State Champ Radio Record Labels
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When Atlantic Records’ Kevin Weaver was approached about the soundtrack to F1, he says the label didn’t face much competition. “The successes that we’ve had speak for themselves,” he notes, which include recent smash soundtracks to films including Barbie and Twisters. Both boasted chart-topping superstars and spawned multiple hits on the Billboard Hot 100 — and, in the case of Barbie: The Album, even landed three Grammys and an Academy Award. Which is partly why, Weaver adds, “We do get a lot of opportunities to see things early and first.”
Weaver, Atlantic’s president of the West Coast, was first approached about F1 last fall by David Taylor, head of music at Apple TV+ and Apple Original Films. He was then introduced to director Joseph Kosinski and producer Jerry Bruckheimer, who showed him several scenes from the Brad Pitt-starring Formula 1 racing drama and discussed opportunities for music. “At that point, it felt undeniable to me,” Weaver recalls. “We knocked the deal out in less than a week — that is unheard of.”
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Weaver oversaw and produced F1: The Album — which received a kickoff at the Miami Grand Prix in April and will arrive June 27 alongside the film — with Atlantic executive vp/co-head of pop/rock A&R Brandon Davis and senior vp of A&R and marketing Joseph Khoury. This will be Atlantic’s first soundtrack release since restructuring as Atlantic Music Group, with Weaver sharing his gratitude for the “trust and support” from the new leadership team, including CEO Elliot Grainge, GM Tony Talamo and COO Zach Friedman. “From the very start with our launch at the Miami Grand Prix through each weekly single release, we’re lucky to have a team that is so dialed in,” he says.
Still, Weaver believes securing the deal might have been the easiest part of a process that has yielded one of the more genre-diverse soundtracks in recent memory, with contributions from Ed Sheeran, Rosé, Chris Stapleton, Myke Towers, Tate McRae, Burna Boy and more. “We try to look into a crystal ball,” he says. “And so as much as we go with the staples like the Ed Sheerans, trying to forecast artists that are going to be having the biggest moments around when we’re releasing the project and when the film comes out is always of critical importance, too.”
Plus, as Weaver says, Formula 1 is a “very global” brand, with the average F1 fan having music taste that is equally wide-ranging. “I went to a bunch of races. I got to spend time with drivers and team principals and immerse myself into the sport. A big part of general strategy was, ‘What are we doing that has a global feel?’ A big part of it was, ‘What kind of music would you hear when you’re in the paddock at an F1 race?’ ”
Kevin Weaver (second from left) and Rosé.
Evan Hammerman
The A&R experience, as a result, was much different compared with last year’s soundtrack to Twisters, which primarily featured country stars — fitting for a film about chasing tornadoes in central Oklahoma. (Twisters: The Album debuted at No. 7 on the Billboard 200.)
Only one artist appears on both projects: Stapleton had an existing song in Twisters and contributed the original track “Bad as I Used To Be” to F1: The Album. “Part of what was exciting was [it would] put Chris on an album and a platform that played in a much broader way than the lane and genre of country music,” Weaver says. “Same thing when I went to Dom Dolla and Tiësto and Peggy Gou: These seminal dance artists saw an opportunity to sit on an album with other global superstars across a lot of different genres, and I think that was part of the coveted nature of why artists really wanted to be a part of this thing.”
For Sheeran in particular, his aptly titled track, “Drive,” came together quickly while he was in the studio with John Mayer and producer Blake Slatkin, saying that “the song fell out of us” after he had seen some of the film. (Dave Grohl is also on the track.) Sheeran recalls how Mayer “just whacked an octave pedal on and went wild” to come up with the song’s riff.
“Movies are my hobby and probably the only thing other than sport that I get, like, starstruck to be part of,” Sheeran adds. “Not just directors or actors or whatever, but being a part of the journey of a movie is so exciting for me.”
Of the album’s 17 tracks, seven singles are already out. McRae’s “Just Keep Watching” has become the first to enter the Hot 100, at No. 33. The song also scored her another No. 1 on the Hot Dance/Pop Songs chart.
