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A Taylor Swift fan who filed a class action against Ticketmaster parent Live Nation in the wake of last year’s disastrous presale of tickets to the Eras Tour has agreed to drop her case against the concert giant, months after attorneys on the case said they were engaged in settlement talks.
Swift fan Michelle Sterioff filed her case in December 2022 just weeks after the botched Eras rollout, which saw widespread service delays and website crashes as millions of fans tried – and many failed – to buy tickets. At the time, her lawyers blasted Live Nation as a “monopoly” that had “knowingly misled millions of fans.”
But a year later, Sterioff voluntarily asked a federal judge on Tuesday to dismiss her case. It’s unclear if a settlement was reached, but the two sides reported in August that they were engaged in “ongoing settlement discussions.” Neither side immediately returned requests for comment.
Sterioff’s proposed class action was just one piece of the legal fallout for Live Nation following the error-plagued pre-sale for Eras, which went on the earn hundreds of millions of dollars and dominate headlines as 2023’s biggest concert tour.
After the Nov. 22, 2022 incident, Live Nation quickly apologized to fans and pinned the blame on a “staggering number of bot attacks” and “unprecedented traffic.” But lawmakers in Washington and state attorneys general around the country quickly called for investigations. That included Sen. Amy Klobuchar (D-Minn.), the chair of the Senate subcommittee for antitrust issues, who suggest that regulators consider “breaking up the company” – a reference to Live Nation’s 2010 merger with Ticketmaster.
Days after the incident, the New York Times reported that DOJ had already been investigating Live Nation for months over potential antitrust violations, reaching out to venues across the country to ask about the company’s conduct. Last month, Reuters reported that the probe was ongoing, with federal investigators focusing on whether Live Nation imposed anticompetitive agreements on venues. A Senate subcommittee investigation is also underway, sending out subpoenas last month demanding info about the company’s “failure to combat artificially inflated demand fueled by bots in multiple, high-profile incidents.”
Taylor Swift performs onstage for night three of Taylor Swift | The Eras Tour at Nissan Stadium on May 07, 2023 in Nashville.
John Shearer/TAS23/Getty Images for TAS Rights Management
Sterioff’s case was one of two major class actions filed against Live Nation over the Eras ticket rollout. In her complaint, she accused the company of violating consumer protection and antitrust laws, calling Ticketmaster a “monopoly that is only interested in taking every dollar it can from a captive public.”
“Because Ticketmaster has exclusive agreements with virtually all venues capable of accommodating large concerts, Taylor Swift and other popular musicians have no choice but to sell their tickets through Ticketmaster, and their fans have no choice but to purchase tickets through Ticketmaster’s primary ticketing platform,” her lawyers wrote.
Sterioff’s lawsuit claimed that Live Nation has exploited that dominance to charge “ever more supracompetitive ticketing fees for both primary and secondary ticketing services,” including for “virtually all venues hosting ‘The Eras’ Tour.”
But the lawsuit has largely been paused for months. In August, both sides agreed that it would be better to wait to litigate the case after a federal appeals court rules on a separate antitrust lawsuit against Live Nation, which will decide whether the company can force ticketbuyers to resolve such legal claims in private arbitration rather than open court.
The other class action over the Eras debacle, filed by an outspoken fan named Julie Barfuss and more than two dozen other spurned Swifities, remains pending in California federal court. In her complaint, Barfuss went even further than Sterioff, claiming Live Nation had tacitly allowed the kind of mass-scalping that caused so many problems during the pre-sale.
“Ticketmaster has stated that it has taken steps to address this issue, but in reality, has taken steps to make additional profit from the scalped tickets,” Barfuss’ lawyer wrote. “Instead of competition, Ticketmaster has conspired with stadiums to force fans to buy more expensive tickets that Ticketmaster gets additional fees from every time the tickets are resold.”
TikTok announced that it will bring its in-app ticketing feature, a collaboration with Ticketmaster, to an additional 20 countries on Monday (Dec. 4).
