Super Bowl
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The Super Bowl is less than a week away, meaning championship rings are on a lot people’s minds — but is Travis Kelce thinking about another type of ring for Taylor Swift?
While speaking to reporters at the Super Bowl’s opening night in New Orleans Monday (Feb. 3), the tight end was asked whether he plans on popping the question to his superstar girlfriend at the Kansas City Chiefs’ ultimate game against the Philadelphia Eagles this weekend. In response, Kelce smiled coyly.
“Wouldn’t you like to know?” he replied cheekily.
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Engagement rumors have surrounded the New Heights podcaster and Swift since early on in their relationship, which began in the summer of 2023. In fact, this latest bout of ring-related speculation mirrors similar questions Kelce dodged ahead of last year’s Super Bowl, which Kansas City went on to win against the San Francisco 49ers.
But while he didn’t clear anything up at Monday’s press conference, Kelce did gush about the “Fortnight” singer’s culinary abilities. “Oh, she is quite the cook,” he said at one point before revealing his favorite dish Swift makes: “Her Pop Tarts are unbelievable.”
“I better hold up my end of the bargain, right?” Kelce added of Swift’s work ethic elsewhere in the Q&A session. “She’s up there being the superstar that she is and never taking no for an answer and always working her tail off. I better match that energy for sure.”
The opening night press junket comes one day after the musician attended the 2025 Grammys, to which Swift arrived solo in a Chiefs-red dress with a “T” charm attached to the hem. She didn’t win any out of her six nominations, but the “Karma” artist did inspire several viral moments during the ceremony’s broadcast, from snagging Janelle Monáe’s jacket to dancing with Alicia Keys’ son Genesis.
The award show marked Swift’s first Grammys since closing out her billion-dollar Eras Tour in December. At one of the run’s final stops, the songwriter played at New Orleans’ Caesars Superdome — the very same stadium where the Super Bowl will take place Sunday (Feb. 9).
While performing “Midnight Rain” at the venue Oct. 28, Swift did one of her boyfriend’s signature dance moves and held up three fingers, seemingly hoping to prime the stadium for a record third Chiefs Super Bowl win in a row. On Monday, Kelce was asked about the gesture.
“We both, we love to manifest things,” he replied, smiling. “Whatever she was doing, I’m sure it helped. And for me, not being able to be here supporting her during those weeks, it made me feel like I was there.”
Fans tuning in to the Super Bowl this weekend will hear a familiar voice, as Shania Twain lends her voice to an all-out “foam party” in the new Coffee Mate Cold Foam Creamer ad, which will air during the Super Bowl on Feb. 9, when the Philadelphia Eagles face off against the Kansas City Chiefs at Caesars Superdome in New Orleans.
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The five-time Grammy winner is the voice behind the ad’s uptempo pop song “Gimme Cold Foam,” which serves as a love letter to coffee, punctuated by the lines “Gimme cold foam! Gimme cold foam!/ I’m a dancing tongue, and I like the taste of cold foam.” The ad, in which Twain voices a tongue that not only sings and dances, but even does flips, was created by Wieden+Kennedy New York and directed by Dan Streit.
“The song is just so catchy,” Twain tells Billboard of “Gimme Cold Foam.” “It is just very danceable and fun and it just sticks in your brain. It is one of those catchy songs, so I just think it’s a really great little bop.”
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Twain laid down her vocals for the track in a hotel room in Mexico, as she was taking part in Brandi Carlile’s Girls Just Wanna Weekend. “It was so fun. I really get into character singing it, which made it a blast,” Twain recalls of recording the song.
Billboard caught up with Twain to discuss her role in the upcoming Coffee Mate Cold Foam Creamer Super Bowl ad, her hopes for the Super Bowl, and who she would love to see sing the national anthem.
Had you seen the footage for the commercial by the time you recorded the song?
No, I heard the music before I saw the video, which I think was a good idea because I was just attracted to the catchiness of the song. It was this cool, boppy tune and then watching the video, I just laughed. It was cheerful, quirky, funny–and I’m a dancing tongue, man!
What is your favorite coffee?
I’m one of these seasonal coffee people where in the cooler weather I want a hot coffee and in the summer I want a cold brew. And talking about this cold foam, for me, hot coffee, black with cold foam on top and then spoon up the rest. Coffee with the cold foam is more like an ice cream dessert.
