Tanner Adell, known for her breakthrough hit “Buckle Bunny” and her contributions to Beyoncé’s Cowboy Carter album, has signed with Love Renaissance (LVRN).
The Atlanta-based Love Renaissance was founded in 2016 by Tunde Balogun, Justice Baiden, Junia Abaidoo, Carlon Ramong and Sean “Famoso” McNichol, and features a roster including 6LACK, Summer Walker, DVSN, SPINALL, and TxC. The multi-faceted label and management company offers creative direction, production, marketing and strategic partnerships. LVRN also operates the Atlanta-based LVRN Studios to further cultivate musical talent in the Atlanta area.
“They made it so obvious that they knew exactly who I was and exactly how they were going to help me achieve what I want to achieve,” Adell tells Billboard of her decision to sign with LVRN Records.
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Adell’s upbringing in both California and Wyoming has helped the singer-songwriter in crafting a unique fusion of country, pop and hip-hop on songs such as “Whiskey Blues” and “FU-150,” as well as a signature brand that blends big-city glitz and rural roots. Adell moved to Nashville three years ago with her sights set on a career in country music.
“I was writing in my bedroom, using beats I’d find on the internet. I moved here and just put my head down, working, and kept my vision as straight as I possibly could in trying to create a sound that I felt was unique to me, but relatable,” Adell told Billboard.
Adell, who was previously signed with Columbia Records, issued the song “Honky Tonk Heartbreak” in 2021, followed by her EP Last Call the following year. Most recently, she released her Buckle Bunny debut mixtape last year, followed by a deluxe version of the project, including “Love You a Little Bit,” “Throw It Back,” and “I Hate Texas.”
Then Queen Bey came calling.
On Beyoncé’s Cowboy Carter, Adell joined with Brittney Spencer, Tiera Kennedy and Reyna Roberts on the song “Blackbiird,” and provided background vocals on “Ameriican Requiem.” Like her Cowboy Carter cohorts, Adell saw a surge in streaming. According to Luminate, the week after Beyonce released “Texas Hold ‘Em,” Adell saw a 188% increase in streaming activity.
This year, she’s built on that surge by performing at top festivals including CMA Fest, Stagecoach and C2C. Adell also wrote and recorded the song “Too Easy” for the soundtrack of the movie Twisters, with her work residing alongside music from artists Luke Combs, Jelly Roll and Miranda Lambert.
Baiden, head of A&R for LVRN, said in a statement, “It’s rare these days to be wowed and instantly connect to an artist. Tanner is a generational talent who will change how people feel, perceive, and digest country music. We believe in the stories she tells and her ability to relate to the everyday person; she will touch a global audience. Our decision to support her journey reflects how we at LVRN came into the business and how we see things: fearless, rebellious, loving, Renaissance!”
Amber Grimes, evp/GM of LVRN, added, “Given our profound affinity for storytelling, we were determined to collaborate with Tanner. She has a jaw-dropping story waiting to be shared through her songwriting. We are thrilled to welcome Tanner to our family, amplify her narrative, and continue to cultivate her success as an artist. Our commitment to nurturing talent and supporting artistic integrity extends across all genres.”
Adell recalled the detailed plan the label created for a forward-facing career vision.
“They had about 30 pages of where they felt my trajectory was going, showing how they understood my brand,” Adell told Billboard. “They had a vision for touring, and a deep dive into how the partnership would go if I signed with them. You never see that—it felt like these are real people who really care and understand me.”
Over the past year, Adell has been writing for a new project, one that will draw fans deeper into her story.
“I haven’t talked too much about my family, and my birth family and being adopted and how I’ve dealt with that,” Adell said. “I’m biracial. I was adopted by a white family, but they also adopted my siblings. I haven’t talked about finding my birth family, or any of that. I feel like my fans are ready, and I’m ready to give that part of myself to them. I’m ready to share that side of me. I feel like there will be a lot of people who will be healed.”
