Super Bowl
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Verizon is just like Beyoncé‘s soul: You can’t break it. After days of rumors that the 42-year-old superstar would be leading the company’s Super Bowl 2024 commercial Sunday (Feb. 11), she finally hit TV screens during the game’s third quarter on a mission to disrupt the world’s cell service — and even hinted at new […]
As the lights dimmed for the 2024 Super Bowl Halftime Show in Las Vegas, the San Francisco 49ers led the Kansas City Chiefs 10-3, but that facedown took a 15-minute backseat to a bombastic celebration of one of the most staggering careers in pop history — Usher‘s.
Decked out in a white diamond-studded blazer and pants, Usher ushered in a maximalist ode to Las Vegas, Black performance history and his hometown of Atlanta. Throughout his set, the “Burn” singer incorporated flappers, Cirque du Soleil-esque dancers and roller skaters as he tore through his timeless discography. Performing both on the field and in an elevated stage — which was surrounded by a marching band that spelled out his name — Usher dominated every inch of Allegiant Stadium.
Beginning with “Caught Up,” Usher rolled through decades of hits including “Nice & Slow,” “U Don’t Have to Call” and “Love In This Club.” Armed with an arsenal of solo hits and collaborative smashes, Usher also trotted out a number of eye-popping surprise guests. As heavily rumored, Grammy-winner Alicia Keys indeed made an appearance during the halftime show, and she sported a sultry rhinestone-encrusted red corseted bodysuit for the occasion.
The two R&B icons performed a brief snippet of Keys’ “If I Ain’t Got You” before delivering a heartwarming rendition of “My Boo,” their 2004 Billboard Hot 100 No. 1 hit. Other guests included Oscar-winning R&B singer-songwriter H.E.R. — who delivered a Prince-esque guitar solo during Usher’s show-stopping “U Got It Bad” performance before playing the opening licks of “Bad Girl” — as well as Jermaine Dupri (who introduced “Confessions, Pt. II”) and Ludacris, who flawlessly delivered his iconic “Yeah!” verse.
Gracing the halftime show just a few months after closing one of the most successful and buzzed-about Las Vegas residencies in history — his My Way show grossed $95.9 million — Usher also made good on his promises of shirtlessness, precise choreography and gyration. The “Climax” singer underwent several outfit changes, going from his white ensemble, to a bare chest, before closing with a leather jacket and pants combo in the blue-white-black color palette. Needless to say, the show was a feast for the eyes on all artistic fronts.
As just the second performer to headline the Apple Music era of Super Bowl Halftime shows, Usher delivered an outstanding follow-up to Rihanna‘s two-time Emmy-winning 2023 show. While “Yeah” and “OMG” unsurprisingly drew the loudest reactions across Allegiant Stadium, the crowd also went wild for cuts such as “Love In This Club.” None of this is too shocking, however, considering Usher’s jaw-dropping success. The eight-time Grammy winner boasts nine Hot 100 No. 1 hits and four Billboard 200 No. 1 albums, including Confessions, which recently earned a 14x platinum certification from the RIAA.
By the end of his performance, Usher presented the ultimate case for not only his King of R&B title, but also the necessity of seeing him on his forthcoming Past Present Future tour. The 44-show trek is set to launch on Aug. 20 in Washington, D.C., and includes multi-night runs at Brooklyn’s Barclay Center (Sept. 6-10), Atlanta’s State Farm Arena (Oct. 17-20) and the brand-new Inuit Dome (Sept. 17-24) in Inglewood, Calif.
Here’s Usher Super Bowl Halftime Show setlist:
“Caught Up”
“U Don’t Have to Call”
“Superstar”
“Love In This Club”
“If I Ain’t Got You” / “My Boo” (with Alicia Keys)
“Confessions, Pt. II” (with Jermaine Dupri)
“Nice & Slow”
“Burn”
“U Got It Bad” / “Bad Girl” (with H.E.R.)
