Rimas Entertainment
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The 2026 Grammy nominations were announced Friday (Nov. 7), with Bad Bunny, Sabrina Carpenter, Kendrick Lamar and Lady Gaga highlighting some of the biggest categories. Within the traditional Big Four categories — record of the year, song of the year, album of the year and best new artist — Interscope led all record labels with eight nominees among the 32 slots, giving parent company Universal Music Group (UMG) a commanding 21 of those 32 nods. What’s more, Interscope’s leadership structure means its total is even higher: Interscope Capitol includes Capitol (two nominations), Motown (two nominations) and the joint HYBE/Geffen partnership that signed KATSEYE (one nomination), meaning that Interscope Capitol led the way with 13 total nominations in those four categories.
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That marks the fifth time in the past eight years Interscope has led among labels. Interscope artists that received those nominations were Billie Eilish (record, song), Kendrick Lamar (record, song, album) and Lady Gaga (record, song, album). Capitol’s nominations were for Doechii (record, song), Motown’s came for Leon Thomas (album, best new artist) and KATSEYE’s nomination was for best new artist.
In second among labels with six nominations is Island Records, which achieved a few feats of its own. For the second year in a row, the label had two nominees for best new artist. This year, those two honorees are Olivia Dean and Lola Young, while last year, Carpenter and Chappell Roan were both nominated (Roan ultimately took home the award). Island — which led all labels last year, when Carpenter and Roan were both nominated in all of the Big Four categories — also saw additional nominations for Carpenter (record, song and album) and Roan (record), each of whom has received nominations in those categories for the second year in a row. Carpenter now joins Taylor Swift (who has done it twice) as the only artists to receive album of the year nominations in back-to-back years since the categories were expanded from five to eight nominees for the 2019 ceremony.
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Island is also part of a larger structure in REPUBLIC Collective, which encompasses Republic Records, Def Jam and more. REPUBLIC Collective, overall, received eight nominations, as “Golden” from the Kpop Demon Hunters soundtrack was nominated for song of the year for Republic Records and Justin Bieber’s SWAG album, released by Def Jam, was recognized for album of the year.
In third among labels is Atlantic, which got song and record nominations for ROSÉ and Bruno Mars’ “APT.,” as well as best new artist nominations for Alex Warren and The Marías. In fourth is Rimas, home to Bad Bunny, who saw his DeBÍ TiRAR MáS FOToS album nominated for album of the year, while its title track “DtMF” got song and record nominations. Columbia also grabbed two nominations — album of the year for Tyler, The Creator’s CHROMAKOPIA and best new artist for Addison Rae — while Roc Nation Distribution got a nod for releasing Clipse’s album of the year-nominated Let God Sort Em Out and Warner Records kept its best new artist success alive with a nod for Sombr, marking the seventh best new artist nod the label has racked up in the past six years.
Among label groups, the aforementioned UMG dominated with 21 nominations, while Warner Music Group accounted for five, the indies collectively garnered four and Sony Music had two.
From its new headquarters in Milla de Oro in San Juan, Rimas Publishing is redefining what it means to champion music from Puerto Rico for the world. Celebrating one decade of success as an independent publishing house — and with more than 150 authors in its catalog, including major names like Bad Bunny and Eladio Carrión — the company has established itself as one of the most influential indie players in the Latin music industry. This includes ranking at No. 1 on Billboard‘s Hot Latin Songs Publishers year-end chart for 2021 and 2022.
The story of the publishing house began in 2014, when its founders launched an innovative idea that initially seemed “crazy” at the time, explains Rimas Publishing president Carlos Souffront, who was involved since its inception. “It’s a concept born from two partners who had a vision,” he tells Billboard Español. From the beginning, Rimas Publishing was tied to Rimas Entertainment, but in 2023, it became a completely independent entity. According to Souffront, “The decision was based on a change in equity within the group of companies.” From that moment, they relocated to their new offices in Puerto Rico.
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This independence has allowed them to explore new territories and expand their global approach beyond the Caribbean, reaching markets like Chile, Mexico, and the Dominican Republic. “It was in 2020 that we signed our first talents in Chile. Today we represent six of the top 10 artists in Chile, which I consider a significant responsibility, even with the Chilean society. This reflects our global commitment,” says the company’s CEO, Emilio Morales.
