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When Drake dismissively told Metro Boomin to go and “make some drums” in one of his recent diss tracks during his beef with Kendrick Lamar, the superproducer went off and did just that — and the result marked a turning point for the use of AI in music production.
The beat, titled “BBL Drizzy,” pairs a vintage-sounding soul vocalist over some 808 drums. The producer released it to SoundCloud on May 5, encouraging his fans to record their own bars over it for the chance to win a free beat, and it swiftly went viral.
But soon after, it was revealed that the singer from the “BBL Drizzy” beat didn’t exist — the voice was AI-generated, as was the song itself. The vocals, melody and instrumental of the sample were generated by Udio, an AI music startup founded by former Google Deep Mind engineers. Though Metro was not aware of the source of the track when he used it, his tongue-in-cheek diss became the first notable use case of AI-generated sampling, proving the potential for AI to impact music production. (A representative for Metro Boomin did not respond to Billboard’s request for comment).
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As with all AI tracks, however, a human being prompted it. King Willonius, a comedian, musician and content creator, had put together the Udio-generated song on April 14, pulling inspiration from a recent Rick Ross tweet — in which the rapper joked that Drake looks like he got a Brazilian Butt Lift — to write the lyrics. “I think it’s a misconception that people think AI wrote ‘BBL Drizzy,’” Willonius told Billboard in an interview about the track. “There’s no way AI could write lyrics like ‘I’m thicker than a Snicker and I got the best BBL in history,’” he adds, laughing.
There are a lot of issues — legal, philosophical, cultural and technical — that are still to be sorted out before this kind of sampling hits the mainstream, but it’s not hard to imagine a future where producers turn to AI to create vintage-sounding samples to chop up and use in beats given that sample clearances are notoriously complicated and can drag on for months or years, even for big name producers like Metro Boomin.
“If people on the other side [of sample clearance negotiations] know they’re probably going to make money on the new song, like with a Metro Boomin-level artist, they will make it a priority to clear a sample quickly, but that’s not how it is for everyone,” says Todd Rubenstein, a music attorney and founder of Todd Rubenstein Law. Grammy-winning writer/producer Oak Felder says clearing a sample for even a high-profile track is still a challenge for him. “I’ll be honest, I’m dealing with a tough clearance right now, and I’ve dealt with it before,” he says. “I had trouble clearing an Annie Lennox sample for a Nicki Minaj record once… It’s hard.”
Many smaller producers are not able to sample established songs because they know that it could get them into legal trouble. Others go ahead without permission, causing massive legal headaches, like when bedroom producer Young Kio sampled an undisclosed Nine Inch Nails song in an instrumental he licensed out on BeatStars. The beat was used by then-unknown Lil Nas X and resulted in the Billboard Hot 100 No. 1 “Old Town Road.” When the sample was discovered, Nas was forced to give up a large portion of his publishing and master royalties to the band.
Udio’s co-founder, David Ding, tells Billboard that he believes AI samples “could simplify a lot of the rights management” issues inherent to sampling and explains that Udio’s model is particularly adept at making realistic songs in the vein of “Motown ‘70s soul,” perhaps the most common style of music sampled in hip-hop today, as well as classical, electronic and more. “It’s a wide-ranging model,” Ding says.
Willonius believes AI samples also offer a solution for musicians in today’s relentless online news cycle. While he has made plenty of songs from scratch before, Willonius says AI offered him the chance to respond in real-time to the breakneck pace of the feud between Drake and Kendrick. “I never could’ve done that without AI tools,” he says. Evan Bogart, a Grammy-winning songwriter and founder of Seeker Music, likens it to a form of digital crate digging. “I think it’s super cool to use AI in this way,” he says. “It’s good for when you dig and can’t find the right fit. Now, you can also try to just generate new ideas that sound like old soul samples.”
