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Tyler, The Creator took a well-deserved victory lap and brought festival-goers along for a joyful ride down memory lane on Saturday (Nov. 16) when he headlined the first night of Camp Flog Gnaw at his Los Angeles hometown’s Dodger Stadium.
The ambient sounds of a shipping dock — deep-toned ship horns, squawking seagulls and crashing waves — play before Tyler marches onto the stage and incites “Chromakooooooopia” chants from the crowd. A single green light highlights the masked and military uniform-donning headliner standing atop a “Chromakopia” shipping container. Tyler introduced the album’s aesthetic exactly one month ago on Oct. 16, when he released the “St. Chroma” video. And already, he’s created another definitive character in the Tyler Cinematic Universe, where commitment to world-building is paramount for every one of his projects.
He forges ahead to the next three songs off CHROMAKOPIA’s track list. “The biggest out the city after Kenny, that’s a fact now,” he reaffirms on the subsequent track “Rah Tah Tah.” Kendrick Lamar and Baby Keem, who were billed as The Hillbillies, headlined the first night of Camp Flog Gnaw just last year. Tyler isn’t typically one to do the honors given the fact that it’s his festival (and he already rewards himself with the most performance time out of any other artist on the lineup). Giving other luminaries the primetime slot is a courtesy, but this year’s different because Tyler gradually ascends into a higher echelon of stardom with each album.
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He’s reached cult icon status without having a definitive “hit,” and now he’s earned his first three Billboard Hot 100 top 10s with an album that was released on an off-cycle Monday but has become Tyler’s biggest album to date. His star continues to burn even brighter, but the overexposure proves it can sometimes be destructive. “Noid” feels particularly poignant given his recent heated encounter with paparazzi as he was leaving the GQ Men of the Year party on Thursday night.
“No cameras out, please, I wanna eat in peace/ Don’t wanna take pictures with you n—as or bi—es,” he spits on the second verse with an extra splatter of vitriol.
But Tyler doesn’t marinate in the sour feeling. Over the instrumental outro of “Darling I,” he pauses to prematurely celebrate his album’s three-week No. 1 streak on the Billboard 200. “Thank all you motherf–kers for supporting me, man, for real. To do that, at my 10th carnival in my f—ing city, what’re we talking about?! I don’t even have no heartfelt message. I’m really filled with so much love and joy,” Tyler beams. “We did the new sh–, y’all clearly know it and like it. So if you don’t mind, I’mma go through my old sh– real fast.”
Tyler takes it back to last year with “WUSYANAME,” “LUMBERJACK” and “DOGTOOTH” from his Grammy-winning album Call Me If You Get Lost before rewinding all the way back to 2011 with “She” and “Yonkers” from his Goblin LP and splicing in cuts from 2013’s Wolf, 2017’s Flower Boy and 2019’s IGOR. He asks the audience to take over Playboi Carti‘s verse on “EARFQUAKE” because “this n—a in Vegas” headlining ComplexCon, but he’s slated to close out the second and final night of Camp Flog Gnaw on Sunday (Nov. 17).
“I wanted to build a place where n—as could just come and just be, and it’s beautiful to see that y’all have been rocking with me for real. All this s–t really be starting from my notebook. It’s f—ing crazy, bruh! N—as is really three weeks No. 1, and I’m like, ‘What the f— going on? This is crazy!’” he says. “This is a test run ’cause all the songs are so new. The first four went great, could I continue to do some new s—?”
He shushes the festival-goers’ affirmative response so they can pick up the introductory whistle of his Hot 100 top 10 hit “Sticky,” where B-roll of step teams and marching bands complement the song’s cheerful energy. But Sexyy Red‘s surprise appearance cranks it up a thousandfold. Tyler gasses her up while she twerks for the crowd, and he even throws it back and earns a satisfactory smack from her.
They match each other’s freak as well as the same IDGAF energy of their viral booty-popping, middle-finger-flinging photo. “I love you, girl. She’s so sweet,” Tyler sings her praises as she heads off the stage and repeats the “It’s gettin’ sticky!” hook. But the raunchy rapper can’t deliver more fitting final words than “He was sucking up on my coochie, y’all.”
Tyler invites more CHROMAKOPIA guests like ScHoolboy Q for “Thought I Was Dead” and the “motherf–king swamp princess” Doechii and “my motherf—ing brother” Daniel Caesar for “Balloon.” “This n—a helped me with this album, I get emotional when I see this n—a ’cause he came through for me for CHROMAKOPIA,” Tyler says of Caesar, who performed on the main stage just right before him and is featured on “St. Chroma” and “Take Your Mask Off.” It took a village to make his latest masterpiece, but he built an even bigger one right before his eyes.
Check out the full set list for Tyler, The Creator’s Camp Flog Gnaw headlining set below:
1. “St. Chroma”
2. “Rah Tah Tah”
3. “Noid”
4. “Darling, I”
5. “WUSYANAME”
6. “LUMBERJACK”
7. “DOGTOOTH”
8. “She”
9. “Yonkers”
10. “Tamale”
11. Boredom
12. “Who Dat Boy”
13. “I THINK”
14. “EARFQUAKE”
15. “Sticky” (with Sexyy Red)
16. “Take Your Mask Off”
17. “Thought I Was Dead” (with ScHoolboy Q)
18. “Like Him”
19. “Balloon” (with Doechii and Daniel Caesar)
20. “NEW MAGIC WAND”
21. “See You Again”
With ten years in the rap game, Kash Doll is finally ready to change her name. The Detroit-based rapper stopped by Billboard‘s NYC office for an episode of Billboard Gaming, just in time for the release of her The Last Doll album arrival on Friday (Nov. 15).The Last Doll marks a deeply personal chapter in her life, showcasing her growth as a woman, a mother of two, and an artist evolving beyond the persona that first brought her into the spotlight. The arrival of her daughter Klarity has been a transformative experience, shaping not only her maturity but also her perspective on life. As she balances motherhood with her thriving career, Kash Doll reflects on her journey, using this album as a powerful expression of her personal and artistic evolution.We faced off with the rapper in several rounds of Mario Kart while discussing the inspiration behind her album, touring, her love for her children, and more.Congratulations on The Last Doll! What inspired the title?It’s just growth. It’s where I’m at in life, you know what I’m saying? So, I’m just tired of the doll. I got two kids. I don’t want to be called a doll no more. I’m just over that.
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You’re dropping “Doll,” so your new name is just Kash?
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I don’t know yet.
Do you have any ideas on your new name?
I don’t know yet. I don’t know if I just want to be Keisha, because that’s my name, or if I want to be Kash, or Big Kash, or KD, or something like that.
When your fans listen to your new album, The Last Doll how do you want them to feel? What message are you trying to express?
You know, I don’t feel like it’d be a body of work no more. It’s so much just singles all in one project, you know what I’m saying?
Mine is just a body of work, and I want them to see growth, evolution. Like, I’ve been in the game for 10 years, so I just want my fans that have been growing with me to just understand who I am and where I’m at now, you know what I’m saying?
Congrats on 10 years. So, the theme of this album is just growth?
It’s growth. It’s lit, though. The album is crazy. I’mma just be 100 percent for real — like, it’s crazy. I got all types of songs on there. It’s got songs about my kids, you know, I’m singing on there. I got different vibes on there, you know what I’m saying? It ain’t just rap; it’s different genres. I got house music on there. I got songs about mental health and loving yourself — stuff like that. So, it’s just a different me.
