taylor swift
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If you are a Swiftie, you know that Taylor Swift’s just-released 11th studio album, The Tortured Poets Department, has lots of Easter eggs to uncover. A great way to put the puzzle together is by getting yourself a journal. You can use a journal for many things, whether it’s writing, brainstorming ideas, songwriting and so […]
TikTok announced “the ultimate Taylor Swift in-app experience” on Friday (April 19), a way to “connect Swifties with exclusive and first-of-its-kind features.”
TikTok is certainly not the only platform to join with Swift in her promoting her new release, The Tortured Poets Department. Many iHeartRadio stations played the whole album the moment it came out (plus a song from it at the top of every hour), for example, while Spotify launched a three-day “library-themed art installation” to celebrate the album in Los Angeles.
What’s different about TikTok’s announcement: The platform is embroiled in an ongoing licensing dispute with Universal Music Group, Swift’s distribution partner. Because the two sides have been unable to reach an agreement, official recordings from UMG’s artists have (mostly) been removed from TikTok. Swift’s music was absent for a time, but a large chunk of it reappeared on the platform last week.
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Now, not only is the superstar able to circumvent UMG’s TikTok embargo, she is also getting additional promotional help from the platform. “With multiple first-of-its-kind features, fans can dive into the album with playlists to create with, as well as challenges to unlock exclusive artwork for their profiles, and the opportunity to be featured in a Fan Spotlight carousel,” TikTok’s announcement notes.
This is all but guaranteed to make some UMG artists — those who have developed devoted TikTok followings, or had success marketing music on the platform in the past — jealous. “TikTok is mostly used as a new-music discovery tool — discover a clip on TikTok, listen to it on a DSP,” a music lawyer told Billboard last week. “So those who are trying to get their music discovered are the most concerned” about being unable to promote new songs on the app.
Due to that concern, some artists with viral hits are trying to come up with workarounds to allow their songs to remain on TikTok.
Swift’s TikTok partnership, despite the UMG ban, was a display of her power in the music business, as an artist who moves as many units in a year as some entire label divisions. There had been significant speculation about what her return to the service meant — whether it implied a carve out in her contract allowing her to do a direct deal with the social platform, or whether her original contract had always contained such a provision. With today’s news, some of the parameters of that agreement have come more into focus, in terms of the promotion and marketing push that TikTok is providing for the new album.
When “Munch,” an unbothered slice of New York drill by rapper Ice Spice, exploded on social media and into the pop culture lexicon in late summer 2022, few listeners had heard of the talent behind it. But over the next year, the Bronx MC with the trademark ginger Annie ’fro (which she sometimes also wears in a buss down) leveled up — and raised her profile — with each single she released, all powered by her quippy, unfussy lyrics and the Jersey club-inflected beats of her longtime collaborator, RIOTUSA.
Her early singles, even if they missed the Billboard Hot 100, still resonated culturally, laying the groundwork for commercial wins. In February 2023, Ice earned her first solo Hot 100 entry with “In Ha Mood,” which has collected over 166 million official U.S. on-demand streams, according to Luminate. By the close of 2023, she had scored four Hot 100 top 10s, an achievement that tied Nicki Minaj (2012) and Cardi B (2018) for the most by a female rapper in a calendar year.
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Ice has earned over 1.7 billion official U.S. on-demand streams. Her Like…? EP, which yielded the Hot 100 No. 4 hit “Princess Diana” with Minaj, peaked at No. 15 on the Billboard 200. In 2023, Ice also collected two top 10s on the Radio Songs chart — “Barbie World” (with Minaj and AQUA, No. 5) and “Boy’s a liar, Pt. 2” (with PinkPantheress, No. 8) — as well as her highest-peaking Hot 100 entry yet, for her appearance on Taylor Swift’s “Karma” remix (No. 2). With that momentum, she scored four Grammy nominations (including best new artist), an opening slot on Doja Cat’s Scarlet tour and prominent billing at Coachella this spring.
Now Ice — who was recently all over social media after accompanying Swift to the Super Bowl — is focused on prepping her forthcoming debut studio album, Y2K. “I think this is some of my best work,” she says, hinting that “it’s not going to be too long — it’s going to be sweet and to the point.” In the meantime, Billboard’s 2024 Women in Music Hitmaker honoree can’t stop putting out smashes: Her latest single, the new jazz-tinged “Think U the Sh-t (Fart),” has already garnered 11.8 million official U.S. on-demand streams in less than a month.
What defines a hit for you?
There’s so many different types of hits. But my favorite is the one that’s just, like, culturally important. Fans know the lyrics and care about it. They just love the song. Growing up, so many songs that I thought were hits and statistically weren’t really, like numberswise, if you care about that. But in my heart, it’s a hit and I know all the lyrics.
You scored four Billboard Hot 100 top 10s in 2023. Which is your favorite?
“Princess Diana” with Nicki [Minaj] because I felt like “Princess Diana” was already my best song on [Like…?], but then it didn’t chart or anything until Nicki got on it. I was just so happy to have both of those worlds where I felt like it was culturally a great song, but also it charted. And then I had my dream collab fulfilled at the same time.
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Did Nicki or Taylor give you any songwriting advice?
When I was in the studio with Taylor, like, I’ll never forget that. She told me, “No matter what, just keep making music and everything’s going to be fine.”
As you craft your debut album, what are you listening for?
First, a really hard beat. If the beat doesn’t instantly move me — like if I don’t physically feel the beat of the speakers — then I’m just going to keep moving on to the next one. But as soon as I know, I know I have that beat. It’s up from there.
Some past winners of this award include Charli XCX and Dolly Parton. Who are some of your favorite hit-makers of all time?
