maximize international exposure. One of the first projects from this partnership is Nigerian superstar D’Banj‘s new album Entertainer–The Sequel, the follow-up to his 2008 album The Entertainer, which will be released on Aug. 16.
“Our partnership with gamma marks a pivotal moment for The Temple Company and the Nigerian music industry at large. This collaboration will open up new opportunities for our artists to showcase their talents on a global stage,” said Idris Olorunnimbe, The Temple Company’s group chief executive. “We’re particularly thrilled about D’Banj’s upcoming album, Entertainer–The Sequel, which we believe will be a gamechanger in demonstrating the universal appeal of African music. Together with gamma, we’re committed to nurturing and promoting the incredible talent that Nigeria has to offer, and we’re confident that this partnership will play a crucial role in shaping the future of African music on the world stage.”
Gamma will also celebrate East Africa’s rich musical heritage through its partnership with Nairobi, Kenya-based Sol Generation Publishing and Distribution, the music publishing and distribution arm of award-winning Afropop group Sauti Sol.
LPME Records is committed to producing music that inspires unity and celebrates cultural diversity and establishing Dubai, UAE, as a musical creative hub. The labels currently represents three dynamic artists: the label’s first signee Dawda, a Gambian-Estonian star who blends Afrobeats, hip-hop, R&B and pop and has written and produced for Britney Spears, Akon, Oxlade and Snoh Aalegra; Yasmina, a Tajikistani artst who’s known for her unique fusion of Arabic and pop music; and Alya, an Emirati-British singer/songwriter/dancer/actress who draws inspiration from soul, jazz, R&B, hip-hop, amapiano and Afrobeats. Additional signings will be announced later this summer.
The state-of-the-art LPME Studios is reputable for having top-class sound quality and being a creative hub fostering musical innovation. The facility includes six production rooms, two Dolby Atmos rooms, a main stereo room, live band and vocal rooms and more. Artists like J Balvin and Jason Derulo as well as Grammy-winning engineer Tony Maserati have previously worked there.
“We are incredibly excited to enter into this partnership with gamma. This collaboration represents a significant step forward in our mission to share the rich and diverse sounds of our artists with a global audience,” added Moh Denebi, LPME Records’ label manager and producer. “Together with gamma, we are confident in our ability to elevate our artists’ reach and impact, bringing fresh, innovative music to listeners around the world.”
Ayra Starr always envisioned herself as the “Black Hannah Montana.” But in her new Amazon Music documentary Dare to Dream, which Billboard can exclusively reveal premieres Thursday (Aug. 1), fans will be able to take a closer look at Ayra the global Afrobeats star and Oyinkansola the Beninese-Nigerian girl.
Directed and produced by HOMECOMING, the 23-minute short film explores how Starr made her dreams come true. Dare to Dream captures her international journey, traveling between her birthplace of Cotonou, where she eventually returns to a swarm of eager fans; her homebase of Lagos, where her musical career started after signing to Don Jazzy‘s iconic Mavin label; London, where she’s sold out shows; and Los Angeles, where she attends the 2024 Grammy Awards after scoring her first nomination for best African music performance with her 2022 hit single “Rush.”
“I’ve always wanted to do this to inspire African girls all over [the world], Black girls, girls in general to keep going and do what they believe they were born to do. I’m just a regular African girl, you understand. And I’ve come this far, and I want them to feel like, ‘Oh, I can relate to that,’” she told Billboard following her documentary premiere, adding that she started filming Dare to Dream almost one year ago. While watching the full doc for the first time on Tuesday evening (July 30) at The Culver Theater in California for the official premiere, she kept thinking to herself, “Hmm, I like that angle. I should’ve shot more like that.”
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Starr hopes Dare to Dream isn’t the last time you’ll see her on the silver screen. When asked to choose what her first movie role would be during the doc’s Q&A portion, she responded, “I want to be in a high school movie, like the ones we grew up watching, like a Euphoria type. I feel like I would play that so well — the main mean girl.” The audience erupted in laughter before she continued: “That’s what I want to do. I would eat that role up! It would come so easy for me…. I’m not a mean girl at all, but I grew up watching Sharpay [Evans in High School Musical] and Maddy [Perez in Euphoria], just like the mean girl that’s never that mean. They’re just real. You know when women know what they want… I want to be that woman.”
Dare To Dream is currently streaming on Amazon Music’s YouTube channel and app. It will be available to stream on Prime Video in the coming weeks.
