Touring
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Gabriel Pellicer describes the Sing Out Loud Live Festival’s Wildly Showcase in downtown St. Augustine, Fla., as a convergence of history, passion and purpose.
“It’s a festival with a message,” explains Pellicer, who works as the CEO of SJC Portfolio Events, which manages Florida’s St. Augustine Amphitheater and Ponte Vedra Concert Hall and hosts a number of festivals in what historians say is the oldest city in the U.S., which is located about 40 miles southeast of Jacksonville and 70 miles east of Gainesville.
Over the weekend of Sept. 21 and 22, 27,000 music fans attended the annual showcase, which was headlined this year by Eric Church and Noah Kahan with appearances by marquee acts including Molly Tuttle and Norah Jones, Ryan Bingham with the Texas Gentlemen, JJ Grey & Mofro, Ole 60, The Breeders, Marcus King, Sierra Ferrell, Kevin Morby, and Nat & Alex Wolff. The showcase generated more than $160,000 from ticket sales in support of land conservation in St. Johns County and efforts to build a wildlife corridor between South and North Florida.
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“The primary intention is to try to keep as much wild Florida wild as possible,” Pellicer said.
“The idea for the [Sing Out Loud] Festival began in 2013 when Mumford & Sons brought their Gentlemen of the Road to St. Augustine,” Pellicer recalls. “It was a September event. Because we’re a historic town in Florida, the number one economy is tourism. And we have these peaks and these valleys. August and September usually tapers off, especially after Labor Day. School gets back in session, and it just slows down. And we saw that as an opportunity.”
Beyond the performances, this year’s Sing Out Loud Festival offered immersive experiences allowing fans to walk through a recreated wildlife corridor, navigate local state parks via interactive maps and interact with giant inflatable representations of Florida’s iconic panthers, manatees and alligators.
“It has been such an honor partnering with the festival and having such a big audience to be able to sing the praises of how cool wild Florida is,” says Sara Sheehy, director of storytelling and the lead adventurist for Live Wildly. “One of the things that I am super passionate about is getting people out to experience the real wild Florida and so when any of the bands here at Sing Loud express interest, I’m like, “Where do you wanna go? I’ll take you anywhere in wild Florida that you want to experience.”
That includes taking several artists to a Guano Reserve along an untouched stretch of coastline just north of St. Augustine.
“It has these pristine dunes we explored, then [we] jumped in the water and spent some time looking for shark’s teeth on the beach,” says Sheehy. “Any chance that I have to get artists or anybody, literally anybody, into the wild, that is the end goal for me. Getting them to experience the wildness and the beauty of this place. It is beautiful here.”
As the festival continues to grow, its commitment to pairing live music with meaningful community initiatives remains at the forefront. Sing Out Loud Festival organizers plan to build on their momentum in the years to come, expanding their live music footprint while building upon their conservation efforts in the Southeast of the state.
Metallica closed out its visit to Mexico on Sunday (Sept. 29) with a final tribute to the country. Bassist Robert Trujillo and guitarist Kirk Hammett once again surprised the crowd who gathered at the GNP Seguros Stadium (formerly known as Foro Sol) with a performance of another classic from the Mexican popular songbook: “Los Luchadores” by the legendary tropical music group La Sonora Santanera.
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“El Santo, el Cavernario, Blue Demon y el Bulldog,” sang Trujillo, who is of Mexican origin, while Hammett delighted the 65,000 fans gathered at the venue with his challenging riffs, according to figures provided by the promoter OCESA.
With the band’s unique interpretation of La Sonora Santanera’s classic song, the quartet ended a series of performances in Mexico City that marked its return to the country after a seven-year absence. In total, Metallica gathered 260,000 attendees during four sold-out shows, according to OCESA.
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The legendary Californian metal band, also made up of vocalist and guitarist James Hetfield and drummer Lars Ulrich, visited Mexico as part of its M72 World Tour. The group promoted its four dates —Sept. 20, 22, 27 and 29 — with photos of guitar picks with drawings of Mexican pop culture such as the iconic wrestler “El Santo” and a colorful piñata.
Each show included a song in Spanish by a Mexican act, all performed by Trujillo accompanied by Hammett. On Friday (Sept. 27), the band played its own version of the Mexican group El Tri’s classic “A.D.O.” The gesture was reciprocated hours later by the Mexican band’s frontman, veteran rocker Alex Lora, in a video posted on social media.
