Rihanna Super Bowl Halftime Show
Rihanna‘s Super Bowl LVII Halftime Show is officially the most-watched halftime show performance of all time, according to an adjusted Nielsen report Tuesday (May 2).
The live performance — her first in more than five years — attracted 121.017 million viewers during the Feb. 12-dated broadcast. Nielsen’s revised report regarding Super Bowl LVII between the Kansas City Chiefs and the Philadelphia Eagles also makes this year’s big game the most-watched Super Bowl in history.
According to the Associated Press, Nielsen revised this year’s original figure of 113.1 million by 2 million “after a review that revealed encoding irregularities as well as issues with out-of-home measurement.” The new 115.1 million figure breaks the record that was previously set by the 2015 Super Bowl between the New England Patriots and Seattle Seahawks, which had 114.442 million viewers (not including streaming). This year’s figure also surpassed that of the 2017 Super Bowl between the Atlanta Falcons and the New England Patriots (113.668 million), which previously held the most-watched record out of Fox Sports’ 10 Super Bowl broadcasts.
During RiRi’s now history-making performance at Glendale, Ariz.’s State Farm Stadium, she not only revealed she was pregnant with her and partner A$AP Rocky‘s second child, but she also performed her Billboard Hot 100 No. 1 hits like “Only Girl (in the World),” “We Found Love,” “S&M,” “Rude Boy,” “Work” and more. Ahead of her big night, Rihanna’s Savage x Fenty lingerie and clothing brand sold “Rihanna concert interrupted by a football game, weird but whatever” T-shirts as part of its game day collection. And considering millions more people tuned into her “concert” than the game, there’s truth to that slogan.
Rihanna’s catalog of songs surged 140% in official U.S. on-demand streams after her Super Bowl LVII halftime performance (Feb. 12), according to initial reports to data tracking firm Luminate (which provides data for Billboard’s charts). On Sunday and Monday (Feb. 12-13), her collected songs (on which she is the primary artist, according to Luminate) tallied 62.2 million on-demand official streams – up 140% from 25.8 million on the two days prior (Feb. 10-11).
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
Plus, Rihanna’s on-demand official streams have increased weekly since the top of the year, as anticipation built towards the big game.
In the week ending Dec. 29, 2022, her songs generated 42.3 million on-demand official streams, and in the six subsequent weeks they grew each frame, to: 48.9 million (week ending Jan. 5), 51.5 million (week ending Jan. 12), 53.4 million (week ending Jan. 19), 55.1 million (week ending Jan. 26), 57.1 million (week ending Feb. 2) and 65 million (week ending Feb. 9).
In the first four days of the current tracking week (ending Feb. 16), Rihanna’s songs have generated 88 million clicks, so the full seven days is bound to be robust once the final numbers are available on Feb. 20.
Sales Story: Rihanna’s catalog of songs (again, those where she’s the primary artist, per Luminate) also gained. They sold 42,000 downloads in the U.S. on Sunday and Monday (Feb. 12-13) – up 473% compared to what they sold on Friday and Saturday (Feb. 10-11): 7,500.
Halftime Tunes: The dozen songs (see below) that Rihanna performed during the halftime show (excluding snippets heard briefly) collectively garnered 27.7 million on-demand official streams in the U.S. on Sunday and Monday – up 219.6% compared to the two days prior, when they collected 8.7 million.
The most-streamed halftime-performed song following the Super Bowl was “Umbrella,” with 3.8 million official on-demand streams on Sunday and Monday (up 177% compared to the 1.4 million it snared on Friday and Saturday). “Diamonds” was the second-most streamed halftime tune after the show, with 3.2 million on Sunday and Monday (up 231% compared to 954,000 on Friday and Saturday). “Umbrella” (from 2007) and “Diamonds” (2012) were the final two songs, respectively, that Rihanna performed during the halftime show.
The 12 halftime-performed songs sold 27,000 downloads on Sunday and Monday – up 976% compared to the 2,500 they sold on Friday and Saturday.
Rihanna’s catalog of songs and albums could post sizable gains on Billboard’s weekly charts dated Feb. 25, reflecting the sales and streaming tracking week ending Feb. 16. News of such impact will be reported on Billboard.com in the coming days.
Here are the songs that Rihanna performed (excluding snippets) during the Super Bowl halftime show (with original artist chart credits noted if other than Rihanna): “Bitch Better Have My Money;” “Where Have You Been;” “Only Girl in the World;” “We Found Love,” featuring Calvin Harris; “Rude Boy;” “Work,” featuring Drake; DJ Khaled’s “Wild Thoughts,” featuring Rihanna and Bryson Tiller; “Pour It Up;” Kanye West’s “All of the Lights,” featuring Rihanna and Kid Cudi; Jay-Z, Rihanna and West’s “Run This Town;” “Umbrella,” featuring Jay-Z; and “Diamonds.”
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
More than 100 million people are expected to tune in for this year’s Super Bowl. If you don’t want to miss out on the action, we’ve rounded up all the ways to watch and stream Rihanna’s highly anticipated halftime show (and the championship game between the Philadelphia Eagles and Kansas City Chiefs.)
