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Universal Music Group Nashville, known for its roster of country music artists including Keith Urban, Carrie Underwood, Eric Church and Chris Stapleton, has launched a new production arm of the Nashville-based entertainment company, focused on film and television projects.
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UMG Nashville‘s Sing Me Back Home Productions will delve into the deep catalog of artists throughout UMG Nashville’s history, in addition to celebrating newly-discovered talent. The new production arm is led by UMG Nashville chair/CEO Cindy Mabe, as well as senior vp, digital business and creative development Dawn Gates. The new division will focus on developing content for documentaries, original scripted and unscripted television, feature films and short-form content. In addition, it will be heavily involved in securing production partners, music supervision and distribution.
“Country music has always been the home of the richest storytellers in music. Storytellers like Merle Haggard, whose song ‘Sing Me Back Home’ helped frame the intent and name behind our production company,” Mabe said in a statement. “Songs and stories can transport people and literally sing them back home no matter where they are in the world. Creating a new canvas for our storytellers to paint was a natural next step for our artists to talk to their fans in a new way. With several productions underway, this new endeavor fits prominently into what we are sustaining and building as a music company: roots, legacy, music discovery, and storytelling. We are finding faith, family, and heartland are at the core of our business and we are making sure we are building generational content for different mediums across a variety of platforms and shepherding it into the homes of our audience.”
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Sing Me Back Home Productions has teamed with ITV America’s Thinkfactory Media to develop and produce a docuseries that will follow the personal and professional lives of Grammy-nominated husband-and-wife duo, The War and Treaty‘s Michael Trotter Jr. and Tanya Trotter. The docuseries will be helmed by Thinkfactory’s CEO and veteran producer Adam Reed. The docuseries is already in the works with a broadcast partner and is among the first of several projects in development through Sing Me Back Home’s broader collaboration with Thinkfactory Media.
Additionally, the Betsy Schechter-produced documentary Gloria Gaynor: I Will Survive, will soon be released in partnership with Storyville Entertainment. The documentary premiered at the Tribeca Film Festival, and won the best feature documentary award at La Femme Women’s International Film Festival in Los Angeles. Most recently, Gloria Gaynor: I Will Survive won The Palm Springs International Film Festival audience award “best of fest.”
“Country music and its community of artists, past and present, offer such a vast and rich world to explore for content,” Reed said in a statement. “As Thinkfactory doubles down on work rooted in the Heartland, we’re incredibly bullish on the projects we’re developing with Sing Me Back Home, and we admire what Cindy and her group are building at a time when the genre and its hitmakers are flying higher than ever.”
“We are thrilled to have the expertise of Cindy, Dawn, and the Sing Me Back Home team to partner on producing ‘Gloria Gaynor: I Will Survive,’” Schechter said in a statement. “Just like her iconic song ‘I Will Survive,’ Gloria’s life is equally inspirational and this film has the power to impact audiences around the world for years to come.”
The new production division is the latest expansive move for UMG Nashville, following the recent launches of Silver Wings Records, and the comedy division Capitol Comedy Nashville.
Atlantic Music Group chairman/CEO Julie Greenwald announced layoffs of about two dozen people Monday (Feb. 26), primarily in the radio and video departments, in an internal memo to staff obtained by Billboard. As part of the announcement, Greenwald also said the company would be “bringing on new and additional skill sets in social media, content creation, community building and audience insights,” with the goal of “dial[ing] up our fan focus and help[ing] artists tell their stories in ways that resonate.”
Greenwald, who has been at Atlantic Records for 20 years, was named chairman/CEO of the newly-formed Atlantic Music Group in October of 2022, with oversight of Atlantic Records and its subsidiaries (Atco, Big Beat, Canvasback) as well as 300 Elektra Entertainment, which includes 300, Elektra, Fueled By Ramen, Roadrunner, Low Country Sound, DTA and Public Consumption. In that role, she is still co-chair/COO of Atlantic Records alongside co-chair/CEO Craig Kallman.
“Our artists today need more support from us than ever — in a world that’s getting noisier, faster, and more fiercely competitive,” Greenwald wrote. “We have to do more, but at the same time, our approach has to be authentic, bold, and bespoke to individual artists. We can’t impact culture if we don’t have the right mix of people who live that culture. That’s why we need dedicated teams of multi-talented, ambidextrous people — our ‘SWAT teams’ — who encircle the artist and do everything possible to help achieve their full potential.”