There’s a significant financial impact incurred from traditional sampling that could also be avoided with AI. To use the melody of “My Favorite Things” in her hit song “7 Rings,” for example, Ariana Grande famously had to cede 90% of her publishing income for the song to “My Favorite Things” writers Rodgers and Hammerstein — and that was just an interpolation rather than a full sample, which entails both the use of compositional elements, like melody, and a portion of the sound recording.
“It certainly could help you having to avoid paying other people and avoid the hassle,” says Rubenstein, who has often dealt with the complications of clearing songs that use samples and beats from marketplaces like BeatStars. But he adds that any user of these AI models must use caution, saying it won’t always make clearances easier: “You really need to know what the terms of service are whenever you use an AI model, and you should know how they train their AI.”
Often, music-making AI models train on copyrighted material without the consent or compensation of its rights holders, a practice that is largely condemned by the music business — even those who are excited about the future of AI tools. Though these AI companies argue this is “fair use,” the legality of this practice is still being determined in the United States. The New York Times has launched a lawsuit against OpenAI for training on its copyrighted archives without consent, credit or compensation, and UMG, Concord, ABKCO and other music publishers have also filed a lawsuit against Anthropic for using their lyrics to train the company’s large language model. Rep. Adam Schiff (D-CA) has also introduced a new bill called the Generative AI Copyright Disclosure Act to require transparency on this matter.
Udio’s terms of service puts the risk of sharing its AI songs on users, saying that users “shall defend, indemnify, and hold the company entities harmless from and against any and all claims, costs, damages, losses, liabilities and expenses” that come from using whatever works are generated on the platform. In an interview with Billboard, Udio co-founder Ding was unable to answer what works were specifically used in its training data. “We can’t reveal the exact source of our training data. We train our model on publicly available data that we obtained from the internet. It’s basically, like, we train the model on good music just like how human musicians would listen to music,” says Ding. When pressed about copyrights in particular, he replies, “We can’t really comment on that.”
“I think if it’s done right, AI could make things so much easier in this area. It’s extremely fun and exciting but only with the proper license,” says Diaa El All, CEO/founder of Soundful, another AI music company that generates instrumentals specifically. His company is certified by Fairly Trained, a non-profit that ensures certified companies do not use copyrighted materials in training data without consent. El All says that creating novel forms of AI sampling “is a huge focus” for his company, adding that Soundful is working with an artist right now to develop a fine-tuned model to create AI samples based on pre-existing works.
“I can’t tell you who it is, but it’s a big rapper,” he says. “His favorite producer passed away. The rapper wants to leverage a specific album from that producer to sample. So we got a clearance from the producer’s team to now build a private generative AI model for the rapper to use to come up with beats that are inspired by that producer’s specific album.”
While this will certainly have an impact on the way producers work in the future, Felder and Bogart say that AI sampling will never totally replace the original practice. “People love nostalgia; that’s what a sample can bring,” says Felder. With the success of sample-driven pop songs at the top of the Hot 100 and the number of movie sequels hitting box office highs, it’s clear that there is an appetite for familiarity, and AI originals cannot feed that same craving.
“BBL Drizzy” might’ve been made as a joke, but Felder believes the beat has serious consequences. “I think this is very important,” he says. “This is one of the first successful uses [AI sampling] on a commercial level, but in a year’s time, there’s going to be 1,000 of these. Well, I bet there’s already a thousand of these now.”
This story is included in Billboard‘s new music technology newsletter, Machine Learnings. To subscribe to this and other Billboard newsletters, click here.
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Source: LyfeShare / LyfeShare App
Planning after a loved one passes is never an easy situation to deal with, both mentally and especially physically. LyfeShare aims to give users peace of mind during the process.
LyfeShare is an “innovative platform with patent-pending technology, dedicated to preserving and sharing your legacy.”
It allows users to securely upload, store, and share important documents that will be useful later, such as when a loved one dies or when you need to refer to critical financial documents to close certain accounts.
That’s not all you can upload; you can also share other essential documents that may get lost over time, like family recipes, photos, birth certificates, and more, to ensure you never forget your family’s history.
