universal music group
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Roc Nation veteran Ty-Ty Smith and London-based musician and A&R executive Shabz Naqvi have joined with Universal Music to form a new label venture dedicated to Desi Trill, a new genre that incorporates South Asian music with hip-hop. UMG said the first release from the label, called Desi Trill Music, will arrive next month with […]
As the music streaming business matures, the way people listen to music could determine how artists get paid. Sitting back and letting a streaming service choose a song will result in a lower royalty than choosing the song yourself, if this week’s news of a new streaming model is any indication.
It’s not a phobia toward algorithms that’s driving the change. Rather, the approach rewards those artists who create the most active engagement. Songs that play in the background are deemed to be less valuable.
On Tuesday, French music streamer Deezer and Universal Music Group announced a partnership to reinvent how Deezer calculates UMG’s streaming royalties. The partnership will “[reduce] the economic influence of algorithmic programming” and reward “engaging content” with greater royalties, according to the companies’ press releases.
When they say, “algorithmic programming,” they mean the streaming service’s personalized recommendations about what song will play next. That’s a more passive, lean-back approach to listening than hunting and pecking on the app’s user interface to choose a song.
At some point between the launch of internet radio platforms and the present battle for better royalties, passive listening got a bad rap. What has the world come to, some people fret, when dreaded algorithms are deciding what music gets heard? What gives an algorithm such an important role in determining how royalties will be paid?
But algorithms are a common way to stream music. When given an on-demand streaming service, people often let an algorithm do the hard work of picking the next song. A 2021 MusicWatch survey found Spotify Premium users spent 25% of their time in “lean-back” listening rather than “lean-in” listening. That figure rose to 31% for Apple Music users and 32% for Amazon Prime Music users. In all, 48% of time spent listening to music was “lean back” listening on streaming services, broadcast radio and satellite radio.
Algorithms also drive helpful products such as Spotify’s Discover Mode, a promotional tool that allows artists and labels to find new listeners in return for a lower royalty rate. It works by increasing the likelihood a song will be recommended to a listener. It’s popular, too. From the first quarter of 2021 to the first quarter of 2022, Discovery Mode had a 98% customer retention rate, Charlie Hellman, Spotify’s vp/global head of music product said during the company’s 2022 investor day presentation.
When a streaming service does personalization well, it adds great value to a listening experience. Pandora was revolutionary when it launched in 2005 because it had a spooky sense of what people wanted to hear. Its Music Genome Project, a proprietary technology that classifies recordings’ various musical traits, gave it the ability to pick the right songs based on a history of giving other songs a “thumb up” or “thumb down” vote. Pandora took away the effort in digging for songs and provided a much broader catalog than broadcast or satellite radio.
Today’s music streaming services are superior to their predecessors — and their own previous iterations — specifically because they have mastered passive listening. Consider how far Spotify has come since it was launched. Spotify used to recommend songs based on a user’s social network — kind of an “if your friend likes it, you’ll like it” approach to song-picking. But it wasn’t a good listening experience. Spotify’s decision to acquire music intelligence startup The Echo Nest in 2014 was the cornerstone for a new approach to providing a personalized listening experience.
The proliferation of smart speakers only adds to the need for algorithmic listening. About two-thirds of U.S. smart speaker owners wanted to own the devices to discover new songs, according to a 2022 Edison Research survey, and their share of time spent listening to audio through a smart speaker increased 400% over the previous five years. The joy of owning a smart speaker is allowing the device and streaming service to do all the work — it’s passive listening at its best.
Most Americans use their favorite streaming service when doing things around the home such as cleaning, relaxing, cooking, eating and entertaining guests, according to the same MusicWatch study. Most people stream music when exercising. More than half of people also use their favorite streaming service when driving, although satellite and broadcast radio were preferred in the car over streaming. Streaming service Songza, acquired by Google in 2014, was built on the premise that people chose music for moods and activities. That approach to curation has since been adopted by most — if not all — streaming services.
The UMG-Deezer partnership is evidence that background listening is on its way to getting a demotion. Deezer will remove tracks of white noise, which account for 2% of its streams, from the royalty pool. That leaves more royalties for professional artists who depend on streaming to earn a living. Throughout the year, UMG has been calling out “functional music” — a term that has come to mean low-cost or generic music built for moods or activities — and drawing a distinction between artists who draw people to streaming services and sounds that people play in the background.
