State Champ Radio afrobeats
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Davido and Lojay both make their first appearances on the Billboard Hot 100, thanks to their featured credits on Chris Brown’s “Sensational.”
Released Oct. 20 via CBE/RCA Records, the song debuts at No. 96 on the Hot 100 (dated Feb. 3) with 15.7 million radio airplay audience impressions (up 14%) and 2.6 million official U.S. streams (up 3%) in the Jan. 19-25 tracking week, according to Luminate.
The song is the second single from Brown’s 11th studio album 11:11, released in November. The set debuted and peaked at No. 1 on Top R&B Albums and No. 9 on the Billboard 200.
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“Sensational” has been building at multiple radio formats: It rises 11-9 on R&B/Hip-Hop Airplay, 16-10 on Mainstream R&B/Hip-Hop Airplay and 16-14 on Rhythmic Airplay and debuts at No. 30 on Adult R&B Airplay. On the all-format Radio Songs chart, it pushes 49-44.
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Davido, from Osun State, Nigeria, has become one of the most prominent Afrobeats musicians of the past decade. He has released four studio LPs in his career: Omo Baba Olowo in 2012, A Good Time (2019), A Better Time (2020) and Timeless (March 2023). His two most recent albums reached Nos. 170 and 37 on the Billboard 200, respectively, marking his first appearances on the chart.
Davido has also posted 25 songs on the Billboard U.S. Afrobeats Songs chart. That’s the fourth most among all artists, dating to the list’s 2022 launch, after only Burna Boy (44), Asake (34) and Wizkid (27). Of those 25 hits, three hit the top 10: “Stand Strong,” featuring Sunday Service Choir (No. 9 in 2022); “Unavailable,” featuring Musa Keys (No. 3, 2023); and “Over Dem” (No. 10, 2023).
On Billboard’s World Digital Song Sales chart, Davido has charted 27 songs – 18 of which reached the top 10 – all since 2016. That’s the second most among Afrobeats artists, after Wizkid (29).
“Sensational” isn’t the first collaboration between Davido and Brown. The pair additionally teamed up for “Blow My Mind” and “Lower Body,” both in 2019, “Shopping Spree,” also with Young Thug, in 2021 and “Nobody Has to Know” in 2022. Davido has also recorded with Nicki Minaj, Pop Smoke, Popcaan, Quavo, Rae Sremmurd and Summer Walker, among others.
This April, he’s slated to perform at Madison Square Garden on his extended Timeless Tour. He’s also nominated for three Grammy Awards at the upcoming ceremony: best global music performance (for “Feel”), best African music performance (for “Unavailable”) and best global music album (for Timeless).
As for Lojay, the fellow Nigerian artist tallied his first Billboard chart appearance in 2022 with another Chris Brown collab: “Monalisa,” also with Sarz. The track reached No. 8 on and No. 38 on Rhythmic Airplay.
Lojay has charted two other Billboard U.S. Afrobeats Songs hits: “Arizona” and “Moto” reached Nos. 44 and 48, respectively, in 2023. Plus, as featured on French Montana and Swae Lee’s “Wish U Well,” also with Jess Glynne, he rose to No. 37 on Mainstream R&B/Hip-Hop Airplay in October.
Lojay has released three EPs: Midnight Vibes in 2017, LV N ATTN with Sarz in 2021, and Gangster Romantic in March 2023.
Few stories have captivated the past couple of months like that of Tyla, the young South African singer whose single, “Water,” emerged as a sultry blend of Afrobeats and R&B and exploded across the globe. The song first debuted on the Billboard Hot 100 in October — her first appearance on the chart — and quickly took off from there. It almost immediately reached the top of the Billboard U.S. Afrobeats Songs chart — where it has spent 14 weeks at No. 1 — and climbed all the way to No. 7 on the Hot 100, where it has spent the past two weeks. It has also been sitting comfortably at No. 1 on Mainstream R&B/Hip-Hop Airplay for eight weeks.
It’s a true breakout story for the artist, who also saw “Water” land a Grammy nomination in the brand-new category of best African music performance at the upcoming awards this February — not to mention a testament to the work of her management and her team at Epic Records, where she signed in 2021. The song began picking up organically, got a lift off a TikTok challenge and catapulted onto radio, picking up remixes from Travis Scott and Marshmello along the way. And the song’s success so far earns Epic Records president Ezekiel Lewis the title of Billboard’s Executive of the Week.
Here, Lewis breaks down how “Water” erupted onto the global stage, the multiple genre influences that went into its final version and how the singer can build on the song’s success leading into her debut album, which is due out in the next few months. “From the beginning of the record-making process, we made it a point to find the best chemistry between creatives from different backgrounds to reflect the worldly influences you hear in the song,” Lewis says. “That is a key factor in enabling it to appeal to audiences not only in the U.S. but across the globe.”
This week, Tyla’s “Water” spent its second week at No. 7 on the Hot 100, its 14th week at No. 1 on U.S. Afrobeats Songs and was certified platinum by the RIAA. What key decision(s) did you make to help make that happen?
The story starts with the creation of the song. I feel like a big part of our job is to curate an environment that creates an opportunity for magic to happen. Consider the fact that the four key writers of the song had never worked together as a collective before Tyla. From the beginning of the record-making process, we made it a point to find the best chemistry between creatives from different backgrounds to reflect the worldly influences you hear in the song. That is a key factor in enabling it to appeal to audiences, not only in the U.S. but across the globe.
“Water” blends an Afrobeats/Amapiano drum pattern with more traditional R&B elements, combining a number of different styles. Why do you think it was able to break through in such a big way?
The song not only has elements of Afrobeats but also more specifically Amapiano which is integral to the music culture of South Africa. While the wider Afrobeats influence is obvious, the use of the log drum by Sammy Soso is key to tying in that specific South African element. Then moving on to the top line, the lyric and melody, R&B and pop dominate in terms of influence there. We really hit a sweet spot in terms of multiple influences coming together seamlessly. There’s something for everyone.
The song has also done very well at radio, with eight straight weeks at No. 1 on Mainstream R&B/Hip-Hop Airplay. What was the strategy there and how has it paid off?
Once we accomplished a strong Shazam, digital and streaming story, the stage was set for radio to follow through. The audience talked back loudly and let us know it wanted to hear more and more of the record. The song’s gains at playlists across multiple genres gave us a strong sense that radio would be able to replicate that success, and that we could have a chart topper across multiple formats. Once all of the indicators pointed upward, we went for it, and thankfully we were correct in doing so.
The song was also boosted relatively early on with remixes from Travis Scott and Marshmello. How have remixes fit into your strategy, and what has been the payoff?
