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Bad Bunny has notched his 14th music video with more than 1 billion views on YouTube as a lead, featured artist or collaborator thanks to his collaboration on Nacho’s “Báilame (Remix),” also featuring Yandel. Explore Explore See latest videos, charts and news See latest videos, charts and news The Puerto Rican artist now ties J […]
Universal Music Group announced on Monday (Aug. 21) a partnership with YouTube to create a set of principles and best practices around the use of artificial intelligence within the music community, as well as a Music AI Incubator bringing together several UMG artists and producers to help study the effect of the technology, including Anitta, Juanes, Yo Gotti, Louis Bell, ABBA’s Björn Ulvaeus, Ryan Tedder and the estate of Frank Sinatra, among others.
In announcing the new incubator and the three principles — which boil down to embracing the new technological possibilities while protecting creators and establishing content and safety policies — UMG chairman/CEO Lucian Grainge penned an op-ed for YouTube’s blog, in which he acknowledged both the possibilities and the potential dangers of AI.
“Given this tension, our challenge and opportunity as an industry is to establish effective tools, incentives and rewards – as well as rules of the road – that enable us to limit AI’s potential downside while promoting its promising upside,” Grainge writes. “If we strike the right balance, I believe AI will amplify human imagination and enrich musical creativity in extraordinary new ways.”
In reference to the collaboration with YouTube, Grainge points to the video streamer’s development of its ContentID system, which helps screen user-generated content uploaded to the service for copyrighted works, and helps get creators (and copyright owners, such as UMG) paid for their use on the platform. That type of collaboration between DSP and music companies is foundational to the work YouTube and UMG are beginning with respect to AI, Grainge says.
“The truth is, great entertainment doesn’t just reach audiences on its own,” he writes. “It also requires the global infrastructure, new business models, scaled distribution, innovative partnerships and effective safeguards that enable talented artists to create with freedom and receive fair compensation. … Today, our partnership is building on that foundation with a shared commitment to lead responsibly, as outlined in YouTube’s AI principles, where Artificial Intelligence is built to empower human creativity, and not the other way around. AI will never replace human creativity because it will always lack the essential spark that drives the most talented artists to do their best work, which is intention. From Mozart to The Beatles to Taylor Swift, genius is never random.”
Read his full op-ed here.
YouTube announced a new initiative with artists and producers from Universal Music Group on Monday (August 21): An “AI Music Incubator” that will include input from Anitta, Juanes, Ryan Tedder, Björn Ulvaeus from Abba, Rodney Jerkins, d4vd, Max Richter, and the estate of Frank Sinatra, among others.
“This group will explore, experiment and offer feedback on the AI-related musical tools and products they are researching,” Universal CEO Lucian Grainge wrote in a blog post. “Once these tools are launched, the hope is that more artists who want to participate will benefit from and enjoy this creative suite.”
Grainge added that “our challenge and opportunity as an industry is to establish effective tools, incentives and rewards — as well as rules of the road — that enable us to limit AI’s potential downside while promoting its promising upside.”
In a statement, Ulvaeus said that “while some may find my decision controversial, I’ve joined this group with an open mind and purely out of curiosity about how an AI model works and what it could be capable of in a creative process. I believe that the more I understand, the better equipped I’ll be to advocate for and to help protect the rights of my fellow human creators.”
Juanes noted in a statement of his own that “artists must play a central role in helping to shape the future of this technology” so “that it is used respectfully and ethically in ways that amplify human musical expression for generations to come.”
This sentiment was echoed by Richter: “Unless artists are part of this process, there is no way to ensure that our interests will be taken into account,” the composer said in a statement. “We have to be in this conversation, or our voices won’t be heard.”
Neal Mohan, YouTube’s CEO, also published the company’s “AI music principles” on Monday. The company promised to “embrace” AI “responsibly together with our music partners” and noted that any AI initiatives “must include appropriate protections and unlock opportunities for music partners who decide to participate.”