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The news comes three weeks after Warner Music Group CEO Robert Kyncl announced that WMG would be cutting its staff by 10%, or some 600 employees, amid a broader reallocation of resources that will involve selling its owned and operated media properties, such as HipHopDX and Uproxx. That move came the same day that Warner announced it had had its best quarter ever, with revenue up 17% to $1.75 billion, and that the moves would be about freeing up some $200 million to reinvest in the company.
However, Greenwald made a point to write that this move was not about merging or shuttering labels, but about repositioning the label group for the future. “We’ve all heard the same industry rumors about labels being reduced or merged into one another. I can tell you: this is not that,” she wrote. “We’re deeply committed to the unique cultures across our labels, led by 300, Elektra and Atlantic. Craig, Kevin [Liles, CEO of 300 Elektra], and I passionately believe these identities are crucial to attracting great artists and building great careers. We want artists to be choiceful about the culture and team they belong with, just as we’re thoughtful about deciding which artists we’re signing.”
Read Greenwald’s full note to staff below.
Dear Atlantic, Elektra and 300,
Two weeks ago, during the all hands call you heard Robert and Max talk about the evolution of our music company. They tasked us last year to examine our staffing and ask the tough question, how do we achieve maximum impact for our artists in this ever changing landscape?
As hard as it is to say goodbye to our friends and valued colleagues, it is critical that we keep retooling the company and add new resources and skill sets to our business units. I have now been at Atlantic for 20 years. The company has grown and evolved tremendously, because we have not been afraid to implement change and add new marketers, new A & R, new data and research and even new labels. Always evolving but with a consistent North Star : sign the best musicians and commit to the hardest work of building real careers through true artist development.
Our artists today need more support from us than ever – in a world that’s getting noisier, faster, and more fiercely competitive. We have to do more, but at the same time, our approach has to be authentic, bold, and bespoke to individual artists. We can’t impact culture if we don’t have the right mix of people who live that culture. That’s why we need dedicated teams of multi-talented, ambidextrous people – our ‘SWAT teams’ – who encircle the artist and do everything possible to help achieve their full potential.
The changes we’re making today are primarily happening in our radio and video teams. We’ll preserve our industry-leading position in those areas, while bringing on new and additional skill sets in social media, content creation, community building and audience insights. This will allow us to dial up our fan focus and help artists tell their stories in ways that resonate.
As part of this shift, I’m sorry to say about two dozen people will be leaving us from across our three labels and their imprints. We’ve already informed everyone who is impacted. I know we will all support each other, even more than usual, and I deeply appreciate your empathy and understanding.
We’ve all heard the same industry rumors about labels being reduced or merged into one another. I can tell you: this is not that. We’re deeply committed to the unique cultures across our labels, led by 300, Elektra and Atlantic. Craig, Kevin, and I passionately believe these identities are crucial to attracting great artists and building great careers. We want artists to be choiceful about the culture and team they belong with, just as we’re thoughtful about deciding which artists we’re signing.
Right now, there’s incredible music coming through from artists across the entire group. We have some of our biggest superstars returning, and some extraordinary new artists we’re building in a very real way. We’re taking the right step into the future, and I hope you’ll continue to share your ideas with senior management so we can continually improve.
Thank you.
Julie
BMG announced on Monday (Feb. 26) an exclusive recordings agreement with the estate of the iconic Spanish flamenco guitarist Paco de Lucía. In a partnership with the Paco de Lucía Foundation, BMG is set to release Pepito y Paquito, an album featuring 21 previously unreleased tracks by Paco de Lucía and his brother Pepe, in May 2024.
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“We are delighted that these very special recordings, completely unknown until now, will finally be released with BMG on such a special date as the 10th anniversary of Paco de Lucía’s departure,” representatives of Paco de Lucía’s Estate said in a statement. “These recordings are an extraordinary document that reflects the first steps in the career of Paco de Lucía and Pepe de Lucía, and they are already part of the history of flamenco.”
According to a press release issued by BMG, the recordings — which date back to 1959 and 1960 — give flamenco fans an insight into the “early musical endeavors” of Pepe and Paco at the ages of 13 and 11, respectively. AI was used to help restore the recordings from a vintage Grundig TK46 tape recorder.
