Record Labels
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Warner Music Group reported quarterly revenue was up 6% as of Sept. 30, as the third-largest U.S.-based music rode a solid release slate that included the Barbie soundtrack, Zach Bryan and FIFTY FIFTY to eclipse $6 billion in overall annual revenue for the first time. WMG reported revenue for its fiscal fourth quarter rose to […]
Creative agency, record label and artist-services company Big.Ass.Kids has launched a new hub on its website called the Neighborhood, a sort of digital universe where artists, writers, music fans and music industry executives can meet, share their work, tap into creative and artist services and even buy and sell books and music.
The Neighborhood, which is live now on the Big.Ass.Kids website, is a fully-illustrated world with its own characters and storefronts, each of which represents a different functionality for the ecosystem that B.A.K. has created.
One storefront, called the B.A.K. Projects, is a home to showcase the company’s creative work, which has included campaigns for the new Rick Ross and Meek Mill album Too Good to Be True; work with Lion Babe, Smino and Bishop Nehru and MF Doom; and its label compilation, See You Next Year in partnership with Pigeons & Planes, which came out this year and was executive-produced by Mike Dean. (A second volume, due out next year, was recently recorded at Rick Rubin’s Shangri-La Studios in Malibu.) Another, called Ralph’s Used & Rare Books, is a home for artist and executive interviews, industry guides for artists, music-inspired fiction writing and even actual used music book sales. A third, called the Music Man shop, showcases B.A.K.’s label releases, projects by the artists and executives they’ve worked with and audio interviews with artists and execs; it’s also a place for selling used vinyl. Each storefront has its own characters who live and work there, with their own back stories to tell.
Probably most significant for the industry are the Kat Cafe and The Playground. The Kat Cafe is home to B.A.K.’s artist services hub, where artists can go and browse through B.A.K.’s suite of services including management consultation, rollout support, tour management, synch licensing, artist development tools, content and design services, experiential marketing, brand partnerships and radio promotions from B.A.K.’s team. The Playground is a place where artists can find executives to help execute on the projects for which they need help, serving as a sort of vetted industry database for those looking to handpick their own teams based on their individual needs. (Conversely, it’s also a place where freelance industry executives can advertise their services.)
Big.Ass.Kids was formed in 2021 as a label and creative agency focused on collaborative projects, with its See You Next Year album in partnership with Pigeons & Planes and distributed by ADA featuring contributions from Ben Reilly, Teezo Touchdown, Ekkstacy, Wallice and more. The album rolled out with an intro by Dean and a partnership with Converse and will be the first in a series of collaborative albums that the company is aiming to release. On the agency side, B.A.K. worked on the Meek and Ross album through an interactive marketing plan involving a contest through which fans could win $50,000.
“We’ve been ideating on ways to become more impactful and disruptive since our launch,” founder and creative director le’Roy Benros told Billboard in a statement. “We’ve evolved into a creative ecosystem that supports and serves artists, creates moments and builds community. Our newly launched interactive Big.Ass.Kids neighborhood redefines how collaboration between artists and music professionals occur, creates unique ways for music discovery to happen; ultimately, it’s an exciting universe where music lovers, creatives and professionals can unite.”
Warner Music Latina has appointed Brenda Carrasco as vp of marketing and artist strategy. According to the label, in her new role, Carrasco will be responsible for overseeing the marketing strategy and career development for Warner Music Latina’s roster — tasked with providing creative direction and tools for campaign development and setting short and long-term […]
Warner Records has launched underscore works recordings, a joint venture with Charly Salvatore’s Nashville-based management company underscore works.
The new label will focus on discovering and developing fresh country music talent, and launches with two new signings: Dipper and Wesko.
Salvatore launched underscore works in 2022; the company works with artists including Warren Zeiders, Priscilla Block and Dalton Dover. Zeiders, who is signed directly to Warner Records, debuted on Billboard’s Hot 100 with “Pretty Little Poison,” which is currently in the top 20 on the Country Airplay chart.
Texas native Dipper recently released his debut EP Evergreen, including his first single, “She’s Got Wings.” Dipper also signed a global publishing deal with Bailey Zimmerman, The Core Entertainment and Warner Chappell Music.
North Carolina native Wesko spent the past four years performing with his band and writing songs, while working as a foreman for an erosion control company and balancing a full college course load. He continued building his audience in North Carolina, as well as building his social media following before signing with underscore works recordings.