YouTube’s “AI music principles” as posted:
AI is here, and we will embrace it responsibly together with our music partners.
AI is ushering in a new age of creative expression, but it must include appropriate protections and unlock opportunities for music partners who decide to participate.
We’ve built an industry-leading trust and safety organization and content policies. We will scale those to meet the challenges of AI.
Webster “Yenddi” Batista Fernandez, one of the leaders of the largest-known YouTube music royalty scam in history, was sentenced to nearly four years in prison on Tuesday (Aug. 15). The court documents were made publicly available on Friday.
According to court documents, Batista is ordered to serve 46 months in prison for one count of wire fraud and one count of conspiracy. Upon his release from prison, he will be placed on supervised release for 36 months.
From about 2016-2021, Batista and his partner, Jose “Chenel” Teran, ran MediaMuv, a music company that claimed ownership of and collected YouTube royalties from over 50,000 songs, despite not having legal rights to nearly any of those works. The victims were primarily from Latin genres and ranged from hobbyist musicians to global superstars like Julio Iglesias, Don Omar, Anuel AA, Prince Royce and more.
Batista and Teran were ultimately indicted on 30 counts of conspiracy, wire fraud, money laundering and aggravated identity theft in November 2021. Six months later, Batista accepted a plea deal, admitting to one count of wire fraud and one count of conspiracy. His partner, however, did not plead guilty and accept a plea deal until just before the start of his Jan. 17 trial date. Ultimately, Teran admitted guilt to single counts of conspiracy, wire fraud and transactional money laundering.
Teran was given a heftier sentence than his counterpart — in late June, he was sentenced to nearly six years in prison for his involvement in the scheme. According to the government’s sentencing memorandum, Teran’s sentence was “undoubtedly substantial” but reflects a desire to “deter future conduct” similar to the MediaMuv scam. The document adds that Teran is at high risk to re-offend, given his interest in returning to the music business after prison and the sheer scale and savviness of his scam.
“In particular, the government is alarmed that even news of his indictment did not stop Teran,” says the court document. After his indictment, the document revealed that Teran siphoned another $190,000 of stolen royalties and moved those funds to a bank account “out of the government’s reach.”
A court document filed on Aug. 7 claimed that Batista is working toward rehabilitation and should receive more leniency in his sentence as a result. “He wanted to rehabilitate his life” since his arrest in November 2021, says the sentencing memorandum. “[He] participated in Hustle 2.0, which is a self-directed learning program designed for incarcerated individuals to give them the tools for rehabilitation.” On May 3, 2023, Batista received a certificate for completing its “pre-season program.”
Many of the artists whose works were claimed and stolen from by MediaMuv are still unaware. To check and see if you are a victim, please click here and contact victim witness specialist Todd McKenney, todd.mckenney@usdoj.gov.
Oh, baby! Justin Bieber and Ludacris‘ music video for the former tween star’s breakout single “Baby” has hit 3 billion views on YouTube. The “Baby” video came out in 2010 and effectively introduced the world to the young heartthrob with a skater haircut, high-pitched voice and smooth dance moves who would go on to help […]
YouTube raised prices on the individual plans for both YouTube Premium and YouTube Music for new and current U.S.-based subscribers on Thursday (July 20), marking the first time YouTube Premium has increased prices for individual plans in the United States since launching in 2018. Subscribers to YouTube Premium will pay $13.99 per month, up from […]
It’s been seven years since Ariana Grande unveiled her club-ready hit “Into You” off her 2016 album Dangerous Woman, and the enduring hit has reached a new milestone. The music video for the track crossed the one billion views mark on YouTube. Explore Explore See latest videos, charts and news See latest videos, charts and […]
As it turns out, Olivia Rodrigo‘s fans have a lot of GUTS. Ahead of the live premiere of Rodrigo’s new “Vampire” video at YouTube headquarters in Playa Vista, Calif., on Thursday night, one brave fan approached the singer/songwriter with a promposal.
