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lyor cohen

HipHopWired Featured Video

Source: Djamilla Rosa Cochran / Getty
Dame Dash continues to be vocal about his former business partners. He claims Lyor Cohen is taking advantage of Young Thug while he sits in jail.

As spotted on Hip Hop DX, the Harlem, New York, native is continuing to own his narrative via his America Nu Network. In the newest episode of The CEO Show, Dame spoke with battle Rap legend and media personality, Math Hoffa. While the conversation lasted close to an hour, as expected, the Roc-A-Fella Records founder had a couple of hot takes that quickly went viral. One specifically was his opinion on Young Thug’s current legal issues.

“For me, if I see a kid that’s making music about sh*t that’s gonna get him killed because he’s really doing it, I don’t think I’m putting they records out. I’m not going [to] enable that child” Dash said. “When I look at Young Thug, I’m like, Lyor and them just made a big check and he’s going to jail. They made money off his music.” Dash went on to further detail why he thinks Cohen is doing bad business. “So if they made money off that music and he’s in jail for that, then all that money they made off the music should not go to them. How do they get to get all that money and he has to get a jail cell?”

While Dame Dash continues to champion for the artist, it seems he’s still dealing with some finance issues. Hip Hop DX is also reporting his legal team has filed documentation to formally sever ties with their client over unpaid services. According to documentation obtained by AllHipHop, Sanders Roberts LLP stated that he “failed to fulfill their financial obligations under their retainer agreement, resulting in the firm initiating an enforcement action against them.” Sanders Roberts LLP not only represented the business mogul but also Damon Dash Studios, Poppington LLC and Raquel Horn.
You can see Dame Dash discuss Young Thug and Lyor Cohen below, starting at 19-minute mark.
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HipHopWired Featured Video

Source: Djamilla Rosa Cochran / Getty
Dame Dash thinks the Roc-A-Fella Records narrative needs correcting. The mogul insists that Lyor Cohen should take some of the blame for the split up.

XXL Magazine is reporting that the Harlem, New York native isn’t feeling the music executive’s response to having a hand in Dame and Jay-Z parting ways. Back in October Lyor Cohen was a guest on Drink Champs. While he discussed his storied career one specific portion has landed on Dame’s radar. When N.O.R.E. asked “is Lyor the real reason why Jay-Z and Dame Dash are no longer together?” he responded “absolutely not”. After taking a deep breath he added “if Lyor was the reason then they were never together in the first place”.

During the latest edition of The CEO SHOW Dame agreed but detailed why Lyor should be held to task for the break up. “I think he’s right on that but I do think there could have been more of an elaborate answer,” Dame Dash said. “Are you the one that showcased that? Did you give him [Jay-Z] the option? Did you push him to make him aware what he could do and that what you would support? Did you give him the idea to do that? Did you violate and have meetings behind his back? So when that meeting happened when Dame was yelling who made that meeting?”
The former Cake-A-Holic went on to give specific examples of Cohen’s ways. “He’s the person that told Jay, ‘I’ll do a deal with you or without Dame Dash or “Biggs” [Kareem Burke]’ and he’s the one that advised him based on what Steve Stoute told me and based on what Irv Gotti told me that was like, ‘Yo, why would you split it three ways if you could just do it yourself’”.
You can watch Dame Dash discuss Lyor Cohen at the 28 minute mark below.
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“Lyor Cohen changed my life,” said rapper and Drink Champs host N.O.R.E., speaking to the packed open-air space at Pacific Design Center in Los Angeles on Wednesday night (Oct. 18). 
He was one of many to express appreciation for Cohen throughout the evening, during which industry titans (such as Lucian Grainge, Sylvia Rhone, Jon Platt, Julie Greenwald and more) mingled with hip-hop royalty (such as Jay-Z, Swizz Beatz, Ludacris, Diddy and others). After all, the genre’s 50th anniversary just to happens to coincide with the 50th anniversary of City of Hope‘s philanthropic partnership with the Music, Film and Entertainment Industry (MFEI) — making Cohen, considering his contributions to and impact on hip-hop, as well as his generous spirit and advocacy for accessible and affordable care for all, an ideal recipient of the City of Hope 2023 Spirit of Life Award. 

