spotify
Page: 26
Spotify is launching a TikTok-like vertical-swiped homepage to its mobile app. Though Bloomberg leaked the news last week, the new homepage was officially unveiled by company executives at Spotify’s Stream On event Wednesday (March 8).
The new homepage — unveiled during the demonstration led by Spotify co-president/chief product officer/chief technology officer Gustav Soderstrom — will trade Spotify’s formerly static carousels of playlist and song recommendations in favor of a vertical, swipeable, video-based interactive feed which will automatically play previews of music, podcasts and audiobooks for users in hopes of helping them discover new content.
The top of the homepage will continue to boast a few quick links to help users instantly find their favorite podcasts, audiobooks and playlists.
“When I open my home screen, I won’t have to choose what I might be interested in just based on a cover art that I’ve never seen before, or an episode name I’ve never heard of,” said Soderstrom. “Instead, I can instantly hear the most interesting part of a song or an episode.”
The new video-centric feed, as well as other announcements at Stream On, represent a move away from positioning Spotify as a solely audio-focused company and toward creating a more audiovisual platform. As Spotify CEO Daniel Ek noted in his introduction, “In the past few years, people likely thought of Spotify as being the best destination for listening. But today, this evolution is really about bringing Spotify to life.”
Spotify has spent years trying to assert itself as the world leader in audio products, diversifying its offerings from music to exclusive podcasts, live audio and — most recently — audiobooks. But not all of these pushes have played out well for the company. At least six of its live audio programs, for example, were canceled after roughly a year.
The company began to offer more visuals in recent years to strong success, including adding video capabilities to some podcasts and its Canvas feature which lets artists showcase a looping video to accompany their songs. According to Spotify, songs that use Canvas are 145% more likely to get track shares, while listeners are 5% more likely to continue streaming them.
The Canvas feature will now play an even bigger role at Spotify, Soderstrom noted, as artists’ Canvases will now serve as the visual backdrop for audio previews on the app’s newly designed homepage.
The news of its more interactive, vertical homepage marks Spotify as the latest major tech company to seemingly take cues from TikTok. Instagram and YouTube have made pushes to popularize short-form, vertical video offerings on their sites in the last few years, while on the music side, apps like Discz, a swipeable music discovery service à la Tinder, have proven there’s an appetite for interactive music recommendations. SoundCloud followed suit this week as well, announcing a vertically-based Discover page that uses AI to power tailored recommendations.
Spotify is launching a R&B First Nights program to support and amplify the genre’s rising stars and connect them to their fans, Billboard can exclusively announce Wednesday (March 1).
Explore
See latest videos, charts and news
See latest videos, charts and news
As part of R&B First Nights, Spotify will support four R&B up-and-comers’ live shows in U.S. cities, and invite their superfans to attend. The streaming service’s latest initiative is supported by Spotify’s Creator Equity Fund, which also recently supported the company’s GLOW program for LGBTQ artists.
Singer-songwriter Victoria Monét will kick off Spotify’s R&B First Nights in Los Angeles on March 31, while U.K. trio FLO will perform in Atlanta on April 13.
“To this day I’ve still never headlined my own show and it’s been a huge dream of mine, which is why this upcoming show with Spotify is so special and important to me!” says Monét in a statement to Billboard. “It’s more than a concert: It’s a celebration and kickoff to a new era of my music. Thank you so much to Spotify for what will be an unforgettable night in L.A.! My first headline show of many.”
Guys!!! Special announcement: My very first headlining show ever will be in LA on March 31st imma cry! 🥹 Come celebrate with me and let’s kick off the JAGUAR II era together. Tickets go on sale this Friday at 10AM PST. Hope to see you there 🤎Thank you @spotify @goldenvoice pic.twitter.com/FtK46cbtpl— Victoria Monét (@VictoriaMonet) February 28, 2023
Tickets for Monét’s L.A. show at the El Rey Theatre go on sale Friday, March 3, at 10 a.m. PT here.
