Super Bowl
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All eyes were on the field at Allegiant Stadium in Las Vegas for the 2024 Super Bowl on Sunday, Feb. 11. The NFL’s top two teams — the San Francisco 49ers and Kansas City Chiefs — battled hard during the season to make it to the championships to go head-to-head for the Vince Lombardi Trophy. […]
Fans tuning into the 2024 Super Bowl Sunday (Feb. 11) got a wicked surprise during one of the early commercial breaks. After more than a year since filming started, Ariana Grande and Cynthia Erivo’s first trailer for the live action adaptation of Wicked was finally unveiled between plays in the first quarter. In the trailer, […]
Cardi B has a 2024 Super Bowl commercial airing on CBS, but you’ll have to look on YouTube or social media for the payoff of the NYX Professional Makeup “Lips Only” ad’s second half.
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A 30-second spot was approved by league representatives for broadcast during the Super Bowl, the cosmetics brand says, but the second half of the commercial was not. Billboard reached out to CBS, which is showing the game, for comment.
The 30-second Cardi B x NYX commercial airing during the Kansas City Chiefs vs. San Francisco 49ers game has the rapper advertising the brand’s “Duck Face” lip product, which she says will deliver “bigger” and “plumper” results. Its last 15 seconds is a blackout that will show “a QR code directing viewers to watch the unedited, 60-second version that is currently being shared across NYX Professional Makeup’s YouTube and social channels,” reps for NYX wrote in a press release.
An uncut version of the NYX commercial starring Cardi was released on the internet ahead of the big game, accumulating more than two million views on YouTube at press time.
The 60-second version, which is not being shown on TV during the Super Bowl, shows the immediate male reaction to the product after they’ve apparently confused the word “duck” with another four-letter word that begins with a “d” and ends with a “ck” — and have regrettably made some bad decisions about how to use the plumping product. Chaos ensues.
“They put it where?” Cardi asks as the hashtag #ForLipsOnly comes up on the screen.
“As a female-led brand with female creators behind the work, we’re proud of our creative idea, which flips the script on male stereotypes with lighthearted humor,” says Yasmin Dastmalchi, NYX Professional Makeup general manager, USA. “As a bold brand rooted in entertainment, and as a first-time advertiser on Super Bowl Sunday, our intention was to make everyone laugh during the big game. We hope you love it as much as we do!”
Cardi shared a preview of the commercial on her Instagram account on Saturday. “For Lips Only,” she captioned the clip, adding a kiss-and-wink emoji to her message.
In a chat with The Hollywood Reporter, who was on set when the rapper filmed the ad, Cardi said she loved that the idea behind the commercial poked fun at men.
Watch the uncut Cardi B x NYX Cosmetics commercial below.
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Post Malone shook off his pre-game jitters and delivered a rousing performance of “America the Beautiful” ahead of Super Bowl LVIII on Sunday (Feb. 11). With a guitar in tow, Posty showcased his range, hitting myriad high notes.
The multi-hyphenate was among a starry lineup that included pregame performers Reba McEntire and Andra Day. The country icon tackled the national anthem, while Day sang “Lift Every Voice and Sing.”
Before his performance, Posty touched on his nervousness in an interview with Apple Music’s Nadeska Alexis. “Nerve-racking. I’m very nervous, but excited. I’m excited. It’s just fun and super-epic to be able to go out and sing a song so many beautiful artists have sang before. I’m just gonna do my best, just do my best, and give it what I got,” he said.
Posty revealed how his dad helped calm his anxiety leading up to his rendition. “My dad told me, ‘You’ll never make everybody happy, so just be yourself and do your best at everything you do.’ Do it your way and do it with love,” Malone said.
After Malone, McEntire and Day, Usher will be tonight’s grand musical show, as he was named the halftime performer. Following the likes of Beyonce, Dr. Dre and Bruno Mars, to name a few, Usher will look to cement his place in history as one of the more memorable performers in modern history.
“It will definitely be an event,” he told Billboard of his halftime set. “There are special guests. And I’ve considered new songs. But you know, it’s 12 to 15 minutes. So it’s really hard to determine what moment matters more than others, especially with a new song. But there’s the dance, the wardrobe, the lighting, how long you stay in a song, the fact that the audience may sing along … It’s a lot. So I’m trying my hardest not to overthink it.