“OMG” / “Turn Down for What” (with Lil Jon)
“Yeah!” (with Ludacris)
Breakups are hard — just ask Ice Spice. Teaming up with PepsiCo’s burgeoning lemon-lime soda brand Starry for a new Super Bowl commercial that aired Sunday (Feb. 11), the “Munch” rapper gave a masterclass to moving on. Sipping on a glass of Starry as an animated lemon and lime shower her cheeks with sweet smooches, Ice Spice […]
Ryan Gosling is a certified Swiftie — or at least his character in The Fall Guy is. The trailer for the upcoming action film inspired by the hit 1980s TV series dropped during Super Bowl LVIII on Sunday (Feb. 11). The one-minute clip promises that the stunt-filled movie will deliver “romance, drama, butt slaps, ice […]
Ben Affleck‘s ready to get loud, but Jennifer Lopez isn’t gonna let him do it his way. In Dunkin’s 2024 Super Bowl ad, the Oscar-winning actor-director continues his previously teased efforts to become a pop superstar like his wife, and this time, he’s roped in some seriously A-list help.
The spot picks up where the most recent Dunkin’ game-day ad left off, with Affleck getting some advice on his musical career from Jack Harlow. “I don’t think you should do this,” warns the “Lovin On Me” rapper as he and Affleck sit in a car.
Then, in reference to the coffee and doughnut company’s 2023 ad in which J. Lo rolls up to a Dunkin’ drive-through window helmed by the actor to show him who’s boss, the Boston native responds, “Last year she came to MY work. Now I gotta show her what I can do!”
And that he does … though not as well as he thinks. As Lopez is working on her upcoming album, This Is Me … Now, in the studio, the aspiring musician barges in with Beantown heroes Tom Brady and Matt Damon — all of them dressed in matching bright orange and fuchsia tracksuits emblazoned with the name of the group and a giant crown on the chest. “Here comes the Boston Massacre! The DunKings!” Affleck declares as the group makes its entrance. “Touchdown Tommy on the keys! And he needs no introduction … my partner!”
At his intro, the Jason Bourne star and Affleck’s longtime best bud mutters, “It’s really hard to be your friend, man …”
Affleck’s track — “Don’t Dunk Away at My Heart,” features the lyrics “Don’t dunk away with my heart / Why you Dunkin’ me, girl?” — starts playing as the actor and his backup dancers show off the choreographed moves TikTok star Charli D’Amelio showed him in an earlier teaser.
As the bit ends, J. Lo looks embarrassed from her booth, while Fat Joe pops in to stare with an incredulous look on his face.
“How do you like them … doughnuts,” Damon says, completely dejected. “I’m so sorry.”
“You had to see it, but I forgive you!” Affleck tells his wife, blowing her a kiss before giving her an instruction. “Lay us on the track!”
A horrified Jenny From the Block turns down her husband, who responds with a baseball reference as he walks out: “That’s cold … You’re blinded by them pinstripes! There goes Babe Ruth!”
As Damon and Affleck walk away, the Oppenheimer actor tells his friend, “Remember when I told you I’d do anything for you? This is anything.”
Watch J. Lo’s latest dunk on Ben Affleck in Dunkin’s 2024 Super Bowl ad above.
All eyes were on the field at Allegiant Stadium in Las Vegas for the 2024 Super Bowl on Sunday, Feb. 11. The NFL’s top two teams — the San Francisco 49ers and Kansas City Chiefs — battled hard during the season to make it to the championships to go head-to-head for the Vince Lombardi Trophy. […]
Fans tuning into the 2024 Super Bowl Sunday (Feb. 11) got a wicked surprise during one of the early commercial breaks. After more than a year since filming started, Ariana Grande and Cynthia Erivo’s first trailer for the live action adaptation of Wicked was finally unveiled between plays in the first quarter. In the trailer, […]
Cardi B has a 2024 Super Bowl commercial airing on CBS, but you’ll have to look on YouTube or social media for the payoff of the NYX Professional Makeup “Lips Only” ad’s second half.
