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Instagram Is Testing Feature Allowing You To Reset Your Recommedations

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Instragram Testing Feautre To Reset Recommendations

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For years, people have been complaining about their recommendations on Instagram, and finally, the photo/video-sharing platform is now allowing users to take action.

As spotted on The Verge, Instagram is testing a new feature that will allow users to “completely refresh” the content that is being recommended to them.

Meta says the recommendations reset feature will “soon roll out globally” and allow users to completely clear their algorithm recommendations on their Feeds, Explore, and Reels.

Per The Verge:

The new feature will be available to users of all ages, including Teen accounts. “We want to make sure everyone on Instagram – especially teens – has safe, positive, age-appropriate experiences and feels the time they’re spending on Instagram is valuable,” Meta said. “We want to give teens new ways to shape their Instagram experience, so it can continue to reflect their passions and interests as they evolve.”

Meta states the whole process can be done in “just a few taps,” and resetting your recommendations will “start to personalize again over time” based on the content you routinely interact with on the platform.

So, if you spend time on Instagram looking at “baes and baddies,” the algorithm will keep that kind of content coming. Now, if you want some wholesome stuff featured on your timelines, start double-taping and sharing it so you can clean up the timeline.

But wait, there’s more. During the reset process, you can also review who you are following and decide to hit the unfollow button to change your recommendations further.

We need other social media platforms like X, even though it’s dying a slow death, to introduce a similar feature.

Hot 100 First-Timers: Brandon Lake Arrives With Viral Hit ‘Hard Fought Hallelujah’

Brandon Lake is already a superstar in the Christian music space, amassing 38 career entries on Billboard’s Hot Christian Songs chart. But he reaches the Billboard Hot 100 for the first time this week with his new viral hit, “Hard Fought Hallelujah.”

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Released Nov. 8 on Brandon Lake/Essential/Provident Label Group, the song debuts at No. 51 on the Hot 100 (dated Nov. 23) with 7 million official U.S. streams, 60,000 in airplay audience and 13,000 downloads sold in its first week, according to Luminate. Its sales sum is the largest among all songs this week, generating a No. 1 debut on the Digital Song Sales ranking, where it’s Lake’s first leader.

“Hard Fought Hallelujah” benefited from pre-release buzz on TikTok. Lake first teased the song on the platform on Sept. 3. Since then, audio from that clip has been used to soundtrack more than 30,000 TikToks. Many TikTok users have tied the song to experiences during difficult periods of their lives, and how they’ve turned to religion to overcome personal obstacles. Lake has shared some of those videos on his profile.

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Lake has been a staple in the Christian music world since his chart debut in 2019. He first reached Hot Christian Songs in July 2019 with “This Is a Move,” which reached No. 36. He has charted eight top 10s, including six No. 1s through “Hard Fought Hallelujah” this week:

Title, Peak Date (Weeks at No. 1):

  • “Hard Fought Hallelujah,” Nov. 23, 2024 (one to date)
  • “That’s Who I Praise,” Oct. 19, 2024 (five)
  • “Praise” (Elevation Worship feat. Brandon Lake, Chris Brown & Chandler Moore), March 16, 2024 (31)
  • “Praise You Anywhere,” Nov. 4, 2023 (six)
  • “Gratitude,” Feb. 4, 2023 (28)
  • “Graves Into Gardens” (Elevation Worship feat. Brandon Lake), Feb. 6, 2021 (two)

With 31 weeks spent at No. 1, “Praise” is the fourth-longest-leading hit in the 21-year history of Hot Christian Songs – and the longest-leading by a solo male. Overall, it trails only Lauren Daigle’s “You Say” (132 weeks at No. 1), Hillsong United’s “Oceans (Where Feet May Fail)” (61) and Hillsong Worship’s “What a Beautiful Name” (37). With 28 weeks, Lake’s “Gratitude” is the fifth-longest-leading No. 1.

Lake’s six No. 1s on Hot Christian Songs put him at a tie with Jeremy Camp, Daigle, Matthew West and Third Day for the fifth-most, after MercyMe (13), Casting Crowns (nine), Chris Tomlin and TobyMac (seven each).

Additionally, Lake claims the top three tracks on the Nov. 23-dated Hot Christian Songs chart, with “Hard Fought Hallelujah” followed by “That’s Who I Praise” at No. 2 and “Praise” at No. 3. Previously, only Ye (then billed as Kanye West) tripled up for 11 weeks in 2019-22 and Carrie Underwood, for four weeks in 2020-21.

Lake has also charted 21 songs on Christian Airplay, including six top 10s and three No. 1s: “Graves Into Gardens,” “Gratitude” and “Praise.”

On the Top Christian Albums chart, Lake has charted five titles, including one No. 1: Coat of Many Colors, in November 2023.

Earlier this year, Lake signed with UTA for booking representation. “We are wildly impressed with how Lake is changing the game for Christian artists and are thrilled to welcome him to the UTA family,” Matthew Morgan, co-head of UTA Nashville and a UTA partner, said in a statement at the time.

Coldplay Team Up With Ralph Macchio For Sentimental ‘The Karate Kid’ Video: Watch

If you’re filming a video for a song called “The Karate Kid” it just makes sense to cast the OG Daniel LaRusso in it. On Tuesday morning (Nov. 19), Coldplay revealed the visual for their song named in honor of actor Ralph Macchio’s most beloved character, which appears on the expanded Full Moon edition of the band’s recent Billboard 200 No. 1 album, Moon Music.

The Chris Candy-directed clip was filmed in Melbourne, Australia during Coldplay’s recent run of stadium shows. According to a release announcing the video, the band reached out to Cobra Kai star Macchio after he said he thought “The Karate Kid” was a “beautiful track” when it was released last month.

“When Chris Martin pops up on your FaceTime asking you to help create a video to accompany what I found to be a beautifully emotional and poignant song – one inspired by a film I made over 40 years ago – there was only one answer,” said Macchio, 63, about filming the clip in which he plays a down-and-out busker. “Having the opportunity to join Coldplay in Australia at one of their legendary live shows to collaborate on this music video was nothing short of a career highlight. The synergy with Chris, the band and our director Chris Candy was as pure as any I’ve experienced. I’m excited to share this with the world.”

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The video opens with Macchio schlepping his busking gear to a park, where he sets up a perky “Shine On” sign and some dancing stuffed animals as he sits down at his keyboard to croon the earnest ballad. “As much as I could, as much as I tried/ I just couldn’t seem to find the light/ The trees for the wood, the wars left and right/ Umbrellas with the rain in,” the actor lip synchs as everyone around him either ignores his playing or laughs as they walk by.

Dejected, Macchio decides to try a different approach, shifting to tap dancing for his dinner as Coldplay singer Chris Martin croons, “Maybe we could share the rain/ Maybe we could dance again/ Maybe we could make the sky turn blue/ Oh Daniel knows how to make a dream/ How to make a dream come true/ Oh Daniel/ Could I be the one for you?”

When he chances into a ticket for a Coldplay show, Macchio hoists up a sign that says “Let Me Help” when Martin is suddenly hit with vocal issues. The actor triumphantly takes center stage in front of the massive crowd for his moment in the sun to end the uplifting clip.

Fans were losing their minds during the Oct. 31 show at Melbourne’s Marvel Stadium, where Martin did a fine acting job pretending to lose his voice as he welcomed surprise guest Macchio to the stage. Macchio first played karate newbie LaRusso in the original Karate Kid movie in 1986, as well as in the 1986 and 1989 sequels and returned to his signature role in 2018 for the Cobra Kai series, now in its sixth season; he is also slated to star in the upcoming Karate Kid: Legends film due out next year.

Coldplay is on a break from their nearly three-year Music of the Spheres stadium tour, with the group slated to hit the road again on Jan. 9 with the first of four shows at Zayed Sports City Stadium in Abu Dhabi. After stops in India, Hong Kong and Seoul, the tour will return to the U.S. for the final run of summer 2025 North American dates beginning on May 31 at Stanford Stadium in Stanford, CA. The billion-dollar outing will conclude next August/Sept. with a 10-show run at Wembley Stadium in London.

Watch “The Karate Kid” video below.

Robbie Williams Addresses Drug Use Claims Made by Former Take That Manager in New BBC Documentary

Robbie Williams has penned an open letter to former Take That manager Nigel Martin-Smith, following claims he made regarding Williams’ past drug use in new BBC docuseries Boybands Forever.

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Both the British pop icon and Martin-Smith appeared as talking heads in the first installment of the three-part series, which aired on Saturday (Nov. 16). The episode focused on the mental and financial struggles that members of Take That, East 17, A1 and Damage dealt with at the height of their popularity. 

Martin-Smith managed Take That in the 1990s when Williams was a member of the group, before the latter quit in 1995 and went on to launch an enduring, successful career as a solo act. Across three decades, he has gone on to earn 13 No. 1s on the U.K Albums Chart and 18 BRIT Awards, including the prestigious BRITs Icon accolade in 2017.

