Super Bowl
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In 2024, Grammy-winner Mustard had a year that reminded the world why he was the hottest beatmaker on the planet a decade prior. Thanks, in large part, to the seismic success of Kendrick Lamar’s “Not Like Us” — the Billboard Hot 100-topping KO punch Lamar threw Drake near the end of their culture-shifting beef – Mustard notched a pair of 2025 Grammy nods: record of the year and producer of the year, non-classical.
It’s the first time Mustard has earned a nod in the latter category, a testament to both his longevity and the strength of his non-“Not Like Us” 2024 work, like the Faith of a Mustard Seed album, which hit No. 11 on R&B/Hip-Hop Albums. “Not Like Us” is, of course, the song everyone is thinking about going into Lamar’s highly anticipated Super Bowl LIX Halftime Show performance: Between Drake’s ongoing lawsuit against UMG and the Grammys, “Not Like Us” has remained at the center of the cultural conversation — even as several hits circulate from K.Dot’s Billboard 200-topping GNX LP, which also includes the No. 2 Mustard-helmed smash “TV Off” (with Lefty Gunplay).
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At the 67th Annual Grammy Awards, “Not Like Us” won all five of its nominations: best rap song, best rap performance, best music video, song of the year and record of the year.
While Mustard himself isn’t totally convinced he’ll be joining Kung Fu Kenny for the halftime show on Feb. 9, this year’s Super Bowl will still be a special one for the LA-bred producer. During the Grammy telecast (Feb. 2). Heinz and Mustard announced the first-ever Mustard x Mustard remix, an endeavor that will last the entire year and include Heinz’s first-ever co-created product. Dubbed a “secret sauce,” Mustard’s custom new condiment marks the first new national Heinz Mustard innovation in nearly ten years.
“I’ve been ‘mustard’ since I was born, my real name is Dijon,” he tells Billboard. “I’ve always wanted to work with Heinz and I only use Heinz. Ironically, I have a Heinz DJ Mustard chain that cost me a lot — I actually spent all of my money on it when I got my first check. I don’t wear it as much no more, but that was my first-ever chain. This could have happened a long time ago, but now is the perfect time. I was 340 lbs. back then, I’m on the leaner side now so I’m looking good; If I ever got to do some commercials, I look better now!”
Read what else Mustard had to say about the Super Bowl, “Not Like Us” and the best food to pair his new secret sauce with.
What felt different this time around at the Grammys compared to the previous years you’ve been nominated?
I’ve never been nominated for this many Grammys in one year. It’s definitely scary but exciting. And producer of the year, man. That’s one of the ones that means a lot. Everything is different about this year for me.
What was your initial reaction when you saw your name on that lineup for producer of the year, non-classical?
I was more worried about “Not Like Us” being nominated, so I [wasn’t even thinking about that category]. I don’t want to say I forgot about producer of the year, but I’ve never been nominated for it, so I never even thought it could happen. At this point, so many years have passed. I don’t think I was even looking for that; it was one of the first ones that popped up, and I just started going crazy because it was just so unexpected. I was like, “What the hell?!” I just couldn’t believe it.
It’s wild to hear that you were more worried about “Not Like Us.” Was there a world in your head in which that track got no love at the Grammys?
I think that I’m optimistic about anything; I don’t feel entitled about anything. I’m grateful that we got nominations, but a part of me in the back of my mind was like, “What if we don’t?” I never feel like I’m just supposed to get [recognition]. Although we have a song that is really huge, I feel like people sometimes have a problem with entitlement. I want whatever I deserve, but I don’t feel like it has to be given to me.
What track from Faith of a Mustard Seed are you most proud of from a production standpoint?
“Pray for Me.” [I’m] rapping [on there and that’s] definitely something that I didn’t see myself doing or wasn’t planning on doing. It’s very personal and vulnerable. I always go for the things that make me super nervous, because that’s the stuff that takes the most courage to do. I’m very proud of that one.
How does it feel to have a battle track nominated for record of the year?
[Chuckles]. It feels great. I always think about the song and my legacy. I always think about Jay-Z and Nas and how we still talk about that beef. People are going to talk about this forever, and I don’t know how to feel about it. I’m still in the moment. Every time I think about it, I’m like, “Damn, that’s crazy.”
What’s the most random place you’ve heard “Not Like Us” playing?