Taylor Swift and Drake may rule the charts, but functional music is mainstream, too. Of U.S. music streamers who listen to playlists, many of them listen to playlists for white noise (36%), rain sounds (45%) and relaxation (61%), according to a 2023 MIDiA Research survey. In recent years, streaming services have broadened their playlists and radio stations to address the fact that consumers want a variety of sounds.
Artists with small followings will get less, too. Deezer will “boost” the royalties of “professional” artists with at least 1,000 streams per month by a minimum of 500 unique listeners. That will relegate hobbyists and artists early in their career development to a different tier. Exactly how many artists will be affected isn’t clear, but Deezer says just 2% of artists on the platform have more than 1,000 monthly unique listeners.
UMG and Deezer aren’t exactly taking an innovative stance, however. The music industry — at least in the United States — has already determined that active, on-demand listening is more valuable than passive, non-interactive listening. The Deezer-UMG partnership merely codifies for an on-demand service what is standard at internet radio. In the United States, non-interactive internet radio streams from the likes of Pandora pay 0.24 cents per ad-supported stream (and 0.3 cents per subscription streams). That’s less than any on-demand stream from a premium streaming service such as Spotify, Apple Music and YouTube Music.
In effect, a streaming service pays less for non-interactive streams because it gives the listener less value than on-demand services. To qualify for the lower royalty rate, a non-interactive streaming service cannot have the same robust features as an interactive one. At Deezer, a listener can stream any song from any artist any number of times. They can listen to playlists and build playlists, too. They can listen to songs shared by friends through SMS or social media. That’s all lean-in listening, and it’s more valuable because people will pay $11 a month to do it.
Until now, on-demand services’ standard pro-rata model hasn’t separated passive from active listening. When labels negotiated licensing deals with streaming services, they have always treated one stream the same as any other stream. A stream from a user-curated playlist is treated the same as a stream from an algorithmically created radio station. Whether the listener actively hits the play button to listen to a particular track isn’t taken into account. Right or wrong, that’s how the pie has been divvied up.
A couple of decades into the life of the pro-rata system, Deezer shows there is a greater willingness to treat active listening differently than passive listening. MIDiA Research’s Mark Mulligan called this demotion “a very welcome and long overdue move” that will “disincentivis[e] the commodification of consumption by rewarding active listening.” There’s certainly a logical argument to be made here: The artists people actively seek out arguably provide the most value — give the streaming service the most foot traffic, so to speak — while less popular artists play the important but less financially valuable role of giving breadth and depth to music catalogs.
Time will tell if and how other streaming services follow Deezer’s lead. An alternative already exists: In 2022, Warner Music Group adopted the user-centric model that SoundCloud rolled out to independent artists the prior year. That system pays royalties based on an individual subscriber’s listening rather than pooling all subscribers’ fees into a larger pool. So, a subscriber who listens to out-of-the-mainstream or independent artists is assured their money is not going to popular artists.
Over the next few years, labels and services are likely to experiment with different approaches to calculating streaming royalties. But regardless of how the dust settles, streaming services and rights holders should respect what passive listening brings to their listeners.
Universal Music Group (UMG) has expanded its presence in the fast-growing Middle East and North Africa (MENA) region with the acquisition of United Arab Emirates-based music company Chabaka, it was announced Wednesday (Aug. 30). Founded in 2013 by brothers Ala’a and Tarek Makki, Chabaka provides digital distribution, marketing, publishing and label services and has deals […]
Kids’ audio platform Yoto, which is behind the screen-free Yoto Player and Yoto Mini, signed an industry-first agreement with Universal Music Group (UMG) to bring music titles and artists from its labels and catalogs to the platform for the first time. Founded by Ben Drury and Filip Denker, Yoto allows children to access music without being exposed to advertising or unsuitable content. The UMG partnership kicked off this month with the launch of Queen’s Greatest Hits: Volume 1 as a “Yoto Card.” That will be followed in the coming months by releases from artists like Bob Marley & the Wailers and labels including Motown Records and Disney Music Group. The Queen cards will be available on Yoto webstores in the United States, United Kingdom, Canada and the European Union; Yoto Amazon stores in the United States, United Kingdom and Canada; and the Queen online store.
Round Hill Music acquired Linus Entertainment, the Canadian independent music company that includes the recording and publishing catalogs of Borealis Records, Mummy Dust Music, Solid Gold Records, Stony Plain Records, The Children’s Group and True North Records, as well as the distribution company Independent Digital Licensing Agency Inc (IDLA). The acquisition encompasses over 3,000 songs and more than 20,000 master recordings. It includes recordings from Buffy Sainte-Marie, Gordon Lightfoot and Taj Mahal, among many others.