The app is the brainchild of Michael Swift and its other founders, who wanted to make estate planning and dealing with the end-of-life process easier, especially for Black and Brown people.
Speaking with AriseTV, Swift talked about creating Lyfeshare, telling the website, “Witnessing the undue burden and added pain caused by disorganized and inaccessible documents during a time of loss ignited the idea for LyfeShare.”
He continued, “The necessity for a solution became clear to create a platform that simplifies document management, safeguards legacies, and ensures critical information is readily accessible when needed most. LyfeShare is not just about storage. It’s about providing support, guidance, and peace of mind to individuals and families navigating life’s most challenging moments.”
How Much Does The Service Cost?
By heading to the website or through the downloaded app, you can sign up for three different prescription tiers: Basic, which starts at $7.99 per month; Standard, which costs $9.99 per month; and Premium, which costs $16.99.
Once subscribed, users will have access to other features like the “Buddys,” giving friends and other family members access to the information.
LyfeShare Features A Unique “Time Release Function” Exclusive To The App
Source: LyfeShare / LyfeShare App
LyfeShare’s patented “Time Release Function” will also be available to subscribers. This function gives users more control over their documents and when they will be available following a loved one’s passing.
Swift spoke about the feature, telling the website it’s “exclusive to LyfeShare, is our intellectual property, setting us apart from other legacy management platforms. It allows users to schedule the release of their documents and information to specific individuals at predetermined times in the future. It offers a strategic approach to legacy management, enabling users to ensure that their important information is shared according to their wishes, even after they’re no longer able to manage it themselves.”
He continued, “Personally, the time release function has changed my life by providing peace of mind and reassurance that my legacy will be managed and shared in the way I intend. It allows me to plan for the future with confidence, knowing that my loved ones will have access to the information they need, when they need it most. Additionally, the ability to schedule the release of information on important dates or milestones allows me to continue to be present and make a meaningful impact in the lives of my family and friends, even after I’m gone.”
LyfeShare is available for download on iOS and the Google Play Store.
You can also sign up by visiting the website.
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Source: NurPhoto / Getty / TikTok
Following President Biden keeping his promise and signing the bill that could ban TikTok in the United States, the social media platform is suing in hopes of keeping that from happening.
Spotted on the AP, TikTok and its China-based parent company ByteDance sued the US Government, challenging the law and calling for the potential banning of the popular video-sharing app and most young adults’ source of “news” if it fails to find a US-approved buyer.
ByteDance has nine months to find a buyer and gets a three-month grace period if it finds a US-approved buyer.
The lawsuit claims the US Government’s law is an attack on free speech that has never been done before and unfairly singles out TikTok.
Per The AP:
In its lawsuit, ByteDance says the new law vaguely paints its ownership of TikTok as a national security threat in order to circumvent the First Amendment, despite no evidence that the company poses a threat. It also says the law is so “obviously unconstitutional” that its sponsors are instead portraying it as a way to regulate TikTok’s ownership.
“For the first time in history, Congress has enacted a law that subjects a single, named speech platform to a permanent, nationwide ban, and bars every American from participating in a unique online community with more than 1 billion people worldwide,” ByteDance asserts in the lawsuit filed in a Washington appeals court.
President Biden signed the law as part of a larger foreign aid package. This law is the first time the US has imposed a potential ban on a single social media company.
Advocates of free speech argue that the law is similar to the behavior of oppressive regimes like China, which is ironic because the US is trying to keep US citizen’s private data out of the hands of the Chinese government.
More Details From TikTok’s Lawsuit
The lawsuit states that ByteDance has no intention of selling TikTok, which aligns with reports that the company prefers a ban over a sale. However, if it did, ByteDance would need Beijing’s blessing to make that happen.
Another sticking point is TikTok’s algorithm, which has been the “key to the success of TikTok in the United States,” which the Chinese government “made clear” in its lawsuit would be part of any sale.
