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Valentine’s Day is just around the corner, and Rihanna has got you covered to make the holiday steamy. The OG Bad Gal took to Instagram on Thursday (Jan. 11) to show off the star product from her new Savage X Fenty Valentine’s Day collection — a pink bra and panty set, paired with thigh-high stockings. […]
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Rihanna is proving pregnancy is sexy through Savage x Fenty’s new maternity collection, which is available to shop now. Rather than focus strictly on regular lingerie and undergarments, the apparel brand is expanding to include moms and moms-to-be with sultry options that are also breastfeeding-friendly.
The new line was announced on Tuesday (Aug. 8), via social media and features a photo of the pregnant 35-year-old singer breastfeeding 1-year-old son RZA in one of the lingerie brand’s new maternity bras, with the line featuring soft fabrics and stylish features.
“Not ur mama’s maternity bras…designed by @badgalriri, approved by baby RZA 🫶🏾 #SavageXMaternity,” the caption on Instagram read followed by photos of the two modeling the maternity wear.
Keep reading to shop the new collection and visit the entire shop here.
Savage x Fenty
Savage X Cotton Maternity Bralette $44.95
Looking for an everyday bra? The cotton maternity bralette comes with a soft, breathable material that aims to be sensitive skin-friendly for added comfort. When it’s time to feed your child, the adjustable flap will open up to make breastfeeding as simple as a snap.
Savage X Fenty
Savage Not Sorry Lace Maternity Bralette $49.95
Add some chicness to your maternity bra collection with this lace version that comes with similar features as its cotton predecessor. It comes in a gorgeous light purple shade and black, allowing you to stock up and feel sexy even when it’s time to give your baby their morning breakfast.
Savage X Fenty
Make More Graphic Tee $59.95
Celebrate making babies with a shirt that encourages just that! This graphic T-shirt comes in an oversized fit you can easily pair with some maternity pants, leggings, jeans, bike shorts and more.
For more product recommendations, check out our roundups of the best SKIMS dupes, sticky bras and the best comfortable sandals.
Rihanna has never paid any regard to traditional maternity fashion, and that goes for lingerie, too. In a series of photos shared to social media Monday (July 10), the 35-year-old musician-turned-mogul showed off her third-trimester baby bump while premiering a coral Savage X Fenty bra and panties set. Ri was smoldering for the camera in […]
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Rihanna is officially stepping down as the CEO of her Savage X Fenty company, in a move to further the vision and earning potential of the brand.
According to reports, the superstar singer announced that she would be leaving the role with the lingerie brand that she co-founded in 2018 with another group including luxury house LVMH effective on Monday (June 26). Hillary Super, the former CEO of Anthropologie Group will take over the reins as Rihanna will remain executive chair. Since that origin point, her valuation is set at $1.4 billion.
“It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years,” Rihanna said in a statement. “This is just the beginning for us, and we’re going to continue to expand in ways that always connect with the consumer. I’m so grateful and excited to welcome Hillary Super as our new CEO — she is a strong leader and is focused on taking the business to an even higher level.”
“I’m thrilled to join the Savage X Fenty family,” Super said in the press release. “The brand is a major powerhouse in the lingerie and apparel industry, and its unwavering commitment to celebrating inclusivity and fearlessness is inspiring.” Prior to her being global CEO at Anthropologie, she served in leadership roles at American Eagle, Gap and Old Navy as well as Guess.
For the “Diamonds” singer, the move is another step towards realizing a stronger connection with the consumer beyond digital sales. The Savage X Fenty brand opened up brick-and-mortar locations in seven cities across the United States which include Los Angeles, Houston, Las Vegas and Atlanta, fueled by earning $125 million in investments at the beginning of last year aided by other groups including Jay-Z’s Marcy Venture Partners. Also adding to the brand’s appeal, the Valentine’s Day specials produced in conjunction with Amazon Prime have brought in more viewers and customers.
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Rihanna’s lingerie brand, Savage X Fenty, has a new CEO: Hillary Super, former CEO of Anthropologie Group and a veteran of such apparel companies as Guess, American Eagle and Gap. According to various reports, Vogue Business, Rihanna will remain the company’s executive chairman. Explore Explore See latest videos, charts and news See latest videos, charts […]
It’s been five years since Rihanna revolutionized the lingerie and loungewear world with her inclusive, diverse Savage X Fenty brand. The superstar took to Instagram on Thursday (May 11) to celebrate with some steamy new photos showing off her baby bump. Explore Explore See latest videos, charts and news See latest videos, charts and news […]
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DJ Khaled is back in his brand ambassador bag once more and this time, he’s taking on the role of model. For Savage X Fenty’s new Valentine’s Day campaign, the We The Best Music honcho donned some relaxed fits for the hot-selling fashion line.
DJ Khaled, 47, revealed that he was soon to take to the runway as a model for Savage X Fenty in an exclusive first look at the campaign in a Zoom chat with BET Lifestyle. The Miami star was grateful for the opportunity to work with Rihanna’s brand and saluted the Barbadian businesswoman’s vision.