The feature allows artists to put Ticketmaster event links in the clips they post on TikTok, making it easy for their followers to click and buy tickets in the app. TikTok started testing the feature in the U.S. in August 2022.
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The two companies didn’t share any information about the results of the test, though they said Niall Horan, The Kooks, Burna Boy, and Shania Twain have all tried it out. TikTok opened access to the feature this week to certified artists in the U.K., Ireland, Australia, Germany, France, Canada, Mexico, Austria, Belgium, Czech Republic, Denmark, Finland, Italy, Netherlands, New Zealand, Norway, Poland, Switzerland, Spain and Sweden.
In a statement, Michael Chua, Ticketmaster’s vp global business development and strategic partnerships, said the partnership will allow artists to “easily connect their content to event discovery and ticket purchase in-app making it easier than ever for fans around the world to experience their favorite artists live.”
“By enabling fans to buy tickets directly through TikTok, we’re giving artists the opportunity to reach ticket buyers in a whole new way,” added Michael Kümmerle, TikTok’s global music partnership development lead. “We hope to deliver further value to all artists throughout all stages of their careers and provide more opportunities for a growing fanbase.”
TikTok has been busy rolling out features lately. Last week, the platform added official artist labels (available once a user has released four songs) and a “new” tag that can be used to highlight an act’s latest release (14 days before the song comes out and for another 30 days after it drops). “These features can deepen engagement whilst creating unique opportunities for fans to connect with their favorite artists in meaningful ways, driving music discovery on the platform,” said Paul Hourican, TikTok’s global head of music partnerships and programming, in a statement.
A third-party software provider is to blame for a major disruption to a ticket sale for six Taylor Swift shows in France, according to a statement issued by Ticketmaster France. “This morning’s sale was disrupted by an issue with a third-party vendor who is working to resolve the issue as soon as possible,” the company […]
Sacré bleu! Ticketmaster France pressed pause on the presales for four Paris dates and both shows in Lyon for Taylor Swift‘s 2024 European Eras Tour.
“Some of you may be having issues with the site this morning,” the company tweeted on Tuesday morning. “We are working on it and will let you know.”
The four Paris dates at La Défense Arena on May 9, 10, 11 and 12, 2024 were set to go on sale today in two stages, with one sale for May 9 and 10 opening at 9 a.m. local time and another, for May 11 and May 12, due to start at 11 a.m. Sales for the two dates at Lyon’s Groupama Stadium, set for June 2 and 3, were due to begin at 1 p.m.
“We will keep you informed of the new on-sale time as soon as possible,” the company said. “All codes will remain valid.”
As in past presales, fans had to sign up in order to be put into a lottery for code to redeem for a shot at tickets. But shortly after the Paris sale had begun, “winning” fans began having problems and Ticketmaster suspended the presale, citing issues with the site.
Leading up to the sale, the company gave fans an idea of what to expect:
Tickets will be available for purchase via the website for access code holders on July 11, 2023. Tickets will be sold on a first come, first served basis while currently available inventory lasts. It’s a simple, standard purchase process and the steps below will help you navigate your search and purchase.
If you are selected to receive an access code, you will receive an email and two SMS messages the afternoon before ticket sales begins on July 11 2023
The messages will include timing details and a link to where the on-sale will occur, and your unique access code.
Prepare for the sale by creating your customer account in advance if you don’t already have one. Sign-in to your Ticketmaster Account in advance. Know your Ticketmaster password, or reset your password in advance. For a faster checkout, make sure you have a valid credit card with updating billing information in your account.
The company did not respond to a request for details on the nature of the site outage.
Though “July 11” won’t carry the same stain as “Nov. 15” — the date Ticketmaster’s site buckled under the weight of millions of Swift fans trying to purchase initial U.S. Eras Tour dates — it remains another botched sale for a Swift sale for the ticketing giant.