And though his honor was revealed back in March, the event itself came at an unexpectedly fitting time, as it seemed the entire music industry was waiting to hear from Cohen (the son of Israeli immigrants) on current events unfolding in Israel and Gaza. It seemed that he, too, had been waiting for this moment and platform to share them. 

“With all that’s going on in the world, Lyor, you powered though,” said Evan Lamberg, City of Hope’s MFEI board president. Lamberg also called Cohen – current global head of music at YouTube and Google – “indomitable,” noting his 93-year-old mother was in attendance, among many other members of Cohen’s family.

But before Cohen himself could speak, there was the business of fundraising. Diddy kicked things off, becoming the first to donate at the entry point of $100,000. Dozens followed, ultimately raising over $4.3 million. (Over the course of its 50-year partnership with City of Hope, the MFEI has raised a total of $150 million to cure and prevent cancer, diabetes, HIV/AIDS and other life-threatening diseases.)

Next up was the long-awaited performance, for which the crowd was spoiled with a never-ending parade of hip-hop and R&B greats as DJ Cassidy brought his Pass the Mic Live! franchise to the stage (much of which Jay-Z, seated at the Sony Music table next to Platt, bobbed along to). After Cassidy dedicated the set to Cohen (“an icon behind the scenes”), what followed was a 30-plus-minute jaw-dropping show during which the mic was passed nearly 20 times to artists and groups including: Slick Rick, Kurtis Blow, Big Daddy Kane, MC Serch, Nice ‘N Smooth, EPMD, Redman, Onyx, Warren G, Domino, Musiq Soulchild, Dru Hill, Ja Rule, T.I. with Swizz Beatz and Public Enemy, who ended with an all-star rendition of “Fight the Power.” 

Just before 9:45 (45 minutes after the event’s scheduled end time), Cohen’s congratulatory video started to play, featuring everyone from Busta Rhymes and Slim to Kevin Liles and Julie Greenwald. Chuck D then returned to the stage to introduce Cohen, delivering a particularly memorable opening line: “[Run-]D.M.C. says hip-hop succeeds where religions and governments fail – and that’s ironic at this particular time right now.”

It’s a sentiment that set the tone for Cohen to deliver his own anticipated speech, which began with the sound of a computer glitching as the lights switched off (“Lights!” exclaimed Chuck, to which Lyor motioned all was well… it was all part of the plan). Cohen opted to open with an excerpt of the famous “final speech” delivered by Charlie Chaplin in the 1940 film The Great Dictator, in which he ultimately calls for unity. 

“We came here to help eradicate cancer, but wouldn’t it be great if we could also eradicate hate?” said Cohen once the lights came back on. He spoke of the Oct. 7 Hamas terrorist attack at a music festival in Israel, saying it will never be forgotten and calling for the immediate return of those who were kidnapped and are still being held hostage. “I’m so sorry to hijack this special event to express my feelings as a human,” he said, “just as I express them when injustices happen to anyone targeted because of their race or religion or sexual identity… My heart goes out to all the Palestinian people in the region that have had to endure unnecessary loss of life. I pray for peace – won’t you join me?”

He proceeded to express gratitude for his family, many of whom were in attendance and many of whom, as he said, couldn’t make it “because they are burying Israeli children.” He then thanked the room for “a lifetime of tolerance and kindness and unwavering belief in the mission,” calling out Greenwald (“for always trying to make everyone better with love”), Liles (“you’re a selfless warrior”), Russell Simmons (“thank you for this wonderful life that I live”) and the “great music and great artists that I’ve had the honor of serving.” 

Lastly, Cohen addressed “the additional controversy,” saying “I’m so sick and tired of people thinking that celebrity and fame trumps great music and artistry. We’re in a funky monkey moment but don’t get it twisted, quality will always prevail.” 

LL Cool J then closed out the night (alongside DJ Jazzy Jeff and Adam Blackstone) with a medley of hits including “Mama Said Knock You Out.” Before stepping off stage, he addressed Cohen directly:  “We went through a lot… and it all ended up really great.”