Well, first, shout out to them; they’re iconic, each in their own way. I would say Lana Del Rey — I’m obsessed with her, and I feel like all of her songs are hits, even the ones that aren’t as big as the others. Rihanna, too. I have both [her and Del Rey’s] vinyls. Taylor Swift. Of course, Nicki Minaj. Drake. The list is long!
Is there a hit of yours that you were surprised people latched on to — or one you thought would be bigger?
I thought that “Actin a Smoochie” would be a bigger song. Every time I hear it, I’m just gagged that it’s not bigger. [But] “Boy’s a liar, Pt. 2,” I never thought that song would be as big as it is. I knew it would be a big moment, but I didn’t think it would be triple-platinum.
For what it’s worth, when I was in college, the streets was definitely running up “Smoochie.”
Oh, see! Thank you! That’s what I care about.
This story originally appeared in the March 2, 2024, issue of Billboard.
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Source: Michael Owens / Getty / Super Bowl LVIII / Patrick Mahomes
So, despite all the people claiming they were not going to watch this year’s Super Bowl LVIII for many reasons *coughs* Taylor Swift, it turns out this year’s edition of the big game was the most watched ever.
ESPN reports a record number of eyes were in front of their television screens to see the Kansas City Chiefs defeat the San Francisco 49ers, Usher’s brilliant Apple Music Halftime show, and less than a minute of Taylor Swift.
Per ESPN:
According to Nielsen and Adobe Analytics, the Kansas City Chiefs’ 25-22 overtime victory versus the San Francisco 49ers on Sunday averaged 123.4 million viewers across television and streaming platforms. That shattered last year’s mark of 115.1 million for Kansas City’s last-play victory over the Philadelphia Eagles with a 7% increase.
Nielsen also says a record 202.4 million people looked at some part of the game across all networks at one point, which was a 10% jump over the previous year’s 183.6 million.
It also eclipses the 2016 Super Bowl between the Denver Broncos and Carolina Panthers on CBS, which had 112.34 million viewers.
It was only the second Super Bowl to go into overtime and the second straight event to average over 100 million viewers.
Possible Reasons For This Year’s Super Bowl’s Ratings Success
On top of the thrilling game that saw the Chiefs need overtime to send the San Franciso 49ers back to the bay without the Lombardi trophy, again, there was also the added hoopla of Taylor Swift being in the building and, of course, highly anticipated halftime performance from Usher.
Leading up to the game, the extreme MAGA crowd somehow managed to link Taylor Swift, President Joe Biden, and Super Bowl LVIII in some ridiculous conspiracy theory.
Following the game’s result, President Biden even mocked them, using the infamous “Dark Brandon” meme with the caption, “Just like we drew it up.”
We will be tuned in again next year.
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Source: Ezra Shaw / Getty
The Bronx continues to influence pop culture. A photograph of Jason Kelce chatting with Ice Spice is the Super Bowl’s hottest meme.
As reported by Time Magazine Super Bowl LVIII was filled to the brim with interesting moments from NFL coaches making some statements that would make Cam’ron say “AYO” to fans questioning Alicia Keys letting Usher grab her from behind. Before the game Jason Kelce, brother of Travis, was spotted meeting Ice Spice for the first time in Taylor Swift’s sky box. While the moment seemed very innocent the image lent itself to some pretty incredible memes. Some of the standouts included the former football center mistaking the rapper for orphan Annie or making an awkward reference to her songs.
The former football center first met Taylor Swift during the AFC divisional match up between the Kansas City Chiefs and Buffalo Bills. After his brother scored a touchdown he took off his shirt in excitement. On his New Heights podcast he detailed the moment with the “Shake It Off” pop star. “I want to make my best first impression, and this was my best chance” he said.
Ice Spice’s rise to stardom has included what seems to be a genuine friendship with Taylor Swift. The two collaborated on “Karma” and have been buddy buddy ever since. You can see some of the best Jason Kelce meeting Ice Spice reactions below.
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Source: Allen Berezovsky / Getty / Shannon Sharpe
Shannon Sharpe is feeling the wrath of Beyoncé fans after some recent comments.
The Hall-of-Famer/ NFL champion turned ESPN analyst and media personality is catching heat online after comments he made about Beyoncé and Taylor Swift.
During a recent episode of his Nightcap show with former NFL player Chad Ochocinco, the ESPN’s First Take analyst talked about Taylor Swift and her recent appearances at NFL games to watch her boyfriend, Kansas City Chiefs superstar tight end Travis Kelce, play.
Sharpe read an article detailing how Swift’s presence has generated an extra $300 million in revenue for the team, claiming no other artist has that type of impact on the league. Ochocinco countered by bringing up Beyconcé.
The Club Shay Shay host disagreed, saying, “Not like this. Beyoncé ain’t moving the needle like this chick.”
He added, “The NFL can have anybody do halftime. I guarantee Taylor Swift is first.”
The Hive Was Not Feeling Shannon Sharpe’s Comments
Of course, the Hive, Beyoncé’s loyal fanbase, caught wind of Sharpe’s statements immediately, pointing out that if the Houston singer were dating an NFL player and attending their games, she would most definitely have the same impact.
“If Beyoncé was single and dating cam newton or an Odell in thier prime definitely would have moved the needle,” one user on X, formerly Twitter, wrote.
Another X user added, “Now Unc I’m with you when you’re right but if Beyonce was with an NFL player she would’ve moved the needle just like Taylor if not further!”
Some came to Sharpe’s defense, adding, “Shannon right nobody moving needles like Taylor.”
We’ll have to call C A P on this because we all know when Beyoncé does something, the world stops.