“You wanna, like, go to prom with me?” he asked as Rodrigo walked through a crowd of YouTube creators and fans at the event, broadcast live for her Livies around the globe. “I’ve always wanted to go to prom,” she responded, adding to wild cheers: “Give me your number!”
We’ll have to wait and see whether Rodrigo ends up at prom next spring, but for now, she’s focused on her OR2 Era, premiering the “Vampire” song and video first thing Friday ahead of the release of her sophomore album, GUTS, on Sept. 8.
In addition to the video premiere, the intimate crowd of creators and fans also had the chance to shoot photos and videos around YouTube’s Spruce Goose airplane hangar, which was transformed into a series of vignettes inspired by the Petra Collins-directed music video. There were banners from the ill-fated “19th Annual Awards,” where Rodrigo’s in-video performance ends in blood-soaked fashion, as well as a grassy knoll and vintage microphone to re-create the idyllic opening scene.
“I hope you guys had fun at all the little stations,” Rodrigo told the crowd ahead of the premiere. “I know it doesn’t really make a ton of sense right now, but trust that it will make sense once you watch the video.”
Rodrigo marveled at reuniting with Collins, who also directed her 2021 visuals for “good 4 u” and “brutal” from her debut album Sour. “I made this video with my friend Petra Collins, who’s amazing,” Rodrigo said. “I’ve been following her for years. I’ve been saving her photos on my Pinterest since I was 15, so I feel really lucky that I get to make art with her now.”
See a photo of Rodrigo posing with YouTube creators and fans at the event and watch the “Vampire” video below.
Olivia Rodrigo and guests attend the revealing of the #vampireOR2 Shorts challenge and premiere the video for her single “vampire”, (Geffen Records) at YouTube Space LA on June 29, 2023 in Los Angeles.
Timothy Norris/Getty Images for YouTube
TikTok COO V. Pappas is stepping down to “move on and refocus on my entrepreneurial passions,” they announced on Thursday (June 22nd) in an email to the company they subsequently shared on Twitter.
“To our amazing community of creators, employees, and people who have made TikTok ‘the last sunny spot on the internet,’ it has been an absolute privilege to serve you all and to be a part of this once in a lifetime journey,” they tweeted.
TikTok’s chief of staff, Adam Presser, will take over operations, according to a staff email from CEO Shou Chew. “He will seek to further develop the voices of TikTok’s vibrant and diverse ecosystem and drive closer cross-divisional strategic planning and collaboration, in an effort to bring to life our mission of inspiring creativity and bringing joy to people by nurturing and supporting creators, users, and partners worldwide,” Chew wrote.
In addition, Zenia Mucha will join the company as chief brand and communications officer. Mucha previously served for two decades at Disney before departing the company in 2021. She “will focus on advancing the strategic vision of our brand and advising key businesses,” Chew explained. “It is essential that we widen the aperture of our marketing and communications functions to further fortify TikTok as a beloved brand and one of the most trusted entertainment platforms in the world,” he added. “With Zenia’s vast expertise and deep experience, we are well positioned to do so effectively.”
Pappas, a former YouTube executive — the company’s first audience development lead, the author of The YouTube Creator Playbook, and the developer of YouTube’s Creator Academy and channel certification program — initially joined TikTok in 2018.
“Five years ago when I was first approached by TikTok, I was incredibly inspired by the product vision to be a new mobile-first video experience that serves as a canvas, bridge and window for everyone,” they wrote in their goodbye letter. “The pitch was to take on a role to transform and grow the product and broaden its appeal through developing diverse communities and content… I took a gamble on what was then a completely unknown company and product.”
Pappas then stepped into the interim global CEO role after Kevin Mayer departed suddenly in 2020.
The days of TikTok being “unknown” are of course long gone; much of the music industry now focuses on the platform to market artists and find new ones to sign.