When thinking about remixing the song, we did not want to significantly compromise the implicit nature of the track by doing something simply to gain more audience. Authenticity is sometimes hard to articulate, but you know it once you press play and begin to listen. Travis came to the table organically, as a fan of the song, and wanted to join. We knew immediately that it would make sense creatively and would only add to the prominence of the track. Travis is a preeminent curator himself, so the vote of confidence was welcomed. His involvement gave listeners a different take on a song that they had already embraced.
Similarly, and maybe less obvious, was Marshmello, who also was a fan of the song and asked if he could do a remix. Once we heard how he re-imagined the track, we were excited to have him join us. His version has definitely given the track wings in the dance space and helped to take it further with additional streaming in that world. All of this cross-pollination has helped the track ascend the Billboard Hot 100.
So far, music from African artists has mostly broken through singles in the U.S. How do you plan to keep Tyla’s momentum going through to releasing a full album?
We will continue to build on Tyla’s momentum by keeping African culture at the center of what we do musically and creatively overall. There is a sonic consistency that listeners will hear across this first project and we expect this to go over well with the new fan base that she has developed. There is already a nearly completely sold-out tour scheduled in both Europe and the U.S. Also, her new track, “Truth Or Dare,” is showing early signs of greatness as we build daily and sits in the top five of both the U.S. and U.K. Afrobeats charts.
The song also earned a Grammy nomination in the first-ever best African music performance category. What do you see as the future of African music in the U.S. moving forward, both from a musical perspective and an industry perspective?
The sky is the limit for African music in the U.S., as I foresee continued cross-pollination to move it forward. It has proven its potential to top charts in urban, pop, and even in the dance space. It simply cannot be ignored and the Recording Academy has made an intelligent and timely decision. I could not be more excited for the future. Everyone wants a piece of the action.
African music has steadily been making inroads in the U.S. music market, with world music — which includes Afrobeats, K-pop and more — seeing the most growth compared to other genres according to Luminate’s 2023 year-end report that was released last week. The all-encompassing umbrella saw a 26.2% increase in U.S. on-demand audio streams, resulting in a total of 5.7 billion for the year.
Throughout the 2020s, so far, heavy-hitters like Burna Boy, Wizkid and Davido have headlined stadiums, emerging superstars like Tems and CKay have earned radio smashes and skyrocketing acts like Rema and Tyla have scored Billboard Hot 100 top 10 hits. Next month, the Recording Academy will give out an award in the best African music performance category for the first time, after the American Music Awards and MTV Video Music Awards started giving out their own Afrobeats awards. And as much as genres like Nigeria’s Afrobeats and South Africa’s amapiano have been breaking out of the African continent, a lot more needs to be done for them to be fully integrated in the mainstream market.
Approximately 15 music executives from LVRN, YouTube, Spotify, COLORSxSTUDIOS and more — as well as creatives including filmmakers and music producers — came together at Florida’s Joy Miami Studios last Friday to discuss the future of African music and culture during a “Road to AFRICON” roundtable conversation, which was hosted by the media and entertainment brand Amplify Africa.
The hour-and-a-half-long discussion was the first pop-up event Amplify Africa hosted this year ahead of its fourth annual AFRICON, a multi-day conference and celebration of African culture, innovation and entrepreneurship held in Los Angeles that features panels discussing ways to achieve the brand’s goal of uniting the global Black diaspora as well as immersive experiences, from an all-Black marketplace to the AfroBall Gala.
Road to AFRICON 2024 Miami
Courtesy of Amplify Africa
Amplify Africa CEO/co-founder Dami Kujembola kicked off the conversation by asking about the challenges facing African artists who want to break into and thrive in international markets. Buku Ibraheem, music and culture global brand marketing manager at Beats by Dre, cited “translating their cultural impact to people who are not part of the culture. A lot of times, people who are not part of our culture, they see Black music as a monolith. They’re thinking about it through the lens of hip-hop and R&B, but Afrobeats has yet to really make sense to them,” she said.
Ibraheem argued that brands tend to focus on numbers, from artists’ Instagram followers to their TikTok engagement, and as she pitches African artists for major marketing campaigns, she’s proving that their “cultural impact supersedes that. You can’t necessarily put a number on that.” Added Adam McFarland, program manager, Black music and culture at YouTube: “The hard part is drawing a linear line from impact to culture, because it’s not a linear line. It makes sense to us because it’s a lived experience, and we’re able to quantify it based on what we’re seeing. But if it’s not your lived experience, and you’re not seeing that, then you can’t quantify that.”
Ibraheem led the launch of the 2020 Beats x AMBUSH campaign and pitched Burna Boy as the lead talent to Yoon Ahn, Korean-American fashion designer and founder/creative director of the Tokyo-inspired streetwear brand AMBUSH. “If I can prove to the company that not only can [the artists] draw awareness, but they can help us move units, then it gives them opportunity for us to do bigger launches,” she said.
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Ibraheem also explained how brand partnerships should work in both parties’ favor. The November 2020 launch of Burna’s Beats x AMBUSH campaign arrived three months after the release of his fifth studio album Twice as Tall, and the clip spotlighted the track “Way Too Big.” “As a marketer, I hate using Black talent as mascots. How do you partner with talent in a real way and have them become brand ambassadors of your brand?” she said, adding that it’s more valuable for brands to “show up as an active participant” in an artist’s ecosystem, like assisting with their album rollouts, “versus just renting them out.”
Some executives compared the U.S.’ rather slow recognition of Afrobeats to the country’s gradual acceptance of one of its homegrown genres: hip-hop. Arising in the 1970s among New York’s Black, Latino and Caribbean inner-city youth, hip-hop transformed from a cultural movement into a commercially successful global phenomenon. In 2017, hip-hop became the most dominant genre in the U.S. for the first time since Nielsen Music started tracking sales in 1991. Hip-hop, which notably celebrated its 50th birthday last year, has maintained its position as the No. 1 U.S. genre since then. Similar to hip-hop’s ascent, Afrobeats has been steadily gaining traction from the global Black diaspora, and it’s only a matter of time until mainstream (read: white) audiences fully catch on.
“It took America a long time to fully give hip-hop the money that it was supposed to get. Now, hip-hop artists are cashing out. So I think it’s [up to] us [to be] a little patient, but also push forward and know that we’re going to have to kick some doors down,” said LVRN president/co-founder Tunde Balogun, whose company manages Grammy-nominated R&B stars like Summer Walker and 6lack as well as internationally renowned Nigerian acts like Davido and Spinall. “I tell my friends, my people at the labels and investment [firms], like, ‘Yo, you have to almost be willing to lose money to go into a new market and be first and really put your foot down, because you’re going to have to try some things out that other people aren’t.’”