In addition to its geographic expansion, Rimas Publishing is also diversifying its catalog — signing 12 new authors in the past year — moving beyond its roots in urban music to explore genres like pop, regional Mexican music, and Christian music. “Our commitment is to creators, regardless of genre,” Morales emphasizes. “We were born in urban music, but today we work with writers in various styles who are making a difference in the industry.”
Billboard Español spoke with president Carlos Souffront and CEO Emilio Morales to gain insight into the company’s journey and its vision for the years ahead.
10 years have passed since the beginnings of Rimas Publishing. How has the journey been from its creation in 2014 to now? Could you also share a little about the origins of the company?
Carlos Souffront: I had the pleasure and opportunity to be here in 2014 when this idea was created. It’s a concept born from two partners who came together with an idea that initially seemed crazy to me. But clearly, they both had a vision, and from that vision came the publisher and the record label [Rimas Entertainment], which grew together — up until 2023, when we separated.
The decision was based on a change in equity within the group of companies. This week (week of March 17), we are inaugurating the new offices, completely separating operationally from everything that was previously connected. We were integrated in areas like human resources, accounting, legacy marketing, and now we’re fully separated both physically and operationally.
You’ve worked with renowned artists like Bad Bunny and Eladio Carrión, as well as emerging talent. How has the process of supporting both established artists and new generations been, and what kind of impact has this had on Rimas Publishing’s international expansion?
Emilio Morales: On the creative side, the company’s beginnings were very closely tied to artists shared between Rimas [Entertainment] and Rimas Publishing. Originally, we supported a group of Puerto Rican artists led by Eladio Carrión, Lyanno, Súbelo NEO, and Bad Bunny, who was part of that initial phase. Between 2016 and 2017, the company began expanding beyond those initial artists, reaching talents from Colombia and eventually Chile. If you look at it from the point of view of urban and pop music, when we started, it was that 2016 generation — Bryant Myers, Anonimus, Bad Bunny — that were all the talk.
In 2019-2020, with Carlos’s help, we extended the company’s footprint internationally, focusing especially on Chile and Medellín, Colombia, where we now have an established presence. In 2020, we signed our first Chilean talents, marking an important step in Rimas Publishing’s evolution, which had previously been primarily Caribbean-focused. In the early days, we worked with creatives like Amenazzy and La Manta in the Dominican Republic, but our focus was largely regional.
With Chile’s connection to other international markets, our agenda became much more global. This led us to build an extraordinary professional team, composed of Puerto Rican local talent, collaborators from regions like Mexico, Colombia (especially Medellín), and the Dominican Republic, and support from our CFO based in Miami. We now represent six of the top 10 artists in Chile, which we view as a significant responsibility, not just to the artists but also to Chile’s society.
In Puerto Rico, musical talent has always been abundant, but many artists signed with companies based in places like Miami. For us, it’s been special to witness how this new generation of creatives has fostered an extraordinary scene, with songs like “Gata Only” and “Una Noche en Medellín.”
In Mexico, we’ve also observed a major movement, particularly in regional Mexican music. Michelle Maciel, who writes for artists like Carín León and is part of our roster, exemplifies the way we’ve expanded in the last five years. Beyond entering new territories, our focus has always been on broadening the repertoire and supporting creatives’ dreams.
You’re opening a new office in Puerto Rico. What strategic role does this location play in Rimas Publishing’s global operations now that you have this new headquarters?
Souffront: Although we are based here, as Emilio mentioned, we continue serving clients worldwide, and that will always be a key part of our approach. Not only are we expanding globally, but we’re also diversifying into other genres, such as Christian music, where we’re investing heavily in the talent we’ve signed and continue looking to sign. Why Puerto Rico? Because the team is Puerto Rican, the company was founded here, and our roots are here. Almost exclusively, with one or two exceptions, everyone on our team is Puerto Rican, and we take great pride in that. In addition, many of the artists we represent are based here. We want them to understand that they don’t need to hold Zoom meetings or travel to Los Angeles; we’re just 15 minutes from their homes, ready to welcome them with our full team. That’s something that sets us apart from many large publishing companies.