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A 30-second spot was approved by league representatives for broadcast during the Super Bowl, the cosmetics brand says, but the second half of the commercial was not. Billboard reached out to CBS, which is showing the game, for comment.
The 30-second Cardi B x NYX commercial airing during the Kansas City Chiefs vs. San Francisco 49ers game has the rapper advertising the brand’s “Duck Face” lip product, which she says will deliver “bigger” and “plumper” results. Its last 15 seconds is a blackout that will show “a QR code directing viewers to watch the unedited, 60-second version that is currently being shared across NYX Professional Makeup’s YouTube and social channels,” reps for NYX wrote in a press release.
An uncut version of the NYX commercial starring Cardi was released on the internet ahead of the big game, accumulating more than two million views on YouTube at press time.
The 60-second version, which is not being shown on TV during the Super Bowl, shows the immediate male reaction to the product after they’ve apparently confused the word “duck” with another four-letter word that begins with a “d” and ends with a “ck” — and have regrettably made some bad decisions about how to use the plumping product. Chaos ensues.
“They put it where?” Cardi asks as the hashtag #ForLipsOnly comes up on the screen.
“As a female-led brand with female creators behind the work, we’re proud of our creative idea, which flips the script on male stereotypes with lighthearted humor,” says Yasmin Dastmalchi, NYX Professional Makeup general manager, USA. “As a bold brand rooted in entertainment, and as a first-time advertiser on Super Bowl Sunday, our intention was to make everyone laugh during the big game. We hope you love it as much as we do!”
Cardi shared a preview of the commercial on her Instagram account on Saturday. “For Lips Only,” she captioned the clip, adding a kiss-and-wink emoji to her message.
In a chat with The Hollywood Reporter, who was on set when the rapper filmed the ad, Cardi said she loved that the idea behind the commercial poked fun at men.
Watch the uncut Cardi B x NYX Cosmetics commercial below.
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Post Malone shook off his pre-game jitters and delivered a rousing performance of “America the Beautiful” ahead of Super Bowl LVIII on Sunday (Feb. 11). With a guitar in tow, Posty showcased his range, hitting myriad high notes.
The multi-hyphenate was among a starry lineup that included pregame performers Reba McEntire and Andra Day. The country icon tackled the national anthem, while Day sang “Lift Every Voice and Sing.”
Before his performance, Posty touched on his nervousness in an interview with Apple Music’s Nadeska Alexis. “Nerve-racking. I’m very nervous, but excited. I’m excited. It’s just fun and super-epic to be able to go out and sing a song so many beautiful artists have sang before. I’m just gonna do my best, just do my best, and give it what I got,” he said.
Posty revealed how his dad helped calm his anxiety leading up to his rendition. “My dad told me, ‘You’ll never make everybody happy, so just be yourself and do your best at everything you do.’ Do it your way and do it with love,” Malone said.
After Malone, McEntire and Day, Usher will be tonight’s grand musical show, as he was named the halftime performer. Following the likes of Beyonce, Dr. Dre and Bruno Mars, to name a few, Usher will look to cement his place in history as one of the more memorable performers in modern history.
“It will definitely be an event,” he told Billboard of his halftime set. “There are special guests. And I’ve considered new songs. But you know, it’s 12 to 15 minutes. So it’s really hard to determine what moment matters more than others, especially with a new song. But there’s the dance, the wardrobe, the lighting, how long you stay in a song, the fact that the audience may sing along … It’s a lot. So I’m trying my hardest not to overthink it.
Watch Post Malone’s take on “America the Beautiful” above.
Super Bowl LVIII is officially underway, and Reba McEntire helped kick things off on Sunday (Feb. 11) with a heartfelt performance of “The Star-Spangled Banner” before the San Francisco 49ers took on the Kansas City Chiefs for the NFL championship. Explore Explore See latest videos, charts and news See latest videos, charts and news With […]