COLORSxSTUDIOS, the Germany-based music performance platform, invested in the continent by hiring a fully local crew to work on multiple productions in Nigeria. That included Oxlade‘s viral “KU LO SA” performance in 2022 that played a pivotal role in transforming the song into a global smash, later receiving a remix from Camila Cabello. Oxlade previously told Rolling Stone that his COLORS shoot was originally supposed to be held at its main Berlin studio, but due to visa clearance issues, he was unable to travel. COLORS then flew to Lagos to shoot him as well as Ayra Starr, Victony, DBN Gogo, BNXN and more as part of its partnership with Spotify RADAR Africa, which aims to help African artists get discovered around the world and expand their audiences outside of their home markets. In his COLORS THREE SIXTY FM episode, Oxlade showed tremendous gratitude to the COLORSxSTUDIOS team — especially sound engineer Paul Lorton, whom he later tapped to mix the studio version of “KU LO SA” — for “taking out time to fly to Nigeria to come shoot Afrobeats artists. We Nigerians are forever grateful for putting us on the map.”
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Jonas Weber, CEO of COLORSxSTUDIOS, explained during the “Road to AFRICON” roundtable discussion that one of the main reasons COLORS worked with Spotify on spotlighting African artists in their native continent was to avoid visa issues, like the one Oxlade ran into.
“Our studio, as many of you know, is in Berlin, and we have pop-up studios. But for us, it was always like, ‘OK, how can we be where stuff is happening?’ One of the things we believe in is you just have to be where [African music is] at,” he said, applauding the platform’s efforts in producing more “on the ground” performances. “I think our responsibility is, ‘Do we bring our own crew or do we work with local talent? How do we empower them? How does the money stay there? How do the rights stay there?’ That’s when you think of economic sustainability and making [Africa] less dependent on other continents. It’s definitely something we have always tried to commit to. For example, with Lagos, we had a full Nigerian crew. In Kenya, it was a full Kenyan crew. We don’t have to talk about it, we just have to do it. And I think if more do that, more money stays within the local hubs and more investment goes into creativity.”
Continuing to build up the infrastructure of the local African music industry to where it’s “self-sustainable,” said Amplify Africa COO/co-founder Timi Adeyeba, continues to be a long-term goal.
“The issue is we’re asking the European, American, Western world to take us in. Can we build Africa to the extent where an industry that has so much power and financial resources is going to an artist like Burna Boy first?” wondered London-based filmmaker Ade O’Adesina, who has helped artists elevate their storytelling through visual mediums and is credited as a consultant on Black Panther: Wakanda Forever. “Africa is going to become even bigger where we’re not begging the people on this side to take us in. It’s going to happen.”
It’s been a year of incredible growth in the world of African music.
Music from every corner of the African continent, from West Africa’s contemporary, vibrant Afrobeats supergenre to South Africa’s groovy, bubbling amapiano scene, has continued expanding its reach across the globe, while further embedding itself in the U.S. pop market. Rema & Selena Gomez‘s “Calm Down” and Tyla‘s “Water” both became top 10 hits on the Billboard Hot 100. The Grammys, MTV Video Music Awards and American Music Awards added new categories honoring African music. And Uncle Waffles became the first amapiano act to perform at Coachella, while Burna Boy became the first Nigerian act to headline a U.S. stadium during his stint at NYC’s Citi Field.
And we wanted to honor the breadth of work by the continent’s established and emerging stars this year by sharing our individual favorite African songs (with an accompanying Spotify playlist) and albums of 2023, which can be found below.
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Heran’s Favorite African Songs of 2023
Tyla, “Water”
Davido feat. Musa Keys, “Unavailable”
Libianca, “People”
Amaarae, “Princess Going Digital”
Teni, “No Days Off”
Adekunle Gold with Zinoleesky, “Party No Dey Stop”
Crayon & Ayra Starr, “Ngozi”
Victor Thompson & Ehis “D” Greatest, “THIS YEAR (Blessings)”
Ruger, “Tour”
Muzi, “eMtunzini”
Dan’s Favorite African Songs of 2023
Davido feat. Morravey, “In The Garden”
Teni feat. ODUMODUBLVCK, “Devil Dance”
Olamide, “Problem”
Asake, “2:30”
BNXN, Kizz Daniel & Seyi Vibez, “GWAGWALADA”
Khaid, “Jolie”
King Promise, “Terminator”
Tiwa Savage, Ayra Starr & Young Jonn, “Stamina”
Lil Kesh, “Bus Stop”
Libianca, “People”
Heran’s Favorite African Albums of 2023
Amaarae, Fountain Baby
June Freedom, 7 Seas
Bloody Civilian, Anger Management
Tay Iwar, Summer Breeze
Teni, TEARS OF THE SUN
Davido, Timeless
Asake, Work of Art
Burna Boy, I Told Them…
Spinall, Top Boy
Bnxn, Sincerely, Benson
Dan’s Favorite African Albums of 2023
Davido, Timeless
Teni, TEARS OF THE SUN
Olamide, Unruly
Asake, Work of Art
Kizz Daniel, Maverick
Spinall, Top Boy
Lil Kesh, Rhythm & Tunes EP
Joeboy, Body & Soul
Amaarae, Fountain Baby
Burna Boy, I Told Them…
And check out our last Fresh Picks of 2023, while keeping up with the hottest new Afrobeats releases before the year is over with our Spotify playlist below.
Tyla, “Truth or Dare”
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Ahead of her self-titled debut album, Tyla invites an old flame, who wants to reignite what they once had now that he sees how hot she’s become, to play a tantalizing game of “Truth or Dare.” “So let’s play truth or dare, dare you to forget/ That you used to treat me just like anyone/ Truth or dare? Is it true you care? Now that you can see the love from everyone,” she sings in the tongue-in-cheek chorus. But the shuffling beat from the scorching amapiano-infused R&B record feels like Tyla is inviting her past lover onto the dancefloor to win her back. Regardless, it’s Tyla who emerges victorious.
Victor Thompson, “Stallion”
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After blessing listeners with his and Ehis ‘D’ Greatest’s viral, inspirational anthem “THIS YEAR (Blessings),” the Nigerian gospel singer gives thanks to the One who’s given him the strength to conquer this year with his debut album Blessed. On its opening track “Stallion,” Thompson delivers a message of resilience over a buoyant beat that can inspire listeners to bounce back from any hardships they might be enduring. “I’m a stallion/ And I ride on like a champion/ ‘Cause my Father, He has won it all/ And I no fit fall,” he croons with grace.
PsychoYP feat. ECEE, Rhoma BTW & Zaylevelten, “LEAN!”
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From the deluxe version of his Osapa London album, the Nigerian alternative rapper talks his shit on the electrifying cut “LEAN!” Over menacing horns and a punchy bassline that could start mosh pits all over the continent and beyond, PsychoYP flexes that he has “forty mil in four different accounts” and other luxuries that make him untouchable, while up-and-comers ECEE, Rhoma BTW and Zaylevelten show off their distinctive flows that all seamlessly blend into the stimulating sonics of “LEAN!”
