Record Labels
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Addison Rae is on the verge of pop superstardom, but there was once a time when she was a rising TikTok star and a college student looking to get by. Rae joined The New York Times‘ Popcast on Friday (May 30), where she reflected on her time at Louisiana State when she was getting paid […]
Gospel icon Kirk Franklin is joining forces with Insignia Assets, a new entertainment venture established by Norman Gyamfi and Jonathan Jay. This collaboration unites Franklin’s companies, Fo Yo Soul Recordings and CLTRE Lab, with Insignia Assets’ diverse portfolio, which includes recorded music and publishing, television, film, touring and events.
In addition to this partnership, Franklin will serve as Insignia Assets’ chief of creative services.
Franklin, who will be honored with the BET Ultimate Icon Award during the 2025 BET Awards next Monday night (June 9), shared: “This partnership with Insignia is bigger than business. It’s about building a platform where our stories, our faith, and our culture can live and breathe across every screen and stage. I’ve always believed in pushing Gospel beyond the margins and into spaces where it can challenge, inspire, and connect with the world in a real way. Joining forces with Insignia gives us the reach, the resources, and the creative freedom to do just that.”
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To kick off this exciting venture, Franklin will release a new single, “Do It Again,” on Friday (June 6). Additionally, his media production company, CLTRE Lab, will collaborate with Insignia Assets’ 3 Diamonds Entertainment division on Den of Kings, a new dinner conversation series hosted by Franklin. The first episode, focusing on “Fatherhood features guests D.C. Young Fly, Kountry Wayne, Lou Young and Devale Ellis, and premieres on Franklin’s YouTube channel on Father’s Day, June 15.
Under this deal, 3 Diamonds Entertainment will be the production partner on select scripted and non-scripted CLTRE Lab projects, providing production services and funding to showcase original storytelling across various formats.
“We’ve worked with Kirk for some time now—from the 2022 release of the multi-GRAMMY®-winning collaborative album, Kingdom, to producing sold-out arena tours with him consecutively over the past few years,” said Norman Gyamfi, co-founder and CEO, Insignia Assets. “Today, we’re thrilled to fortify and deepen our partnership by welcoming Kirk to our executive team, and by charting a course for the future with him from recorded music to touring, film/TV to digital media, and more. We are collectively very proud of this moment.”
A Black-owned and self-funded entertainment company, Insignia Assets’ music portfolio includes Christian and Gospel labels Tribl Records, Maverick City Music and Fo Yo Soul Recordings and R&B label Platform Sounds. Additional divisions include Undivided Entertainment for touring and event productions, 3 Diamonds Entertainment for television and film, as well as the Icho Group, the marketing engine of the diversified enterprise.
Insignia Assets aims to be a leading global entertainment company by delivering impactful to a diverse audience. At its core, Insignia Assets operates with a commitment to fostering collaborations with talented Black creators, visionary entrepreneurs and innovative professionals across all forms of entertainment.
Ron Hill, president of Recorded Music, TRIBL Music Group and head of touring, Undivided Entertainment said: “Kirk is not just an artist, he’s a cultural architect who has reshaped the landscape of faith and entertainment. This partnership with Insignia marks a new chapter, where shared vision and leadership come together to build lasting value, elevate culture, and shift the industry from within.”
Gebbia Media has acquired Big Machine Rock from HYBE America for an undisclosed price in an effort to move into the rock space.
Big Machine Rock has been part of Big Machine Label Group (BMLG), which was founded by CEO Scott Borchetta in 2005. SB Projects bought BMLG in 2019 and, in 2021, HYBE bought Ithaca Holdings, which included SB Projects and BMLG for $1.05 billion.
Big Machine Rock’s current roster includes Daughtry, Badflower, Sammy Hagar and Ryan Perdz. Since its move into rock in 2017, BMLG has placed hits across Billboard’s rock charts, including Mainstream Rock Airplay and Alternative Airplay, with past and present acts like Badflower, Cheap Trick, Daughtry, Friday Pilots Club, Ayron Jones, L.A. Rats, Motley Crue, Pretty Vicious, Starcrawler and The Struts.