Rimas Publishing Office in Puerto Rico
Courtesy of Rimas Publishing
Morales: Being in the Caribbean is strategically a huge advantage. It allows you to travel to Colombia in two hours, which is challenging for large companies based in Los Angeles. For us, it’s much more efficient. We can move quickly to South America, North America, or even Europe directly. Additionally, Puerto Rico has immense talent and individuals who, unfortunately, often end up in industries unrelated to music. Someone had to take on the challenge and create jobs here, especially in something as dignified as music publishing. Today we are proud to serve as a business model for our city and our country. We believe this represents a new economy for Puerto Rico and a new chapter for our company. We chose to invest in families who needed opportunities the most. Many talented people here have been educated in prestigious institutions like Berklee College of Music or Loyola University Museum of Art, and were perfectly prepared. However, they couldn’t find jobs aligned with their true passions. We’re proud to welcome them, provide opportunities, and support Puerto Rican families.
What are some of the most important plans for Rimas Publishing in this new phase as an independent publishing company?
Morales: First, we are undergoing a strategic expansion of our business, as I mentioned, into places like Chile, Mexico, and the Dominican Republic, where we’re increasing talent investments. Second, we have a very important project called Faith Sounds. It’s a program in which we support the best composers from our roster and aim to impact the region with faith-based and Christian music. Featured artists in this project include Shammai, Gabriel EMC, Lizzy Parra — a Dominican artist with an impressive career trajectory — and Barajas, with a presence in the U.S., Puerto Rico, and other countries. The goal is to enhance their creations and strengthen our licensing efforts because we see significant opportunities in this space.
Over the past 18 months, we’ve hired key personnel to optimize our synchronization and commercial licensing operations. This includes everything from Christian films and positive music to broader markets aligned with that philosophy. Furthermore, we’re making strategic alliances with important brands like Netflix, Hulu, Amazon Films, and others we’ve historically collaborated with.
Souffront: From a broader perspective, our vision rests on three main pillars. First, growing responsibly. We currently have 150 artists under contract, and our goal is to maximize their output — their art. Current technology provides tools that allow us to further amplify their work and optimize their impact. Second, expanding into other genres. While our roots are in reggaeton, and we will never abandon that essence, our aspirations extend far beyond being just a reggaeton publisher. Third, we are actively exploring the acquisition of existing catalogs, which is critical for our future. Our growth plan is clear and systematic.
Rimas Publishing Office in Puerto Rico
Courtesy of Rimas Publishing
Looking ahead to the next five to ten years, what is your vision for the publishing company? What impact do you want to have on Latin and global music?
Morales: Our goal as a company is to become a worldwide leader in service and technology for our clients — a core part of our DNA that we embody daily in our mission and vision. We want to be recognized not only for the success of working with the biggest Latin artists in the world but also for delivering the best technology, service, and attention. We aim to take that to the next level, increasing our cultural impact and creating opportunities to connect with the global movement. We’re investing heavily in developing our authors, taking them to places like Brazil, France, and other destinations to collaborate with companies of all sizes—from major American record labels to companies in China, Africa, and beyond. Our goal is to build a sustainable and successful ecosystem for authors in Latin America and the world. We’re getting closer to achieving the milestone where people say: “They’re not the biggest, but they’re the best.” That’s our true aspiration, and we’re on the right path.
Souffront: Beyond the plans I mentioned earlier, within the next ten years, one of my aspirations is for us as an independent Latino company to provide services to other small independent publishers in Latin America or Spain. We want them to join the family of this publishing house, letting us provide them with services. That will only come when people continue to know and recognize us as the best.
Originally in Spanish, this interview has been edited for length and clarity.
Rimas Entertainment, home to Bad Bunny and the No. 1 label on Billboard‘s 2024 year-end Top Independent Labels chart, has acquired a “significant” stake in Dale Play Records, the maverick Argentine label that’s home to DJ Bizarrap, Rels B and rapper Duki, Billboard can reveal.
