savage x fenty
Rihanna is keeping the holiday season hot. The superstar took to Instagram on Thursday (Nov. 14) to share a behind-the-scenes look at her Lavish Lace campaign. “Good evening, just blessing your feeds with some Bad Gal BTS,” she captioned the clip, in which she’s seen rocking blonde hair and a yellow lingerie set — complete […]
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Mommy duty! Rihanna is a self-described “soccer mom,” and she’s putting her adorable sons to work in Savage x Fenty’s holiday campaign. The mother of two stars alongside RZA, 2 and Riot Rose, 14 months, in the campaign for Forever Savage Onesies.
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The photos feature Rihanna, Riot and RZA in matching, paisley-print hooded onesies. Rihanna’s hair is in roller while Riot and RZA are wearing hoods. The Grammy winner debuted the photos on social media on Wednesday (Oct. 30).
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“Yeah I know! We are officially one of those families that match for the holidays,” she captioned the photo. “Forever Savage Onesies for the whole family are on the site now.
The matching family pajamas will be out soon, according to a message on the Savage x Fenty website. In the meantime, Forever Onsies are available for adults in black, blue caviar, cheetah print, olive and green and red and black prints.
It’s been a busy month for Savage x Fenty which released a collaboration with Deisel earlier this month. Last week, Rihanna debuted the Savage x Fenty Lavish Lace collection with Nordstrom.
“I love to be a homemaker,” Rih Rih told E! News at the launch event on Oct. 10. “I have a lot of women in my home right now, so I just like to be exciting and celebrate things. I’m trying to build new traditions for our little family.”
“Spooky season that’s upfront,” she said of her holiday plans. “Next is Thanksgiving with my in-laws because that’s not a [holiday] in Barbados and Christmas is a very big thing for us so we’re going to do it up.” When questioning about using “in-laws” to describe her partner, A$AP Rocky’s, parents Rihanna replied, “That’s my family for life, regardless.”
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. On Thursday, Rihanna unveiled Savage X Fenty‘s Soft N’ Savage collection, adding a touch of softness and cheekiness to her lingerie […]
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Source: @badgalriri / Instagram
Rihanna may be a mother of two and possibly married to A$AP Rocky, but many men still daydream about her. Recently, she gave everyone something else to think about whenever fantasizing about her.
Yesterday, the bombshell from Barbados took to Instagram to post a video of her new photoshoot in which the 36-year-old was decked out in “schoolgirl” attire and flashed her panties as she walked away. Looking like she could easily walk into any high school and not be questioned about her age, Rihanna once again reminded us why she’s one of the baddest women alive and in the caption took a humbling and comedic approach to her beauty writing, “since I clearly won’t be achieving my six pack til next summer, I switched my summer goal to matching my shoes to my panties!”
The new post comes weeks after she posed as a schoolgirl in a promo clip for her FENTY x PUMA collection. No panties were shown in this video, but needless to say, fans still took notice of her schoolgirl look. Whether that leads to high schoolers actually buying the merchandise remains to be seen, but we’re not mad at her effort.
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Source: WWD / Getty / ASAP Rocky
Rihanna put the father of her children and son in front of the camera to help her push her latest underwear campaign.
You could hear the collective aww throughout social media after Savage X Fenty, Rihanna’s popular lingerie brand, unveiled its new Classics campaign starring her boyfriend, Hip-Hop star and fashion killa ASAP Rocky, and her son RZA.
In the photo, the couple’s now 2-year-old firstborn child sits on the rapper’s shoulders, wearing black tank tops and matching boxer briefs.
We love to see Rocky in his dad element.
The power couple became first-time parents in May 2022 and welcomed their second child, Riot Rose, in August 2023.
While the Navy, Rihanna’s incredibly loyal fanbase, is clamoring for a new album from the Bajan mogul, she is taking her sweet time to pump it out while admitting she and Rocky are not done pumping out kids.
Per Billboard:
Earlier this month, for a cover story with Interview magazine, RiRi opened up about the possibility of expanding her family even more. “As many as God wants me to have,” the nine-time Grammy winner told her former stylist Mel Ottenberg in their all-encompassing chat regarding having more children down the line. “I don’t know what God wants, but I would go for more than two. I would try for my girl. But of course, if it’s another boy, it’s another boy.”
We don’t blame Rihanna for dragging her feet regarding the music. She’s clearly enjoying being a mother, slinging panties, men’s underwear, makeup, and now hair care products with Fenty Hair.