“Thank you, Metallica, for making my classic A.D.O. yours! Thank you, Trujillo! Thank you, Hammett! And long live rock n’ roll!” Lora said in a video on Instagram, in which he also played the first few verses of his celebrated song.
Previously, during the band’s first night on Sept. 20, Metallica paid tribute to the norteño music group Los Tucanes de Tijuana by playing “La Chona.” Two days later, the rockers paid tribute to rock group Caifanes with their cumbia-themed hit “La Negra Tomasa.”
Metallica’s history with Mexico began three decades ago while promoting its Black Album (1991), when they performed five shows at the Palacio de los Deportes in 1993. Since then, the band has maintained a close relationship with the country, including recording the live DVD Orgullo, Pasión y Gloria (2009), which portrays three spectacular nights in June 2009 at the Foro Sol (now the GNP Seguros Stadium).
Even over three decades into her decorated career, Mary J. Blige is still adding to her legacy. The queen of hip-hop soul announced her For My Fans Tour last week and revealed the full dates and venues on Monday (Sept. 30).
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Fellow R&B titans Ne-Yo and Mario will serve as openers on the North American trek. Artist pre-sale starts on Oct. 1, while the general public will have their shot on Ticketmaster on Oct. 4 at 10 a.m. local time.
“I am so excited to kick off this tour. I have amazing fans and am so grateful for all of the love and support they have given me throughout the years,” Mary J. Blige said in a statement. “This tour is for them, and I cannot wait to be able to travel to all these cities and see everyone.”
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She continued: “I am in such a place of immense gratitude and peace at this moment, so also having the chance to release my new album Gratitude on Nov. 15 ahead of this tour is really special to me.”
The 27-city tour kicks off on Jan. 30 in Greensboro, N.C., and will rumble through Atlanta, Buffalo, Chicago, Denver, Detroit, Houston, Los Angeles, New York City, Newark, Tampa Bay, Toronto, Washington, D.C. and more before wrapping up in Boston on April 14.
The Yonkers legend isn’t letting up the rest of 2024. She kicked off the rollout for her upcoming Gratitude album with “Breathing” featuring Fabolous in August. Look for the project to arrive on Nov. 15.
Before Gratitude hits streaming services, Mary J. Blige will also be inducted into the Rock and Roll Hall of Fame with a ceremony for the 2024 class taking place on Oct. 19 in Cleveland to cap off another banner year from the Power actress.
Find the full For My Fans Tour dates below.
Jan. 30 – Greensboro, N.C. @ Greensboro Coliseum
Jan. 31 – Raleigh, N.C. @ Lenovo Center
Feb. 3 – Atlanta, Ga. @ State Farm Arena
Feb. 6 – Charlotte, N.C. @ Spectrum Center
Feb. 8 – Tampa, Fla. @ Amalie Arena
Feb. 11 – Hollywood, Fla. @ Hard Rock Live
Feb. 14 – New Orleans, La. @ Smoothie King Center
Feb. 18 – Houston, Texas @ Toyota Center
Feb. 21 – Ft. Worth, Texas @ Dickies Arena
Feb. 25 – Denver, Colo. @ Ball Arena
March 1 – Los Angeles, Calif. @ Intuit Dome
March 7 – San Francisco, Calif. @ Chase Center
March 8 – Sacramento, Calif. @ Golden 1 Center
March 12 – St. Louis, Mo. @ Enterprise Center
March 14 – Chicago, Ill. @ United Center
March 16 – St. Paul, Minn. @ Xcel Energy Center
March 19 – Detroit, Mich. @ Little Caesars Arena
March 22 – Buffalo, N.Y. @ KeyBank Center
March 24 – Toronto, Ontario @ Scotiabank Arena
March 26 – Washington, D.C. @ Capital One Arena
March 28 – Atlantic City, N.J. @ Boardwalk Hall
April 2 – Columbus, Ohio @ Nationwide Arena
April 4 – Baltimore, Md. @ CFG Bank Arena
April 6 – Newark, N.J. @ Prudential Center
April 10 – New York, N.Y. @ Madison Square Garden
April 11 – Elmont, N.Y. @ UBS Arena
April 14 – Boston, Mass. @ TD Garden
For the four devout Midwesterners that make up Minnesota indie pop-rock band Hippo Campus, touring through major cities like New York wasn’t always as comfortable as it is for them now more than 10 years into their careers — but they’ve always had their ways of coping.