“Growing up with incredible music by iconic artists like Sammy Hagar, Van Halen and The Doors, I recognize the importance of bringing rock to a new generation of listeners and fans who are ready to embrace it,” said David Gebbia, CEO of Gebbia Media, in a statement. “Big Machine Rock embodies the Gebbia Media approach: bold, cross-generational, and deeply in touch with the culture. This acquisition allows us to further our mission of empowering artists through investment in robust catalogs and cross-platform expansion.”
The move is also expected to expand Big Machine Rock’s global reach.
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Heather Luke-Husong will continue to serve as GM of the Nashville-based imprint.
“Gebbia Media’s investment will allow Big Machine Rock to grow into a full-fledged label completely focused on rock,” says Borchetta, who is also chairman of labels for HYBE America. “They will continue to be distributed through our family of labels and will stay connected to the Big Machine mothership.”
Gebbia Media is a subsidiary of Siebert Financial Corp.
“By bringing Big Machine Rock into the Gebbia Media portfolio, we’re aligning visionary talent with the resources and stability of a diversified financial platform, ensuring long-term growth and cultural impact,” said John J Gebbia, CEO of Siebert Financial.
In the music space, Siebert has also formed partnerships with Larry Jackson’s GAMMA and L.A. Reid LLC for the female trio SIMIEN, building on Gebbia Media’s alliance with artist and entrepreneur Akon.
As part of the agreement, Borchetta will join the advisory board of Siebert Financial.
Assistance in preparing this story provided by Keith Caulfield.
German dance producer Marlon Hoffstadt has signed with Capitol Records, in partnership with multi-faceted music company Goodlife Management and MC3. “Marlon and his team have been building something incredibly special,” Capitol Music Group Chairman & CEO Tom March tells Billboard. “He has risen to become one of the most exciting artists in dance music. We’re […]
After a blockbuster 2024, PlaqueBoyMax has announced he’s signing to Captiol Records and Field Trip Recordings. The streaming star made the announcement on Thursday (May 22), with the producer capping off an insane year after emerging in 2024 with his Twitch series In The Booth and Song Wars. He dropped off his debut EP 5$TAR […]
Universal Music Group (UMG) announced on Tuesday (May 20) that it will move its East Coast headquarters to Penn 2, a recently redeveloped building that sits on top of the transportation hub Penn Station. “Located in the heart of Midtown Manhattan and literally adjacent to Madison Square Garden, one of music’s most storied venues where […]
Regional Mexican music imprint Kartel Music is rebranding as K Music, it was announced on Monday (May 19).
Founded in 2019 in Riverside, Calif., the label has played a pivotal role in promoting regional Mexican music while helping drive its recent global expansion.
“This rebranding to K Music marks a significant milestone for our team and artists,” said Freddy Becerra, CEO/co-founder of K Music, in a statement. “In just a few years, our artists have topped charts and earned recognition from global tastemakers like Billboard. Our new name reflects an ambition with no borders.”
The decision to renew the brand is part of a strategy that promises to “continue to amplify its impact,” a press release reads, adding: “The new identity reflects the label’s evolution and global ambitions, reaffirming its commitment to growth rather than signaling any detachment from its cultural roots.”
K Music also boasts a refreshed visual identity and updated logo.
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Leonardo Soto, CFO/co-founder, added, “Our name may be new, but our heart remains the same. K Music will continue to uplift the Mexican talent and culture that shaped Kartel Music, even as we expand into new territory.”
K Music represents some of the genre’s hottest stars, such as Luis R Conriquez, who graced the cover of Billboard last September. His 2024 album, Corridos Bélicos, Vol. IV, debuted at No. 5 on Top Latin Albums, No. 3 on Regional Mexican Albums and No. 36 on the Billboard 200. Then there’s Tony Aguirre, who boasts 7.5 million monthly listeners on Spotify and has collaborated with Xavi and Luis R in the early stages of their careers.
The label is also home to acts such as Dinamicos Jrs and Joel de la P, who has written hits for Peso Pluma and Tito Double P and released his breakout track, “Dembow Bélico.” K Music’s rebranding comes six years after its launch amid an ongoing crackdown on narcocorridos in Mexico.
Sugar Hill Records co-founder and longtime owner Barry Poss died Tuesday, May 13 at age 79 following a battle against cancer.