And as the crowd started to shuffle out, he shared one final message – and it perfectly underscored the ethos of the entire night: “Erase the Hate.”

Next week’s Spirit of Life Gala honoring Lyor Cohen, global head of music at YouTube and Google, will feature a one-time-only edition of DJ Cassidy’s celebrated Pass The Mic Live! The segment will showcase more than a dozen hip-hop and R&B artists, including Public Enemy, Big Daddy Kane, Dru Hill, EPMD, Ja Rule, Memphis Bleek, Swizz Beatz and T.I., all of whom have played a part in Cohen’s 40-year legacy spanning Rush Management, The Island Def Jam Music Group, Warner Music Group, 300 Entertainment and beyond.

The sold-out gala is taking place Oct. 18 at the Pacific Design Center in West Hollywood, Calif. It’s a fundraiser for City of Hope, one of the largest cancer research and treatment organizations in the United States and a leading research center for diabetes and other life-threatening illnesses.

DJ Cassidy’s Pass the Mic series quickly transformed from viral sensation to primetime TV series on BET. Now a live tour, DJ Cassidy’s Pass The Mic Live! recently sold out Radio City Music Hall in New York with a one-time-only concert featuring 25 icons of hip-hop’s golden era.

“As a 10-year-old deejay and hip-hop kid growing up in New York City, I idolized Lyor Cohen long before he ever knew my name,” DJ Cassidy said in a statement. “Then, as his Def Jam intern in my high school years, a hero became a mentor. I am truly honored to bring ‘Pass The Mic Live!’ to City Of Hope and celebrate Lyor’s commitment to making the best health care available to hip-hop fans and performers by uniting a once-in-a-lifetime lineup of iconic artists who have influenced his massive musical legacy and hip-hop’s global influence as a whole.” 

Chuck D of Public Enemy added: “Lyor Cohen is a pioneer, and myself and Public Enemy have been beneficiaries of his visionary audacity. Hip Hop’s ride through the music industry has been turbulent, but together with Lyor we’ve grown with it and gone through it and organized what was necessary. Working with Lyor makes you pay attention to everything. And he’ll tell you that.” 

City of Hope is celebrating 50 years of partnership with the Music, Film and Entertainment Industry (MFEI) fundraising group. Over this period, industry executives and influencers have raised nearly $150 million to benefit City of Hope’s mission to transform the future of cancer care. 

“Our industry cares so very much about overcoming health inequities for underrepresented groups who continue to get left behind,” said Evan Lamberg, MFEI board president and president of Universal Music Publishing Group. “City of Hope is conscientiously leading efforts to improve health equity. In teaming up with our music, film & entertainment industry, we can take action to remove obstacles so that everyone can get the care they need and deserve.” 

On a trip to visit his mother in Israel last year, Lyor Cohen, YouTube’s global head of music, asked her one of those big life questions that’s impossible to answer with anything but a big answer.
“She has 16 grandchildren and four sons, she’s 92 years old, and she is moving around this world by herself and still enjoying her grandchildren, healthy,” said Cohen. “And I said to her, ‘You’re a very, very lucky person.’ And she said, ‘Yes, I know that.’ And I said, ‘So, why are you so lucky?’

Without hesitation, she replied, “The more you give, the more you receive.”

At 63, with three kids and an illustrious career in music, Cohen said it’s this giving spirit that inspired him to accept this year’s Spirit of Life award from City of Hope, one of the country’s leading cancer treatment and research centers.

“We’re in the giving business and so we’re grateful to be here and to have the privilege,” said Cohen. “It’s a privilege to do it, but you have to get out of your normal grind to recognize that.”

Dr. Joseph Alvarnas speaks to a group on a tour of City of Hope on April 17, 2023.