You performed at the Super Bowl halftime show in 2003. What do you recall about the performance?
It was a very hectic environment, which I wasn’t expecting, but it wasn’t just your normal, “Okay, you’re on in five minutes.” There was so much rehearsal and a lot of the rehearsal was just getting from the backstage to across the field to the stage and all the security involved and all of this convoy of equipment and everything. It was a huge production and that just built the hype up for me so much more. So it felt like a very epic moment.
Speaking of the Super Bowl, who are you rooting for this year?
I’m not really rooting one way or the other. I really hope it’s a good, strong game, just so that makes it a very exciting game for everyone. I think this game has more anticipation than others because of Taylor [Swift]’s association with the [Kansas City] Chiefs. And of course, I don’t want my friend to go home disappointed. I want her to be happy and feel that joy.
Who would you love to see either sing the national anthem or do the halftime show at the Super Bowl?
I want to see Brandi Carlile. I don’t think she’s ever done the national anthem. It would be the ultimate.
See the Coffee Mate Cold Foam Creamer ad below:
If you asked H.E.R. what her life’s purpose is, she’d tell you it’s to inspire women and young girls. It’s no accident, then, that many of the major projects she’s taken on over the past couple of years have fallen in line with that mission, from contributing her newly Oscar-nominated Diane Warren collaboration “The Journey” to Tyler Perry’s Six Triple Eight — about the all-Black, all-female 6888th Central Postal Directory Battalion of World War II — to examining her own definitions of womanhood and empowerment on a highly anticipated followup to 2021’s Back of My Mind, which she’s teased is arriving at some point in 2025. And now, H.E.R. is turning her focus on girls in sports, reimagining Bruce Springsteen’s iconic 1975 hit “Born to Run” for Dove’s moving new Super Bowl commercial that premiered Tuesday (Feb. 4) with an important message at its center.
Her full version of the track will arrive one day later.
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In the 30-second spot — which will air during fourth quarter of the ultimate Kansas City Chiefs vs. Philadelphia Eagles game Sunday (Feb. 9) — a breathless 3-year-old girl sprints through her suburb as H.E.R.’s buoyant take on The Boss’ anthem plays. “These legs are unstoppable,” onscreen text reads. “At 14, she’ll think they’re unbearable.”
Reminding viewers how frequently young female athletes hear critiques about their bodies, the commercial then calls on it’s audience to “change the way we talk to our girls.” It’s a directive that feels especially poignant considering the popularity boom women’s sports have seen in recent years (thanks in no small part to powerhouses like Caitlin Clark and Angel Reese), as well as the sociopolitical influx in online communities picking apart players’ appearances (thetransphobic hate cisgender Algerian boxer Imane Khelif experienced during the 2024 Olympics comes to mind). And it’s definitely something that weighs on H.E.R.’s mind as a former athlete and role model to her 18-year-old and 3-year-old sisters, which is why she says she jumped at the chance to translate “Born to Run” into a heartfelt tribute for young girls all over the world.
“I’m seeing myself in all of these young girls and thinking about all these things that we forget to appreciate,” she tells Billboard. “I have a body that simply moves, and I love all the things that it can do.”
“We’re born to run,” she adds, her voice swelling with passion. “There’s so many layers to that message. It’s like you’re born to be exactly who you are, to chase your path and follow your own dreams and your own heart. It’s not about anyone else. You’re born uniquely you.”
Speaking over Zoom just one day ahead of the premiere of Dove’s new campaign, the singer-guitarist broke down how she made Springsteen’s signature song her own, revealed how the project informed her upcoming album’s sound and explained why she aligns so strongly with the brand’s message. Read her conversation with Billboard below.
How did you approach re-recording such a famous song?
The song itself is so iconic, I didn’t want to do a complete left turn in my recreation of it. It’s so uplifting and joyful, and “born to run,” it’s the perfect lyric. It’s the perfect message, and kind of the perfect pace for a message like this.
It was all about the image of this young girl — keeping that in mind was the most important thing. We started with drums to kind of keep the energy but still make it my own, and I played some guitars on it to keep that iconic lead. It was all about adding even more soul to it. That iconic line that’s usually just the guitar line, I turned into vocals. I like doing things like that — taking pieces from the instrumentation and turning them into vocals — and my vocals definitely make [the song] a little more feminine.
