Super Bowl
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Post Malone is headed to New Orleans. As announced Wednesday (Jan. 29), the superstar is set to perform at the official Super Bowl Tailgate hosted this year by YouTube, taking the stage in Louisiana just before the Kansas City Chiefs take on the Philadelphia Eagles Feb. 9. Set to take place at 4 p.m. ET […]
Nothing pairs better with football than fried chicken and tequila. That’s why Popeyes is teaming up with Tequila Don Julio to curate a special Championship Lineup menu for the Super Bowl.
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The Popeyes x Tequila Don Julio Reposado Flavored Concha Chicken Sandwich includes a chicken breast fillet marinated in reposado tequila then fried in Popeyes crunchy buttermilk breading, topped with a tequila lime slaw, spicy spread, a barrel cured pickle and sandwiched between a concha roll. Additional items featured on the specialty menu include Popeyes x Tequila Don Julio Reposado Flavored Louisiana Garlic 3-Piece Wings with a specialty sauce and a Spicy Strawberry Hibiscus Flavored Lemonade Mocktail.
For one day only, on January 31, select Popeyes restaurants in New York City, Miami and New Orleans, as well as the hometowns of the teams headed to the Super Bowl — Philadelphia and Kansas City — will feature the collaboration for customers over 21 years of age. In New Orleans, where the Big Game will take place this year, the items will be available at the flagship restaurant on Canal Street for an extended period from January 31 through February 9, while supplies last.
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To celebrate the collaboration, Tinashe will head down to New Orleans to perform at the Popeyes x Tequila Don Julio bash on Feb. 7. “It’s two things I’m a fan of coming together,” she tells Billboard of the collaboration. “It’s fried chicken and tequila. What more could you ask for?”
While drinking tequila, the “Nasty” keeps it simple. “I’m usually taking shots,” she says with a laugh.
It’s also the second Super Bowl she’s attending. “The Super Bowl was always a huge day in my family. We have a ton of big sports fans in the house,” she shares. “The halftime performance is something I always look forward to every year. I’m just so excited to be back and part of the Super Bowl energy. It’s always so much fun.”
Her performance at the Popeyes x Tequila Don Julio bash will be equally as fun. “I always have a lot of high energy in my performances,” she says. “It’s going to be dancing, going to be on your feet. It’s going to be a real fun, high energy vibe and a celebration.”
If you’re unable to get your hands on the Championship Lineup menu, you can still redeem a buy one get one free chicken sandwich when purchasing Popeyes on UberEats, as well as a $5 code to redeem on Tequila Don Julio until Feb. 9.
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Popeyes and Don Julio Tequila had many on Black Xitter wondering what exactly the new collaboration between the brands was all about. We can safely share those details, with Popeyes and Don Julio breaking out their new collaborative Championship Lineup menu that pays homage to the chicken chain’s hometown of New Orleans and more.
Via a teaser clip, the collaboration between the brands raised eyebrows among certain folks on the X social media platform but some assumed that it was connected somehow to the upcoming Super Bowl LIX event, which is taking place in New Orleans. Today, the brands shared with their fans what the deal is and it’s got our interest for sure.
Source: Popeyes x Don Julop
Popeyes, which bills itself as the “Official Wing of Watching Football,” and Don Julio, billed as the “Official Tequila of the Big Game” are joining forces for the Championship Lineup menu. What does that consist of?
At the top of the list is the Popeyes x Tequila Don Julio Reposado Flavored Concha Chicken Sandwich, featuring a chicken breast filet marinated in reposado (lightly aged or “rested”) tequila coated in buttermilk breading and topped with a tequila lime slaw, spicy spread, a barrel cured pickle between a buttered concha roll. Concha is a type of Mexican pastry for those uninitiated.
Also in the lineup offerings are the Popeyes x Tequila Don Julio Reposado Flavored Louisiana Garlic 3-Piece Wings, and a Spicy Strawberry Hibiscus Flavored Lemonade Mocktail served up in a cup that should be familiar to those who have had a night or two on Bourbon Street.
On Jan. 31, select Popeyes in five cities will preview the menu. All customers over the age of 21 will have access to try out the aforementioned items ahead of the menu popping up all across New Orleans for Super Bowl weekend.