Libianca, Oxlade & Chlöe, “Mistaken”
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Following the success of her breakout hit “People,” Libianca continues using her stirring, soul-baring vocals to unload the “baggage that I’ve been carrying for my whole life,” she said in a press statement, with her debut EP Walk Away. On the highlight track “Mistaken,” the Cameroonian American singer-songwriter is pondering whether the man she’s preoccupied with is truly worth her time, with Oxlade playing the man in question, taunting her for being so obsessed with him. But Chlöe reforms from her old ways of being desperate for love from a man who never deserved her, ending “Mistaken” on a high note of resilience.
Wizkid feat. Wande Coal, “Ololufe”
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Wizkid surprise-dropped his first project of 2023 at the tail-end of the year with the four-track EP S2. On the opening track “Ololufe,” the Grammy-winning superstar links back up with renowned hitmaker Wande Coal (following Wiz’s feature on “Ebelebe” from Coal’s Legend Or No Legend album earlier this year) for an amapiano banger, filled with energetic shakers and audacious percussion that can get every party started this Detty December. But Wizzy’s tender-hearted profession of his love for his darling, paired with Coal’s featherlight melodies, remind listeners that “Ololufe” is also a love song — and that feeling in and of itself is exhilarating.
Zinoleesky, “Sakara”
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Zinoleesky’s lyrics have always tended towards the raw, and this year-end single is as introspective as they come, as he sings about struggling to keep his head above water in a world of constant judgment and comparison. But it’s the emotion in his voice that stands out — rarely has he dipped so deeply to convey his feelings beyond just his words, and it makes this song stand out amid his catalog.
Seyi Vibez, “Different Pattern”
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Seyi Vibes has proven to be a chameleon when it comes to his sound, yet his particular flow and vocals always make his songs distinctly his own. “Different Pattern” is a perfect example, combining Highlife instrumentation with his multi-layered vocal delivery to make something that seems odd on paper function seamlessly in practice. It’s a fitting way to bookend a banner year for the young street artist, who held things down from beginning to end with a string of worthy projects in 2023.
Chike & Mohbad, “Egwu”
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From the single artwork, to the production, to the lyrics and the melodies, everything about “Egwu” serves as a tribute to the late Mohbad, who died suddenly and tragically in September at the age of 27. Over an almost orchestral backdrop and with a gorgeous hook, the song turns on a line from Mohbad that serves as a thesis statement: “Music no need permission to enter your spirit.”
Sarz, Asake & Gunna, “Happiness”
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The second single off Nigerian super-producer Sarz’s forthcoming album sees him tap into the talents of two bonafide stars of 2023 in Asake and Gunna over a major-keyed guitar-based beat. Asake carries the track with his infectious delivery reminiscent of some of the themes on his Work of Art album from the summer, while Gunna comes through with a breezy verse that nods to the good life.
Kizz Daniel, “Too Busy to Be Bae”
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Kizz Daniel caps a big year, bookended by the release of his single “Rich Til I Die” and highlighted by his latest album, Maverick, with a new single about the downsides of a suffocating relationship. But despite the subject matter, he can’t help but craft a catchy hook for the earworm single.
After Harvey Mason Jr. embarked on a series of trips to Africa in 2022 that were “guided by curiosity,” the Recording Academy CEO and the organization at large were determined to become an “effective collaborator” for the creative communities across the continent. The first step arrived this year, when the category of best African music performance was unveiled. “Artists throughout the U.S., Africa and worldwide see this as a pivotal acknowledgment by the academy that African music has achieved extraordinary impact [and] influence throughout the globe,” chief awards and industry officer Ruby Marchand says. The academy’s African music genre manager, Shawn Thwaites, agrees, noting that the addition not only reflects the current music landscape but also “Africa’s profound influence on music history.” As Mason says, it is “the beginning of our journey to serve global music creators even more ambitiously.”
Here, each of the nominees discuss the historic new category — and what it means for African music’s future.
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How did you feel when you heard about the new best African music performance category?
Asake: I felt excited and grateful at the same time because African music and traditions have been a direct influence on the world for far too long to not have its own category. It is a great moment to be a part of.
What was your reaction to your collaboration, “Amapiano,” being nominated?
Olamide: Watching all the hard work pay off after our team has dominated the African continent and the world over the years is a blessing and a huge win already.
What do you think of this first class of nominees?
Asake: It is a brilliant, diverse and very necessary first class of nominees. Thank you to the team at the Recording Academy for coming up with this and giving us the reach we deserve.
How do you think this first year of the category will positively affect the industry?
Asake: Every young artist coming up out there can now relate to the fact that their dreams are valid and can now be showcased on the biggest stage in music.
Olamide: The category will greatly impact the industry. African music has exploded globally over the years and will now be exposed on a large scale to the rest of the world.
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How did you feel when you heard about the new best African music performance category?
It’s a significant milestone, not only for me, but for the entire African music industry. It’s a testament to the global recognition and appreciation of the diverse and rich musical traditions coming out of Africa, which I am a part of. This category symbolizes a bridge connecting the world to our continent. [It is] something I have believed in and pushed for, so I couldn’t be prouder to see it come to fruition.
What is it like to be nominated in the category’s historic first class?
It’s an immense honor. It’s like being part of history in the making. This category represents a platform for the incredible diversity and talent within the landscape of African music. It’s a moment of celebration for every African artist who has contributed to our vibrant music scene.
How do you think this first year of the category will positively affect the industry?
[It] is a game-changer for African musicians. It opens up a new world of opportunities for African artists to gain global recognition and reach wider audiences. It will also encourage more collaborations and cultural exchanges within the music industry. This category not only celebrates African talent but also fosters a sense of pride and achievement within the community. It certainly makes the Grammys more accessible to African artists.
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How did you react to “Unavailable,” which features Musa Keys, being nominated?
I was so happy. I feel like this moment was a long time coming for me, and I’m extremely grateful.
How does it feel to not only be nominated but be included in the category’s historic first class?
It feels like further breaking the glass ceiling into the mainstream. Step by step, African influences and artists are getting more shine within the industry, and this feels like another win toward being acknowledged. To be a part of this historic moment is an honor.
What do you think of this first class of nominees?
I think it’s a well-curated group. Obviously, there’s so much talent in the African music community and definitely some other names I’d include, but I look forward to seeing future nominees in this category. And hopefully, more categories specifically for African music will be created in the future, too. This first year will definitely set the tone.
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How did you feel when you heard about the new best African music performance category?
I was quite elated because it shows inclusivity. Beyond being African artists, this category shows that the world is watching and seeing the effort we put in and does not mind giving us our flowers to smell.
How does it feel to not only be nominated for “Rush” but be represented in this category’s historic first class?