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In the documentary, Williams addresses his history of drug use, saying that at one point he was made out to be “evil.” Martin-Smith goes on to say that the singer was “smart and quite clever” to blame his issues on being “in this band where he couldn’t have girlfriends or couldn’t go out.”

Williams also responded to these assertions via a lengthy statement posted to Instagram on Nov. 17. “I was equal parts terrified and excited to be sharing a screen with you again,” he said, addressing Martin-Smith. “Excited to see where we both are on this journey and terrified in case old emotions would be triggered and I’d still be in a place of anger, hurt of fear.

“As it happens, it would appear that time has done its thing and I guess the wisdom it brings has taken its mop to a few nooks and crannies here and there. I guess not every nook has been bleached, though.”

He then highlighted Martin-Smith’s comments about his drug use at the time. “My response to the warped world that surrounded me is solely my own. How I chose to self-medicate is and was something that I will be monitoring and dealing with for the whole of my life,” Williams wrote. “It’s part of my makeup and I would have the same malady had I been a taxi driver. I just got there quicker due to having the finances while trying in vain to counteract the turbulence of pop stardom’s matrix-bending washing machine.”

Encouraging Martin-Smith to take accountability for some of the struggles Take That faced behind the scenes, Williams continued: “Everyone will understand and appreciate that level of self-reflection. It’s OK to admit your shortcomings. No one is going to sue you for not knowing or understand[ing] the psychological effects everything was having on everyone.”

Martin-Smith has not yet responded to Williams’ open letter.

Williams’ comments follows a similar post he made about the late Liam Payne, remarking that boy bands need sufficient emotional support and that there needs to be a push for something to be “done in his name to make things better.” The One Direction star died after falling from the third floor of a hotel in Buenos Aires, Argentina, on Oct. 16.

Shortly after Payne’s death, a petition was launched calling for a new law to safeguard the mental well-being of young artists. It has currently received more than 149,000 signatures.

Elsewhere, the compilation soundtrack to Williams’ biopic Better Man will be released on Dec. 26 in the U.K. and Ireland, and on Jan. 17 in the U.S. and Canada. Featuring his greatest hits, Better Man will tell the story of Williams’ life from his childhood in Stoke-on-Trent, England, through to his fame with Take That and subsequent solo career. Williams will be played by a CGI monkey throughout the film directed by Michael Gracey (The Greatest Showman).

Through summer 2025, Williams will embark on a lengthy tour across the U.K. and Europe, including a night at London’s 60,000-capacity Emirates Stadium. Support will come from Warrington rock band The Lottery Winners, as well as Rag ‘N’ Bone Man on select dates.

How Annie Gonzalez Got the Role of Jenni Rivera in New Biopic & Found Her Own Warrior Voice

The first time Annie Gonzalez was invited to audition for the role of Jenni Rivera in the upcoming biopic JENNI, the actress passed on it. It was right after Flamin’ Hot came out, she was burned out from the promotion of that movie, and — she can now admit — she was nervous to play the late Mexican-American superstar. Even one week later, when she got a text from a member of the casting team asking if there was a reason she wouldn’t try for it, she couldn’t come immediately to her senses.

“I opened the message and I closed it. I was like, ‘OK, I’m not going to respond,’” Gonzalez tells Billboard Español. “I think for me, being sixth-generation [Mexican-American], and Jenni being so prominent, am I going to be able to do it justice? I respect her as a woman, I respect her as an artist, and I respect and honor those who have passed. I would never want to just take something because I’m selfish. I never look at work like that.”

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She instead went to Mexico on vacation, where she was having a good time speaking Spanish and enjoying the local music and culture — when she started having second thoughts. “I think I might want to do it,” she told a friend. “Two days later, I get a call from my manager, and she’s like, ‘Producers really want to see you for the role.’ I go like, ‘OK, I fly back tomorrow. Give me a day.’”

The moment Gonzalez did her audition tape, she had a strong feeling she was booking the role. “But it was a journey,” she explains. “I did multiple producer sessions and director sessions. I even got to meet with [director] Gigi [Saul Guerrero] and that, for me, was the real selling point.”

The final step was meeting Jenni Rivera’s children for their final approval. She recalls them being cautiously doubtful at first, but she won them over a 30 minute call. “So I met with them on Zoom in my makeup, and I did my read with them,” Gonzalez, who is also a phenomenal singer and performs all the songs on the movie, recalls. “I sang for them, and they were like, ‘OK’.” The role was officially hers.

JENNI will premiere on ViX and select theaters in the U.S. and Mexico on December 6. It follows Rivera from her humble beginnings in her hometown of Long Beach, California, to her rise to fame and the last days before her tragic and unexpected death. Known as “La Diva de la Banda,” she was the single most successful woman in regional Mexican music and on the Billboard Latin charts when she tragically died in a plane crash in 2012 at the age of 43.

'Jenni'

Annie Gonzalez as Jenni Rivera in JENNI

Courtesy of ViX

A trailer of the movie shows Gonzalez — who is also credited as executive producer — performing Rivera’s early song “La Chacalosa” at a night club. “My life ain’t no fairy tale,” she’s heard saying while the song continues in the background and a collage of scenes shows Jenni’s struggles with teenage pregnancy, domestic violence and stumbles with the law, but also her ascend to stardom and role as the proud mother of five.

Rivera’s life is something the actress could identify with. “I’m from East L.A. hood; she’s from Long Beach hood. My dad’s a musician; [her dad was a musician too],” she says, adding: “I myself am a survivor of sexual assault. I myself am a survivor of domestic violence. I myself am a f–king warrior, and […] yes, this is the story I want to tell. This complex, beautiful, kind woman who found her power on the stage.”

On her first in-depth interview about JENNI, Gonzalez also spoke with Billboard Español about how this movie changed her, her own plans in music and her expectations for the film.

What did you know about Jenni Rivera before? What do you remember the most?

What I remember the most about her was like her fuerza, her fire, her fight. How people loved and fought for her. And Jenni made music for the malandrinas, for the women that were like, “I don’t give a f–k.” But more than that, I think she made music for people with grit, who have been through things, who didn’t feel like they had a space to cry out. That even though the world tried to beat them down, they were going to get up time and time again, that that was not the thing that was going to define them. That’s what I knew about Jenni and that’s what excited me to this beast of a role.

How did you get ready for it?

I didn’t know too much about her personal story until I read her book, and then I watched [Telemundo’s series on Rivera’s life] Mariposa de Barrio, and [her reality show] I Love Jenni and interviews. I did a lot of research. The little that I knew about her was just that that she had this fight that I could identify with: I’m from East L.A. hood; she’s from Long Beach hood. My dad’s a musician [and her dad was a musician too].

I saw myself in her once I learned her story. But I could never emulate this specific energy that this woman was like — We can never. We can try, right? But I’m not going to become her. What I can do is tell her story from a rooted place because I’ve been through it. I myself am a survivor of sexual assault. I myself am a survivor of domestic violence. I myself am a f–king warrior, and I love that when I saw it, I was like, “Yes, this is the story I want to tell. This complex, beautiful, kind woman who found her power on the stage because she couldn’t get it at home.”

How was it for you, as a rape and domestic violence survivor, to go through those difficult scenes?

You know, I think I had about six months leading up to actually shooting the role. And when I went through the script and saw — you know, my whole body was like, creeping and crawling, because there were things that I hadn’t yet wanted to look at in my own life. And I realized that, by avoiding it, there were blockages in me as a woman, just as Annie. And if there’s blockages in me as a woman, there’s going to be blockages in my work. And if there’s blockages in my work, then there’s blockages in my life. How we do anything is how we do everything.

I worked with a therapist very closely towards leading up to it, and then during and after. But I think seeing how she maneuvered through it, and how she used it as a superpower more than something that was going to block her — she created a whole organization to help women. She understood the reason that she has this visibility is for something bigger than herself, even if she didn’t know how to do it.

They say the highest form of love is service. That’s what she did, and she did it at a time when it wasn’t popular. So when I saw that, I was like, all right, I think there’s something here for me to help people that I love. So many women in my family, and even young boys, have been affected by it, by sexual assault.

Is this your first time opening up about these issues?

This is my first time talking about it publicly. Because you do, you can get a lot of backlash, and you know, like, Jenni was a coqueta, she liked to dress the way she dressed, and a lot of the time it’s “Well, why did you dress like that?” It’s like, “No, I was nine years old when it happened. Sorry. No.”

What did you learn about yourself through this movie?

I never felt like my body was my own. I cannot tell you how many relationships or things I said yes to that I didn’t know I could say no to until I got to portray Jenni on screen. Like she helped heal parts of me that I never wanted to look at, that I didn’t even know were there, that now I hold that version of myself so tightly, and I’m so f–king proud of her, and I pray that anybody who watches this gets set free just a little bit more.

You sing on the film as well, and you do it beautifully. Any plans to start a career in music after this?

Yeah, I’ve sang my whole life, but I’ve always been so terrified to do music, because I’ve always felt like if you don’t like my work as an actress that’s okay, you don’t like the character. But if you don’t like my music, you don’t like me. That’s my poetry, that’s my heart. That’s everything that lives inside of me. But as I’m getting older — and honestly, I swear, JENNI transformed me — I live by this quote by George Bernard Shaw, which is essentially like: “I want to burn the candle at both ends when I go.”