My daughter’s school. She’s nine and she had a dance recital. It was definitely the clean version, but they danced to it and she was in front. I was like, “Whoa, this is pretty crazy!”
Would you ever make the “MUSTAAAARRRD” ad-lib from “TV Off” a recurring one?
I think it’s something I would do. If I did do that, I would use it on a song with Kendrick — I don’t know that I would just start passing around that tag, it’s really special.
Can we expect an appearance from you during the halftime show?
I’m gonna go watch the game, but I’m not saying I’m performing, because I don’t think I am. I have no idea about any of that. I don’t actually talk to Kendrick about stuff like this. I recently texted him a voice note where I was singing “Euphoria” [and gassing him]. We talk about stuff like that. I’m not asking him like, “Hey man, can I perform with you?” I’m not asking no s—t like that. But if he did call me up and invite me, I would say “Hell yeah!” As of right now, you can’t expect me on the halftime show. But you can expect me in a box!
Out of all the songs that you and Kendrick have collaborated on, which one would you most like to see perform?
All of them! I mean, “Not Like Us,” man. It would just be crazy to see. If he does “TV Off,” I get the shout-out. If he does “Not Like Us,” I still get the shout-out! I like ‘em all the same. I really would love him to perform “Hey Now.” But if he doesn’t, I’ll be good with whatever he does.
After the year the West Coast had in 2024, what does it feel like to watch Kendrick lead a victory lap on the Super Bowl stage?
It feels great that Kendrick is really putting the West Coast back in the forefront. He’s giving people like me opportunities to shine; even though SZA’s not from Los Angeles, she’s adopted, she’s with us. And all the people that he put on his [GNX] album; he really cares about the West Coast. That’s the part that people don’t really see. For him to be that big, putting people like Lefty Gunplay and AzChike and Peysoh on tracks… he really gave people looks, and people don’t do that often. People don’t grab the youngest person that nobody knows.
What can you tell us about the secret sauce?
Nothing, it’s a secret! It’s one-of-a-kind. I think people are gonna love it. Whenever I end up deciding, it’s gonna be that.
What’s the best food item to pair with the limited-edition mustard?
I’m a mustard of all trades, so I like to say, “everything.” You can do some lemon pepper chicken strips maybe, or some hot wings, all flats, extra crispy. I got flavor in every aspect.
What’s your favorite type of mustard?
All of them, but I don’t really like spicy like that. I’m not a spicy person. I can do a little kick now, but I can’t do crazy burning hot. I can do Hot Ones with some ranch dressing or something to cool it off. I can’t tell you my favorite mustard, though — because if I told you that, then you probably know a little bit of my secret sauce. And I know you’re trying to figure it out!
I use them all, depending on what we’re doing. If we grilling, we going regular yellow mustard for the hot dogs and hamburgers. I’m also using yellow for the binder on the ribs now. Now if I’m getting out the fry basket, I’m using yellow mustard for the binder on the chicken!
Travis Kelce won’t be attending the 2025 Grammy Awards in Los Angeles to support his girlfriend, Taylor Swift — but he has a pretty good reason.
In the lead-up to the Grammys ceremony at Crypto.com Arena on Sunday (Feb. 2), the Kansas City Chiefs tight end will be practicing with his team ahead of Super Bowl LIX, according to Page Six.
Swift, who will be at the Grammys as a presenter, is nominated in six categories, including the top three — album, record and song of the year. She’s also vying for her fifth album of the year win with The Tortured Poets Department, which topped the Billboard 200 for 17 nonconsecutive weeks.
Meanwhile, Kelce and the Chiefs are gearing up for their Super Bowl matchup against the Philadelphia Eagles on Feb. 9 at New Orleans’ Caesars Superdome. Swift is expected to attend the game, just like she did at last year’s Super Bowl. If the Chiefs win, they’ll become the first NFL team to claim three championships in a row.
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Kendrick Lamar will serve as the halftime performer at the game, where he’ll be joined by SZA.
After the Chiefs’ AFC Championship win over the Buffalo Bills on Jan. 26, Kelce celebrated with his mother, Donna, and Swift on the field. In a video shared by the NFL, Swift marveled, “This is so insane,” as she urged Kelce to take in the scene at K.C.’s Arrowhead Stadium. “This is not a real-life situation.”