This is a one-day event while supplies last and we’ll share the locations below. Further, this menu will be available at the chain’s flagship restaurant on Canal Street in New Orleans from Jan. 31 through Feb. 9.
Source: Diego Bendezu / Diego Bendezu
For more information, click here. The list of restaurants offering the menu items can be viewed below.
New York:
Times Square –1530 Broadway, New York, NY 10036
Madison Square Park – 14 East 23rd Street, New York, NY 10010
Miami:
6800 Red Rd, South Miami, FL 33143
New Orleans:
621 Canal Street, New Orleans, LA 70130
Philadelphia:
1428 Old York Rd Abington, PA 19001
Kansas City:
9460 Quivira Rd Lenexa, Kansas 66215
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Photos: Diego Bendezu
Shaboozey is trading in his double shot of whiskey for something much sweeter during this year’s Super Bowl. The country superstar is set to appear in Nerds Gummy Clusters’ Big Game advertisement, and the candy shared a teaser of the spot on Tuesday (Jan. 28).
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In the 15-second clip, the Hot 100 chart-topper enjoys a bag of Nerds Gummy Clusters while strumming his guitar. Shortly after taking a bite of the popular candy, a gummy cartoon character appears on his shoulder, transforming his guitar into a Nerds-inspired instrument. The message, “Unleash your senses,” appears on the screen to end the preview.
For Shaboozey, teaming up with Nerds was a no-brainer. “I remember Halloween, getting those little boxes and pouring the candy into my mouth. I love them so much,” he tells Billboard of his nostalgic connection to the treat. “It’s awesome to just to see the process of how it all came together. I make country music, and to be able to have the guitar and my world, and have just everything that I’m into, combined with Nerds Gummy Clusters was just amazing. It’s combining two things that are really good on their own to make something even better.”
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Fittingly, in the spirit of the partnership, Shaboozey was ready to express what he’s a nerd about. “Music. [laughs] I love music,” he says. “I love video games, and just anything that you can get really involved in and find yourself being super immersed in.”
This year’s game down in New Orleans marks the star’s first time attending the Super Bowl, after taking the stage for a Thanksgiving Day NFL halftime show last year and appearing alongside Beyoncé during her Christmas halftime show. “I got the opportunity to play two really huge halftime shows. It was definitely a dream come true,” he recalls. “I grew up watching some so many different athletes, and I’m really excited to be a part of this Big Game. To be in a Super Bowl commercial with a brand I grew up on, it’s going to be hard to beat that.”
The Nerds Super Bowl ad is just the beginning of an exciting year for Shaboozey, who is nominated for five Grammy Awards thanks to his Beyoncé collaboration “SPAGHETTII” and his breakthrough hit, “A Bar Song (Tipsy),” which notched a record-tying 19th week at No. 1 on the Billboard Hot 100 in November. He’s also scheduled to perform at both Coachella and Stagecoach music festivals in the spring.
“It’s a dream. It’s surreal,” he says. “Every day I wake up, I’m just like, ‘Wow, we did that.’ I’m excited to keep making great music, and continue to give the people great things and great products. I’m also excited to keep improving and do better every day.”
Check out Shaboozey in the Nerds Big Game ad teaser below, and catch the full spot during Super Bowl LIX on Feb. 9, where the Kansas City Chiefs and Philadelphia Eagles will face off for the championship.
Looks like Martha Stewart never got the Brat summer memo last year. In a hilarious new teaser for Uber Eats’ upcoming Super Bowl commercial, the businesswoman lets Charli XCX know in no uncertain terms that she’s never heard of her before.
Sitting next to the “Guess” singer as they both take part in a trend called “We Listen and We Don’t Judge,” Stewart kicks things off with a gentle dig at her counterpart’s stage moniker. “Honestly, Charli, when my agent first sent me your name, I thought it was the wifi password,” the culinary guru says as the Grammy nominee chuckles.
But Charli immediately gives it right back to Stewart. “Well, when my agent told me you were doing this, I thought you’d be doing the catering,” she tells the author, who later asks the musician, “But seriously, who are you again?”
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Both Charli and Stewart will star in Uber Eats’ commercial airing Super Bowl Sunday, which this year takes place Feb. 9. Matthew McConaughey will also appear in the advertisement, leading the “Apple” artist and TV personality on quest to prove that football was invented just to sell food.