It feels iconic. To be doing this at 21? Whew! [It’s so] mind-blowing for me that I sometimes have to pinch myself that it’s all real and I’m not dreaming.
What do you think of this first class of nominees?
I think everyone in this category is badass, and I can only imagine the amount of tough work it took to put together these incredible artists in a category, all truly amazing artists I look up to and I’m proud to be nominated alongside.
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How did you feel when you heard about the new best African music performance category?
Hearing about the new category was very exciting because growing up, I watched the Grammys every year and watched all my favorite artists get awarded and nominated. It was something that I always imagined, and now that there’s a whole category dedicated to African artists, it means so much. I feel like it’s going to open so many more doors for us African artists and introduce our sound and artists to the world.
What is it like to not only be nominated but be included in this category’s first class?
Being nominated for a Grammy is such an honor, but the fact that I’m nominated for the first time in a category that’s an African category [in the year it has] been introduced, I couldn’t have asked for a better moment. I just feel super blessed, happy and excited to attend and enjoy the evening no matter what the outcome is. It’s such a huge moment for Africa, and I’m so happy I get to be a part of it.
Whom will you bring to the Grammys?
You know me. If I could, I would bring all of South Africa — but I’m sure my mama and papa will be there.
This story will appear in the Dec. 16, 2023, issue of Billboard.
Tega Oghenejobo could see it coming — but didn’t realize just how big it would be.
In March 2022, Nigerian record label Mavin Records and its subsidiary Jonzing World released Rave & Roses, the debut album by budding Nigerian star Rema, who had already achieved success in his home country and was steadily making inroads internationally. The album was well-received, but it was its second single, the bouncy earworm “Calm Down,” that was really making noise. “Its initial growth in Europe, particularly in France, where it dominated the radio charts for months, hinted at its potential,” says Oghenejobo, Mavin’s COO. “Then breaking records in regions like India and the Middle East, becoming the first No. 1 song on the MENA [Middle East and North Africa] charts showcased its global appeal even before it hit the U.S.”
The song began picking up traction on TikTok and across social media, followed by marketing support from Mavin and distributor Virgin Music, all while Rema toured Europe and Africa to help “Calm Down” gain steam. Then, in August 2022, Mavin and Interscope Records released a remix with Selena Gomez, and the song began to catch on stateside, both on streaming services and at radio. It would take another 10 months, but “Calm Down” would ultimately reach No. 3 on the Billboard Hot 100 and No. 1 on the all-genre Radio Songs chart, both history-making feats for a song by an African lead artist.
“The success of ‘Calm Down’ highlighted several crucial lessons: Solid partnerships, a competent team and an artist aligned with the vision are indispensable for global success, while the ability to adapt and capitalize on every opportunity, as well as maintaining momentum, emerged as key strategies,” Oghenejobo says. “And collaborations, exemplified by Rema and Selena Gomez, underscore the potential for unexpected pairings to achieve remarkable results.”
The coronation of “Calm Down” across the charts — it also reached No. 1 on the Global Excl. U.S., Pop Airplay and U.S. Afrobeats charts, ultimately spending 58 weeks atop the lattermost list — didn’t happen in a vacuum. For the past seven years — since Wizkid became the first Nigerian act to reach No. 1 on the Hot 100, as a featured artist on Drake’s 2016 smash “One Dance” — African artists and African music, for which “Afrobeats” serves as a sort of catchall term, have been steadily making headway on the U.S. charts, radio station playlists and arena headlining slots. Wizkid, Burna Boy and Davido have been at the forefront leading the charge, but the past two years have also heralded breakthroughs for a number of younger artists, such as Rema, Tems, Libianca, Asake and Tyla. The Grammys acknowledged that growth by introducing the best African music performance category; the award will be given out for the first time next year.
“For the past 30 to 40 years, American culture influenced the world,” says Tunde Balogun, president of LVRN, which co-manages Davido and Nigerian DJ-producer Spinall. “Now, through Africa and Latin in particular, we’re seeing the world influence American music. We’re seeing the industry’s institutions change, and we’re seeing it on the top 40 radio charts as well as the Hot 100. It’s a really exciting time.”
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Some of that is due to the success of collaborators like Rema and Gomez. For example, “Essence,” Wizkid’s breezy breakout hit with Tems, took off in 2021, then exploded after Justin Bieber hopped on the remix, while Tems herself won a Grammy for a guest feature on Future’s “Wait for U.” And this year, Becky G remixed Libianca’s “People” to reach a broader audience. But it’s also a reflection of a growing appetite for music from beyond the borders of the United States — and labels are following consumer tastes.
“Most labels right now are essentially looking at the world’s music population — they’re no longer just looking at what’s happening in Ohio or Portland or wherever, they’re looking at what is actually being consumed in the world,” says RCA COO John Fleckenstein, whose roster includes Wizkid, Davido, Tems and Libianca. “That, to me, shows that we’re starting to recognize that the whole world is full of fans and artists and those borders are coming down, the economic ones and the political ones. It’s just about fans and artists. Perhaps most excitingly, the stage is already set for a true global superstar to emerge in the genre.”
And that superstar might already be here. For all the excitement around the music itself, there is more groundwork to do for the artists and the business — work that is already well underway. “The numerous wins, valuable lessons learned and opportunities for growth have been incredibly rewarding, and the validation through successful tours, enthusiastic audiences, awards and accolades motivates us to aim higher and work harder,” Oghenejobo says. “With determination and respect for the craft, there’s limitless potential for what African music can accomplish. The future looks incredibly promising.”
This story originally appeared in the Dec. 9, 2023, issue of Billboard.
Come next spring, Davido will perform his first concert at NYC’s Madison Square Garden, Billboard can exclusively announce. The Afrobeats superstar will perform at the legendary venue on April 17, 2024, as part of his extended Timeless Tour. Produced by Duke Concept, the three new North American arena dates will start with the MSG show, […]
Renowned producer Sarz has recruited fellow Nigerian hitmaker Asake and chart-topping Atlanta rapper Gunna for their “Happiness” collaboration, Billboard is exclusively announcing Tuesday (Dec. 5). The single will be available on Friday, Dec. 8, via UnitedMasters, which partnered with Sarz earlier this year on his 1789 imprint in an effort to empower African artists and […]
As the year winds down to a close, the hits keep coming, as big singles from Victony, Oxlade and P Prime, Minz and Young Jonn have kept the worlds of Afrobeats, Afropop, Afrofusion and genres beyond moving through November. And that’s before even mentioning the new album from Teni, Tears of the Sun, which might just be one of the best albums of the entire year, from any genre.
In short, the month of November has produced some of the best songs yet. (And yes, we know, it’s the first of December — but hey, things get busy at the end of the year.) Here, we’ve highlighted 10 of our favorite new Afrobeats (and related) songs that have come out roughly within the last month. Check out our latest Fresh Picks, and catch a vibe with our latest Spotify playlist below.