Rihanna, take your time and continue living your best life with ASAP Rocky and your beautiful children.
The Navy and other fans are not going anywhere.
RZA is Savage X Fenty‘s cutest model! Rihanna’s lingerie and loungewear brand launched its Classics by Savage X Fenty collection on Tuesday (July 9), featuring men’s boxers, briefs and tees. In the promotional photo shared to Instagram, RiRi’s two-year-old son RZA is seen sitting on his dad A$AP Rocky’s shoulders, and both are rocking matching […]
Valentine’s Day is just around the corner, and Rihanna has got you covered to make the holiday steamy. The OG Bad Gal took to Instagram on Thursday (Jan. 11) to show off the star product from her new Savage X Fenty Valentine’s Day collection — a pink bra and panty set, paired with thigh-high stockings. […]
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Rihanna is proving pregnancy is sexy through Savage x Fenty’s new maternity collection, which is available to shop now. Rather than focus strictly on regular lingerie and undergarments, the apparel brand is expanding to include moms and moms-to-be with sultry options that are also breastfeeding-friendly.
The new line was announced on Tuesday (Aug. 8), via social media and features a photo of the pregnant 35-year-old singer breastfeeding 1-year-old son RZA in one of the lingerie brand’s new maternity bras, with the line featuring soft fabrics and stylish features.
“Not ur mama’s maternity bras…designed by @badgalriri, approved by baby RZA 🫶🏾 #SavageXMaternity,” the caption on Instagram read followed by photos of the two modeling the maternity wear.
Keep reading to shop the new collection and visit the entire shop here.
Savage x Fenty
Savage X Cotton Maternity Bralette $44.95
Looking for an everyday bra? The cotton maternity bralette comes with a soft, breathable material that aims to be sensitive skin-friendly for added comfort. When it’s time to feed your child, the adjustable flap will open up to make breastfeeding as simple as a snap.
Savage X Fenty
Savage Not Sorry Lace Maternity Bralette $49.95
Add some chicness to your maternity bra collection with this lace version that comes with similar features as its cotton predecessor. It comes in a gorgeous light purple shade and black, allowing you to stock up and feel sexy even when it’s time to give your baby their morning breakfast.
Savage X Fenty
Make More Graphic Tee $59.95
Celebrate making babies with a shirt that encourages just that! This graphic T-shirt comes in an oversized fit you can easily pair with some maternity pants, leggings, jeans, bike shorts and more.
For more product recommendations, check out our roundups of the best SKIMS dupes, sticky bras and the best comfortable sandals.
Rihanna has never paid any regard to traditional maternity fashion, and that goes for lingerie, too. In a series of photos shared to social media Monday (July 10), the 35-year-old musician-turned-mogul showed off her third-trimester baby bump while premiering a coral Savage X Fenty bra and panties set. Ri was smoldering for the camera in […]
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Source: NDZ/Star Max / Getty
Rihanna is officially stepping down as the CEO of her Savage X Fenty company, in a move to further the vision and earning potential of the brand.
According to reports, the superstar singer announced that she would be leaving the role with the lingerie brand that she co-founded in 2018 with another group including luxury house LVMH effective on Monday (June 26). Hillary Super, the former CEO of Anthropologie Group will take over the reins as Rihanna will remain executive chair. Since that origin point, her valuation is set at $1.4 billion.
“It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years,” Rihanna said in a statement. “This is just the beginning for us, and we’re going to continue to expand in ways that always connect with the consumer. I’m so grateful and excited to welcome Hillary Super as our new CEO — she is a strong leader and is focused on taking the business to an even higher level.”
“I’m thrilled to join the Savage X Fenty family,” Super said in the press release. “The brand is a major powerhouse in the lingerie and apparel industry, and its unwavering commitment to celebrating inclusivity and fearlessness is inspiring.” Prior to her being global CEO at Anthropologie, she served in leadership roles at American Eagle, Gap and Old Navy as well as Guess.
For the “Diamonds” singer, the move is another step towards realizing a stronger connection with the consumer beyond digital sales. The Savage X Fenty brand opened up brick-and-mortar locations in seven cities across the United States which include Los Angeles, Houston, Las Vegas and Atlanta, fueled by earning $125 million in investments at the beginning of last year aided by other groups including Jay-Z’s Marcy Venture Partners. Also adding to the brand’s appeal, the Valentine’s Day specials produced in conjunction with Amazon Prime have brought in more viewers and customers.
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