Poss was born in Brantford, Ontario, Canada on Sept. 7, 1945. After graduating from Toronto’s York University, he began studying sociology at North Carolina’s Duke University in 1968, as a James B. Duke Graduate Fellow. While still a graduate student at Duke, he attended the Union Grove Fiddler’s Gathering. He also learned traditional, old-time sounds from musicians including Fred Cockerham, Tommy Jarrell and Tommy Thompson.
Poss began working for David Freeman at Rebel Records and County Records, learning about the record business and later launched Sugar Hill Records with Freeman in 1978. That same year, Sugar Hill released its initial project, One Way Track, from the group Boone Creek, which featured Terry Baucom, Steve Bryant, Jerry Douglas, Wes Golding and Ricky Skaggs. Two years later, Poss took over control of the company and relocated it to Durham, North Carolina.
Sugar Hill Records became a home and championing label to scores of bluegrass, Americana and roots artists — including Jerry Douglas, Ricky Skaggs, Nickel Creek, The Seldom Scene, Tim O’Brien, Sam Bush, Sarah Jarosz, Doyle Lawson & Quicksilver, The Infamous Stringdusters, Robert Earl Keen, Hot Rize, Lonesome River Band, Bryan Sutton, Guy Clark, The Del McCoury Band, Ronnie Bowman, Guy Clark, Rodney Crowell, Robert Earl Keen, Lyle Lovett and Townes Van Zandt.
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The label was part of 12 Grammy-winning projects, including five projects that won a Grammy for best bluegrass album, from artists including Parton, Del McCoury Band and Nashville Bluegrass Band. Parton recorded albums like 2001’s best bluegrass album-winning The Grass Is Blue and 2002’s Halos & Horns for the label.
Poss sold the label to Welk Music Group in 1998 and became its chairman in 2002. In 2015, Concord Bicycle Music acquired the label.
Beyond his work at Sugar Hill Records, Poss was instrumental in the formation of the International Bluegrass Music Association (IBMA), and served as a founding board member of the Bluegrass Music Hall of Fame and Museum. He was also honored with the IBMA’s distinguished achievement award in 1998 and won the IBMA liner notes of the year honor alongside Jay Orr in 2007 for penning the liner notes for the project Sugar Hill Records, A Retrospective. He was also honored with a lifetime achievement award from the Americana Music Association in 2006.
IBMA Executive Director Ken White says in a statement, “Barry Poss was not just a champion of roots music and the artists that make it, but he was instrumental in the founding of our organization. For that and so much more, we will always be grateful.”
California-based regional Mexican music band Fuerza Regida made history this week with the debut of their new album, 111XPANTIA, at No. 2 on the Billboard 200. It’s the highest debut ever for a Mexican artist on the chart — and, had Bad Bunny not released the vinyl edition of his Debí Tirar Más Fotos the same week, 111XPANTIA would have debuted at No. 1, making the group only the third act in history to top the chart with an album in Spanish.
As it was, 111XPANTIA made double history, as it allowed two Spanish-language albums to place at Nos. 1 and No. 2 on the chart, also a first.
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While the name Fuerza Regida may still not ring bells for many in the mainstream, the group has been making serious waves since they launched in 2018, led by singer, composer and businessman Jesus Ortiz Paz, better known as JOP.
Part of a new wave of homegrown talent that’s doing a more contemporary, urban-leaning version of regional Mexican music, or música mexicana, the quintet has positioned itself as bold disruptors, delighting in making music that defies convention, veering into genres like dance and trap. Fuerza are also known for their unusual marketing strategies, from an impromptu concert on the 210 freeway near Los Angeles to a performance alongside street musicians on the Tijuana border to pop up murals to promote their album, Pero No Te Enamores, last year.
Those kinds of actions have yielded fruit. Fuerza has won Top Duo/Group of the year at the Billboard Latin Music Awards for two consecutive years already (2023 and 2024) and has placed six albums, going back to 2023, on the Billboard 200. On the Billboard Top Latin Albums chart, they’ve placed an impressive 12 albums dating back to 2019, and including nine top 10s and one No. 1, 2023’s Pa’ Las Baby’s y Belikeada. On Hot Latin Songs, they boast two No. 1s and 12 Top 10s.
But the Billboard 200 debut is their most impressive achievement to date. Fuerza is signed to a joint venture on their own Street Mob Records with indie Rancho Humilde, and is distributed by Sony Music Latin. But behind their marketing is Jesús Amezcua (aka Moska), the group’s manager (and friend), who is also head of marketing and strategy for Street Mob Records. Although “we’re synced with Sony for data and distribution, all creative direction and frontline marketing is led by us at Street Mob,” Amezcua says. “That independence is what gives us our edge and velocity.”
