Touring
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Independent venue executive Andre Perry will serve as the new board president of the National Independent Venue Association (NIVA). Announced at the second annual NIVA conference held in Washington, D.C., from July 9-12, Perry was elected after serving as vp of the board since 2021.
“Our NIVA family, our members, represent so many threads of the independent performance world, and it is an honor to be named NIVA’s next Board President,” said Perry in a statement. “We are small club owners, we produce festivals, we run performing arts centers, we are promoters, we are comedy people, we are music heads, we are multidisciplinary performing arts workers, we run for-profits — big, medium, and small 00 and we run nonprofits at a range of sizes, we are government affiliated or part of universities and colleges, or we are part of nothing — committed, brilliant loners who just do what we do for the good of the cause.”
Perry, who also works as the executive director of the Hancher Auditorium and the Office of Performing Arts and Engagement at the University of Iowa, will take over the president role from NIVA co-founder and founding president of the board Dayna Frank, who held the position for the maximum term of three years. Frank will continue her advocacy leadership as chair of NIVA’s advocacy and policy committee and continue to serve on the board of directors.
Frank led the association through the passage of the Save Our Stages Act, which resulted in $16.25 billion dollars in emergency relief for the live entertainment sector during the COVID-19 pandemic. Now, as a driving force behind the Fix The Tix campaign, Frank will continue her critical efforts to protect consumers, artists, venues and festivals against harmful and deceptive ticketing practices.
“NIVA has made history in our three years of existence, and there are many challenges ahead for our industry. However, I know that our Association, chapter leaders, and members are capable of tackling these challenges because we have done it before,” said Frank in a statement. “One of those challenges is predatory ticket resellers. Together, independent venues, festivals and promoters will work with Congress to pass Fix the Tix and continue laying the groundwork to create the industry our fans deserve.”
NIVA’s membership also elected two new independent live entertainment industry leaders to its board of directors: Shahida Mausi and Jamie Loeb.
Mausi is president and CEO of the Right Productions, vp and chief strategic officer of the Black Promoters Collective (BPC) and operator of The Aretha Franklin Amphitheatre in Detroit.
Loeb is the senior vp of marketing at Nederlander Concerts. With more than 30 years of local, regional and national experience, she was instrumental in creating the vision for NIVA’s first two conferences and in planning NIVA’s Save Our Stages Fest in 2020.
“As NIVA embarks on this new chapter, the Association remains resolute in its mission to support, promote, and advocate for independent venues across the country,” said NIVA executive director Stephen Parker in a statement. “The appointment of Andre Perry as Board President, Dayna Frank’s continued leadership on federal advocacy, NIVA’s new slate of Board officers and the addition of Shahida Mausi and Jamie Loeb to the Board, signals a renewed commitment to advancing the interests of independent venues and festivals and ensuring their continued viability in an ever-evolving live entertainment ecosystem.”
Full 2023-2024 slate of NIVA Board Officers:
President: Andre Perry, executive director of the Hancher Auditorium and the Office of Performing Arts and Engagement, University of Iowa
Vp: Audrey Fix Schaefer, head of Communications at I.M.P.
Vp: Jim Brunberg, founder of Revolution Hall, Mississippi Studios; Composer/Performer
Treasurer: Brad Grossman, COO of Helium Comedy
Secretary: Jesica Gerbautz, CEO of Pnk Moon Productions
Continuing their service as board members:
Dayna Frank, co-founder of NIVA, founding president of the NIVA Board and CEO at First Avenue & 7th St Entry
Grace Blake, programming director at City Winery NYC
Kira Karbocus, president/COO at Newport Festivals Foundation
Hal Real, founder/CEO at World Cafe Live
Blink-182 is back together and bigger than ever. The band’s iconic lineup of Travis Barker, Tom DeLonge and Mark Hoppus reunited for their first shows in nine years, yielding the biggest results of their three-decade career. According to figures reported to Billboard Boxscore, the North American leg of the group’s World Tour 2023/2024 grossed $85.3 million and sold 564,000 tickets.
This isn’t Blink’s first reunion tour. The trio went on hiatus in 2005, returning in 2009 with the similarly simply titled blink-182 in Concert tour. At the time, that tour became the band’s biggest on every measurable metric. It was the highest-grossing ($22.5 million) and best-selling (660,000 tickets) tour of its career and set new highs on a per-show level, with $522,000 and 15,345 tickets on average.
