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Super Bowl

Page: 9

HipHopWired Featured Video

Source: Diego Bendezu / Diego Bendezu
Kendrick Lamar is upping the ante when it comes to his Super Bowl appearance. The “Not Like Us” rapper has partnered with Willy Chavarria for a capsule collection in honor of the big game.

Source: Diego Bendezu / Diego Bendezu
As spotted on GQ, the 2025 edition of football’s biggest night will come with some very unique wearables. Designer Willy Chavarria has curated merch in conjunction with Kendrick Lamar. While the drop covers your usual streetwear staples (i.e., t-shirts, shorts, hooded sweatshirts, etc.) it is clear the creative had a specific narrative in mind he was trying to convey with the overall aesthetic.

Featured throughout all the items is bold typography that incorporates some of Kendrick Lamar’s lyrics from GNX. “FOOT UP ON THE GAS, BUT SOMEBODY GOTTA DO IT” is featured on the hoodies. This collection is also is a nod to sports. We not only get some NFL emblem integration but apparel like performance jerseys and a satin varsity jacket.

The Kendrick Lamar Super Bowl Halftime performance capsule collection is available now. Proceeds from this drop will go support to those impacted by the Los Angeles wildfires.

Matthew McConaughey has a conspiracy theory about football that dates back hundreds of years — and he’s recruiting Charli XCX, Martha Stewart and more stars to convince people it’s true in a hilarious Super Bowl commercial for Uber Eats.
Premiering Tuesday (Feb. 4), the 90-second spot — which will air during the Kansas City Chiefs vs. Philadelphia Eagles game on Sunday (Feb. 9) — opens with the Interstellar star telling viewers, “From the very beginning, football has been a conspiracy to make us hungry.”

He then defends his thesis by starring in flashbacks to important moments in his version of football history, including the inception of the “pigskin” nickname — to “make people crave bacon,” as McConaughey and costar Kevin Bacon explain to a group of players in the 1800s — and the decision to name the Green Bay Packers after meatpackers, while their fans are called “cheeseheads.” At one point, Hot Ones host Sean Evans makes a fitting cameo as he and the How to Lose a Guy in 10 Days actor decide on the Buffalo Bills’ team name over a plate of Buffalo wings.

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Flash forward to 2025, and McConaughey says that the Super Bowl gods “aren’t even hiding it anymore.” Presiding over a conference table where the “Von Dutch” singer sits next to Stewart, the Oscar winner points out that this year’s Halftime Show is “presented by an apple” — at which point Charli takes a smug bite out of a Granny Smith, a reference to both her Brat song “Apple” and the name of the tech company sponsoring Kendrick Lamar’s highly anticipated mid-game performance Sunday (Feb. 9).

One person who doesn’t buy McConaughey’s theory, however, is filmmaker Greta Gerwig, who tells him at the end, “No one believes that football is just some conspiracy to sell food.”

It was first announced that Charli and the domestic doyenne would star in the McConaughey-led Super Bowl campaign in late January. At the time, the Grammy winner also joined Stewart for a round of “We Listen and We Don’t Judge” for the food delivery company, as well as broke down football positions in club terms.

“It was cute filming my first Super Bowl campaign with Uber Eats!” Charli said in a statement at the time. “Matthew and Martha are obviously legends, so I felt right at home.”

The musician is just one of several music stars fans can expect to see grace their TV screens come Super Bowl Sunday. Also appearing in lucrative game-day ads are Post Malone — who appears alongside Shane Gillis and Peyton Manning in Bud Light’s 2025 campaign — and Mountain Dew partner Becky G.

See Charli and Stewart in Uber Eats’ Super Bowl commercial below.

Pepsi Super Bowl BoilThe tailgate-style event will feature two of the city’s favorite seafood boil restaurants battling for the title of Pepsi Super Bowl Boil Champion. Super Bowl LVI Champion Andrew Whitworth will be judging the final dish.Woldenberg Riverfront Park – 1 Canal St, New Orleans, La.12 – 2 p.m.

Pepsi NOLA Eats Fest featuring DRIPS by PepsiThe event will feature 20 dishes from 10 local restaurants, plus exclusive crafted beverages from DRIPS by Pepsi with NOLA-inspired recipes. Action Bronson and Larry Morrow are set to appear at the event, while Mannie Fresh and local jazz and brass legends will perform. Woldenberg Riverfront Park – 1 Canal St, New Orleans, La.12 – 5 p.m.

Celebrity SuperSlamThe family-friendly event will feature a charity basketball game, in which Team Mike McKenzie will face off against Team Landon Collins to generate support for underserved youth in New Orleans. Buy tickets here.XULA Convocation Center – 7900 Stroelitz Street, New Orleans, La.6 p.m.