Watch Post Malone’s take on “America the Beautiful” above.
Super Bowl LVIII is officially underway, and Reba McEntire helped kick things off on Sunday (Feb. 11) with a heartfelt performance of “The Star-Spangled Banner” before the San Francisco 49ers took on the Kansas City Chiefs for the NFL championship. Explore Explore See latest videos, charts and news See latest videos, charts and news With […]
Andra Day has officially added herself to a historic line of annual pre-Super Bowl performances by singing “Lift Every Voice and Sing” at the 2024 Super Bowl, this year held at Allegiant Stadium in Las Vegas. Taking to the field just minutes ahead of this year’s kickoff between the Kansas City Chiefs and San Francisco […]
Taylor Swift‘s widely talked about arrival to the 2024 Super Bowl from Toyko is here. Baby, let the games begin!
On Sunday (Feb. 11), Swift was shown getting to Las Vegas’ Allegiant Stadium — where the Kansas City Chiefs will play the San Francisco 49ers — via a video from CBS. She was joined by friends including “Karma” partner Ice Spice, actress Blake Lively and stylist/designer Ashley Avignone, and Swift’s mother, Andrea.
There to support boyfriend and Chiefs tight end Travis Kelce, Swift paired a red Chiefs bomber jacket (WEAR by Erin Andrews) and her signature red lip with black jeans and a black tank top, and accessorized her sweet Super Bowl look with an “87” necklace and football purse, and heart earrings; 87 is Travis’ jersey number.
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Swift was game-ready with her hair pulled back in a cute ponytail styled with a small braid.
In another clip shared by fans on social media, the pop star was spotted in a suite hugging Travis’ brother, Jason Kelce, who also took a moment to introduce himself to Ice Spice.
Swift rushed from the Tokyo Dome to a private jet at Haneda Airport right after her Feb. 10 show, the Associated Press reported on Saturday. At her Tokyo concerts, Travis Kelce jerseys and hats were spotted among the crowd’s Eras-inspired fashion.
At a press conference on Monday, Travis gushed over his girlfriend’s recent Grammys night, where she took home two awards and surprised viewers with the announcement of a new album, The Tortured Poets Department.
“She’s unbelievable,” Travis gushed. “She’s re-writing the history books herself, and I told her I’d have to hold up my end of the bargain and come home with some hardware too.”
While Swift cheers on Kelce from the sidelines, another musical guest will be taking the stage for the Super Bowl Halftime Show presented by Apple Music: R&B icon Usher.
See Swift’s arrival to the 2024 Super Bowl below.
Adele is sticking up for Taylor Swift. The British songstress, 35, told her Weekends With Adele audience in Las Vegas on Saturday (Feb. 10) that the pop superstar, 34, has made the NFL “more enjoyable to watch” and defended the singer against those criticizing her attendance at Kansas City Chiefs games in support of boyfriend […]
Drake‘s on Taylor Swift‘s team for the 2024 Super Bowl. He appears to have bet more than a million in cryptocurrency that the Kansas City Chiefs will defeat the San Francisco 49ers on Super Bowl Sunday (Feb. 11).
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“I can’t bet against the swifties,” Drake wrote Saturday on Instagram, where he posted a screenshot of a $1,150,000 bet on Stake. Should the Chiefs win, his estimated payout is $2,346,000.
Drake has an endorsement deal with Stake, an online crypto casino where users bet on sports games and play traditional casino games.
Swift (and many of her fans) will be cheering on the singer’s boyfriend, Chiefs tight end Travis Kelce, at the big game on Sunday. She’s wrapped her fourth Eras show in Tokyo and is expected to make it to Las Vegas to support Kelce while she’s on break from her tour until Friday, when she plays Melbourne, Australia.
The Embassy of Japan assured Swifties that the pop icon will have time to attend the Super Bowl after her Eras Tour concerts in Tokyo.
“Despite the 12-hour flight and 17-hour time difference, the Embassy can confidently Speak Now to say that if she departs Tokyo in the evening after her concert, she should comfortably arrive in Las Vegas before the Super Bowl begins,” read a statement released last week. “We know that many people in Japan are excited to experience Taylor Swift’s Eras Tour, so we wanted to confirm that anyone concerned can be Fearless in knowing that this talented performer can wow Japanese audiences and still make it to Las Vegas to support the Chiefs when they take the field for the Super Bowl wearing Red.”