“We set out to have multiple hits and to move culture. We always have our own odds of what we think are going to be the records, but then other records come out of nowhere,” Weaver says. “We always felt like the Tate song was going to be big. We always knew the Rosé song [“Messy”] was going to be special and really important. I feel really bullish about the Ed Sheeran song, the Burna Boy song [“Don’t Let Me Drown”], Tiësto and Sexyy Red [“OMG!”]. We have a lot of really strong records here. It boils down to which raise their hand.”
Until then, Weaver is already on to his next project — in fact, his next three are locked in. “I have one I can’t talk about specifically, but all I can say is we are doing the soundtrack for probably the most highly anticipated relevant global media [intellectual property] of our generation,” he teases. “And I think that is going to be a monster.”
This story appears in the June 21, 2025, issue of Billboard.
Wes Donehower has been promoted to senior vp of A&R for both Mercury Records and Big Loud Records, in recognition of the alliance between the two labels. He was most recently senior vp of A&R at Republic Records. The New York-based Mercury and Nashville-based Big Loud have worked closely together on artists including Morgan Wallen as […]
Few artists fib as sweetly as Zach Top. On breakout hit “I Never Lie,” he sings about his life as a model citizen — an unfailingly punctual teetotaler who always gets a full night’s rest and remains impervious to heartbreak. It’s only at the end of the chorus that the illusion is shattered. “I wish I could say I miss you,” Top croons. “But you know I never lie.” The last falsehood is impossible to believe, and the rest of them fall like dominoes.
“I Never Lie,” which sounds like it could have been released in Nashville in the 1980s — maybe around 1987, when George Strait turned his own series of fibs into the hit single “Ocean Front Property” — cracked the Billboard Hot 100 for the first time in September. It has climbed the chart at a stately pace, peaking at No. 24 in May, an impressive accomplishment for Top — and for Leo33, the fledgling independent label who made the singer their first signing in the summer of 2023.
“We knew that he was an important signing for us for a lot of reasons,” Katie Dean, label head at Leo33, says of Top. “We had a great plan, and Zach is absolutely a once in a lifetime kind of artist. But you can hope and dream — to have the audience react this way has been unbelievable. And to have the success with him that we’ve had has also helped put our stamp on, ‘These are the kinds of artists that we want to sign.’”
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Dean spent close to two decades at labels in the Universal Music Group family, specializing in radio promotion, before helping to launch Leo33 in April 2023. Like many veterans of the majors who transition to the independent sector — and some veterans who are still working at the majors — she worries that the artist development process has “fallen to the wayside” as those companies prioritize “picking up what’s popping and running with it.”
“Majors are sort of designed to do high volume: It’s signing a lot of artists and taking a lot of shots,” Dean says. “I wanted to be in an environment where we could really focus and know everybody who was touching the project at any given time, rather than walking into a boardroom where there’s a bunch of new faces from week to week.”
Dean joined Universal Music Group in 2005, eventually rising to senior vp of promotion at MCA Records Nashville. During that time, she worked with George Strait, Reba McEntire, Taylor Swift, Sam Hunt and Kacey Musgraves, among others. Her resume was part of the reason Top signed with Leo33. “It meant a good bit to me that Katie Dean had worked on a bunch of records that had made me fall in love with country music,” he told Billboard last year.
She launched Leo33 along with Rachel Fontenot, former vp of marketing and artist development at UMG Nashville; Daniel Lee, former president of artist development company Altadena; and Natalie Osborne, former Downtown Music Nashville senior creative director. Leo nods to the constellation of the same name; Fontenot said in 2023 that it was meant to signify lion-like traits, namely courage and agility. (She left a few months after the label was born.)
Katie Dean
Courtesy of Leo33
At a time when labels who have not previously shown interest in country music are storming into Nashville, a newcomer needs to be able to offer competitive advances. Leo33 has backing from Firebird and Red Light Ventures, which provide “fantastic resources and additional marketing support,” according to Dean. Firebird, which has invested in labels, management companies and publishers, also serves as Leo33’s distribution partner, as well as “another voice” advocating for the label’s artists at the streaming services.