Teni feat. ODUMODUBLVCK, “Devil Dance”
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Teni’s sophomore album Tears of the Sun is stuffed full of great songs, and as a whole is a confident statement from a performer, artist and person who knows exactly who she is and isn’t going to apologize for it. On “Devil Dance” she delivers one of the best tracks on the project, with a catchy guitar line, sassy melody and confident, swaggering hook, complete with a trademark ODUMODUBLVCK verse, which demands repeat plays, and is a thesis statement that stands out on an album that’s overflowing with them. A landmark song for the year for sure.
Teni, “Jalingo”
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Following reports that she had been kidnapped during a performance gone wrong last year, the Nigerian singer-songwriter set the record straight and recorded “Jalingo” from her sophomore album, Tears of the Sun. “I was actually at a show where a fight broke out. A lot was happening and everybody was fighting,” she told Apple Music. “It was deep inside one place in Port Harcourt and, for us to leave there, our security officers were shooting. It was chaos in the middle of the night….” Teni touches on a heavy subject but gets right back on her feet (and gets everyone on theirs, too) for a lighthearted club banger.
Boj & Ajebutter22, “42”
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The feel-good duo dropped the third installment of their Make E No Cause Fight EP series – off Boj’s own label Action Boyz under Moves Recordings – and the sumptuous blend of jazz, R&B, highlife, palm wine and alté is filled with tropical vibes and laid-back flows. The first track, “42,” isn’t a typical party anthem about getting f–ked up on Don Julio, but a reflective, toast-worthy ode to how far the two have come (and how much money they now have), which instantly draws in listeners with its cascading guitar licks.
Oxlade & P.Priime, “PIANO”
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The “KU LO SA” star teams up with fellow Nigerian hitmaker P.Priime on the scintillating “PIANO” track from Oxlade’s KATIGORI/PIANO two-pack, which he said in a statement is meant to show off his two sides: “the cautious Oxlade and the party Oxlade.” The pitter-patter of the log drums mimics his heartbeat when he’s with that special someone, but his falsettos scattered throughout the love song could woo just about anyone. “‘PIANO’ is the strongest song I’ve dropped this year MUSICALLY,” Oxlade added.
Minz, “BLESSING$”
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The “WO WO” artist soulfully reflects on his “BLESSING$” and encourages others to count theirs in his latest uplifting track. The soothing piano melodies and introspective percussion strike a chord with listeners, but his “I’m out of your league so you can’t touch, MC Hammer” lyric adds a nice sprinkle of braggadocio.
Ratii Rsa, Tyler ICU & Catzico feat. Katarina, “Mnandini”
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At 17 years old, Ratii Rsa is demanding the world’s attention with her ultra-bubbly amapiano single “Mnandini.” She taps fellow South African DJ/producers Tyler ICU and Catzico to transport listeners on a tranquil eight-minute journey, where they can easily lose themselves in the sweet-sounding arpeggios, while Katarina’s breathy vocals build tension for the song’s most exhilarating moments.
Victony feat. Crayon & Bella Shmurda, “Ohema”
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The song may be credited to these three artists, but more than a dozen appear on the track — OkayAfrica called the all-star cast “The Avengers of Afrobeats” — including Rema, Ayra Starr, ODUMODUBLVCK, Blaqbonez, Lojay, Oxlade, YKB, Bloody Civilian and more. All together the crew create a layered tapestry that pulses with energy, an anthem for this generation of established and budding stars of the genre.
Young Jonn, “Disconnect”
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Young Jonn hasn’t missed this year with a string of excellent singles, from “Currency” with Olamide, “Stamina” with Tiwa Savage and Ayra Starr, to “Aquafina” and “Sharpally.” “Disconnect” is the next entry into that lineage, as the superproducer continues to establish himself as one of the best hitmaking artists out there right now. And, as he promises on this track, this string of singles portends plenty of “better days ahead.”
YKB & King Promise, “This Must Be Love”
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Both YKB and King Promise have enjoyed breakout years in 2023, with the former’s “komplete riddim” a standout hit and the latter’s “Terminator” making waves around the world. So their collaboration on this sweetly catchy single is a welcome joining of forces, as the two go back and forth in both English and Yoruba opining about a girl changing their minds about love and affection, with production that absolutely pops.
Qing Madi, “Vision”
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Young Alté singer Qing Madi may be relatively new to the scene, but she’s burst out with a string of singles that clearly articulate her artistry and showcase her arresting, effortless vocals. “Vision” is just the latest, with an understated R&B groove over which she sings about the distraction of someone she can’t get out of her mind. Still just 17, her range is impressive.
Tyla fogged up television screens across America last week when she performed the bacardi-inspired, wet-and-wild TikTok dance (surprisingly without her water bottle in tow) to her latest sultry single, “Water,” on The Tonight Show Starring Jimmy Fallon for her U.S. television debut.
“It’s crazy just being a normal girl in South Africa, and then living this dream that I’ve always wanted to live,” she tells Billboard. “I used to be so jealous watching all of the American celebrities on TV, like the Kardashians, Adele, Rihanna, Michael Jackson, Britney Spears, Nicki Minaj. I was like, ‘One day, I’m gonna be there.’ I actually used to want to be born in America only because I thought only Americans could be famous. I did not know it could happen for us because it didn’t really happen very often for people in Africa and especially South Africa.”
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Tyla (real name Tyla Laura Seethal) grew up in Johannesburg, listening to local house and kwaito artists, such as Black Coffee and Mi Casa, as well as American rap and R&B stars, like Tupac, Boyz II Men, Aaliyah and Rihanna. At age 11, she uploaded videos of herself singer covers (like of Justin Bieber‘s “Fall” and “Die in Your Arms”) to YouTube and even stole her father’s cellphone to create an Instagram account so she could post her covers and original songs on there, while also messaging them to celebrities and music industry figures. “I would do everything and anything — because I just felt like, one day, something was gonna catch on,” says Tyla, now 21.
After discovering Tyla from one of her Instagram videos, director and photographer Garth von Glehn (who eventually became her first manager) sent her an email. “I literally felt like I was going to get scammed, so I didn’t respond,” she recalls. “But then a few weeks went away, and something was telling me, ‘Just respond.’ I ended up responding, and then I met up with him with my parents. And I ended up recording for the first time.”
