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Drake’s lawyers are quickly firing back after Universal Music Group’s recent attacks on the rapper’s defamation lawsuit over Kendrick Lamar’s diss track “Not Like Us,” arguing that “millions of people” around the world think the song was literally claiming Drake is a pedophile.
In a motion filed in federal court Thursday (March 20), Drake’s team hit back at UMG’s core defense against the star’s libel lawsuit: That scathing lyrics are par for the course in diss tracks and that most listeners wouldn’t take such “outrageous insults” as statements of fact.
That argument is “doomed to fail,” Drake’s lawyers say in the new filing, because many people really did come away from Lamar’s song believing that he was — as a matter of fact — calling Drake a pedophile.
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“UMG completely ignores the complaint’s allegations that millions of people, all over the world, did understand the defamatory material as a factual assertion that plaintiff is a pedophile,” Drake’s attorneys write. “UMG also ignores [the lawsuit’s claim] that the statements in question (and surrounding context) implied that the allegations were based on undisclosed evidence and the audience understood as much.”
Thursday’s filing came in response to a motion from UMG, filed earlier this week, that seeks to halt all discovery in the case. In it, the music giant argued that Drake’s case was almost certain to be dismissed, meaning that handing over evidence would be a waste of time — particularly since his lawyers are allegedly demanding a vast swath of sensitive materials, including Lamar’s record deal.
But in the new response, Drake’s lawyers say that motion “does not come close” to showing that the discovery in the case is the kind of “undue burden” that must be halted: “UMG has not stated how long it expects discovery to take, the costs associated with discovery, or any other indicator that might demonstrate why discovery will be overly burdensome.”
Lamar released “Not Like Us” last May amid a high-profile beef with Drake that saw the two stars release a series of bruising diss tracks. The song, a knockout punch that blasted Drake as a “certified pedophile” over an infectious beat, eventually became a chart-topping hit in its own right and was the centerpiece of Lamar’s Super Bowl halftime show.
In January, Drake took the unusual step of suing UMG over the song, claiming his label had defamed him by boosting the track’s popularity. The lawsuit, which doesn’t name Lamar himself as a defendant, alleges that UMG “waged a campaign” against its own artist to spread a “malicious narrative” about pedophilia that it knew to be false.
This week has seen UMG mount its first formal counterattack — first by filing a motion to dismiss the case on Monday (March 17), then seeking the halt discovery on Tuesday (March 18). In the strongly-worded request to toss the case out, UMG argued not only that the lawsuit was “meritless,” but that the star filed it simply because he was embarrassed: “Instead of accepting the loss like the unbothered rap artist he often claims to be, he has sued his own record label in a misguided attempt to salve his wounds.”
Drake’s attorneys have said in public statements that the label’s motion to dismiss the case is a “desperate ploy by UMG to avoid accountability” and that it will be denied. They will file a formal response in opposition to that motion in the weeks ahead.

Musicians have often expressed a desire to make a difference in the world, through both their art and their actions. Now, the world’s biggest music company has assembled a powerful squad of corporate ninjas to help its artists get the job done.
In June 2024, Universal Music Group chairman/CEO Lucian Grainge announced the creation of the UMG Global Impact Team to “enact and amplify the company’s vision for positive change through community engagement, environmental sustainability, events and special projects,” the company stated.
Music industry veteran Susan Mazo — who has been with UMG since 2014, is chief impact officer/executive vp and serves as the founding chair of UMG’s All Together Now Foundation and is a co-creator of the Amplifier Award, which recognizes artists committed to positive change — assembled the new team of specialized change agents.
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The members of the Global Impact Team, who happen to be all women, include Mazo; UMG senior vp/head of sustainability Dylan Siegler; Kristin Jones and Arielle Vavasseur, co-founders of Inside Projects, a strategy and marketing agency that specializes in social impact; UMG senior vp/executive director of the Task Force for Meaningful Change Menna Demessie; UMG vp of global impact Markie Ruzzo; and UMG senior director of global impact and communications Sharlotte Ritchie.