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“I never thought these recordings would ever see the light of day, but thanks to the tireless work of the team that has been part of this process, the tapes have finally been restored and are ready to be released,” added Pepe. “When I listened to the tapes again, more than 60 years after their original recording, I couldn’t believe that those children were my brother Paco and me. It is a wonderful recording that brings back fond memories of the happiest time of our lives and serves as a fitting finale to our careers.”
“It has been a privilege to work hand in hand with Pepe de Lucía and the Paco de Lucía Foundation for more than a year to document, restore, and finally publish these tapes that showcase the genius of these two brothers who changed the history of music in Spain and around the world,” said Javier Doria, BMG director A&R Spain.
The deal comes on the heels of a Paco de Lucía Legacy Festival, which took place in New York from Feb. 20-24 commemorating the 10th anniversary of Paco de Lucía’s death. A historical figure in flamenco and a key figure in the globalization of the music, Paco de Lucía was honored by more than 30 flamenco artists at the four-day event.
L to R: Francisco Sánchez Gómez (Paco de Lucía) and José Sánchez Gómez (Pepe de Lucía) with their mother Lucía Gomes Gonçalves
© Family Photo Archive
The Universal Music Group purchased a majority stake in Nigerian record company Mavin Global, the iconic label founded by Don Jazzy that is home to Rema, Ayra Starr, Crayon and Ladipoe, among others. The deal is expected to be completed by the third quarter, pending regulatory approval, the companies announced.
Terms of the deal were not disclosed. However, Billboard reported in October that Mavin was being shopped by Shot Tower Capital at a valuation north of $125 million, with a sale price in the region of $150 million to $200 million; it was unclear if publishing was involved in the deal. As part of the investment arrangement, Don Jazzy — who founded Mavin in 2012, and also serves as CEO — and COO Tega Oghenejobo will continue to run the label.
“Our criteria for identifying partners is straightforward: great artists, great entrepreneurs, great people,” UMG chairman/CEO Lucian Grainge said in a statement announcing the deal. “With Don Jazzy, Tega, the Mavin Global team and their artist roster, we’ve found ideal partners with whom to grow together. Mavin’s brilliant artists have been catalysts in the transformation of Afrobeats into a global phenomenon and we’re thrilled to welcome them into the Universal Music Group family.”
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Mavin had already established a relationship with UMG, with Rema’s “Calm Down” — the biggest Afrobeats song of all time, which reached No. 3 on the Hot 100 last year — initially distributed by Virgin Music, with its remix featuring Selena Gomez licensed to Interscope; Starr, meanwhile, has a deal in place with Republic. “Calm Down” has racked up more than 1 billion on-demand streams in the U.S. alone since its release, with its global count many multiples higher.
The investment is designed to spur Mavin’s growth around the world, according to a press release, with focuses on both Mavin’s Artist Academy, which nurtures its roster in various musical and performance skills, and its executive leadership team, which is aimed at growing the next generation of African leaders in the music business.
“With our proven history of collaborations within the UMG family, we have a strong belief that they are the ideal partner for the next phase of our growth, given the diversity and potential of our business,” Oghenejobo said in a statement. “UMG is home to some of the world’s foremost music entrepreneurs and artists, making them a perfect match for our aspirations. By collaborating with UMG, we are dedicated to cultivating a vibrant creative environment that propels African music to new heights on the global stage.”
Winning the Mavin auction catapults UMG deeper into the Nigerian Afrobeats scene — the umbrella genre that encompasses Afropop, Afro fusion, high life and others that continues to explode around the globe. In the past several years, artists such as Wizkid, Davido and Burna Boy have blossomed into global superstars, while the likes of Rema, Starr, Tems, Tyla, Ckay, Asake and Fireboy DML have led a wave of young, emerging talent coming from the African continent. The movement has gained momentum to the point that the Recording Academy introduced a new Grammy Awards category for best African music performance, which was awarded to Tyla’s “Water” at the honors earlier this month.
Additional reporting by Ed Christman.
Nora Fatehi, a Canadian-born Bollywood star with Moroccan roots, has signed a recording contract with Warner Music as the actress, dancer and singer looks to add “global music star” to her professional accomplishments. Based in India, Fatehi will work closely with WMG teams in the U.S. and globally on music-related releases and projects, but remain signed with Indian label T-Series for her Bollywood work.