“As Spotify continues its support of R&B globally by providing resources, visibility, and vehicles for storytelling, this series kicking off with Victoria Monét is just the beginning,” says Alaysia Sierra, head of R&B at Spotify, in a statement to Billboard. “R&B First Nights is a quarterly series in partnership with artists on their first-ever headlining show in select markets. A special moment for the artists (as a first can only happen once), but also one of the most memorable moments for a fan — we’re so excited to be giving this opportunity to R&B artists and fans. Since this is likely the first time many will be seeing their favorite artist live, we’ve been so intentional about who and where.”
Spotify is putting emerging U.S. songwriters under the RADAR.
The streaming giant this week launches RADAR Songwriter in the United States, its development program which promises a leg-up for its songwriter participants.
Grammy Award-winning songwriting and production team Beach Noise is the first U.S. act to join the program, which is activated following a soft launch last year in several international territories.
Hailing from Stockton and Los Angeles, Beach Noise is the trio of Matt Schaeffer, Johnny Kosich, and Jake Kosich. The creative team has worked with the likes of Kendrick Lamar, Bakar and Baby Keem, and is credited with producing and writing six of the tracks on Lamar’s Mr. Morale & The Big Steppers, which bowed at No. 1 on the Billboard 200 chart in 2022. One of those numbers was “The Heart Part 5,” which collected a brace of rap categories at the 2023 Grammy Awards.
Beach Noise and other songwriters selected for RADAR Songwriters should benefit from a raft of spotlights and promotional pushes across Spotify’s considerable network.
Those selected will appear on a bespoke cover of the RADAR Songwriters playlist (and their recent releases are added to the playlist); they’re featured in both local and global Spotify creative marketing campaigns; participants will receive promotion on Notable, Spotify’s home for songwriters and producers, by way of a dedicated blog post or interview and social support to amplify the news; and their recent releases will be included on the Noteable Releases Playlist.
Also, explains a rep for Spotify, songwriters tapped for the campaign will receive a dedicated “Written By” playlist that will should earn prominent placement in global spots featuring emerging talent such as RADAR and the Songwriters Hub.
Previous international rising talents celebrated by the program include Natali Noor (Sweden), Alessandro La Cava (Italy), Nathan Galante (Mexico), and Chiiild (Canada).
Spotify unveiled RADAR in March 2020, its global emerging artist program that unites the streaming service’s various domestic and international programs under a single name.
Through the pandemic, Spotify’s numbers continued to grow. According to its earning report published earlier this year, the Sweden-based business ended 2022 with 205 million paid subscribers, up 5% from 195 million in Q3. At the same time, Spotify’s total monthly active users (MAUs) reached 489 million, up 7% from 456 million in Q3.
The Weeknd reached a new high-water mark on Spotify this week.
“It’s official: On February 27, The Weeknd became the first artist in Spotify History to reach 100 Million monthly listeners,” the streaming service announced Monday (Feb. 27) via its official social media accounts on Twitter and Instagram.
For context on just how impressive 100 million monthly listeners is, other supernovas currently trail the artist otherwise known as Abel Tesfaye by tens of millions. As of press time, Drake sits at 68.6 million, Taylor Swift is garnering 80.3 million and even with the record-breaking success of current Billboard Hot 100 No. 1 hit “Flowers,” Miley Cyrus has 82.5 million.
The Weeknd’s latest streaming accomplishment comes just a few days after he dropped his new remix of “Die for You” with Ariana Grande. The duet version of the Starboy-era hit is the frequent collaborators’ fourth team-up following “Love Me Harder” (from 2014’s My Everything), “Off the Table” (from 2020’s Positions) and the pair’s 2021 remix of “Save Your Tears” (from After Hours).
Over the weekend, The Weeknd: Live at SoFi Stadium — the Canadian crooner’s new concert special filmed during last year’s After Hours ‘Til Dawn Tour — premiered on HBO Max. Earlier this month, he confirmed that the musical documentary would close out his album cycle for 2022’s Dawn FM, tweeting, “HBO concert will be the last piece of Dawn FM. I can see the horizon.”