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“I love coming here now,” 30-year-old guitarist Nathan Stocker tells Billboard backstage at the Bowery Ballroom in lower Manhattan, where he and his bandmates were hours away from performing an album-release show Tuesday (Sept. 24). “It used to scare me until I was well into the night, a couple beers deep, just chain smoking. And then it was like ‘Yeah, I love New York!’”
After years of heavy drinking on show nights, Stocker is sober now – and so is the rest of the band, for the most part. There’s still room for some balance; at one point in the show later that night, 29-year-old frontman Jake Luppen asks the crowd to send a shot of whisky to the stage, and when two arrive at the same time, he downs them both as 28-year-old bassist Zach Sutton shakes his head with gentle disapproval. But the quartet’s overall tamer approach to life on the road is just one of many things that’s different about the cult-favorite group in the age of their latest album, Flood, which dropped Sept. 20 via new label Psychic Hotline, having departed Grand Jury Records after their original record deal expired.
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Luppen and 29-year-old drummer Whistler Allen, for instance, both own homes back in their home state, and all four members are in committed relationships (Luppen got engaged over the summer). The group is far from the early 20-somethings who dropped Billboard 200-charting debut album Landmark in 2017 and slept on dirty van floors on tour, and even farther from the Saint Paul Conservatory for Performing Artists classmates who first started releasing music together in 2013. Now all pushing 30, Hippo Campus is finally coming out on the other side of years of growing pains, spawned by the natural push and pull of four people who’ve been best friends, bandmates and business partners for more than a decade.
Early in the writing sessions for Flood, they started going to therapy as a group to help parse the big questions – around the same time as which Stocker quit drinking – and a lot of that introspection bleeds into the 13 tracks on the finished product. On the thrashing ode to anxiety “Paranoid,” Luppen sings, “I wanna give this life all that I havе in me,” and on optimistic album closer “I Got Time,” he muses, “If this is as good as it gets I’ll be more than fine.”
But even as they were each evolving in their personal lives, they found that it was difficult to let go of the songs they were making in the two-year period between their last album, 2022’s LP3, and now. On a self-designated mission to make the best Hippo Campus record ever, they got stuck in an endless loop — writing more than 100 songs, recording them over and over, and arranging multiple versions of their fourth album just to scrap them soon afterward. They thought they might’ve cracked it last summer while on the road, until Luppen declared to the rest of the group that, again, it simply wasn’t good enough.
Realizing they couldn’t keep going as they had been, Hippo Campus left Minnesota to record yet another version of the album, this time at Sonic Ranch Studios in Tornillo, Tex. They set a 10-day deadline and, with the help of producers Caleb Wright and Brad Cook — and using everyone from Phoenix to Big Thief, Tom Petty and the Red Hot Chili Peppers as reference points — forced themselves to record their parts simultaneously as they would on stage. No listening back to takes. No repeated attempts. Only forward motion.
The result was a set of existential, self-conscious tracks with the same luminous energy and unpredictable melodies Hippo is known for, reinvigorated by the ease with which the analog instrumentation they adhered to in the studio translates to the stage. As much was evident at their New York show Tuesday night, where they played Flood front to back for a palpably excited audience that was already screaming along to the words of songs that had come out just four days prior. At one point, Luppen stops singing to cough — he recovered from COVID-19 last week, but not before having to cancel the band’s scheduled hometown release shows — but their passionate fans have no trouble taking over lead vocals in his place on anthemic single “Everything at Once.”
With touring serving as their main source of income, the group will stay on the road through February, playing theaters and auditoriums across North America and the U.K. along with one festival show in Bangkok. And their fans will follow. One 22-year-old listener, Abby, was camped outside the 9:00 p.m. Bowery performance since the early afternoon to get as close as possible to the stage for what would be her 52nd Hippo Campus show; the next day, she said she’d be traveling to Washington, D.C. to catch her 53rd.
“It’s so rad,” Luppen says of their fans’ devotion. “It always surprises me that anyone would be down to do that for us. That’s a big reason why we keep going, you know? Those people really believe in it, and that allows us to believe in it.”