Is Bruce a personal hero of yours?
Oh my gosh, absolutely. I love Bruce. I grew up listening to a lot of Bruce with my dad. He’s iconic.
I actually got to meet him two years ago and he was so sweet. I was like, “I’m such a big fan, my name’s Gabi.” He was like, “Oh my god, H.E.R., I’m such a big fan of you, I’ve mentioned you in interviews, you really rock out on stage.” And I’m like, “Man, I get it from you!”
Why does the message of the campaign resonate with you personally?
Where do I begin? A lot of my purpose has been to encourage women to be authentic and comfortable in their own skin and embrace who they are. That to me is one of the most important things I could ever do on this planet. That’s always been my mission, so that’s really what got me excited about this. It’s really perfect timing — I’ve been working on an album and the messaging of this album has really been about empowerment.
I have younger sisters, and it’s always so important for me to show them that they’re — I don’t want to say “enough.” I think we’ve outgrown that word. I think it’s to show them that who they are is perfectly imperfect, you know what I mean? We live in this age of social media, and comparison, like they say, is really the thief of joy. I’ve definitely experienced not feeling adequate. I’ve felt like, “Oh, maybe I need to change this about me, I need to fit into this mold.” But I’ve realized that there is no mold. I’ve tried to maintain that in my own life and exemplify that.
Speaking of your new album, what can you tell us about it?
I’ve been working on it in the midst of this [campaign]. It’s funny, because working on “Born to Run,” working on a Springsteen song, I feel like it’s only enhancing my process in the studio. I’m playing a lot more guitar on this album. And again, [the album] is all about empowerment. It was just perfect timing.
It’s this exploration of femininity and what it means to be a woman, what it means to me, what it means to depend on people around you and depend on yourself and love yourself, and what community means. What your expectations of love are, and the expectations you put on yourself. Just learning how to stand on my own.
It’s a lot of accepting ugly. And I mean that to say the parts of myself that I may ignore, that I think haven’t been enough. The parts that I may be afraid to face. It’s really been about embracing those things and empowering myself, not in the way that you’d expect, where it’s all about being triumphant … It’s more like, it’s OK not to be OK. It’s okay to be in the process of healing. You’re never fully healed. Just trusting the process and being OK with it.
One of your recent projects, “The Journey,” recently earned a best original song nomination ahead of the 2025 Oscars. How does that feel?
Oh my gosh, it’s crazy. I’m super excited about the song. It’s such a powerful song, and it’s also a really, really powerful movie — again, about women empowerment, and under-appreciated women. These stories hadn’t been heard. I feel blessed to be a part of that story, in a small way.
Women’s sports are more popular than ever, but with that there’s been an uptick in certain people picking apart women athletes for not looking “feminine enough.” With that in mind, why is this campaign more important than ever?
It’s discouraging. Telling a woman that her body is not the right type, or that she needs to look a certain way, or that she’s not “feminine enough” — what does that even mean? It just shows you what society’s idea of what’s feminine is, and it’s just not right. This message was definitely to break that barrier.
I played sports in high school and middle school, and I’m really grateful that my parents gave me that confidence to not care. But there’s definitely that shyness in the locker room, there’s those moments of, “Oh man, I’m afraid of myself. I’m afraid that people won’t accept me, that people won’t like me, despite my gifts or my ability.” You should never be discouraged to do something that you love and are passionate about because of the way you look.
There’s also been an outpouring of women expressing fear and uncertainty following the results of the 2025 election. Was that on your mind at all when working on this project?
I think, in general, we can’t live our lives in fear, no matter what. It’s all about empowering each other — I think that’s what it comes down to.
Hear H.E.R.’s cover of “Born to Run” in Dove’s new Super Bowl ad below.
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Kendrick Lamar is upping the ante when it comes to his Super Bowl appearance. The “Not Like Us” rapper has partnered with Willy Chavarria for a capsule collection in honor of the big game.
Source: Diego Bendezu / Diego Bendezu
As spotted on GQ, the 2025 edition of football’s biggest night will come with some very unique wearables. Designer Willy Chavarria has curated merch in conjunction with Kendrick Lamar. While the drop covers your usual streetwear staples (i.e., t-shirts, shorts, hooded sweatshirts, etc.) it is clear the creative had a specific narrative in mind he was trying to convey with the overall aesthetic.