Last week, Swift announced an additional 14 dates for her European trip next year, with Paramore opening all dates. Swift’s Eras Tour launched in Glendale, Arizona on March 17. She plays two nights at Denver’s Empower Field this weekend before heading to Seattle and the San Jose area later in July.
Ticketmaster owner Live Nation’s push for legislative ticketing reform earlier this year has actually slowed down progress on those issues, sources tell Billboard, stalling a long-in-the-works bill that addresses nearly identical concerns about the ticketing business.
Last year, even before Taylor Swift’s Eras Tour presale fiasco inspired a flurry of ticketing reform bills, the National Independent Venue Association (NIVA) had been working on a wide-reaching piece of legislation in cooperation with Sens. Amy Klobuchar (D-Minn.) and John Cornyn (R-Texas) to “combat predatory and deceptive ticketing practices,” according to sources close to the issue. The bill included bans on deceptive practices and speculative listings, enforcement of existing anti-bot laws and new tools for countering ticketing fraud. Its most substantive change took aim at the secondary ticketing industry, granting artists and tour promoters sweeping power to reduce ticket scalping by allowing artists to set legally binding rules on how and where their tickets are resold, according to a November 2022 memo reviewed by Billboard. Besides NIVA, Universal Music Group, Wasserman Music, Dice and See Tickets were all among the broad coalition of music companies supporting the effort under the coalition name Fix the Tix.
But, for months, the bill has languished — even as attention around ticketing has grown considerably following a Senate Judiciary Committee hearing in January on competition within the ticketing industry. That’s because of increased lobbying by pro-scalper groups and a decision in February, by Ticketmaster owner Live Nation, to unveil the FAIR Ticketing Act, a five-point proposal with a list of legislative fixes — and the recommendations were very similar to the fixes NIVA had been quietly lobbying for.
With NIVA representing thousands of independent venues and Live Nation representing its huge corporate portfolio, the two entities often have opposing agendas, and some NIVA members theorized that Live Nation was attempting to sabotage their bill. Worried that supporting a similar proposal would look like politicians were rewarding Ticketmaster at a time when outrage at the company was growing, momentum around the NIVA bill waned. Klobuchar’s office, which had planned to announce a bi-partisan bill with Cornyn in the spring, delayed its announcement amid new concerns that the bill might strengthen Ticketmaster, sources close to both Live Nation and NIVA tell Billboard. They add that the FAIR Ticketing Act was neither a clone of the proposed NIVA bill nor a poison pill.
“Live Nation and Ticketmaster have been the target of the Senate since the two companies merged in 2010,” says one NIVA member speaking on the condition of anonymity. “There’s an appetite in D.C. to punish Ticketmaster, but the reality is that there’s no way to pass a law that would both punish Ticketmaster and bring about the types of reforms needed to clean up the ticketing business.”
Case in point: On April 28, Klobuchar’s office introduced legislation with Senator Richard Blumenthal (D-Conn.) that would have banned ticketing companies like Ticketmaster from signing venue clients to long-term exclusive contracts. The proposal has faced opposition from some members of NIVA, who argued it would hurt small venues that relied on the payments from those contracts, and that fans would likely have to make up for the loss through higher ticket prices. A representative for Live Nation previously told Billboard the proposal wouldn’t “have a material impact on our business as we historically add clients in competitive marketplaces.”
As for similarities between the NIVA-backed bill and Live Nation’s proposal, “It’s not surprising that the two groups that spent the last six months thinking about legislative fixes [to] the same issue came up with similar solutions,” said one source close to Live Nation, noting that much of the friction between NIVA and Ticketmaster has subsided.
Ticketmaster officials appear to have gotten the message and have toned down the rhetoric around their political efforts. Many of the campaign efforts have been picked up by NIVA, which successfully lobbied for $15 billion in federal aid for venues negatively impacted by the coronavirus pandemic in 2021. Now, sources say, the Fix the Tix bill is expected to be proposed in the next couple of weeks.