Fourteen years later, Blink is pacing $2.4 million each night, multiplying its one-time-peak comeback numbers by four and a half.
These North American shows also set a new high for Blink in terms of attendance, but just barely. The tour averaged 15,664 per show, up 2% from the 2009-10 mark. The band found space to maximize its earnings by playing with pricing. Between 2009 and now, Blink’s ticket prices have exploded, from $34.03 to $151.33.
That quadrupled-and-then-some price is due to several factors. For one, touring simply costs more in 2023 than it did in 2009. The price of concert tickets has also exploded due to resale, dynamic pricing and increasingly creative platinum and VIP models.
Aside from environmental causes, Blink is in a unique position. The band’s 2009 comeback was highly anticipated, but it was still catering to a relatively young audience who had limits to their disposable income. And while that four-year break created heightened demand, 2009 was past the peak of the mid-’00s emo/pop-punk boom that Blink helped inspire. As bands like Fall Out Boy, Paramore and My Chemical Romance geared up for their own extended hiatuses, the new era of Blink’s career flirted with passé, even as the initial comeback was an unqualified success.
Blink’s touring in the 2010s was frequent but littered with asterisks. The 10th Annual Honda Civic Tour paired the band with pop-punk successors My Chemical Romance. Blink’s 20th Anniversary Tour stretched from 2012 to 2014 but stuck to small clubs and theaters in North America. Shows continued in 2016 and 2017, but without DeLonge, the band’s defining guitarist. In 2019, there was another co-headline tour, this time with Lil Wayne. Ticket prices pushed closer to $60 on that run, but attendance dipped below the 15,000-plus high, closer to 10,000 tickets per show on average.
That makes Blink’s recent North American leg the first proper-proper tour for the main lineup since that original 2009 reunion. Not only is its target demo older (and hopefully wiser and richer), but the band is returning in a more welcoming environment. The group’s 2022 single, “Edging,” was its biggest hit on the Billboard Hot 100 since 2004’s “I Miss You.” Further, on the Alternative Airplay chart, the track spent 13 weeks at No. 1, becoming Blink’s longest-running chart-topper ever on the tally, surpassing the eight-week reign of 1999’s “All The Small Things.”
On the live front, My Chemical Romance and Paramore have staged the biggest tours of their own careers by far — 10-plus years removed from their self-imposed breaks around Blink’s first return shows. With its biggest radio success ever on the Alternative Airplay chart, the strength of the current pop-punk nostalgia boom and the added infrastructure of the industry’s bulked-up pricing, Blink was perfectly situated to double, triple and quadruple its previous bests on the road.
After 36 shows in the United States and Canada, Blink-182’s World Tour is halfway done. The band will play 24 dates in Europe this fall before heading to Australia for 17 dates, plus a sea of shows in Latin America (a mix of festival engagements and five headline shows). Those concerts mark the band’s first hard-ticket headlines in Oceania since 2004, and its first major Latin American run ever. While there is no direct precedent for Blink’s international success, its North American total suggests a big nine months ahead. With another 36 shows before wrapping in April, earnings will quickly hit nine figures, ultimately heading toward $150 million.
MELBOURNE, Australia — Mushroom Group’s talent booking division welcomes MBA, a new agency operating across Australia and New Zealand for live bookings, strategy, touring and partnerships.
MBA is a partnership with Guven Yilmaz, founder and managing director of Vita Music Group.
With offices in Sydney and Melbourne, the new agency represents a slew of artists from the Vita roster, and boasts a lineup at launch that includes Peking Duk, Bliss n Eso, Conrad Sewell, Skin on Skin, Winston Surfshirt, BIG WETT, Kaylee Bell, Milan Ring and Tasman Keith.
“Mushroom has been esteemed as the independent leader in the Australian music and entertainment industry. Partnering with a company that not only emphasises but promotes an independent entrepreneurial culture was essential to me,” comments Guven in a statement.
Mushroom Group CEO Matt Gudinski is said to be keen to grow his independent music company’s booking capacity. MBA, he says, boasts some of the best in the business.
“We’re delighted to have Guven join the Mushroom family,” Gudinski comments. “He’s a very well respected agent and operator, with an incredible track record to boot.”
Supported by a “first-class team” including Shelley Liu, Sam Rogers, and Matt Thomson, Gudinski continues, “I am excited about the offering we are going to create for the talent we represent.”