The One Party by Uber Performance by Travis Scott, with special guests to be announced. The event is free for those with Uber One memberships, which you can sign up for here.724 Richard Street, New Orleans, La.7 p.m.

Bud Light Backyard with Post Malone Super Bowl ConcertFans over 21 years of age can enter to win tickets here.The Fillmore – 6 Canal St, New Orleans, La.8 p.m.

Shaq’s Fun HouseThe annual part-festival, part-carnival, part-circus event will feature performances by Shaquille O’Neal (a.k.a. DJ Diesel), Ludacris, John Summit and more. All-inclusive open bar tickets, VIP tickets and WYNN Nightlife Hosted VIP tables are now available here.Mardi Gras World – 1380 Port of New Orleans Pl, New Orleans, La.9 p.m.

UnKommon Events Pre-Game Party The celebration will feature performances by Diplo and DJ UnKommon. A portion of proceeds from the event will be donated to the American Red Cross to support those affected by the Los Angeles-area wildfires as well as the Southeast Louisiana Red Cross, who works to support the greater New Orleans area. Tickets available here.Generations Hall – 310 Andrew Higgins Blvd, New Orleans, La. 9 p.m.

In 2024, Grammy-winner Mustard had a year that reminded the world why he was the hottest beatmaker on the planet a decade prior. Thanks, in large part, to the seismic success of Kendrick Lamar’s “Not Like Us” — the Billboard Hot 100-topping KO punch Lamar threw Drake near the end of their culture-shifting beef – Mustard notched a pair of 2025 Grammy nods: record of the year and producer of the year, non-classical. 
It’s the first time Mustard has earned a nod in the latter category, a testament to both his longevity and the strength of his non-“Not Like Us” 2024 work, like the Faith of a Mustard Seed album, which hit No. 11 on R&B/Hip-Hop Albums. “Not Like Us” is, of course, the song everyone is thinking about going into Lamar’s highly anticipated Super Bowl LIX Halftime Show performance: Between Drake’s ongoing lawsuit against UMG and the Grammys, “Not Like Us” has remained at the center of the cultural conversation — even as several hits circulate from K.Dot’s Billboard 200-topping GNX LP, which also includes the No. 2 Mustard-helmed smash “TV Off” (with Lefty Gunplay).

Trending on Billboard

At the 67th Annual Grammy Awards, “Not Like Us” won all five of its nominations: best rap song, best rap performance, best music video, song of the year and record of the year.

While Mustard himself isn’t totally convinced he’ll be joining Kung Fu Kenny for the halftime show on Feb. 9, this year’s Super Bowl will still be a special one for the LA-bred producer. During the Grammy telecast (Feb. 2). Heinz and Mustard announced the first-ever Mustard x Mustard remix, an endeavor that will last the entire year and include Heinz’s first-ever co-created product. Dubbed a “secret sauce,” Mustard’s custom new condiment marks the first new national Heinz Mustard innovation in nearly ten years. 

“I’ve been ‘mustard’ since I was born, my real name is Dijon,” he tells Billboard. “I’ve always wanted to work with Heinz and I only use Heinz. Ironically, I have a Heinz DJ Mustard chain that cost me a lot — I actually spent all of my money on it when I got my first check. I don’t wear it as much no more, but that was my first-ever chain. This could have happened a long time ago, but now is the perfect time. I was 340 lbs. back then, I’m on the leaner side now so I’m looking good; If I ever got to do some commercials, I look better now!” 

Read what else Mustard had to say about the Super Bowl, “Not Like Us” and the best food to pair his new secret sauce with. 

What felt different this time around at the Grammys compared to the previous years you’ve been nominated? 

I’ve never been nominated for this many Grammys in one year. It’s definitely scary but exciting. And producer of the year, man. That’s one of the ones that means a lot.  Everything is different about this year for me. 

What was your initial reaction when you saw your name on that lineup for producer of the year, non-classical? 

I was more worried about “Not Like Us” being nominated, so I [wasn’t even thinking about that category]. I don’t want to say I forgot about producer of the year, but I’ve never been nominated for it, so I never even thought it could happen. At this point, so many years have passed. I don’t think I was even looking for that; it was one of the first ones that popped up, and I just started going crazy because it was just so unexpected. I was like, “What the hell?!” I just couldn’t believe it. 

It’s wild to hear that you were more worried about “Not Like Us.” Was there a world in your head in which that track got no love at the Grammys? 