The partnership includes Sony Music Latin Iberia, which continues to own a stake in the label. Helping bring the deal to fruition were Rob Stringer, Sony Music Group chairman and Sony Music Entertainment CEO; Afo Verde, chairman/CEO of Sony Music Latin America, Spain and Portugal; and Brad Navin and Jason Pascal of The Orchard.
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Fede Lauria, the Argentine executive who founded Dale Play out of Argentina and grew the label to its current stature, will retain a smaller percentage of the company and continue as CEO. The Orchard will also continue to distribute Dale Play as it has for years. The company’s other business verticals, which include booking and management — including the management of Duki, Nicki Nicole and Bizarrap — are not part of the deal and will remain solely under Lauria.
The partnership brings together two indie companies that have redefined the way Latin music is made and promoted on a global scale, with both developing and capitalizing on a new wave of urban music in Spanish — one centered in Puerto Rico (Rimas) and the other in Argentina (Dale Play) — with international ambitions. Rimas has already expanded its roster beyond Puerto Rico, signing Spain’s Quevedo and Mexico’s Latin Mafia.
“From day one, our mission has been to support and develop artists with authenticity and respect for their identity,” said Rimas Entertainment CEO Noah Assad in a statement. “With Federico and Dale Play, we’ve built a relationship founded on trust and mutual admiration. This alliance will allow us to break new boundaries and create opportunities for our artists and teams.”
In an earlier conversation with Billboard, Assad noted that this is Rimas’ first major acquisition and that it follows a longstanding friendship and years of business dealings between him and Lauria.
“We’re working hand in hand and all we’re doing is adding more value to each other, him to me and me to him,” he said. “The collaboration already existed. We’re formalizing something that was already happening.”
Lauria was already an established concert promoter in Argentina with the company Dale Play (which currently sells over 1 million tickets per year, mostly in Argentina) when he created the label portion of his business, Dale Play Records, in 2017, focusing on a previously untapped rap and trap music scene bubbling out of Argentina. Sony Music came in as a partner in 2020.
“Afo and I have had a long-standing friendship for many years, united by a mission to elevate Latin music to the highest level,” said Lauria in a statement. The new partnership with Rimas, he told Billboard earlier, “reflects a journey we have been on for many years with Noah, Jomy and the RIMAS team. We share the same vision and values. Our companies are 360 companies with similar philosophies and origins. They’re rare in the global market. We do management, booking, label, publishing. The potential that these two ecosystems have together and the mutual collaboration that our artists and businesses can have is huge.”
Fede Lauria, Noah Assad and Afo Verde.
Afo Verde/Sony Music Latin Iberia
Added Verde in a statement: “I have great admiration for the achievements of both Fede and Noah. They epitomize the new generation of executives and label leaders, characterized by their independent spirit and innovative approach. It is a privilege to continue our partnership with them, and I love that they wanted to work together.”
Assad and Lauria’s working relationship dates back to Bad Bunny’s early days as an artist playing small venues in Buenos Aires, which Lauria booked. Today, he still promotes Bunny’s Argentina stadium and arena dates. The two have since worked together on multiple artist collaborations and started discussing a possible partnership three years ago, with conversations solidifying last year.
“This alliance is key to expanding our global reach and connecting with talent wherever it may be,” said Jonathan “Jomy” Miranda, president of Rimas Entertainment, in a statement. “We have always been at the forefront of discovering new artists, and now, through this partnership, we will have ears in more corners of the world to support and develop the next generation of stars.”
“Rimas is still Rimas and Dale Play is still Dale Play,” said Lauria during his conversation with Billboard, when asked about the future management of the respective labels. But, he adds, both labels have been “an essential part of the development of a cultural movement, and we’re in the process of shaping artists in Spain and Mexico that aren’t Argentine or Puerto Rican. Being together gives us huge power.”
Everything aligned to make the partnership come together now, said Assad. “We want a partner that has a clear vision, knows what they want and knows their destination,” he adds. “Culturally speaking, we share a lot of the same culture, and that’s why we’re doing this strategic alliance.”