What’s your favorite song on the album?
My favorite song? I don’t have one. It’s hard to have a favorite song when all of it is fire. It’s hard.
You have an incredible lineup of features on this album.
Oh yeah, they are. The artists are incredible.
How did you go about choosing the artists?
Once I make the song, I can hear certain people, you know what I’m saying? And I reach out and try to get it done. With “Comfy,” I wanted to remake that from Lil Wayne and Babyface, and so I reached out to Tink, and I wanted her on that.
And we did it. So that’s how that one happened. But most of all my other features — oh, yeah, and “NWA” with Yung Bleu — you know, me and Tracy, we decided we wanted him on a hook. And then we went out there, and we got the hook, and then we did our verses and magic.
You mentioned you have your kids on this album, so I’m assuming this album is deeply personal to you. How did motherhood play a role in your album?My kids, they just motivated me to make music that I don’t mind them hearing.
Because I make music that I like to hear when I go out and stuff like that. Music I like to hear when I’m riding or when I’m on vacation, you know? Like, it’s a different type of music you want to hear when my kids are in the house, and I don’t have to put a sensor on everything, you know what I’m saying?
So, they motivated me to make a different type of music, even though I’m still her.
Have you played the album for your kids yet?
Nah. Well, Kashton knows his song.
Has it been difficult juggling motherhood and being a music artist?
It’s difficult leaving them. You know what I mean? It’s difficult. It’s hard leaving my kids.
So, do you ever find yourself rushing back home after a day of traveling?
Hell yeah. Hell yeah. I miss them, they’re my babies, man.
You’ve been getting into your acting bag. You’ve been on BMF and Diarra From Detroit. How has acting been for you?
Acting is fun. Acting is just like a little more stable when you’re acting. You know what I mean? Like, you don’t have to travel as much and lose stuff all the damn time when you’re traveling. And, you know, be away from my kids, I can kind of just be in one, at least in one state for like a month or two or three or four, you know? So, I kind of enjoy it. It’s longer hours, though, for sure.
Do you ever see yourself creating a soundtrack for a show or for a movie?
Hell yeah. But mine, I’m gonna do movies. I’m about to do that because I’m about to do my baby shit. I’m gonna do music, and I don’t want to move around and do so many shows and stuff like that, you know? I want to be able to sit down, be with my kids. And I’m not missing Kashton’s games when he starts. So everybody got until he starts school. I’m gonna have my fun, go on tour, and do all that, but when my baby starts school, it’s over.
You’re going on tour soon! What can fans expect from your set?
An experience. It’s my first tour. You know, now I get to do my own stage, setting the light. You know, I get to play all my different music. This is my first time. I’m really excited. Ten years, and this is my first tour. And I’m really mad. I shouldn’t have waited this long, but it’s going to be an experience. You’re going to see a doll at work.
Why did you wait 10 years to tour?
I didn’t. I went on tour before in 2019, but I never did my own tour, and I had finally got another tour in 2020, but then COVID happened. Yeah, canceled the whole tour, and then boom, now we’re here. So it’s cool though. I’m gonna build my touring business. I’m gonna build it. It’s cool. I like to start. It’s a grind. It’s a grind for me.
What’s your favorite place to perform?
Damn. That’s hard. ‘Cause the Bay is a time. Milwaukee is a time. Houston is a time.
You’re also known for your fashion, how has fashion influenced your music?
I don’t know. I don’t know how it will influence it, but I just be being myself. I just be myself. I don’t know how my fashion — I don’t know. Am I fashionable? I just put on clothes.
So, you don’t think you’re a fashionable individual?
People say that but I just say where. I go to the mall every other day. This is like my little alone time and I go to the mall looking bummy. I go in the mall with a hoodie on and a scarf. And I be looking crazy. And I be buying up stuff. And then I have it in my closet for when I’m ready to throw on stuff. You know? But I do like fashion. I love all this stuff. I’m just, I don’t know if I’m good at it. But no, it don’t, it don’t influence my music.I’m just me. I don’t know what the hell influence me, people trying to talk s—t. I’ll be like, okay, I got something for you. My kids.
What advice do you have for the upcoming female rappers out there?
First of all, I say, be yourself. You know, everyone else is taken. Be yourself. Um, have morals and dignity in the game. You know what I’m saying? Don’t just do anything. Don’t be so thirsty that you’ll drink poison. Because some people be wanting it so bad, you know, that they’ll sign papers. And it’s me. I’m people.
You’ll sign papers, you know what I’m saying? Without having a lawyer, not knowing what’s going on and all these things. Just know, if it’s for you, it’s going to happen regardless. Do not just be desperate for this s—t. And be yourself. That’s what I’ll say, because I wish you might have said that to me earlier, but I don’t know if I would have listened, because experience teaches you things way different from someone telling you, you know what I mean?
Yeah. That’s interesting. I interviewed Ja Rule like two weeks ago. He said the exact same thing: “Be yourself.” Do you feel like some people in the industry now are lacking authenticity?
Yeah. Because they want to do what they think is popping right now, or, you know, what they see that everybody is gravitating to.
But at the same time, it’s like, be yourself, your time will come. Just be yourself. And that’s me. That’s why I stay in my lane, and I just do me, because my time’s going to come. If God wants me to have a time, you know what I’m saying? I’m living in my—maybe this is it. But, however, I’m being myself, and it feels good.
I’m having a good time instead of just doing whatever I think needs to be done to be her, you know, put the work in, of course, but be yourself.
U.K. rapper Central Cee has announced the release date for his long-awaited debut album, Can’t Rush Greatness. The LP is slated for release on January 24, 2025 via Columbia Records and will be the first full body of work since his 2023 mixtape 23.
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The 26-year-old shared the news on his social media feeds alongside the artwork, which you can see below. Pre-orders are now open on Cench’s website.
No tracklist has been released for the album so far, but it has been confirmed that his new song “One By One,” which was recorded in a Colors session, would not feature on the record.
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A press release also confirmed that the album was recorded in multiple locations over the last year, and it will feature guest producers as well as an appearance from fellow U.K. rapper Dave. The pair collaborated on the single “Sprinter” in 2023, which topped the U.K.’s Official Singles Charts for nine weeks and landed at No.10 on the Billboard Global 200.
2024 has seen a number of singles from the west London artist. In May, he teamed up with Lil Baby for “BAND4BAND” which landed at No.18 on the Billboard Hot 100, and at No.3 on the Official Singles Chart in the U.K. The song was the highest-charting U.K. rap single on the charts in Hot 100 history.
Elsewhere there was an appearance on Ice Spice’s debut Y2K, a team-up with Afrobeats star Asake on single “Wave” and most recently with RAYE on the single “Moi” in September.
Speaking to Dazed, Central Cee elaborated on the process of the making of Can’t Rush Greatness. “With the mixtapes, I was living in [the same] house I grew up in,” he said. “Now we’ve elevated, we’re actually musicians. There were times it was hard to say man’s a musician. I was just a guy that [went into the] studio [sometimes]. Now, I’m an artist.”
Last week, Central Cee was named as an additional headliner for Spain’s Primavera Sound Festival in June 2025, topping the bill alongside Charli XCX, Sabrina Carpenter and Chappell Roan.
Legendary hip-hop producer Madlib has filed a lawsuit against his former manager Eothen “Egon” Alapatt, alleging the executive abused his role to claim undue profits from Madlib’s music and merch companies, among other accusations.