This marks the second year Kelce won’t be able to attend the Grammys with Swift. In January 2024, he explained on The Pat McAfee Show, “I wish I could go support Taylor at the Grammys and watch her win every single award that she’s nominated for.” He added, “Unfortunately, I’ve got to get ready for this big ol’ Super Bowl we got in a week.”
Last year, just hours after wrapping up her final Eras tour show in Tokyo, Swift flew to Allegiant Stadium in Las Vegas to support Kelce and the Chiefs at Super Bowl LVIII. Following the team’s victory, she and Kelce shared a kiss on the field, and she affectionately watched as he gave a speech to the fans.

Post Malone had the dream team backing him up on set for his fourth Super Bowl commercial with Bud Light, with the singer-rapper this year starring alongside Peyton Manning and comedian Shane Gillis for the beer’s game-day spot. In the 60-second spot that premiered Friday (Jan. 31), Posty and Gillis come to the rescue when […]
With the Kansas City Chiefs returning to the Super Bowl for the third straight season, all signs point to Taylor Swift once again attending the big game to support her boyfriend, Travis Kelce, as his team squares off with the Philadelphia Eagles. And since you can bet on all minutiae related to Super Bowl LIX, which will take place next Sunday (Feb. 9) at the Caesars Superdome in New Orleans, you can also wager on Swift’s involvement in the game as its most famous spectator.
On Thursday (Jan. 30), BetOnline released its first series of Swift-related prop bets, which range from her number of appearances on the Super Bowl telecast to a surprise appearance alongside Kendrick Lamar during the Halftime Show.
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Eligible customers can gamble on what will happen first, either team scoring a touchdown or a live shot of Swift on TV; any mention of Swift during the halftime performance, by Lamar or another guest; the number of times Swift and Kelce kiss on the field following the game; and, of course, the possibility of a post-Super Bowl proposal, among other things. While BetOnline has released 13 Swift-related prop bets, more are expected to be posted before the Super Bowl.
Check out 10 of the early Super Bowl prop bets related to Swift below. (Here’s how the odds work: If the number is -150, that means it’s the “favorite,” and you’d need to risk 15 to win 10. If the number is +110, that means it’s the “underdog,” and you’d need to risk 10 to win 11.)
Will Taylor Swift be seen during the national anthem? Yes +350No -600
How many times will Taylor Swift be shown live?Over/Under 6.5
What will happen first?Either team scores touchdown -150Taylor Swift live shot +110
Who will be shown more times? Jason Kelce +425Taylor Swift -800
Will a picture of Taylor Swift in Eagles gear be shown?Yes +600No -1500
Will Taylor Swift appear on stage with Kendrick Lamar during Halftime Show?Yes +1000No -5000
Will Kendrick Lamar or onstage guest mention Taylor Swift?Yes +550No -1000
Will Kendrick Lamar perform Bad Blood cover song?Yes +900No -3000
How many times will Taylor Swift and Travis Kelce kiss on field after the game?Over/Under 2.5 kisses
Will Travis Kelce propose to Taylor Swift after the game?Yes +550No -1000
Check out BetOnline to see all of the early Swift-themed prop bets.
Becky G embarks on an aquatic safari in the teaser for Mountain Dew’s upcoming Super Bowl commercial — but she isn’t quite impressed yet with what she sees. While sipping on a Baja Blast as the soda company’s Mountain Dude leads her group on a rafting expedition, the “Shower” singer watches as four seals sitting […]

Taylor Swift is Travis Kelce’s biggest fan. After Kelce and the Kansas City Chiefs claimed their victory over the Buffalo Bills to head to next month’s Super Bowl LIX on Feb. 9 in New Orleans, the tight end celebrated on the field after winning the AFC Championship alongside Swift and his mother, Donna Kelce. In […]
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Kendrick Lamar‘s highly anticipated Super Bowl 2025 halftime show is right around the corner, and now fans can celebrate with new […]
Post Malone is headed to New Orleans. As announced Wednesday (Jan. 29), the superstar is set to perform at the official Super Bowl Tailgate hosted this year by YouTube, taking the stage in Louisiana just before the Kansas City Chiefs take on the Philadelphia Eagles Feb. 9. Set to take place at 4 p.m. ET […]

Nothing pairs better with football than fried chicken and tequila. That’s why Popeyes is teaming up with Tequila Don Julio to curate a special Championship Lineup menu for the Super Bowl.