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Fatehi made her name across India performing what are known as item songs — special musical numbers inserted into a movie — in numerous Hindi, Telugu, Tamil and Malayalam films. Her appearance in the 2018 film Satyameva Jayate, in which she performed the Bollywood classic “Dilbar,” led to her recording and sining an Arabic version of the song in collaboration with Moroccan group Fnaire that has racked up hundreds of millions of views on YouTube.
Her other musical endeavors have included collaborations with Tanzanian artist Rayvanny for the Afropop track “Pepeta,” as well as British singer Zack Knight for the pop song “Dirty Little Secret.” She has also released several solo tracks, including “I’m Bossy” earlier this year. According to WMG, Fatehi’s Bollywood songs have garnered over five billion views on YouTube, such as “Saki Saki,” Kusu Kusu” and “Garmi.”
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In late 2022, Fatehi shared the stage with global stars Davido, Ozuna, Manal, Balqees, Rahma and GIMS at the closing ceremony of the FIFA World Cup 2022 in Qatar, where she grabbed the spotlight for the English version of Cup anthem “Light the Sky.”
Indian music fans spend over 24 hours each week listening to music, with top genres including Bollywood and Indian Pop, among others, according to IFPI’s latest Engaging With Music report. Fatehi’s background and versatility, along with being fluent in multiple languages, means she won’t be limited to the vast market of her home base. The Middle East and North Africa, for example, was the fastest growing region for music in 2022, jumping 24%, reported IFPI, while Asia grew by 15.4%.
“Nora is an extraordinary talent, electric performer, and cross-cultural superstar whose music reflects the rich diversity of her background,” said WMG CEO Robert Kyncl. “Her passion and ambition are infectious and we’re excited to help her reach new audiences, places, and heights across the globe.”
Alfonso Perez-Soto, president of emerging markets for WMG, added: “I’ve been blown away by Nora’s star power. She has the creative ability and sheer stamina you need to become one of the world’s biggest artists. We can’t wait to put the global resources of Warner Music at her disposal as she starts the next chapter of her music career.”
In the meantime, Fatehi’s film career continues in its upward trajectory with the release on Friday (Feb. 23) of Crakk – Jeethegaa Toh Jiyegaa, a Hindi-language film billed as the “first-ever extreme sports action film in India.”
“I’ve enjoyed great success in my career so far, but this deal is a significant step forward in my musical journey, a new chapter in my international career,” she said. “My ambition is to be a global music star and performer, connecting with fans all over the world. I want to use my diverse cultural background to create music and dance that brings everyone together! I’m excited to work with Warner Music to leverage their experience and expertise to help me fulfill this goal.”
Livestream shopping platform NTWRK is acquiring streetwear, music and sports-centric media company Complex Networks. The deal will create a new entity that the two companies claim will be “a new destination for ‘superfan’ culture” and bring an e-commerce marketplace into the former media brand’s ecosystem.
The news was announced Wednesday (Feb. 21), with investment from Main Street Advisors, Universal Music Group, Goldman Sachs and Interscope Records founder Jimmy Iovine. UMG will also come on board as a strategic partner and current Interscope chairman/CEO John Janick will join the company’s board.
NTWRK is acquiring Complex from Buzzfeed, which purchased the streetwear-focused media company in 2021 for $300 million. Terms of the deal were not disclosed, though The New York Times reported last October that a deal worth $140 million was close; subsequent reporting in December put the price at slightly more than $100 million. NTWRK co-founder/CEO Aaron Levant — who initially created NTWRK alongside Jamie Iovine and Gaston Dominguez-Letelier, and co-founded ComplexCon with Complex founder Marc Ecko in 2016 — will become CEO of the new company.
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“Complex has been a beacon of culture and innovation for over two decades,” Levant said in a statement. “My journey with Complex began as an admirer of their original magazine in 2002 and it has now come full circle as I step into the leadership role. Alongside this impressive team, we will create the definitive global content, commerce and experiential platform of convergence culture.”
NTWRK has previously worked with several UMG artists, including Billie Eilish, Post Malone and BLACKPINK, the latter of whom worked with Takashi Murakami for Interscope’s 30th anniversary vinyl collection. UMG’s involvement, however, is not an exclusive one, and the new platform will remain open to artists of any label, major or independent.