Tyla and her best friend/stylist, Thato Nzimande, proceeded to spend every weekend in 2019 at von Glehn’s apartment/studio, writing and recording music and conducting photo shoots. She eventually linked up with South African DJ/producer Kooldrink on her debut single “Getting Late,” which introduced her refreshing take on amapiano, the increasingly popular South African house subgenre that blends Afro and deep house, jazz and kwaito music, and is characterized by sizzling synths, rattling basslines and soulful piano melodies. “I mixed it with pop because I wanted to make a three-minute song,” she says. “Amapiano songs were like eight minutes, 10 minutes at that time. And I was like, ‘Oh, that’s a bit too long! Let me make an amapiano song that has the normal format of a pop song or an R&B song.”
Her unique “popiano” formula scored her a label deal with Epic Records in 2021, when she started gradually dropping singles — like the boisterous “Overdue,” featuring gqom pioneer DJ Lag and Kooldrink; the tantalizing “To Last,” which was later remixed by amapiano giant DJ Maphorisa and fellow South African singer Young Stunna; the super sleek “Been Thinking;” and the passionate “Girl Next Door” collaboration with Ayra Starr. But it wasn’t until she released “Water” — where her sensual pop/R&B melodies float over bubbling amapiano log drums — and its accompanying dance that Tyla really started experiencing the fame she had desperately desired since childhood.
“Water” debuted at No. 67 on the Billboard Hot 100 in the week ending Oct. 14, and it has since risen to No. 21 (for the week ending Nov. 4). It has spent three weeks at No. 1 on U.S. Afrobeats Songs, marking her first No. 1 on any Billboard chart and ending the record 58-week streak of Rema and Selena Gomez’s “Calm Down,” and it’s cracked into the top 10 of the Global 200. “Water” has also been making waves at radio, landing in the top 20 of Mainstream R&B/Hip-Hop Airplay and Rhythmic Airplay and debuting at No. 39 on Pop Airplay this week.
“This hasn’t happened in so long for a South African artist, born and raised in South Africa, with an African song, with an African dance style. Everything is so authentic, and the fact that all of that managed to translate overseas is crazy. It’s opening more doors for other South African artists and creatives to just have a place,” she says. “And for me personally, it’s unbelievable. I always wanted to be the biggest pop star in general. I didn’t want to be the biggest African pop star. I just want to be the biggest pop star that was born and raised in Africa. And the fact that I’m already getting a good response from the world [means] I’m one step closer to that dream.”
Billboard spoke with October’s R&B/Hip-Hop Rookie of the Month about Tyla’s signature “popiano” sound, opening for Chris Brown‘s European tour, making an unexpected cameo on The Kardashians and the inspiration behind her viral “Water” dance.
How did you first get introduced to amapiano?
The first time I heard a proper amapiano song was while I was in high school. I remember being in one of my classes and a friend was playing the song called “Gong Gong.” And it’s just a beat — there are no lyrics, no vocals on it. I remember that song till this day because it was my first time hearing something like that.
What makes the genre and the culture so special, in your opinion?
It’s ours. It’s a South African sound that has been able to travel. We haven’t had a genre that traveled this far. It’s brought a lot of pride to South Africans and a lot of jobs and opportunities for us. Amapiano has resulted in so many South Africans being able to travel the world now and make music and make a living off of it. It’s not really just a genre for us — it’s a culture and a movement. That’s why we’re always screaming, “Amapiano to the world! South Africa to the world!” It’s changed our lives.
And it’s very much an open place for us to work in. Everyone is welcoming. Our sessions in South Africa are not like the sessions overseas. All our sessions are open basically, so a session could be happening at this person’s house and then anybody is able to walk up and add a verse, anybody is able to come in and touch the beat. That’s why our songs have 20 people featured on it and the songs are so long.
What influenced you to come up with your signature “popiano” sound?
In 2019, the year I actually got in front of a mic for the first time, I was experimenting and trying everything to see what sat with me. It got to the point where I was like, “Let me try an amapiano song.” At that time, it was still booming and people weren’t really singing on it. So I tried it and I ended up making my first song “Getting Late.” It just felt right.
And since that day, I just gravitated to that sound more, and as the years went by, and the more songs I made, the more my sound developed. People started calling it “popiano” because it is my own sound. There’s no one that’s really doing it. I just knew that I wanted it to feel like me, and this genre feels like me because I’m able to mix the genres that I was influenced by — R&B and pop, with sounds from home, amapiano and Afrobeats.
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The story behind the “Getting Late” music video is inspiring: You wrote on Instagram that you had “set out wanting to make the best video South Africa has ever seen” and filmed a little before production was halted altogether when COVID-19 hit. After lockdown lifted, you resumed working on the video, which was your shot by your manager, and you were styled by your best friend for it.
It was literally like a family business. We shot one scene, COVID hit and then everything closed up. I felt like it was the end because my parents gave me that year to prove myself, because they wanted me to study. But I begged them and I was like, “No! I need to do the singing thing. Just give me one year. I’ll show you guys.” And they eventually gave me that year, and then COVID hit. And I was like, “Ugh! This is the worst time for them to give me the year to prove myself.”
But we made it work. When South Africa would open up a little bit, we would try and shoot a scene. Or we’d try to perform for free at this one place just so we can use the venue. It’s just crazy to think of how we made that video because everyone thinks that we had a huge budget, but it wasn’t that at all. My manager found a way to do it. We all found a way to make it work. And it literally changed my whole life.
At the time of its release, you wrote, “Even if it only gets 270 views on youtube and my career fails, I’ll just watch this video on repeat for the rest of my life and I’m pretty sure I’ll be happy.” Your video has nearly seven million views (so far) and was also nominated for music video of the year at last year’s South African Music Awards.
It’s literally crazy. We went through so much to make that video — like, I couldn’t stop watching that video, ’cause I was so proud of myself and proud of my team for pushing through it. I just love the video so much that I was like, “OK, guys. We did our best. We’re just putting it out there, [and] whatever happens, happens.”
How did you eventually sign with Epic?
“Getting Late” started doing its thing, and I was just excited that people were retweeting the video. Because I didn’t really know how record labels worked, a record label didn’t even cross my mind at the time. But then my manager told me that labels are reaching out and they want to sign me. I was so confused. I was like, “Cool, what do you mean?” Then they’re telling me, “Oh, this label and this label and Epic Records.” And I was like, “What?! American people? How do they even find me?” America always seemed like it wasn’t a real place for me, so hearing all of that was crazy.
My manager started setting up the calls, and the labels would speak to me over Zoom calls (because it was still COVID) and basically pitch themselves. Epic was actually the first one — and after going through everyone, Epic just felt right, so I ended up signing with them.
I was recently watching an episode of The Kardashians, and I saw you were sitting next to Kim Kardashian in the front row of Dolce & Gabbana’s Fall/Winter 2023 runway show during Milan Fashion Week. What was going through your head that night?
The crazy thing is: I didn’t even know I was going to be on the Kardashians show, especially during “Water” time. It honestly feels like everything is just falling into place at the right time. I was on the Chris Brown tour, and the offer came where I would need to fly to Milan to do the Dolce & Gabbana show. And I didn’t have a visa for it, so we were hassling one of the European countries trying to get a visa, and they were not having it. They were like, “We are not going to give you a visa. You need to go back to South Africa and then you can get a visa.”