Ryan Hartford

The honor, bestowed by City of Hope’s music, film and entertainment industry (MFEI) fundraising group, is reserved for entertainment industry titans and has helped the MFEI group raise $150 million since launching in 1973. Now in its 50th year, recent recipients in music include Republic Records founders/chief executives Monte and Avery Lipman (2022), Epic Records chairperson/CEO Sylvia Rhone (2019) and Sony Music Publishing chairman/CEO Jon Platt (2018). As such, the events around them are regularly a who’s-who of industry heavyweights and well-wishers leading up to the gala dinner where the award is presented, which this year will take place Oct. 18 at the Pacific Design Center in Los Angeles.

In April, before the monthslong rollout of events including the All In For Hope Poker Tournament in May and the Music Trivia Bowl in July began, Cohen and seven of his staff members woke up early to drive over 100 miles from the Coachella Valley in rush hour traffic for a tour of the City of Hope campus in Duarte, Calif., just outside Los Angeles. It was the morning after the Coachella Valley Music and Arts Festival’s first weekend, where Cohen’s team oversaw what was likely the largest festival livestream event ever, broadcasting to more than 45 million people worldwide, according to the company. Many of them noted they hadn’t even had a cup of coffee yet.

Cohen, the tallest of the bunch, dressed in all black with a scarf around his neck, led the group, which also included Universal Music Publishing Group, North America president Evan Lamberg, entertainment lawyer Dina LaPolt, Culture Collective founder/CEO Jonathan Azu and Spirit Music Group chairman David Renzer — all of whom are on the City of Hope MFEI Board — as they followed City of Hope staff around the expansive 100-plus acre grounds.

There, they spoke with doctors and scientists to better understand the organization’s research efforts and care services. One of the key advantages City of Hope has in the field, several staff members explained, is that the proximity of scientists, treatment staff and manufacturing facilities, all of which are on-site, allows cross-collaboration that brings their research — seeking cures for cancer, HIV/AIDS and other life-threatening diseases — directly to patients without delay. Throughout, Cohen listened closely and expressed an intent to focus on how to address health disparities for Black people in the United States to create more equitable access to healthcare and establish greater trust in the system.

“I’ve made a living on Black music,” he said, “and what I’m particularly interested in is figuring out how the Black community could demystify getting early treatment and understanding about cancer and how they get the opportunity to help educate and eradicate cancer in these communities.”

Dr. Debbie Thurmond speaks on a tour of City of Hope on April 17, 2023.

Ryan Hartford

Cohen launched his career in the 1980s New York hip-hop scene as a road manager for Russell Simmons‘ Rush Productions before going on to manage the label. He later headed up Def Jam and then Warner Music Group before co-launching 300 Entertainment and, in 2016, joining YouTube. He had a hand in the careers of Public Enemy, DJ Jazzy Jeff & the Fresh Prince, De La Soul, Eric B. & Rakim, A Tribe Called Quest, Jay-Z, DMX, Ja Rule and Ludacris. He acknowledges this is an opportunity to support the people and culture that built his success.

Supporting economically disadvantaged and racially diverse communities facing barriers that limit their ability to find and sustain specialized care was the focus of City of Hope’s Closing the Care Gap event on Aug. 29 and has been at the center of the organization’s MFEI fundraising since 2018. According to City of Hope, only 20% of cancer patients in the United States are treated at National Cancer Institute-designated cancer centers, which can sometimes mean the difference between life and death. It’s something the City of Hope treatment and research center is addressing through community partnerships, government policy, expansion and diversifying its own workforce.

“My big takeaway is that there are so many people that have committed a lifetime to helping others that are selfless, that are so enthusiastic about solving some of these big problems,” Cohen said after the tour. “I saw and met many of the doctors here that loved the fact that they were in an organization that’s biased to speed of getting things done, and breaking the code and making things happen. I felt like this is a joyful place to work and a joyful place to solve these problems.”

Jordan Schepps, Jonathan Azu, Ali Rivera, David Renzer, Waleed Diab, Dina LaPolt, Stephen Bryan, Vivien Lewit, Jake O’Leary, Lyor Cohen, Evan Lamberg, Zach Horowitz, and Loren Fishbein on a tour of City of Hope on April 17, 2023.