For pushing Fuerza to make history on the Billboard 200, Amezcua is Billboard’s Executive of the Week.
What exactly is your role with Fuerza Regida?
I manage and lead all strategic marketing, rollout execution and brand partnerships for Fuerza Regida. That covers everything from pre-release positioning and digital strategy to street-level activations, PR and long-term brand development. I work directly with JOP and the team to ensure every campaign feels authentic to the culture while breaking through in the mainstream.
The group has had many major releases, but never something of this magnitude. What made this one different?
This album was a perfect storm of timing, vision and intentionality. We knew the fans were ready for a bigger moment — and we built the campaign with that in mind from day one. What made the difference was the shift in scale: we elevated everything, from the sound to the visuals to the media approach. It was about crossing over without losing our identity.
One major turning point was this was Fuerza Regida’s first time ever releasing a physical album. Not only did we enter that market for the first time, we broke records, surpassing legendary acts like Selena and Maná for the most physical copies sold by a Mexican artist or any Latin duo or group. That milestone sent a loud message about the group’s growing cultural weight and the power of our fan base.
Was there one single action or moment that really moved the needle?
Yes — the pre-release digital campaign combined with JOP’s hands-on promotional push. We executed teaser drops, voice-of-the-streets-style content, and surprise fan moments that went viral, like a Paris Fashion Week performance, for example. Paired with a targeted mainstream media push, it became the perfect one-two punch.
Fuerza Regida is known for bold marketing stunts. Last time it was murals. What was the centerpiece this time?
We focused on emotional proximity and regional pride. Surprise activations in key markets, custom merch drops and physical memorabilia made fans feel seen. We also planted narrative Easter eggs in visuals and lyrics to spark fan theories. It wasn’t about shock — it was about depth.
What was the goal with this album release?
To make a statement: Fuerza Regida isn’t just a top-tier música mexicana act — we’re a cultural force. Yes, we wanted the numbers, but we also wanted to redefine what this genre looks like on a global stage.
How important is it to debut at No. 2 on the Billboard 200, especially as an all-genre chart?
It’s monumental. The Billboard 200 rarely reflects regional Mexican music. To be in the top two, competing with global pop giants, proves this movement is no longer niche — it’s mainstream. It feels incredible to break records and debut as the highest-charting Mexican duo or group in Billboard 200 history. We were going up against legends — and held our ground.
What makes Fuerza Regida different from other groups in música mexicana?
They’re fearless. From raw lyrics to unfiltered visuals and fan engagement, they bring a punk-rock edge. That energy has built a ride-or-die fanbase. They’re not following the blueprint — they’re rewriting it.
JOP was everywhere during this release. How intentional was the promo run?
Very intentional. We built a full content and press calendar around JOP as a brand. National TV, local media, viral content — it was all high-volume, high-authenticity. He delivered across the board.
I see Street Mob is growing and staffing up. You recently hired Gustavo López as president, for example, and he comes with longstanding label experience.
Absolutely. This is a family effort. Our president, Gustavo López, is an industry legend who leads with integrity and vision. Our COO and Street Mob partner is Cristian Primera, aka Toro, along with Cindy Gaxiola, our head of commercial affairs. Last but not least is our CFO Luis Lopez, aka Walks. They are all relentless execution machines. Every win is a reflection of this powerhouse team. Fuerza Regida is just getting started. We’re here to shift culture, not just drop records.
In the middle of his Grammy Award-winning 2024 “Not Like Us” music video, Kendrick Lamar posts up with OG executives and artists from his former label, Top Dawg Entertainment, on the patchy lawn outside of the Nickerson Gardens housing projects in Los Angeles’ Watts neighborhood. “That moment for me was strong and powerful because here we are, still laughing, joking, like when we were these 16-, 17-year-old kids back in the day,” TDE president Anthony “Moosa” Tiffith recalls. “It feels good when you and all your brothers set out to do something, and then you see everybody succeed at exactly what we set out to do. We all come from one frat, and that’s TDE.”