Dean promises singers plenty of direct attention. “We are all on group texts with each of the artists, so anyone is available at any point,” she says. On top of that, “We don’t have the luxury as a new label to rely on 30 years of catalog. Success is the only option.”
That hunger appealed to Top. He was being pursued by other record companies, but “the fact that [Leo33 executives] are all veterans in this industry and they are trying this new [label], it feels like they are at square one again just as much as I am and have everything to prove,” he said.
Osborne, an A&R executive at Leo33, had gone to Whiskey Jam in Nashville to see another act when she stumbled on a performance by Top, a bluegrass artist turned country singer. She played his music at the Leo33 office the next morning before setting out to find Top’s manager.
Dean was also “immediately smitten” by what she heard. “He made the kind of music that made me fall in love with this format,” she says. And Leo33 executives believed “there is an audience of people who are craving that kind of music,” precisely because it has been out of favor in the country mainstream.
Top co-wrote his debut album, Cold Beer & Country Music, with Carson Chamberlain, who had a hand in No. 1 hits for legends like Strait and Alan Jackson. Leo33 picked the uptempo dance number “Sounds Like the Radio” — which references Jackson in its very first couplet — as the lead single. It serves as a manifesto of sorts: “It sounds like the radio/ Back in ’94, ya know.”
Roughly three months after releasing “Sounds Like the Radio,” when it was hovering just inside the top 40 on Billboard‘s Country Airplay chart, Top put out the rest of his album. “With most major labels, that would not have been the case,” Dean explains. “It would have been, ‘Wait for multiple singles to come out, wait for enough of a consumption threshold to be met.’ But we all felt really strongly internally that if somebody discovered Zach, they would want to discover more than a few songs.”
Their faith was rewarded when listeners started to gravitate to “I Never Lie,” streaming it and using it in TikTok videos. The album’s other high points include “Bad Luck,” which plays like a sequel to “I Never Lie,” where the protagonist finally catches a break; and “Use Me,” a slow-burn ballad about a one-night stand.
The rest of Leo33’s roster includes Jenna Paulette, who lives on a working ranch in Texas and shares Top’s appreciation for fiddle and pedal steel guitars; Jason Scott & the High Heat, whose ramshackle rock sprouts with sweet harmonies; Ashland Craft, who favors a rugged country sound; and a fifth signing that the company hasn’t yet announced.
In addition to reaching the top 25 on the Hot 100, “I Never Lie” peaked at No. 2 on Billboard‘s Country Airplay chart in May. Top’s catalog has earned 798,000 equivalent album units to date in the U.S., according to Luminate, including 963.9 million on-demand streams.
Leo33 now has eight full-time employees. In March, Ana Shabeer joined as director, business intelligence; and Joseph Manzo started as a marketing coordinator.
Jason Scott & the High Heat put out American Grin in March, and Ashland Craft just released her debut album on Leo33, Dive Bar Beauty Queen. Top will follow Cold Beer & Country Music with Ain’t In It For My Health on August 29. The lead single, “Good Times & Tan Lines,” was promptly put into rotation by 50 country radio stations, making it the most added track of the week in the format.
Universal Music Group (UMG) and WTSL, an investment firm run by ex-Endeavor executive chairman Patrick Whitesell with backing from Silver Lake, have formed a joint venture to “unlock opportunities” for UMG’s biggest artists across film, TV, fashion, consumer products, branded experiences and more, the companies announced on Thursday (June 12).
This certainly isn’t new ground for UMG, whose chairman/CEO Lucian Grainge called superfandom “the core component of music economics” at the company’s capital markets day last September. Indeed, the music giant has been a force behind projects like ABBA‘s smash hit avatar show; become a major investor in blockbuster artist-led brands including Dr. Dre‘s Apple-acquired company Beats; and even opened a UMusic hotel in Madrid back in 2023. But the joint venture announced on Thursday aims to create fan experiences and artist opportunities on a grander scale than any of those projects, the companies say.
The partnership reflects a shift in how the biggest stars and entertainment companies are approaching monetizing music rights. Home to superstars like Taylor Swift, UMG is looking to bring atypical entrepreneurial opportunities to its biggest artists. In Whitesell, they found an entertainment mogul who is known, as the Financial Times once wrote, for having helped rewrite “the Hollywood script.”
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“This is about building the future of artist [intellectual property] with the scale and ambition it deserves,” Whitesell, who co-founded the global talent company WME, said in a statement about the deal.
The joint venture, which serves as WTSL’s debut, did not disclose any projects it currently has in the works. What’s clear is that it aims to leverage UMG’s talent and WTSL’s networks to create commerical opportunities in film, TV, fashion, consumer products, branding and other ventures that rely on music rights to “build long-term enterprises, expanding from one-off licensing into owned, repeatable, and equity-driven ventures,” according to a statement.
“We exist at the center of a vibrant ecosystem of partners from the worlds of technology, brands, retailers and media who recognize the power of our artists to shape culture globally,” Grainge said in a statement. “With this new venture we will be able to leverage Patrick’s deep experience in successfully creating non-traditional business models with world-class IP to accelerate the expansion and monetization of our ecosystem to the benefit of our artists and partners.”
In 2023, Believe CEO Denis Ladegaillerie told Billboard he was eying the U.S. Two years later, the Paris-based company is ready to expand its artist and label services business to the world’s largest music market.
“We’re building teams in 50 countries, and we’re going to build more in other countries, starting with the U.S. this year,” says Romain Vivien, global head of music/president for Europe. In fact, Believe is currently hiring a Los Angeles-based vp of labels and artist solutions for the U.S. who can “grow, scale and motivate high output teams,” according to the job posting.
Founded in 2005 by Ladegaillerie, a former Vivendi executive, Believe has done brisk business by focusing on large European markets and developing markets globally. From 2020 to 2024, Believe’s revenue rose 124% to 988.8 million euros ($1.05 billion) through organic growth and a mix of acquisitions and investments. Its portfolio includes German record labels Nuclear Blast and Groove Attack; French label PlayTwo; and Doğan Music Company, Turkey’s largest independent record label. In 2023, the company moved into publishing by acquiring U.K.-based Sentric Music Group for $51 million.
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The opportunity in the U.S. is immense — but the market is crowded. The U.S. accounted for 38% of global recorded music revenues in 2024, according to the IFPI. That’s 2.8 times more than Believe’s top two markets, France and Germany, combined. Competition in the artist and label services realm already exists from Universal Music Group-owned Virgin Music Group, Downtown Music Group (acquired by UMG but not yet approved by the European Commission), Sony Music’s The Orchard, and AWAL and smaller independents.
The Americas accounted for only 15% of Believe’s revenue in 2024, well behind Asia/Oceania/Africa’s 24% and Europe’s 61%, according to the company’s earnings report. Much of that Americas revenue came from U.S.-based digital distributor TuneCore, acquired by Believe in 2015, which had revenue of 64.6 million euros ($69.9 million) but was dwarfed by the 924 million euros ($1 billion) generated from Believe’s “premium solutions” business that spans record labels and services for artists, labels and songwriters.
But the current U.S. market is more amenable to an independent like Believe that has a digital-first mindset. Over the years, legacy gatekeepers such as TV, radio and brick-and-mortar retail — which are impediments or costly promotional vehicles for an indie artist — have waned in influence. The rise of TikTok, Spotify and YouTube presents “more opportunity to develop artists [there] digitally,” Ladegaillerie told Billboard in 2023.
In focusing on mid-sized and developing markets, Believe foresaw a global music business where streaming and social media create vibrant local music scenes. As an independent, Believe didn’t suffer from “the innovator’s dilemma” that might inhibit larger companies from pursuing small opportunities that could contribute significant revenue over time. Those mid-sized and developing markets produced music but organized themselves independently because major music companies were investing in larger markets in North America and Western Europe. When digital services like YouTube and Spotify took off, artists and labels needed digital distribution services and marketing expertise.
“It’s first and foremost about being here for the local community of artists in each local market,” says Vivien, “helping the rise of local artists to develop in their own country and then, of course, outside of their own market.”
India, where Believe has operated for more than a decade, is the company’s third-largest market after France and Germany, according to Vivien, while ranking No. 15 globally in 2024, according to the IFPI. Indian music is hyper-regional but takes advantage of global streaming platforms to reach Indian communities in Canada, the U.S. and Australia. A third of Believe’s Punjabi streams come from outside of India, Vivien says.
In the U.S. market, Believe will find a growing number of artists who want help building a career while retaining ownership of their rights. Independent distributors accounted for 91.8% of the 99,000 tracks uploaded to streaming platforms daily in 2024, according to Luminate, and independents’ recent share of current recorded music consumption has ranged from 15.6% in 2024 to 16.5% in 2022 by distribution. Within the major labels’ share is an increasing number of licensing deals and joint ventures that give the artist greater ownership control.
The exact terms of Believe’s client deals vary, but the company takes a share of the revenue generated by artists’ music. Vivien says the deals can vary from co-production deals to distribution-and-services deals. Believe can cover marketing, promotion, content creation, neighboring rights, synch, merchandising, branding and, in France, touring. Believe sometimes funds advances, too — as of Dec. 31, 2024, the company had 293 million euros ($305 million) of artist advances on its books.
The key, Vivien tells his team, is not to enter into a deal without “perfectly understanding” what the artist needs. “Some of them [have] very strong management. Some of them can produce,” he says. “Some of them are well funded, so they don’t need advances to produce their master. Some of them actually need funding. Some of them need marketing. Some of them are very local. Some of them need services outside of their market.”
Larger competitors have followed Believe’s emphasis on label services and emerging markets. In the last year, UMG acquired the remaining majority interest in [PIAS] and, through its Virgin Music Group, purchased Downtown Music Group. Sony Music bought artist services provider AWAL in 2021. Warner Music Group expanded its presence in India in 2024 through a partnership with Global Music Junction and an investment in live entertainment and ticketing platform SkillBox.
Believe went public in 2021 and was taken private in 2024 by a consortium led by Ladegaillerie and two investors, EQT and TCV. (In April, the company launched a bid to acquire the small number of remaining 3.3% of share capital, valuing the company at $1.75 billion.) The consortium survived an interested Warner Music Group, leaving Believe outside the control of the three major music groups. Not only did the move allow Believe to retain its independence, it left the company well funded to pursue its mission. As Vivien puts it, “We are entrepreneurs who are helping and serving other entrepreneurs.”
After enjoying explosive success with his 2023 single “Praise Jah in the Moonlight,” YG Marley has signed a deal with Tony Bucher‘s Hitmaker Music Group/Hitmaker Distro. The announcement on Friday (June 13) did not include any details of the agreement, but both Bucher and Marley expressed excitement for the new partnership. “We’ve worked together the […]
Sony Music Group’s revenues are growing faster than the industry average, and it is the only major to grow its market share, CEO and chairman Rob Stringer said during an investor presentation on Friday.
For nine straight years, the major music company and subsidiary of the Japanese film, gaming and media conglomerate Sony, said it has achieved record-setting revenue, growing at an average compound annual growth rate (CAGR) of 14.7% over the past four years compared to the industry’s 11.3% CAGR, while streaming revenue grew at a 15.1% CAGR. And according to MIDiA Research, Stringer said Sony was alone among the three majors to increase its market share from 2020 to 2024, due to it’s “higher independent market share than any other label or distributor” as a result of owning the indie distributor The Orchard.
In the wide-ranging investor presentation, Stringer said Sony is benefitting from the commercial success of albums by superstar artists, including Beyonce, Bad Bunny, Chappell Roan, Tyler the Creator and Charli XCX, and the more than 60 acquisitions and investments worth over $2.5 billion dollars that it has entered into over the past year alone across global frontline, catalog, creative and service businesses.
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Stringer said Sony Music’s dominance of the independent market stems from The Orchard, Sony’s independent distribution organization, which has more than 26,000 label partners; AWAL which works with 20,000 artists, and the Alamo Records umbrella group, which includes Foundation distribution and Santa Anna’s incubator, and now works with nearly 3,000 artists.
“In an environment where nearly half the marketplace is made up of the independent music sector, sales flowing through our independent distribution businesses more than doubled the last four years,” Stringer said in a pre-recorded video presenation. Addressing the skepticism of some investors around Sony Music’s $1.27 billion acquisition of Queen’s recorded music, publishing and name, image and likeness rights — the highest amount ever paid for an artist’s catalog — Stringer said, “these acquisitions… are in no way based on random financial speculative tactics.”
Investments like these are made back by exploiting listeners’ growing demand for older catalog music, Stringer through merchandise sales, sync placements in films and synergies with the gaming industry.
“We see more of our catalog in the charts as every year passes,” Stringer said. “In 2020, 24 percent of the Top 200 tracks were catalog songs. In 2024, that percentage grew to about 50 percent. This trend is extremely beneficial to Sony Music given our rich, deep working content.”
Since Sony’s investment in merch company Ceremony of Roses in 2022, the company has grown revenue by seven times, and its neighboring rights division collected more than $65 million for its artists last year.
Stringer reiterated calls for price increases and new tiers across the digital streaming platforms, and called for flexible pricing structures in high growth and developing markets.
Stringer said Sony Music has worked with 800 technology companies “on ethical product creation, content protection, detection, enhancing metadata and audio tuning and translation,” and that they are going to do “deals for new music AI products this year with those that want to construct the future with us the right way,” creating and adhereing to a clear remuneration system.
“New subscription ideas with fair revenue sharing arrangements will be further additive … [and] will start to slowly and rapidly scale,” Stringer said. “We will share all revenues with our artists and songwriters whether from training or related to outputs, so they are appropriately compensated from day one of this new frontier.”
Stringer said he hopes the industry’s proof of concept will give government regulators the evidence they need to pass laws reinforcing that system.
This week, almost the entirety of the independent music community descended upon New York City for A2IM’s annual Indie Week conference, which kicked off Monday night (June 9) with the Libera Awards, celebrating the best of independent music in the past year. Held at Manhattan’s Gotham Hall, the awards, presented by Merlin, honored records, songs, artists and labels across a slew of genres, with performances by Top Shelf Records’ Ekko Astral, Secretly Canadian’s serpentwithfeet and Oh Boy Records’ Swamp Dogg and a posthumous lifetime achievement award for !K7 founder Horst Weidenmüller.
But the biggest winner of the evening was Mexican Summer artist Jessica Pratt, who took home record of the year for her album Here In the Pitch, as well as best folk record and best singer-songwriter record. For Mexican Summer — which itself also won label of the year (6-14 employees) — it was a big achievement, one forged in the partnership they made with Pratt ahead of her 2019 album Quiet Signs. And those achievements help Mexican Summer’s co-founder, co-president and director of A&R Keith Abrahamsson earn the title of Billboard’s Executive of the Week.
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Here, Abrahamsson talks about the making of Pratt’s award-winning album, the different marketing tactics the label took this time around, his approach to A&R and what comes next. “We’ve got a lot on the horizon — new music from Cate Le Bon, Sessa, Connan Mockasin, L’Rain, Zsela, Iceage, Robert Lester Folsom and more,” Abrahamsson says. “The rest of ‘25 and ‘26 will be incredibly busy!”
This week, Mexican Summer artist Jessica Pratt won three awards, including record of the year, at the 2025 Libera Awards. What key decisions did you make to help make that happen?
I had been a huge fan of Jessica’s music when we first started discussing working together several years ago. My goal was to give her a creative environment that had freedom and flexibility, and most importantly, trust in her artistic vision over everything else. Logistically, we were able to offer her access to our studio and connect her with her now long time collaborator, Al Carlson, our in-house producer at Gary’s Electric. We also took this same approach to the creative buildout and overall marketing of the record, making sure that her exacting artistic vision was always the priority and never compromised.
This is the second record you’ve done with Jessica. What was different this time around for you guys?