Reservoir Media and PopArabia jointly acquired the catalog of Cairo-based content production and distribution company RE Media, encompassing sub-labels Moseeqa and Moseeqa TV and several of RE Media’s owned and operated YouTube channels. The acquisition includes more than 6,000 recordings and compositions from artists such as Amr Diab, George Wassouf, Dalida and Mohamed Mounir. Reservoir and PopArabia additionally acquired the master and publishing rights for the catalog of Egyptian rap duo El Sawareekh.
Timbaland acquired a stake in lifestyle and vinyl brand 12on12, where he will serve as a strategic partner and curator. According to a press release, 12on12 allows “cultural icons” to curate soundtracks of 12 songs “that have inspired, affected and influenced them,” which are then pressed on 12″ vinyl. Timbaland is currently working on his own 12on12 release that will drop at the beginning of next year. His Verzuz partner Swizz Beatz previously acquired a stake in the company in February 2022; since then, 12on12 has expanded into releasing limited edition fine art prints and lifestyle pieces featuring co-curators’ artwork. The company has already collaborated with Run DMC, Swizz Beatz and Travis Scott x Saint Laurent, among others.
Apple Podcasts added several new hosting providers that will support Delegated Delivery, which allows creators to publish subscriber episodes directly from their participating hosting provider dashboard. The new partners are Audiomeans, Captivate, Podbean, Podspace and Transistor, all of which will support Delegated Delivery by the end of 2023. Elsewhere, the company revealed an exclusive integration with Linkfire, which is expanding into podcasting this fall with a toolkit built specifically for podcasters. Using that toolkit, podcasters on Apple Podcasts will have the ability to generate an unlimited number of smart links with landing pages for their podcasts and measure how listeners engage with them using the Linkfire Insights dashboard.
The Salzburg Festival is making its operas, orchestral concerts, lieder recitals and chamber music exclusively available on the recently launched Apple Music Classical streaming platform. More than 100 such recordings are already available at launch.
Matthew Berry‘s fantasy sports and sports betting media company FantasyLife closed a $2 million dollar friends and family round from investors including John Legend, YouTube co-founder/former CEO Chad Hurley and Wasserman Media Group chairman/CEO Casey Wasserman, among many others. Hurley, Wasserman and The SpringHill Company co-founder/CEO Maverick Carter (also an investor, with LeBron James’ LRMR Ventures) will also join the FantasyLife advisory board. Fantasy Life additionally announced new partnerships with brands including Epic Seats, Webex by Cisco and Buffalo Wild Wings.
Believe‘s global dance and electronic imprint b:electronic signed Berlin-based house and techno label mobilee records and Feathers & Bones, the new label from electronic artist Rodriguez Jr.
The Bruce Springsteen Archives and Center for American Music at Monmouth University and E Street Band guitarist Steve Van Zandt’s TeachRock education program announced they would team up to help teachers bring American popular music into the curriculums of classrooms across the United States. Future collaborations will include teacher workshops, student internships, seminars and conferences, curriculum development and joint research activities. The efforts between the two organizations will begin at Asbury Park Middle School and High Schools in New Jersey with the Harmony Student Wellness Program, which uses “popular music as a springboard” for lessons around self-awareness, self-management, relationship skills, responsible decision-making and social awareness, according to the TeachRock website.
Absolute Label Services partnered with Prestige Management for the release of Busted’s forthcoming Greatest Hits 2.0 compilation. Absolute will provide a range of services for the release, including distribution, marketing and project management. The album compiles newly-recorded versions of all of Busted’s biggest hits, fan favorites and live staples, with deluxe formats featuring a number of previously unreleased collaborations with artists including McFly, James Arthur, You Me At Six, The Vamps, Bowling For Soup, Dashboard Confessional, Deaf Havana, Wheatus and Charlotte Sands.
Universal Music Group announced on Monday (Aug. 21) a partnership with YouTube to create a set of principles and best practices around the use of artificial intelligence within the music community, as well as a Music AI Incubator bringing together several UMG artists and producers to help study the effect of the technology, including Anitta, Juanes, Yo Gotti, Louis Bell, ABBA’s Björn Ulvaeus, Ryan Tedder and the estate of Frank Sinatra, among others.
In announcing the new incubator and the three principles — which boil down to embracing the new technological possibilities while protecting creators and establishing content and safety policies — UMG chairman/CEO Lucian Grainge penned an op-ed for YouTube’s blog, in which he acknowledged both the possibilities and the potential dangers of AI.