Moosa, now 37, was introduced to not only this brotherhood but also the broader music business by watching rappers and other creatives including Lamar, ScHoolboy Q, Ab-Soul, Jay Rock, Derek “MixedByAli” Ali and Sounwave pull up to the recording studio, dubbed House of Pain, that his father, TDE CEO Anthony “Top Dawg” Tiffith, built in the backyard of their Carson, Calif., home in 1997. “Music has always been around my family,” he says, citing his great-uncle Michael Concepcion, who managed R&B singer Rome and produced the West Coast Rap All-Stars’ 1990 Grammy-nominated single “We’re All in the Same Gang.” Moosa clicked with ScHoolboy Q and became his road manager in 2011, then eventually “fell into” being his overall manager.
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Through the years, he stepped up at the label and his responsibilities increased. “Sometimes you’re getting prepped for something that’s much bigger than you,” he says. In 2022, Moosa was elevated to co-president alongside Terrence “Punch” Henderson and tasked with overseeing TDE’s day-to-day operations on top of managing some of its artists, such as Doechii, ScHoolboy Q, Zacari, Alemeda and in-house producer Kal Banx. “Sometimes I’m in my A&R bag, and then sometimes I’m in a creative bag where I’m overseeing a rollout,” he says.
TDE, which celebrated its 20th anniversary in 2024, remains committed to its artists’ long-term growth and creative autonomy — fostering groundbreaking output that’s often well worth the wait. In March 2024, ScHoolboy Q released Blue Lips, his first studio album in five years, to critical acclaim. And the following August, Doechii released her third mixtape, Alligator Bites Never Heal, which earned the fast-rising star a best new artist Grammy nod and her first Grammy trophy, for best rap album, while yielding two Billboard Hot 100 hits: “Denial Is a River” (which peaked at No. 21) and “Nissan Altima” (No. 73). When Doechii released the mixtape’s extended edition in March, she included “Anxiety,” which hit No. 10, becoming her highest-peaking entry on the chart.
Those achievements represent just some of the widespread recognition Doechii has quickly garnered, from being named Woman of the Year at Billboard Women in Music to winning outstanding music artist at the GLAAD Media Awards. And Moosa played a crucial role in the rise of TDE’s latest star: “This is a project I personally signed, curated, put producers around, put directors around. It feels that much more personal to me with her winning that Grammy,” he reflects. “I knew all the accolades would come, just not the timing of them.”
Moosa has been steadily developing Doechii for the last five years, since one of his young employees sent him a list of artists to check out that included her. He listened to Doechii’s dynamic, autobiographical single “Yucky Blucky Fruitcake” and found himself going down a “big rabbit hole” online that included discovering a video of her “doing choreo with two dancers next to her with probably 10 people in the club,” he remembers. “It let me know how serious she took herself. She had a vision right there, probably with no money.” While Doechii’s vision now occasionally demands the big bucks — like her high-concept 2025 Grammy performance — Moosa believes she’s worth banking on: “I got this little saying between me and my general manager, Keaton [Smith]: ‘She hasn’t missed yet.’ ”
Moosa and Doechii have a “super-collaborative and intentional working process,” he explains. He has also been inspired by the relationship between Henderson and SZA, who this year has already topped the Billboard 200 (when SOS’ deluxe LANA edition reinstated it at the top of the chart) and Hot 100 (with Lamar collaboration “Luther,” which she and the rapper performed at this year’s Super Bowl halftime show) and starred in her first feature film, the acclaimed buddy comedy One of Them Days. “These are the things that I want to build with me and Doechii, [putting] her in positions to have that same sort of impact,” he adds.
And even as TDE celebrates the successes of SZA and Doechii, Moosa remains dedicated to maintaining the storied label’s cultural impact and building up its burgeoning, boundary-pushing acts. Rapper Ray Vaughn released his debut mixtape, The Good the Bad the Dollar Menu, in April, and Alemeda’s 2024 debut EP, FK IT, showcased her indie/alt-pop sound, a departure from the label’s rap and R&B bedrock. “When you look across our roster, I try not to sign anybody that’s extremely similar to each other. I’m always looking beyond one or two genres,” Moosa says, adding that he also looks for “authenticity, discipline, work ethic and family dynamics” in new signees. “Every artist that we get, we treat them like family. It’s going to be a close-knit type of thing because that’s how we all came up.”
This story appears in the May 17, 2025, issue of Billboard.