Warner Records’ Co-Chairman & CEO Aaron Bay-Schuck and Co-Chairman & COO Tom Corson said in a statement, “Together with Charly, we’ve already seen incredible success with Warren Zeiders – a newcomer to the scene who has quickly made a big impact. The underscore team shares the same dedication we have when it comes to artist development and building meaningful and lasting careers, making it a no brainer to expand our partnership so we can support even more special artists. Dipper and Wesko are two genuinely talented, hard-working musicians with bright futures ahead, and we look forward to collaborating with underscore to bring even more great music to fans around the world.”
Salvatore added, “Aaron, Tom, and the entire world-class Warner Records team have an amazing track record when it comes to breaking new acts and, more importantly, sustaining that momentum. They’ve been incredible partners with Warren, and there’s no one else I’d want to be running alongside as we take this exciting next step in the underscore works journey. With a deep passion for developing emerging artists, I’m thrilled to embark on this new chapter with remarkable talents like Dipper and Wesko, who are destined to captivate the world’s stage.”
The 2024 Grammy Awards nominations were released today (Nov. 10), with SZA, Victoria Monet and Phoebe Bridgers among the artists receiving the most nods for the Feb. 4 awards. For the fourth time in the past six years, Interscope Geffen A&M (IGA) artists racked up the most nominations among labels in the “Big Four” categories of record, album and song of the year and best new artist.
IGA artists accumulated 13 nominations among those top categories, more than doubling the next-highest label tally. They include Jon Batiste (Verve/Interscope), boygenius, Olivia Rodrigo (Geffen) and Lana Del Rey, all of whom landed multiple nominations. Billie Eilish also scored two, for record and song of the year for her track “What Was I Made For?” off the Barbie soundtrack album. (Eilish is a Darkroom/Interscope artist, though that soundtrack was released by Atlantic Records; in this case, those nominations are being counted for both Interscope and Atlantic. Warner Records artist Dua Lipa’s contribution to that soundtrack, “Dance The Night,” was also nominated for song of the year and is also counted for both labels.)
Notably, three of those Interscope artists — Eilish, Rodrigo and Bridgers, who is a member of boygenius — were nominees for best new artist within the past four years, with both Eilish (in 2020) and Rodrigo (in 2022) winning the honor. This year, Interscope has another artist, Gracie Abrams, nominated in the category.
Behind IGA, both Atlantic and RCA picked up five nominations among the Big Four categories, tying for second place among labels. Atlantic has three from the Barbie soundtrack, as well as an album of the year nomination for Janelle Monae’s The Age Of Pleasure and a best new artist nod for dance act Fred Again… SZA led the way for RCA, with her hit “Kill Bill” earning record and song of the year noms and album SOS picking up an album of the year nod, while Victoria Monet was recognized for record of the year for “On My Mama” as well as best new artist for the Sony-owned label.
Beyond those three labels, Taylor Swift’s three nominations in the Big Four — record and song for “Anti-Hero” and album for Midnights — led the way for Republic, which also saw Noah Kahan (Mercury/Republic) pick up a best new artist nomination to round out its total of four nods. Meanwhile, Miley Cyrus’ three Big Four nominations — record and song for “Flowers,” album for Endless Summer Vacation — accounted for all nods in the Big Four for Columbia, which led all labels in Big Four nominations last year. Other labels whose artists received Big Four nominations include Capitol (Ice Spice, best new artist, in collaboration with 10K Projects), BBR Music Group (Jelly Roll, best new artist), Def Jam (Coco Jones, best new artist), UMG Nashville (The War and Treaty, best new artist) and Warner Records (Dua Lipa’s “Dance The Night,” song of the year).
Broken out by label group, Universal Music Group led the way with 20 nominations in the Big Four categories, while Sony Music Entertainment picked up eight, Warner Music Group accounted for five and BMG, which owns BBR Music Group, received one.
Aluna is one of the dance world’s strongest voices for the representation of Black artists, and this week she’s continuing the mission with the launch of her own label, Noir Fever.
Launched in partnership with Empire, Noir Fever will be a home for dance music created by Black artists, with a focus on Black women and LGBTQ+ artists.
“I started Noir Fever records as a key component to my 360-degree strategy of making sustainable and effective change to the future of Black dance music, an idea which was birthed as a response to my own letter to the Dance music industry in 2020,” Aluna said in a statement.
“Investment in the recording side is essential to fostering emerging talent, and by focusing on black women and the queer community I can ensure that everyone is being uplifted,” the statement continues. “This label will work in tandem with my events company so that those who I am opening doors for are not simply walking into another closed door, I’m trying to create a path not an opportunity to slip through a crack.”
The label’s first release is “Pain & Pleasure,” a vibey jam from Moonshine, a Montreal collective of musicians, DJs, dancers and visual artists. The track features the Juno Award-nominated, Somali-Canadian artist Amaal Nuux, Portuguese-Angolese artist Vanyfox and Aluna herself. Listen to it below.