Meanwhile, Tesfaye’s upcoming HBO drama The Idol, which he created with Euphoria visionary Sam Levinson and Reza Fahim, is set to premiere some time later this year co-starring Lily-Rose Depp, Troye Sivan, BLACKPINK’s Jennie and more.
Check out Spotify’s announcement of The Weeknd’s latest achievement below.
Max Cutler, Spotify‘s head of audio talk shows and partnerships, is departing to “return to his entrepreneurial roots,” according to the company. His exit is part of a broader reorganization at the streaming company’s podcast division, where Julie McNamara has been appointed to lead licensed exclusives in addition to her oversight of Spotify’s global podcast studios. Additionally, Bryan Thoensen will continue overseeing content partnerships for third-party creators while expanding both those efforts and his team, while Bill Simmons will now report to podcasting head Sahar Elhabashi; in addition to continuing to lead The Ringer, Simmons will partner with vp/global head of ads business & platform Lee Brown on podcast monetization across the Spotify portfolio. No layoffs are connected to these shifts, according to the company.
Stacey Tang and Glyn Aikins were named co-presidents of RCA UK; both have worked at the label since 2018, with Tang most recently serving as executive vp while Aikins was co-president of Sony Music’s Since 93, a label partnership with RCA. Tang was named to Billboard‘s International Power Players list last year.
Robin Godfrey-Cass joined Primary Wave Music to focus on catalog acquisitions for the publishing giant. Godfrey Cass has over 40 years of experience in the music industry, including as managing director at Warner/Chappell Music UK and Round Hill Carlin UK; founder of Crosstown Songs; and co-founder of Perfect Storm, which eventually sold to Reservoir.
Cathy Bauer was appointed to the newly created role of head of physical sales & marketing at ADA Worldwide. In the role, she will manage ADA’s global physical sales and marketing division “with a focus on growing partners’ businesses and establishing efficient and standardized processes,” according to a press release. Bauer will additionally be tasked with identifying growth and innovation opportunities for ADA’s artists and partners, including through direct-to-consumer initiatives. She reports to ADA Worldwide president Cat Kreidich. Bauer joins ADA from ABKCO Music & Records, where she served as vp of sales & marketing for nearly five years.
Concord promoted 12 staff members to vp and senior vp roles across multiple business areas: Carol Boldish to vp of production, Concord Label Group (Nashville); Tom Frank to vp of sync marketing, Concord Label Group (London); David Geer to vp of music & publications, Concord Theatricals (New York); Shane Guitar to vp of operations, Fearless Records (Los Angeles); Randy Linsey to vp of international marketing & sales, Craft Recordings (Los Angeles); Clare Maxwell to vp of marketing, Concord Label Group (London); Elysha Miracle to senior vp of rights data management (Nashville); Meredith O’Leary to vp of sync marketing, Concord Label Group (New York); Gary Paczosa to senior vp of A&R, Rounder Records (Nashville); Stephen Phillips to vp of sync, Concord Music Publishing (London); Kelly Voigt to senior vp of corporate communications (Nashville); and Marty Willard to senior vp of business & legal affairs (remote).
Parlophone Records announced several key promotions and hires, chiefly Jack Melhuish, who has been named GM. He will continue to oversee and develop campaigns for Parlophone’s roster while also taking on wider responsibilities at the label. Additionally, Arina Logacheva, Molly McNulty and Seb Smith have been hired as senior A&R managers while Jason Ngimbi was hired as junior A&R manager. Logacheva joins from Universal Music, McNulty comes from Kobalt Music Publishing, Smith comes from Believe Music and Ngimbi joins from BMG. Lastly, Grace O’Neill was promoted to head of radio while Sam Palm was promoted to head of the newly created insight department, where he will extend the work he’s been doing as streaming head by incorporating more robust audience data.
Marcus Wise was appointed CEO for the European region at Wise Music Group. Previously global head of media, the London-based executive will lead the company’s music publishing and recorded music interests across the continent. Additionally, Dave Holley was named Wise Music Group COO, also based in London.