Leading the charge at NIVA is the organization’s executive director, Stephen Parker. A longtime D.C. insider who worked with Sen. Tim Kaine when he was the governor of Virginia, Parker spent a decade at the bipartisan National Governors Association and has served on the board of the Country Music Association.
Parker confirmed to Billboard that neither Live Nation nor Ticketmaster has signed on as official supporters of the Fix the Tix coalition, while he and others are being extra cautious not to make their legislative package a referendum on Ticketmaster. Still, the Live Nation-owned company will play an outsized role in the Fix the Tix plan, as opponents are getting ready to paint the proposal as a major power shift to Ticketmaster and away from scalpers.
The Fix the Tix proposal would “make it illegal for resellers, professional ticket brokers, and ticket platforms to violate the artists’ and venues’ ticket terms and conditions, including restrictions that prohibit price gouging of fans through the resale of tickets above face value,” according to an early draft obtained by Billboard. That means artists, venues, or promoters could place ceilings on how much tickets are allowed to be marked up or restrict ticket resale until after all primary tickets have been sold. Since Ticketmaster and AEG are the only two companies on the market with technology that can track tickets after they’re sold to see if they are being resold and for how much, however, critics say this sort of law would create an even greater dependence on their services.
That’s far more power than Ticketmaster should have, says John Breyault, vp of public policy at the National Consumers League and a founding board member of the Fan Freedom Project, an advocacy group fighting restrictions on resale that receives funding from StubHub and Vivid Seats. “Ticketmaster does not want to eliminate resale; they want to control resale,” Breyault says. The current proposals by Ticketmaster and NIVA could bankrupt major secondary resale sites, especially if most tours decided to make their tickets non-transferable. Once Live Nation “got rid of its competitors,” Breyault says the company could convince the artist it works with to lighten up on ticket transferability and effectively “own the resale market.”
To a degree, Fix the Tix is a response to the dozens of pieces of pro-scalping legislation and lobbying that have been proposed at the state and federal levels over the past six months. This Fix the Tix bill would seek to overrule any state-level legislation that exists; there are currently over a dozen states with laws that outlaw restrictions on ticket transferability, meaning anyone can resell tickets at any price they want.Others, like Rep. Bill Pascrell’s (D-NJ) BOSS and SWIFT Act — which Breyault supports and the Fix the Tix coalition opposes — would permanently legalize scalping by making it illegal for ticketing companies to restrict ticket transferability.
Last year, the American Economic Liberties Project, which is funded by Pierre Omidyar — former chairman of eBay and owner of Ticketmaster rival StubHub — announced the “Break Up Ticketmaster,” campaign, aimed at pressuring the DOJ “to investigate and unwind the 2010 Live Nation-Ticketmaster merger,” according to the group’s website.
Opponents of scalping say the BOSS Act would make it impossible for artists to keep their tickets off secondary sites and would allow all scalping sites to sell any tickets they wanted without restriction. Proponents, however, believe that outcome is better for fans than allowing Live Nation and the artists it works with to make these decisions.
While the scalpers and the concert promoters are far apart on most issues, the rival bills do share consensus on a number of practices in ticketing that have long drawn the ire of fans. Those include speculative ticket listing, drip pricing and misleading marketing campaigns — all of which would be banned by both NIVA’s proposal and the BOSS and Swift Act.
Editor’s note: Billboard has updated this story to more accurately describe the work performed by the American Economic Liberties Project.
In a rare investor reproach for Live Nation, at the company’s annual meeting held earlier in June, a majority of its shareholders voted against ratifying chief executive Michael Rapino‘s $139-million pay package for 2022.
In an advisory say-on-pay referendum on June 9, more than 53% of votes cast rejected the 2022 compensation packages for promoter Live Nation’s named executives — Rapino, president and CFO Joe Berchtold, chief accounting officer Brian Capo, executive vp John Hopmans and general counsel Michael Rowles, according to a filing released on June 15. In contrast, 94% of the votes cast at its 2020 shareholder meeting were in favor of the say-on-pay proposal, according to Live Nation.