In a complaint filed Thursday (Oct. 31) in Los Angeles court, attorneys for Madlib say Alapatt began managing Madlib’s business affairs around 2010 when the famed producer left his deal with Stones Throw Records — where Alapatt worked as an executive — in an effort to “own and control his music.” Around that time, the complaint alleges that Alapatt was fired from Stones Throw.
According to the lawsuit, Madlib trusted Alapatt to set up and manage two business entities (“Madicine Show” for his music interests and “Rapp Cats” for his merchandise) in Madlib’s name, with profits from the businesses to be shared between the two parties. However, Madlib allegedly discovered only recently that Alapatt was not only failing to properly run those businesses but was “also engaged in rank self-dealing, concealing information from and repeatedly breaching his duties to Madlib, and otherwise engaging in persistent and pervasive mismanagement.”
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The complaint further alleges Alapatt abused his position by taking “a fee off the top” of all income generated by Madlib’s label, Madicine Show, and that he “refused to account to Madlib” about his compensation and failed to provide any written agreements to the producer. Madlib’s lawyers additionally claim that Alapatt refused to allow an audit of his own business, Now-Again — which they say Alapatt inserted under false pretenses as a go-between for Madicine Show and its distributor, Ingrooves — to ascertain what proceeds it earned from Madicine Show.
Elsewhere, the complaint alleges that Alapatt “directed a single lawyer and single accountant to represent him” as well as Madlib, Madicine Show, Rapp Cats and Now-Again without Madlib’s “informed consent” and then “directed that lawyer and that accountant to refuse to cooperate with Madlib” and the new professional team Madlib had assembled after his relationship with Alapatt went south.
The complaint states that Madlib only discovered the extent of Alapatt’s alleged malfeasance in April 2023, when he finally managed, through “forensic accounting,” to learn more about the financials of Madicine Show and Rapp Cats during the period of 2018 to mid-2022. His lawyers claim this revealed “several accounting irregularities” and “a lack of any backup documentation” for several hundred thousand dollars in “‘consulting,’ ‘commissions,’ ‘fees’ or ‘reimbursements’” for Alapatt as well as a second named defendant, Jeffrey Carlson, a.k.a. Jeff Jank — an alleged associate of Alapatt’s who formerly worked as an art director at Stones Throw and is described in the complaint as “a member of Rapp Cats.”
The complaint further claims that Alapatt took “tens of thousands of dollars for personal expenses” from the two business entities, and that there was no documentation of employee payroll, inventory or artist royalty statements.
Alapatt also allegedly “captur[ed] half of Madlib’s producer royalties and advances for himself” while locking Madlib out of his Ingrooves, Apple Music, Bandcamp, YouTube and Facebook accounts; the complaint also claims he locked Madlib out of the Instagram account for his trademarked alter-ego Quasimoto, a cartoon character that the producer used throughout his career for merchandise and music.
“Madlib has since demanded that Madicine Show and Rapp Cats be wound up and dissolved and that any contractual relationship with those entities…be terminated,” the complaint reads. “[Alapatt] refuses to do so.” Instead, it claims, Alapatt told Madlib that he’s welcome to “‘buy him out’ of his interest in those entities or the underlying intellectual property.”
Thursday’s lawsuit is the second lawsuit to be filed against Alapatt over the past year. Last October, the manager was also sued by the estate of Madlib’s late collaborator MF DOOM for allegedly stealing the rapper’s notebooks full of lyrics. In response to that suit, attorneys for Alapatt called the case “baseless and libelous,” and characterized it as “the continuation of a year-long smear campaign.”
Madlib’s team is seeking a jury trial and a judicially supervised wind-up and dissolution for Madicine Show and Rapp Cats, “to include a full and complete accounting of the assets and liabilities of the entities [and] a determination of any unauthorized remuneration,” among other requests. Madlib is also seeking damages from Alapatt and Now-Again.
Alapatt and his attorney did not immediately respond to Billboard‘s requests for comment. Carlson also did not immediately return a request for comment.
Rod Wave‘s Last Lap beats the competition on Billboard’s Top R&B/Hip-Hop Albums chart with a No. 1 entrance on the list dated Oct. 26. The album, released through Alamo Records, starts with 127,000 equivalent album units earned in the U.S. for the tracking week of Oct. 11 – 17, according to Luminate, kicking off as the week’s most-streamed album of any genre.
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Of Last Lap’s first-week sum, streaming activity contributes 125,000 units, equaling 173.4 million official on-demand streams of the album’s songs. Thanks to that swell, Last Lap begins at No. 1 on the Top Streaming Albums chart. Traditional album sales deliver 2,000 units with a negligible amount of activity from track-equivalent album units. (One unit equals the following levels of consumption: one album sale, 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams for a song on the album.)
With Last Lap, Rod Wave picks up his fourth No. 1 on Top R&B/Hip-Hop Albums. His first two leaders – SoulFly (2021) and Beautiful Mind (2022) – each ruled for two weeks, while last year’s Nostalgia clocked three weeks in the top slot. In addition to his four champs, Rod Wave has sent three more titles onto the Top R&B/Hip-Hop Albums chart – Ghetto Gospel, which peaked at No. 7 in 2020, Pray 4 Love (No. 2, 2020) and the EP Jupiter’s Diary: 7 Day Theory (No. 5, 2022).
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Elsewhere, Last Lap opens at No. 1 on the Top Rap Albums chart and at No. 2 on the all-genre Billboard 200.
Due to the Last Lap streaming avalanche, 21 of the album’s songs spill onto the Hot R&B/Hip-Hop Songs chart. “25” leads the pack at No. 4 and, with 17.5 million official U.S. streams, is the top-streamed Last Lap track for the week. Here’s a full recap of the album’s placements on this week’s ranking:
No. 4, “25”No. 8, “Last Lap”No. 10, “Federal Nightmares”No. 11, “Angel With an Attitude”No. 13, “Fall Fast in Love”No. 14, “F**k Fame,” featuring Lil Yachty & Lil BabyNo. 15, “Passport Junkie”No. 17, “Never Mind”No. 18, “Turtle Race”No. 20, “Apply Pressure”No. 25, “The Best”No. 28, “Even Love”No. 30, “Lost in Love,” with Be CharlotteNo. 35, “Waited 2 Late”No. 36, “Mike”No. 37, “D.A.R.E.”No. 38, “Scared Love”No. 41, “Karma”No. 43, “The Mess They Made”No. 44, “IRan”No. 47, “Spaceship”
The 21 simultaneous entries makes Rod Wave only the sixth artist to ever chart as many tracks on Hot R&B/Hip-Hop Songs in a single week, dating to the chart’s launch in 1958. (The feat is a recent trend, as huge streaming returns have allowed for a sharp rise in the number of songs that make the chart in a week, usually with an album’s debut.) The rapper joins Drake, who has eight different weeks of 21 or more songs, Lil Baby (three times), Future, Lil Wayne and Metro Boomin (one each).
Hidden up a wooded hill in the sprawling backyard of his suburban Los Angeles estate, Dijon “Mustard” McFarlane is on the tennis court, perfecting his forehand.