More reactions to Shannon Sharpe’s comments are in the gallery below.
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Source: Jamie Squire / Getty
Did we lose another recipe? X users believe the Swag Surf has been gentrified after Taylor Swift and co’s flavorless attempt at the dance.
The world’s most famous Chiefs fan, Taylor Swift (insert sarcasm), has become a fixture of NFL Sunday conversations. Usually, most of the conversation is about cameras constantly cutting to Swift and her friends to see the ridiculously popular singer’s reactions to whatever her beau, Travis Kelce, does something on the field.
That continued to be the case during the Chiefs NFL Wild Card matchup with the Miami Dolphins this past weekend. Swift once again went viral for her custom Nike puffer jacket to battle the extreme cold and her flavorless attempt at doing the Swag surf.
A clip shared on the Sunday Night Football official account on X, formerly Twitter, showed the “Bad Blood” singer butchering the dance made famous by Fast Life Yungstaz for their song “Swag Surfin.”
The jokes were immediate, and so were the fears that melanin-deficient publications and websites would somehow credit Taylor Swift for the song’s popularity, and as expected, that happened.
Black Twitter, yes, we are still calling it that was up in arms after Sporting News dropped an article with the headline:
“What is Swag Surfin? Everything to know about Chiefs’ viral dance celebration as Taylor Swift, Donna Kelce participate.”
The article literally broke down the dance and eventually had to be updated with the dance originating in Atlanta.
Even Plies chimed in on the matter.
“I Luv Seeing Taylor Swift & The Kansas City Chiefs Rock Out To “Swag Surfing” On Sundays. But Media Let’s Stop Acting Like They Created It! Let’s Give Props To F.L.Y, Atlanta & The HBCU Community For Birthing The Phenomenon!!” the rapper said in a post on X.
Not one lie detected in Plies post.
We are sure Taylor Swift meant no harm, but boy, did they try it.
You can see more reactions in the gallery below.
2. He definitely tried it
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Source: Pool / Getty
An analyst on MSNBC compared Donald Trump’s behavior in his defamation case to Kanye West’s lashing out against Taylor Swift.
On Thursday afternoon (January 18), the court was dismissed for the third day of the defamation trial brought by writer E. Jean Carroll against former President Donald Trump. The day saw Carroll take the stand and detail exactly how Trump has consistently attacked her character after she sued him for sexual assault. The treatment that she received at the hands of Trump and his legal team struck a familiar chord with MSNBC legal analyst Lisa Rubin.
Rubin began by writing in a post on X, formerly Twitter that “today’s theme — other than Judge Lew Kaplan’s increasingly acerbic handling of objections — owes more to Kanye than T. Swift, to this Swiftie’s chagrin.”
The lawyer elaborated on her theory in subsequent tweets based on the cross-examination of Northwestern University professor Ashlee Humphreys by Trump lawyer Michael Maddio. Maddio argued that Carroll asking for $10 million in damages (supported by Humphreys’ analysis as a damages expert) should be tossed out since she made more money after Trump defamed her. “And that’s when I realized: Their defense is straight out of Ye’s ‘Famous,’ in which he boasts he made ‘that b–ch,’ aka today’s Time Person of the Year, well, famous,” Rubin wrote in the thread.
“And just like Kanye’s jumping on the MTV Music Awards stage is hardly what made Taylor famous, nor can Trump credibly claim responsibility for Carroll’s success in life. She was 76 when she came forward with her story of having been sexually assaulted by him in the ‘90s.” Rubin then further dismantled the argument, claiming that the “I own your success & you’re to blame for your injuries” defense that Trump is trying to put forth is paltry.
Trump was not present in court, having been granted permission to attend the funeral of his mother-in-law. The former president has made it a point to be irascible while he was in court, at one point entering into a back-and-forth with Judge Kaplan. The exchange prompted Trump to call him a “nasty man” and a “Trump-hating guy” after leaving the courtroom.
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Taylor Swift claims her ninth album to reach 2 million in U.S. sales, as 1989 (Taylor’s Version) surpassed the threshold in the week ending Jan. 11. According to data tracking firm Luminate, the album sold 17,000 copies that week, uppping its total sales figure since its release in October to 2.014 million. (Sales are traditional album purchases – inclusive of all physical configurations [CD, vinyl, cassette] and digital album downloads.)
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1989 (Taylor’s Version) is the only album released in 2023 to have sold 2 million copies in the U.S. — it’s also the only album to have surpassed 1 million copies in 2023 (It cleared the million-mark in its debut week, ending Nov. 2.) The last-released album to cross both marks was Swift’s own Midnights, which was released in October of 2022. Midnights sold more than a million copies in its first week, and then reached the 2 million-mark in February of 2023.
Here’s a recap of Swift’s nine albums that have sold at least 2 million copies each, ranked by largest total sales: Fearless (7.285 million), 1989 (6.472 million), her self-titled album (5.871 million), Speak Now (4.817 million), Red (4.582 million), Midnights (2.814 million), Reputation (2.478 million), Folklore (2.289 million) and 1989 (Taylor’s Version) (2.014 million).
Swift has four more albums that have sold at least 1 million each, lifting her sum of million-selling albums to a lucky 13.
Swift’s continued strong sales should come as no surprise, as she was the year’s top-selling act in the U.S., by album sales, in each of the last five years (2019-23). And, she’s done so while an increasing number of music fans have adopted streaming as a primary means of music consumption. Swift, like many acts, has leaned in to creating additional versions of an album for purchase by superfans, which helps increase sales figures. Her albums sold spectacularly on vinyl as well, and was the configuration’s top-seller in 2023 when she accounted for one of every 15 vinyl albums sold.