“The strategy came from the highest levels of the company,” Mazo says, “working closely with Lucian Grainge and Will Tanous,” UMG’s executive vp/chief administrative officer and a member of the company’s executive management board. Mazo says they sought to form a team who “could help create change and awareness through the power of their networks.”
That team’s work led to the announcement last September of UMG’s 2024 Use Your Voice campaign, which built upon a similar initiative four years earlier and sought to increase voter awareness and participation in the November general election. UMG partnered with leading voter resource organizations including HeadCount, the NAACP, the National Council of Negro Women, When We All Vote and the Voto Latino Foundation.
Mazo notes that HeadCount has reported that Sabrina Carpenter got more voters engaged in last year’s election than any other artist the organization works with. HeadCount says Carpenter inspired 35,814 voter registrations and got another 263,087 voters to take other actions outside of registration, such as checking their polling location. The team also launched UMG sound practices for events, a guide for integrating sustainability into UMG initiatives.
In January, as wildfires devastated Los Angeles, the Global Impact Team supported UMG’s overall response. UMG partnered with groups and organizations including Support + Feed, Dodgers Foundation, World Central Kitchen and Bruce’s Catering to serve first responders and families in need. UMG merchandising company Bravado donated clothing to affected UMG employees and the fire departments in Pasadena and Santa Monica. The company canceled all of its Grammy weekend activities, donating and repurposing all resources including hotel rooms, catering, trucking and vendor resources to relief efforts. In addition, UMG’s All Together Now U.S. employee matching program had record donations following the announcement of a 150% super match for fire relief organizations. UMG’s efforts regarding wildfire relief are ongoing.
Most recently, the Global Impact Team helped UMG expand its four-year partnership with the nonprofit Music Health Alliance to launch the Music Industry Mental Health Fund. The initiative, announced in February, will provide comprehensive, high-quality outpatient mental health resources for qualified members and workers of the music industry. Mazo calls the expanded partnership “the most natural way to ensure continuous and effective mental health support for anyone working in our industry.”
Are the issues that the Global Impact Team addresses “of particular concern to the current generation of UMG artists? Absolutely,” Mazo says. “And we’re really taking the lead from what our artists are interested in and what our artists are talking to us about.”
This story appears in the March 22, 2025, issue of Billboard.
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Source: Cole Burston / Getty / Drake
Drake is once again the butt of jokes on social media, and it’s not because Kendrick Lamar dropped another diss record but because his own label had bars for him.
Spotted on Variety, Universal Music Group let the chopper spray on Drizzy in a motion to dismiss the Canadian’s lawsuit against the music label accusing them of pushing Lamar’s epic diss record, “Not Like Us.”
In the dismissal, UMG claims that Drake is in his feelings and suing because he “lost a rap battle” and his decision to sue was only to “salve his wounds.”
Damn.
Per Variety:
The motion, filed earlier today and reviewed by Variety, took a cutting approach to making the case for dismissal, claiming that Drake “lost a rap battle that he provoked and in which he willingly participated. Instead of accepting the loss like the unbothered rap artist he often claims to be, he has sued his own record label in a misguided attempt to salve his wounds. Plaintiff’s Complaint is utterly without merit and should be dismissed with prejudice.”
The filing also calls the rapper who claimed to “study rap battles for a living” a hypocrite, noting that less than three years ago, he signed a public petition criticizing “the trend of prosecutors using artists’ creative expression against them” and stating their lyrics as fact. “Drake was right then and is wrong now.”
The motion continues, “Complaint’s unjustified claims against UMG are no more than Drake’s attempt to save face for his unsuccessful rap battle with Lamar.”
Drizzy’s Attorney Responds To UMG’s Filing
Drake did respond, well his attorney, Michael J. Gottlieb, did in a statement shared with Variety.
“UMG wants to pretend that this is about a rap battle in order to distract its shareholders, artists and the public from a simple truth: a greedy company is finally being held responsible for profiting from dangerous misinformation that has already resulted in multiple acts of violence. This motion is a desperate ploy by UMG to avoid accountability, but we have every confidence that this case will proceed and continue to uncover UMG’s long history of endangering, abusing and taking advantage of its artists.”