Featured throughout all the items is bold typography that incorporates some of Kendrick Lamar’s lyrics from GNX. “FOOT UP ON THE GAS, BUT SOMEBODY GOTTA DO IT” is featured on the hoodies. This collection is also is a nod to sports. We not only get some NFL emblem integration but apparel like performance jerseys and a satin varsity jacket.
The Kendrick Lamar Super Bowl Halftime performance capsule collection is available now. Proceeds from this drop will go support to those impacted by the Los Angeles wildfires.
Matthew McConaughey has a conspiracy theory about football that dates back hundreds of years — and he’s recruiting Charli XCX, Martha Stewart and more stars to convince people it’s true in a hilarious Super Bowl commercial for Uber Eats.
Premiering Tuesday (Feb. 4), the 90-second spot — which will air during the Kansas City Chiefs vs. Philadelphia Eagles game on Sunday (Feb. 9) — opens with the Interstellar star telling viewers, “From the very beginning, football has been a conspiracy to make us hungry.”
He then defends his thesis by starring in flashbacks to important moments in his version of football history, including the inception of the “pigskin” nickname — to “make people crave bacon,” as McConaughey and costar Kevin Bacon explain to a group of players in the 1800s — and the decision to name the Green Bay Packers after meatpackers, while their fans are called “cheeseheads.” At one point, Hot Ones host Sean Evans makes a fitting cameo as he and the How to Lose a Guy in 10 Days actor decide on the Buffalo Bills’ team name over a plate of Buffalo wings.
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Flash forward to 2025, and McConaughey says that the Super Bowl gods “aren’t even hiding it anymore.” Presiding over a conference table where the “Von Dutch” singer sits next to Stewart, the Oscar winner points out that this year’s Halftime Show is “presented by an apple” — at which point Charli takes a smug bite out of a Granny Smith, a reference to both her Brat song “Apple” and the name of the tech company sponsoring Kendrick Lamar’s highly anticipated mid-game performance Sunday (Feb. 9).
One person who doesn’t buy McConaughey’s theory, however, is filmmaker Greta Gerwig, who tells him at the end, “No one believes that football is just some conspiracy to sell food.”
It was first announced that Charli and the domestic doyenne would star in the McConaughey-led Super Bowl campaign in late January. At the time, the Grammy winner also joined Stewart for a round of “We Listen and We Don’t Judge” for the food delivery company, as well as broke down football positions in club terms.
“It was cute filming my first Super Bowl campaign with Uber Eats!” Charli said in a statement at the time. “Matthew and Martha are obviously legends, so I felt right at home.”
The musician is just one of several music stars fans can expect to see grace their TV screens come Super Bowl Sunday. Also appearing in lucrative game-day ads are Post Malone — who appears alongside Shane Gillis and Peyton Manning in Bud Light’s 2025 campaign — and Mountain Dew partner Becky G.
See Charli and Stewart in Uber Eats’ Super Bowl commercial below.
Pepsi Super Bowl BoilThe tailgate-style event will feature two of the city’s favorite seafood boil restaurants battling for the title of Pepsi Super Bowl Boil Champion. Super Bowl LVI Champion Andrew Whitworth will be judging the final dish.Woldenberg Riverfront Park – 1 Canal St, New Orleans, La.12 – 2 p.m.
Pepsi NOLA Eats Fest featuring DRIPS by PepsiThe event will feature 20 dishes from 10 local restaurants, plus exclusive crafted beverages from DRIPS by Pepsi with NOLA-inspired recipes. Action Bronson and Larry Morrow are set to appear at the event, while Mannie Fresh and local jazz and brass legends will perform. Woldenberg Riverfront Park – 1 Canal St, New Orleans, La.12 – 5 p.m.
Celebrity SuperSlamThe family-friendly event will feature a charity basketball game, in which Team Mike McKenzie will face off against Team Landon Collins to generate support for underserved youth in New Orleans. Buy tickets here.XULA Convocation Center – 7900 Stroelitz Street, New Orleans, La.6 p.m.