“I’m an extremist,” the 34-year-old producer explains as he warms up his top spin. “I play every day, sometimes two times a day.” The L.A.-born musician, who shot to prominence at 21 when he produced Tyga’s 2011 hit “Rack City,” beckons his coach to serve again. After some rallying, Mustard slices a ball that nearly hits the Billboard cameraman kneeling beneath him, trying to get a close-up shot. “Oh, sorry! Man, you’re brave for sitting there,” Mustard says.
“I play, too; it’s cool,” the photographer replies, unfazed.
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“Aight, you’re one of us,” Mustard says with a grin, pointing at the man with his racket. For a second, it feels like the sportier version of a knighting ceremony.
He may still be polishing his tennis game, but after more than a decade of making hip-hop hits, Mustard scored an indisputable ace this year, reaching his highest career peak to date as the beat-maker behind Kendrick Lamar’s Billboard Hot 100 No. 1 “Not Like Us” — the biggest hit in Lamar’s spring beef with Drake. On the track, which cemented Lamar’s victory in the court of public opinion, the Pulitzer Prize winner is at his most venomous, using Mustard’s pop earworm of an instrumental as a Trojan horse for accusing Drake of being an Atlanta “colonizer” who steals sounds from local rappers and to resurface the serious allegations of Drake’s supposed predilection for underage girls.
But for such a hate-fueled anthem, “Not Like Us” also proved to be a uniting force for the world of West Coast hip-hop — unity by way of a common enemy. “When I was growing up, I watched 2Pac, ‘California Love,’ Dr. Dre, Snoop, the Death Row days,” says Mustard, who was born and raised in L.A.’s Crenshaw neighborhood. “It’s like being a part of that again, but in this day and age.”
The release of “Not Like Us” did plenty to galvanize the West Coast scene on its own, but Lamar further cemented its place in hip-hop history when he hosted The Pop Out — Ken & Friends, a Juneteenth concert at the L.A.-area Kia Forum. It was a show that was so sacred to L.A. natives that rival gangsters danced and sang to “Not Like Us” practically hand in hand onstage. To warm everyone up, Lamar enlisted Mustard to DJ a bevy of hits. But before literally popping out from under the stage, Mustard, a lifelong DJ typically confident in front of crowds, found himself on the verge of a panic attack. “I was nervous as s–t,” he confesses. “It just didn’t feel real.”
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It was a full-circle moment for the producer, whose wide-ranging résumé — encompassing rap, R&B, EDM and pop — also includes hits like 2 Chainz’ “I’m Different,” Jeremih and YG’s “Don’t Tell ’Em,” Tinashe’s “2 On,” Ella Mai’s “Boo’d Up,” Lil Dicky and Chris Brown’s “Freaky Friday” and Rihanna’s “Needed Me.” “When I was a teenager, I’d write with YG in Inglewood [Calif.]. He used to live right across the street [from The Forum]. I made ‘Rack City’ across the street from there,” says Mustard, shaking his head in disbelief.
To start his set, Mustard walked up to his turntables, appearing calm and collected, even though he secretly wasn’t. After he fiddled with the knobs, the audio of a viral TikTok began: “The real takeaway from the Drake and Kendrick beef,” the voice of TikToker @lolaokola said, “is that it’s time for a DJ Mustard renaissance.” The crowd began to roar as the audio continued: “When every song on the radio was on a Mustard beat, we were a proper country. It was happier times. The closest we have ever been to true unity.”
After “Rack City” became a smash in 2012, the artist-producer then known as DJ Mustard seemed unstoppable. There was something about his simple formula of “a bassline, clap and it’s over… maybe an 808,” as he puts it, plus that catchy producer tag “Mustard on the beat, hoe!” that attracted pop purists and hip-hop heads alike, making his work go off both at the club and on the radio.
“Being a DJ, being in front of people and parties, I know what makes people move,” Mustard tells me between volleys with his coach. Every element of a Mustard track is done with clear intention to propel the song, not to clutter it. “I always used to tell Ty [Dolla $ign], ‘Man, you’re so musical, bro, but that s–t does not matter if they can’t hear what’s going on,’ ” Mustard recalls. “Simplicity is key for me and bridging the gap between that and the real musical s–t — but it still needs to be ratchet enough to be fun, too.”
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He learned to use turntables from one of the best: his uncle and father figure, Tyrei “DJ Tee” Lacy, an L.A. DJ who frequently soundtracked parties for Dr. Dre, Snoop Dogg and other local legends. Later in the day, I follow Mustard to Lacy’s restaurant, the District by GS on Crenshaw Boulevard. “This is where they got into it in Boyz n the Hood!” exclaims Mustard, gesturing to the street in front of the restaurant.
As he walks through the staff entrance and the kitchen, he daps up each person, his diamond-encrusted chain with a Jesus Christ pendant swinging as he moves. He sits down in a corner booth, and Lacy comes to join him. Mustard orders the usual: fried catfish. “Mustard as a child is the same as Mustard as an adult,” Lacy says. “He always cared about his craft — always.”
When Mustard was growing up, Lacy would often bring him along to his DJ gigs. One time, when he brought his nephew to a party in the Pacific Palisades, he had an ulterior motive. “I actually had [intentionally] double-booked myself,” Lacy says. “ ‘Don’t leave me,’ Mustard said. But I was like, ‘Oh, you’ll be all right. Just play that and play this, and you got it.’ ” Three hours later, he got a call from Mustard: “Come get me! The party was so cracking, they busted all the windows!”
From then on, music always paid the bills for Mustard, and he became the hottest DJ at Dorsey High School in Crenshaw. Within a few years, he would be one of the hottest producers in the world.
Amid the height of his early success, Mustard remembers a conversation he had with another radio-defining producer: Timbaland. “We were talking about the music industry,” he recalls. “He’s just like, ‘I want you to know, man, you’re not going to always be hot.’ ” Even though Mustard says he never let his ego get out of hand during those first years of success — his mother made sure of that — the caveat felt unfathomable at the time.
By the end of 2014, just two years after the peak of “Rack City,” Mustard seemingly had it all: 23 Hot 100 producer credits already, a new mansion on a hill outside the city, beautiful jewelry, even his own line of DJ Mustard mustard bottles. (Actually, he regrets that last one: “That was not an ‘I made it’ moment; that was a dumbass moment.”) Still, Timbaland warned him, “There’s going to be a time when nobody picks up your [calls] — soak this all in, and when that time comes, save your money… don’t panic,’ ” Mustard recalls. “And then it became a thing. And I was just like, ‘Ah, this is what [Tim] was talking about,’ and thank God I was ready for it.”
Mustard photographed September 16, 2024 at Johnnie’s Pastrami in Culver City, Calif.
Aaron Sinclair
As the decade wore on, his number of Hot 100-charting songs each year declined, from notching 14 in 2014 alone to between one and five each subsequent year. Still, a colder period for Mustard was better than what most musicians can ever dream of. And as time wore on, Mustard made the conscious choice to evolve. He focused on developing himself as not just a producer, but an artist in his own right. He started his own record label, 10 Summers, which launched the career of Grammy-winning R&B singer Ella Mai.
“I think with any producer, the ultimate goal is to break an artist. I believe that’s the hardest thing for a producer to do… I’m always for the challenge,” he says. It’s certainly something he has proved an aptitude for time and again, producing career-breakthrough tracks for artists like Mai, Tinashe, YG, Tyga and Roddy Ricch.
“You can’t be hot forever,” Mustard explains. “Even the best in the game… You have to reinvent yourself. And that’s what I did.”