Starr is also the first Afrobeats artist to be named Amazon Music’s Breakthrough Artist, an emerging artist program that champions new talent early on in their careers through enhanced playlist support, social media campaigns, an Amazon Music Original song, marketing opportunities and bespoke editorial content. The Breakthrough Program has previously featured rapidly rising stars like Chappell Roan and Benson Boone.
“Ayra Starr was an obvious choice for our latest Breakthrough artist. A one-of-a-kind talent leading the exhilarating world of Afrobeats, her early successes have already been thrilling,” said Alexis Cueva, artist relations for Amazon Music, in a press statement. “With Ayra joining the Breakthrough family, we’re excited to support her as she continues to garner worldwide acclaim and represent Nigeria’s music scene on the global stage.”
Watch Dare to Dream below.
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Rema‘s rebelliousness and deep reverence for Afrobeats take center stage on his boundary-pushing sophomore album HEIS, stemming from his social media handle @heisrema and meaning the one in Greek. It reached No. 7 on Billboard‘s World Albums chart. Alté pioneer Boj delivers one of the season’s brightest LPs — while recruiting an international array of featured artists — on 12 Summers, which represents the dozen years he’s spent making music.
Tyla hops on her first song since releasing her eponymous debut album in March with Spinall’s “One Call” (also featuring Omah Lay), and it debuted at No. 12 on Billboard’s U.S. Afrobeats Songs chart this week (dated Aug. 3). And ODUMODUBLVCK flexes his chart success when he raps “22 weeks on the Billboard charts” on his braggadocious single “Not All That.”
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We’ve highlighted 10 of our favorite new Afrobeats (and related) songs that have come out roughly within the last month. Check out our latest Fresh Picks, and find your new summer soundtrack with our Spotify playlist below.
Odeal, “Soh-Soh”
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Odeal heats things up on “Soh-Soh,” the scintillating dancefloor highlight from his four-track EP Sunday At Zuri’s that’s influenced by Zuri Awela, an individual of Nigerian and South African descent he shouts out on X, and “represents parts of our Sunday at her beach house: noon (arrival), afternoon, evening, and night,” he wrote. While Odeal reminisces about last summer’s turnt vibes on “Soh-Soh,” he’s creating new memories this summer with a shorty he’s mesmerized by and willing to “spend one milli’ on” to win her heart. It’s impossible not to groove to the song’s sexy saxophone and crisp shakers – even Ciara can’t get enough of it.
Rema, “HEHEHE”
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“Monday morning, talking about me while I’m making money,” Rema boasts before bursting into his maniacal, cartoonish laugh that’s at the heart of his “HEHEHE” single from HEIS. The 24-year-old star guffaws at his haters with mischievous staccato chords punctuating each “HE,” the only time Rema catches his breath from his hoarse flow. His self-confidence reaches a fever pitch when he asserts himself in Afrobeats’ upper echelon alongside Wizkid, Burna Boy and Davido and doubles down on his three-month-old X statement: “No more big three, there’s now a big four.” But given Rema’s track record, and his latest LP being heralded for breathing new life into Afrobeats, it’s not a far-fetched statement.
Tay Iwar, Le Mav & GOLD, “Rock Steady”
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Five years after their first GOLD album, Tay Iwar and Le Mav (who are collectively known as GOLD) reunite on its glistening sequel EP GOLD II. On the highlight “Rock Steady,” Iwar muses about morning sex and his lover’s golden body, while Le Mav’s sultry production makes them want to linger in bed for just a little longer. But the tempo switch in the track’s final minute, where Iwar revs up the “These days, I’m feeling like I’ve been chosen” hook and Le Mav builds tension with the bridge’s piano chords before setting off the kaleidoscopic synth outro, ends “Rock Steady” on a highly spirited note.
Gabzy, JayO & Odeal, “Too Fine”
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UK R&B/Afrobeats artists Gabzy, JayO and Odeal aren’t letting a girl that’s “Too Fine” out of their sights in their latest collaboration. The trio combines swoon-worthy melodies, soulful guitar licks and saccharine lyrics to not just take a girl home for the night but to make her their wife, with Gabzy, whose alter ego is Mr. Malone, claiming she could be “Mrs. Malone” in the chorus. It’s hard not to succumb to their individual, irresistible charm, and their Vevo DSCVR performance is further proof.
Boj & Sainté, “Koshi”
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Boj taps fellow UK artist Sainté on the breezy opener “Koshi” from the former’s latest album 12 Summers. Tropical guitar melodies complement the DRB LasGidi member’s effortless swagger (“Rock best drip on legendary, fresh to death to cemetery,” he sings in the first verse), while Sainté raps about impressing a girl with the kind of money her previous man never had. But no amount of money or level of drip could make anyone compare to these two.