You know, when I’m here I have a splendid torch that I get to hold on just for a moment until I can pass it on to the next generation. I’m not going to waste it on being fearful, crying that the world is not going to submit to me or bend at my will. I’m going to fight and have fun doing it. So yes, all that to say, I’m working on an EP.

Can you give us some details? Are you gonna be singing in Spanish? English?

Both. You know, I have a corrido that I’m working on, that my dad wrote that I’m I’m really excited to come out with; I believe it’s gonna come out at the top of December. But right now I’m having fun with figuring out what my sound will be. It’s funny, you know, at this point it’s like I’m already in the public eye, might as well do it with. We’ll all help me figure it out. The energy of the universe will help me.

Do you have a favorite Jenni Rivera song?

Oh, I love “No Llega El Olvido”! “Ovarios” is such a good song, too. God! I love that song. I love how it’s like you just feel like you’re in the club or in the bar with your with your amigas just drinking.

What does your father say about you playing Jenni?

Oh, my God, he’s like he gets, he gets so giddy! He’s like, “Babe, you’re doing it! This is gonna make you huge. You’re gonna be a big star.” And I’m like, “I don’t know. I’m just having fun.” If I can pay my bills and I can go on vacation when I want, that’s the freedom I love. And just keep making more movies, more music, you know.

What do you expect the audience to get from from JENNI the movie?

I have no expectation. I think what I’ve learned as an artist is: My job is to make the food, and however you decide to eat it, digest it, or what you decide to do with it, I can’t force you to do anything that you don’t already feel inspired to want to do with it. My job is to make you feel now how you feel. Thereafter, I can’t control. You might watch it and feel inspired and healed. You might watch it and hate it. You might watch it and love it. You might watch and say, “Huh! I didn’t know that about her.” I just want people to go watch it.

I think it’s an important film because we don’t really get many stories like this with faces like ours, with latino faces, latino women leading films — even behind the camera. The DP (director of photography) was a woman. The director was a woman. I got an opportunity to executive produce on the project. And we’re talking about domestic violence and sexual violence in a way that’s not making the protagonist the victim but instead the hero of her own story — and showing what fame can do in a positive light, and what it can do sometimes at the detriment to ourselves if we don’t have a solid foundation. So I just hope that this brings people in a space together to have more conversations. I hope that this starts a conversation.

Sabrina Carpenter Rejects Jack Antonoff at Short n’ Sweet Concert for ‘Even Hotter’ Margaret Qualley

Sabrina Carpenter might’ve let Jack Antonoff make Short n’ Sweet with her, but she’d rather Margaret Qualley make her “Juno.”

At the final U.S. stop of the 25-year-old pop star’s Short n’ Sweet Tour at the Kia Forum in Los Angeles Monday (Nov. 18), the producer — who collaborated with Carpenter on much of her Billboard 200-topping sixth studio album — made a surprise appearance. During one of the “Espresso” artist’s nightly gimmicks of “arresting” a guest for being “too hot,” Antonoff came on the big screens and shrugged.

“This is super awkward,” Carpenter joked from on stage as the Bleachers frontman shook his head inconspicuously, as captured by fan videos. “I’m sure you’re probably really good at [producing]. In fact, I’m so confident you could produce someone even hotter than you.”

That’s when the cameras panned over to the Maid actress, who is married to the former Fun band member. “This right there, ladies and gentlemen, this is a hottie with substance,” said Carpenter, referencing Qualley’s critically acclaimed new movie, The Substance. “Whoever made you, God bless them. God bless your genetics.”

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After Qualley blew a kiss at Carpenter, the singer passed a pair of kinky handcuffs to the couple before performing her NSFW Short n’ Sweet fan-favorite “Juno.” The scene is one that’s played out at many of the Girl Meets World alum’s shows this year, with Carpenter previously arresting Saturday Night Live‘s Marcello Hernandez — who arrived dressed as his viral Domingo character — and Stranger Things‘ Millie Bobby Brown.

With the U.S. leg of her trek in the books, Carpenter will next hit the road in March for a European leg of Short n’ Sweet dates. The tour kicked off in March following the “Feather” artist’s stint on Taylor Swift’s Eras Tour.

Carpenter and Antonoff collaborated on a number of Short n’ Sweet tracks together, including Billboard Hot 100-topper “Please Please Please,” “Sharpest Tool” and “Slim Pickins.” The LP went on to become the former’s first-ever No. 1 album, about which the producer recently told Billboard, “No one deserves it more.”

“Sabrina’s been quietly growing, and her albums have been getting more awesome, and she’s been honing her sound and performances,” he added in the October interview. “It’s not like she just popped onto the scene — this has been a decade of grinding toward it.”

Billboard’s Greatest Pop Stars of the 21st Century: No. 3 — Rihanna

With the first quarter of the 21st century coming to a close, Billboard has spent the last few months counting down our staff picks for the 25 greatest pop stars of the last 25 years. You can see the stars who have made our list so far here — and now, we examine the century in Rihanna, who pushed her way into the center of pop music and pop culture for a game-changing decade of absolutely dazzling dominance, then headed back to the sidelines. (Hear more discussion of Rihanna and explanation of her list ranking on our Greatest Pop Stars podcast, with her episode debuting Wednesday, Nov. 20.)

In 2007, Rihanna told Paper that she wanted to be “the Black Madonna.” Nearly 20 years have passed since, and the billionaire pop icon has taken the 20th century’s greatest female pop star template and fashioned into a blueprint of her own. Rihanna’s version – the Rihprint, if you will – combines a unmistakable vocal tone, a rarely faulty ear for hits, an eye for fearless, futuristic fashion and a complete rejection of the role model archetype in favor of a gleeful embrace of sexual liberation. It’s now arguably the most prized and clamored-after playbook for burgeoning 21st century pop singers. 

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Born Robyn Rihanna Fenty in Bridgetown, the capital of the picturesque island country of Barbados, Rihanna’s musical odyssey boasts a familiar beginning: she and two childhood friends started a girl group. Without a name or any original material, the trio scored an audition with Evan Rogers, a veteran producer with credits dating back to 1984’s landmark Beat Street soundtrack, who remarked to Entertatinment Weekly, “[Rihanna] carried herself like a star even when she was 13. But the killer was when she opened her mouth to sing [Destiny’s Child’s cover of ‘Emotion’]. She was a little rough around the edges, but she had this edge to her voice.”  

Rihanna

Rihanna

Jeff Kravitz/FilmMagic

Those two things – her effortlessly natural allure and her distinct vocal tone that infuses her Bajan accent with trademark throaty rasp – proved to be the most important building blocks for her impending domination. That initial audition impressed Rogers so much that he spent the next year helping Rihanna sharpen her craft in Stamford, Conn. during her breaks from school. In 2004, she signed to Roger’s and Carl Sturken’s Syndicated Rhythm Productions, allowing her four-track demo tape – which included an early cut of “Pon De Replay” from her then-unreleased debut studio album – to begin circulating. 

Upon hearing “Pon De Replay” for the first time, Jay-Z, Def Jam’s president and CEO at the time, felt that track was too big to be a new artist’s first single. But after hearing her sing the song live during an audition in NYC, he was convinced and honored L.A Reid’s request to make sure Rihanna didn’t leave the building without signing a deal with Def Jam. In a 2005 appearance on The Tyra Banks Show, Rihanna recalled Jay-Z saying, “There are two ways to leave here. I go through the door with the deal signed or through this window, and we’re on the 29th floor.” That day, Jay-Z locked down a six-album deal with Rihanna that would go on to completely revolutionize the pace of modern pop music production and the expectations fans have with how often their favorite artist’s release music.  

With “Replay,” Rihanna introduced herself in 2005 as the girl next door with an island twist. Her sweet, flirtatious vocal tone and casual exchanges with the DJ kept her in lockstep with top 40’s proclivity for the dancefloor, but she did all of it over a handclap-laden, dancehall-lite beat that recalled Skatta’s “Coolie Dance” riddim, which owned pop radio the year prior. A no-brainer pick for her debut album’s lead single, “Pon De Replay” reached No. 2 on the Billboard Hot 100; Music of the Sun, its parent album, would debut No. 10 on the Billboard 200 and spawn the follow-up single “If It’s Lovin’ That You Want” (No. 36), announcing Rihanna as one of pop’s most promising newcomers, but not doing enough to fully convince the world that she’d be in it for the long haul. Though “Pon De Replay” was a verifiable success, Teairra Mari was still the “Princess of the Roc” at the time, and more of a priority for Def Jam. 