Every hip-hop fan remembers where they were when “Not Like Us” dropped. Released the day after two other Lamar dis tracks, “6:16 in LA” and “Meet the Grahams,” no one saw it coming — not even the beat’s producers.
Mustard, for his part, was “on [my] way to a baby shower. Somebody sent me a message, and I was just like, ‘Oh, s–t,’ and then I hung up in their face, and I was just playing it over and over.” When he arrived at the baby shower, he could already hear the neighbors blasting it from over the fence.
Fellow “Not Like Us” beat-maker Sean Momberger was getting his car towed by AAA after a flat tire. “My friend texted me that Kendrick had dropped again,” he says. “I clicked on the link and heard our beat, and I was just shocked. I FaceTimed Mustard, and we were yelling and laughing.”
Mustard and Momberger were never in the studio with Lamar (or Sounwave, the song’s third credited producer and a longtime collaborator of the rapper) to make “Not Like Us.” The song started with Momberger sending Mustard some sample ideas and Mustard doing what he does best — “infectious” and “catchy” production with “a simplistic beauty driven by bouncy drums and West Coast undertone,” as Momberger describes it. But while the track stays true to the Mustard sound everyone knows, it also embodies how he has iterated it over the years to be fuller and more sample-driven.
Mustard texted it, along with about six other beats, to Lamar — who said nothing but reacted with a “heart.” Though he wasn’t in the room with Lamar this time, he had been in the studio with him before, years ago. Once, he says, Terrace Martin, a core musician on Lamar’s 2015 album, To Pimp a Butterfly, took him to one of that project’s sessions. “I remember seeing that s–t and being like, ‘Whoa, that’s a lot going on.’ With me and YG [Mustard’s most frequent collaborator], we didn’t have that many musicians around. That was my first time seeing s–t like that. Thundercat was there, Sounwave was there. Terrace was there… I knew [that album] was going to be some crazy s–t, but I didn’t know it would be like that.”
Though he couldn’t have predicted the impact To Pimp a Butterfly would have on culture, Mustard says he has a good intuition for hit records. “I don’t want to say I’m always right, but I’m pretty much on the money,” he notes. Mai agrees: “Mustard’s greatest strength is his ear.”
Aaron Sinclair
For all his success producing radio-ready singles, however, one-off collaborations don’t move Mustard like they used to. “I can do stuff like ‘Not Like Us’ every day,” he says. “I can do that with my eyes closed… In my next phase, I’m not doing singles,” he insists, though he does admit he would do “Not Like Us” again “100,000 times” without hesitation. “I’ll do [a single for an artist] if I can have the whole album or the majority of the album, but other than that, I don’t get anything out of that.”
It’s why he dropped his own album, Faith of a Mustard Seed, this summer, which features Ricch, Travis Scott (whose “Parking Lot” with Mustard went to No. 17 on the Hot R&B/Hip-Hop Songs chart), Ty Dolla $ign, Future, Young Thug and more hip-hop heavyweights. Mustard reckons the album (named after a suggestion by his late friend Nipsey Hussle) took him five years to perfect — the equivalent of a lifetime in popular music, especially hip-hop. During that time, rap went from being constantly atop the Hot 100 to weeks, months and even a whole year passing without a rap No. 1. Top players like Thug and Gunna went to jail; Nipsey, Young Dolph and Takeoff died; Ye went rogue. New faces like Yeat and 4batz popularized new styles; Afrobeats and reggaetón seeped into the American rap mainstream.
Still, Mustard believes Faith of a Mustard Seed warranted the wait. “There’s nothing on that album that I feel like in 10 years I’ll say, ‘Damn, I wish I did that better,’ ” he says. “I hope it teaches kids that you can take your time and do the right thing. You don’t have to rush it out. I think [the industry] today is just so fast-paced.”
Mustard hopes the perfectionism that drove both Faith of a Mustard Seed and “Not Like Us,” including Lamar’s own multifaceted bars, will encourage artists to “really rap now… I think now it’s opened the door for … the real rappers that love rap music and lyrics and the double, triple, quadruple entendres and all that s–t cool again.”
Aaron Sinclair
And he’s hoping — or rather, manifesting, sometime between waking up and hitting the tennis court — that this dedication to his craft will yield a Grammy next year. “I definitely speak it into existence every morning,” he says with a laugh. “The highest reward we can get as musicians is a Grammy. I know that people talk like it’s not a thing, but it actually is. It’s like Jayson Tatum right now saying, ‘I don’t want to win the NBA Finals.’ Like, if that’s the case, then go play at Venice Beach.”
Regardless of whether he takes home a trophy on Feb. 2, he knows he has something monumental to look forward to precisely a week later, when Lamar headlines the Super Bowl halftime show — where “Not Like Us” will no doubt get its biggest showcase yet. “Of course I’m going,” he says. “I’m going to go and be in a box and watch… I just can’t wait… I might shed a tear!”
Yet despite surreal moments like that, Mustard says his life is “still the same” as it always was. “I don’t take no for an answer. I’m persistent. Every day, I’m doing something that has to do with the journey of trying to get to where I’m trying to go. At this point, I don’t know how far I can go. I don’t think there’s a limit. I’ve always been like that. That’s how I got ‘Rack City’ — just waking up every day, making beats… and hoping.”
This story also appears in the Oct. 5, 2024, issue of Billboard.
Get the tissues ready—Eminem is about to hit us right in the feels again.
The rapper is releasing the music video for his deeply emotional track “Temporary” on Oct. 3, and fans are already bracing themselves for a tearjerker.
In a post on Instagram on Oct. 2., the Detroit native shared a picture of his daughter, Hailie Jade, as a child, taken on the iconic stage of The Eminem Show. The image was handcrafted into a card by Hailie herself, and the post included a poignant quote from the song: “It won’t be too long…” followed by the tag “#Temporary.”
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If that wasn’t enough to get fans tearing up, Em also dropped a sneak peek of the music video, which features never-before-seen Polaroids of him and Hailie over the years.
He then shared a snippet of the music “The tears are temporary,” he captioned the post, before revealing that the visuals for “Temporary” will drop tomorrow at 1 p.m. ET.
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On the track from his latest album, The Death of Slim Shady, Eminem gets personal, lamenting the countless hours and days he missed due to his struggle with drugs and alcohol; Em celebrated 16 years of sobriety in April.
The 51-year-old rapper’s emotional tribute to his daughter has already struck a chord with fans. Hailie, now 28, recently opened up on her Just a Little Shady podcast about how the album’s songs, especially “Temporary” and “Somebody Save Me,” brought her to tears.
“I audibly sobbed… I think for both songs, but especially ‘Temporary.’” However, after watching the video and listening to the songs, Hailie praised her parents for “doing such a good job” when she was growing up to shield her from the reality of “how bad things were.”
“But now as an adult in hindsight, it’s so scary to think about and I think that’s why I get emotional… I will say if you’ve ever lost an addict or loved one, I feel for you,” she added.
“The older I get the less I can listen to any of the songs.”
For longtime fans, “Temporary” feels like a continuation of Eminem’s history of dedicating music to his daughter, like “Hailie’s Song” and “Mockingbird.” The tracks have always given a glimpse of the softer, more vulnerable side of Em—a stark contrast to his fiery diss tracks and rapid-fire rhymes. And with “Temporary,” it looks like we’re about to get another look into that emotional side of Slim.