Social Media Is Clowning Drake
Drake’s attempt to sue UMG was already frowned upon by music and Hip-Hop fans alike, and now he catching more strays after getting clowned by his own label.
“UMG literally hit Drake with a Reverse uno,” one post on X, formerly Twitter, read.
Another post read, “all that talk of kendrick being a hypocrite drummed up by that fanbase only for UMG to point out how drake is also one……”
Welp.
You can see more reactions in the gallery below.
The music business has earned a reputation for being recession-proof. In bad economic times, people still pay for their music subscription services and want to go to concerts. Some synch opportunities may dry up as advertisers make cutbacks, but overall, the music is a hearty business that doesn’t follow typical economic cycles.
Music business stocks, however, aren’t immune to fluctuations in the market and investors’ worries about the increasingly fragile state of the economy. This week, just three of the 20 companies on the Billboard Global Music Index (BGMI) finished with gains, and five stocks had losses in excess of 10%. Despite a host of strong quarterly earnings results in recent weeks, President Donald Trump’s tariffs on goods from Canada, Mexico, China and Europe have caused markets to panic, taking down music stocks along with the industrial and agricultural companies most likely to be affected.
The S&P 500 entered correction territory on Thursday (March 13) when it closed down 10% from the all-time high. The Russell 2000, an index of small companies, was down 18.4% from its peak. Most stocks improved on Friday (March 14) as markets rallied — despite a decline in the University of Michigan’s consumer confidence index — but the first four days of the week were too much to overcome. The S&P 500 finished the week down 2.3% and the Nasdaq composite closed down 2.4%.
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Markets outside of the U.S. fared better than U.S. markets. The U.K.’s FTSE 100 dropped just 0.5%. South Korea’s KOSPI composite index rose 0.1% and China’s SSE Composite Index improved 1.4%.
Even though 17 of the 20 companies on the BGMI posted losses this week, the index rose 0.5% to 2,460.71 because of Spotify’s 8.1% gain, and the dollar’s nearly 1% increase against the euro offset the weekly declines of 17 other stocks. Spotify is the BGMI’s largest component with a market capitalization of approximately $117 billion — more than twice that of Universal Music Group’s (UMG’s) $50.2 billion. The stock also received rare good news this week as Redburn Atlantic initiated coverage of Spotify with a $545 price target (which implies 5.5% upside from Friday’s closing price) and a neutral rating.
UMG shares fell 8.8% on Friday, a reaction to Pershing Square’s announcement on Thursday that it will sell 50 million shares worth approximately $1.5 billion. Pershing Square CEO Bill Ackman called UMG “one of the best businesses we have ever owned.” JP Morgan analyst Daniel Kerven admitted the news was “a near-term negative for confidence” in UMG but saw Pershing Square’s decision to sell shares as a move to take profits and re-weigh its portfolio (UMG was 27% of Pershing Square’s holdings) rather than a commentary about UMG’s long-term potential or recent operating performance. UMG shares ended the week down 8.2% to 25.46 euros ($27.78) but remained up 6.5% year to date.
Live Nation shares dropped 6.5% to $119.22, marking the stock’s fourth consecutive weekly decline. During the week, Deutsche Bank increased its Live Nation price target to $170 from $150 and maintained its “buy” rating. On Friday, a judge denied Live Nation’s request to dismiss an accusation that the promoter illegally forced artists to use its promotion business if they wanted to perform in its amphitheaters.
Other U.S.-based live entertainment companies also fell sharply. Sphere Entertainment Co. fell 10.1% to $31.55. MSG Entertainment dropped 1.3% to $31.46 despite Wolfe Research upgrading the stock to “outperform” from “peer perform” with a $46 price target. Vivid Seats, a secondary ticketing platform, fell 28.1% to $2.86 after the company announced fourth-quarter earnings.