Puerto Rican salsa singer Christian Alicea has signed a record deal with Rimas Entertainment, Billboard can announce. The announcement comes ahead of the release of Alicea’s upcoming single “Hello, What’s Up?,” which is set to drop Thursday (Feb. 20) at 7 p.m. ET. “I’m feeling a lot of emotions but mainly I feel proud,” Alicea […]
At this point in his career, Bad Bunny is way beyond breaking records. In 2020, he became the first artist to notch a No. 1 on the Billboard 200 with an all-Spanish album, and he’s the only one to repeat the feat — not one, not two, but four times.
Now, Bad Bunny’s latest album, Debí Tirar Más Fotos, has spent two weeks at No. 1 on the Billboard 200 — and it currently seems poised to notch a third consecutive week atop the tally. Of his four No. 1 albums on the all-genre chart, it’s now the second longest running at the top spot; his 2022 set, Un Verano Sin Ti, collected the most weeks there with 13 non-consecutive weeks.
This week, Debí Tirar Más Fotos is also No. 1 on Billboard’s Top Latin Albums chart, and the song “DtMF” is No. 1 on the Billboard Global 200 chart for the second consecutive week. Bunny, in fact, occupies more than half the top 10 on the Global 200. On Billboard’s Hot Latin Songs chart, nine of the top 10 songs are Bunny’s, including “DtMF” at No. 1.
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It’s an astounding showing, even for an artist as big as Bad Bunny. It’s also worth considering that Debí Tirar Más Fotos debuted at No. 2 on the Billboard 200 following an incomplete debut tracking week due to his decision to release the album on a Sunday — Jan. 5 — in anticipation of the Jan. 6 celebration of Three Kings Day, which is a big deal in Puerto Rico and ties with the album’s love of Puerto Rico theme.
But Bunny quickly made up for lost time with a blitz of finely-tuned and very creative publicity efforts that ping-ponged from the U.S. to Puerto Rico, including his stint co-hosting The Tonight Show alongside Jimmy Fallon, playing a surprise concert at a New York subway station, co-hosting a morning news show in Puerto Rico and surprising local podcaster Chente Ydrach with Puerto Rican parranda.
The final flourish was announcing a 21-date residency at Puerto Rico’s Coliseo de Puerto Rico, with the first several dates available exclusively to Puerto Rican residents.
A major architect in Bunny’s marketing and promotional strategy is Monica Jiménez, director of marketing and brand partnerships at Rimas’ Bad Bunny Division.
Jiménez, who worked with brands like Coty and Procter & Gamble before joining Bunny’s label and management company, works together with Rimas CEO Noah Assad on everything Bad Bunny and was pivotal in executing the artist’s complex vision. The success of Debí Tirar Más Fotos earns her the title of Billboard‘s Executive of the Week.
What exactly was your role in this album’s roll-out?
One of my duties is understand and bring to life the vision of the artist for the album. Benito is an artist who fully immerses himself in the many facets of a release process, including marketing, and it’s crucial to achieve what he visualizes for the project. I usually bring together the amazing ideas of the entire team and also look for new ideas to ensure a robust and strategic plan. I also focus on implementing the plan so it meets expectations, but above all, so it truly represents Benito’s essence as an artist and conveys the message of the project.
So, what was this message? And what was the overlying strategy for the album?
The strategy was telling a story through nostalgia and taking a message of love and appreciation for our upbringing, regardless of where or what that upbringing was. With this album, we underscored our pride for Puerto Rico, and we wanted the whole world to feel this same pride. That’s what we’ve presented in all our storyline and in everything we’ve done inside and outside the island. I think that’s what’s pushed such a special connection between the album and its listeners.
We’re closing in on a third consecutive week at No. 1 on the Billboard 200, more than any other of Benito’s albums except for Un Verano Sin Ti. What do you attribute that success to?
DEBí TiRAR MáS FOToS has been a very special project. I think the entire world has seen and understood the essence of what the album wanted to communicate: Benito’s love for his culture and for his Latin people. I believe this has made the reception to the album different [from other albums].
This feels like more of a passion project than any of Benito’s previous albums. Do you think that has had an impact on people’s obsession with it?
Definitely. Benito has always been very vocal about his commitment and love for Puerto Rico. But here, he’s devoted an entire project to his island — not only conceptually but also musically, betting on root genres and on young, local talent like Los Sobrinos [the band on the album, made up of students from Puerto Rico’s Escuela Libre de Música] and Los Pleneros de La Cresta. It’s made people look at the project from another point of view and value it even more.