Below, Billboard catches up with Stocker and Sutton backstage before their show at the Bowery — followed by Luppen and Allen on Zoom the next day – about growing up, ditching bad habits and the messy beauty of starting over:
What were your initial reactions to Jake saying you needed to scrap years of work and start over on Flood?
Sutton: He was the first to verbalize an emotion we were all feeling. We had to be honest about where we were in the process and where we wanted to go from there. But there was a lot of arguing about what to throw away.
Stocker: Jake’s expression of that concern is valid … once that’s brought to our attention, it’s our job to attend to it. But also, it’s like, “God dammit dude — can’t we just say goodbye to this thing and move on?”
Allen: I remember listening to it and feeling excited for the songs, but deep down, I was like, ‘It just needs to get mixed right or something.’ Which tends to be an excuse for something else that’s lacking.
What was missing?
Luppen: It just didn’t sound like we were having fun playing music. We went into the record wanting to make the best Hippo Campus record ever. It immediately put a lot of pressure on the thing. The stakes were so high that, personally, I was stressed out the entire time — second-guessing songs, second-guessing the performances.
Sutton: We were too zoomed in. We’d been chasing these 100 songs for a year in a half. We were like, “We have lost the f–king plot.”
What needed to change for Flood to finally come together?
Allen: We were just so separated most of the time at home. It was rare at a certain point that we were all in the same room. At Sonic Ranch, we were all there — we had to be there. We had to make ourselves experience it, whether we wanted to or not.
Luppen: Hippo Campus, when it’s at its best, is us playing music together in a room. To make the best Hippo Campus record is to capture the feeling that our live shows capture. The best way to do that was to track all together at the same time.
Allen: Doing what we did at Sonic Ranch is proof that [recording live] is a crucial thing for us, to make ourselves be in an isolated space and just get s–t done. Otherwise, we just get too relaxed or comfortable or lazy.
Will fans ever hear those other 100 songs?
Sutton: I f–king hope so. Those are some of my favorite songs.
Stocker: The large majority of them, probably not.
Sutton: Once a song is considered so heavily and inevitably shelved, it’s hard to go back to that shelf. It’s shouldered with all the disagreements that we had about the song.
Stocker: “You used to f–king hate this one, you want to release it now?” [Laughs.] All the songs we have in the back room collecting dust, those tear at us in a lot of different ways. Because they’re still ours.
What is Flood about for you personally?
Stocker: It’s a line of simple questioning: Am I good enough? Do I love you? Am I a phony?
Sutton: The motif seems like redefining where you are, especially as a group. This is our fourth record: Who are we now? Where do we want to go?
Luppen: Flood is like being naked in a lit room with a mirror held up to you, and being like, “Embrace this.” It’s a testament to all the things we need to be doing to take care of ourselves and live better. Now that we’re into our 30s, we wanted Flood to be the start of the music we make in those years, where you’re not driven by this youthful crazy energy.
How does touring look different for you as you get older?
Stocker: We usually cap it at three weeks now. It’s the longest we’ll go out without a break, just so we can maintain a level of sanity.
Allen: It’s chilled out so much. With [Nathan’s] new sobriety over the last couple of years, that was a big shift on the whole group. 2022 was the grand finale of what it used to be for us on the big LP3 tour. I just remember being at the end of that tour feeling f–king wiped. That was definitely a wakeup call.
Sutton: At our worst, we’d get up at noon, have a beer, then not eat anything until the show. You do what you think you’re supposed to do – “Oh, it’s a party!” — there was a culture that was set by all of us.
Luppen: It was like partying in a Midwestern way, where we’d just get wasted on the bus and watch Harry Potter.
Allen: Now everybody’s chilling, getting in their bus bunk by 11:00 p.m.
Why was sobriety important for the band?
Luppen: We were using alcohol, I think, to numb fatigue or nerves. I have the life that I’ve always dreamed of, and I want to be present and there for it, even if that means I’m riding the waves a little deeper on the ups and the downs. It’s better than just sleepwalking your way through life.
Stocker: With not drinking and having a newfound clarity within my personal life … I became obsessed with fulfilling this vision of myself that I had, which was, ‘If you are going to do this thing, you have to do it the best that you can.’ That meant showing up every day and writing a song if I could. I felt like I had to make up for lost time from being perpetually wasted for 10 years.
Other than sobriety, what did you need to discuss in band therapy?