As the shareholder vote was advisory and non-binding, Live Nation’s board will have the ultimate say on any future actions around executive compensation.
Shareholder rebukes like this are rare, and it comes as the Ticketmaster owner is already under fire from fans and regulators over its role in the Taylor Swift Eras Tour ticket debacle. As of May 31, only 1.5% of companies in the Russell 3000 index have failed Say on Pay votes so far this year, according to a report by Harvard Law School’s Forum on Corporate Governance.
In Live Nation’s proxy statement, the company said it believes its “compensation program is reasonable, competitive and strongly focused on pay for performance principles.” A company spokesperson did not respond to requests for comment.
“We believe that the fiscal year 2022 compensation paid to our named executive officers was appropriate and aligned with Live Nation’s fiscal year 2022 results,” the company stated in its proxy, citing the company’s 44% growth in revenue to $16.7 billion in 2022.
Influential shareholder advisory groups Institutional Shareholder Services (ISS) and Glass Lewis recommended shareholders vote against Live Nation’s executive officers’ compensation, citing a “misalignment” between pay and performance in the structure of certain stock equity grants.
ISS actually estimates Rapino’s 2022 compensation higher than what Live Nation published in its proxy — at $156 million for the year. The group raised specific concerns over a “mega grant” Rapino received in July 2022 that it said was worth $120.5 million and a similar award CFO Berchtold received worth $52.6 million. ISS contends the grants were not adequately linked to achieving sustained higher stock prices. Total Live Nation shareholder returns were negative over a one-year period and underperformed the S&P 500 Index, ISS says.
“The current structure could reward these executives for short-term or merely temporary increases in stock price,” ISS researchers wrote, adding that the large one-time equity grants paid were “multiple times larger than the total CEO pay for the company’s peer group…lack clear disclosure regarding the rationale for the size of the awards and other details necessary to assess them.”
Glass Lewis also raised concerns over cash signing bonuses of about $6 million received by Rapino and Berchtold.
“The (bonuses) are not subject to any performance or recoupment provisions,” Glass Lewis researchers wrote. “Such pay levels on a one-time basis outpace total compensation levels afforded executives at some of the largest companies in the U.S. despite being subject to considerably weaker vesting and performance conditions.”
Additional reporting by Glenn Peoples.
Beyoncé’s career is filled with chart-topping albums, momentous concerts and her marriage to another musical trailblazer, Jay-Z. But recently, the “Cuff It” singer’s most unusual contribution to society might be her impact on Sweden’s stubbornly high inflation rate.
When Beyoncé’s Renaissance tour launched with two dates at Stockholm’s 46,000-capacity Friend Arena in May, it contributed about 0.2 percentage points to Sweden’s inflation rate for the month. “It’s quite astonishing for a single event,” Michael Grahn, chief economist for Sweden with Danske Bank, told the Financial Times. Termed the “Beyoncé blip” by Grahn, the small impact to Sweden’s overall appreciation in prices was caused by the singer’s fans’ buying up hotel rooms and spending money in restaurants.
The combination of relatively cheap tickets and a strong U.S. dollar — 9.3% more valuable to the Swedish kroner compared to the prior-year period — made Sweden an attractive alternative for Beyoncé fans priced out of concerts closer to home. That helped cause Sweden’s inflation rate — a staggering 9.7% compared to just 4.0% in the U.S. — to land half of a percentage point higher than expectations.
An influx of Americans is hardly the sole reason prices were stubbornly high in Sweden last month. As Forbes pointed out, Sweden’s inflation rate was plenty high before Beyoncé’s Stockholm concert, and one musician could only have a small impact relative to other factors such as food and non-alcoholic beverages (+14.8%) and furnishings and household goods (+10.4%).