“This partnership will give our artists access to a dynamic network to deepen connections with superfans through unique collaborations and cultural moments,” said Janick in a statement. “We share a collective vision on how D2C, experiential, brand partnerships and content are mutually reinforcing cornerstones of the fan experience. We will continue to sign and elevate new generations of great talent and we believe that we can best serve these artists through a holistic set of capabilities.”
The focus on the superfan is one that is a priority for UMG this year, with UMG chairman/CEO Lucian Grainge writing in his New Year’s memo to staff that “the next focus of our strategy will be to grow the pie for all artists, by strengthening the artist-fan relationship through superfan experiences and products,” which he called part of “the blueprint for the labels of the future.”
The new company also comes amid a lot of changes in both the music and media spaces. UMG announced a huge label restructuring earlier this year, with Janick taking on oversight of Capitol Music Group and other labels, as the music major approaches looming layoffs. At the same time, Buzzfeed is believed to be selling Complex for much less than half of what it acquired it for just three years ago, amid a wider run of layoffs and closings of media outlets across the industry. Warner Music Group, which last year laid off 600 people, also announced that it would be selling some of its owned media properties, such as HipHopDX and Uproxx.
“Aaron Levant, along with Jamie Iovine and Gaston Dominguez-Letelier, are building an incredible platform and this acquisition will exponentially accelerate its growth,” Jimmy Iovine said in a statement. “Combining the power and reach of Complex with the NTWRK engine serving creators across music, fashion and art will be transformative for the next generation of consumer technology.”
A&R veteran Tim Glover is named as president of A&R, Pulse Records, Billboard can confirm.
Glover joins the team from Interscope Geffen A&M, where he served as executive VP of A&R since 2022, and held the position as senior vp of A&R before that.
In his new role, announced today (Feb. 21), Glover works specifically on the Pulse Records division of Pulse Music Group, the umbrella company, and reports jointly to Scott Cutler, co-CEO of Pulse Music Group; Josh Abraham, co-CEO of Pulse Music Group; and Ashley Calhoun, president, Pulse Music Group.
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During his time at Interscope, Glover was the point person for the label’s partnerships with Dreamville — which has included such artists as J. Cole, JID and Ari Lennox, among others — and LVRN, including Summer Walker and 6LACK, as well as working with Tierra Whack and more than a dozen other artists at the label.
“Tim’s creative ability has led him to sign and work with some of the world’s top recording artists,” reads a statement issued jointly by Abraham, Cutler, and Calhoun. “We want our artists at Pulse Records to work with the very best in executive talent and Tim will be a key part of the team as we continue to build.”
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The experienced recruit joined Interscope in 2014, was promoted to senior vp in March 2019, and in 2021 was named to Billboard’s 40 Under 40 list of trailblazing young executives in the music business.
At Pulse, Glover will continue to A&R select projects with Interscope, a rep tells Billboard.
Launched in June 2023, Pulse Records is a part of Concord Label Group and is distributed through the company’s longtime relationship with Universal Music Group.
Since then, Pulse Records formed an artist development joint venture with ISO Supremacy, the new record label founded by platinum recording artist and Pulse Music Group publishing client, Brent Faiyaz. Through that arrangement, Pulse and Faiyaz signed Tommy Richman to Pulse Records.
Also, Pulse Records recently signed New Zealand-born, South African artist 9lives, a leader in the Sigilkore scene, a rap subgenre which blends cloudrap, hyperpop, and electronic, working with the likes of Trippie Redd, Rico Nasty, JELEEL!, Kanii and Odetari.
The Pulse team “is synonymous with artist creativity, artist development, building a strong creative community, and they go out of their way to customize their A&R strategies to the unique needs of each and every artist,” comments Glover in a statement announcing his appointment. “I look forward to big things ahead.”
Sony Music Nashville has launched a non-country imprint, First Flight Records, with singer-songwriters Darren Kiely and Ben Goldsmith. Though the company is only announcing the label now, it’s already experiencing success with pop/folk artist Kiely, whose song “Sunrise,” hit No. 1 on the Irish Homegrown chart.
Kiely’s No. 1 in Ireland “signifies what I want this to become in scope and scale,” Sony Nashville chairman/CEO Randy Goodman tells Billboard. “What I hope this will be for us is a significant global proposition as well.”