The One Party by Uber Performance by Travis Scott, with special guests to be announced. The event is free for those with Uber One memberships, which you can sign up for here.724 Richard Street, New Orleans, La.7 p.m.
Bud Light Backyard with Post Malone Super Bowl ConcertFans over 21 years of age can enter to win tickets here.The Fillmore – 6 Canal St, New Orleans, La.8 p.m.
Shaq’s Fun HouseThe annual part-festival, part-carnival, part-circus event will feature performances by Shaquille O’Neal (a.k.a. DJ Diesel), Ludacris, John Summit and more. All-inclusive open bar tickets, VIP tickets and WYNN Nightlife Hosted VIP tables are now available here.Mardi Gras World – 1380 Port of New Orleans Pl, New Orleans, La.9 p.m.
UnKommon Events Pre-Game Party The celebration will feature performances by Diplo and DJ UnKommon. A portion of proceeds from the event will be donated to the American Red Cross to support those affected by the Los Angeles-area wildfires as well as the Southeast Louisiana Red Cross, who works to support the greater New Orleans area. Tickets available here.Generations Hall – 310 Andrew Higgins Blvd, New Orleans, La. 9 p.m.
In 2024, Grammy-winner Mustard had a year that reminded the world why he was the hottest beatmaker on the planet a decade prior. Thanks, in large part, to the seismic success of Kendrick Lamar’s “Not Like Us” — the Billboard Hot 100-topping KO punch Lamar threw Drake near the end of their culture-shifting beef – Mustard notched a pair of 2025 Grammy nods: record of the year and producer of the year, non-classical.
It’s the first time Mustard has earned a nod in the latter category, a testament to both his longevity and the strength of his non-“Not Like Us” 2024 work, like the Faith of a Mustard Seed album, which hit No. 11 on R&B/Hip-Hop Albums. “Not Like Us” is, of course, the song everyone is thinking about going into Lamar’s highly anticipated Super Bowl LIX Halftime Show performance: Between Drake’s ongoing lawsuit against UMG and the Grammys, “Not Like Us” has remained at the center of the cultural conversation — even as several hits circulate from K.Dot’s Billboard 200-topping GNX LP, which also includes the No. 2 Mustard-helmed smash “TV Off” (with Lefty Gunplay).
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At the 67th Annual Grammy Awards, “Not Like Us” won all five of its nominations: best rap song, best rap performance, best music video, song of the year and record of the year.
While Mustard himself isn’t totally convinced he’ll be joining Kung Fu Kenny for the halftime show on Feb. 9, this year’s Super Bowl will still be a special one for the LA-bred producer. During the Grammy telecast (Feb. 2). Heinz and Mustard announced the first-ever Mustard x Mustard remix, an endeavor that will last the entire year and include Heinz’s first-ever co-created product. Dubbed a “secret sauce,” Mustard’s custom new condiment marks the first new national Heinz Mustard innovation in nearly ten years.
“I’ve been ‘mustard’ since I was born, my real name is Dijon,” he tells Billboard. “I’ve always wanted to work with Heinz and I only use Heinz. Ironically, I have a Heinz DJ Mustard chain that cost me a lot — I actually spent all of my money on it when I got my first check. I don’t wear it as much no more, but that was my first-ever chain. This could have happened a long time ago, but now is the perfect time. I was 340 lbs. back then, I’m on the leaner side now so I’m looking good; If I ever got to do some commercials, I look better now!”
Read what else Mustard had to say about the Super Bowl, “Not Like Us” and the best food to pair his new secret sauce with.
What felt different this time around at the Grammys compared to the previous years you’ve been nominated?
I’ve never been nominated for this many Grammys in one year. It’s definitely scary but exciting. And producer of the year, man. That’s one of the ones that means a lot. Everything is different about this year for me.
What was your initial reaction when you saw your name on that lineup for producer of the year, non-classical?
I was more worried about “Not Like Us” being nominated, so I [wasn’t even thinking about that category]. I don’t want to say I forgot about producer of the year, but I’ve never been nominated for it, so I never even thought it could happen. At this point, so many years have passed. I don’t think I was even looking for that; it was one of the first ones that popped up, and I just started going crazy because it was just so unexpected. I was like, “What the hell?!” I just couldn’t believe it.
It’s wild to hear that you were more worried about “Not Like Us.” Was there a world in your head in which that track got no love at the Grammys?