According to both entities, the new law would force them to shut down in the US by Jan.19 because operating in the US would be technologically and legally impossible.
The lawsuit also claims that a US-only version of TikTok would be technologically impossible because there would be no “operational relationship” between the US TikTok app and the Chinese company.
While we don’t know what TikTok’s fate will be, one thing is for sure: This will be a long, drawn-out situation.
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Source: picture alliance / Getty / Phil Spencer
The video game world is still reeling after word hit the e-streets that Xbox closed Arkane Austin, Tango Gameworks, and Alpha Dog game studios under the Bethesda Games umbrella. Now, gamers are focusing on Xbox chief Phil Spencer and his leadership, or lack thereof. Should Phil Spencer be fired? Is it time for him to go? That’s what many are calling for to happen after this recent round of studio closures and the absorption of one into ZeniMax Online Studios.
While many blame the practice of companies like Xbox and PlayStation acquiring game studios, some also feel that Spencer’s feet should be held to the fire.
Kotaku’s Zack Zwiezen proclaimed in an article that “It’s time to stop giving Phil Spencer a pass,” pointing out the many “bad decisions Spencer has made during his time as CEO and contradictory statements.
Per Kotaku:
In October 2020, shortly after Xbox announced its plans to consume Bethesda, Spencer told Kotaku: “This deal was not done to take games away from another player base” and added that Xbox wants “more people to be able to play games, not fewer people to be able to go play games.” Yet, in March 2023 Redfall director Harvey Smith said that Microsoft stepped in after buying Bethesda and canceled a PS5 port of the vampire hunting co-op game. Starfield shipped only on Xbox and PC. And despite a few Xbox games—like Grounded and Sea of Thieves—jumping ship to PlayStation and Switch, future big titles like Indiana Jones won’t be multiplatform.
Xbox’s boss has also talked a big game about giving developers the freedom to make what they want to make, explaining in a May 2023 interview with Kinda Funny: “When a team like Rare wants to do Sea of Thieves, when a team like Obsidian wants to do Grounded, and Tango wants to go do Hi-Fi [Rush] when everyone probably thought they were doing The Evil Within 3. I want to give the teams the creative platform to go an push their ability, push their aspirations.”
The article states that Spencer says the right things, but even when those studios get to make the games they want, and if they are critical successes, there is still a chance they will suffer the same fate as these latest studios.
Social Media Reactions
Social media hasn’t been kind to Spencer either, and that’s totally understandable because we are all tired of hearing about these layoffs while people in offices continue to line their pockets with cash while game developers have to figure out how to make ends meet.
Former PS I Love You XOXO co-host and head of Pen To Pixels Janet Garcia also called out Spencer for his comments that have now “aged like milk,” pointing out his penchant for trying to be transparent, something people appreciate about Spencer, leaves him open to these contradictory moments.
“Yeah so many of Xbox’s comments are aging like milk rn. This is the danger of selling the “good guy” narrative. It only works when you do “good” things. That said this is also why PlayStation and Nintendo don’t talk to anyone anymore. They’re like nah I’m not gonna play myself,” Garcia said on X, formerly Twitter.
Former Blizzard President Mike Ybarra Comes To Phil Spencer’s Defense
Former president of Blizzard Entertainment Mike Ybarra tried to empathize with Spencer, writing on X, “I know this hurts him [Spencer] as much as anyone else.”
Ybarra continued, “I’m not trying to defend the decisions. I think we all get ourselves into situations that are tough and unexpected (certainly I have). It’s part of the job, as is the accountability for the outcomes. But he’s a good human and he cares deeply for the creative process and developers. That’s my first hand experience in working closely with him for 8+ years and knowing him for 24+.”
Unfortunately, folks were not trying to hear it and didn’t hesitate to tell Ybarra he was wrong.
What a sad state of affairs.
Hopefully, we will hear from Spencer in his own words about this latest decision.
Until then, you can see more reactions in the gallery below.