On Billboard’s latest Top Album Sales chart (dated Jan. 20), 1989 (Taylor’s Version) spends a sixth non-consecutive week at No. 1, with its 17,000 copies sold (down 28%). Swift has a total of seven albums in the top 10, as 1989 (Taylor’s Version) is joined by six other former Swift leaders in the region. She ties her own record for the most concurrent titles in the top 10 by a single act.
Billboard’s Top Album Sales chart ranks the top-selling albums of the week based only on traditional album sales. The chart’s history dates back to May 25, 1991, the first week Billboard began tabulating charts with electronically monitored piece count information from SoundScan, now Luminate. Pure album sales were the sole measurement utilized by the Billboard 200 albums chart through the list dated Dec. 6, 2014, after which that chart switched to a methodology that blends album sales with track equivalent album units and streaming equivalent album units. For all chart news, follow @billboard and @billboardcharts on both Twitter and Instagram.
Swift’s other six titles in the Jan. 20-dated top 10 on Top Album Sales are: Midnights (rising 3-2 with 11,000; down 14%), Folklore (4-3 with 10,000; down 21%), Lover (6-5 with 9,000; down 25%), Speak Now (Taylor’s Version) (8-6 with 7,000; down 30%), Evermore (5-7 with nearly 7,000; down 47%) and Red (Taylor’s Version) (14-10 with nearly 6,000; down 18%).
As for the non-Swift titles in the top 10, they are: Stray Kids’ former No. 1 ROCK-STAR (falling 2-4 with a little over 9,000; down 39%), Olivia Rodrigo’s chart-topping Guts (7-8 with 6,000; down 41%) and ATEEZ’s The World EP.Fin: Will (holding at No. 9 with nearly 6,000; down 34%).
In the week ending Jan. 11, there were 1.195 million albums sold in the U.S. (down 15.6% compared to the previous week). Of that sum, physical albums (CDs, vinyl LPs, cassettes, etc.) comprised 936,000 (down 17.7%) and digital albums comprised 259,000 (down 6.8%).
There were 439,000 CD albums sold in the week ending Jan. 11 (down 13.6 week-over-week) and 492,000 vinyl albums sold (down 21.1%). Year-to-date CD album sales stand at 946,000 (down 25.5% compared to the same time frame a year ago) and year-to-date vinyl album sales total 1.117 million (down 44%).
Overall year-to-date album sales total 2.611 million (down 34.1% compared to the same year-to-date time frame a year ago). Year-to-date physical album sales stand at 2.073 million (down 36.9%) and digital album sales total 538,000 (down 20.4%).
Morgan Wallen’s One Thing at a Time closed out 2023 as the most popular album of the year in the U.S., according to music data tracking firm Luminate. The album’s lead single, “Last Night,” was the year’s most-streamed song by on-demand audio streams, while Miley Cyrus’ “Flowers” was the most-heard song on the radio. Total music consumption in the U.S. – as measured in equivalent album units – increased by 12.6% in 2023. (View the U.S. 2023 Luminate Year-End Music Report.)
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See the year’s top 10 albums chart, along with other year-end rankings and overall industry volume numbers, below.
But first, the fine print:
Equivalent album units – for album titles and chart rankings cited below (but not industry volume numbers) – comprise traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported on-demand official audio and video streams generated by songs from an album, or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. Album titles and album chart rankings by equivalent album units do not include user-generated content (UGC) streams, but UGC streams are included in Luminate’s industry volume numbers. (UGC streams are not factored into any of Billboard’s weekly charts.)
For the sake of clarity, equivalent album units do not include listening to music on broadcast radio or digital radio broadcasts. All numbers cited in this story are rounded, and reflect U.S. consumption only.
Luminate’s equivalent album unit totals include SEA and TEA for an album’s songs registered before an album’s release, but during the tracking period of Dec. 30, 2022, through Dec. 28, 2023.
Luminate began tracking music sales in 1991 when the company was known as SoundScan. Luminate’s sales, streaming and airplay data is used to compile Billboard’s weekly charts. Luminate’s 2023 tracking year ran from Dec. 30, 2022, through Dec. 28, 2023.
Luminate is an independently operated company and a subsidiary of PME TopCo, a joint venture between Penske Media Corporation and Eldridge. Billboard is an independently operated company owned by PME Holdings, a subsidiary of PME TopCo.
Highlights from Luminate’s 2023 year-end data:
Morgan Wallen’s One Thing at a Time was Luminate’s top album of 2023. It’s the second time Wallen has led the year-end list. He also was tops in 2021 with Dangerous: The Double Album.
On Luminate’s 2023 U.S. year-end top 10 most popular albums ranking, Taylor Swift has five of the top 10 titles – a single-year Luminate-era record.
Total U.S. album consumption increased by 12.6% in 2023.
R&B/hip-hop continues to hold firm as the top U.S. core genre by total album consumption; the world music genre – inclusive of the Korean pop (K-pop) genre – had the largest percentage gain year-over-year.
Morgan Wallen’s “Last Night” tallied 1.015 billion U.S. on-demand audio streams in 2023 — the most U.S. on-demand audio streams a song has earned in a calendar year. It is only the second song ever to exceed 1 billion on-demand audio streams in a calendar year.
Yearly U.S. on-demand audio streams surpassed 1 trillion for the second time.
27% of all on-demand audio streams in the U.S. in 2023 were R&B/hip-hop songs, the largest share of any core genre.
Swift’s 1989 (Taylor’s Version) is the first vinyl album in Luminate history to sell 1 million copies in a calendar year in the U.S.