I think that I’m optimistic about anything; I don’t feel entitled about anything. I’m grateful that we got nominations, but a part of me in the back of my mind was like, “What if we don’t?” I never feel like I’m just supposed to get [recognition]. Although we have a song that is really huge, I feel like people sometimes have a problem with entitlement. I want whatever I deserve, but I don’t feel like it has to be given to me.

What track from Faith of a Mustard Seed are you most proud of from a production standpoint? 

“Pray for Me.” [I’m] rapping [on there and that’s] definitely something that I didn’t see myself doing or wasn’t planning on doing. It’s very personal and vulnerable. I always go for the things that make me super nervous, because that’s the stuff that takes the most courage to do. I’m very proud of that one. 

How does it feel to have a battle track nominated for record of the year? 

[Chuckles]. It feels great. I always think about the song and my legacy. I always think about Jay-Z and Nas and how we still talk about that beef. People are going to talk about this forever, and I don’t know how to feel about it. I’m still in the moment. Every time I think about it, I’m like, “Damn, that’s crazy.” 

What’s the most random place you’ve heard “Not Like Us” playing? 

My daughter’s school. She’s nine and she had a dance recital. It was definitely the clean version, but they danced to it and she was in front. I was like, “Whoa, this is pretty crazy!”  

Would you ever make the “MUSTAAAARRRD” ad-lib from “TV Off” a recurring one? 

I think it’s something I would do. If I did do that, I would use it on a song with Kendrick — I don’t know that I would just start passing around that tag, it’s really special. 

Can we expect an appearance from you during the halftime show? 

I’m gonna go watch the game, but I’m not saying I’m performing, because I don’t think I am. I have no idea about any of that. I don’t actually talk to Kendrick about stuff like this. I recently texted him a voice note where I was singing “Euphoria” [and gassing him]. We talk about stuff like that. I’m not asking him like, “Hey man, can I perform with you?” I’m not asking no s—t like that. But if he did call me up and invite me, I would say “Hell yeah!” As of right now, you can’t expect me on the halftime show. But you can expect me in a box! 

Out of all the songs that you and Kendrick have collaborated on, which one would you most like to see perform? 

All of them! I mean, “Not Like Us,” man. It would just be crazy to see. If he does “TV Off,” I get the shout-out. If he does “Not Like Us,” I still get the shout-out! I like ‘em all the same. I really would love him to perform “Hey Now.” But if he doesn’t, I’ll be good with whatever he does. 

After the year the West Coast had in 2024, what does it feel like to watch Kendrick lead a victory lap on the Super Bowl stage? 

It feels great that Kendrick is really putting the West Coast back in the forefront. He’s giving people like me opportunities to shine; even though SZA’s not from Los Angeles, she’s adopted, she’s with us. And all the people that he put on his [GNX] album; he really cares about the West Coast. That’s the part that people don’t really see. For him to be that big, putting people like Lefty Gunplay and AzChike and Peysoh on tracks… he really gave people looks, and people don’t do that often. People don’t grab the youngest person that nobody knows. 

What can you tell us about the secret sauce? 

Nothing, it’s a secret! It’s one-of-a-kind. I think people are gonna love it. Whenever I end up deciding, it’s gonna be that. 

What’s the best food item to pair with the limited-edition mustard? 

I’m a mustard of all trades, so I like to say, “everything.” You can do some lemon pepper chicken strips maybe, or some hot wings, all flats, extra crispy. I got flavor in every aspect. 

What’s your favorite type of mustard? 

All of them, but I don’t really like spicy like that. I’m not a spicy person. I can do a little kick now, but I can’t do crazy burning hot. I can do Hot Ones with some ranch dressing or something to cool it off. I can’t tell you my favorite mustard, though — because if I told you that, then you probably know a little bit of my secret sauce. And I know you’re trying to figure it out! 

I use them all, depending on what we’re doing. If we grilling, we going regular yellow mustard for the hot dogs and hamburgers. I’m also using yellow for the binder on the ribs now. Now if I’m getting out the fry basket, I’m using yellow mustard for the binder on the chicken! 

Travis Kelce won’t be attending the 2025 Grammy Awards in Los Angeles to support his girlfriend, Taylor Swift — but he has a pretty good reason.
In the lead-up to the Grammys ceremony at Crypto.com Arena on Sunday (Feb. 2), the Kansas City Chiefs tight end will be practicing with his team ahead of Super Bowl LIX, according to Page Six.

Swift, who will be at the Grammys as a presenter, is nominated in six categories, including the top three — album, record and song of the year. She’s also vying for her fifth album of the year win with The Tortured Poets Department, which topped the Billboard 200 for 17 nonconsecutive weeks.