Exactly six months after the release of “If It’s Lovin’,” Rihanna obliterated the one-hit wonder allegations and unleashed “SOS” as the lead single for her sophomore effort, 2006’s A Girl Like Me. “SOS” became her first Hot 100 No. 1, clearing a path for the set’s future top 10 hits “Unfaithful” (No. 6) and “Break It Off” (No. 9, with Sean Paul). While A Girl Like Me, which reached No. 5 on the Billboard 200, didn’t mark the stark change in image and sound that we’d later come to expect from a new Rihanna album release – after all, she was still cementing her spot in the pop ecosystem – it did help transform her into a pop girl who could spin hits out of dance-pop and R&B as easily as she could with more Caribbean-adjacent styles.   

If A Girl Like Me established Rihanna as bonafide pop princess, then 2007’s Good Girl Gone Bad solidified her as a capital-P, capital-S Pop Star. Every great pop star has an album or series of albums that demarcates exactly when they’ve transformed into a new animal. For Rihanna, Good Girl Gone Bad was that album– an aptly titled pop&B record that transposed the spunky, rebellious energy of her new shaggy, jet-black bob into a sleek collection of tentpole pop singles that housed some of the stickiest hooks of the late ‘00s. Led by the utterly enormous “Umbrella” — the 2007 Jay-Z collaboration (their first of many!) that topped the Hot 100 and earned her her first Grammy — Good Girl Gone Bad soundtracked the birth of Rihanna as a truly singular pop singer. Its eye-grabbing accompanying music video – who can forget that umbrella choreography?! — also helped establish Rihanna’s penchant for aesthetically rich visuals and won her first Moonperson for video of the year the MTV Video Music Awards. 

As would be the case with many of her singles, “Umbrella” embarked on quite the journey — including stints in Britney Spears’ and Mary J. Blige’s camps – before landing in Rihanna’s hands. “When she recorded the ‘ellas’ [in the hook], you knew it was about to be the jump-off,” “Umbrella” songwriter and producer Christopher “Tricky” Stewart told MTV News in 2008. “[You knew] your life was about change if you had anything to do with that record.” With her Bajan lilt evolving into a de facto Riri idiosyncrasy, Rihanna’s delivery single-handedly turned the last two syllables of the word “Umbrella” into one of the most unforgettable refrains in pop history. She made the song her own in a way that even those other legends probably wouldn’t have been able to. With “Umbrella,” Rihanna became the strongest producer of rap/sung collaborations since Mariah Carey effectively pioneered them with 1995’s Ol’ Dirty Bastard-assisted “Fantasy” remix; to date, five of Rihanna’s nine Grammy wins are for best rap/sung performance. 

In addition to “Umbrella,” Good Girl Gone Bad birthed hits in “Shut Up and Drive” (No. 15) and the No. 3-peaking, MJ-sampling “Don’t Stop the Music.” Rih also visited the top 10 with “Hate That I Love You” (No. 7), a duet with Ne-Yo, another pop&B Def Jam labelmate seeing success under Jay-Z’s guidance. In 2008, Rihanna revamped Good Girl Gone Bad with a deluxe edition that tacked on the Grammy-nominated Maroon 5 collaboration “If I Never See Your Face Again” (No. 51), a Halloween anthem in “Disturbia” (No. 1, two weeks) and “Take A Bow,” her first Hot 100-topping ballad. After barely scraping more than one hit off her sophomore LP, Rihanna had morphed into a pop music behemoth by her third album. To close out the year, she joined forces with T.I. for “Live Your Life,” which spent six weeks atop the Hot 100. Outside of the music, the Good Girl Gone Bad era also helped position Rihanna as the fashion icon and sex symbol she remains today; her edgy bob (she finally deaded those pesky Beyoncé comparisons) and seductive stage show shredded the girlish image of her first two albums and properly cast her as an adult pop star. 

Rihanna

Rihanna

Kevin Mazur/WireImage

The night of the 51st Grammy Awards (Feb. 8, 2009) – where she earned three nods for the deluxe edition of Good Girl Gone Bad – was supposed to be a victory lap moment for Rihanna. But the pop superstar ended up canceling her scheduled performance. Initial reports claimed her then-boyfriend Chris Brown – one of the few teen-pop stars on Rih’s level at the time — had physically assaulted her. By March 5, Brown was charged with assault and making criminal threats. 

It’s hard to overstate just how deeply this incident rocked the world. Here were two of music’s biggest and brightest young stars – essentially America’s pop&B sweethearts — at the center of harrowing public example of intimate partner violence (IPV) – a haunting echo of the experiences Rihanna described of growing up witnessing her father physically abusing her mother. Just weeks after closing out an incredibly dominant year in music, Rihanna was cast by some fans and members of the media as the villain and endlessly harassed by those who felt Brown did nothing wrong. Two weeks after the incident, TMZ published an unauthorized photo of a battered and bruised Rihanna that appeared to have been leaked from the Los Angeles police department, effectively changing the public’s relationship to celebrity survivors of IPV forever.  

Those photos circulated cable news stations and gossip blogs alike, with any and everyone clamoring for access to jeer at Rihanna while she was at her lowest. This phenomenon even spurred the proposal of “Rihanna’s Law” — which, if enacted, would have discouraged law enforcement employees from releasing photos or information that exploits victims. By June, Brown pleaded guilty to felony assault, and he received five years of probation and an order to stay 50 yards away from Rihanna barring public events. Brown and Rihanna would reconcile both romantically and musically a few years down the line, but their reunions would always be met with some degree of discomfort, disapproval and confusion. 

By August, Rihanna would return to music alongside Kanye West and Jay-Z with “Run This Town” (No. 2), which won a pair of Grammys and served as her first post-assault release. Meanwhile, the events and subsequent chaos of the 2009 Grammys loomed large over Rihanna’s next release, Rated R, her fourth studio album. Led by the somber “Russian Roulette,” Rihanna processed the emotional trauma of the preceding months and the demise of her and Brown’s relationship through rock-infused ruminations on love, lust, loss, violence, longing and how all of those different energies intersect. Her commanding tone took on a more militant vibe that was reflected in music videos like the clip for her Jeezy-assisted “Hard,” while her fashion became even more punk-influenced, exacerbating the album’s overall grayscale bleakness.  

Both “Russian Roulette” (No. 9) and “Hard” (No. 8) reached the Hot 100’s top 10, but Rated R’s sole No. 1 hit, “Rude Boy,” found Rihanna returning to the dancehall influences that she first captured America’s attention with. Perhaps one of her most important Hot 100 chart-toppers, “Rude Boy” marked the moment Rihanna committed to a truly unapologetic embrace of her sexuality – a daring, provocative and admirable choice in an era where most expected her to dial down her forwardness following Brown’s assault. Rihanna’s decision to double down on owning and flaunting her sexuality in spite of the patriarchy’s attempts to silence and conceal her became paramount to her brand going forward. The more she stood firm in her expression of her sexuality, the more loved, hated and influential she became. But she outwardly rejected the “role model” label – and would continue to throughout her career – making her pop’s favorite rebel and one of celebrity’s greatest challengers. 

Before Taylor Swift (Folklore and Evermore) and Ariana Grande (Sweetener and thank u, next) were putting out “sister albums” in quick succession, Rihanna was doing it with Rated R and Loud. Released just three and half months after the final Rated R single (“Te Amo”), Loud traded Riri’s heavy eyeliner and highlight-streaked bowl cuts for fire-engine red curls and a bold red lip. Musically, buoyant dance-pop and explosive love-centric choruses took the place of Rated R’s penchant for foreboding rock ‘n’ roll. Returning to the commercial glory of Good Girl Gone Bad, Loud launched three Hot 100 chart-toppers: “Only Girl (In The World),” “What’s My Name” (with Drake) and “S&M,” with Britney Spears’ much-hyped remix appearance pushing the song over the top. (Fascinatingly, “Only Girl” remains the only solo Rihanna song to ever win a Grammy, for best dance recording.)  

Across Loud — which earned four Grammy nominations, including album of the year – Rihanna added much-needed levity and verve to the artistic strides she made on Rated R. She dialed up her embrace of her sexuality to 100 – live performances of “S&M” sparked concern for producers at both the 2011 Brits and Billboard Music Awards – while beloved cuts like “Man Down” continued Rated R’s exploration of vengeance and loving things that may not always be good for you. In addition to its bevy of hits, Loud also spawned a tour of the same name that saw Rihanna performing at London’s iconic O2 arena for a whopping 10 dates. As pop entered the 2010s, that Rihanna reign had indeed not let up. Such was the magic of Rihanna’s yearly album releases, she offset her near-constant presence with radically different sounds and looks, making her a chameleon, always a step or two ahead of where pop music was at a given time. 

To bridge Rated R and Loud, Rihanna linked up with Eminem for “Love the Way You Lie,” a haunting rap ballad that topped the Hot 100 for seven weeks during the summer of 2010 and earned five Grammy nominations. Inspired by her own experiences in an abusive relationship, Skylar Grey penned the track’s chorus for Alex da Kid’s demo before Eminem heard it and specifically asked Rihanna to hop on it. Both Rihanna and Eminem have had public stints in abusive relationships – albeit on different sides of the equation – so their real-life experiences infused the song’s exploration of the IPV cycle with stunning gravitas. (She made another cameo on another similarly themed hit later in the year, with her appearance on Kanye West’s spellbinding and brutal “All of the Lights.”) At once a grueling emotional undertaking and an expertly constructed pop song, “Love the Way You Lie” marked the beginning of a union that would spawn three more collaborations – including 2013’s Grammy-winning Hot 100 chart-topper “The Monster” — and a joint six-date stadium trek in 2014. 