Swift sold more albums in 2023 than any other act, accounting for 6% of all albums sold, industry-wide.
The top 10-selling CD albums of 2023 were all by Swift or K-pop acts.
Total U.S. album sales grew 5.2% in 2023 – just the second year that album sales grew in the last 10 years.
U.S. vinyl album sales outsold CDs for the third year in a row. 2023 marked the 18th consecutive year vinyl album sales grew in the U.S., and the largest year for vinyl album sales since Luminate began tracking data in 1991.
47.1% of all albums sold in 2023 in the U.S. – across all configurations, physical & digital combined – were vinyl LPs. 57% of all physical albums sold were vinyl.
Total U.S. album sales for the year (physical and digital download purchases combined) grew by 5.2%.
Swift’s 1989 (Taylor’s Version) sold 1.975 million in traditional album sales in the U.S. in 2023 – the biggest-selling album of any year since 2015.
One Thing at a Time debuted at No. 1 on the Billboard 200 chart dated March 18, 2023, and spent 16 nonconsecutive weeks atop the tally. That marked the most weeks at No. 1 for any album since Adele’s blockbuster 21 spent 24 nonconsecutive weeks at No. 1 in 2011-12. One Thing at a Time is the second Wallen album to be named Luminate’s year-end No. 1 album, after his previous release, Dangerous: The Double Album, in 2021. Wallen is the first artist to have Luminate’s year-end No. 1 album twice in a three-year span since Drake led the year-end ranking in 2018 (with Scorpion) and in 2016 (with Views).
Nearly all of One Thing at a Time’s units earned in 2023 were powered by on-demand streams of its 36 songs. Its collected tracks generated 6.657 billion on-demand streams in the U.S., equaling 92.5% of the album’s total activity for the year (or, 4.962 million SEA units of its total 5.362 million units). One Thing at a Time was also the most-streamed album of 2023.
One Thing at a Time sold 326,000 in traditional album sales in 2023 (making it the No. 13-biggest-selling album of the year). The set also generated 745,000 in individual digital track sales, equaling nearly 75,000 in TEA units.
2023 marks the eighth year in a row in which Luminate’s year-end top album is by a solo male artist. The last time a solo male didn’t finish at No. 1 was in 2015, when Adele’s 25 ruled.
One Thing at a Time’s 5.362 million equivalent album units earned in 2023 is the largest sum for any album measured in a calendar year since 2015, when Adele’s 25 tallied 8.008 million and was the year’s top album.
One Thing at a Time spun off the massive multi-format chart hit “Last Night,” which spent 16 weeks atop the all-genre Billboard Hot 100. The tune also closes 2023 as the most-streamed song by on-demand audio streams.
TOP 10 ALBUMS OF 2023 IN U.S., BY TOTAL EQUIVALENT ALBUM UNITS1. Morgan Wallen, One Thing at a Time (5.362 million)2. Taylor Swift, Midnights (3.209 million)3. SZA, SOS (3.172 million)4. Taylor Swift, 1989 (Taylor’s Version) (2.872 million)5. Morgan Wallen, Dangerous: The Double Album (2.179 million)6. Taylor Swift, Lover (1.875 million)7. Travis Scott, Utopia (1.782 million)8. Taylor Swift, Speak Now (Taylor’s Version) (1.775 million)9. Taylor Swift, Folklore (1.612 million)10. Metro Boomin, Heroes & Villains (1.573 million)
Source: Luminate, for the tracking period Dec. 30, 2022, through Dec. 28, 2023. UGC streams are not included in this chart, but are included in Luminate’s on-demand streaming charts (below).
While Wallen has a pair of titles in the year-end top 10, Taylor Swift looms even larger. Swift has five albums among Luminate’s year-end top 10 – the first time any act has placed that many albums among Luminate’s year-end top 10 since the company began tracking data in 1991. Previously, the most titles any single act had among the year’s top 10 was three, achieved by Garth Brooks in 1993.
On Luminate’s year-end top 10 albums ranking, Swift is found at No. 2 (Midnights, 3.209 million units), No. 4 (1989 [Taylor’s Version], 2.872 million), No. 6 (Lover, 1.875 million), No. 8 (Speak Now [Taylor’s Version], 1.775 million) and No. 9 (Folklore, 1.612 million). Just two of those albums were released in 2023: Speak Now (Taylor’s Version) and 1989 (Taylor’s Version). Midnights was issued in late 2022, while Folklore bowed in 2020 and Lover arrived in 2019. All of Swift’s catalog in 2023 was buoyed by her stadium-filling The Eras Tour and its film adaptation Taylor Swift: The Eras Tour.
Swift also has five of the top 10-selling albums of 2023, five of the year’s top 10-selling vinyl albums and three of the top 10-selling CD albums. She’s also No. 1 on each of the three rankings. (See lists, below.)
TOTAL ALBUM CONSUMPTION INCREASES 12.6%: Equivalent album units increased by 12.6% in 2023, to 1.097 billion (up from 974.9 million in 2022). There were 28 albums that earned at least 1 million equivalent album units in 2023 – up from 19 in 2022.
R&B/HIP-HOP LEADS AMONG GENRES: R&B/hip-hop continues to hold firm as the top genre by total album consumption, with 277.27 million units earned in 2023 – equating to 25.3% of total volume (1.097 billion units) last year across all of Luminate’s core genres measured. R&B/hip-hop consumption increased by 5.9% in 2023 over its volume in 2022 (261.72 million). However, R&B/hip-hop’s share of total consumption decreased from 26.8% in 2022 to 25.3% in 2023. (R&B/hip-hop is an umbrella genre for Luminate that contains most titles categorized as R&B and/or rap.)