Sutton: I couldn’t talk to anyone in the band without seeing all the f–king baggage. The biggest disagreement is defining what Hippo Campus is. We all have different answers about the music — mainly how the music’s made — and what the music’s saying.
Stocker: We needed to have conversations about how things had been and how not to go back there, because that was dark and harmful. It was really affirmative in, like, “Okay, yes, we’re still friends, we haven’t done anything to each other that’s irreparable damage or anything like that.” We can reestablish these healthy lines of communication so that, moving forward with this record as friends, individuals, human beings and business partners, we can do this in a healthy way.
Luppen: It was us paying to force ourselves to talk to each other. We all changed a lot over the pandemic in our personal lives, with our partners and everything. On top of that, we’ve been friends since we were 14. In a lot of ways, we were still communicating with each other like we were still in high school. Therapy allowed me to see everybody for where they’re at now.
Why did you change labels to Psychic Hotline when your deal with Grand Jury Records ended?
Luppen: We wanted to try something different this time around. We kind of shopped [Flood] around to a lot of different labels. We talked to majors, we talked to indies. Frankly, it was pretty disappointing. There were a lot of major labels that passed on it, which was confusing for us. We’ve spent 10 years working our asses off building a very organic, sustainable business.
Allen: We were told that they loved the record, but there’s just not enough “virality” in the band. It’s proof that they’re not interested in the actual success of a band, they’re just interested in the little spike in numbers that bring in royalties and syncs or whatever the f–k. Then as soon as that band doesn’t provide that same accidental moment, it’s all over.
Luppen: Psychic Hotline is run by our manager [Martin Anderson]. It was the option that allowed us the most freedom and cared the most about the project. It was clear they loved the music and they really understood us on a deep level. We were like, “Let’s just bet on ourselves like we’ve done our entire career and grassroots this motherf–ker.”
Stocker: Having the management side of things already taken care of and having them already be so close to us throughout that creative process, it made sense to bring them in on the label side as well.
What are your goals for the band? Are you actively trying to expand?
Sutton: It would be stupid to say, ‘Still not there yet.’ Like, this is it. To say I want anything more would be so ungrateful. I do always feel very competitive about being the best version of ourselves. I want to be in the same conversation as all the people that influenced me.
Allen: There are still some things we would like to do. We’ve never done a Tiny Desk, or some talk shows.
Stocker: We still have this idea that we want to be the biggest band in the world, but that is not something we’re interested in at the cost of our integrity and our friendships.
Luppen: It’s about preserving what we have at this point and not burning out. When I was younger, I was constantly trying to climb this hill that had no end. The biggest goal we could ever imagine was selling out Red Rocks [in Colorado] when we started the band, and we did that. Playing arenas … that doesn’t sound attractive to us. We’re happy with where we’re at. If more people come in, I’m always grateful for that.
I think there’s a record we have yet to make that really captures everything. We thought maybe it was going to be [Flood], and this one gets closer. But for me it’s about cracking a perfect Hippo record. Every Hippo record we’ve kind of had to learn to love.
But isn’t that kind of the same thought process that got you into the endless writing cycle with Flood?
Luppen: It’s a blessing and a curse. We’re always sort of hungry for something that’s just past what you’re capable of doing. But I do think that is a driving force of what makes Hippo rad. Maybe we’ll never make that record, or maybe we already made that record. Who the f–k knows?
You raise a good point, though. I’m gonna reflect on that.
Grammy award-winning, multi-platinum artist Maren Morris has signed with WME for representation globally. Morris was previously represented by CAA. Morris is currently managed by Red Light Management. In addition to her Grammy win, Morris has garnered five ACM Awards (including winning female artist of the year twice), five CMA Awards and three Billboard Music Awards. […]
There’s a brand new venue coming to Toronto, and it will be one of the biggest in the country. Rogers Stadium will open in summer 2025. At 50,000 capacity, it will also be one of the biggest venues built specifically for music. Despite the stadium designation, the venue will not be home to a sports […]
For the sixth consecutive month, Zach Bryan has one of the 10 biggest tours in the world. For the second of the last three, he’s at No. 1. According to figures reported to Billboard Boxscore, Bryan grossed $93.2 million and sold 467,000 tickets from 13 shows around the U.S., returning to the top of Billboard’s monthly Top Tours chart.