Still, it says a lot about ticket prices — and U.S. consumers’ stomach for them — that Stockholm was a viable alternative for some Americans. The Beyoncé blip isn’t the first we’ve heard about her fans’ reaction to high prices for in-demand tickets. Buzzfeed wrote an article back in February about some sticker-shocked fans’ decision to travel great distances to save money. One Las Vegas-based Beyoncé fan told the outlet she couldn’t get into a Ticketmaster presale and ended up spending $300 on a Stockholm show instead. Another American fan said she purchased a floor seat in Stockholm for just $95.
Post-pandemic, artists are less shy about charging their fans higher prices for primary tickets. Beyoncé, Bruce Springsteen and Taylor Swift are among the superstar artists who have elevated tickets’ face value, rather than let ticket scalpers capture the premium on the secondary market. Although Springsteen had kept prices relatively low throughout his career, tickets for the best seats on his 2023 tour, which went on sale last summer, cost upwards of $5,000. Tickets for U.S. dates for Beyoncé’s Renaissance tour typically cost $350 for decent seats, Billboard reported in May. There’s a large variation by city, too. Currently, the cheapest tickets available on SeatGeek for her tour range from $57 in Louisville, Ky., to $90 in Minneapolis, to $145 in Pittsburgh. Larger markets are far more expensive: Ticket prices start at $270 in East Rutherford, N.J., outside of New York City; and $282 in Philadelphia.
Every consumer has a breaking point, however, and people will take more affordable options when given the chance. Ticket buyers facing sky-high prices need only a passport and time off work to see a superstar at — compared to the United States — bargain prices. A person with frequent flier miles and hotel points to burn can easily get a vacation and a concert in a historic European city cheaper than a concert alone at home.
This presents an opportunity. Why not music tourism when medical tourism is a long-standing tradition?
Health care might be the only aspect of the U.S. economy with a lower public sentiment than concert tickets. Medical tourism is an established industry because healthcare costs are notoriously steep in this country. For patients who don’t mind travel and trust the level of care provided in other countries, elective surgeries can be obtained far more affordably outside the United States, in countries such as Mexico, Costa Rica and Thailand. South African companies sell package vacations that include plastic surgery and a safari. As long as you need the procedure, you might as well enjoy yourself!
Live music companies are already looking to capture a share of music fans’ travel budgets. As my colleague Dave Brooks reported this week, the concert business has put a renewed focus on destination events. Not content with capturing fans’ spending for tickets and concessions, promoters are increasingly interested in grabbing a share of the hotel and hospitality spending when fans travel for concerts and festivals. To that point, in April Live Nation announced a new travel and hospitality firm, Vibee, which offers “curated music experiences in the most sought-after destinations in the world,” according to its website.
Increasingly, going to concerts is more like taking a vacation. A Live Nation study found that fans attending Lollapalooza in Chicago last year spent about $49 million on hotels and over $80 million on food and beverages. Indeed, multi-day festivals, with their VIP packages and high-priced perks, have more in common with an overseas trip than a weeknight concert at a nearby amphitheater. Over time, if enterprising companies can create the right products and services, music tourism could be more than a financial blip, and — as these companies see it — Beyoncé fans might wind up paying you twice.
President Joe Biden announced a major accomplishment in his battle against ticketing junk fees Thursday (June 15), but the impact is likely to be minimal.
After meeting with executives at Ticketmaster, SeatGeek and Dice, among others, those companies agreed to adopt all-in ticket pricing for their sales. For Ticketmaster, that will specifically impact shows at the more than 250 venues owned by parent company Live Nation in the United States — not all its ticketing clients.
The companies’ commitments to all-in pricing are part of a larger effort under the Biden administration and the Federal Trade Commission to reign in billions of dollars in junk fees charged to consumers by banks, hotel companies and entertainment groups. And while the buy-in from some of the world’s largest ticketing companies is an important milestone, the voluntary change will likely only impact a small percentage of tickets and give ticket sellers who conceal add-on fees to consumers until the end of the checkout process a competitive advantage over firms who display the full price at checkout.