1. Oh wow.
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Source: Christian Petersen / Getty / Xbox
The video game industry is in turmoil, and you wouldn’t think that’s the case because of the quality of games we have been getting. While we, as gamers, are enjoying a spoil of riches, developers continue to lose their jobs at a ridiculous clip.
Xbox is navigating choppy waters as it shifts its business model, putting some of its biggest exclusive titles on competitive consoles.
One of those titles was the beloved Hi-Fi Rush from Tango Gameworks, one of the many studios Xbox acquired when it acquired Bethesda Game Studios.
In a stunning turn of events, Tango Gameworks is one of four studios, including Arkane Austin, the developer of the massive flop Redfall, Alpha Dog Studios, and Roundhouse Games, which have been closed by Xbox, IGN reports.
Xbox is one of the many video game companies that have been unable to avoid the massive layoffs in the industry. The Microsoft company started the year by laying off almost 2,000 employees, which led to then-Blizzard president Mike Ybarra leaving.
Now comes the news of a new round of layoffs due to significant studio closures under the Bethesda umbrella.
Per GameRant:
Xbox has decided to shut down Arkane Austin, Alpha Dog Studios, and Tango Gameworks, with Roundhouse Games also effectively shutting down by being “absorbed” by ZeniMax Online Studios. In an email from Matt Booty obtained by IGN, it was explained that these shutdowns are about “prioritizing high-impact titles and further investing in Bethesda’s portfolio of blockbuster games.” Arkane Austin worked on the 2017 Prey game and Redfall, Tango Gameworks was known for The Evil Within and the critically-acclaimed Hi-Fi Rush, Alpha Dog Studios was working on the Mighty Doom mobile game, and Roundhouse Games was primarily serving a support role at the time of its closure.
Arkane Austin’s demise could directly result from the disastrous launch of Redfall. Reviewers immediately deemed it a critical flop due to its broken state and abandoned it despite some quality-of-life improvements.
In a statement on X, formerly Twitter, Arkane Studios confirmed the Austin studio’s closure, telling gamers who bought the Hero Pass of the premium Bite Back edition or Bite Back upgrade will be eligible to receive the value of the upgrade.
Arkane says Redfall serves will remain online, but there will be no further updates.
Tango Gamework’s closure is the biggest surprise due to Hi-Fi Rush’s success following its surprise drop on the Xbox Game Pass and, most recently, its newfound popularity on the PlayStation 5 console.
What a spooky time to be a developer in the video game industry.
You can see reactions to the sad news in the gallery below.
1. No lies detected
2. This is also true
3. We’re old enough to remember the push for Xbox to gobble up more studios.
8. Cold world
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Kane Brown has been having quite a year.
He’s got an entertainer of the year nomination at next week’s ACM Awards plus a sold-out opening weekend for his In the Air Tour — which you can still buy last-minute tickets to through ticketing sites like Ticketmaster, StubHub, Vivid Seats (get $20 off orders of $200 with the code BB2024) and Seat Geek (first purchases get $10 off orders of $250+ with code BILLBOARD). While traveling on the road, though, the “Thank God” singer has determined what travel necessities he always needs with him — and ShopBillboard was able to learn what he can’t leave home without.
Walking into his dressing room, you can expect to find it stocked with Olipop tonic soda — especially in the flavor orange, the country singer’s favorite. “We drink a lot of Olipop in our house,” he said in an interview with Billboard about his partnership with the brand. The beverage aims to help with digestive health and also includes vitamin C, prebiotics and no artificial sweeteners.
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Along with Brown’s beverage must-haves, he’s also an avid gamer.
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“Definitely can’t leave home without my computer,” he says. “I like to game a lot on the road.”
His games of choice? Call of Duty, 2K NBA and MLB.
Keep reading to shop Kane Brown’s travel must-haves below.
OLIPOP Orange Squeeze Sparkling Tonic
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If you love bubbly drinks, then make sure your fridge is stocked with Olipop’s sparkling tonic. The formula is made with plant fibers, as well as a gluten-free and vegan formula that aims to be good for your gut while encouraging a healthy immune system.