We flew back to South Africa for 24 hours to try and get a visa, and we ended up getting it, and we had to fly out [to Milan] the next day. That same day, I had to shower, get ready and go straight to the show, where I’m sitting next to Kim Kardashian and I’m literally wearing a Dolce & Gabbana dress. It was like I was in Princess Diaries. It was so crazy even sitting next to [Kardashian], because I was like, “This person is real.” Especially when you only see these people on TV, it’s crazy when you see them in real life. She was nice, and it was just a cool environment to be in. It was also the first-ever fashion week I attended, so it was such a good first experience.
Being a supporting act on the European leg of Chris Brown’s Under the Influence Tour was also a big look for you. First of all, how did that opportunity come about? And what were the biggest lessons you learned from either Chris or the experience overall?
I was at Tricky Stewart‘s Grammy party and the head of the label, Sylvia Rhone, came to me and asked me, “Do [you] want to open for Chris Brown on his Europe tour?” I didn’t even know what to do. I was like, “What?” I wasn’t even sure I was hearing her correctly. But I just couldn’t stop thinking about that question the whole day. Obviously, I was like, “Yes.” It was such a huge opportunity. And then we literally had to start straightaway preparing. We flew to Europe. We had like two days of rehearsals, I’m not even joking, two days of rehearsals. Then the next day, we had to open at the O2 Arena. It was so crazy!
It taught me so much in terms of performing — especially from Chris, because he’s an amazing performer. He spoke to me a lot. He gave me a lot of tips, and I still use them to this day. I feel like it was literally the perfect bootcamp for me. It gave me a lot of confidence, and it helped me play around with my performance. It helped me get a wider audience, because I was traveling all of Europe, and videos started circling around of me, which was amazing. Opportunities just started falling into my lap. It was the best experience ever. I’ll never forget that tour.
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Take me back through the making of “Water.”
I’ve been recording music for over two years now, since I got signed to the label, making music for my album. And we got to a point where we were like, “OK, let’s start finalizing songs.” But I just felt like I needed that summer dance song, I felt like I was missing that. I said, “OK, I need it to sound like this. I need it to have African influence. It needs to sound like ‘popiano,’ Afrobeats, amapiano, R&B all in one. It needs to live in the clubs. It needs to be a banger.” And I’m not even joking, as soon as I heard “Water,” I was literally like, “It’s over. It’s over for everybody!” I just fell in love with it. I played it for everybody I could, and everyone fell in love with it. So I just knew in my soul that this was the one.
How did you come up with the viral “Water” dance?
The dance style is actually called bacardi, it’s a dance style in South Africa that originated in Pretoria. And the dance style is usually done with bacardi-type music. Usually when we have songs, I get on a call with my choreographer from South Africa [Lee-ché Janecke] [and] my best friend Thato for hours and we’re thinking, “OK, for this song, what are we going to do?” Then I was just like, “I really feel like this song needs a dance. I really want to do something on TikTok with this song.” Not all the songs I want to make are all TikTok songs where you dance and everything, but this one felt like it needed that.
And then I was like, “Why don’t we make it bacardi?” Obviously, everyone was like, “Um, this isn’t the genre for bacardi.” [Laughs] It felt like that type of style would just go with this song. We actually had a bacardi-type dance for a different song. And we changed it and made that dance for “Water.” We tried a little bit of it in Portugal, but we didn’t pour the water. We ended up reworking it and I was like, “Guys, this is what we’re going to do. You pass me the water, and I’m just going to pour it on my back when I do the bacardi move.” It was exciting for us.
We ended up doing it on the stage for the Giants of Africa Festival, and I was so worried after that performance ’cause I was like, “I don’t know if I did it right.” And then I got videos. I actually DM’ed someone that was in the audience because they posted on their story like, “Please, can you send me the video?” She sent me the video and I edited it and I posted it on my way to a different country. We were on a plane, and I posted it just before we took off and my phone got disconnected. When I landed, it was already at like five million views. I was in so much shock because that flight wasn’t even that long. I was like, “This is crazy!”
How many water bottles would you estimate you’ve spilled down your back while doing the dance?
[Laughs] I don’t know. Probably a whole water company. [Laughs]
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I loved that you teamed up with Ayra Starr on “Girl Next Door” and you performed at Uncle Waffles’ NYC show. What’s it like to shine alongside other female artists coming out of the continent?
I love it. I’m a girl’s girl for real. Waffles is a girl’s girl, Ayra is a girl’s girl. In general, we all have the same goal: Africa to the world. I feel like we’ve always had the great music and the culture and the vibe, but we haven’t had the audience. Social media helps so much because it’s been able to give us that access to more people. I love seeing Afrobeats artists win, amapiano artists win, everyone in Africa. It’s only up for us really.
Who would you love to collaborate with next?
I’d honestly love to have a song with Tems. I love her voice, I love her vibe. Her new song [“Me & U”] is on repeat.
I heard you’re finishing up your debut EP. What can fans expect from it?
Definitely more bangers. It’s going to be a short and sweet one, but it’s going to be a glimpse into my sound because I do feel like it has developed over time and it’s more where I want it to be. It’s my first project ever. I’ve been releasing music and making music for years now, so it’s exciting for me to start making worlds for people to listen to and tap into. But it’s definitely a new, fresh sound for the world. And it’s a fusion between my African world and my ideal popstar/R&B world. And I’m super excited for people to listen.
Considering amapiano has become increasingly popular in the U.S. over the last couple of years, what is your hope for the sound in the future?
I honestly feel like it’s going to be the next biggest thing in dance music. It’s going to be playing in all of the raves, all of the festivals, Ibiza, all of the [places] where they listen to [sings] oontz oontz oontz oontz oontz. I feel like ‘piano is really going to take over that whole world.
What advice do you have for up-and-coming African artists who are hoping to have their music travel across the globe?
It’s very hard because I’m still figuring out a lot because I’ve been coming [up] and trying to find my way. But based off my experience, just make music that feels like you, that’s very authentic to you. Don’t try copying other people. Just find your sound and what you want the world to see you as and push that forward and believe in it. If you keep working towards it and go day by day as if you’ve already achieved your goal, you will get there.
A lot of people say “manifestation” and whatnot. I don’t want to put a label on it, but personally, ever since I could remember, before “manifestation” was even a word I knew, I always believed that I already achieved that goal. I already believed that it was mine. It was just a matter of time that it was going to be given to me. That really helped me because it really happened. Everything happened the way it was supposed to happen. And if you as an artist feel like that, just keep believing that it’s yours already and I’m sure it will be one day.