Alexander Brose, former executive director and CEO of The Tianjin Juilliard School in China, will succeed Dr. Peter Simon as president/CEO of The Royal Conservatory of Music upon Simon’s retirement on Aug. 31, 2024. The transition will begin on Sept. 1, 2023, when Brose will assume the role of president designate and work closely alongside Simon leading up to his departure.
Allison Smith was promoted to vp of promotion at Big Machine/John Varvatos Records; she was previously national director of promotion. In her new role, Smith will continue cultivating relationships between rock radio and the Varvatos imprint’s roster, which includes Badflower, Ayron Jones, Starcrawler, The Struts and Violet Saturn. She can be reached at allison.smith@bmlg.net.
Samantha Steel was named COO at Triple 8 Management, where she will oversee operations, promote a positive company culture and vision and develop solutions for internal communications as well as growth potential for employees and clients. Steel first joined Triple 8 in 2017, when Good Time Inc., where she served as GM, was acquired by the company. She can be reached at Sam@Triple8Mgmt.com.
JukeJoint Foundation, a nonprofit designed to empower women of color in the music business, was launched by Fresh ‘N Sassy Productions and ENCORE Music Tech Solutions founder Janishia Jones out of Los Angeles. Current board members include Live Out L!ve CEO Candace Newman, Exceleration Music head of data strategy Britnee Foreman, Jammcard operations manager Katrina Lee and Mass Appeal head of finance Daphnee Pierre. The Foundation will help women of color forge key professional connections by providing access to music industry events, scholarships to assist in repaying student loan debt and grants to aid the launch of their own music businesses. It plans to open additional chapters in New York, Atlanta and Nashville.
Gail Berger was named senior vp and GM of automotive partnerships at SiriusXM, succeeding Rodney Pickett, who will retire at the end of the month. Reporting to chief commercial officer Joe Verbrugge, Berger will oversee the company’s automotive partnerships, automotive remarketing and automotive field operations teams responsible for growing SiriusXM’s presence in new and used vehicles. Berger, who has been with SiriusXM since 2012, was most recently senior vp of automotive remarketing.
Bryce Sherlow was promoted to A&R manager at Warner Chappell Music in Nashville, while Benji Amaefule was hired in the same role. Amaefule joins from media platform Country Central, where he served as head of artist and label partnerships; he also interviews Nashville artists and writers and reviews new music via his brand TheBenjiChord.
Drive Agency president/CEO Jessy Tolkan was appointed as chairperson of the board of directors at HeadCount, the nonpartisan, nonprofit voter registration organization that harnesses music, culture and digital media to increase voter turnout. She succeeds Peter Shapiro, who recently finished out his four-year term as chair but will keep a seat on the board.
Mary Beth O’Toole launched The Conduit Collaborative, a boutique public relations firm with locations in Los Angeles and Sacramento, Calif. The firm specializes in finding non-traditional pitch angles for clients, ranging from music artists to Washington lobbying firms. It offers a range of PR services, including tour press and red carpet services, and has already worked with the Janis Joplin estate, Universal Music and L.A. Live, among other clients. O’Toole can be reached at info@conduitcollab.com.
Sound Future Foundation, which harnesses the influence of the live event industry to further climate innovation, announced its new board of directors, including board chair Terah Lyons, who previously served as policy advisor to U.S. chief technology officer Megan Smith in President Obama’s Office of Science and Technology Policy and founding executive director of the global nonprofit Partnership on AI. The remainder of the new board includes treasurer Kelci Zile (sustainability partner, Madrona Ventura Labs); secretary Adam Brunner (senior planner & counsel, Wildstar Partners); Brandy Schultz (co-founder/chief marketing officer, Sound Future and founder of Adventure Nannies); Ashley O’Winter (co-founder/COO, Sound Future); Wesley Schultz (songwriter-producer-lead singer of The Lumineers); Sara Full (tour manager); Joe Atamian (senior vp, Wasserman Music); and Alex Bruford (founder/CEO/agent, ATC Live).
ASM Global appointed Leonie Patrick of the San Francisco Travel Association as GM for its San Francisco convention center the Moscone Center. “Her focus will be to actively create an international destination while driving a great value for live meetings and events that drive action within their communities,” said ASM Global executive vp of convention centers Dan Hoffend in a statement.