Radio companies, which tend to suffer when economic uncertainty causes advertisers to pull back spending, had yet another down week. iHeartMedia fell 12.0% to $1.61. Cumulus Media dropped 11.5% to $0.46. And SiriusXM, which announced layoffs this week, fell 10.1% to $22.67. Year to date, iHeartMedia is down 24.4% and Cumulus Media is down 40.3%. SiriusXM, on the other hand, has gained 1.4% in 2025.
K-pop stocks also fell sharply despite South Korea’s market finishing the week with a small gain. HYBE, SM Entertainment, JYP Entertainment and YG Entertainment had an average decline of 7.4% for the week. Collectively, however, the four South Korean companies have had a strong start to 2025 and, after this week, had an average year-to-date gain of 19.3%.
Hedge fund Pershing Square Holdings is parting with 50 million shares of one of its most prized assets, Universal Music Group (UMG). The sale of 50 million shares — approximately 2.7% of UMG’s outstanding shares — on the Euronext Amsterdam exchange, at 26.60 euros ($28.97) to 27.90 euros ($30.28), according to Bloomberg, would gross between […]
Live Nation, Sphere Entertainment Co. and MSG Entertainment stocks fell this week as markets were hurt by fears about the impacts of U.S. tariffs, ongoing inflation and government layoffs.
Live Nation, which reported record full-year results on Feb. 20, dropped 11.0% to $127.51, erasing the stock’s entire year-to-date gain. Sphere Entertainment Co. dropped 18.8% to $35.45 following the company’s quarterly earnings on Monday (March 3). MSG Entertainment slipped 7.7% to $31.86.
U.S. stocks had their worst week in months. The Dow slipped 2.1%, the S&P 500 dropped 3.1% and the Nasdaq Composite fell 3.5%. In the U.K., the FTSE 100 dipped 1.5%.
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On Friday, Treasury Secretary Scott Bessent told CNBC that the U.S. economy would go through an adjustment period with less government spending. “The market and the economy have just become hooked,” he said. “We’ve become addicted to this government spending, and there’s going to be a detox period.”
Doubts about live music’s ability to sustain growth in the current economic climate were captured in a CFRA analyst’s note. “Live entertainment and exorbitant ticket prices have raised investor concerns whether record demand will recede with a rising household cost of living and lower consumer confidence,” analyst Kenneth Leon wrote in a March 5 note to investors.
Nevertheless, Leon maintained its $135 price target and upgraded Live Nation shares to “hold” from “sell.” The company, he added, “is a market leader in tickets and continues to fund large capital expenditures to expand its own venues.”
Sphere Entertainment Co. shares fell 13.6% on Monday (March 3), the day the company released quarterly earnings, and slipped another 6% through Friday (March 7). Revenue fell 2% to $308.3 million from the prior-year period, although revenue for the Sphere venue was up 1%. At the company’s MSG Networks division, revenue dropped 5% and its $34.2 million operating profit turned into a $35 million operating loss.
Numerous analysts made downward revisions to their Sphere models after the earnings release. Benchmark dropped its price target to $35 from $36. JP Morgan cut its price target to $54 from $57. And Seaport cut its earnings-per-share estimate for the current quarter to -$2.03 from -$1.66.
Other companies in the live entertainment space also declined. MSG Entertainment fell 7.7%, Vivid Seats dropped 3.9%, Eventbrite dipped 2.1% and German concert promoter CTS Eventim lost 0.6%. Many other companies that depend on consumer discretionary spending also fell this week, including Expedia Group (down 6.9%), Hyatt Hotels (down 3.7%) and cruise operator Carnival Corporation (down 13.7%).
The 20-company Billboard Global Music Index (BGMI) dropped for the third consecutive week, falling 6.3% to 2,449.61. Although the index is up 15.3% year to date, it has fallen 11.1% in the last three weeks. Most of the index’s most valuable companies were among the week’s winners. Other than Live Nation, none of the 13 stocks that lost ground are among the index’s most valuable companies — with one major exception.
Spotify, the BGMI’s largest single component, dropped 12.6% to $531.71, putting the stock 18.5% below its all-time high set on Feb. 13. With a market capitalization of roughly $105 billion, Spotify is large enough to influence the fortunes of an index that contains 19 other stocks. Despite having a few off weeks, however, Spotify is the best-performing music stock of the last year and has gained 14.0% year to date.