“Given this tension, our challenge and opportunity as an industry is to establish effective tools, incentives and rewards – as well as rules of the road – that enable us to limit AI’s potential downside while promoting its promising upside,” Grainge writes. “If we strike the right balance, I believe AI will amplify human imagination and enrich musical creativity in extraordinary new ways.”
In reference to the collaboration with YouTube, Grainge points to the video streamer’s development of its ContentID system, which helps screen user-generated content uploaded to the service for copyrighted works, and helps get creators (and copyright owners, such as UMG) paid for their use on the platform. That type of collaboration between DSP and music companies is foundational to the work YouTube and UMG are beginning with respect to AI, Grainge says.
“The truth is, great entertainment doesn’t just reach audiences on its own,” he writes. “It also requires the global infrastructure, new business models, scaled distribution, innovative partnerships and effective safeguards that enable talented artists to create with freedom and receive fair compensation. … Today, our partnership is building on that foundation with a shared commitment to lead responsibly, as outlined in YouTube’s AI principles, where Artificial Intelligence is built to empower human creativity, and not the other way around. AI will never replace human creativity because it will always lack the essential spark that drives the most talented artists to do their best work, which is intention. From Mozart to The Beatles to Taylor Swift, genius is never random.”
Read his full op-ed here.
Universal Music Group (UMG) is starting to see the fruit of higher prices and new deals with streaming platforms. The company’s recorded music division saw its subscription revenue climb 10.6% year-over-year (up 13% at constant currency) due in part to price increases at “certain platforms,” the company said in its second quarter earnings release on […]
Universal Music Group has elevated Manusha Sarawan to oversee its efforts and market-leading label roster across southern and eastern Africa. In her new Johannesburg-based role as managing director, Southern and East Africa, Sarawan will continue to work closely with Adam Granite, UMG’s evp of market development, who said she was “ideally suited” for the role. Sarawan was […]
Republic Records jumped out to a huge lead early on in the market share rankings this year among current releases (those released within the past 18 months), and maintained a 12.46% current share across the first half of the year — more than four points higher than the next-closest label, Interscope Geffen A&M (8.08%). But […]
Universal Music Group plans to raise 750 million euros ($801 million) from the sale of 4.000% senior unsecured notes due 2031, the company announced on Tuesday (June 6). The notes will be issued from UMG’s Euro Medium Term Note program and listed on Euronext Amsterdam. The proceeds will be used to refinance existing debt and […]
Universal Music Group chairman/CEO Lucian Grainge took aim at artificial intelligence again on Wednesday (April 26), this time blaming AI for the “oversupply” of “bad” content on streaming platforms and pointing to user-centric payment models as the answer.
AI tools have exploded in popularity in recent months, and Grainge has been an outspoken critic of generative AI being used to mimic copyrighted works, as with the song “Heart on My Sleeve,” which used AI to generate vocals from UMG artists Drake and The Weeknd.
In fervent comments Grainge made during a call discussing UMG’s earnings Wednesday, the executive said AI significantly contributes to a glut of “poor-quality” content on streaming platforms, muddies search experiences for fans looking for their favorite artists and generally has “virtually no consumer appeal.”
“Any way you look at it, this oversupply, whether or not AI-created is, simply, bad. Bad for artists. Bad for fans. And bad for the platforms themselves,” Grainge said.
The head of the world’s largest music company specifically called out the role of generative AI platforms, which are “trained” to produce new creations after being fed vast quantities of existing works known as “inputs.” In the case of AI music platforms, that process involves huge numbers of songs, which many across the music industry argue infringes on artists’ and labels’ copyrights.
Grainge argued that “the flood of unwanted content” generated by AI could be reduced by adopting new payment models from streaming platforms. UMG is currently exploring “artist-centric” models with Tidal and Deezer, while SoundCloud and Warner Music Group also announced a partnership on so-called user-centric royalties last year.
“With the right incentive structures in place, platforms can focus on rewarding and enhancing the artist-fan relationship and, at the same time, elevate the user experience on their platforms, by reducing the sea of ‘noise’ … eliminating unauthorized, unwanted, and infringing content entirely,” Grainge said on Wednesday.
While UMG continues exploring alternative streaming payment models with partners Tidal, Deezer and others on what form alternative streaming payment models should take, an analyst on Wednesday’s call asked Grainge if, in the meantime, the company would ever consider licensing songs to an AI platform.
“We are open to licensing … but we have to respect our artist and the integrity of their work,” Grainge said. “We should be the hostess with the mostest. We’re open for business with businesses that are legitimate and (interested in) partnership for growth.”