By the time Rihanna dropped Talk That Talk in 2011, top 40 was comfortably in the throes of its love affair with EDM-driven dance-pop. Having already visited similar styles dating back to “SOS,” Rihanna easily and unsurprisingly adapted to Eurodance dominance of the times with “We Found Love,” the era-defining lead single for Talk That Talk. The rousing dance track simultaneously doubled as a thesis for Rihanna’s entire musical career – what’s a Rihanna song without searching for a love in places that should be devoid of it? — and helped further introduce Calvin Harris, who was about to break out with “Feels So Close.”  

With an acclaimed Grammy and VMA-winning music video (she’s the first woman to win video of the year at the MTV Video Music Awards twice), millions of copies sold worldwide and 10 weeks atop the Hot 100, “We Found Love” is arguably the defining song of Rihanna’s career. Just as her commanding voice developed a militant edge for Rated R, Rihanna morphed her voice into something closer to the anthem-belting house divas of the ‘90s with a robust, joyful timbre. When she slips into her falsetto each time she sings the word “hopeless,” effortlessly capturing the whimsy of the Harris’ blaring synths, that’s the stuff pop greatness is made of. “We Found Love” was so massive and so undeniably great that everyone wanted to be part of its lore; both Leona Lewis and Nicole Scherzinger claimed to have had the song before Rihanna, a testament to Riri’s evolution from perusing other pop stars’ scraps to being the biggest get in the world for a pop songwriter. 

Talk That Talk reached No. 3 on the Billboard 200 and spawned five additional singles: “Where Have You Been” (No. 5), “You Da One” (No. 14), “Talk That Talk” (No. 31, with Jay-Z), “Birthday Cake” (No. 24, with Chris Brown) and “Cockiness,” which did not reach the Hot 100 but did earn a remix with A$AP Rocky, the future father of Rih’s two sons who also performed a notably frisky, booty-grabbing rendition of the track with Rih at the 2012 VMAs. While some critics derided the album’s overt preoccupation with sexual themes, Talk That Talk reiterated Rihanna’s position as a hit machine who was unafraid to court controversy. 

Rihanna

Rihanna

Simone Joyner/Getty Images

After years of seamlessly shifting in and out of seemingly disparate styles and looks, 2011 and 2012 were the years when it seemed like Rihanna was finally getting recognized for her gifts as a master aesthetic curator in real-time. In simpler terms, everyone wanted to be like Rihanna, and the explosion of the Instagram era put that collective yearning for her specific cool on full display.  

Between her Twitter (now X) clapback era, the Isis chest tattoo, pitch-perfect street style, her black pixie cut and her affinity for blunts and free nipples, Rihanna’s cavalier, mess-with-me-if-you-dare attitude dictated an entire generation’s curation of their own personalities and styles. You couldn’t scroll Instagram without coming across several accounts that were trying to recreate some part of Rihanna’s aesthetic. Whether she was sparring with Ciara or dismissing Kendall Jenner, Rihanna was pop’s favorite mean girl during this time, Regina George be damned. (2012 was also the year of Rih’s acting debut – Peter Berg’s critical and commercial stinker Battleship; a more successful foray into live-action film would come in 2018 with Gary Ross’ $300 million-grossing Ocean’s 8.) 

Less than a month after “Cockiness” closed the Talk That Talk era, Rihanna launched the Sia-penned “Diamonds” as the lead single for Unapologetic, her seventh studio album. Though “Diamonds” slowed down the tempos of her previous records, the soaring ballad wasn’t entirely representative of its parent album’s high-octane combination of trap, reggae, R&B and dance-pop. The rest of the album’s singles – including “Stay” (No. 3, with Mikky Ekko) and “Pour It Up” (No. 19), “Right Now” (No. 50, with David Guetta) and “What Now” (No. 25) — all reached the Hot 100.  

Both her first album to top the Billboard 200 and win a Grammy (best urban contemporary album), Unapologetic is – in quite a few ways – an unofficial sequel to Good Girl Gone Bad. Not only did Rihanna spend the set feeding her cross-genre inclinations, but she also infused her songwriting and themes with the high drama of celebrity; anxiety-wracked tracks like “Get It Over With” complemented more jaw-dropping moments like “Nobody’s Business,” an unsubtle Brown duet that explicitly winks, nods and scoffs at the expected, horrified reactions to the two ex-lovers’ reunion. Aided by a nifty mixture of hip-hop/R&B samples and an all-star roster of songwriters and producers, Unapologetic, for many, remains Riri’s magnum opus. 

Before Rihanna got to 2016’s Anti – the other album most frequently considered her masterpiece – she spent some time completing side quests and getting a little weird. She commenced 2014 with “Can’t Remember to Forget You” — an underrated Shakira duet – and a planned break from music. After spending summer 2014 on tour with Eminem, Rihanna wouldn’t return with new music until the very beginning of the next year. At the top of 2015, she recruited West and Paul McCartney for “FourFiveSeconds,” a folksy acoustic pop ditty that peaked at No. 4 on the Hot 100 and signaled a massive shift from digitized soundscapes of Unapologetic. Rambunctious trap banger “Bitch Better Have My Money” arrived in March, reaching No. 15 on the Hot 100, with a cinematic, Mads Mikkelsen-starring music video that played into the theory that song was (at least partially) inspired by the former accountants Riri sued in 2012. Finally, the American Dream-exalting “American Oxygen” (No. 78) arrived in April with an accompanying patriotic music video; the dubstep ballad would unwittingly herald President-Elect Donald Trump’s arrival in the U.S. political arena two months later. 

Despite each of the three singles earning critical acclaim, none of them ended up attached to a larger project, and details on what would eventually be known as Anti remained muddied. In fact, the only musical project Rihanna released in 2015 was Home, a tepidly received companion soundtrack to the children’s animated film she starred in that year. While she cooled off on the music side, this is when Rihanna truly started to make strides in the fashion world beyond her capacity as a pop star; she was appointed creative director of Puma in 2014 and expanded her fragrance line to men’s scents that same year. By this point, Rihanna was a MET Gala regular, but her 2015 appearance in Chinese designer Guo Pei’s dramatic yellow gown cemented her as the undisputed queen of the fashion event. Easily the most-memed MET Gala fashion moment of all time, Rihanna’s regal pose and eye-popping train once again reminded us of her ability to dominate the news cycle with a single garment – just as she did with her sheer, Swarovski crystal-encrusted gown at the 2014 CFDA Awards, where she was honored with the Fashion Icon award. 

In late 2015, Roc Nation successfully orchestrated a deal with Samsung to sponsor the rollout and tour for Rihanna’s forthcoming album. The album in question, of course, was Anti. That deal gave way to “AntiDiary” — a series of digital and in-person activations that brought fans inside the world of the album. Ultimately, the “AntiDiary” endeavor fell flat, with its accompanying visuals uninterestingly reflecting on past Rihanna eras in anticipation for the one on the way. Plagued by a start-stop creative process, the looming shadows of Samsung and Tidal, West dropping out as executive producer and an eleventh-hour leak, Anti finally arrived on Jan. 28, 2016. The Hot 100-topping, Drake-assisted “Work” preceded the album by a day, and the full set was accidentally uploaded prematurely to TIDAL, through which one million copies of the album were available for free download via Samsung. Due to its messy release, Anti earned a meager No. 27 debut before peaking at No. 1 on the Billboard 200 after its first full week of release.  

Despite the extremely messy rollout, the album ended up being a resounding success. Nominated for six Grammys, Anti harnessed the emotional turmoil and faith-based crises of Rihanna’s post-Unapologetic years into a liberating journey through soul, hip-hop, folk, trap, dancehall and more. Though the Prince-evoking “Kiss It Better” topped out at No. 62, two more Anti singles joined “Work” in the Hot 100’s top 10: the doo-wop-infused “Love on the Brain” (No. 5) and “Needed Me” (No. 7), a continuation of the murderous path she first ventured on with “Man Down” that doubles as the longest-running Hot 100 entry of her career (45 weeks).  

With Anti, Rihanna reached levels of artistic triumph that she had never previously seen. From the Dido-nodding “Never Ending” to a beloved cover of Tame Impala’s “New Person, Same Old Mistakes,” Anti fearlessly flaunted the full breadth of Rihanna’s musical influences and interests. For the first time since Rated R – maybe ever – people were lauding a Rihanna album as a musical and artistic statement, not just an impressive hodgepodge of hit singles. Despite its rocky start and the Grammys’ cold shoulder, Anti remains on the Billboard 200 today, now the longest-running album by a Black woman in the chart’s history (445 weeks and counting). 