Universal Music Group (UMG) shares rose 6.8% on Friday following the company’s fourth-quarter earnings release on Thursday (March 6), though itended the week up just 3.3%. Warner Music Group appeared to benefit from investors’ enthusiasm about UMG’s earnings as its shares rose 2.0% to $34.39.
iHeartMedia CEO Bob Pittman caused his company’s stock to spike 23% on Thursday after an SEC filing revealed the executive purchased 200,000 shares. Investors noted the CEO’s optimism in his company’s future, and the stock ended a downward slide to finish the week up 3.4% to $1.83.
The week’s biggest gainer, Chinese music streaming company Tencent Music Entertainment (TME), rose 9.2% to $13.31. TME benefitted from a surge in Chinese stocks as comments made during the country’s parliamentary meetings this week fueled optimism that the government will provide stimulus for Chinese technology companies. The company will release fourth-quarter earnings on March 18.
Cumulus Media was the week’s biggest loser after dropping 27.8% to $0.52. The company revealed on Friday that it received a warning from the Nasdaq stock exchange that it faces a de-listing for failing to meet the minimum shareholders’ equity threshold of $10 million.

Get ready for a new era of innovation by streaming services. That was the message sent by Universal Music Group (UMG) chief digital officer Michael Nash during the company’s fourth quarter earnings call on Thursday (March 6), during which he noted that the label is currently in talks with all of its streaming partners — not just Spotify — about super-premium tiers.
“There’s a continuing wave of innovation that we’ve seen really transform our business and transform the digital landscape in particular, over the last decade, and we anticipate that that’s going to continue as the market grows,” said Nash.
Not that streaming services haven’t been innovating since day one. Listeners have enjoyed new ways to discover music (the growth of playlists, personalized listening and algorithm-driven radio stations), follow their favorite artists (album pre-saves) and view concert listings and lyrics. From 2011 to 2014, Spotify allowed developers (Rolling Stone, Billboard, Tunewiki and Songkick, among others) to build apps that lived inside its platform and utilized its song catalog. Services such as Tidal and Qobuz have made high-fidelity audio a part of their brand identities. And over the years, the types of subscription offerings expanded from individual plans to encompass family plans and affordable student options.
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But the type of innovation that Nash referenced is different. Except for high-fidelity audio, streaming innovations haven’t resulted in greater revenue per user — all the features packed into streaming services haven’t cost the consumers anything extra. That’s going to change. The next wave of music streaming will have products and services that carry higher prices. After decades of providing the same service to all customers, streaming platforms will segment the market and offer premium products to a subset of their subscribers.
Super-premium streaming is one component of what UMG calls “streaming 2.0.” On Thursday, CEO Lucian Grainge explained that streaming 2.0 “will build on the enormous scale we’ve achieved thus far in streaming’s initial stage. This next stage of streaming will see it evolve into a more sustainable and growing, artist centric ecosystem that improves monetization and delivers great experiences for fans.” Offering multiple tiers rather than a single subscription plan, Grainge said, “enabl[es] us to segment and capture customer value at higher than ever levels.”
Conversations about superfan offerings have extended as far as concert promotion and ticketing. Live Nation CEO Michael Rapino revealed during the company’s fourth-quarter earnings call that streaming services are interested in pre-sale ticket offers. “We’ve talked to them all about ideas on if they wanted inventory,” he revealed on the Feb. 20 call. “There’s a cost to that, and we would entertain and look at that option if it made sense for us in comparison to other options we have for that pre sell.”
Spotify is known to be working on a superfan product — CEO Daniel Ek revealed in February that he is testing an early version — but Nash suggested other streaming services could follow suit. “We’re in conversations with all of our partners about super-premium tiers,” he said. “We think this is going to be an important development for segmentation of the market.”