Alienware X15R1 Gaming Laptop
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Alienware is a luxurious gaming laptop that you can score for 16% off on Amazon right now. It comes with crisp graphics to help immerse yourself in whatever game you’re in. Plus, it comes with 1TB of storage for fast loading times and a lot of storage space.
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Start your virtual NBA career through NBA 2K24. You can play as past or present professional basketball players as you aim to dominate the season and take home the championship title.
PC games like Call of Duty can be downloaded through online gaming sites like Steam and Battle.Net, which you can score a gift card to through Best Buy and Walmart.
And before he hits the stage, you can expect him and his team to hype up to music — specifically 2000s throwbacks like Mariah Carey (a personal favorite of his wife). “It used to be heavy metal and now we’ve switched a full 360, and now it’s old-school throwbacks,” he says. “Not really old-school, but year 2000 throwbacks. I usually just put it on a playlist and go through it. There’s been a lot of TLC, randomly. The Black Eyed Peas usually gets us pretty hype.”
For more product recommendations, check out our roundups of the best travel backpacks, luggage deals and shoes for travel.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Nostalgia is in, and one of the biggest pieces of evidence is the rise in record players and vinyl sales over […]
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Source: Arrowhead Game Studios/ Sony Interactive Entertainment / Helldivers 2
Well done Helldivers. PlayStation is now saying whoops, after gamers made it loud and very clear that they did not rock with the PSN linking requirement to continue playing Helldivers 2 on Windows PC via Steam.
After destroying all the goodwill Arrowhead Game Studios built with Helldivers 2 and its fantastic spin on a live service genre, PlayStation finally admitted they f*cked up by requiring PC players to get a free PSN account.
The decision came after two days of Helldivers 2 players expressing their anger on social media and flooding the game’s Steam page with negative reviews that also hit other PlayStation titles after Steam delisted the popular shooter in 177 countries.
Via PlayStation’s official account on X, formerly Twitter, the company wrote:
Helldivers fans — we’ve heard your feedback on the Helldivers 2 account linking update. The May 6 update, which would have required Steam and PlayStation Network account linking for new players and for current players beginning May 30, will not be moving forward.
We’re still learning what is best for PC players and your feedback has been invaluable. Thanks again for your continued support of Helldivers 2 and we’ll keep you updated on future plans.
What Possibly Led To PlayStation’s Reversal
The fallout from the dumb policy led to Arrowhead CEO Johan Pilestedt expressing his frustration on X. “Waking up to the sunshine of yesterday replaced with a dreary drizzle and shivering winds makes me reflect on how I spent my time those rare few moments when all was perfect,” Pilestedt said.
On Sunday, before PlayStation decided not to proceed with mandatory PSN linking, he noted his company was “talking solutions” with the company, which ultimately led to PlayStation’s change of heart.
He also took some blame on the matter as well, saying he was not completely “blameless,” adding they “didn’t talk about it enough” regarding account linking.
The review bombing and harassment of Arrowhead’s community managers and developers likely aided in PlayStation’s policy reversal.
We’re happy people can spread democracy again and continue the fight to liberate Super Earth.
You can see more reactions in the gallery below.
1. For real, they were innocent in the matter.
2. Exactly
3. PlayStation pay attention
8. Only losers do things like this.
9. Lol, chill
10. We do too.
Don Passman had been teaching a course on music law at USC for several years when he realized his class notes were the outline of a book. “Because musicians are oriented to their ears,” he says, there was an opportunity to write “an easy-to-read overview of the business for people who don’t like to read.” Think “big print, lots of pictures, analogies, simple language.” When the first edition of All You Need to Know About the Music Business came out in 1991 — the 11th edition arrived this past October — “there was only one book on the music business at the time that was of any consequence,” Passman recalls. “And it was a bit difficult to read.”