While the business side of things may have been hectic, 2015-16 housed some of Rihanna’s best and most defining performances. In addition to her routinely lauded career-spanning medleys at the 2016 MTV Video Music Awards – where she was honored with the Michael Jackson Video Vanguard Award and hilariously curved a kiss from Drake on national television – Rih also shut down the 2016 Brits with SZA and Drizzy, made a green fur coat and an onstage helicopter nothing short of iconic with her 2015 iHeartRadio Music Awards performance and brought the 2016 BBMAs crowd to tears with an impassioned rendition of “Love on the Brain.” Rihanna’s stage show has never been the single most vital part of her artistry, but she certainly found her pocket in this era – probably because the songs finally sounded the most like what Rihanna wants to make versus how other cooks think her music should sound. That level of artistic maturation after already debuting with such a keen eye and ear is what made – and continues to make – Rihanna such an outstanding and alluring pop star.  

Outisde of her own music, Rihanna spent the rest of 2016 and 2017 pumping out collaborations. In retrospect, she was probably giving the world as much music as she could before she shifted her focus to her growing business empire – but at the time, it just felt like Rih was meeting the public’s bottomless demand for more of her, as 2016 spawned more Rih-assisted hits for West (“Famous”), Harris (“This Is What You Came For”) and Drake (“Too Good”), while the following year found her linking up with N.E.R.D. (“Lemon”), Future (“Selfish”), Kendrick Lamar (“Loyalty”) and DJ Khaled and Bryson Tiller (“Wild Thoughts”). 

With the launch of Fenty Beauty in 2017, Rihanna effectively quiet-quit pop stardom – kind of. The makeup brand continues to be a resounding success, cementing Rihanna as a pioneer in beauty industry inclusivity and a powerhouse brand across mediums and disciplines. She has since launched skincare (Fenty Skin) and healthcare (Fenty Hair) offshoots for the brand. In 2018, she debuted Savage x Fenty, a lingerie brand whose annual fashion show quickly became a worthy competitor to the iconic Victoria’s Secret fashion show. By 2019, she launched the now-closed Fenty fashion brand under luxury goods company LVMH, which made her both the first woman to create an original brand for LVMH and the first woman of color to lead an LVMH brand. Of course, these business strides came years after she teamed up with Puma for products like the “Creeper” sneaker, which allowed fans an avenue to literally buy Rihanna’s swag for themselves. 

Rihanna

Rihanna

Michael Loccisano/Getty Images

The last five years or so of Rihanna’s career have seen more personal developments than musical ones. Currently in domestic bliss with longtime beau A$AP Rocky and their two sons, RZA, 2, and Riot, 1, Riri has popped back into music for two major moments since the turn of the decade. In 2022, she contributed two original songs to the Black Panther: Wakanda Forever soundtrack: “Born Again” and “Lift Me Up,” a moving tribute to the late Chadwick Boseman that peaked at No. 2 on the Hot 100 and earned Academy Award and Grammy nominations. The following year, she reversed her Colin Kaepernick-inspired NFL boycott and headlined the 2023 Super Bowl Halftime Show. She played hits from across her career, cheekily promoted Fenty Beauty, and revealed a then-unannounced pregnancy in one fell swoop, earning two Emmys and the most-watched halftime show in history (121.017 million viewers). 

With 14 Hot 100 No. 1 hits (the most chart-toppers of any artist this century), two Billboard 200 No. 1 albums, nine Grammys, an endlessly imitated voice and a single name that can make virtually any door open from music to cosmetics to fashion, becoming the “Black Madonna” is comfortably in Rihanna’s rearview mirror. She’s something arguably even more awe-inspiring: a Black Caribbean immigrant woman whose talent, grit and inimitable charisma made her one of the important and successful pop singers in history. She’s Rihanna – there are tens of hundreds of pop stars out there eager to put a modifier in front of her name and fashion her blueprint into something of their own. 

Read more about the Greatest Pop Stars of the 21st Century here — find our accompanying podcast deep dives and ranking explanations here — and be sure to check back next Tuesday (Nov. 26) as we reveal our No. 2, before unveiling our No. 1 Greatest Pop Star on Dec. 3!

THE LIST SO FAR:

Honorable Mentions

25. Katy Perry
24. Ed Sheeran
23. Bad Bunny
22. One Direction
21. Lil Wayne
20. Bruno Mars
19. BTS
18. The Weeknd
17. Shakira
16. Jay-Z
15. Miley Cyrus
14. Justin Timberlake
13. Nicki Minaj
12. Eminem
11. Usher
10. Adele
9. Ariana Grande
8. Justin Bieber
7. Kanye West
6. Britney Spears
5. Lady Gaga
4. Drake
3. Rihanna

Gerardo Mejía Promoted to Senior Lead of Latin Music at UnitedMasters

UnitedMasters has announced the promotion of music industry veteran Gerardo Mejía to the newly created position of senior lead of Latin music. This advancement recognizes Mejía’s significant contributions to the company’s growth and influence in Latin music.

Mejía, previously serving as an A&R at UnitedMasters, has been instrumental in expanding the company’s reach within the Spanish-language genre, boasting several achievements including discovering and signing 2024 breakout Latin superstar FloyyMenor, a teenaged rapper from Chile.

“UnitedMasters has really granted me the runway and latitude to follow my instincts and seek out artists who are unconventional, yet undeniable,” said Mejía in a press release. “They’ve given me the utmost trust, and it’s been incredible to continue my journey here. I’m very thankful and excited for what the future holds. The sky is most definitely the limit.”

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Under his guidance, FloyyMenor’s viral hit “Gata Only,” featuring Chris MJ, put Chilean reggaetón on the global map. Additionally, it won the Billboard Latin Music Award for Global 200 Latin Song of the Year and held the No. 1 spot on the Hot Latin Songs chart for 14 consecutive weeks, marking a historic achievement as Floyymenor and Chris MJ became the first Chileans in 25 years to top this list.

“Gerardo lives and breathes music. He has been a major force in the explosion of Latin music globally,” said UnitedMasters founder/CEO, Steve Stoute, in a press release. “He has an impeccable ear for talent and a knack for artist development while empowering his artists to exceed their potential time and time again. It’s a pleasure to announce this much-deserved promotion.”

UnitedMasters vp of music/head of A&R, Mike Weiss added, “We are incredibly proud to be promoting Gerardo to this role. Gerardo has continued to reinvent himself while discovering star artists for many years. This success did not happen overnight, and we can’t wait for the future in our Latin Music business.” 

As Mejía steps into his new position, he carries a robust record of multi-industry achievements. He first gained international attention as a young Ecuadorian immigrant turned U.S. pop sensation with his 1990 hit “Rico Suave.” The track not only charted impressively—peaking at No. 7 on the Billboard Hot 100, No. 2 on Hot Rap Songs, and No. 12 on Dance Singles Sales—but also played a pivotal role in ushering Latin music into the U.S. mainstream. Transitioning from Latin pop performer to Latin Power Player, Mejía’s strategic roles in artist development and A&R at major labels have continually shaped the evolving landscape of the music industry.

His tenure at Interscope Records was marked by facilitating Enrique Iglesias’ U.S. breakthrough, and he further impacted Latin’s growth by fostering the reggaeton movement during his time at Univision Records. Transitioning seamlessly into entrepreneurship, he also launched Rico Suave Coffee, intertwining his music and business acumen. This breadth of experience underscores his ability to shape the future of Latin music at UnitedMasters with a strategic and innovative approach.

Read our previous profile of Gerardo Mejía here.

Method Man, Redman & Raekwon on the Art of the Cypher: ‘It’s About Culture’

Method Man, Redman and Raekwon are each hip-hop legends, but they aren’t resting on their laurels. Huddled inside of Red Bull’s Los Angeles studio, the veteran MCs are gearing up for their Red Bull Spiral Freestyle. Before filming the cypher, Redman reflects on what this moment means for him and for rap’s evolution.

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“It’s not just about us. It’s about the culture of Hip-Hop,” Redman tells Billboard. “We lettin’ people know, we’re ’90s dudes, but we still got fire… You young cats, let me see how active you are when you’re 54 years old. Because I’m 54. People be like, ‘You 54?’ Yeah, I’m 54! I just take care of myself and I still body s–t. This gives us the opportunity to let that cultural vibe out to the world.”

That vibe is on full display in this Red Bull 1520 release. With the dynamic energy they’re all known for, the venerated icons deliver what’s billed as a one-take performance in this dynamic visual. And while they have a history of collaborations — including Wu-Tang Clan’s “Red Bull,” for example — this marks “the first-ever freestyle track exclusively featuring all three MCs,” according to a press release.

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The three rap titans sat down with Billboard to discuss the art of the cypher during this Red Bull 1520 shoot. The trio hit on the art form’s expansion from parks and alleys to the TV screen and beyond. They also highlight memorable cypher verses from the likes of Kendrick Lamar, Eminem and Ol’ Dirty Bastard.

No strangers to cyphers in the form of posse cuts, they also break down some behind-the-scenes stories from celebrated classic songs (and one that never happened). Finally, they drop gems for future MCs too.