Noir Fever has also appointed Adam Cooper as creative director. Cooper is a strategist, creative director and DJ based in Los Angeles, born in Trinidad & Tobago and raised in Caracas/Venezuelaas well as Brooklyn.
Of the launch, EMPIRE Dance’s director of operations/A&R Deron Delgado said in a statement: “Beyond her extraordinary achievements and remarkable talent, Aluna has consistently championed diversity and inclusion in the music industry, principles that have been ingrained in the very fabric of EMPIRE since our inception over a decade ago. Our shared values and objectives align seamlessly, making this collaboration a natural synergy that promises to elevate music, events, and art to a broader global audience. We are truly excited to be part of showcasing the exceptional talent that Noir Fever is bringing to the masses.”
The label launch follows the release of Aluna’s second solo album, MYCELiUM, released this past July via Mad Decent.
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Warner Music has revamped its regional Mexican music operation, announcing veteran executives Delia Orjuela and Ruben Abraham as co-heads of its growing Música Mexicana division.
In their new roles, Orjuela and Abraham will jointly lead the division’s overall strategy for the U.S. and Mexico. Orjuela will focus on artist relations and creative projects, and Abraham will concentrate on operations, growth and dealmaking.
Abraham, an 18-year veteran of Warner, was most recently senior vp of marketing and artist strategy for Warner Music Latina, based out of Miami.
He will now join Orjuela – who joined Warner Music Latina as general manager of Mexican music in 2021–in Los Angeles. Both executives will report to Tomás Rodríguez, president of Warner Music Mexico and Central America, with additional oversight from Alejandro Duque, president of Warner Music Latin America.
Warner’s restructure is aligned with the label’s new focus on Mexican music. Years before, Warner had been a powerhouse in that arena, but over the years the label focused more on pop.
Once Duque joined the company as president in 2021, he made Mexican music a priority and launched the Música Mexicana division, signing acts like Los Aptos, Tomas Ballardo and DannyLux, who performed at Coachella this year. Last year, the label also signed veterans Grupo Pesado, who had been in Warner decades ago, and stars like El Komander.
“Música Mexicana is a diverse body of music with a long, rich, and beautiful history. Delia and Ruben’s deep experience, relationships, and passion for Mexican music make them the ideal leaders as we strengthen our commitment to taking Música Mexicana into a new era of global growth and influence,” said Duque in a statement.
“I look forward to leading Warner Music’s Música Mexicana division alongside my colleague Ruben Abraham,” said Orjuela. “Together, we will build on the foundation that has been established to help take Mexican artists and music to new heights.”
“It’s an honor to help shape the future of Música Mexicana,” said Abraham. “The growth of Mexican music consumption in Mexico itself and in the U.S. is a big priority for us, and I’m excited to collaborate with Delia to accelerate our artist development and reach. With the teams, tools, and expertise of our network, we have an incredible opportunity to amplify Mexican music worldwide.”
Tomas Rodriguez adds: “Delia and Ruben are powerhouses when it comes to championing artists and driving business results. Our Música Mexicana efforts are in the perfect hands under their strategic leadership.”
Regional Mexican music, also known as Música Mexicana, has long been one of the backbones of Spanish language music in the United States, bolstered by a huge Mexican American population. But in the past year, both local and global interest in the music has exploded, and major labels like Sony and Warner are putting new emphasis and resources behind the music.
Sony Music México announced on Thursday (Nov. 9) the launch of M4 Records, a label run by music executive Manuel Cuevas, who has helped propel the careers of artists such as Carlos Rivera, Yuridia, Lila Downs, Filipa Giordano, Gilberto Santa Rosa and, more recently, regional Mexican singer Luis Ángel “El Flaco”. “Manuel is an executive […]
High-flying former Columbia Records executive Jay Schumer joins Island Records, where he’s named as executive VP, head of marketing & business development.
Announced today (Nov. 8), Schumer will oversee all marketing initiatives for the label’s frontline roster and historic catalog. Based in New York, he reports to Mike Alexander, GM, Island Records.
Justin Eshak and Imran Majid, co-CEOs of Island Records, welcomed the new recruit as one of the top creative minds in the business.
“Jay is one of the most creative, experienced, and respected executives in the industry today. He’s also a music fan first. His passion and dedication to artists and artistry is a huge addition to the Island staff, artists, and our partners,” comment Eshak.
Schumer’s ability to “foster creativity while executing strategic planning is unmatched in every campaign he touches,” adds Majid. “Nothing speaks louder than the relationship he has with his artists and the global success they have had.”