JP Morgan believes the customer segmentation that Nash referenced will be a component of UMG’s growth over the next 10 to 20 years. “In a streaming 1.0 world UMG was reliant on DSPs raising retail price rises if it was to benefit from a higher wholesale price; in a streaming 2.0 environment UMG has visibility on wholesale price rises that underpin its growth algorithm, while still having potential upside should DSPs raise prices above the minimum,” analysts wrote in a March 6 investor note.
UMG’s market research suggests that 20% of music subscribers are likely to pay for a superfan streaming product, according to Nash. If Spotify reaches that threshold, it will have converted roughly 53 million of its 263 million subscribers into higher-paying customers (as of Dec. 31). It’s already worked for at least one company outside the U.S., as Tencent Music Entertainment has already proven there’s demand for a high-priced, value-added streaming product: Its Super VIP tier, which costs five times the normal subscription rate, had 10 million subscribers at the end of September — over 8% of TME’s 119 million total subscribers. If other streamers can successfully follow suit, new superfan streaming products will generate more revenue for artists, rights owners and streaming platforms — and help the music business continue to grow for years to come.
Growth in recorded music, publishing and merchandise helped Universal Music Group (UMG) post strong revenue growth in both the fourth quarter and full year 2024, while cost savings from layoffs helped the company produce even better earnings gains.
Driven by an 8.2% increase in recorded music subscription revenue, full-year revenue was up 6.5% (7.6% at constant currency) to 11.83 billion euros ($12.8 billion). With a lower cost base, adjusted earnings before interest, taxes, depreciation and amortization (EDITDA) improved 13.8% to 2.66 billion euros ($2.88 billion), while adjusted EBITDA margin climbed to 22.2% from 21.3% in 2023.
During Thursday’s earnings call, CEO Lucian Grainge called 2024 “a tremendously successful year for us at UMG” and cited the company’s “healthy revenue and double-digit adjusted EBITDA growth for each and every year since 2021 when UMG became a standalone public company.” He rattled off a host of UMG’s accomplishments for the year, including having four of the top five artists on Spotify and nine of the top 10 artists — and all of the top five — on the IFPI Global Artist Chart. UMG also had the two biggest new artist breakthroughs of 2024 in Chappell Roan and Sabrina Carpenter. Roan won the Grammy for best new artist in February.
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In the recorded music segment, full-year revenue increased 5.2% (6.4% in constant currency) to 8.9 billion euros ($9.63 billion). Adjusted EBITDA climbed 11.4% to 2.28 billion euros ($2.47 billion). Streaming revenue grew 5.9% to 6.04 billion euros ($6.54 billion), with subscription revenue doing the heavy lifting, rising 8.2% while other streaming revenue — namely ad-supported streaming — fell 0.8%. Downloads and other digital revenue dropped 13.0% but accounted for just 180 million euros ($195 million), or roughly 2% of recorded music revenue. Physical revenue fell 1.6% (up 1.1% in constant currency) to 1.36 billion euros ($1.47 billion). Licensing and other revenue jumped 12.9% to 1.33 billion euros ($1.44 billion).
In music publishing, full-year revenue rose 8.4% (9.0% in constant currency) to 2.12 billion euros ($2.29 billion) and adjusted EBITDA improved 8.7% to 511 million euros ($553 million). Led by strong streaming growth, digital revenue improved 12.4% to 1.27 billion euros ($1.37 billion) and accounted for 60% of total publishing revenue. Performance revenue grew 6.3% to 442 million euros ($478 million). Synch revenue fell 0.4% to 253 million euros ($274 million). Mechanical royalties dropped 4.6% to 103 million euros ($112 million).
Full-year merchandise revenue grew 19.3% to 842 million euros ($911 million), although adjusted EBITDA declined 8.5% to 43 million euros ($47 million). UMG COO/CFO Boyd Muir said the revenue growth reflected “robust superfan demand that is driving strong growth in both direct-consumer and touring revenue.” The lower EBITDA resulted from lower-margin touring merchandise sales, said Muir, though UMG expects merchandise margins to improve as the company ramps up its direct-to-consumer business.