“It was cute filming my first Super Bowl campaign with Uber Eats!” Charli said of the commercial in a statement. “Matthew and Martha are obviously legends, so I felt right at home.”
The songwriter also filmed a solo teaser for the campaign that’s more in line with the vibes of her year-defining 2024 album Brat — which reached No. 3 on the Billboard 200 — with Charli breaking down football positions in “club terms.” “The quarterback — he’s like the DJ,” she says, wearing sunglasses while sitting on a conference room table. “He controls the vibe. Bad quarterback, bad vibe.”
“The defensive lineman is sort of like a bouncer, I suppose — you have to get past him if you want to score,” she continues. “The tight end? No translation needed, babe.”
Watch Charli XCX and Martha Stewart’s Super Bowl ad teasers below.
Taco Bell is gearing up to air its Super Bowl commercial next month, showing off authentic fans across the country through clips taken at thousands of Live Más Drive-Thru Cams. Now, Doja Cat wants to be part of the fun. Explore Explore See latest videos, charts and news See latest videos, charts and news In […]
Kendrick Lamar is gearing up to take the Superdome stage in New Orleans at the Apple Music Super Bowl Halftime Show and he’s bringing at least one friend with him to the Big Easy.
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On Thursday (Jan. 23), K. Dot teamed up with Apple Music to release a teaser for his anticipated NOLA performance on Feb. 9. In the clip, Lamar revealed that his upcoming tourmate SZA will be joining him on the Super Bowl LIX Halftime Show stage.
The Compton native appears on the phone while walking the Caesars Superdome turf and he’s surprised by SZA, who gives him a blue Gatorade bath as he teases a special guest hitting the stage with him.
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“You know this field a lot bigger than people think so that’s a must,” Lamar says into the phone. “Exactly. Nah, I been thinking about a guest performer.” The 30-second clip then comes to a close soundtracked by Lamar’s GNX cut “Hey Now.”
It’s anyone’s guess as to what the Grand National Tour running mates could be performing as they boast a plethora of collabs, including “30 for 30,” “Luther,” “Gloria,” “All the Stars” and “Doves in the Wind” to name a few.
Roc Nation and Jesse Collins are joining forces as executive producers of Kendrick’s Super Bowl LIX Halftime Show with pgLang providing creative direction.
Kendrick made a brief appearance as a special guest at Snoop Dogg and Dr. Dre’s West Coast-themed Super Bowl Halftime Show in Los Angeles in 2022, but now it’s his turn to take the headlining slot. “Rap music is still the most impactful genre to date,” Lamar said in September when it was announced he’d be on the Super Bowl stage. “And I’ll be there to remind the world why. They got the right one.”
Between the Drake battle and the positive reception to GNX, 2024 was a banner year for Lamar, and he’s looking to take things to another level in ’25. February will be a busy month for Kendrick, who’s up for seven Grammy Awards, and will look to take home a few trophies before heading to New Orleans.
Super Bowl Sunday will only be a teaser for K. Dot and SZA as the former Top Dawg Entertainment teammates are headed out on a stadium run for the North American leg of their Grand National Tour starting up in April.
Watch the trailer for the upcoming performance below.
If Post Malone pulls it off, “c’mon!” could be the next “whazzup?!” The rapper-turned-country-star appears alongside comedian Shane Gillis in a preview of the pair’s Super Bowl LIX ad for Bud Light that dropped on Thursday (Jan. 23). Explore Explore See latest videos, charts and news See latest videos, charts and news The 23-second teaser […]
Let T-Pain buy U a drank down on Bourbon Street — or Rum Street, actually. In celebration of the 2025 Super Bowl taking over New Orleans on Feb. 9, Captain Morgan is transforming the city’s iconic Bourbon Street into Rum Street leading up to the Big Game from Feb. 6 to 8, when T-Pain will […]
FanDuel and Spotify are teaming up for the ultimate Super Bowl bash with an invite-only event in New Orleans featuring performances by Blink-182, Megan Thee Stallion and DJ Pee .Wee (a.k.a Anderson .Paak), Billboard can exclusively announce. The party, powered by in-house music agency Spotify AUX, will take place Friday (Feb. 7), just two days […]