The Death of Slim Shady has proven to be yet another success for Eminem. The album, released in July, peaked at No. 1 on the Billboard 200 and marked his 11th chart-topper.
The lead track, the rhythmically tight and razor-sharp “Houdini,” quickly soared to No. 2 on the Billboard Hot 100, while “Somebody Save Me,” a deeply personal collaboration with Jelly Roll, reached No. 27. “Brand New Dance” and “Tobey,” both climbed into the top 30, while “Temporary,” featuring vocals with longtime collaborator Skylar Grey, debuted at No. 56.
Check out the teaser for “Temporary” below.
Two decades ago, while hip-hop maintained its cultural dominance, reggaetón began to carve out a niche in the global music scene, and Fat Joe — deeply connected to his Puerto Rican and Cuban heritage and known for his unmistakable New York swagger — bridged the two genres. As both have evolved, so has he: His involvement in Don Omar’s 2005 “Reggaetón Latino (Chosen Few Remix),” alongside N.O.R.E. and LDA, marked a pivotal moment in bringing reggaetón and rap closer together.
Since then, he has consistently fused Latin influences with hip-hop, from his 2019 salsa-infused track “Yes” with Cardi B and Anuel AA (which samples Héctor Lavoe and Willie Colón’s “Aguanile”) to the more recent single “Paradise” with Anitta and DJ Khaled. Fat Joe spoke with Billboard ahead of his conversation with N.O.R.E. during Latin Music Week about the intersection of hip-hop and reggaetón.
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How has your Latin heritage influenced your music?
Man, I just love making music for everybody. But every time we can tap the Latino market — because I’m Puerto Rican and Cuban, my wife’s Colombian — we do it for everybody. And you know, nobody knows how to celebrate like Latinos. It’s about time we teamed up with Anitta from Brazil and then DJ Khaled [with “Paradise,” which premiered at the 2024 MTV Video Music Awards] and make a Latino national anthem.
Since “Reggaetón Latino,” how have you seen the relationship between these two styles evolve?
I’m just proud of reggaetón and everywhere [those artists have] gone because when we started out, they were the little guys. Now they’re killing the whole game — Don Omar, Tego Calderón, Daddy Yankee, Wisin & Yandel, all the guys who pioneered the game and brought it over to America and then the world.
In your view, how have hip-hop and reggaetón supported or influenced each other’s wider cultural acceptance over the years?
Hip-hop is the blueprint. It’s the foundation of everything. Reggaetón came after and just took it to another level in the Latino space and the global space. Even people who aren’t Latinos love reggaetón, but hip-hop is always the blueprint. It started everything when you talk about the flow, the music, the fashion… It just runs neck and neck.
This story appears in the Sept. 28, 2024, issue of Billboard.
It’s the first night of July’s Broccoli City Festival in Washington, D.C., and actor-writer-producer Issa Rae has some exciting news to share with the 30,000 fans in attendance: She’s releasing her first rap album. Although moments later she clarifies that it was a joke, the Hollywood polymath reveals what might deter her if she was really angling to become music’s top female rapper. “Megan Thee Stallion has bars and body,” Rae says as she introduces Megan’s headlining set. “She’s actually intimidating. I can’t look into her eyes for too long.”
It’s easy to see why Megan Thee Stallion would give anyone pause. Standing at 5 foot 10 inches, she’s bold, bright and bodacious — an awe-inspiring trifecta. When I meet Megan at D.C.’s Four Seasons Hotel the next morning, her larger-than-life persona is in full force: Clutching a Louis Vuitton Murakami bag, she walks into the plush hotel suite with model-like precision as if it were her personal runway. But her imposing aura quickly melts away to reveal her signature wit. When we last spoke two years ago, Megan gave me a hard time when she learned I’d never had Flamin’ Hot Cheetos — and neither of us has forgotten it. “So, you really never tried Hot Cheetos?” she asks before giving me a quizzical look. “What kind of childhood did you have?”
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In 2020, Megan’s two Billboard Hot 100 No. 1s — her “Savage (Remix),” featuring Beyoncé, and her Cardi B collaboration, “WAP” — helped her become one of pop culture’s biggest names, and her three Grammy Award wins in early 2021 cemented her critical bona fides. Since then, she’s been omnipresent, becoming one of just 40 artists to pull double duty as both host and musical guest on Saturday Night Live (and on Sept. 11 she will host the MTV Video Music Awards), guest-starring in the Disney+ Marvel series She-Hulk and later appearing in 2022’s campy Dicks: The Musical as well as 2024’s big-budget musical remake of Mean Girls. She expanded beyond entertainment through savvy brand partnerships with Nike (her sneaker collection The Hot Girl Systems) and Popeyes (her signature Hottie sauce), and she even has her own tequila coming, Chicas Divertidas, which was inspired by a conversation with Beyoncé. “ ‘You better have your own s–t,’ ” Megan quips, imitating her fellow Houstonian. “You better know the next time she saw me, I said, ‘Hey, Beyoncé. Look what I got.’
“I’m proud of all my business deals because everything I do is personal to me,” she continues. “I put 100% into my partnerships, and I’m always so grateful when people want to step into my world. When I see a brand I f–k with and they want to come into the Hot Girl World, I’m like, ‘Thank you, this makes sense. I love that you’re recognizing me as much as I was already recognizing you.’ ” She’s stepping into worlds outside her immediate orbit, too: In July, Megan performed at Vice President Kamala Harris’ presidential campaign rally in Atlanta, using her Hot 100 top 20 hit “Body” as a vehicle to speak up for reproductive rights.
But while the 29-year-old enjoys wearing multiple hats — college graduate, philanthropist, actress, mogul — she’s always happiest when she’s rapping, and her extra-musical pursuits have made her a wiser businesswoman as she pursues her passion. Following a yearslong legal dispute, Megan and her label, 1501 Certified Entertainment, amicably parted ways in 2023, making her an independent artist. In February, she partnered with Warner Music Group for distribution, gaining complete ownership of her masters and publishing — an unprecedented move for a female rapper. Her third album, Megan, is her first under this new arrangement.
Released in June, Megan debuted at No. 3 on the Billboard 200 with 64,000 equivalent album units in the United States, according to Luminate, making it the biggest debut for any rap album released by a woman in 2024. Megan also topped Billboard’s Top R&B/Hip-Hop Albums chart for the second time in her career — the sixth female rapper to do so.
On Megan, the Houston MC’s world of bruising Southern rap and rump-shaking anthems is alive and well, as is her deep and abiding love for Japanese culture. “Otaku Hot Girl” samples the popular anime series Jujutsu Kaisen, while she performs alongside Japanese rapper Yuki Chiba on “Mamushi.” After the latter track broke out on TikTok — bolstered by Megan creating and demonstrating the song’s dance in a Sailor Moon-inspired outfit — she shot its video in her second home: Japan.
“When I’m out there, I always feel happy,” she says with a smile. “The air is clear, the people are polite, the food is good. The culture is so interesting to me. I learn something every time I go out there. I learn a little bit of Japanese every time I go. The shopping is good. It just feels super positive every time I’m there. I really like being there because I’m big on energy. As soon as I touch down, I always feel like I can take a breath. Everybody good.”
House of JMC dress, Anabela Chan earrings.