When Bryan topped the list in June, Billboard noted that he was only the second country act to rule the tally since it launched in early 2019, following Morgan Wallen. Now, he’s the only artist in his genre to claim multiple months at No. 1. Bad Bunny and Elton John lead overall, each having topped seven monthly charts.
Bryan kicked off The Quittin’ Time Tour in March at a string of North American arenas. By the end of May and into June, he began sprinkling in stadium plays, multiplying his potential nightly audience by three or four and prompting his first monthly win. In August, stadiums made up the majority of his calendar — for 10 of his 13 shows. Those were spread across major markets such as Atlanta, Philadelphia and Minneapolis, leaving only Kansas City and Grand Forks, N.D., in arenas.
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This transition from indoor basketball courts to outdoor football fields joins Bryan with fellow country superstars such as Luke Combs and Wallen as well as the biggest of the big beyond genre, like The Rolling Stones and Taylor Swift.
A double-header at Philly’s Lincoln Financial Field earned the biggest gross of Bryan’s career. The Aug. 6-7 stay earned $20.7 million and sold 103,000 tickets, followed immediately by another six-digit attendance total at Atlanta’s Mercedes-Benz Stadium on Aug. 10-11 ($17.8 million; 100,000 tickets).
Since beginning in Chicago on March 5, The Quittin’ Time Tour has grossed $318.1 million and sold 1.6 million tickets. Bryan will resume the trek with 18 shows in November and December. Most of his remaining 2024 dates bring him back to arenas, which means he could add another $60 million by year’s end, approaching the $400 million mark.
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Bryan’s summer on top was briefly interrupted by Coldplay’s July victory. This month, Chris Martin & Co. dip to No. 2, with a gross of $86.4 million from 626,000 tickets sold. Though the band misses Bryan’s high mark by about 7%, its attendance total is tops for August.
As has been customary amid the Music of the Spheres World Tour, Coldplay’s August schedule was compact, including three shows in Munich, four in Vienna and two in Dublin. The extended run at Vienna’s Ernst Happen Stadion on Aug. 21-22 and 24-25 is both the highest grossing ($33 million) and bestselling engagement of the month (251,000 tickets).
As Billboard reported, The Music of the Spheres World Tour is already the highest grossing and bestselling rock tour in Boxscore history, with $1.06 billion and 9.6 million tickets sold through Sept. 2. Next on its record-breaking schedule is the 10 million ticket threshold, which will certainly clear during the Australia and New Zealand leg in October and November.
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Metallica follows at No. 3 on August’s Top Tours chart with $74 million and 621,000 tickets. The latter figure barely misses Coldplay’s ticket sales, separated by just 5,000 tickets, or less than 1%. The hard-rock legends sport two appearances in the top 10 of Top Boxscores, at Nos. 8-9 with stints at Foxborough’s Gillette Stadium and Chicago’s Soldier Field, respectively.
At No. 4, P!nk is the lone woman in August’s top 10 at $55.6 million and 329,000 tickets, next followed by Jhene Aiko’s $16.3 million and 150,000 tickets. While gender representation can be marked by the whims of monthly schedules – there were five women on the charts for June and July, and September marks the launches of major treks by Sabrina Carpenter, Charli XCX and Billie Eilish – it’s startling to see women make up less than 7% of August’s top-30 pie.
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Interrupting Coldplay’s sweep of Top Boxscores, Outside Lands Music and Arts Festival is No. 2. The San Francisco festival grossed $29.5 million and sold 184,000 tickets across its Aug. 9-11 run.
Outside Lands is joined by Montreal’s Osheaga Music & Arts Festival, which rounds out the chart’s top 10 with $14.7 million and 137,000 tickets sold. It’s one of a string of festivals, along with Ilesoniq and Lasso Montreal, that pushed Evenko to No. 5 on the month’s Top Promoters ranking.
On the venue rankings, it’s the fourth consecutive win for Sphere among rooms with a capacity of 15,001 or more (excluding stadiums). Again, Dead & Company ushered the immersive arena to its victory, which closed out its summer-long residency on Aug. 10.