For those artists repped by MBA, Mushroom’s doors will remain open for talent to work with the group’s production specialists to help build and design their live-show, in addition to accessing the Mushroom Creative House and the brand’s sprawling network.
Mushroom Group this year celebrates its 50th anniversary with a “once-in-a-lifetime” all-star concert and the release of a documentary, Ego, a study of the indie powerhouse’s former chairman Michael Gudinski, who at 21 years of age, founded the company.
Today, the Melbourne-based group numbers more than two-dozen affiliates active in every conceivable area of the music and entertainment industries, from touring to publishing, merch and marketing services, venues, exhibition and events production, neighboring rights, branding, labels, talent management and more.
The late Gudinski formed Mushroom Records in 1972 but had had learned the ropes by booking artists in the region years earlier. In 1970, he established the Consolidated Rock agency, which evolved into the Premier Artists/Harbour Agency.
Mushroom Group cut ties with Harbour Agency in 2021, following an investigation into claims from former Harbour Agency staff on past management behavior and workplace culture.
MBA sits alongside Premier Artists, which reps Jimmy Barnes, Vika & Linda, Marcia Hines and others.
The U.K. live music industry enjoyed a post-pandemic boom in 2022, resulting in a windfall for the country’s economy, according to new figures published Tuesday (July 18).
According to a new report from umbrella trade organization UK Music, more than 37 million people attended live concerts and festivals in the country last year, contributing £6.6 billion ($8.6 billion) to the local economy. It was the first full calendar year that the U.K. live music industry was open for business after months of intermittent COVID-19 restrictions led to the cancellation of thousands of concerts.
The report, called “Here, There and Everywhere,” also found that the resurgence of live music events such as the Glastonbury Festival — which returned in 2022 after two years away — and sell-out tours by big-name artists like Harry Styles, Dua Lipa, Ed Sheeran and Stormzy helped attract more than 14 million international and domestic tourists to British gigs last year, reports UK Music.
Included among the 14.4 million “music tourists” — which UK Music defines as someone who has traveled at least three times the average commuting distance for their region — were 1.1 million overseas visitors.
Overall, the report found that more than 30 million people went to concerts in the United Kingdom last year — spanning everything from arena shows to tiny grassroots gigs — while 6.5 million music fans attended festivals.
“Here, There and Everywhere” is UK Music’s first report measuring the economic benefits of music tourism since its 2020 “Music by Numbers” study, meaning that accurate comparable numbers for preceding years are not available. According to 2020’s “Music By Numbers” report, which covered the prior 12 months, 33.7 million people attended U.K. live music events in 2019, including around 850,000 overseas visitors, contributing £4.7 billion ($6.1 billion) to the economy.
In 2022, 56,000 jobs were sustained by live gigs, said the London-based organization. The £6.6 billion ($8.6 billion) in music tourism spending for the year encompasses money spent on ticket sales, food and beverage sales, merchandise, venue parking, camping fees, accommodation, travel and additional spending outside of venues.
On a regional basis, London was the United Kingdom’s most popular destination for attending gigs, drawing 4.9 million music tourists who contributed £2 billion ($2.6 billion) in spending. The North West of England, a region which includes the cities of Manchester and Liverpool, was the second most popular destination for traveling music fans, with 1.9 million people visiting for live shows and spending £696 million ($907 million).
UK Music chief executive Jamie Njoku-Goodwin said in a statement that last year’s figures were a “testament to just how important a thriving musical ecosystem is for our towns and cities,” but warned that the sector still faces huge challenges as it continues its post-COVID-19 recovery.
“With a venue closing every week, one in six festivals not returning since the pandemic, and many studios facing huge economic pressures, it’s vital that we protect the musical infrastructure that does so much for our towns and cities,” added Njoku-Goodwin, citing research from the Association of Independent Festivals (AIF) and Music Venue Trust (MVT).
Ricky Martin jumped for joy when he saw his twin sons, Matteo and Valentino, join him on stage during his show in Switzerland on Monday (July 17).
In a video the Puerto Rican superstar posted on social media, his 14-year-old boys take the stage to hype up the crowd and start jumping along with their father, whose facial expression says it all. “What a beautiful surprise! When my twins jumped on stage with me for the first time in Locarno, Switzerland,” he captioned the short clip with a crying emoji.
The “Tiburones” singer has been touring in Europe with shows in Spain, Switzerland and Monaco, where Martin posted another video with Matteo and Valentino writing, “Bonding time w the twins, before the show tonight.”