Ramona Rosales
On Megan, the Houston Hottie lives up to her nickname, returning to her hometown roots — including her pairing with hip-hop duo UGK on album standout “Paper Together.” Megan grew up a fan of UGK’s Chad “Pimp C” Butler and received a gift from his widow, Chinara Butler, during the recording process: unreleased vocals by the late legend that she sent Megan to use. “From the first time I met Meg, I knew she was meant to work with Chad,” Butler tells Billboard. “She’s an extremely talented MC, and I’ve always appreciated her genuine love for my husband’s music. She’s helped introduce Chad to a new generation of hip-hop fans.”
Though Megan can be an aggressive rhymer, she knows how to calm things down and keep it sexy, too — like on the Magic City-ready anthem “Spin,” featuring Victoria Monét. “She’s a very confident and strong woman,” Monét says. “Megan knows exactly who she is. She doesn’t let people push her off her dot. There’s a lot of respect there. Also, she makes great music that brings people together and makes them dance. You want to watch her shake something and learn to shake something because of her. She’s inspiring.”
But at her core, Megan is still an MC — and like a coiled snake, this fierce iteration of her strikes on album opener “Hiss,” released in January. Aimed at collaborator-turned-detractor Nicki Minaj, “Hiss” ignited the year of competitive rap — in which Kendrick Lamar and Drake have also feuded, as well as Latto and Ice Spice — as Megan delivered a searing diatribe at Minaj, following the Pink Friday star’s slights against her on 2023’s “FTCU,” when Minaj rapped: “Stay in your Tory Lanez, bitch, I’m not Iggy,” referencing the rapper found guilty of shooting Megan in 2020 who was sentenced to 10 years in 2023. A year later, Megan lashed back: “These hoes don’t be mad at Megan, these hoes mad at Megan’s Law,” she raps on “Hiss,” referring to the federal law mandating that law enforcement make information about registered sex offenders public. (Minaj’s husband, Kenneth Petty, is a registered sex offender who was convicted of rape in 1995 for assaulting a 16-year-old.) The song debuted at No. 1 on the Hot 100 — Megan’s third chart-topper on the list.
“I’m going to keep doing what I’m doing,” Megan says. “If people feel like I’m somebody to aim at, then I must be pretty high up if you’re reaching up at me. I must be some kind of competition. That makes me feel good. That makes me feel like I could rap because if I wasn’t the s–t, y’all wouldn’t be worried about me.”
Though Megan relishes competitive battles, she prefers championing her peers. Following the success of her first-ever headlining tour, this year’s Hot Girl Summer, she reconnected with the run’s opener and her new bestie, GloRilla, on “Accent.” Earlier this year, she’d scored a top 15 Hot 100 song with Glo’s “Wanna Be,” and the sold-out arena tour created a rock-solid bond between the female MCs that sharpened their studio chemistry; now, they want to release a joint project together.
“Megan is a real rapper, and I’m also a real rapper,” GloRilla says. “We actually be talking and coming with bars on some down South gangsta s–t. [It would be] some down South, real turnt, real rap [s–t].” (“I think that would be very fire,” Megan says. “I ain’t gon’ say too much, but it feels like it’s going to get done.”)
While being the face of female rap may sound enticing, it doesn’t move Megan, who, during her three-month tour, happily shared the spotlight with not only GloRilla but also Cardi B and Latto, who made guest appearances at the tour’s New York and Atlanta stops, respectively.
“I got a lot of people trying to critique me and tell me what I am and what I’m not. I feel like I’ve proved myself over and over again,” she says. “If there’s a question if Megan Thee Stallion can’t rap, you need to go ahead and quit asking that question. We know I could rap.”
Ramona Rosales
You began your career playing the Texas circuit and now you’re an arena-caliber superstar. How did your beginnings prepare you for this?
It definitely taught me how to be the performer that I am. It made me understand, “OK, all you got to do is get out here and have fun.” So every time I get onstage, I’m not thinking too hard. I’m thinking like, “I’m partying with my people.” Going around my home state definitely set me up to be prepared to be comfortable with people everywhere else.
Because of the pandemic, Hot Girl Summer was the first time you hit the road since 2019. Was the extended layoff a blessing in disguise?
It wasn’t a blessing in disguise — it was a blessing outright. I was so happy to see that so many people came out and sold out a bunch of these dates. People were genuinely excited to see me, genuinely excited to see [GloRilla]. You had people like, “Oh, we don’t know if she can [sell out arenas].” Bitch, it ain’t no question about it now.
Take me back to your concert at Madison Square Garden, where you, Cardi B and GloRilla shared that stage. It was a powerful moment.
It was a little East Coast-Southern sandwich we had going on. I was very happy. I genuinely love Cardi. I genuinely love Glo. In the industry, you really don’t meet a lot of girls who want to see you be successful. You meet people, and I’m not just going to say girls, but you don’t meet a lot of artists that want you to have success because they’re scared sometimes it’s going to take away from their success. Music is competition, rap is a competition, but those two ladies, I feel like we all like to see each other do good things. We like to see each other win. Sharing the stage with people that want to see you do good and you want to see them do good, it felt very uplifting. I felt like we were feeding off each other. I felt like we helped each other. Being onstage with them made me feel good because I knew we were proud of each other.
In 2022, I spoke to Q-Tip about you, and he said, “People still haven’t even seen her full artistry yet.” Is Megan the peak of that artistry?
I still feel like I have more to give. With this album, I wanted to show people my personal interests and thoughts. I wanted to touch on my love for all things anime, all things Southern, how much I like to have fun, and I wanted to be myself. I feel like I did that. A lot of people were expecting me to come on this album talking one way and I wanted to introduce myself — this version of myself that I am right now. Sometimes, people listen to me with ears of “I don’t like her, so I don’t want to like it.” The more people sit with the album, the more and more they’re like, “OK, you know what? This s–t is banging.”
Ramona Rosales
On “BOA,” there’s a bar where you say: “Y’all do this s–t for TikTok/Bitch I’m really hip-hop.”
Nothing wrong with TikTok. TikTok is fun. It’s for people to get on there and have fun. Show me what you’re eating, show me how you’re dancing, show me what you’re doing. I feel like TikTok is happy.
I say that because you’re one of the biggest stars in the world. How do you still maintain that hip-hop essence?
Because I really like to rap. Where I come from, people are really freestyling. What I come from is hardcore rap, Southern rap. The one thing in my life that I knew I was really good at was rapping. I don’t ever want to get away from that. I don’t ever want to play with it. I don’t ever want people to think I don’t take it seriously. I’ll be the rapper that is good for a bunch of verses and freestyles because that’s what I like to do.
Your mother, Holly-Wood, was a rapper. What did you learn from her, skillwise?
Just that attitude. My mama was so feisty. She had a lot of aggression in her rap voice, and because in her nature she was naturally an aggressive woman, she sold it. I feel like the main thing for me is always selling it. Making sure who I am comes through in my voice when I’m rapping. You’re not going to believe what I’m saying if I don’t deliver it strong. My delivery lets people know that I’m strong.
What was it like when you received Pimp C’s verse, which you used on “Paper Together,” while in the studio with your producer, LilJuMadeDaBeat?
We both cried. Like, “Oh, my God. I can’t believe we got this verse.” I love Pimp and Ju love Pimp, and we share that same love of Southern rap. Pimp C made me feel so gangster, he made me feel so cool. To have my voice on a song with my favorite rapper ever, an unreleased verse? Motherf–kers ain’t walking around with Pimp C verses. And I got blessed with one.
I heard you’re sitting on more unreleased Pimp C verses.