I think that I’m optimistic about anything; I don’t feel entitled about anything. I’m grateful that we got nominations, but a part of me in the back of my mind was like, “What if we don’t?” I never feel like I’m just supposed to get [recognition]. Although we have a song that is really huge, I feel like people sometimes have a problem with entitlement. I want whatever I deserve, but I don’t feel like it has to be given to me.
What track from Faith of a Mustard Seed are you most proud of from a production standpoint?
“Pray for Me.” [I’m] rapping [on there and that’s] definitely something that I didn’t see myself doing or wasn’t planning on doing. It’s very personal and vulnerable. I always go for the things that make me super nervous, because that’s the stuff that takes the most courage to do. I’m very proud of that one.
How does it feel to have a battle track nominated for record of the year?
[Chuckles]. It feels great. I always think about the song and my legacy. I always think about Jay-Z and Nas and how we still talk about that beef. People are going to talk about this forever, and I don’t know how to feel about it. I’m still in the moment. Every time I think about it, I’m like, “Damn, that’s crazy.”
What’s the most random place you’ve heard “Not Like Us” playing?
My daughter’s school. She’s nine and she had a dance recital. It was definitely the clean version, but they danced to it and she was in front. I was like, “Whoa, this is pretty crazy!”
Would you ever make the “MUSTAAAARRRD” ad-lib from “TV Off” a recurring one?
I think it’s something I would do. If I did do that, I would use it on a song with Kendrick — I don’t know that I would just start passing around that tag, it’s really special.
Can we expect an appearance from you during the halftime show?
I’m gonna go watch the game, but I’m not saying I’m performing, because I don’t think I am. I have no idea about any of that. I don’t actually talk to Kendrick about stuff like this. I recently texted him a voice note where I was singing “Euphoria” [and gassing him]. We talk about stuff like that. I’m not asking him like, “Hey man, can I perform with you?” I’m not asking no s—t like that. But if he did call me up and invite me, I would say “Hell yeah!” As of right now, you can’t expect me on the halftime show. But you can expect me in a box!
Out of all the songs that you and Kendrick have collaborated on, which one would you most like to see perform?
All of them! I mean, “Not Like Us,” man. It would just be crazy to see. If he does “TV Off,” I get the shout-out. If he does “Not Like Us,” I still get the shout-out! I like ‘em all the same. I really would love him to perform “Hey Now.” But if he doesn’t, I’ll be good with whatever he does.
After the year the West Coast had in 2024, what does it feel like to watch Kendrick lead a victory lap on the Super Bowl stage?
It feels great that Kendrick is really putting the West Coast back in the forefront. He’s giving people like me opportunities to shine; even though SZA’s not from Los Angeles, she’s adopted, she’s with us. And all the people that he put on his [GNX] album; he really cares about the West Coast. That’s the part that people don’t really see. For him to be that big, putting people like Lefty Gunplay and AzChike and Peysoh on tracks… he really gave people looks, and people don’t do that often. People don’t grab the youngest person that nobody knows.
What can you tell us about the secret sauce?
Nothing, it’s a secret! It’s one-of-a-kind. I think people are gonna love it. Whenever I end up deciding, it’s gonna be that.
What’s the best food item to pair with the limited-edition mustard?
I’m a mustard of all trades, so I like to say, “everything.” You can do some lemon pepper chicken strips maybe, or some hot wings, all flats, extra crispy. I got flavor in every aspect.
What’s your favorite type of mustard?
All of them, but I don’t really like spicy like that. I’m not a spicy person. I can do a little kick now, but I can’t do crazy burning hot. I can do Hot Ones with some ranch dressing or something to cool it off. I can’t tell you my favorite mustard, though — because if I told you that, then you probably know a little bit of my secret sauce. And I know you’re trying to figure it out!
I use them all, depending on what we’re doing. If we grilling, we going regular yellow mustard for the hot dogs and hamburgers. I’m also using yellow for the binder on the ribs now. Now if I’m getting out the fry basket, I’m using yellow mustard for the binder on the chicken!
Travis Kelce won’t be attending the 2025 Grammy Awards in Los Angeles to support his girlfriend, Taylor Swift — but he has a pretty good reason.