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The Popeyes x Tequila Don Julio Reposado Flavored Concha Chicken Sandwich includes a chicken breast fillet marinated in reposado tequila then fried in Popeyes crunchy buttermilk breading, topped with a tequila lime slaw, spicy spread, a barrel cured pickle and sandwiched between a concha roll. Additional items featured on the specialty menu include Popeyes x Tequila Don Julio Reposado Flavored Louisiana Garlic 3-Piece Wings with a specialty sauce and a Spicy Strawberry Hibiscus Flavored Lemonade Mocktail.
For one day only, on January 31, select Popeyes restaurants in New York City, Miami and New Orleans, as well as the hometowns of the teams headed to the Super Bowl — Philadelphia and Kansas City — will feature the collaboration for customers over 21 years of age. In New Orleans, where the Big Game will take place this year, the items will be available at the flagship restaurant on Canal Street for an extended period from January 31 through February 9, while supplies last.
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To celebrate the collaboration, Tinashe will head down to New Orleans to perform at the Popeyes x Tequila Don Julio bash on Feb. 7. “It’s two things I’m a fan of coming together,” she tells Billboard of the collaboration. “It’s fried chicken and tequila. What more could you ask for?”
While drinking tequila, the “Nasty” keeps it simple. “I’m usually taking shots,” she says with a laugh.
It’s also the second Super Bowl she’s attending. “The Super Bowl was always a huge day in my family. We have a ton of big sports fans in the house,” she shares. “The halftime performance is something I always look forward to every year. I’m just so excited to be back and part of the Super Bowl energy. It’s always so much fun.”
Her performance at the Popeyes x Tequila Don Julio bash will be equally as fun. “I always have a lot of high energy in my performances,” she says. “It’s going to be dancing, going to be on your feet. It’s going to be a real fun, high energy vibe and a celebration.”
If you’re unable to get your hands on the Championship Lineup menu, you can still redeem a buy one get one free chicken sandwich when purchasing Popeyes on UberEats, as well as a $5 code to redeem on Tequila Don Julio until Feb. 9.
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Popeyes and Don Julio Tequila had many on Black Xitter wondering what exactly the new collaboration between the brands was all about. We can safely share those details, with Popeyes and Don Julio breaking out their new collaborative Championship Lineup menu that pays homage to the chicken chain’s hometown of New Orleans and more.
Via a teaser clip, the collaboration between the brands raised eyebrows among certain folks on the X social media platform but some assumed that it was connected somehow to the upcoming Super Bowl LIX event, which is taking place in New Orleans. Today, the brands shared with their fans what the deal is and it’s got our interest for sure.
Source: Popeyes x Don Julop
Popeyes, which bills itself as the “Official Wing of Watching Football,” and Don Julio, billed as the “Official Tequila of the Big Game” are joining forces for the Championship Lineup menu. What does that consist of?
At the top of the list is the Popeyes x Tequila Don Julio Reposado Flavored Concha Chicken Sandwich, featuring a chicken breast filet marinated in reposado (lightly aged or “rested”) tequila coated in buttermilk breading and topped with a tequila lime slaw, spicy spread, a barrel cured pickle between a buttered concha roll. Concha is a type of Mexican pastry for those uninitiated.
Also in the lineup offerings are the Popeyes x Tequila Don Julio Reposado Flavored Louisiana Garlic 3-Piece Wings, and a Spicy Strawberry Hibiscus Flavored Lemonade Mocktail served up in a cup that should be familiar to those who have had a night or two on Bourbon Street.
On Jan. 31, select Popeyes in five cities will preview the menu. All customers over the age of 21 will have access to try out the aforementioned items ahead of the menu popping up all across New Orleans for Super Bowl weekend.
This is a one-day event while supplies last and we’ll share the locations below. Further, this menu will be available at the chain’s flagship restaurant on Canal Street in New Orleans from Jan. 31 through Feb. 9.
Source: Diego Bendezu / Diego Bendezu
For more information, click here. The list of restaurants offering the menu items can be viewed below.
New York:
Times Square –1530 Broadway, New York, NY 10036
Madison Square Park – 14 East 23rd Street, New York, NY 10010
Miami:
6800 Red Rd, South Miami, FL 33143
New Orleans:
621 Canal Street, New Orleans, LA 70130
Philadelphia:
1428 Old York Rd Abington, PA 19001
Kansas City:
9460 Quivira Rd Lenexa, Kansas 66215
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Photos: Diego Bendezu