Meanwhile, Kelce and the Chiefs are gearing up for their Super Bowl matchup against the Philadelphia Eagles on Feb. 9 at New Orleans’ Caesars Superdome. Swift is expected to attend the game, just like she did at last year’s Super Bowl. If the Chiefs win, they’ll become the first NFL team to claim three championships in a row.

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Kendrick Lamar will serve as the halftime performer at the game, where he’ll be joined by SZA.

After the Chiefs’ AFC Championship win over the Buffalo Bills on Jan. 26, Kelce celebrated with his mother, Donna, and Swift on the field. In a video shared by the NFL, Swift marveled, “This is so insane,” as she urged Kelce to take in the scene at K.C.’s Arrowhead Stadium. “This is not a real-life situation.”

This marks the second year Kelce won’t be able to attend the Grammys with Swift. In January 2024, he explained on The Pat McAfee Show, “I wish I could go support Taylor at the Grammys and watch her win every single award that she’s nominated for.” He added, “Unfortunately, I’ve got to get ready for this big ol’ Super Bowl we got in a week.”

Last year, just hours after wrapping up her final Eras tour show in Tokyo, Swift flew to Allegiant Stadium in Las Vegas to support Kelce and the Chiefs at Super Bowl LVIII. Following the team’s victory, she and Kelce shared a kiss on the field, and she affectionately watched as he gave a speech to the fans.

Post Malone had the dream team backing him up on set for his fourth Super Bowl commercial with Bud Light, with the singer-rapper this year starring alongside Peyton Manning and comedian Shane Gillis for the beer’s game-day spot. In the 60-second spot that premiered Friday (Jan. 31), Posty and Gillis come to the rescue when […]

With the Kansas City Chiefs returning to the Super Bowl for the third straight season, all signs point to Taylor Swift once again attending the big game to support her boyfriend, Travis Kelce, as his team squares off with the Philadelphia Eagles. And since you can bet on all minutiae related to Super Bowl LIX, which will take place next Sunday (Feb. 9) at the Caesars Superdome in New Orleans, you can also wager on Swift’s involvement in the game as its most famous spectator.
On Thursday (Jan. 30), BetOnline released its first series of Swift-related prop bets, which range from her number of appearances on the Super Bowl telecast to a surprise appearance alongside Kendrick Lamar during the Halftime Show.

Trending on Billboard

Eligible customers can gamble on what will happen first, either team scoring a touchdown or a live shot of Swift on TV; any mention of Swift during the halftime performance, by Lamar or another guest; the number of times Swift and Kelce kiss on the field following the game; and, of course, the possibility of a post-Super Bowl proposal, among other things. While BetOnline has released 13 Swift-related prop bets, more are expected to be posted before the Super Bowl.

Check out 10 of the early Super Bowl prop bets related to Swift below. (Here’s how the odds work: If the number is -150, that means it’s the “favorite,” and you’d need to risk 15 to win 10. If the number is +110, that means it’s the “underdog,” and you’d need to risk 10 to win 11.)

Will Taylor Swift be seen during the national anthem? Yes       +350No        -600

How many times will Taylor Swift be shown live?Over/Under      6.5

What will happen first?Either team scores touchdown  -150Taylor Swift live shot                 +110

Who will be shown more times? Jason Kelce       +425Taylor Swift         -800

Will a picture of Taylor Swift in Eagles gear be shown?Yes       +600No        -1500

Will Taylor Swift appear on stage with Kendrick Lamar during Halftime Show?Yes       +1000No        -5000

Will Kendrick Lamar or onstage guest mention Taylor Swift?Yes       +550No        -1000

Will Kendrick Lamar perform Bad Blood cover song?Yes       +900No        -3000

How many times will Taylor Swift and Travis Kelce kiss on field after the game?Over/Under      2.5 kisses

Will Travis Kelce propose to Taylor Swift after the game?Yes       +550No        -1000

Check out BetOnline to see all of the early Swift-themed prop bets.

Becky G embarks on an aquatic safari in the teaser for Mountain Dew’s upcoming Super Bowl commercial — but she isn’t quite impressed yet with what she sees. While sipping on a Baja Blast as the soda company’s Mountain Dude leads her group on a rafting expedition, the “Shower” singer watches as four seals sitting […]

Taylor Swift is Travis Kelce’s biggest fan. After Kelce and the Kansas City Chiefs claimed their victory over the Buffalo Bills to head to next month’s Super Bowl LIX on Feb. 9 in New Orleans, the tight end celebrated on the field after winning the AFC Championship alongside Swift and his mother, Donna Kelce. In […]

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Kendrick Lamar‘s highly anticipated Super Bowl 2025 halftime show is right around the corner, and now fans can celebrate with new […]