The genesis of the label started when SMN A&R manager Nathan Thomas was greatly impressed after seeing the 17 year-old Long Island native Goldsmith perform in Nashville. Goldsmith then came to the office and “He goes from guitar to piano, he sings his ass off. He’s writing songs that sound like they could be on Elton John’s Madman Across the Water but with a very current feel,” Goodman says. “It was one of those things where we don’t really know what to do with this, but we felt like it was important and we all wanted to be involved with it.”
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Then the A&R staff discovered Irish artist Kiely, who had moved to Nashville via New York, via a video online. As his music began to resonate in his native country and the U.S., Kiely , who was influenced by acts like The Lumineers and Mumford & Sons, signed with UTA and is now on a headlining U.S. club tour in support of his Lost EP. That set’s “Mom & Dad” has landed in the top 5 of the Irish Homegrown chart.
Though the first two signings are folk-tinged singer/songwriters, Taylor Lindsey, Sony Nashville’s senior vp of A&R, stresses that the remit for the label is simply to sign artists and authentic storytellers who are “not country…If it made sense and an artist walked in here who was a hip-hop artist or a true pop artist, we wouldn’t take those off the table.”
Releases will be tagged Free Flight/Sony Music Entertainment, not Free Flight/Sony Music Nashville, to reinforce that Free Flight is not a country label. “When people think of Sony Music Nashville, they think of country, obviously,” Lindsey says. “But these artists are not falling into our traditional country mold. From a global standpoint, we want people to not be confused and we also want to make sure that unsigned artists understand that we can have a home for them that isn’t affiliated with our traditional country strategy.”
Free Flight Records resurrects the name of an RCA Nashville-affiliated imprint started in the ‘70s, when acts like Charlie Daniels and Exile were having both pop and country success. “It was created for a similar purpose and that was to serve a movement of music outside of the purely country category,” Goodman says. The label only existed for a short time in the ‘70s and has been dormant since then, but the name still belonged to Sony. “We just thought that could be a really cool bit of connective tissue to what we’re doing right now,” Goodman says.
At a time when pop labels are signing country acts, such as Warner Records signing Zach Bryan or Columbia inking outlaw country artist Koe Wetzel, Goodman says the borders are gone. “We should be as genreless and as broad thinking as we possibly can because the new world order allows us to do so,” he says. “It’s a fun, creative thing for us, but it’s also a really good business model because we’re sitting right here in the community of this incredible songwriting city. Ben and Darren opened our eyes to what is actually happening in our backyard.”
Goldsmith released For the World Between My Ears on Sony Music Nashville in September but is already working on his new project for Free Flight. He’s in Los Angeles writing for the album now with such songwriting greats Dan Wilson and Rick Nowels.
Though terrestrial radio may come into play, the plan is to promote these artists primarily through digital strategies including streaming and social media. “If and when the time is right to work them at terrestrial radio, we will, but for us strategically, whether it’s [Sony Music Nashville] or Free Flight, that’s always kind of the last piece of the puzzle,” Goodman says, though he adds that when Goldsmith toured last year, they serviced his music to Triple A radio. “We thought this is probably a crowd where we should go ahead and create some awareness with Ben,” he says.
For now, Sony Nashville’s existing staff will handle Free Flight’s roster, though Lindsey says “as this progresses, we’ve already discussed the possibility of staffing up and what that could look like.” There is no “magic number” when it comes to how many acts Free Flight will sign,” she adds.
The goal is simply to sign and build acts unfettered by attaching labels. “I don’t want people to look at Free Flight and go, ‘Oh, that’s a rock imprint’ or ‘That’s a pop imprint,’” Goodman says. “At its core, it’s just about being as broad minded as we possibly can be.”
UMG Nashville has launched Silver Wings Records, a distribution arm and independent artist services, fueled by Virgin Music Group’s global distribution network. Silver Wings Records will create custom campaign services for independent artists, offering options for developing and enhancing campaigns. Explore Explore See latest videos, charts and news See latest videos, charts and news UMGN’s […]
Universal Music Group is poised to open its first Capitol Studios outside of Hollywood, plus live performance spaces, music education academies and a new record label, as part of a collaboration with DGMC in the burgeoning music hub of the United Arab Emirates. Explore Explore See latest videos, charts and news See latest videos, charts […]