Recently, however, music business education appears to be an increasingly hot topic. Thanks to technological advances, the number of aspiring artists releasing songs with little-to-no understanding of the music industry has ballooned. Many of these acts start releasing tracks in their early teens, long before they might get the chance to take a college-level course on the music business, much less master the nuances of copyright law. And they often hire a similarly-inexperienced friend to serve as a “manager,” ensuring that even their closest advisors lack experience in navigating the industry.
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As a result, there is a dire need for quality, accessible music business education. Many of the platforms that allow artists to create, listen to, or distribute music today see educational initiatives as a way to foster loyalty and community — which will in turn help them stand out in the neverending battle for users and attention — and possibly as an additional revenue stream as well.
Some of these educational efforts are in their early stages: Spotify started testing video learning courses in the U.K. in March, for example, while TIDAL has said education will be a cornerstone of its new era as it works to build financial tools for artists. (It was acquired by Block in 2021.)
The company Creative Intell is further along — it has raised money from around the music business and created an animated series to teach young artists the inner workings of the industry, from record deals to publishing. And the platform Bandlab, which allows its 100-million-plus users to create songs on their phones, has been releasing a steady stream of free tutorials and blog posts.
Helping aspiring artists grasp the intricacies of the music industry is “something that we’re investing a lot in,” says Krevin Breuner, Bandlab’s head of artist development and education. “The industry is more complex than ever, and understanding the business from day one is not just an advantage; it’s essential. Bandlab has such a young audience, it’s growing, and we want those artists to feel like they have a partner — somebody they can trust.”
Austen Smart agrees: The DJ, who co-founded the U.K. music-education company PLAYvirtuoso in 2020 with his brother, sees “huge potential in this space.” “I look at it like, there will be one in eight people, at least, learning at home,” he says, and a portion of those will be interested in the music industry.
Creative Intell co-founder Steven Ship divides the music education field into three buckets — how to create music, how to market music and the business of music. While YouTube alone is littered with free videos on the first two topics — not to mention all the Reddit threads, blog posts and TikTok tutorials — finding reliable and accessible information on the third is more challenging. “The business of music is probably the most important; it has to be the most accurate, and it’s often ignored,” Ship says.
If an aspiring artist produces a track poorly or markets it clumsily, that song probably won’t do well — a temporary setback. In contrast, if they don’t understand how the industry works, the consequences can be far more damaging: They could sign a contract with a manager, label, or publisher that cedes control of their output for decades. “Artists were horribly taken advantage of in the early days of the music business, because they just didn’t know what they were doing,” Passman says. And today, “the industry is changing so fast,” Breuner adds, making it even harder to “know what’s important and what’s not.”
When Smart signed a major label deal with his brother — just “two hungry young artists living in London” — he admits the pair “didn’t have the knowledge and the understanding of what we were ultimately signing.” An attorney would have helped, but they didn’t have the cash “to engage with lawyers who could help us interpret it.”
Contracts are often “murky and complicated,” Smart continues. “You get offered a relatively big advance; it’s quite a big number when you’re 25 and 22. What does it actually mean? What does it mean ten years later?”
If he could rewind the clock, he imagines going through the process again — but this time, “we’ve got that course on understanding label deals” available. And if necessary, he could “book a one-on-one session with someone for 30 pounds” to help provide extra context. This is part of the reason that one of PLAYvirtuoso’s “three pillars” of educational material centers on understanding the music industry.
PLAYvirtuoso is one of four companies that partnered with Spotify initially to provide courses on a variety of topics. The streaming service’s decision to test new education materials came about because it saw data indicating that some users were eager to acquire more knowledge.
“If I take you 10 years back, most of the people that came to Spotify came with a single intent: listening to music,” says Mohit Jitani, a product director at Spotify. “But in the last few years, as we brought on podcasts and audiobooks, people started to come to Spotify to listen to an interview or learn leadership and finance.”
Currently Spotify’s courses are offered via a freemium model: Users are able to access the first few lessons for free, but they must pay to complete a full course.