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Last year was a banner year for live events, with grosses from the top 100 tours up 53% from 2019, the last full year before the pandemic, according to figures reported to Billboard Boxscore. In March, Billboard and Luminate collaborated to dig deeper, and published The Shared Impact of Touring and Streaming. On Wednesday (Sept. […]
On nights when there are no live acts playing Sphere Las Vegas, the venue’s Exosphere (its one-of-a-kind outer LED screen) reads, “U2 are not here.” However, five nights a week inside the immersive venue, U2 can be seen performing the best of their U2:UV residency that ran from September 2023 to March 2024 through concert film V-U2. Captured via the Sphere’s proprietary Big Sky camera system, the concert film is just as good as, if not better than, the Irish band’s actual show.
Directed by U2’s The Edge and his wife Morleigh Steinberg, V-U2 brings a slew of firsts to the almost one-year-old venue and its content creation capabilities. The film – captured over three nights of the band’s sold-out residency at Sphere – is part of a growing slate of programming for Sphere Experiences, which run when there is no live residency or special event at the Las Vegas venue. Sphere Experiences also include the Darren Aronofsky film Postcard from Earth.
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“V-U2 was born out of a conversation with the band, ‘How do we memorialize this moment’” of U2’s historic Sphere residency, says Sphere Studios’ senior vp of capture Andrew Shulkind, who served as the film’s director of photography. “For 100 years of movie making, we’ve been telling stories through a rectangular lens. This is a different kind of storytelling. There’s no way to tell this story in a traditional way. You could cut it up, have wide-angle lenses, or have a choppy concert film, but nothing could recreate the Sphere experience.”
Nothing except maybe the technology that makes the live sphere experience possible.
“Coincidentally, we’ve been building cameras to capture other content [outside] the venue,” Shulkind says. “If we can tell the story of what it’s like to be in a sulfur volcano for Postcard or flying over Mont Blanc, why not tell the story of being inside Sphere [during a concert] with our very own technology?”
When Shulkind was first commissioned to work at the Sphere in 2018, the company faced a dilemma of creating images sharp enough for their screens when off-the-shelf-cameras would not suffice. After pursuing different avenues, the Sphere team created the Big Sky camera in 2021. “The camera, lens and all its components are entirely internal technology on which we have 10 patents,” says Shulkind. “Nobody else needs that crazy level of resolution. Coincidentally, the game-changing technology has pushed the business forward.”
The Big Sky technology debuted in Aronofsky’s Postcard from Earth, capturing the images and video required for the Sphere’s 16K x 16K immersive display plane from edge to edge. It also features the largest single sensor in commercial use—a 316-megapixel, 3” x 3” HDR image sensor capable of a 40X resolution increase over 4K cameras. Big Sky can capture content up to 120 frames per second in the 18K square format and higher speed frame rates at lower resolutions.
V-U2: An Immersive Concert Film
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Using the same technology, producer Alan Maloney, U2, Sphere Studios and the venue, the teams collaborated to shoot over three nights of the 40-date residency (two in February and one in March) to create V-U2, the first film shot entirely on Big Sky cameras.
Working for more than two months on the edit of V-U2 at the Sphere Studios Big Dome in Burbank, Calif. – with a quarter-sized version of the screen and haptic seats and sound featured in the venue – Steinberg (who is an accomplished director and choreographer that choreographed many of Bono’s moves for the Zoo TV Tour in the 1990s) and The Edge wanted to make sure the final product wasn’t just a concert film or a documentary, but a faithful recreation of the live with the most precise view of U2 possible, down to the details on their shoelaces.
“Seeing the band like that—whether you’re high up or in the lower seats. That’s amazing for fans,” Steinberg says.
However, from the director’s perspective, the medium posed significant challenges. “You can’t easily see your edits. You’re either looking through an Oculus [headset] or at a very low-resolution image on a monitor. You quickly learn what you might not be seeing and make compensations for that,” Steinberg says.
One of the most complex production pieces was transforming the 100-minute U2:UV into the 82-minute V-U2. This called for interweaving the setlist of U2:UV with some of the classic covers performed throughout the residency, such as Elvis Presley‘s “Love Me Tender,” Lou Reed’s “Walk on the Wild Side” and Frank Sinatra’s “My Way.”
The directors wanted to reflect the arc of the live show into the concert film and “also considered that this will be viewed by a broader audience, not just U2 fans,” Steinberg says. “People are coming to see what the Sphere can do. The first three songs of the film are a perfect example of that. However, we do ask the audience to sit through two songs where there are no [background] visuals [just a shot of the band]. Even if you aren’t a U2 fan, there’s much to enjoy and experience.”