Schumer’s appointment follows the recent decision by ex-head of marketing Sharon Timure to “pursue new opportunities” after 19 years at the label, reads a company statement.
At Columbia Records, Schumer served as senior VP / co-head of marketing, and earned the title of Billboard’s Executive of the Week in 2021, following his contributions to the chart-topping success of Tyler, The Creator, Polo G, and campaigns for Miley Cyrus, blink-182, Pharrell, AC/DC, Dominic Fike and others.
In his new role, Schumer is reunited with Eshak and Majid, whom he worked closely with at Columbia Records, a division of Sony Music.
“I’m so appreciative that Imran and Justin have given me this opportunity to be a part of the exciting culture they’re building at Island.” Schumer comments. “I couldn’t be more honored to reconnect with them at such an iconic and historic label, shaping the future together. I’m thrilled to be working with an incredible roster of artists, staff and the leadership of Justin, Imran and Mike.”
Upon its Oct. 27 release, Taylor Swift’s 1989 (Taylor’s Version) quickly eroded both sales and streams of the original 2014 version released by Big Machine Records.
In the week Swift released her album of 1989 re-recordings, the original 1989 had 21,000 album equivalent units (AEUs) — down 43.6% from the previous week and down 36.9% from the trailing 12-week average, according to Billboard analysis of Luminate data for the United States. That was a deeper first-week decline than the previous two times Swift released re-recordings. The original Red lost 38% of its AEUs — a metric that combines physical and digital album sales, track sales and streams — the week Red (Taylor’s Version) was released in November 2021. The original Speak Now dropped 40% the week that Speak Now (Taylor’s Version) came out this past July.
On-demand audio streams for the original 1989 declined 56.4% while track sales — a smaller component of 1989’s total consumption — fell 67.8%. Video streams declined 56.4% and programmed streams (from non-interactive internet radio services such as Pandora) dropped 23.6%. At the same time, 1989 (Taylor’s Version) amassed over 375.49 million on-demand streams — compared with just 27.8 million total on-demand streams for the original over the same period.
The Taylor’s Version series of re-recordings stemmed from Swift’s outrage that her catalog had been acquired by Scooter Braun’s Ithaca Holdings in 2019. News that Braun took ownership of her catalog brought her back to “the incessant, manipulative bullying I’ve received at [Braun’s] hands for years,” she wrote at the time. “Now Scooter has stripped me of my life’s work, that I wasn’t given an opportunity to buy,” she continued. By the end of that year, Swift was talking about recording new versions so her music “could live on,” she told Billboard in a December 2019 interview. “I do want it to be in movies, I do want it to be in commercials. But I only want that if I own it.”
Swift released her first album of re-recordings, for the 2008 album Fearless, in April 2021, and licensed the lead-off single, “Love Story,” to a Match.com television ad. The track debuted at No. 1 on the Hot Country Songs chart and No. 11 on the Hot 100 in February 2021. Fearless (Taylor’s Version) debuted at No. 1 on the Billboard 200 albums chart with 291,000 AEUs.
With each new Taylor’s Version, Swift changes the playbook on how an artist can repackage previously released material for a growing legion of diehard fans. While it’s remarkable that Swift’s album releases have become pop culture moments unto themselves, each new wave of re-recordings carries large business and financial implications, too. If 1989 (Taylor’s Version) performs like its predecessors, the re-recordings will crowd out the original version and further erode the value of the Big Machine original catalog that Shamrock Holdings paid a reported $300 million to acquire in 2020.
Surprisingly, while Swift collectors scooped up 1.36 million units of the 1989 (Taylor’s Version) album — it has five versions on vinyl, eight versions on CD and two versions on cassette — consumers still purchased about 1,000 units of the 1989 album in physical or digital formats during the same period.
Expect more of the same in the coming weeks. If 1989 (Taylor’s Version) follows the trends of the two most recent Taylor’s Version albums that came before it, the original 1989 will lose close to half or more than half of its weekly AEUs. Average weekly consumption of the original Red dropped 40% in the 12 weeks following the release of Red (Taylor’s Version). The original Speak Now lost 59% of its average weekly consumption in the 12 weeks after its counterpart was released.
The lone bright spot for the original 1989 was radio: U.S. airplay spins from the original recordings jumped 57.4% last week. Combined with airplay of the Taylor’s Version recordings, U.S. spins rose an astounding 157.4%. The catch, however, is that recordings do not earn royalties from broadcast radio performances in the United States. As a result, the original recordings’ owner, Shamrock Holdings, benefits only from the promotional value of those radio spins. Swift, however — along with various co-writers and publishing companies — earns publishing royalties when either version of 1989 recordings are played at radio.