TAIT — a global group of designers, fabricators, engineers and innovators for live and location-based experiences — promoted Gemma Hodgson to chief commercial officer. Additionally, Jess Chalifoux has joined the company as vp of global business development. Chalifoux reports to Hodgson, who can be reached at gemma.guy@taittowers.com.
Sander Shalinsky was named legal counsel at SRG/ILS Group. In music, Shalinsky is best known for his work with The Weeknd and producer Bob Ezrin, among many other record labels, artists, publishers, managers and music executives.
Singer-songwriter Jewel co-founded Innerworld, a mental health platform that aims to “build the largest community in the metaverse for mental health support,” according to a press release. Jewel will serve as chief strategy officer, while founder Noah Robinson will serve as CEO.
CrossBorderWorks founder/CEO Vickie Nauman joined the advisory board of Web3 company Pixelynx, which develops new formats of music and experiences for the metaverse.
Spotify is experimenting with “token-enabled playlists,” meaning users in possession of non-fungible tokens (NFTs) can connect their wallets and listen to collections of music put together by the likes of Overlord (a company developing blockchain-based games) and KINGSHIP (Universal Music Group’s Bored Ape band). Android users in the United States, United Kingdom, Germany, Australia and New Zealand can now test the new feature.
“At Spotify, we routinely conduct a number of tests in an effort to improve our user experience,” a spokesperson for the streaming platform said in a statement. “Some of those end up paving the path for our broader user experience and others serve only as important learnings. We have no further news to share on future plans at this time.”
Spotify CEO Daniel Ek discussed blockchain technology — which enables the creation of unique digital files that are also uncopyable — on the Culture: Now Streaming podcast in 2019. “The most important thing is it will enable paying for things digitally in many of the places around the world where those kind of methods just doesn’t exist,” Ek said. “A service like Spotify, you can imagine what would happen by allowing users for instance to be able to pay artists directly. That can open up massive opportunities where all of a sudden, a user in Japan might pay a creator in Argentina. And that opens up huge opportunities for how we can further our mission.”
Last year, Spotify started allowing “a small group of artists [to] promote their existing third-party NFT offerings via their artist profiles,” according to a statement from the company. (At the time, Spotify reiterated that it “routinely conduct[s] a number of tests in an effort to improve artist and fan experiences” some of which “serve only as an important learning.”)
Steve Aoki and The Wombats were among those testing the feature, which was made available to Android users in the U.S.
Spotify announced a new listening feature that incorporates artificial intelligence technology on Wednesday (Feb. 22). Instead of clicking through an editorial playlist like Today’s Top Hits or an algorithmic one like Discovery Weekly, premium users in the U.S. and Canada can now turn to “DJ,” which supplements algorithmic recommendations with commentary about the selections delivered via an AI voice platform.
DJ “will sort through the latest music and look back at some of your old favorites — maybe even resurfacing that song you haven’t listened to for years,” Spotify wrote in a blog post. “It will then review what you might enjoy and deliver a stream of songs picked just for you. And what’s more, it constantly refreshes the lineup based on your feedback. If you’re not feeling the vibe, just tap the DJ button and it will switch it up.”
Sulinna Ong, Global Head of Editorial at Spotify, praised DJ as “a new and unique music experience” in a statement. “I’m personally so excited about DJ because we’re able to harness this power to tell an artist’s story, to be able to provide context around their work and their songs in a broader cultural arena like never before,” she added.
Spotify’s blog post also noted that “early tests” of DJ — the feature is still in beta mode — indicate “that when listeners hear that additional audio context alongside their music recommendations, they’re more willing to try something new and listen to a song they may have otherwise skipped.”
The streaming service said that technology from OpenAI, the company that also developed ChatGPT, helps furnish “insightful facts about the music, artists, or genres you’re listening to” — facts sourced in part from Spotify’s editorial team. The AI voice of DJ is based on that of Xavier “X” Jernigan, the platform’s head of cultural partnerships, who previously hosted a morning show podcast for the streaming service. Spotify announced that it acquired Sonantic, an AI voice platform, last June.