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Earlier this month, Martin and Jwan Yosef announced in a joint statement that they are divorcing after six years of marriage. “For some time, we have considered transforming our relationship, and it is after careful consideration that we have decided to end our marriage with love, respect, and dignity for our children — preserving and honoring what we have experienced as a couple all of these wonderful years.” Martin and Yosef share two kids: daughter Lucia, born in 2018, and son Renn, born in 2019. Before meeting Yosef, Martin welcomed twin sons Matteo and Valentino in 2008.
Following his show dates in Europe, Martin will co-headline The North America Trilogy Tour with Enrique Iglesias and Pitbull. The 19-date arena trek is set to kick off Oct. 14 in Washington, D.C., and will make stops in major cities such as New York, Miami, Houston and Las Vegas before wrapping up Dec. 16 in Vancouver, B.C.
Watch Martin’s sweet video of his twins joining him on stage.
A whole generation of live music fans is being trained to expect the worst when it comes to purchasing tickets for concerts, according to National Independent Venue Association (NIVA) president Dayna Frank.
“It’s imperative to the future of live music, especially for the emerging class and the emerging artists, to be able to make buying a ticket and going to a show at even club level venues easy and simple,” Frank said at the NIVA ’23 conference in Washington, D.C. “It’s devastating what we’ve trained young people to expect when they go buy a ticket: how hard it is, you’ve got to be online at a certain time, you might not get it, you might pay $85 when there are $25 tickets available.”
Frank was speaking on the panel “Fix The Tix: How We Stop Predatory Ticketing Practices from Harming Fans and Artists,” which was held at The Anthem on July 10. Appearing alongside her was Lyte CEO Ant Taylor, who agreed with Frank’s assessment of the bleak ticket-buying process for music fans in 2023.
“The thing that we forget about or that we frequently don’t talk about is that on the other side of all this bulls— is the fan,” said Taylor. “How many fans aren’t even coming to an onsale anymore because they’ve given up because of all the points of friction?”
Since concerts restarted following COVID-19 lockdowns, obtaining tickets for high-profile artists like Taylor Swift and Beyoncé has become a game of uncertainty and chance due to factors including bots, unscrupulous brokers and high demand from fans who have waited years to see their favorite artists. And while neither of those superstars will have their livelihoods affected by ticketing issues, smaller artists, venues and promoters in the live music ecosystem can be severely impacted, particularly by brokers who scoop up tickets and place them on the secondary market at markedly higher prices. Because fewer fans are willing to buy tickets at those higher prices, post-pandemic “no-show” rates — or the percentage of people who buy tickets but don’t attend a show — have remained frustratingly high.
“I don’t know how many folks are tracking how many of their tickets are on the secondary markets the day of the show, but we’ll easily see 20-30 tickets just sitting there, unsold,” said Frank, who also owns famed independent venue First Avenue in Minneapolis.
Frank stated that a common no-show rate was around 7% prior to the pandemic. Now, even though no-shows have gone down from their pandemic high, independent venues are continuing to see rates of 12-15% regularly. That means fewer bar and merch sales, which can often be the revenue that makes or breaks a show for small artists and venues.
The current state of concert ticketing in the United States was a major concern for attendees of the second annual conference that hosted independent venues, promoters, agents and ticketers from July 9-12 in the nation’s capital. The “Fix the Tix” panel focused on issues facing the ticketing industry and possible solutions – many of which can be found in the Fix the Tix Act NIVA is lobbying for the federal government to pass. The legislation would ban the sale of speculative tickets (tickets that brokers don’t have in their possession) and the use of bots, as well as require up front pricing and caps on resale prices while providing funds for enforcement.
“The Fix the Tix proposal says that promoters and artists should be able to put terms and conditions on the tickets as they transfer hands,” said Frank, who added that brokers have been lobbying the federal government to make non-transferable tickets illegal for well over a decade. The brokers’ argument, according to Frank, is that they own a ticket and have the right to do anything they want with it — but live music professionals believe the ticket is actually a license, she says.
“That ticket can change hands 25 times, but ultimately the product is the show that we’re responsible for,” Frank continued. “As the people responsible for the product, we should be able to have terms and conditions on this license…Our product involves people coming into our houses which we are legally responsible for. We have to have oversight of how those tickets are transferred.”