2023’s second-largest genre, by total album consumption, was rock with 212.42 million units (up 9.1% from 194.72 million in 2022). Pop music was third, with 135.32 million (up 9.4% from 123.72 million in 2022), country was fourth, with 92.19 million (up 21.8% from 75.69 million in 2022) and Latin was fifth, with 75.26 million (up 21.9% from 61.73 million in 2022).
In terms of the largest percentage gains among Luminate’s core genres, year-over-year, the world music genre had the biggest increase in 2023. The genre’s 34.1% gain last year (29.94 million units vs. 22.32 million in 2022) is inclusive of Korean pop (K-pop) music. (K-pop is one of the many music genres housed within the larger world music core genre.) The second-and-third-largest percentage increases in 2023 among Luminate’s core genres belonged to Latin (up 21.9%, to 75.26 million in 2023, vs. 61.73 million in 2022) and country (up 21.8%, to 92.19 million, vs. 75.69 million in 2022).
TAYLOR SWIFT’S ‘1989 (TAYLOR’S VERSION)’ IS 2023’s TOP-SELLING ALBUM: Taylor Swift’s most recent release, and her fourth re-recorded project, 1989 (Taylor’s Version), was 2023’s top-selling album in the U.S., with 1.975 million copies sold across all configurations (physical and digital combined: CD, vinyl LP, cassette, digital download album). See the top 10-selling albums, below.
TOP 10-SELLING ALBUMS OF 2023 IN U.S. (PHYSICAL & DIGITAL SALES COMBINED)1. Taylor Swift, 1989 (Taylor’s Version) (1.975 million)2. Taylor Swift, Midnights (973,000)3. Taylor Swift, Speak Now (Taylor’s Version) (908,000)4. Travis Scott, Utopia (575,000)5. Stray Kids, 5-STAR (526,000)6. Taylor Swift, Folklore (466,000)7. TOMORROW X TOGETHER, The Name Chapter: TEMPTATION (444,000)8. Taylor Swift, Lover (425,000)9. Olivia Rodrigo, Guts (404,000)10. Stray Kids, ROCK-STAR (229,000)Source: Luminate, for the tracking period Dec. 30, 2022, through Dec. 28, 2023.
With 1.975 million copies sold, 1989 (Taylor’s Version) is the biggest-selling album of any year since 2015, when Adele’s 25 sold 7.441 million copies. An album by Swift has been the year’s top-seller in six of the last 10 years: 1989 (Taylor’s Version) in 2023, Midnights in 2022, Folklore in 2020, Lover in 2019, Reputation in 2017 and 1989 in 2014. She also had the top-seller in 2009 with Fearless. Swift is the only act to have the top-selling album of the year at least seven times since Luminate began tracking sales in 1991.
1989 (Taylor’s Version) was also the top-selling vinyl LP of 2023 (1.014 million sold) and the top-selling CD album of the year (800,000 sold). 1989 (Taylor’s Version) is the first album to sell a million copies on vinyl in a calendar year since Luminate began tracking sales in 1991.
Sales of 1989 (Taylor’s Version) were bolstered by its availability across 15 physical configurations: five color vinyl variants, eight CD editions and two cassette albums. Further, of the five vinyl variants, Target carried a color edition that includes one bonus track (“Sweeter Than Fiction”). The set was also issued in two download editions – a standard 21-song version and a deluxe 22-track edition which adds a re-recorded version of the album’s “Bad Blood,” featuring Kendrick Lamar.
Swift, like many acts, leaned into creating additional versions of an album for purchase by superfans. All of the top 10-selling albums of 2023 were aided by their availability across multiple iterations, including many that contained collectible branded merchandise or color vinyl.
Swift by far sold the most albums of any act in 2023 in the U.S., as her collected catalog sold 6.172 million copies (across all configurations, physical and digital combined). Her sales accounted for 6% of all album sales last year across all albums by all artists. The second-biggest selling act, in terms of album sales in 2023, was K-pop group Stray Kids with 1.205 million copies sold.
TOTAL U.S. ALBUM SALES INCREASE BY 5.2%: Total U.S. album sales increased by 5.2% in 2023 to 105.32 million copies sold (up from 100.09 million in 2022). 2023 marked just the second year album sales increased in the last 10 years, following 2021. Album sales declined in every year from 2012-20, and again in 2022, as fans increasingly adopt streaming services as a means to consume music.
Total U.S. physical album sales (CD, vinyl LP, cassette, etc.) increased by 8.9% to 87 million in 2023 (up from 79.89 million in 2022). Digital album sales declined by 9.3% to 18.32 million in 2023 (down from 20.2 million in 2022).
VINYL REIGNS: For the third consecutive year, and the third year since Luminate began tracking sales in 1991, vinyl albums outsold CD albums in the U.S. Vinyl once again is the leading configuration for album purchases for the third year in a row.
Vinyl was the dominant configuration for album purchases in the U.S. up until the early 1980s. After that, cassettes took hold until the early 1990s, when the CD configuration blossomed and remained king until 2021, when vinyl retook the top slot.
49.61 million vinyl albums were sold in 2023 (up 14.2% from 43.46 million in 2022). 2023 marked the 18th consecutive year vinyl album sales grew in the U.S., and the largest year for vinyl album sales since Luminate began tracking data in 1991.