ODUMODUBLVCK, “Not All That”
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Few MCs have a more distinctive aesthetic as ODUMODUBLVCK, and in this latest single he ramps the energy up to the maximum, delivering a relentless series of verses that overflow with self-confidence, both listing his co-signs — Burna Boy, Skepta, Wizkid, Davido, Stormzy and Olamide all get name checked — and comparing himself to a reincarnated Tupac, while celebrating his wins over the past few years since he exploded on to the scene, like his two Headies Awards and “22 weeks on the Billboard charts.” If he’s talking about his breakout hit “DECLAN RICE,” it was actually 27 weeks on U.S. Afrobeats Songs, but after a while, it’s got to be hard to keep track. This song is a deserved victory lap.
Olamide, Fireboy DML & Asake, “Uptown Disco”
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The YBNL boys join forces again for this posse cut off label boss Olamide’s latest EP, Ikigai / (生き甲斐), Vol. 1, which, while certainly not a disco groove, pulses with electricity regardless. Fireboy sets the tone and helms the first verse and trades on and off with Olamide for the hook, before deferring to the latter for the second verse, as the two effortlessly slip in and out of languages and sports references. Asake brings the track home, putting an exclamation point on one of the only songs that features all three artists
Spinall feat. Tyla & Omah Lay, “One Call”
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Spinall has been one of the most consistently great DJs/producers in West Africa over the past several years, and here he brings together stalwart Omah Lay with one of the brightest lights of the past 18 months in Tyla for an infectious and sultry track, with Tyla in particular providing an irresistible contribution. The production grows along with the song, bringing it to a collaborative finale, and making it one of the best tracks of the month.
Rema, “YAYO”
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Rema’s HEIS album represents a step forward in the young singer’s career as he continues to progress beyond the astronomical success of “Calm Down.” With “YAYO,” he delivers a frenetic track that ripples with energy, with a blistering hook that provides the only half-second break in the whole song — and a burst of melody that feels at once surprising and infectious.
Boj feat. Victony, “Pressure”
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This silky cut from Boj’s excellent new album 12 Summers represents another palette on which crooner Victony can paint, as he comes through with his distinctive voice to take over the track with a verse that brings his mind to the gutter. Which is not to say that Boj himself is lacking on the track, a standout on his collab-filled project — his vocal is the steady counterpoint, the tamer side of the human spirit that helps make the song whole, a great late-night single.
BOJ ’12 Summers’
Courtesy Photo
In the time since Nigerian Afrobeats superstar Rema dropped off 2022’s Rave & Roses, he experienced both the most staggering heights of crossover success and the vilest parts of the demonization of his culture in one fell swoop.
In 2023, “Calm Down” reached No. 3 on the Billboard Hot 100 and spent a record-setting 58 weeks atop U.S. Afrobeats Songs. The infectious, Selena Gomez-assisted track also reached No. 1 on the all-genre Radio Songs chart, making history for a song by an African lead artist. Then came his sold-out headlining performance at London’s O2 Arena later that year (Nov. 14, 2023), which sparked accusations of Satanism due to the imagery – in actuality, they were hallmarks of the Edo culture of his hometown of Benin City, Nigeria – employed during the show.
These two things – genuinely peerless success and the tension that lies in bringing hyperlocal culture to a global scale – are the driving forces behind Rema’s impressively daring and unequivocally infectious sophomore LP, Heis.
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Bearing a title that simultaneously calls to his Instagram handle (@heisrema), the Greek word for the number “one,” and the simplest proclamation of being, Heis finds Rema staunchly on the defensive. Gone are the sugary slow-wine tempos of Rave & Roses; here, Rema conjures up soundscapes – courtesy of an all-star production team that includes Producer X, Take a Daytrip and longtime collaborator London – that thrive in the darkness. Pounding, frenetic drums open the album, ultimately becoming the record’s anchor. Occasionally a tinny synth or a particularly piercing string arrangement will cut through the wall of sound, but the rollicking, militant drums are the dominant source of energy on Heis. And it makes sense: The drum – with all of its history and percussiveness – is the instrument the best symbolizes the Rema of Heis.
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Across the LP, Rema reclaims the “Satanist” narrative by doubling-down on the sounds and voice changes that first garnered those accusations. When he warps his voice into an obsidian baritone on “Ozeba” (“Emi ati awon guys e mi italawo, e mi itolowo/ Italawa, itolowo, ita, itolow, eh-eh”), it’s somehow both bone-chilling and tongue-in-cheek. He refuses to let go of his hometown’s history and culture despite being a global superstar; it’s an emphasis on regionality that mirrors similar conversations has across Black American music this year, from Beyoncé’s Cowboy Carter to Kendrick Lamar’s “Not Like Us.” “Everyone is chasing something that the whole world can enjoy… we’re listening to the voices of the world too much,” he said in a recent Apple Music interview. “We gotta listen to the voices back home to keep our roots. Our roots [are] very important.”