Steinberg says the film captures the best moments of the residency in new depth and sharpness, with a fresh perspective. The rendition of “‘The Fly’ is a brilliant piece in the film … the space morphs and gives the illusion of the room becoming square. It is a true use of the word ‘awesome,’” she says. “There are shots from the stage, looking out at the audience, which is a new perspective you don’t normally have.”
The track “One” features a camera angle on Bono that Shulkind characterizes as the biggest close-up ever filmed. “The ability to show Bono in this very intimate moment during this intimate song that everybody knows was so powerful,” he says. “It blew everyone away.”
V-U2: An Immersive Concert Film
Rich Fury/Sphere Entertainment
“We had to shrink it down a little bit. It was even bigger,” Steinberg says of the stunning image that showcases Bono in grand detail. “The camera then slowly pulls back, revealing the band. The moment extends into an infinite view of the room, with everyone in the audience holding up their lights.”
The sound of the audience from the original live events also played a critical role in developing the concert film. Captured on crowd mics placed through the venue during the live shows in February and March, the audience can be heard during the film – between and over songs – responding to the band’s performance. “So much of that rawness and bits of unexpected magic parallel the imaging side,” says Shulkind. “You hear the show’s little imperfections and human aspects.”
V-U2 is set to play regularly as Sphere Experiences continue to be created. While it is not yet determined whether every band in residency at Sphere will get their own film, the content has been collected at Phish and Dead & Company shows and will be captured during the Eagles’ current run.
“We will continue to capture every band that comes through,” says MSG Entertainment’s executive vp of live Josephine Vaccarello. “Everyone who comes into our venue is learning how to play with the tools we have in the toolbox differently. We’re continually trying to figure out how we innovate and how we continue to grow, and this was one of the ways.”
“Every Sphere show is a unique moment in time,” Shulkind says. “We’re still figuring out what that looks like for other shows. It’s an endless journey of discovery because we’re learning how this new medium works.”
In August, Massive Attack played a pioneering show in Bristol, England as part of their Act 1.5 programme. Held at Clifton Park in their home city, the show introduced an array of measures designed to reduce the environmental impact of live concerts, including encouraging the use of public transport, ring-fencing tickets for local residents and powering the show and festival site on 100% renewable energy and battery power.
Following today’s announcement that Liverpool had been named the first Accelerator City by the UN’s Entertainment and Culture for Climate Action (ECCA) programme, Massive Attack have announced a series of gigs to be held in Liverpool this November.
Across three nights, IDLES (Nov 28) Massive Attack (Nov 29) and Nile Rodgers & Chic (Nov 30) will perform at the M&S Bank Arena on Liverpool’s dockside area with a similar green ethos. The band say the shows “will test, operate & adapt a range of measures to dramatically reduce the level of carbon emissions & air pollution that would usually be produced at an event of this scale.”
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Some of the measures include an earlier show time finish to accommodate the use of public transport back home, a meat-free arena and a “plug & play” technical set-up for the performers. The show will also be powered by 100% renewable energy.
A localised pre-sale for fans in the Liverpool area will begin at 12pm tomorrow (Sep 24) to encourage local attendees, with a general sale held on Friday (Sep 27). Find out more about tickets here.
Massive Attack’s Robert Del Naja – also known as 3D – said in a statement: “Our recent Bristol show demonstrated beyond question that major live music events can be Paris 1.5 compatible, and that audiences will embrace change enthusiastically. The vast scope of work in Liverpool and UN recognition means we can now concentrate more dynamic pilots and experiments to rapidly phase out fossil fuels. This idea and this insistence are not going back in any box.
“We’re delighted to see artists like Coldplay testing elements like localised ticket pre-sales as recommended in the Tyndall Centre Paris 1.5 decarbonisation road map and encourage other artists to do so freely. The talking stage is over, it’s time to act.”
Earlier this month, Coldplay announced a run of shows in the U.K. for August 2025 that will be powered by solar, wind and kinetic energy, and also include a 10% donation to the Music Venues Trust to help support grassroots music scenes.
Act 1.5 Presents shows:
November 28 – Idles, M&S Bank Arena, LiverpoolNovember 28 – Massive Attack, M&S Bank Arena, LiverpoolNovember 30 – Nile Rodgers & Chic, M&S Bank Arena, Liverpool