Fellow panelist Frank Riley of High Road Touring agreed. “The only way to put this genie back in the bottle is to regain control of who’s in charge of the ticket, and that’s been the artist and the promoter,” said Riley. “Any other solution that’s out there will not work.”
Riley said that putting a cap on how much a ticket can be resold for would be a major hit to brokers on the secondary market. “If you eliminate the profit motive out of the secondary market [as we know it], it will disappear,” he said.
As NIVA, the National Independent Talent Organization, Universal Music Group and many other music industry entities who have signed on to the Fix the Tix legislation are fighting for federal regulation over ticketing, University of Chicago Booth School of Business professor of economics and entrepreneurship Eric Budish suggested that transparency about where the funds go could bolster those efforts.
“Congress or somebody else should figure out who made how much money on the Taylor Swift tour. Taylor Swift made a lot of money and good for her,” Budish said. “But if a ticket got resold for $2,000, there’s 35% fees on that, give or take, so the resale platform probably made more on that ticket than Taylor Swift did. The broker made more money on that ticket than Taylor Swift did. The search engines made a bunch of money in aggregate on those tickets. I’d love to see that money added up. I think that could be really persuasive to a large number of consumers.”
Another approach to tackling the issue came from panelist Neeta Ragoowansi, executive director of Folk Alliance International and president of Music Managers Forum in the United States. Ragoowansi explained that selling fake tickets or listing tickets that a seller does not actually own constitutes copyright infringement, since the seller is using the name of an artist and/or venue to sell an item without permission. She suggested taking legal action against brokers or search engines who are allowing them to operate these illegal practices, similar to how the National Music Publishers’ Association filed suit against Twitter for copyright infringement over its failure to license music.
Naming NIVA, NITO, Music Managers Forum and the Recording Academy, Ragoowansi said, “There’s a variety of interested parties that have members who have standing to file suit there. File suit on mass, class action or even just 15-20 parties who have a variety of causes of action.”
A class action against the brokers or search engines could make substantial headlines, says Ragoowansi, adding it would “allow for the parties to come to the table and start talking about settlement and creating a precedent so that others don’t come in.”
From show-stopping vocals to eye-popping choreography and production, Beyoncé‘s Renaissance World Tour is one of the grandest shows happening right now. In the midst of all the show’s opulent elements stands one special surprise for select dates: a dance performance by Grammy winner Blue Ivy, the eldest daughter of the superstar and husband Jay-Z, and grandma Tina Knowles-Lawson couldn’t be prouder.
“Well, this is a heels family. You’re trained early to walk in heels,” Knowles-Lawson, mother to Beyoncé and grandmother to Blue Ivy, told People. “She’s having the time of her life, and I couldn’t be more proud of her because she really worked hard.”
Blue Ivy, the second-youngest Grammy winner in history, seamlessly fit into Beyoncé’s crew of seasoned dancers, featuring ballroom powerhouse Honey Balenciaga and renowned dancer-choreography Aliya Janell.
At the tour’s Paris stop (May 26), Blue surprised the sold-out stadium with some dazzling dance moves set to a pair of her mother’s most empowering anthems: “My Power” and “Black Parade,” both from 2019’s The Lion King: The Gift (Deluxe Edition). Blue’s flawless execution of the “My Power” choreography went viral and sparked a dance trend on TikTok.
Knowles-Lawson, a credited costume designer for the Renaissance World Tour, told the publication, “She is 11 years old, and she had one week to prepare, and she’s just getting better and better. So I’m the proud grandma, always.”
Blue is the eldest Carter child; she is the big sister to 6-year-old twins Rumi and Sir Carter. According to her grandmother, the tween’s confidence has soared “to the sky” since joining the Renaissance Tour. The young dancer made her debut on the tour’s North American leg at the Philadelphia show on July 12.
Blue Ivy has earned one entry on the Billboard Hot 100: 2019’s “Brown Skin Girl” (with Beyoncé, Wizkid & SAINt JN), which won the 2020 Grammy Award for Best Music Video and peaked at No. 76.
Bruce Springsteen was 34 in 1984 when he released “Glory Days,” a deceptively upbeat song about looking back at the high school years rock songs cast as the prime of our lives. He was almost 50 when he reunited the E Street Band in 1999 and gradually turned what seemed like it would be a celebration of his past into the second half of his career. Now, at 74, he’s taken some time to look back – in his memoir, during his one-man Broadway show, and on his album Letter to You – but his July 15 concert at the Volksparkstadion in Hamburg, Germany was a joyous celebration of the power of rock n’ roll.