Benito did more promo for this album than any other. Why? And how did you convince him to do it?
I truly think his connection with the project made everything flow easier. He wanted to do it that way, to support the release in the way he did. The key is ensuring that what we do resonates with him, with his personality as an artist and with his vision. Once we have that, everything is easier.
Can you give me examples of marketing strategies that you thought were particularly effective?
Our strategy to reveal the song names generated a lot of buzz. We collaborated with Google Maps and Spotify, and as part of the collaboration, coordinates for each song on the album’s tracklist were revealed on Spotify, encouraging fans to dive into Google Maps for hidden clues. We not only looked for a different, interactive way to do this, but it led to many people discovering different places on our island.
Another major effort was the short film released prior to the album. The story it told [of an older man, played by filmmaker and actor Jacobo Morales, who reminisces of his life and love for Puerto Rico] was a great preamble to the album. It was an emotional, well-done piece [directed by Bad Bunny himself] that connected with many people in and out of Puerto Rico. Plus, those short previews of different tracks that were included in the video opened up an enormous conversation on social media on what people could expect from the album.
Does it surprise you that such a Latin album is the most consumed in the U.S.?
More than a “Latin” album, it’s about the [Puerto Rican] rhythms that make up the album. I’m definitely positively surprised, and as a Puerto Rican, it fills my heart. It’s a huge step for music as a whole.
What’s next with this album?
We never stop. There are many things coming up around the album. Plus the residency in Puerto Rico, which is something historic and will definitely be special for everyone who comes to visit and enjoy.
Tony Dize has inked a record deal with Rimas Music, and will make his highly-awaited comeback with new music, Billboard can exclusively announce today (Sept. 24). With a trajectory that spans over 20 years, the Puerto Rican artist born Tony Feliciano Rivera gained popularity as “La Melodía de la Calle” (the melody of the streets) thanks to his smooth vocals that backed his signature romantic reggaetón sound.
Rimas — home to Bad Bunny, Arcángel, and Eladio Carrión, to name a few — will not only “revive his classic reggaeton sound but also propel his music into the future, pushing the boundaries of Latin music,” according to a press release.
“This is a very important moment for Rimas and for Tony Dize,” said Junior Carabaño, co-founder of Rimas, in a statement. “Tony’s signing is a testament to our ongoing mission to work with artists who have not only shaped the culture but continue to drive it forward. Over the past year, we’ve been committed to making this partnership a reality, and it’s an honor that Tony has trusted us for this new chapter in his career. Together, we aim to take his timeless sound to new heights and reach even broader audiences worldwide. We can’t wait to make history together.”
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On the Billboard charts, Tony secured nine entries on the Hot Latin Songs chart including “El Doctorado” at No. 8 in 2010. The song also reached No. 1 on Latin Rhythm Airplay for two weeks that same year. In 2014, he peaked at No. 2 on the latter chart with “Prometo Olvidarte.”
He additionally secured his first and only entry on the Billboard 200 chart with his debut album, La Melodía de la Calle, in 2008. He reached No. 1 on Latin Rhythm Albums in 2009 with La Melodía de La Calle (Updated); and in 2015, his set La Melodía de La Calle, 3rd Season, debuted at No. 1 on both Top Latin Albums and Latin Rhythm Albums charts.
Most recently, he was a featured artist on Bad Bunny’s “La Corriente,” part of his Una Verano Sin Ti album. The infectious collab earned Dize his only entry on the Billboard Hot 100 chart in 2022, and on both Global charts: No. 17 on the Billboard Global 200 and No. 20 on the Global Excl. U.S.
On the heels of the signing, the “Permitame” singer will release his new single “Quisiera,” accompanied by a conceptual video directed by Nuno Gomes.
Rimas Publishing, known for its influence in urban music and its management of stars like Bad Bunny, Arcángel and Eladio Carrión, is launching Faith Sounds, a platform dedicated to supporting and elevating Christian music artists, Billboard Español can announce today (Sep. 16) exclusively. The project seeks to offer a formal structure and advanced resources to Christian artists, providing collaboration opportunities, songwriting camps and a support network to boost their careers.