Generative artificial intelligence has become a red-hot topic in tech in recent months thanks to ChatGPT and new image generators like DALL-E 2. AI is already being incorporated by tech companies like BandLab and Boomy, which aim to make the barrier to artistic creation lower by providing aspiring acts access to AI-powered music-making tools.
ValueAct Capital Management, a hedge fund with a history of being an activist investor, now holds a stake in Spotify. Mason Morfit, the San Francisco-based company’s chief executive officer and chief investment officer, revealed the firm’s ownership in Spotify shares at an event at Columbia University on Friday (Feb. 10), according to reports.
Spotify shares rose 3.6% to $125.16 on Friday following the news.
ValueAct, which did not reveal the timing of the investment, enters the picture as Spotify appears determined to improve its margins and reign in costs. Two weeks ago, Spotify announced a reorganization and layoff of 6% of its staff. Chief content officer Dawn Ostroff, who used lucrative licensing and original content deals to build Spotify’s podcast business, departed the company. The New York-based executive’s duties were absorbed by chief business officer Alex Norström out of Spotify’s Swedish headquarters. In the fourth quarter, Spotify showed a willingness to pare costs by laying off staff in its original podcasts and some of its live programming.
“During the boom, it applied these powers to new markets like podcasts, audiobooks and live chat rooms,” ValueAct’s Morfit said according to The Financial Times. “Its operating expenses and funding for content exploded. It is now sorting out what was built to last and what was built for the bubble.”
ValueAct owns shares in dozens of companies including Twenty-First Century Fox, Nintendo, The New York Times Company, Microsoft and Adobe Systems.
Exactly what this means for Spotify’s decision-making isn’t immediately clear. Like Meta, Alphabet and some other prominent tech companies, Spotify has a dual-class share system that grants its founders with enough voting power to control corporate governance. In a single-class structure, shareholders’ voting power is proportional to the number of shares they own. In a dual-class system, ordinary shares have far less voting power than a second type of shares.
Spotify’s co-founders own only 38% of outstanding common shares but own 100% of the company’s “beneficiary certificates,” each of which has 10 times the voting power of an ordinary share but no economic rights. The arrangement gives CEO Daniel Ek and co-founder Martin Lorentzon 74.3% of voting power, according to Spotify’s 2022 annual report, and ensures the duo can choose the board of directors despite owning a minority of the company’s economic interest.
As of Dec. 31, 2022, Ek has 16.5% of outstanding common shares and 31.7% of total voting power while Lorentzon owns 11.1% of ordinary shares and 42.6% of total voting power. The next-largest shareholder, Baille Gifford & Co, owns 14.5% of ordinary shares and 5.1% of voting power. Chinese tech giant Tencent Holdings owns 8.6% of ordinary shares, but Ek exercises those shares’ voting rights.
The Ledger is a weekly newsletter that covers the financial and economic side of the music business. An abridged version appears at Billboard Pro. Pro subscribers automatically receive The Ledger. Sign up here to receive the newsletter without a Pro subscription.
Spotify finished 2022 with more than 100 million tracks in its catalog, according to the company’s annual report filed Thursday (Feb. 2). That’s 18 million more than the 82 million tracks streaming service had the year prior — which averages to about 49,000 new songs per day.
By most measures, 49,000 tracks a day is a huge amount of music. At three minutes per track, it would take about three and a half months to listen to a single day’s worth of new music from start to finish.
But 49,000 is only half the number that’s been cited in recent months. Universal Music Group chairman and CEO Lucian Grainge said in September 2022 that 100,000 tracks were being “added to music platforms every day.” Earlier that month, former Warner Music Group CEO Stephen Cooper said “roughly 100,000” tracks were uploaded “to SoundCloud, Spotify, Apple” and other platforms “on any given day of the week.”
Not that self-reported numbers have always been in sync with executives’ statements. In April 2019, Spotify CEO Daniel Ek said “nearly 40,000” new tracks were being uploaded daily. Based on Spotify’s own disclosures, however, the daily average that year was 27,000. In Feb. 2021, Ek said the number of daily tracks added to its catalog had surpassed 60,000. Spotify’s disclosures showed the daily average was 55,000 in 2020 — perhaps a function of artists staying home during the early days of the pandemic — but fell to 33,000 in 2021.