The limited impact of Thursday’s announcement underscores the challenges lawmakers face as they attempt to come up with legislative fixes for the ticketing industry in the wake of disruptions to Taylor Swift’s high profile Eras tour. While politicians like Senator Amy Klobuchar (D-Minn.) have pointed the finger at Ticketmaster’s dominant market share, a growing coalition of music industry insiders under the #FixTheTix banner have blamed scalpers for the disruptions to the Taylor Swift sale and continued bot attacks on the ticketing industry.
While much of the battle between Ticketmaster and secondary sites like Stubhub and SeatGeek comes down to fundamental disagreements over artists’ rights to control their tickets and consumers’ rights to buy and sell tickets at whatever price the market will bear, the elimination of last minute fees added to tickets at checkout — sometimes as high as 25% to 35% of the face value of the ticket — had support from both primary and secondary ticket sellers.
In order for the all-in pricing to work, however, most experts agree that it must be mandated by law. Otherwise, many ticketing companies, sports teams and venues are unlikely to voluntarily change their pricing policy out of concern it could be a competitive disadvantage for their facility.
Even Thursday’s commitment from Ticketmaster has no impact on the hundreds of sports venues that sell millions of tickets to games and concerts each year. That’s because Ticketmaster cannot force teams within National Hockey League, National Basketball Association and National Football League to adopt all-in pricing at their stadiums and arenas, despite holding the exclusive ticketing rights to approximately 80% of the teams within those three leagues.
The same goes for the hundreds of independently owned venues for which Ticketmaster provides ticketing services.
Looking at the top 40 venues on Billboard‘s midyear Boxscore charts, while most are ticketed by Ticketmaster, none are owned by parent company Live Nation and none of the facilities will initially offer all-in pricing on their websites or ticket sales pages under the new commitment. The same goes for the hundreds of tours Live Nation promotes as well. That’s because standard ticketing contracts allow venues — and not Ticketmaster or other ticketing companies — to decide how tickets are sold, how much money in fees is added to a ticket, and how and when the breakdown between face value and add-ons like facility fees are displayed to consumers.
Studies show that ticketing companies that don’t use all in pricing have a competitive advantage over companies that show the full price of a ticket upfront. A consumer study by Stubhub in the 2010s shown that fans were more likely to purchase a ticket, even if it had a higher checkout price, if the initial price they were shown was lower than comparable tickets on other websites prices
“Live Nation’s promise today to give Americans price transparency at their venues is encouraging, but we need all-in pricing at all venues, for all live events, and on all ticket selling services now,” Rep. Bill Pascrell (D-N.J.) wrote in an email to Billboard, noting his bill, the BOSS and SWIFT ACT legislation would “mandate in law all-in pricing for true transparency.”
“Not until every seller offers all-in pricing can consumers get the comparison shopping experience for tickets that they deserve,” he wrote.
Critics of the BOSS and SWIFT ACT argue that while the legislation does improve transparency, it includes protections for ticket scalpers that would make it impossible for artists to protect their concert tickets from price gauging.
“Live Nation is proud to provide fans with a better ticketing buying experience,” said Tom See, president of Live Nation’s Venue Nation, in a statement. “We have thousands of crew working behind the scenes every day to help artists share their music live with fans, and we’ll continue advocating for innovations and reforms that protect that amazing connection.”
Stephen Parker, executive director of the National Independent Venue Association, told Billboard in an email, “Up-front pricing should be the start of comprehensive ticketing reform that protects consumers from price gouging and deceptive practices by predatory resellers.”
“We applaud the President for today’s meeting and look forward to working with his Administration and Congress to make comprehensive, bipartisan ticketing reform a reality,” Parker continued.
The National Independent Talent Organization, a group representing independent talent booking agents, applauded the voluntary change at Ticketmaster, but noted the change was “an important first step.”