Faith Sounds is not a recent idea, but rather the evolution of a commitment that Rimas Publishing has maintained since its beginnings: supporting music with a positive message, Emilio Morales, managing director of Rimas Publishing, and Christopher Hernández, who will lead the marketing division, tell Billboard Español. “This was born from a need to be able to give even more visibility to these significant artists within our roster,” says Hernández. “The goal is to elevate them, create new collaborations and take them to different areas that perhaps they could not have reached on their own.”
The platform currently has a roster of 12 artists, covering a wide range of genres within Christian music. Among the most notable names are Lizzy Parra, a Christian trap singer from the Dominican Republic; as well as producer Barajas; Christian reggaeton artist Gabriel EMC; and gospel crooner Shamaai, all three hailing from Puerto Rico.
Additionally, they have established key alliances with companies such as Adarga Entertainment, and the Gospel Music Association (GMA), which has allowed them to access new opportunities in the niche and give greater visibility to their artists at important events such as the Dove Awards. According to Morales, the support of influential Christian companies has allowed Faith Sounds to gain credibility and establish itself in the sector.
Faith Sounds also seeks to foster collaboration between Christian and secular music artists. Camps have already been held in conjunction with Capitol Christian Music Group, with talents from both sides participating. “We invest in ensuring that our A&Rs, who are exposed to the biggest artists and producers in the world — the same person who may be serving Cris MJ, Lyanno, or Eladio [Carrión] one day — are the same persons who will be providing service to the client who is participating in the camp,” Morales adds.
With Faith Sounds, Rimas Publishing seeks to continue breaking patterns and offer Christian artists a broader and more diverse audience by breaking down barriers between Christian and secular music.
Rimas Entertainment has announced new corporate appointments, adding two key executives to its leadership team, Billboard has learned.
Rodrigo Prichard has been named general manager of Rimas Entertainment, and will begin July 1, reporting directly to the company’s chief operating officer, Jorge Bracero. Kristen Quintero-Garriga has been named vice president of brand partnerships under RIT.MO, Rimas’ new division that acts as a creative consultancy and sales force.
“I am thrilled to welcome Rodrigo Prichard and Kristen Quintero-Garriga to our corporate leadership team,” Bracero said in a press statement. “Their deep knowledge and experience in the music industry and in creating strategic alliances are invaluable to us at this time of growth and evolution. I am confident that their leadership will be crucial in further driving Rimas’ success in the future.”
Prichard, who was vp of legal and business affairs at Universal Music Latin before joining Rimas, will oversee all departments of the record labels within the Rimas conglomerate (Rimas Music, Sonar, Nain Music) in Puerto Rico, the United States and all other markets.
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Prior to joining Rimas, Quintero-Garriga was market manager at Puma Energy LATAM, Burger King and Advice Global. In her new role, she will lead brand partnerships, offering her expertise to Rimas, Habibi, Rimas Sports, Fundación Rimas and Rimas Nation, among others.
“Rimas is what all other brands aspire to be right now: agile, smart and passionate,” Prichard expressed. “I am honored to join this family of visionary professionals and look forward to contributing to the brand’s success.”
Quintero-Garriga added: “The speed and efficiency with which each business line under Rimas Entertainment has developed have created great opportunities to forge strategic alliances with local and international brands, which we will capitalize on. We are focused on creating unparalleled collaborations with brands and our world-class artists, athletes and events that we are bringing to Puerto Rico.”
Ñengo Flow has signed an exclusive record contract with Rimas Entertainment in a bid for his international expansion, Billboard can announce today (Oct. 31). The alliance that includes touring, merchandising, and brand partnerships strategies, “marks a significant step in the evolution of the reggaeton genre pioneer, known for the distinctive touch of his rhymes and […]
Rimas Publishing — home to renowned songwriters and producers such as Bad Bunny, Eladio Carrión, Mora, and Súbelo NEO — has inked a strategic partnership with music metadata Muso.AI, Billboard has learned. Focused on businesses, catalogs, and individual profiles, the new deal will provide a new standard for next-generation transparency that will directly benefit Rimas’ […]
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