Since you’re here for the Spiral Freestyle Cypher, what’s your favorite personal cypher story? 

Redman: The end of Yo! MTV Raps with all of us on it. Me, Meth, Special Ed, even MC Hammer was there. It was epic and we all barred up! Shout out to Doctor Dré and Ed Lover for supporting the community of Hip-Hop for so long. Let me mention one more, too. I liked the Def Squad cipher on BET. We was bodyin’ s–t!

Raekwon: Some of my favorite ciphers probably was in the community. We’d go to the park and be in the staircases. These were amateur rhymes from guys from our community. For us, it was always freestyling, gettin’ high, smokin’ blunts, 40 ounces, bangin’ on the hallway door. That, to me, was some of my greatest times of being in cyphers. We’d spin a bottle around a room, so whatever the last word he said, the next man picked it up. That’s the essence of freestyling, to be able to get in a room and pick it up when it’s your turn, to carry the torch. 

Method Man: When we first started out, everywhere we went, it was a cypher. You had to basically rhyme all f—kin’ night, because you had a record deal, or n—as wouldn’t respect you. Plus, if you really enjoyed it, that was the kind of s–t you did. 

Outside of your own, what’s been the best cipher you’ve seen in person or on film?

Redman: I like Kendrick Lamar’s freestyle on BET. Him and TDE. There’s so many elements to a freestyle. It’s not just about bars. It’s the movement; it’s the body language. My favorite part of Kendrick’s freestyle was when he high-fived ScHoolboy Q. See, I pay attention to little things like that. It was the perfect high-five! It was clean and you heard it! I know when or if he sees this, he’ll be like, “Wow, that guy is detailed. He knows what he talking about.” Because I know that hand slap was practiced and perfected.

Eminem too… Em always bodyin’ s–t. What he was talking about [during a BET Hip-Hop Awards freestyle], the purpose he was talking about when he was freestyling is what I liked. He could have blacked out and just went HAM, but he talked about purpose and things that was going on, so [I] highly respect it.

Raekwon: One year, we went to [the] Jack the Rapper [convention]. It was an event, but it felt like a neighborhood, because everybody from all over was there… We’d run up and start battles. I remember, [Ol’ Dirty Bastard], God bless his soul, would approach artists and say, “Shoot [your rhyme].” They shoot they rhyme, thinking that we were just inspired, but they don’t know they just walked into a f—kin’ liquid sword fight. I remember Dirty goin’ crazy. “I grab the mic and I damage ya/ Crush ya whole stamina/ Here comes the medical examiner!” Those three lines right there was like, “Holy s–t!” 

Method Man: My favorite moment — I wasn’t there, but it was when [Busta] and Dirty had that cypher…It was kind of like a battle, but it wasn’t, but it was very respectable. And I think that started their friendship from that day, where they was, like, inseparable…I [also] really liked the Slaughterhouse/Eminem cipher. That s–t was dope. They was killing it. I also liked a battle rapper cipher that they did on their own. Everybody caught a body on that. K-Shine killed it. Those are the ones that stick out in my mind.

Posse cuts are kind of like cyphers in recorded musical form. What’s been your favorite story from a posse cut experience?

Redman: One of my memorable posse cuts was [“Headbanger”], with Hit Squad, EPMD and K-Solo. It was so much tension on that video, because Erick [Sermon] and Parrish [Smith] was breaking up at the time. Parrish had his crew over here, and E had us and his crew over here. It almost came to blows on the set. At that time, [I was like] “Damn, man, I hope I don’t have to fight my own dudes.”

I was kind of pissed because it was my turn to shine. Everyone was supposed to be like, “Redman came out with his album. Let’s go back on the road and help promote his s–t.” But everything broke up when I was coming out. It was something for me to learn from… I was thinking, “I gotta get my a-s up and get away from this. I can’t depend on the Hit Squad giving me that support that I needed.” It triggered something in me, and gave me a lot of motivation. That right there catapulted me into an independent career.

Raekwon: Making “Protect Ya Neck.” That record was a posse cut with nine members getting on a song… When we did “Protect Ya Neck,” I wasn’t even trying to kill nothin’. I just wanted to be involved, because I kind of was seeing the future of what we were going to be. If you notice, I went second. Inspectah Deck went first. When I heard his verse, I had to go next — because I’m like, “F—k waiting!” I just threw my little rhyme in to keep the momentum up.

Method Man: I can tell you about a song that never happened. Busta [Rhymes] was doing an album. He wanted myself, Biggie and Nas on the record. I remember the first time we tried to do the record, Nas didn’t show up. It was weird that night. A bunch of weird s–t happened that night. But the record never got done. Then we went to the other spot. I think it was Quad? I’m not sure. Everybody showed up but the elevator was broke, and B.I.G. wouldn’t walk up the stairs, man. So we never got that record done. That’s one that I wish would have happened.

Another studio session that stood out to me — I was in the studio with Dr. Dre, and by the time I left there, I couldn’t even spell my own f—kin’ name. Just the anxiety, first of all, being in there with Dre — and second, just the level of smoking. I smoke, but the level of smoking and the grade of the smoke, I was not in the right place at the right time, that’s for sure. And I should have murdered that s–t! But I was off. I vowed that would never happen again.

Sometimes you hear about people changing verses on posse cuts. An MC will hear a verse and go, “I might need to change my verse.” What’s been your experience with that sort of thing?

Raekwon: I remember making this record [“John Blaze”]. It was me, Nas, Jadakiss, Fat Joe, and Big Pun, God bless his soul. Everybody told me I scored. I wrote my rhyme kind of quick, though, so I didn’t even really think too hard on it. But I heard, between there, that there was a lot of cats shufflin’ they rhymes and going back-and-forth. I think I was mad at Joe… I was like, “You let cats go back in and do they s–t over? Why you ain’t let me get mine over?” You know, we’s all laughing. But it was all out of fun because, you know, that’s what the game represents sometimes.

That’s what makes hip-hop so dope, because we all realize when it’s certain guys that’s in the room that get busy, it’s a chess game now. You want to make sure that you push the right envelope with your rhyme and make sure your s–t hits the way you want it to hit. That was just probably one situation… sometimes, it happens. But I’m confident in anything I throw out.

Oh, and [Mobb Deep’s] “Eye for a Eye [(Your Beef Is Mines)]” too. I wish I had another chance to spin the bottle on that one, because a lot of times when I write, I write at the moment, because I be so hyped. It’s like — the person who know how to cook, they don’t got time to measure. They just season it with their hand, chef it up, boom-boom-boom. Eat it, it’s good, you love it. I love this s–t. But if I really had time to measure, to calculate, to do it the way I feel I want to do it-do it-do it, then it’s a different story. Then you’re going to get an even more impactful chef. But you know, I’m always able to serve and do what I gotta do.

Redman: If I jump on a record with somebody, I record in my own studio. Before I send it in, I live with it for like 2-3 days. I be very skeptical of myself. I don’t worry about what the next man’s saying. It’s really about my purpose and what I’m saying. I might go back in, I might switch a couple of words around before I send it out. But yeah, I proofread everything I do, and I make sure that I execute correctly when I send it out, and I’m happy with it… I have never heard anyone in the world that has ever made me want to change my verse. I know that I’m coming with something different and I’m coming to body s–t. 

Like me and Eminem, when we wrote the record for “Off the Wall,” we wrote the song right there in the studio. I flew to Detroit. We wrote this song right there in the studio, and we laid it, and we didn’t go back. I didn’t hear his vocals — and I was like, “Damn, I should have tightened this. I should have said this. I need to go back.” No, we was very happy with what we wrote. I never in my life have changed my verse because of another man. If I change my verse, it’s before I sent it out and I wasn’t happy with a word that I said, but it was never because of anyone else.

Method Man: I had one person ask me to go back and do a verse, and I kind of – I didn’t tell them this so I’m not naming any names – but I kind of took it personal, and I went in on that motherf—kin’ verse. The worst s–t you can do is ask a n—a to come a little harder or something, especially if he felt like he did. But it’s the best thing you can do as well, because sometimes we need that reality check, or sometimes you need to check a n—a for saying that your s–t wasn’t hard enough. “What do you mean it ain’t hard enough, n—a?” You know what I mean? So, yeah, it’s a good thing.

If you had to advise a young up-and-comer, what’s the mentality that an MC should have for a cipher?

Redman: What’s your purpose when you’re coming into a freestyle? Is it to impress the guys around you? Is it to impress the fans, or is it to start making a cornerstone in hip-hop for you? Will this freestyle be memorable for the next 20 years? I’m gonna give you a perfect example. How I got on [was through] Biz Markie, rest in peace, my big brother, Biz Markie. I was getting on with EPMD, but also Biz Markie took me around battling. I got heard freestylin’ at [a park] in Queens… I was doing it for the culture of Jersey. Like, “I’m from Jersey. I’m battlin’ a lot of New York dudes. I gotta put my city on my back.” 