“I want to thank Rihanna and Savage X Fenty for letting me be part of this campaign,” Khaled said. “Rihanna is a visionary, and for her to give me the opportunity to wear the clothes, it was so dope and organic. I love that she lets me be myself. I promote to the world to always be yourself. She inspires me.”
Rihanna announced the Valentine’s Day campaign as only she can on Jan. 12, and the entire collection for both guys and gals and whoever can be purchased now.
To see DJ Khaled and his Savage X Fenty look, check out the post below.
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Photo: Getty
DJ Khaled is ready to become America’s next top model. The producer dished on his role as a Savage X Fenty brand ambassador and model in a new interview on Thursday (Jan. 26).
“I’ve been trying to tell the world I wear a lot of hats. You see me in that robe,” he told BET of modeling for the brand’s Valentine’s Day campaign. “I’ve got a modeling career ahead of me, you know.”
Khaled continued: “I want to thank Rihanna and Savage X Fenty for letting me be part of this campaign. Rihanna is a visionary, and for her to give me the opportunity to wear the clothes, it was so dope and organic. I love that she lets me be myself. I promote to the world to always be yourself. She inspires me.”
The Savage X Fenty Valentine’s Day drop, which Rihanna modeled herself in a series of steamy uploads to social media earlier this month, isn’t the only collection the superstar has released lately. She’s also unveiled her limited edition Game Day line in anticipation of her halftime show at Super Bowl LVII next month, and just this week added a Fenty x Mitchell & Ness collab as well.
Meanwhile, DJ Khaled is still riding high off the success of his 2022 album God Did, which not only debuted as his fourth No. 1 album but also contained top five hit “Staying Alive” featuring Drake and Lil Baby as well as follow-up single “Big Time” featuring Future and Lil Baby.
Rihanna gave fans a red-hot preview of Savage X Fenty’s upcoming Valentine’s Day collection on Sunday.
“Heartbreaker szn,” the superstar captioned one round of photos, which feature her posing in a lacy black bodysuit in a neon-lit room of pinks, blues, purples and reds. In another series of photos, she wears an orange and purple, psychedelic print set while perched on top of a glass table, her long black hair trailing down to her backside accented by a stream of tiny braids. “#savageXfentySPORT V-DAY drop,” she teased, hinting that the latest line will be available by mid-February.
The new Valentine’s-themed pieces aren’t the only looks RiRi has been readying as of late, either. Earlier this month, the “Needed Me” singer modeled her limited-edition Savage X Game Day collection in anticipation of her upcoming Super Bowl halftime show, when she’ll take the stage on Feb. 12 at Glendale, Arizona’s State Farm Stadium to mark her first major musical performance in six years.
The sporty drop includes a number of crop-top varsity jerseys, hats, hoodies, tube tops, sweatpants, beanies and even cotton boxers patterned with tiny footballs. One oversize white tee playfully has the words “RIHANNA CONCERT INTERRUPTED BY A FOOTBALL GAME, WEIRD BUT WHATEVER” emblazoned across the front in giant block letters.
Ahead of the recent Golden Globes attendee‘s long-awaited comeback, Billboard also mapped out our dream setlist for the halftime show — from “Don’t Stop the Music” and “Rude Boy” to “We Found Love” and (fingers crossed!) a new track from the ever-elusive R9.
Get a look at Rihanna’s new Savage X Fenty Valentine’s Day snapshots below.
Need something steamy to wear this Valentine’s Day? You already know Bad Girl Ri Ri has you covered, or, as far as the clothing itself goes … not so covered. With just about one month left to go before Feb. 14, Rihanna dropped her “V-Day” line of lingerie on her Savage X Fenty website and posted a red-hot video of herself modeling one of the designs.
In the Thursday (Jan. 12) video, the “S&M” singer poses in a black lace jumpsuit with a revealing heart-shaped cutout just under the neckline. “Phuck yo roses,” she captioned the post on Twitter, adding a red heart emoji.
The piece Ri models in the video looks to be the “Lovestruck Lace” catsuit — which, according to the Savage X Fenty website, is “crotchless.” Do with that as you will.
The catsuit is now available for purchase on the site along with lacy bodysuits, corset tops, bra-and-panty sets and more. There’s even a Valentine’s-themed jockstrap for the fellas.
Similar to the design Rihanna models in her video, many of the pieces have racy cutouts or stretches of transparent fabric. As Savage X Fenty puts it in a tweet promoting the line on the company’s official account, they’re “Hot from e’ry angle.”
The new drop comes just days after the nine-time Grammy winner attended the Golden Globes Tuesday (Jan. 10), where she was in the running for best original song with her Wakanda Forever track “Lift Me Up.” Though she didn’t take home the award that night, she and A$AP Rocky — with whom Ri welcomed a son last May — did unofficially win best-dressed couple at the event.
Valentine’s Day isn’t the only major occasion happening in February that Rihanna is gearing up for, though. Two days before the holiday of love, she’ll headline the Super Bowl Halftime Show — an occasion she also celebrated with a Savage x Fenty line of “Game Day” clothing.
See Rihanna modeling her new V-Day line of Savage x Fenty lingerie below:
