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There’s no denying West Coast rapper AZ Chike had a remarkable 2024. After appearing on two of rap’s biggest releases with ScHoolboy Q’s “Movie” and Kendrick Lamar’s Hot 100 top 15 hit “peekaboo,” Chike announced on Friday (Feb. 21) that he’d be inking a deal with Warner Records, a mere two weeks after K. Dot rapped his bars on the Super Bowl stage.
“Everything was just aligned bro. Even right now, it’s so aligned [that] it’s kinda scary,” Chike tells Billboard.
Chike has been hard at work making music since 2013, getting his first taste of success in 2017 with “Burn Rubber Again.” The song accrued over 25 million plays on SoundCloud, and from there, he’s been steadily building momentum. Eventually, the hard work caught the attention of TDE and as Chike said multiple times in our interview, “the rest is history.”
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“We are thrilled to welcome AZ Chike to Warner Records at such a pivotal moment in his career. As an artist who has built incredible momentum over the past year, Chike, who was brought in by our partner Tim Hinshaw, has already captivated audiences and proven his impact,” says Aaron Bay-Schuck, co-chairman & CEO of Warner Records in a statement. “His talent, vision, and artistry have set him apart, and we are honored to support and help bring his music to an even larger global audience.”
Chike is equally as excited and dropped off his latest single “Whatx2” on Friday to celebrate the news.
“Tim Hinshaw bringing me in at Warner and having a sit down with Aaron Bay-Schuck was the best decision I could have made following up all my current success,” he says. “I love how in tune they are with the culture and hip-hop. It feels like I’m supposed to be here. The stars are aligning and I’m happy they are a part of that alignment.”
Billboard spoke with AZ Chike about his new single, signing with Warner, and how he’s been doing since Kendrick’s electric Super Bowl performance.
Where were you when Dot rapped your “peekaboo” bars at the Super Bowl? How were you feeling?
I had rented out a house to go watch it with my close friends and family type sh-t and we didn’t know he was gonna do that. That’s the thing with this dude Dot, he always surprisin’. He’s got somethin’ up his sleeve, he don’t share the information and I’m close with a lot of people on his team, and every time something happens that’s surprising, he calls me right after, like, ‘yeah, I wanted to tell you so bad.’ He did the same sh-t when GNX dropped.
When did you first connect with TDE?
We wanted to follow in their footsteps and do the conscious rap, but L.A. wasn’t f–king with it, bro. So we just [rapped about] the life we actually live. The ratchet, street shi-, lot of bi–hes, money all this other sh-t goin’ on. We resulted to that and right hand to God, probably like four months after that, it took off.
How did you tap in with ScHoolboy on “Movie?”
[Akeem] called me like, ‘What you on?’ I was like, ‘I ain’t on sh-t’. He was like, ‘pull up to the studio right quick,’ he didn’t even tell me it was with Q. I pull up and it’s Q there and Q is just given’ me all these props. Letting me know he been seein’ everything. I spent like a week with him in the studio and for the first three days we didn’t even do no music. He was just feelin’ me out, givin’ me the homie treatment. I passed I guess! [laughs] It was dope.
How did you meet Kendrick?
Q FaceTimed me, and he never f–kin’ FaceTime’s me. I answer, he in the Double R with the stars on the ceiling. He’s like, ‘What you on? You around anybody?’ I’m like, ‘Nah.’ He like, ‘I just got off the phone with Dot. He wanna f–k with you. I just wanted to hit you up and let you know before I give him your number.’ Like, pause. But I had to keep my cool! That’s the thing with TDE, you don’t wanna be groupied out. That night, Dot text me. We say, ‘What’s the deal?’ in L.A. or, ‘Sta deal?’ He say, ‘Sta deal? This Dot.’ I pulled up on him and the rest was history.
Nothing’s been the same since.
Before Q and Dot hit me up, I went through something crazy in life where I was ready to crash. Last year, I was still one foot in, one foot out with sh-t. So I was f–ked up in the head about sh-t just ready to go a different way, and in a sense that sh-t kinda saved my life. God will take everything from you and give it back to you ten times. It was in a sense of that and, I still gotta tell Dot that cause that sh-t was crazy.
What’s next for you? Tell me about your new single “Whatx2?”
“Whatx2” is the fun record, just circling back to how I got here and just having fun and kicking things off before I get even a little crazier. Now I get to kick it into tenth gear. Now you’re gonna really see what’s going on on the music side. I am coming out with an album called No Rest For the Wicked. The goal is to release it in May. We dropping a video and a single every month leading up to it.
It’s game-time.
Yeah, this is just what I signed up for. As you see, I’m on go. I’m in every meeting, [and] on every e-mail. This is what I’m built for, and I’m not turning down no responsibility. I embrace the pressure.
Puerto Rican salsa singer Christian Alicea has signed a record deal with Rimas Entertainment, Billboard can announce. The announcement comes ahead of the release of Alicea’s upcoming single “Hello, What’s Up?,” which is set to drop Thursday (Feb. 20) at 7 p.m. ET. “I’m feeling a lot of emotions but mainly I feel proud,” Alicea […]
HYBE is partnering with Grammy-winning producer and OneRepublic frontman Ryan Tedder to form a new boy group, the company announced Thursday (Feb. 19). The project, to be led by Tedder alongside HYBE chairman Bang Si-Hyuk and HYBE America CEO Scooter Braun, will kick off with a global talent search. Once the members of the group […]
The REPUBLIC Collective, which includes Island Records, Def Jam Recordings, Mercury Records and Republic Records, has announced several executive promotions and new hires.
Recently, Jeffrey Remedios, former Universal Music Canada chief, was appointed president of strategic development. In his new role, Remedios oversees high-priority growth initiatives for Republic’s labels, focusing on international A&R, Republic recording studios, brand expansion, and more, reporting directly to REPUBLIC Collective CEO Monte Lipman and COO Avery Lipman.
Key promotions across departments include Joe Carozza as executive vp and global media officer, Brittney Ramsdell as evp of creative sync, Julie Vastola as svp of creative, and Zoë Briggs as vp of global marketing. Gary Spangler revamped the Audience team, elevating Natina Nimene to evp of urban audience and artist relations, Lucas Romeo to evp of pop audience, Brett Dumler to svp of pop audience, James Brown to svp of urban audience, and Roya Raji to vp of touring.
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Kevin Lipson expanded his team with strategic hires and promotions, including longtime Capitol Music Group svp of streaming strategy Jeff Temske coming over as evp of global research and analytics, and Colin Yost elevated to vp of innovation and gaming partnerships. Additionally, Brian Sutnick was promoted to evp of global replay strategy, Ryan Stevens to svp of commerce, Charlene Thomas to svp of global replay strategy, and Blair O’Brien to vp of commerce.
Monte Lipman praised these recent advancements, calling them “hard-earned and well-deserved,” and emphasized the collective’s commitment to artist development and finding “generational talent.”
The executive changes follow another record-breaking year for REPUBLIC Collective, which topped Billboard’s major year-end label rankings for the fourth consecutive year. In 2024, the collective amassed 72 albums on the Billboard 200, including 13 No. 1s, and 209 songs on the Hot 100, with eight chart-toppers, reinforcing its dominance in the music industry.
Record executive and former artist manager Abou “Bu” Thiam has formed a new partnership with Atlantic Music Group that brings his BuVision label to the Warner-owned major, Billboard has learned. As part of the deal, BuVision’s artists’ projects will now be released and marketed through Atlantic moving forward. Artists as part of the venture include […]
On Saturday, Feb. 15, Billboard and EMPIRE came together at EMPIRE’s San Francisco studios to celebrate Billboard’s second annual Sports and Music issue, honoring some of the most powerful people operating at the intersection of the industries of sports and music. The issue, which features EMPIRE founder/CEO Ghazi on the cover, as well as a […]
Warner Records has partnered with respected hip-hop and R&B executive Tim Hinshaw to launch Free Lunch Records, an extension of his creative and touring firm Free Lunch Agency, the companies announced on Wednesday.
The collaboration aims to provide Warner artists ready access to Free Lunch’s creative, touring and sync services while serving as a new platform for emerging talent. Warner Records senior vp of A&R Ericka Coulter has been named general manager of the upstart label, which also announces its first two signings in Syd and Alex Isley. Coulter will keep her continue her role at Warner, the label noted.
Hinshaw announced Free Lunch Agency in August 2023 while still head of hip-hop and R&B at Amazon Music, a role he held five years. At launch, Free Lunch said its goal was to “authentically connect brands with artists and culture through bespoke storytelling and real-life experiences.” The agency’s name is a nod to the free lunch programs provided by public schools and parks in underserved communities nationwide.
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While at Amazon, Hinshaw played a key role in securing major partnerships, including the exclusive livestream of Kendrick Lamar’s The Big Steppers Tour and Amazon Music Live performances featuring Lil Baby, A$AP Rocky, and 21 Savage. He also spearheaded deals for high-profile events, including for Tyler, The Creator, J. Cole’s Dreamville Festival and Summer Walker.
As Amazon executive Steve Boom said at the time, Hinshaw put Amazon Music into the conversation among the hip-hop and R&B community “in a way, frankly speaking, we were not.” His efforts there earned him executive of the year honors in Billboard’s R&B/Hip-Hop Power Players list in 2022.
Prior to joining Amazon Music, Hinshaw built the urban music division at Fender Guitars, worked in music marketing for Vans and co-managed his brother, songwriter Prince Charlez, leading to a joint venture with Island Def Jam and a global publishing deal with Universal.
Warner Records co-chairman and CEO Aaron Bay-Schuck praised Hinshaw’s ability to create impact beyond music.
“Tom [Corson] and I are thrilled to welcome Tim and his Free Lunch team to the label,” said Bay-Schuck. “His expertise stretches far beyond finding and nurturing talent – he knows how to make sure his artists are making an impact. Early on in our conversations, it was clear bringing Tim and Free Lunch into the Warner fold would be a perfect synergy. Tim is immersed in the vast culture of hip-hop and R&B, across music, sports, fashion, and live entertainment, and together we’ll work towards our shared goal of uplifting the best and brightest in the genre.”
Hinshaw added that “by uniting Free Lunch Agency with Warner Records, we can combine our expertise in creative, music, and brand building to elevate the first-class roster,” saying, “together we’ll expand the scope of artist narratives to connect even more deeply with fans across the globe.”
Nashville-based label Big Machine Label Group, a subsidiary of HYBE America, has appointed Jodi Dawes to the role of vice president of publicity and communications, to oversee the label group’s public relations department and lead strategy across BMLG’s imprints Big Machine Records, The Valory Music Co. and Nashville Harbor Records & Entertainment. Dawes reports directly […]
On Valentine’s Day, Drake teamed up with OVO signee and frequent collaborator PARTYNEXTDOOR to release the collaborative album Some Sexy Songs 4 U, a 21-track project that marks his first release since the three-track project 100 Gigs last August.
More significantly, it’s his first release since he filed a lawsuit against his record label, Universal Music Group (UMG), on Jan. 15 for defamation over the release of Kendrick Lamar’s “Not Like Us,” the searing, chart-topping diss track aimed at the Canadian rapper that was released by UMG’s Interscope Records. In the lawsuit, lawyers for Drake alleged that “UMG intentionally sought to turn Drake into a pariah, a target for harassment, or worse,” by pushing a “false and malicious narrative” that the star rapper was a “certified pedophile,” as Lamar rapped on the track. (UMG, in response, said in part, “Not only are these claims untrue, but the notion that we would seek to harm the reputation of any artist—let alone Drake—is illogical.”)
That raises the question: How is Drake able to release an album while he’s actively suing the record label to which he’s signed?
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First, the logistics: The new album was released jointly through OVO Sound, to which PARTYNEXTDOOR is signed, which is distributed by Santa Anna, a company under Sony Music Group’s Alamo Records umbrella; and OVO, which is Drake’s vehicle through UMG’s Republic Records. They are co-billed that way and in that order on digital service providers like Spotify and Apple Music. These types of joint releases are relatively common; think Future and Metro Boomin’s back-to-back We Don’t Trust You albums last year, released jointly via Future’s label Epic Records (also a Sony label) and Metro’s label Republic Records. (Coincidentally, We Don’t Trust You contained the song “Like That” featuring Lamar, the track that kicked off the Drake-Kendrick beef in earnest.) Another, more current, example is the Lady Gaga–Bruno Mars collaboration “Die With A Smile,” currently sitting at No. 1 on the Hot 100 for its fifth week, which is co-billed to Gaga’s Interscope and Mars’ Atlantic Records.
That means UMG would have had to legally clear Drake’s appearance on the album, an outcome that a handful of lawyers consulted by Billboard say would not necessarily be affected by any ongoing litigation. “Suing UMG shouldn’t preclude him from working with them legally,” one lawyer says. “As for their desire to be in a contractual relationship with him while he is litigating against them, that’s a different story.” Adds another, who agreed that it would not affect his ability to release an album: “Whether or not UMG decides to properly fund and support a release that Drake wants to do while Drake is suing UMG is another question.”
A UMG spokesperson did not immediately respond to a request for comment. In its response to the initial lawsuit last month, the company wrote, “We have invested massively in [Drake’s] music and our employees around the world have worked tirelessly for many years to help him achieve historic commercial and personal financial success. … Throughout his career, Drake has intentionally and successfully used UMG to distribute his music and poetry to engage in conventionally outrageous back-and-forth ‘rap battles’ to express his feelings about other artists. He now seeks to weaponize the legal process to silence an artist’s creative expression and to seek damages from UMG for distributing that artist’s music.”
An artist suing their record label is not an unheard-of occurrence; it has happened several times through the years, often over royalty payments or other contractual disputes. Suing their own record label for defamation over a diss track, however, is unprecedented; given the mutually beneficial financials involved in an artist and an album’s commercial success, it would stand to reason that UMG would not aim to materially harm one of their superstar artists. But that’s a determination for the courts to make.
Additional reporting by Elias Leight.
BBR Music Group/BMG Nashville has added to its artist roster, signing singer-songwriter Alexandra Kay to the label, Billboard can reveal.
BBR Music Group/BMG Nashville is also home to artists including CMA/ACM entertainer of the year winner Lainey Wilson, Billboard 200 chart-topper Jelly Roll, and “Try That in a Small Town” hitmaker Jason Aldean.
“There is not a better team that could be on this journey with me,” Kay tells Billboard. “I truly, from the bottom of my heart, think I am in the best hands in Nashville. I’m proud of my journey and am really excited to see what BBR can do with pouring gas on this fire.”
Kay is celebrating her new label deal by giving fans a taste of her new music, with the upcoming song “Cupid’s a Cowgirl” to release on Feb. 21.
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“It was just a really magical moment where we were just fed the song from the heavens and we were the outlet for it, and we had so much fun writing it,” Kay says.
Last year, Kay opened arena shows on Jelly Roll’s Beautifully Broken tour, and opened for Morgan Wallen’s sold-out Hyde Park show in London. On Feb. 23, she’ll launch her headlining Cupid’s A Cowgirl Tour in the U.S. and Canada, plus visit the U.K. and Europe on her All I’ve Ever Known Tour. Last year, she also teamed with Jelly Roll for the song “Leave The Light On,” as part of the soundtrack for the film Twisters.
“Having known Alexandra for a number of years, I came away from every interaction impressed not only with her talent, passion and work ethic, but also her strategic mind and determination to build a career not for a moment, but for a lifetime; a career anchored in the strong bond she is building with audiences around the world,” Jon Loba, president, Frontline Recordings, Americas, BMG, said in a statement. “It felt much like when I was first getting to know Jelly Roll. So, it was ironic when, completely separate from me, he saw the same qualities and invited her to tour with him last year. We are so excited to welcome Alexandra to the BMG family and look forward to continuing to help her build that lifetime career.”
The label deal marks a new milestone in a career that has already seen Kay find success on the Billboard charts and on the road. Illinois native Kay made her Grand Ole Opry debut in 2022. Her upcoming Europe shows will mark a return for Kay, who has previously performed at London, England’s C2C festival. Kay has also notched four top 10 songs on Billboard’s Country Digital Song Sales chart, including “Best Worst Ex” with Julia Cole, as well as “That’s What Love Is,” “Backroad Therapy” and “Everleave.”
She released her debut project, All I’ve Ever Known, in 2023; that same year, Kay rose to No. 12 on Billboard’s Emerging Artists chart. All I’ve Ever Known centered around healing from heartbreak after weathering a divorce, with songs including “Everleave” and “Painted Him Perfect.” Kay tells Billboard that her forthcoming album will have a decidedly more upbeat flair.
“I’m so excited for everybody to get a taste of this new era from me. I look back at All I’ve Ever Known, and it was a divorce album, and I look at that as I was surviving during that time. I’m thriving in this record and I know who I am. It’s full of confidence. It’s full of a healed heart that’s just wide open and ready to accept love again. And it’s definitely the most pop-leaning thing I’ve ever done, which is something that I’ve really been wanting to dip my toes into.”