“Until Congress acts to eliminate excessive fees and secondary ticketing is carefully regulated,” the organization said in a statement, “millions of consumers will still be the victim of predatory ticketing practices.”
Sen. Ted Cruz (R-Texas) and many liberal Democrats have two things in common, and perhaps only two: They hate the way concert and sports ticket sales work — specifically the company selling most of them, Ticketmaster — and they love Taylor Swift. Or, at least, they acknowledge that ingratiating themselves to Swift’s fan army as she sells out stadiums in their states is an efficient way to build up constituent support.
Over the past couple of months, Cruz, Sen. Amy Klobuchar (D-Minn.), Massachusetts Sen. John Velis (D-Hampden and Hampshire) and others have presented a variety of bills intended to reform the ticket-selling business, invoking Swift and fans’ displeasure with Ticketmaster’s Eras Tour on-sale fiasco in November, when more than 100,000 fans were kicked out of the online sale queue. Following a Senate subcommittee hearing focused on Ticketmaster in January, politicians clearly see positioning themselves against the ticketing giant and attaching themselves to Swift’s millions of passionate fans as a winning combination. They’re even naming their bills after her.
“There’s a growing awareness of the problem, and the Taylor Swift concert debacle played a part in focusing a lot of attention on the issue,” Cruz tells Billboard, adding that his 12-year-old daughter recently attended an Eras Tour show.
That debacle, Ticketmaster declared at the time, was due to unprecedented levels of illegal bots attacking the online sale. But that claim did little to satisfy fans and politicians, who during a January Senate hearing instead chose to focus on monopolistic behavior by Ticketmaster and its owner, promoter Live Nation, often referencing Swift lyrics between swipes at the company. Since then, the rhetoric has changed slightly. While politicians continue to scrutinize the concert giant — Klobuchar says the Department of Justice is investigating Live Nation and Ticketmaster for possible violations of their 2010 consent decree — senators and congresspeople at federal and state levels are proposing solutions to potentially more manageable issues.
In Massachusetts, Velis and his co-sponsor, Rep. Dan Carey (D-Easthampton), have introduced what they nicknamed the “Taylor Swift bill,” which aims to abolish hidden ticket fees and require sellers such as Ticketmaster and SeatGeek to disclose service charges and costs upfront. A similar law already exists in New York state, and Live Nation actually supports the issue — including it in the company’s own proposed legislation outline. “Taylor Swift obviously sells out every concert,” Velis says, “but she’s also got this support ecosystem that lends itself to, ‘If you want to do something about this, why not use something that’s absolutely going to get the public’s attention?’”
But at a time when opposing Ticketmaster is good politics, one source in touring suggested politicians do not want to be seen aligning with the corporate giant. That political strategy may even be holding back legislation on other subjects where there’s popular consensus. Other bills, like the one Klobuchar and Sen. Richard Blumenthal (D-Conn.) introduced in April, limit exclusive deals with venues and therefore more directly target Ticketmaster.
Velis said he and Carey plan to meet with Ticketmaster executives in the coming weeks to discuss their bill. “The more you can firm up a piece of legislation to get rid of unintended consequences, you’re better off,” Velis says. “That being said, as it relates to just telling a consumer, ‘This is what you’re going to spend if you want to go to this concert’ — I can’t think of anything remotely close to approaching how someone can convince me that’s not a good idea.”
To help wade through the many different pro-Swift, Ticketmaster-targeting bills out there, here’s a rundown of what they each intend to achieve — and what each legislator gets out of sponsoring them:
Unlocking Tickets Markets Act, in the U.S. Senate
Fans buying tickets to upcoming Wu-Tang Clan and De La Soul tours now have easy access to custom messages from the RZA, the GZA and other members of each outfit via a new partnership between Ticketmaster and HiNOTE. The ticketing giant has partnered with the platform, which allows fans to request custom videos from artists […]