TOP 10-SELLING VINYL ALBUMS OF 2023 IN U.S.1. Taylor Swift, 1989 (Taylor’s Version) (1.014 million)2. Taylor Swift, Speak Now (Taylor’s Version) (510,000)3. Taylor Swift, Midnights (492,000)4. Travis Scott, Utopia (373,000)5. Taylor Swift, Folklore (308,000)6. Olivia Rodrigo, Guts (267,000)7. Taylor Swift, Lover (256,000)8. Lana Del Rey, Did You Know That There’s a Tunnel Under Ocean Blvd (215,000)9. Fleetwood Mac, Rumours (206,000)10. Lana Del Rey, Born to Die (192,000)Source: Luminate, for the tracking period Dec. 30, 2022, through Dec. 28, 2023.
The top-selling vinyl album of 2023 is Swift’s 1989 (Taylor’s Version) with 1.014 million sold. That marks the largest yearly sales total for a vinyl album, and the first vinyl set to sell a million in a calendar year, since Luminate began tracking sales in 1991. The effort also scored the largest sales week for a vinyl set since 1991 when it debuted with 693,000 copies sold in its first week.
Swift closed 2023 with five of the top 10-selling vinyl albums. Further, her catalog of albums sold 3.484 million copies on vinyl in 2023 – the most of any artist. (Lana Del Rey was the second-biggest selling act on vinyl in 2023, with 646,000 sold.) Swift’s vinyl sales accounted for 7% of the industry’s total vinyl album sales in 2023.
Vinyl album sales comprised 47.1% of all album sales in the U.S. in 2023 (49.61 million of 105.32 million). Vinyl LPs accounted for 57% of all physical album sold last year (49.61 million of 87 million). Both sums are Luminate-era records for vinyl’s share of the album sales market in the U.S.
In 2023 a total of 99 albums each sold at least 50,000 copies on vinyl – up from 88 in 2022. Comparatively, 65 albums on the CD configuration sold at least 50,000 copies in 2023 (up from 56 in 2022).
CD ALBUM SALES INCREASE, SWIFT & K-POP DOMINATE: 36.83 million CD albums were sold in 2023 (up 2.7% compared to 35.87 million in 2022), making it the second-most popular configuration for album purchases.
The top 10-selling CD albums of 2023 are comprised entirely of releases by Swift and K-pop artists. All profit from their availability across multiple collectible editions for superfans.
Swift sold the most CD albums in 2023, with 1.985 million copies sold across her entire catalog of titles. Stray Kids wrap as the No. 2-seller on CD, with 1.188 million sold. Swift’s CD sales represented 5.4% of all CD albums sold in 2023, industry-wide.
TOP 10-SELLING CD ALBUMS OF 2023 IN U.S.1. Taylor Swift, 1989 (Taylor’s Version) (800,000)2. Stray Kids, 5-STAR (520,000)3. TOMORROW X TOGETHER, The Name Chapter: TEMPTATION (442,000)4. Stray Kids, ROCK-STAR (381,000)5. NewJeans, 2nd EP Get Up (332,000)6. TWICE, Ready to Be (303,000)7. SEVENTEEN, SEVENTEEN 10th Mini Album Fml (288,000)8. Taylor Swift, Midnights (276,000)9. Taylor Swift, Speak Now (Taylor’s Version) (267,000)10. Jung Kook, Golden (244,000)Source: Luminate, for the tracking period Dec. 30, 2022, through Dec. 28, 2023.
Digital album sales were the third-most popular configuration in 2023 for album purchases, and the category dropped by 9.3% to 18.32 million (down from 20.2 million in 2022). The top-selling digital album of 2023 was Swift’s Midnights, with 201,000 downloads sold. Swift additionally was the top-selling artist in terms of digital albums in 2023, with 667,000 downloads sold. Morgan Wallen was the second-biggest-selling artist in terms of download albums, with 187,000 sold. Swift’s digital sales presented 3.6% of all download albums sold, industry-wide.
CASSETTE SALES STEADY: After cassette album sales jumped 28% in 2022, the niche configuration mostly stayed steady in 2023, slipping just 0.75%. In 2023, a total of 436,400 cassette albums were sold – a sliver less than the 439,700 sold in 2022. Cassettes were the leading album configuration for purchases from the early 1980s until the early 1990s. Today, cassette tapes are frequently sold exclusively on an artist’s webstore and in collectible editions. In 2023, the Billboard 200 chart saw No. 1 albums that boasted a cassette configuration from Blink-182’s One More Time, Olivia Rodrigo’s Guts and Swift’s 1989 (Taylor’s Version), Speak Now (Taylor’s Version) and Midnights (which first led the list in 2022).
TOTAL STREAMING INCREASES 14.6%, ON-DEMAND AUDIO UP 12.7%: Total U.S. on-demand song streams (audio and video combined, inclusive of UGC streams) increased by 14.6% to 1.453 trillion in 2023 (up from 1.268 trillion in 2022). Yearly on-demand audio streams (again, inclusive of UGC) surpassed 1 trillion for a second time, with 1.249 trillion (up 12.7% from 1.108 trillion in 2022).
On-demand audio streams comprised 86% of all on-demand streams in 2023, with the remainder generated by on-demand video.
The R&B/hip-hop genre accounted for the most on-demand streams (audio and video combined, inclusive of UGC) in 2023, among Luminate’s core genres, with 26.6% of the year’s volume (387.09 billion of 1.453 trillion).
Rock had the second-largest share of on-demand song streams (audio and video combined, inclusive of UGC) in 2023, with 16.2% of volume (235.11 billion of 1.453 trillion). Pop was third with 12.6% (182.63 billion of 1.453 trillion), Latin was fourth with 8.3% (120.18 billion of 1.453 trillion) country was fifth with 7.8% (113.09 billion of 1.453 trillion).