Let’s get the obvious out of the way: Yes, Springsteen has slowed down a bit. Concerts on this tour clock in at less than three hours, with relatively stable set lists, and he doesn’t slide across the stage on his knees anymore. Who could? It’s inevitable. But he still delivers the greatest show on earth. He’s not playing the kind of concerts he did four decades ago, but — let’s face it – no one else is, either.
The band endures. Video segments during “Tenth Avenue Freeze-Out” honor late band members Clarence Clemons and Danny Federici, but the band tours on. That seems to be the point of these shows, many of which open with “No Surrender” and its vow of dedication, followed by “Ghosts” and its salute to a lost bandmate. It’s a look back, but in Hamburg, Springsteen leaned into its statement of purpose: “By the end of the set we leave no one alive.”
Springsteen played four songs from Letter to You during the show, which (along with his spoken introduction to “Last Man Standing”) were presented with German subtitles onscreen. The implication was clear: These are the important ones. (They’re probably easier for foreigners to understand than any of his lyrics about the New Jersey turnpike.) Really, though, they’re all important. Some went by fast (“Working on the Highway”), while Springsteen stretched others into extended jams, including “Out in the Street,” during which he showcased the horn section; “Kitty’s Back”; and “Backstreets.”
Springsteen is one of the only rock musicians – truly one of just a few figures in pop culture in general – to chronicle the arc of his life in an art form usually obsessed with teenage concerns. Over the years, he’s turned his creative attention from escaping the life he grew up with (Born to Run) to the difficulties of building his own (Darkness on the Edge of Town) to the challenges of sharing it with someone else (Tunnel of Love) – then, later, to the brotherhood he finds with his band. Over the last few years, his attention has turned to his own mortality, in a way that’s free of the hope-I-die-before-I-get-old mythology but still cast in his usual rock n’ roll terms.
The band endures – even, perhaps, beyond its members. Before he played “Last Man Standing,” from Letter to You, Springsteen told a story about his first rock band – the same way he might have on Broadway, only to about 70,000 people – and how he’s the last one of the members still alive. He compared the situation to standing on railroad tracks, looking at the headlight of an oncoming train and how it “brings a certain clarity of thought, of purpose.” Back then, he remembered, life was full of hellos and “later on there’s a lot more goodbyes.”
Any resignation was immediately followed by defiance in the form of “Backstreets,” which could be about the time he formed that first band, followed by “Because the Night” and soon “Badlands” – both of which are essentially about seizing the day. Springsteen is old enough to confront the idea of hanging up his rock n’ roll shoes, but he’s not ready to do it. It seemed the crowd could relate: Sounds of recognition greeted the line in “Thunder Road” about how “you’re scared and you’re thinking we ain’t that young anymore,” a line Springsteen wrote almost half a century ago.
The concert paused there, then continued with a six-song encore – “Born to Run,” a Born in the U.S.A. triple-header of “Bobby Jean,” “Glory Days” and “Dancing in the Dark,” and then that joyous, extended “Tenth Avenue Freeze-Out.” His final song was more subdued: “I’ll See You in my Dreams,” a goodbye about goodbyes, “For death is not the end.” At once stark and hopeful, it circled back to “No Surrender” and the start of the show. “Now young faces grow sad and old,” Springsteen sang just after he took the stage, “And hearts of fire grow cold / We swore blood brothers against the wind / Now I’m ready to grow young again.” Then he spent the next two hours and forty-five minutes doing exactly that.
Anyone who has attended a music festival has experienced the frustration of attempting to send and receive calls and texts amid tens of thousands of other phone-wielding fans. Messages often don’t go through, arrive an hour after being sent or show up en masse when the night is over, creating confusion and leaving meet-ups unmet.
Anyone who has attended many of the leading U.S. music festivals over the past few years has likely noticed improvements, however, with cell service approaching real-time efficiency. This isn’t a fluke, but the result of focused improvements in how service is provided both generally and at music-related mass gatherings specifically.
“Frankly, I consider phone conductivity kind of like running water these days. Venues have to have it,” says Matthew Pasco, who as vp of information for the Las Vegas Raiders oversaw construction of the distributed antenna system (DAS) at Allegiant Stadium, which has hosted major tours from Taylor Swift, Metallica, The Rolling Stones and Garth Brooks since opening in summer 2021.