Ryan Hartford

Lyor Cohen discussed “a future where generative AI has a profound impact on music” at the annual Made on YouTube event on Thursday (Sept. 21). YouTube’s longtime global head of music is nothing if not enthusiastic about artificial intelligence and its potential ability to supercharge music-making. Cohen told the attendees that “AI tools are opening up a new playground for creativity;” AI “can be used by artists to amplify and accelerate their creativity;” and AI can usher in “a new era of musical creativity.” 

Cohen was joined by Charlie Puth, who played some piano and showed off his beatboxing, and Warner Music Group CEO Robert Kyncl. Kyncl acknowledged that not everyone in music is as excited about AI as Cohen seems to be: “Change is unsettling; we are in that period of change.” He proposed charting a path forward where AI enthusiasts can gain from the technology while artists who are wary of it are somehow shielded from its impacts. 

Artists “will create and they will use all kinds of tools to create… that’s their job,” Kyncl said. “It’s our job, the platforms and the music industry, to make sure that artists like Charlie who lean in [to AI] benefit. It’s also our job together to make sure that artists who don’t want to lean in are protected.” He pointed to the success of YouTube’s Content ID system, which helps the platform track user-generated content, as a potential model, because creators can choose to monetize that UGC or block it depending on their preferences. 

YouTube previously signaled its interest in being part of music’s AI-driven future in August when it announced an “AI Music Incubator” that will include input from Anitta, Juanes, Ryan Tedder, Rodney Jerkins, and many others. 

“This group will explore, experiment and offer feedback on the AI-related musical tools and products they are researching,” Universal CEO Lucian Grainge wrote in a blog post. “Once these tools are launched, the hope is that more artists who want to participate will benefit from and enjoy this creative suite.” 

At the Made on YouTube event, CEO Neal Mohan also discussed a suite of new tools for creators that aim to put “the creative power of AI into the hands of billions of people.” These include Dream Screen, which “lets you create AI-generated video or image backgrounds for Shorts by typing in an idea,” and a search function that “will act like a music concierge” when it comes time to find a track to place into a video. “Our creator can just describe her video, and if she wants she can even include information about the length or type of song she’s looking for, and Creator Music suggests the right track at the right price,” Mohan explained.

Jade Beason, a YouTube creator, told the crowd she “spend[s] a lot of time trying to find the right music for videos” and is sometimes “guilty of actually just using the same song [over again] because I just can’t find the right one.” “Music has the ability to change how your audience actually feels when they’re watching your content,” she continued. “It’s the difference between someone seeing a video of yours and laughing or crying… so the idea that we can do this easily amongst everything else is actually quite wild.”

Rolling Stone founder Jann Wenner was given a final chance to explain himself to the Rock and Roll Hall of Fame Foundation on Saturday (Sept. 16) during an emergency conference call before he was voted off the organization’s board of directors. But instead of quelling outrage at comments he made regarding female and black artists in a New York Times interview that ran Friday Friday, the 77-year-old media icon angered longtime allies on the board with his “bad apology,” sources tell Billboard.

In the New York Times piece, Wenner said women and Black artists didn’t “articulate” on a high enough level in his interviews with them to be included in his new book The Masters — a book consisting of his interviews with the likes of Bono, Bob Dylan, Jerry Garcia, Mick Jagger, John Lennon and Pete Townshend during his time at Rolling Stone. An emergency meeting was called with the board’s high-profile music industry executives dialing in, including Youtube global head of music Lyor Cohen, music manager and executive Irving Azoff and former chairman and CEO of Universal Music Group and Sony Music Entertainment Doug Morris, as Wenner made a “self-serving” and poorly articulated attempt to explain himself, according to a source.

Underwhelmed by Wenner’s Mea culpa, board members like Rob Light, managing partner and head of the music at Creative Artists Agency, lambasted Wenner’s conduct and eventually a vote was held. Every board member on the call voted to end Wenner’s tenure with one exception — music manager Jon Landau, who cast the single no vote. (Landau was formerly a music critic, who wrote in Rolling Stone’s inaugural issue and for years following.) After a few quick remarks, the meeting was adjourned, and a press release was quickly drafted to announce the decision. Landau and Light did not respond to request for comment.