Jessica is a perfectionist and it took a moment — years! — to hone the sound on this one. More than anything, I would say that was one of the main differences time — granted, there was also a pandemic thrown in there. She wrote and recorded this album between Los Angeles and New York again, again working with Al Carlson in and out of our studio. This time around, there was a goal to carefully and subtly expand the sonic palette. Achieving this required a lot of experimentation and for Jessica to bring in new instrumental elements and players. I don’t want to give too much of a peek behind the curtain, though!
It was also her first album in five years, a lifetime in today’s music era. How did you guys work to present this album to her fans in a new way?
As soon as we heard Here in the Pitch, we knew we had a future classic on our hands, truly, so we were banking on the idea that Jessica’s fans would feel it was more than worth the wait. It certainly helped that in the five years leading up to HITP, the mythology around JP and her music only seemed to grow — we saw a couple of key syncs, Troye Sivan sampled “Back, Baby,” etc. — and… absence makes the heart grow fonder. In presenting the record and its first single, “Life Is,” we created a suite of creative assets that supported Jessica’s vision and carefully rebooted her socials, mailing list, etc., teasing out the moment the past five years had been building to and letting JP speak directly to her fans. We ran a tight ship logistics-wise, but really the strength of the launch was rooted in the brilliance of the song.
Mexican Summer also won label of the year (6-14 employees) at the Libera Awards. How have you guys worked to set yourselves apart and succeed these days?
As a label, we definitely take a “head and heart” approach — working from our gut when it comes to identifying our partners and developing the music and creative, but also closely following the data to help inform our campaign strategy. Overall, we’re blessed to work with incredible talent on the artist side, and really amazing and knowledgeable people and partners on the label side. Our ethos always has been and always will be artist-first.
You started the label in 2009, a tough time economically both in general and specifically for the music business, and have kept things running through the industry’s streaming resurgence and the volume tsunami of content that has unleashed. How have you kept the label going and flourishing through the years?
I started the label with my business partner, Andres Santo Domingo, off the back of our previous label, Kemado. Mexican Summer was able to start without many expectations — it actually began as a record club — and carefully scaled as our releases and label footprint grew. And importantly, as there have been industry shifts with formats, content, etc., we’ve tried to approach scale in a realistic way without pressuring our artists, but arming them with options and best practices to reach new and existing fans.
What’s your approach to A&R, and how has that changed through your career?
The writing is always what it comes down to for me, and whether or not I’m compelled to revisit something multiple times. Discovery is still what motivates me the most; the thrill of hearing a song for the first time that really cuts deep never seems to get old.
The American Association of Independent Music (A2IM) and Luminate unveiled a new certification program on Thursday (June 12) to celebrate commercial success in the independent sector. One Star will signify 50,000 album sales, while Two Star marks 100,000. The Three Star award is a big jump up, equating to 300,000 sales.
In a statement, Dr. Richard James Burgess, CEO of A2IM, said the “certification was created to recognize real achievement on terms that truly reflect how the independent sector operates.”
“Independent artists are integral to the sustainability and creative output of the music industry,” Rob Jonas, CEO of Luminate, added in a statement. “As technology rapidly advances, Luminate remains dedicated to providing accurate, contextualized data. Our collaboration with A2IM on this new certification process aims to highlight and celebrate the independent artists who music is truly resonating.”
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While the Recording Industry Association of America also awards artists that pass certain sales benchmarks, those thresholds are set at a higher level: Gold signifies 500,000 units, Platinum marks 1,000,000, and Diamond amounts to a whopping 10,000,000. (Ten downloads or 1,500 on-demand streams count as one album sale.)
Albums can still perform enviably well even if they don’t reach those numbers. A2IM certified an initial batch of 36 records on Thursday, and Three Star titles included Thundercat’s Drunk, Jamie xx’s In Colour, and John Prine’s The Tree of Forgiveness. Cavetown’s Lemon Boy and Muna’s Muna earned Two Star nods, while Deafheaven’s Sunbather and Gregory Porter’s Be Good got One Star.
“There is an idea out there that I’ve tried to bat down during my time as A2IM CEO — the idea is that independent is small,” Burgess told Billboard recently. “It never has [been].”
06/12/2025
Top executives from Billboard’s Indie Power Players list and beyond weigh in on how the independent music sector has changed over the past few years.
06/12/2025