While Spotify’s exploratory foray into education stemmed from the fact that “people started coming to [us] for casual learning,” as Jitani puts it — and it potentially offers the platform another new revenue stream — TIDAL’s recent drive to help artists raise their business IQ is driven in part by its new owner, the payments company Block.
“Building tools and services for business owners, we saw that the moment that you get a little traction outside of your friends and family, the world becomes a lot more complicated,” says Agustina Sacerdote, the TIDAL’s global head of product. “You have to start to understand your numbers to understand where the next big opportunity is going to come from.”
The same principle applies to artists. Understandably, they tend to focus on the art. But as Ship notes, “The moment you release a song, you’re in business” — whether you like it or not. So TIDAL has started offering webinars and rolled out a new product called Circles, which Sacerdote likens to “a very curated version of Reddit, where we have the topics that we believe most artists have questions about,” including touring and merchandise.
For now, TIDAL’s products are free. “Once an artist does get a really good piece of advice that they would have never gotten [elsewhere] on Circles, then we’ll start to think about, how do we monetize?” Sacerdote says.
Creative Intell’s materials on the music business are currently far more comprehensive than TIDAL’s or Spotify’s: The company has created 18 animated courses to help aspiring artists — the vast majority of whom don’t have a manager or lawyer — “understand what they’re signing, learn how to monetize themselves better and learn how to protect themselves,” Ship says.
Creative Intell releases some materials for free and charges for access to everything ($29.99 a month). It’s also aiming to work with distributors like Vydia as marketing partners. Vydia is not the only company looking to provide this type of resource — Songtrust, for example, has built out its own materials to help songwriters understand how to collect their money from around the world.
“Other industries have all kinds of corporate resources for training and the music industry is lacking those,” Ship says. “We’re trying to fill that void.”
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Source: Arrowhead Game Studios/ Sony Interactive Entertainment / Helldivers 2
Sony Interactive Entertainment’s decision to require PSN linking has destroyed any goodwill that Arrowhead Game Studios built with its fantastic game Helldivers 2.
Friday, gamers, specifically Helldivers 2 fans, did not have any kind words for Sony Interactive Entertainment, the publisher of Arrowhead’s game, after it announced, “Due to technical issues at the launch of Helldivers 2, we allowed the linking requirements for Steam accounts to a PlayStation Network account to be temporarily optional. That grace period will now expire.”
According to Sony, the bonehead decision was “critical” to the “safety and security” of Helldivers 2.
Following the announcement, gamers immediately pointed out that the PSN account linking would lead to many players no longer having access to the game via Steam because certain countries do not have PSN support.
Welp, those worries are bearing fruit.
Helldivers 2 Is No Longer Listed In 170 Territories Because of PSN Linking Requirement
Despite Helldivers 2’s community manager assuring players in countries without PSN support can continue playing the game and not worry about being denied access on Saturday, the game has been pulled from 170 territories lacking PSN support, according to listings from the Steam Database.
The fallout has been instantaneous.
In a post on X, formerly Twitter, Culture Crave notes that Helldivers 2’s Steam page has “over 100k negative reviews since [the] change was announced” and that “Steam is approving refund requests for players even if they’ve played over 2 hours.”
Like Arrowhead Game Studios CEO Johan Pilestedt, community managers are telling fans to direct their anger toward Sony Interactive Entertainment in hopes that bullying will make the company reverse its crappy decision.
As for the refunds, Valve is ignoring its policy by giving players who logged more than 100 hours spreading democracy and liberating Super Earth.
Steam usually only refunds players who have not exceeded 2 hours of playtime. Honestly, this is an intelligent decision on Valve’s part and an indication of how wrong Sony Interactive Entertainment’s decision was.
Gamers are still sounding off on Xitter about SIE’s ridiculous decision.
You can see those reactions in the gallery below.
1. G R E E D
2. Yup, to put it simply.
4. Exactly
8. We don’t want the game to be buried, let’s just hope Sony just changes it’s mind