“Jann Wenner has been removed from the Board of Directors of the Rock & Roll Hall of Fame Foundation,” read the press release. No more information was given.

Wenner’s controversial statements to The New York Times were made when asked why the book does not feature any interviews with people of color or female musicians. Wenner notes in his introduction that neither are in his “zeitgeist.”

“When I was referring to the zeitgeist, I was referring to Black performers, not to the female performers, OK? Just to get that accurate,” Wenner told the Times’ David Marchese. “The people had to meet a couple criteria, but it was just kind of my personal interest and love of them. Insofar as the women, just none of them were as articulate enough on this intellectual level.”

Speaking on Black artists, Wenner said “You know, Stevie Wonder, genius, right? I suppose when you use a word as broad as ‘masters,’ the fault is using that word. Maybe Marvin Gaye, or Curtis Mayfield? I mean, they just didn’t articulate at that level.”

Wenner helped found the Rock and Roll Hall of Fame in 1983 with Atlantic Records founder and chairman Ahmet Ertegun, as well as record executives Seymour Stein, Bob Krasnow and Noreen Woods, and attorneys Allen Grubman and Suzan Evans.

He was was inducted into the Rock & Roll Hall of Fame as a non-performer in 2004 and served as chairman from 2006 through 2020. Wenner left Rolling Stone in 2019 when the publication was acquired by Penske Media Corporation, which now also owns Billboard.

City of Hope held its third annual Closing the Care Gap event Monday evening (Aug. 28) in association with its Music, Film and Entertainment Industry (MFEI) fundraising group. Focusing on the progress that’s being made while overcoming the challenges that still exist in bringing quality health care to underserved communities, the event was hosted by YouTube and Google global head of music Lyor Cohen and Epic Records chairperson/CEO Sylvia Rhone. Cohen is also MFEI’s 2023 Spirit of Life honoree. He’ll accept the award at City of Hope’s annual gala on Oct. 18.

Held at the Los Angeles home of real estate agent and TV personality Josh Flagg, Closing the Care Gap began with a welcome from Evan Lamberg, president of North America for Universal Music Publishing Group (UMPG). Among the healthcare experts, entertainment industry professionals and prominent music industry executives on hand were City of Hope’s Dr. John D. Carpenter and Kristin Bertell, 300 Entertainment CEO Kevin Liles, UMPG CEO Jody Gerson, CAA head of music and past Spirit of Life honoree Rob Light, former BET CEO Debra Lee, Republic Records executive vp Danielle Price Sanders, 50/50 Music Group Management CEO Willie “Prophet” Stiggers and songwriter Justin Tranter. 

Kristin Bertell, Willie “Prophet” Stiggers, Jonathan Azu, Sylvia Rhone, Lyor Cohen, Danielle Price Sanderson, John D. Carpten, Gail Mitchell and Evan Lamberg attend City of Hope’s 3rd Annual Closing the Care Gap Event on August 28, 2023 in Los Angeles, California.

Lester Cohen/Getty Images for City of Hope

In addressing the audience, Cohen said, “The more you give, the more you receive. And today we are all in the business of giving — of our time, our influence, our connections and experiences. It’s our responsibility to do the work to close the care gap. We need to provide access to early detection with routine screenings and better treatment and, of course, resources and education that help increase health equity.” 

Rhone, MFEI’s 2019 Spirit of Life honoree, introduced Cohen to the audience. “I’m grateful to have the privilege to help solve these challenges with our industry and give everyone fighting cancer the hope they deserve,” she said.

According to statistics shared by City of Hope, only 20% of cancer patients in the United States are treated at National Cancer Institute-designated cancer centers like City of Hope. In the meantime, economically disadvantaged and racially diverse communities face systemic barriers that limit their ability to find and sustain specialized, lifesaving care.

Dr. John Carpten, director of City of Hope’s National Cancer Institute-designated comprehensive cancer center and director of the Beckman Research Institute of City of Hope as well as the organization’s chief scientific officer and the Irell & Manella Cancer Center Director’s Distinguished Chair, further amplified the equity issue. “Too many people needlessly suffer due to lack of access to the latest medical innovations and systemic barriers that prevent them from getting the best cancer care,” he said. “At City of Hope, we are working to carry out solutions that increase the likelihood that every person living with cancer — regardless of race or region — can get the best care.”