UMG experienced 75 million euros ($81 million) of cost savings in 2024 in the first phase of a 250-million-euro ($270 million) cost savings program. Muir said the company will provide an update on the second phase of the program at a later date and added the implementation “remains on — if not slightly ahead of — schedule.” When UMG announced its cost-savings plan in February 2024, Grainge said the redesign “carefully preserves what we’re best at: creative A&R, marketing independence, unique label brand identities” and an entrepreneurial and competitive spirit.
Cash paid for catalog acquisitions grew to 266 million euros ($288 million) in 2024 from 178 million euros ($193 million) in 2023. Last year’s figure included the acquisition of the remaining stake in RS Group in Thailand and the completion of a 2023 catalog acquisition. UMG had a busy M&A year, buying the remaining share of [PIAS] and investing in Chord Music Partners, NTWRK and Mavin Global. As a result of that activity, free cash flow fell to 523 million euros ($566 million) in 2024 from 1.08 billion euros ($1.17 billion) in the prior year.
Comprehensive fourth-quarter revenue grew 7.2% to 3.44 billion euros ($3.67 billion), or 7.9% in constant currency. Adjusted EBITDA jumped 19.1% to 799 million euros ($852 million). Adjusted EBITDA margin rose to 23.2% from 21.1%. Excluding one-time items, fourth quarter revenue was up 6.1% in constant currency. That non-recurring revenue included the 20 million euros ($21 million) of DSP catch-up income and 40 million euros ($43 million) of legal settlements.
Recorded music subscription revenue climbed 7.9% (9.0% in constant currency) in the fourth quarter, safely within the company’s prior long-term guidance of 8% to 10%, though it suffered a one-percentage-point hit from a decline in revenue from fitness platforms. Ad-supported streaming revenue fell 5.1% (4.1% in constant currency). Combined subscription and ad-supported streaming revenue grew 4.6% (5.6% at constant currency).
Hit songwriter Savan Kotecha has partnered with Universal Music India, Republic Records and Represent to launch an initiative aimed at discovering and developing India’s first globally impactful pop boy band. The nationwide talent hunt seeks to redefine India’s pop landscape by creating a group that reflects the country’s diversity, while also “igniting an unprecedented wave of fandom and paving the way for the Indian Teen Pop economy,” according to the announcement.
Kotecha, a Grammy, Oscar and Golden Globe-nominated native of Texas, has played a pivotal role in shaping modern pop music over the last 15-plus years. His extensive catalog includes hits for Ariana Grande, One Direction, The Weeknd and Maroon 5. With a career that took off in Sweden alongside mentor Max Martin, Kotecha has contributed to chart-topping songs like Grande’s “Problem,” 1D’s “What Makes You Beautiful,” The Weeknd’s “Can’t Feel My Face” and Maroon 5’s “One More Night.” He also served as executive music producer for Eurovision Song Contest: The Story of Fire Saga.
Kotecha believes that India has long looked outside its borders for pop and teen idols, and this initiative aims to change that. “Boy bands have shaped generations around the world—now, it’s India’s turn,” he said. “We want to create a group that represents India’s dreams and sparks an unprecedented wave of fandom.”
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Universal Music Group India & South Asia managing director Sanujeet Bhujabal emphasized the project’s significance. “Our i-Pop strategy has focused on cultivating a Gen Z and Gen Alpha-driven sound in India. Partnering with Savan, we’re taking this vision global by launching India’s first true pop boy band. This will be the biggest talent hunt India has ever seen, and we are committed to building a long-term teen pop economy.”
Aayushman Sinha, founder of Represent, echoed this sentiment: “We’re stepping into a new era of talent development, something India has never seen before. More importantly, this project is about fostering sustainable careers for young artists and establishing pop music as a dominant cultural force.”
To shape the eventual band’s identity, the project has also partnered with Jugaad Motion Pictures.
Aspiring musicians can audition by following @greatestindianboyband on Instagram and submitting their entries on the contest’s website. To apply, candidates need to upload a video showcasing their talent and answering a few select questions. After a month-long selection process, shortlisted contestants will advance to the next round, with the final five then participating in what’s described as a “training bootcamp” ahead of their official debut.