“Five years later, we have grown to a global team of thousands of people and I believe we have achieved our goal to innovate and define an entirely new experience for people to share, create, and be entertained,” Pappas noted. “Today I stand proud that we deliver a product that resonates with over 1 billion people around the world. TikTok is now a household name.”
According to Pappas’ letter, they will be “taking on an advisory role” during the transition period.
A Grammy Award-winning composer has dropped her closely-watched lawsuit against YouTube over access to its anti-piracy tools like Content ID, just a day before it had been set to go to trial — and weeks after a federal judge gutted the case by refusing to let it move forward as a class action.
Maria Schneider spent years litigating her lawsuit, which claimed that YouTube had become a “hotbed of piracy” because it provided effective content tools only to “powerful copyright owners” like record labels and not to “ordinary owners” like artists and songwriters.
But on Sunday (June 11), with a jury trial scheduled to kick off on Monday morning), lawyers for both sides told a federal judge that they had agreed to end the case without a decision: “In light of the stipulation of dismissal of all claims with prejudice, the jury trial set for June 12, 2023, is vacated,” Judge James Donato wrote. “The case is closed.”
The sudden end to the case came just weeks after Judge Donato issued a crucial ruling that dramatically reduced the scope of the lawsuit: That Schneider could not team up with tens of thousands of other rightsholders who she claims suffered similar harm from YouTube’s policies.
Schneider quickly moved to appeal that ruling and postpone the trial, arguing that it would “gravely undermine” the goals of her lawsuit. But a federal appeals court denied that motion on Friday.
Faced with a jury trial they had warned would be “enormously wasteful,” Schneider’s lawyers dropped their case. Neither side immediately returned requests for more information about how the resolution of the litigation was reached, including specific details about any kind of settlement agreement.
Filed in 2020, Schneider’s lawsuit claims that YouTube (owned by Google parent Alphabet) forces songwriters and other smaller rights holders to use “vastly inferior and time-consuming manual means” of policing infringement, allowing piracy of their material to flourish on the platform.
For its part, YouTube says it’s done nothing wrong. In court documents, the company has argued that it’s spent “spent over $100 million developing industry-leading tools” to prevent piracy, but that it limits access because “in the hands of the wrong party, these tools can cause serious harm.”
The case was filed as a class action, aiming to let potentially tens of thousands of aggrieved copyright owners team up to fight what Schneider’s lawsuit called “institutionalized misbehavior.” An expert retained by her legal team said the class could include between 10,000 and 20,000 rights holders.
But in a May 22 ruling, Judge Donato refused to “certify” the case as a class action. Under federal law, class-action accusers must share very similar legal concerns — and the judge said Schneider’s fellow rights holders would have widely different cases against YouTube.
Following that ruling, Schneider quickly moved to postpone the trial. But at a hearing days after the decision, Donato said he would stick to the schedule: “I’m not going to do that. You got a trial set on June 12th. This is a 2020 case; OK. It’s showtime.”
In a June 5 emergency petition to the U.S. Court of Appeals for the Ninth Circuit, Schneider’s lawyers demanded the appeals court put the case on ice while she filed an appeal on the class certification issue. They argued that a “brief” pause would prevent the judge’s “last-minute, haphazard and erroneous” ruling from derailing a case with important implications.
“The named plaintiffs here joined the case to litigate class claims, and to vindicate their view that YouTube tramples on the rights of independent artists and smaller copyright holders overall, not just those of the individual plaintiffs,” her lawyers told the appeals court.
But in a ruling published on Friday evening, the Ninth Circuit rejected those arguments: “The court, in its discretion, denies the petition for permission to appeal,” the court wrote. “Petitioners’ emergency motion for a stay is denied as moot.”
Schneider and her lawyers still could have proceeded to trial against YouTube, litigating the case simply on behalf of her and another plaintiff. But they had strongly indicated in court filings that they did not want to proceed to the trial without class-action status.