TikTok and Ticketmaster Expand In-App Partnership to 20 More Markets

TikTok announced that it will bring its in-app ticketing feature, a collaboration with Ticketmaster, to an additional 20 countries on Monday (Dec. 4). 

The feature allows artists to put Ticketmaster event links in the clips they post on TikTok, making it easy for their followers to click and buy tickets in the app. TikTok started testing the feature in the U.S. in August 2022. 

The two companies didn’t share any information about the results of the test, though they said Niall Horan, The Kooks, Burna Boy, and Shania Twain have all tried it out. TikTok opened access to the feature this week to certified artists in the U.K., Ireland, Australia, Germany, France, Canada, Mexico, Austria, Belgium, Czech Republic, Denmark, Finland, Italy, Netherlands, New Zealand, Norway, Poland, Switzerland, Spain and Sweden.

In a statement, Michael Chua, Ticketmaster’s vp global business development and strategic partnerships, said the partnership will allow artists to “easily connect their content to event discovery and ticket purchase in-app making it easier than ever for fans around the world to experience their favorite artists live.”

“By enabling fans to buy tickets directly through TikTok, we’re giving artists the opportunity to reach ticket buyers in a whole new way,” added Michael Kümmerle, TikTok’s global music partnership development lead. “We hope to deliver further value to all artists throughout all stages of their careers and provide more opportunities for a growing fanbase.”

TikTok has been busy rolling out features lately. Last week, the platform added official artist labels (available once a user has released four songs) and a “new” tag that can be used to highlight an act’s latest release (14 days before the song comes out and for another 30 days after it drops). “These features can deepen engagement whilst creating unique opportunities for fans to connect with their favorite artists in meaningful ways, driving music discovery on the platform,” said Paul Hourican, TikTok’s global head of music partnerships and programming, in a statement.

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