As for year-over-year growth in total on-demand streams (audio and video combined, inclusive of UGC) among Luminate’s core genres, world music had the largest percentage growth, increasing by 33.3% to 35.97 billion, as compared to 26.98 billion in 2022. The respective second- and third-biggest increases, by percentage, belonged to the genres of dance/electronic (23.2% to 54.37 billion, up from 44.14 billion in 2022) and country (22.2% to 113.09 billion, up from 92.52 billion in 2022).
Looking just at on-demand audio streams for 2023 (inclusive of UGC), R&B/hip-hop was tops with 27% of volume (337.21 billion of 1.249 trillion). Rock (17%; 211.72 billion of 1.249 trillion), pop (11.8%; 147.11 billion of 1.249 trillion), country (8.5%; 106.28 billion of 1.249 trillion) and Latin (8%; 99.71 billion of 1.249 trillion) were Nos. 2-5 for 2023, respectively, as they were in 2022 and 2021.
The genres that saw the largest percentage growth in year-over-year on-demand audio streams (inclusive of UGC) were world music (up 26.2% to 27.52 billion, up from 21.8 billion in 2022), Latin (up 24.1% to 99.71 billion, up from 80.34 billion in 2022) and country (up 23.7% to 106.28 billion, up from 85.91 billion in 2022).
Note: UGC streams are included in Luminate’s industry streaming on-demand volume numbers and its year-end streaming song charts. UGC streams are not factored into any of Billboard’s weekly charts.
‘LAST NIGHT’ SURPASSED 1 BILLION ON-DEMAND AUDIO STREAMS: Morgan Wallen’s “Last Night” was the most-streamed song of 2023 in the U.S. by on-demand audio streams (inclusive of UGC), with 1.015 billion – the most U.S. on-demand audio streams a song has earned in a calendar year.
“Last Night” is the second song to surpass 1 billion on-demand audio streams in a calendar year in the U.S., following Lil Nas X’s “Old Town Road” (featuring Billy Ray Cyrus), which cleared 1.002 billion in 2019.
See the top 10 most-streamed songs, by on-demand audio, below.
TOP 10 MOST STREAMED SONGS OF 2023 IN U.S., ON DEMAND AUDIO1. Morgan Wallen, “Last Night” (1.015 billion)2. SZA, “Kill Bill” (802.60 million)3. Zach Bryan, “Something in the Orange” (656.07 million)4. Miley Cyrus, “Flowers” (634.42 million)5. SZA, “Snooze” (550.83 million)6. The Weeknd, “Die for You” (539.29 million)7. Eslabon Armado x Peso Pluma, “Ella Baila Sola” (526.34 million)8. Luke Combs, “Fast Car” (525.51 million)9. Morgan Wallen, “You Proof” (517.58 million)10. Taylor Swift, “Cruel Summer” (507.78 million)Source: Luminate, for the tracking period Dec. 30, 2022, through Dec. 28, 2023. Includes UGC streams.
DIGITAL TRACK SALES DECLINE FOR 11TH YEAR IN A ROW: Digital track sales declined for an 11th consecutive year, falling 11.9% to 133.88 million in 2023 (down from 151.9 million in 2022). The top-selling digital song of 2023 was Jason Aldean’s “Try That in a Small Town” with 497,000 downloads sold. It was the second year in a row that no song sold more than a half-million downloads. Prior to 2022, it last happened in the early days of downloading, in 2004 (the first full year of the iTunes Store, which launched in mid-2003). Further, 2023 marks the second year in a row that no song sold 1 million copies. Before 2022, the industry last had a year without a million-selling download in 2005.
TOP 10-SELLING DIGITAL SONGS OF 2023 IN U.S.1. Jason Aldean, “Try That in a Small Town” (497,000)2. Miley Cyrus, “Flowers” (428,000)3. Oliver Anthony Music, “Rich Men North of Richmond” (358,000)4. Morgan Wallen, “Last Night” (302,000)5. Jimin, “Like Crazy” (296,000)6. Luke Combs, “Fast Car” (251,000)7. Jung Kook featuring Latto, “Seven” (228,000)8. Jelly Roll, “Need a Favor” (181,000)9. Jung Kook, “Standing Next to You” (163,000)10. Rema & Selena Gomez, “Calm Down” (159,000)Source: Luminate, for the tracking period Dec. 30, 2022 through Dec. 28, 2023.
CYRUS’ ‘FLOWERS’ BLOOMED ON RADIO: Miley Cyrus’ “Flowers” was tops on radio in 2023, with 3.919 billion audience impressions earned across all monitored radio stations in the U.S. Audience impressions are measured by cross-referencing plays with Nielsen Audio audience data – i.e., a play of a song on a top-rated New York station at 8 a.m. on a Monday has more listeners (audience) than an overnight weekend play in a smaller city.
TOP 10 RADIO SONGS OF 2023 IN U.S. (BASED ON AUDIENCE IMPRESSIONS)1. Miley Cyrus, “Flowers” (3.919 billion)2. Rema & Selena Gomez, “Calm Down” (3.643 billion)3. Metro Boomin, The Weeknd & 21 Savage, “Creepin’” (3.529 billion)4. The Weeknd, “Die for You” (2.628 billion)5. SZA, “Kill Bill” (2.623 billion)6. Taylor Swift, “Anti-Hero” (2.491 billion)7. David Guetta & Bebe Rexha, “I’m Good (Blue)” (2.448 billion)8. Morgan Wallen, “Last Night” (2.435 billion)9. Luke Combs, “Fast Car” (2.358 billion)10. Harry Styles, “As It Was” (2.199 billion)Source: Luminate, for the tracking period Dec. 30, 2022, through Dec. 28, 2023.