But there certainly could be 100,000 new tracks uploaded daily in aggregate. There’s more music on the internet than Spotify adds to its catalog. SoundCloud, for example, adds tracks at a faster rate than other platforms because it licenses music from record labels and distributors while also accepting direct uploads from independent musicians. The service currently boasts 40 million artists on the platform who are unlikely to be found elsewhere. When I wrote about the size of music catalogs in April 2022, SoundCloud had added 50 million tracks in about 12 months, or about 137,000 per day. It appears to have largely maintained that growth rate. From Feb. 2022 through Jan. 2023, SoundCloud added 45 million tracks — an average of 123,000 per day — according to numbers found in the company’s press releases.
Whether the number of new tracks being uploaded daily is 49,000 (17.9 million annually) or 100,000 (36.5 million annually) matters. Anybody following trends, making forecasts or deciding on M&A strategies should understand the size of the market and where the opportunities lay. The lower number is the amount of music landing on the world’s most popular audio streaming platform. The higher number better represents the size of what’s called “the creator economy,” or the universe of music being produced by novices, professionals and everybody in between.
The future of music is more music. People will still flock to chart-topping artists and congregate around a small number of superstars. But the barriers to entry are now so low that virtually anybody can commercially release music, and music streaming services increasingly serve every music niche in existence. The music creator tools market was worth $4.1 billion in 2022, according to MIDiA Research, and MIDiA forecast that the number of people paying for music software, skills sharing and learning will grow from 30 million in 2021 to nearly 100 million by 2030.
The technology to get that music online is well-established. Decades ago, Apple’s GarageBand opened the doors to self-produced music. Today, making music is far easier. BandLab, an online music creation platform, has 60 million users. Spotify-owned Soundtrap is another online music creation and collaboration tool. Any number of low-cost distributors, such as DistroKid and TuneCore, will get creators’ music to download and streaming sites around the world. LANDR cuts out the middleman and acts as both digital audio workstation and distributor.
That glut of music is good for some, bad for others. It’s great for distributors and developers of music creation tools. It’s bad for record labels that must fight harder to get their tracks heard and risk ceding market share. It’s a mixed bag for consumers who have unlimited access yet face a paradox of choice. How the industry will deal with all this music is unclear. What’s certain is there’s a lot of music out there — and the pace of new releases is only going to accelerate.
Drake reportedly became the first artist in Spotify history to surpass 75 billion collective streams, and used the moment to call out the streamer and advocate for artists.
“We should get bonuses like athletes to motivate the future artists to be consistent and competitive,” he wrote in an Instagram Story resharing a graphic that looks to be from Spotify, but which the streamer does not appear to have shared on its official accounts. “So feel free to send me a LeBron sized cheque[,] I have enough dinner plates.”
To drive his point home even further, the rapper punctuated the thought with a laughing emoji and heart with an arrow running through it, and made sure to tag Spotify’s Instagram handle, too.
Billboard has reached out to Spotify for comment.
The superstar’s streaming success has been fueled in part by his latest string of singles and guest features, including No. 1 hit “Jimmy Cooks” and follow-up “Circo Loco” — both with 21 Savage — as well as Popcaan’s “We Caa Done,” DJ Khaled’s “Staying Alive” also featuring Lil Baby and Future’s “Wait for U” with Tems.
Meanwhile, Drake and 21 Savage’s latest hit “Rich Flex” recently ascended to the dual summits of both the R&B/Hip-Hop and Rhythmic Airplay charts — the collab’s latest No. 1 tallies after also peaking atop the Hot R&B/Hip-Hop Songs and Hot Rap Songs charts as well.
Next week, Drizzy is set to hit the stage at the private jet complex Scottsdale Hangar One in Scottsdale, Ariz., for h.wood Homecoming ahead of Super Bowl LVII.
Check out Drake’s message to Spotify here before it expires.