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
Keep reading for a breakdown of ways to watch Super Bowl LVII live from the State Farm Arena in Glendale, Ariz.
How to Watch the Super Bowl Halftime Show
What time does the Super Bowl start? Super Bowl LVII will broadcast live on Fox and Fox Deportes on Sunday at 6:30 p.m. ET/3:30 p.m. PT.
And Rihanna’s not the only music act headed for the Super Bowl. Babyface will sing “America the Beautiful,” Sheryl Lee Ralph is slated to sing “Lift Every Voice and Sing” and Chris Stapleton will sing the national anthem.
What time does the Super Bowl halftime show start? The halftime performance usually takes place about an hour-and-a-half into the game, which means that fans can expect to see Rihanna take the stage somewhere around 7:45-8 p.m. ET.
If you already have access to Fox through cable, satellite, internet or an HD antenna, check your local listings for further information. If you’re not subscribed to a streaming plan, there a few different, money-saving options out there like Fubov TV, DirectTV, Sling, Hulu + Live TV, YouTube TV and NFL+ (Express VPN allows you to stream from outside the U.S.).
Fubo TV
$74.99/month
Looking for free trial? Fubo, Direct TV, YouTube and NFL+ offer free trials for up to a week in most cases. Streaming packages range from as low as $4.99 up to approximately $75 per month.
TV Deals for the Big Game
Looking for a new TV? Super Bowl Sunday is the good time to scoop up a new TV on sale. See below for a list of TV deals that you won’t want to pass up.
Best Buy
Samsung 85-inch Class TU690T Series LED 4K UHD Smart Tizen TV
$999.99 $1,399.99 29% off% OFF
In the market for a large-screen TV? This 85-inch Samsung Series LED 4K UHD Smart Tizen TV is marked down $400 at Best Buy — plus it’s available for delivery and in-store pickup. If you want a smaller option, the 65-inch Samsung TV is less than $500 at Best Buy.
Best Buy
LG 72-Inch OLED 4K UHD Smart TV
$1,699.99 $2,799.99 39% off% OFF
If you prefer OLED, check out this 77-inch LG TV. An advanced α7 Gen5 AI Processor 4K adjusts the picture and sound qualities that put you right in the center of the action — without leaving home. The TV has built-in access to Netflix, Prime Video, the Apple TV app, Disney+, HBO Max, over 300+ LG channels and it comes with three free months of Apple TV+.
Amazon
Amazon Fire TV 65-Inch Omni Series 4K UHD Smart TV
$599.99 $759.99 21% off% OFF
Save $150 on this 65-inch Amazon Fire HD currently discounted to $599.99. Bring the game to life and stream over a million shows and movies on the 4K Ultra HD TV.
Walmart
Hisense 43-Inch 4K UHD Google Smart TV
$228
This 43-inch Hisense A6 seires TV features stunning picture with added pre-sets such as Sports Mode, Movie Move and Game Mode.
Walmart
Vizio 50-inch Class M6 Series 4K QLED TV
$398
Vizio’s best-selling, Class M6 Series 4K QLED TV offers an immersive viewing experience with true-to-life picture, Bluetooth headphones capabilities, Apple Airplay 2, built-in Chromecast and Watch Free+ to stream sports, movies, news and more.
We’re less than three weeks away from the highly anticipated Rihanna concert, a.k.a the Super Bowl LVII halftime show, and the “Love on the Brain” singer is getting fans hyped for her upcoming performance on Friday (Jan. 27) with a new teaser video.
Explore
Explore
See latest videos, charts and news
See latest videos, charts and news
In the clip shared to Twitter, RiRi strikes a number of poses in an oversized jersey and sweatpants from her new “Game Day” Savage X Fenty collection. “Pre gaming in @SavageXFenty,” she captioned the post.
The sporty Savage X Fenty drop features 17 styles, from hoodies to boxers, sweatpants, two-tone varsity jerseys, beanies, bandanas and tube tops, with sizes ranging from XXS to 4X. There’s also a white graphic tee with the important message: “Rihanna Concert Interrupted by a Football Game, Weird But Whatever.”
The newly rebranded Apple Music Super Bowl Halftime Show, which is being produced by DPS with Roc Nation, will take place on Feb. 12 in Glendale, Arizona.
According to WWD, the singer will also launch a three-day “Game Day” pop-up shop in Los Angeles from Jan. 27-29 where customers will be able to shop the entire collection in a football-themed store. As is customary, new mom Rihanna is keeping details of her halftime extravaganza under tight wraps, telling ET in Nov., “I can’t believe I even said yes. It was one of those things that even when I announced it, I was like, ‘OK, I can’t take it back. Now, it’s like final.’ The Super Bowl is one of the biggest stages in the world, it’s an entertainer’s dream to be on a stage like that,” she added. “But it’s nerve-racking. You want to get it right. You know, everybody’s watching. And they’re rooting for you. And I want to get it right.”
-
Pages