Jacqueline Saturn, Sylvia Rhone, Dina LaPolt and Jody Gerson attend City of Hope’s 3rd Annual Closing the Care Gap Event on August 28, 2023 in Los Angeles, California.

Lester Cohen/Getty Images for City of Hope

Culture Collective CEO and MFEI board member Jonathan Azu added a personal note by sharing his journey after being diagnosed with prostate cancer at age 44. Growing up in a family of medical professionals, he had access to resources and health care that many don’t.

“My outcome is going to be a lot better because of the prostate cancer screening and active surveillance I was able to receive,” Azu said. “There’s nothing I’m more passionate about than breaking the barriers that prevent those who look like me from getting access to screenings and treatment that could save their lives.”

Bertell, City of Hope’s chief philanthropy officer, closed the evening by noting, “You are part of the movement. Your philanthropic partnership supports us in removing obstacles to care for everyone. We cannot cure cancer if we don’t cure it for all.”

Closing the Care Gap is part of a year-long fundraising initiative by City of Hope that will conclude with MFEI’s Spirit of Life Gala honoring Cohen. The gala will celebrate 50 years of philanthropic partnership with MFEI on Oct. 18 at the Pacific Design Center in Los Angeles.

YouTube global head of music Lyor Cohen is being honored with the City of Hope’s 2023 Spirit of Life Award, the cancer research and treatment organization announced Wednesday (March 29). The award will be presented at a gala dinner Oct. 18 at the Pacific Design Center in Los Angeles.

“City of Hope is proud to honor the notable contributions of Lyor Cohen and celebrate 50 years of philanthropic partnership with the Music, Film and Entertainment Industry group,” said Robert Stone, City of Hope CEO and Helen & Morgan Chu CEO distinguished chair, in a statment. “This collection of industry leaders has made extraordinary contributions to our mission and continues to enhance our ability to deliver tomorrow’s breakthrough innovations today. We look forward to partnering with Lyor and the larger music community in the years ahead to develop new cures and save patient lives.”

Cohen started his career as a road manager for Run-D.M.C. and the Beastie Boys before moving on to executive leadership roles at companies including Def Jam, Warner Music Group and 300 Entertainment, which he co-founded in 2012. Cohen joined YouTube as global head of music in 2016. He sits on the board of the Rock and Roll Hall of Fame and the National Independent Venue Association and is an acting director for the New York-based charity SCAN-Harbor.

“If you have the opportunity to give a gift back to the industry you love, with an organization like City of Hope, whose doctors and scientists’ passion for helping others is so extraordinary, it’s a no-brainer,” said Cohen. “My career has been shaped by a contrarian point of view. Open to making mistakes, making big bets, unpopular decisions and being comfortable with change; that is how culture shifts and how breakthroughs happen. To me, these are many of the same qualities that make City of Hope’s mission to transform the future of cancer care across all communities so impactful. I am honored to join this admirable group of Spirit of Life recipients and look forward to continuing the tradition of leaning on music to bring us together.”

Wednesday’s announcement kicks off a year-long fundraising initiative for City of Hope that includes such events as the Taste of Hope wine dinner and auction on May 17 in New York City, the Music Trivia Bowl on July 20 in Los Angeles and the annual Songs of Hope event.

Evan Lamberg, president of Universal Music Publishing Group North America and president of City of Hope’s Music, Film & Entertainment Industry board, added that the board is “thrilled” to honor Cohen: “In addition to Lyor powering American Hip Hop as a cultural and musical phenomenon, I have known him to have a big heart and passion when it comes to helping others. This is certainly a prime example of that as he now takes an incredible step in helping City of Hope fight cancer, diabetes and HIV.”

Previous recipients of the Spirit of Life Award include Republic Records co-founders Monte and Avery Lipman, Universal Music Group chairman/CEO Lucian Grainge, Epic Records chairman/CEO Sylvia Rhone and former Greenberg Traurig attorney Joel Katz.