Someone had a tape recorder [at the park]. They recorded the freestyle, sent it to [the] Stretch and Bobbito show in New York. Stretch and Bobbito played that freestyle and it went — if you will, in the ’90s — viral through the circuit. I was known for that freestyle as much as I was known for the record I did with EPMD that introduced me. So I say that to say this: Young artists, when you freestyle, make sure you have a purpose. It’s cool to just body s–t and be cute with punchlines and all that bulls–t, but have a goal. Everything is purpose. What you do in life, even this music, even down to the littlest thing like a freestyle, try to have purpose.

Method Man: Stay out of [cyphers]. They don’t pay your bills no mo’. That was for us. It was a sport, like slapboxing back in the day. Somebody’s talking a lot of s–t? Let’s see what you got, man. We didn’t have SoundCloud and s–t like that. So you were always looking for an opportunity to show motherf—kers that you ’bout this s–t. That was the importance of it. Nowadays, we don’t have to do that. 

But wait, what was the question again? What type of mentality shouldn’t you bring into a cypher? Keep that other s–t I said, but that is a great question. Don’t come on that hard rock s–t, like you harder than the ground you walkin’ on — because you’ll f—k around and get beat up, and then it’s beyond hip-hop. Don’t battle in nobody neighborhood if you ain’t from there. You can go in they city, but don’t go in they neighborhood and battle there. That ain’t going to work out too well for you there, playboy. You don’t want to do that.

Raekwon: Don’t panic. Be smart. Be clever. Sometimes, you can have a dope rhyme but if you don’t say it right, you might have lost the game. You may sometimes win based on cadence. Always look at it as a competition. It’s a sport. You came to “bus’ ass” like Busta would say. Take it for real. Write something dope. Today, I wrote something fresh off the stove, right off the grill. So I would say, come in, be strong, believe in your rhyme and flow… and just breathe, man. Breathe on it.

Are ‘Green Clauses’ the Answer to Creating a More Sustainable Touring Industry?

Presumably, a lot of artists want their shows to be as environmentally friendly as possible. But with many factors contributing to a sustainable performance — from power sources to food vendors to fan transportation — it’s challenging for an artist to put on a truly green event without involving the many partners it takes to put on a show.

Now, a new initiative from U.K. live music advocacy group LIVE (Live Music Industry Venues and Entertainment) aims to help.  

Together with representatives from AEG, Live Nation, Wasserman, WME, CAA, UTA and other major players in the touring industry, including U.K. promoter Kilimanjaro Live, LIVE has written a collection of “green clauses” — suggested language that can be written into contracts between artists and agents, agents and promoters, and other agreements in order to produce sustainability-minded shows from the ground up.  

These green clauses offer recommendations for creating energy efficiency; waste reduction; water conservation; prioritizing plant-based, local and sustainable food; encouraging attendees to travel to the show using lower carbon emission transport; offering sustainable and ethical merch; and much more.  

Trending on Billboard

The project comes from LIVE’s working group, LIVE Green, which is led by Carol Scott — the principal sustainability advocate at global event producer TAIT — along with LIVE Green’s impact consultant Ross Patel. The suggested contractual language was launched on the LIVE Green website in October, and Patel tells Billboard that “there is absolutely a commitment to adopt them” within the industry, adding that “in some cases, those conversations are already happening.” 

Along with the clauses, LIVE Green has created a resource hub with information on how to execute sustainability practices and reduce carbon emissions at shows. These free guidelines primarily reflect the needs and capabilities of projects in the U.K. and North America, although Patel says the hub maintains a high level of relevancy for most event organizers, touring artists and their teams globally. 

Here, Patel talks about the goals of the clauses, how sustainability-minded tours by major artists have helped lay the groundwork and why, in his words, “doing something is always going to be better than doing nothing.” 

What were the conversations like in putting these clauses together, particularly given that you were working with global entities like Live Nation, AEG and the big agencies?

To a large degree, there wasn’t any disagreement in the primary content of what we were asking for, in terms of key things that need to be addressed, such as energy, power, water, food and transport. Those aspects were not really commented on. The red lining was to get clauses more in line with the tone of [each company’s] existing contract templates. They have to build them into contracts they already use, so a lot of it was just trying to make it fit.  

What was the process like, with so many participants whose needs and wants are related, but also specific? 

There was one sticking point we managed to resolve, which was the purpose of what this template was being designed for. It’s to provide something for anyone to have access to and to adopt and adapt as they see fit. In the end, we opted for an all-parties, best-endeavors wording, because that’s the thing that is going to be the most relevant to the most people.  

What were the sticking points? 

Of course, if you’re an agent, you’re going to want to see something that’s in favor of the artist. If you’re a promoter or venue, you’re going to want something more in favor of the venue or promotions company. As a working group, and certainly from LIVE Green’s perspective, we felt an all-parties and best-endeavors approach was the best way to start, with getting something out in the industry that wasn’t going to be a shock to the major corporates. We want them to participate in this, so that when someone now sees this in a contract, or when they now speak to each other to figure out how they want [a contract to look], there’s a starting point that isn’t in favor of either side. 

That makes sense.  

The next practical step is, let’s say Live Nation and WME — because they do so much business together — they will have templates they’ve already agreed on and negotiated. There’s a baseline that they’re happy with. They do that all the time, with lots of different clauses. This just happens to be one that is focused on sustainability that wasn’t in contracts before. 

How useful have sustainably-minded tours by artists like Billie Eilish and Coldplay been in creating examples for what you’re doing? 

It feels like the industry is ready for this because we have case studies of big booking agents, big promoters and big artists actioning what we’re now sharing with everyone else. They might have been just one-offs, but they’re operating. [It demonstrates] that it’s an option. 

If a venue hosts a Coldplay show, and that contract states the venue must do certain things for sustainability, then the following week, that venue has another artist who also has these clauses in their contracts, the hope is that those adjustments will eventually become permanent.   

Now, more often than not, larger venues tend to make the adjustment for the show, then revert to whatever their previous installation was. With a more consistent request of these changes, inevitably it will make sense for them to keep these things in place. 

So this small group of artists who are showing shows can be done this way are important, in terms of being a proof of concept? 

Exactly. There’s more and more examples of [these things working]. Hopefully this will put us in a position where the impetus is on everyone to help deliver these things. Some people will be further along than others. Some artists might already have contracts that far surpass what we’ve introduced. Some promoters or venues might already have their own sustainability criteria that’s far more developed than what we’re asking artists to sign up to.  

The point is that we’re hoping to expedite the conversation. Where someone might be further along, they can share what’s being done. There is now almost a contractual recognition to get them to where the other person is, to bring everybody up. 

Ross Patel

Ross Patel

Courtesy of Ross Patel

To what extent do you think people feel more inclined to participate given that they’re already living with the realities of climate change?  

There’s a number of reasons, and that’s definitely one. I don’t think anyone can deny — well, there are still people that seem to be able to deny climate change somehow — but I think the majority of people have witnessed and experienced the impacts of climate change. Certainly, from an industry perspective, there is an ever-increasing and urgent need to acknowledge and address this and act, because we’re seeing how it’s affecting tours. We’re seeing the very real impacts of flooding, droughts, travel issues. We are losing business as an industry due to climate change.  

That’s something I think people are seeing on a terrifyingly regular basis, and therefore it’s at the top of the agenda. With the increased buoyancy of the live industry [after the pandemic], people have more to contribute, because it is a cost implication. It’s one that needs to be factored in as part of doing business. I wish we could have been in this position to do something earlier, but we’re here now, so let’s just move the dial as quickly as we possibly can. 

How are advancements in technology helping the cause? 

We now have proven, stable technology that allows you to run festival stages and live events on battery cells and don’t require diesel generators. We did have those three or five years ago. Hopefully through proven technological advances within the industry, we can not only introduce the audience to that which excites them and gives them a feeling of positivity and safety and hopefulness, but we can move those case studies and proof of concepts into policy and make these things contractually obligated. We can’t do that specific thing yet, but that is what I would like to see down the line. But that will be very much market dependent, artist dependent, event dependent. 

How enforceable are these clauses as the templates stand? What will be the tipping point for getting these things into contracts as a legal obligation? 

That will have to be in line with policy. We could, for example, write that if an event doesn’t provide fuel cells, then the contract is null and void. But is that a reality for that show, in that market, on that tour? Possibly, or possibly it just isn’t. There has to be a degree of people acknowledging what’s being asked of them in specific areas, and then, more importantly, using the resource hub that LIVE Green has developed.  

But using best endeavors means you’re looking at what’s in the clauses and doing anything you possibly can to respond to what’s in them. Doing something is always going to be better than doing nothing. 

Given the incoming administration in the U.S. and its anticipated loosening of environmental regulations, do you feel or fear there will be decreased momentum around this project and projects such as these?

My personal feeling is that the initiative will have a greater degree of support from the industry because of the election. Of course, any climate-related agenda now will be challenging to uphold, but the creative industries still have an opportunity to influence and drive audience behavior change through positive messaging and innovative climate solution implementation. There may not be a policy demand or regulation in place for a particular action, but that doesn’t and shouldn’t stop us from progressing anyway. It’s what the consumer, fans and wider industry want!