That’s because while cellphones used to just be a way of connecting with (or trying to connect with) friends at shows, they’re now seen as part of the concert and festival experience, with mobile ticketing, venue apps and digital payment systems demanding fully functional coverage. Connectivity also fosters greater safety, allowing fans in need of assistance to dial out during emergencies. Social media is another important consideration, with coverage at events now expected to keep up with the ballooning data demands of TikTok, Instagram and even fans livestreaming entire shows, as has happened recently on tours by Swift and Bruce Springsteen. According to Verizon, at Governors Ball 2022, its subscribers alone used roughly 14.5 terabytes of data, which equates to one person streaming 3 million songs continually for over 10 years. So, too, do fans arrive with phones, Apple Watches and iPads — and the expectation all of them will work.
Until recently, cell coverage has been wonky at big events as the demands of smartphones collided with networks designed before devices burned through so much data. With upwards of 125,000 people squeezed into a square mile (the size of Coachella’s site), all of whom texting and posting simultaneously, carriers — primarily AT&T, Verizon and T-Mobile in the United States — would often overload. Event organizers, who sought to solve this by providing Wi-Fi, found those networks crashed easily due to high volume.
Enter Irvine, Calif.-based tech company MatSing. Founded in 2005, the company builds antennas that, instead of reflecting signals like a traditional antenna, refracts them, creating multiple independent signals beamed in multiple directions. Instead of implementing 10 individual antennas, an event can then employ one MatSing lens antenna that creates 10 separate coverage sectors and allows multiple carriers to utilize it.
“Festivals are the hardest thing to create coverage capacity for,” says MatSing executive vp Leo Matytsine. “That was our best way of getting a foot in the door.”
The first music carrier to use MatSing’s technology at a festival was AT&T at Coachella in 2014. “People actually got connectivity that year,” says Matytsine. “After that, Verizon and T-Mobile saw what was deployed, and it started to snowball because the technology worked.” Indeed, it’s how networks function — or don’t — in high-demand settings like festivals that typically cause carriers to lose subscribers, making performance at mass gatherings crucial to customer retention.
MatSing sells its 150-plus antenna models directly to carriers, and they are now permanently installed at 32 U.S. stadiums, arenas, raceways and venues including the Hollywood Bowl, with temporary deployments at myriad Super Bowls, presidential inaugurations and festivals including South by Southwest, Austin City Limits, Lollapalooza, Outside Lands, New Orleans Jazz & Heritage Festival and Burning Man. The lattermost employs one antenna — incorporated by law enforcement as a safety measure, but which provides many attendees with service — while Coachella uses a few to cover its entire festival grounds. Prices vary depending on size and range from a couple of thousand for smaller models to tens of thousands of dollars for larger ones.
Carriers have also caught up with demand. While companies previously deployed mobile cell towers (along with MatSing tech) at mass gatherings to supplement coverage, Verizon representative Karen Schulz notes that “the network has evolved significantly over the past several years.” Improvements include fiber network expansion, carrier aggregation (which lets data flow freely across multiple spectrum bands) and U.S. deployments of high-speed 5G networks starting around 2019.
Unsurprisingly, venues themselves are now building and retrofitting to suit coverage requirements. Allegiant paid for the venue’s eight-figure DAS to maintain ownership over this asset, which the three major carriers rent out. (“I don’t want to sign away all the plumbing in my building so every time someone flushes the toilet, someone else gets paid,” says Pasco.) This DAS system also utilizes 28 MatSing antennas that hang from the roof around the ring of the stadium and service the 60,000-capacity bowl. (This option was chosen over deploying mini antennas under every seat, an option Los Angeles’ 3-year-old SoFi Stadium went with for its DAS.) At Allegiant, traditional cellular antennas have been installed in walkways, VIP suites and other areas MatSing antenna signals can’t reach. The stadium also offers Wi-Fi that has a 60% to 70% adoption rate among fans.
Some older stadiums and arenas, which are often “cement monstrosities,” says Pasco, “really struggle with deploying premium DAS systems because they don’t have the pathway to run cabling.” When such retrofits happen, they’re often “a little bit ugly,” he says.
However this coverage is implemented, its evolution is fostering increased connectedness among individuals in massive crowds, between attendees and venues themselves and with audiences well outside the confines of a show. This festival season, attendees might not even have to ask, “Hey, U there?”
07/14/2023
Now that the Farewell Yellow Brick Road Tour has ended, a slew of competitors is racing up the road to $940 million.
07/14/2023