But the Rema of Heis also has an unmistakable chip on his shoulder. As hip-hop grappled with the standing of its Big 3 (Kendrick Lamar, Drake and J. Cole) this spring, Rema uses Heis to demand a spot in the conversation as it relates to Afrobeats. He’s already expressed his desire to expand the existing Afrobeats Big 3 (commonly understood to consist of Burna Boy, Davido and Wizkid) to a “Big 4,” and now he spends most of Heis demanding the No. 1 spot.
“March Am” opens the record with Rema’s trademark sinister laugh ushering in a high-octane drum pattern that soundtracks his bellicose calls to keep pushing forward. One of the most effective album openers of the year, “March Am” immediately establishes pidgin English as the album’s dominant tongue. “17, I dey dagbo, I dey crack code/ Now the prince of Afro,” he snarls in the first verse, before sing-chanting the “I dey march am” chorus against some stirring background strings. Taking notes from the painstaking worldbuilding of Playboi Carti, Rema’s vision of Afrorave is completely contingent on the blistering, unfettered energy that comes from people collectively giving their bodies over to the power of music. Heis begs to be experienced in a live setting; it’s as if Rema conceived the live version of each song before he even set foot in the studio. It’s dark and raucous and distinctly liberating; at long last, Rema has brought to life the “Afrorave” style that he’s long heralded, despite an initial lack of sonic identifiers.
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The only instrument as effective as the drums on Heis is Rema’s voice. Across the LP, the singer dives into the depths of his range, spending ample time in his icy baritone. Not only do his different vocal registers evoke different characters in his narrative — of recentering yourself after stepping into a new era of life — they also reveal Rema’s artistic maturation. Each shift in vocal delivery adds new textures to the 2010s Afrobeats-nodding instrumentation; instead of simply delivering lyrics, he morphs into his own instrument and weaves himself into every chord.
Pre-release singles “Hehehe” and “Benin Boys” (with Shallipopi) play even better in the context of the full album. The former finds Rema temporarily playing to the villain role to mock his haters, while the latter reads as a celebration of Benin culture from two homegrown stars, who seek to uplift and protect it from those who ignorantly demonize it. Sandwiched between those two tracks is “Yayo,” perhaps the record’s most accessible song – and the one Rave & Roses fans will likely find most appealing, with its catchy melody and grind culture-affirming lyrics (“Money yakpa for my bank oh/ How to make money is all I know”)
At just under half an hour, Heis never overstays its welcome, but that doesn’t mean Rema completely avoids repeating himself. While having a chip on your shoulder can bolster your assertiveness, it often gives way to defensiveness on the album’s back half – and that’s where its cracks start to show. The title track – which features a Swahili chorus that basically lauds Rema as the hottest thing to ever touch Planet Earth – feels particularly excessive because he’s already covered the same lyrical ground elsewhere on the album. There’s also “Villain,” the album’s penultimate track, in which he croons, “I dey hustle since people dey laugh me/ The way I dey run my things, I do it differently, now dem dey copy me.” But by track 10, these sentiments feel stale, if not overbearing.
In its entirety, Heis is a captivating album; one that inspires countless listens because of how its intricate production reveals new elements with each encounter. With the album’s closer, “Now I Know,” Rema wraps everything up quite cleanly, offering new perspectives to the darkness that subsumes the record with one soulful ballad. “I dey move like Messi when he dey for Barcelo/ E get as God go bless person, dem go talk say na devil oh,” he opens the second verse, before proclaiming “And now I know who dey for me/ All thosе I trust turned enemiеs” in the chorus.
After dousing himself in an amalgamation of edgy aesthetics to further cement his Afrorave style, Rema, in a way, becomes human again on this album closer. His plaintive tone reflects the maturation he’s undergone in the past two years, while also calling back to the timbre he most often used on his debut LP. He’s still the same Rema, but he’s demanding a different level of respect – not just because of his superstar status, but because of his steadfast commitment to uplifting his culture and bringing it along with him at any cost.
If you fell in love with Rema off the strength of his sweet crossover pop moments, his latest album probably isn’t for you. But if you’re willing to be led down a journey of self-discovery and style formation, Heis is the map for that odyssey.