In the lead-up to the Grammys ceremony at Crypto.com Arena on Sunday (Feb. 2), the Kansas City Chiefs tight end will be practicing with his team ahead of Super Bowl LIX, according to Page Six.
Swift, who will be at the Grammys as a presenter, is nominated in six categories, including the top three — album, record and song of the year. She’s also vying for her fifth album of the year win with The Tortured Poets Department, which topped the Billboard 200 for 17 nonconsecutive weeks.
Meanwhile, Kelce and the Chiefs are gearing up for their Super Bowl matchup against the Philadelphia Eagles on Feb. 9 at New Orleans’ Caesars Superdome. Swift is expected to attend the game, just like she did at last year’s Super Bowl. If the Chiefs win, they’ll become the first NFL team to claim three championships in a row.
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Kendrick Lamar will serve as the halftime performer at the game, where he’ll be joined by SZA.
After the Chiefs’ AFC Championship win over the Buffalo Bills on Jan. 26, Kelce celebrated with his mother, Donna, and Swift on the field. In a video shared by the NFL, Swift marveled, “This is so insane,” as she urged Kelce to take in the scene at K.C.’s Arrowhead Stadium. “This is not a real-life situation.”
This marks the second year Kelce won’t be able to attend the Grammys with Swift. In January 2024, he explained on The Pat McAfee Show, “I wish I could go support Taylor at the Grammys and watch her win every single award that she’s nominated for.” He added, “Unfortunately, I’ve got to get ready for this big ol’ Super Bowl we got in a week.”
Last year, just hours after wrapping up her final Eras tour show in Tokyo, Swift flew to Allegiant Stadium in Las Vegas to support Kelce and the Chiefs at Super Bowl LVIII. Following the team’s victory, she and Kelce shared a kiss on the field, and she affectionately watched as he gave a speech to the fans.
Post Malone had the dream team backing him up on set for his fourth Super Bowl commercial with Bud Light, with the singer-rapper this year starring alongside Peyton Manning and comedian Shane Gillis for the beer’s game-day spot. In the 60-second spot that premiered Friday (Jan. 31), Posty and Gillis come to the rescue when […]
With the Kansas City Chiefs returning to the Super Bowl for the third straight season, all signs point to Taylor Swift once again attending the big game to support her boyfriend, Travis Kelce, as his team squares off with the Philadelphia Eagles. And since you can bet on all minutiae related to Super Bowl LIX, which will take place next Sunday (Feb. 9) at the Caesars Superdome in New Orleans, you can also wager on Swift’s involvement in the game as its most famous spectator.
On Thursday (Jan. 30), BetOnline released its first series of Swift-related prop bets, which range from her number of appearances on the Super Bowl telecast to a surprise appearance alongside Kendrick Lamar during the Halftime Show.
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Eligible customers can gamble on what will happen first, either team scoring a touchdown or a live shot of Swift on TV; any mention of Swift during the halftime performance, by Lamar or another guest; the number of times Swift and Kelce kiss on the field following the game; and, of course, the possibility of a post-Super Bowl proposal, among other things. While BetOnline has released 13 Swift-related prop bets, more are expected to be posted before the Super Bowl.
Check out 10 of the early Super Bowl prop bets related to Swift below. (Here’s how the odds work: If the number is -150, that means it’s the “favorite,” and you’d need to risk 15 to win 10. If the number is +110, that means it’s the “underdog,” and you’d need to risk 10 to win 11.)
Will Taylor Swift be seen during the national anthem? Yes +350No -600
How many times will Taylor Swift be shown live?Over/Under 6.5
What will happen first?Either team scores touchdown -150Taylor Swift live shot +110
Who will be shown more times? Jason Kelce +425Taylor Swift -800
Will a picture of Taylor Swift in Eagles gear be shown?Yes +600No -1500
Will Taylor Swift appear on stage with Kendrick Lamar during Halftime Show?Yes +1000No -5000
Will Kendrick Lamar or onstage guest mention Taylor Swift?Yes +550No -1000
Will Kendrick Lamar perform Bad Blood cover song?Yes +900No -3000
How many times will Taylor Swift and Travis Kelce kiss on field after the game?Over/Under 2.5 kisses
Will Travis Kelce propose to Taylor Swift after the game?Yes +550No -1000
Check out BetOnline to see all of the early Swift-themed prop bets.