Swift rushed from the Tokyo Dome to a private jet at Haneda Airport right after her Feb. 10 show, the Associated Press reports, likely embarking on the long journey to Las Vegas for the Super Bowl. At her Tokyo concerts, Travis Kelce jerseys and hats were spotted among the crowd’s Swift-inspired looks.
During a press conference on Monday, Kelce gushed over his girlfriend’s exciting night at the Grammys, where she announced her next album, The Tortured Poets Department, and became the first artist to win album of the year four times.
“She’s unbelievable,” said the NFL player. “She’s re-writing the history books herself, and I told her I’d have to hold up my end of the bargain and come home with some hardware too.”
Pay attention future pop stars: Usher’s strategy for harnessing the Super Bowl’s massive audience into sellout headliner concerts is a master class in how to parlay a career milestone into a legacy solidifying tour.
The R&B icon has been able to capture the pre-game buzz around his performance at the Apple Music Super Bowl LVIII Halftime show with a carefully coordinated presale campaign for his fall Past Present Future tour. Once hardcore fans grabbed their tickets (most went on sale Feb. 9), Usher’s team started expanding the dates based on demand to make sure there will still be plenty of tickets available for the general public on the Monday (Feb. 12) after the game.
So far, there have been 360,000 tickets sold in presale for the Past Present Future tour, according to Live Nation Global Touring chairman Arthur Fogel, and dates have expended from 24 to 44 across the U.S. since the initial presale launched on Thursday (Feb 8). Billboard estimates that when the remaining tickets will go on sale Monday after the Super Bowl, the Past Present Future tour with be Usher’s highest grossing tour ever.
“The success of tour began several years ago when Usher launched his residency in Vegas, which re-established his greatness,” Fogel says. “Now he is building off that success with his current tour and the presales prove there is unprecedented demand to see him perform live.”
Ever since Usher was announced as the Apple Music Super Bowl LVIII Halftime Show headliner, his touring team — manager Ron Lafitte, agent and WME partner John Marx and Live Nation promoters Colin Lewis and Fogel — have been building an arena touring strategy that fully capitalizes on the big game’s huge audience. Last year’s win by the Kansas City Chiefs over the Philadelphia Eagles in Glendale, Ariz., was watched by more than 115 million viewers in the U.S., making it not only the most watched Super Bowl in history, but also the most popular TV program of all time in America.
Despite the huge viewership, the last five artists to play the Super Bowl halftime show have not announced headlining tours after their performance. And those who did, like Justin Timberlake in 2018 and Beyonce in 2017, didn’t have any tickets on sale so quickly after the event.
Usher wasn’t going to let the momentum go to waste, though. Days after his Super Bowl Halftime performance was locked in, Marx began plotting out an arena tour. His charge from Usher was to try and replicate the intimacy of his Las Vegas residency shows, first in 2021 at the Colosseum at Caesars Palace and then at the 2022-2023 My Way Las Vegas residency at Dolby Live at Park MGM.
“He wanted to play more multi-night runs in bigger cities,” Marx told Billboard, noting that Usher enjoyed the excitement multi-night engagements generated.
In total, Usher is playing 44 shows in 17 markets (locations for three of dates have not yet been announced). The Past Present Future tour will officially launch in Washington, D.C. (Aug. 20) and includes a four-night stop at Brooklyn’s Barclay Center (Sept. 6-10), four nights at the yet-to-be-opened Inuit Dome in Inglewood, Calif. (Sept. 17-24), three nights in Miami at the Kaseya Center (Oct. 11-14), three nights at State Farm Arena in Atlanta (Oct. 17-20), and three nights at the United Center in Chicago (Oct 28-31).
“Sales are beyond anyone’s wildest dreams right now,” Marx says, noting that even more U.S. dates could be added and that a U.K. and European tour will be announced in the future. “Quite honestly, we’re just getting started,” he adds. “Everything I’ve seen and heard has made it clear to me that people everywhere really want to be at these shows.”