I mean, we might [have] some more stuff. It’s more stuff in the chamber, but I want to keep Pimp C alive. Not saying it’s not alive; [his wife] Chinara keeping it alive, his children keeping it alive, people in Texas keeping it alive. I really want people to know who the f–k Pimp C is. As much as I get to put his voice on wax, I will.
House of JMC corset, Jimmy Choo shoes, Anabela Chan earrings.
Ramona Rosales
You’ve said that your relationship with Warner Music Group is based on trust. How has the label proved its trustworthiness?
They ain’t told me “no” yet. They did exactly what they said they was gon’ do. Everybody that I work with there, we’re on calls together all the time talking about how we feel like we could make the partnership better. Everybody’s been so cool, and they’re so easy to work with. Everybody’s been super nice, and I like nice people. They’re just nice at Warner.
Very few artists can say they got their masters before they turned 30. Why was that a priority for you?
I’ve been fighting for my freedom my whole rap career. I just couldn’t take no for an answer. I don’t ever want to be in a situation where somebody got their foot on my neck ever again. You got to do things to make yourself be your own boss.
How has it been navigating that road as an independent artist?
Being independent is hard. When you got a label that does everything for you, all you got to do is wake up and be the celebrity. That’s a very easy life. I have to do s–t other people aren’t doing. I do work as my own label. I do fund a lot of my own things. There’s a lot of things I’m still learning as I go. The s–t is not just handed to me in my lap — I really got to go figure out, “OK, now I’m doing it by myself.” Not that I’m doing it only by myself, but I’m in a position to be my own boss, so I got to figure out how to be the boss and how to be the employee. It’s tough, but I like figuring it out. I like doing things on my own. I like working. I’m not going to stop. The more I know, the better I’ll get.
You’ve been so open about your love for Japanese culture, especially anime. As a Black creative, how influential has it been on you?
I really like the storytelling in anime. The thing that resonates with me while watching a lot of the anime I like is watching the character development — seeing the character go from nothing to everything. When I feel like I’m getting beat up in life, I remember some of my favorite characters. I see that they had to go from literally zero and getting their ass whooped in their training. Even when they start popping and getting their muscles — because you know they be skinny as hell, then they start getting a little ripped — even when you start seeing the character getting a little swole, you like, “All right, he’s going to defeat all you motherf–kers. It’s over with.” Then he still getting his ass whooped and it’s like, “Man, I feel bad for my boy.”
Even after getting his ass whooped, because you got to fall down a few times, the character doesn’t ever get discouraged. They always like, “All right, I may have got my ass whooped but Imma get back up, and watch how I come back 20 times stronger.” I resonate with that. No matter how many times I get knocked down, I never feel like, “F–k it, Imma quit.” I just need to get better. I need to get back, try again, train harder and go harder so I can keep evolving into my best self.
When you did “Pressurelicious” with Future in 2022, you paid him $250,000 for a verse and said you treat your features like a business. Why, and how?
When you cool with somebody, you should support their business. You shouldn’t ask them to do nothing for free because you cool with them. I feel like that’s a lot of people’s problem with their homies. Just because your homie got a clothing line, that don’t mean he got to give you clothes for free — like, support your friend. Don’t expect anyone to give you something just because we cool. That’s how I treat my artist friends. I’m not asking you to do nothing for free. I wouldn’t come in your house and take all your food out your house and I invite you to my house and it’s like, “Oh, what?” Just as much as I give, I can receive. I just feel like it’s a back-and-forth thing. I just want them to know I really respect what they do. I go all out for myself. I splurge on myself, I love myself, I love what I do, and I want everything to look right. I want everything to be right. I feel like you’re going to take me seriously once I let you know: This is not a favor; I’m asking for this.
Natalia Fedner dress, Alexis Bittar earrings, XIV Karats rings.
Ramona Rosales
I think you started this competitive rap energy we’ve seen in 2024 when you released “Hiss.” Do you feel you’re the reason MCs are rapping competitively again?
I would like to think that I start things. I don’t know; I just knew what I had to do and what I had to say. If it opened up the door for everyone else to get s–t off their chest, well, I’m glad.
You took shots at Nicki Minaj. Is there a chance for a reconciliation or even another collaboration one day?
I still to this day don’t know what the problem is. I don’t even know what could be reconciled because I, to this day, don’t know what the problem is.
Does being the face of female rap for the next 10 years drive you? Is that something that you want?
I just want to rap. I want to be Megan Thee Stallion. I want to rap for as long as I can.
After he made some inappropriate comments about you last November, Shannon Sharpe apologized. Do you feel you’ve been getting more support from Black men over the last few years, or is that something you’re still looking for more of?
At this point in life, I really don’t care. Maybe if you would’ve asked me this last year or two years ago, I would’ve wished I had more Black people in general in my corner. It would’ve felt nice to be protected by some Black men in this instance, but the more I wasn’t getting it, the more and more I realized I wasn’t going to get it. Who should feel safe and important at the end of the day is me, and I was going to have to make myself feel that way. I wasn’t going to find it in people I don’t know at all. Now I don’t care. As long as I make myself feel happy, then that’s what matters to me.
I’ve seen a lot of Black men rapping your lyrics at your shows. That must be a dope feeling.
Because we actually are going the hardest right now. The women are killing it right now. We are the hardest MCs right now. We going harder than the boys, for sure.
Ramona Rosales
How do you maintain personal peace while living a good chunk of your life as Megan Thee Stallion?
I feel like Megan and Megan Thee Stallion are the same person. When I’m Megan Thee Stallion, I’m having to wear armor. I definitely got to go onstage and get in that mode, but I’m still the same person. Just when I’m not in public, I can really decompress and slouch, and I could watch anime all I want. I can play with my puppies, I can talk on the phone with my cousin, I could be with my best friends in peace. I don’t have to worry about being too strong. I could just be me.
You’ve been extremely vulnerable on songs like “Cobra” and “Moody Girl.” How therapeutic were those to make?
It felt really good to make them because it used to be hard for me to be vulnerable on songs. I could be upset and make a song like “Freak Nasty.” [I’ll be] pissed and I’ll go make that. I’ll be sad and make something like “Body.” I’ve always wanted to open up and not make it too preachy or too sad. I still want to ride the beat. Now I’m getting in a space where I can figure out how to express myself over beats that still allow me to be hard. It’s tough, but I use it like a diary now. I really do it because I know there are other Hotties that like to listen to those songs, and they resonate with the lyrics. I feel like it makes them understand, “OK, this my girl and she might appear to be Superwoman, but she going through it just like me.” I don’t want everyone to think I’m a goddamn robot, because I’m not a robot. I want them to know it’s OK to be human, to feel anxiety, depression and to feel low. You’re not going to feel like that all the time.
How inspiring is it for you to see Kamala Harris running for president, especially as a young Black woman?
To be alive in a lifetime where a Black woman or a woman at all could be the president, I feel so blessed. This is what the future is about. We really about to get a strong, Black female in there. I feel like America needed a woman to come in here and put a woman’s touch on it. It’s been going a little crazy lately, and we need somebody to put their foot down. I feel like Kamala, she gon’ do that.
I never thought we’d be in a situation where we could have two Black presidents…
Yeah, in the same lifetime. We are really doing the damn thing. I’m proud of us. Now we just got to get out there and go vote. I don’t like it when I see people saying, “I’m not voting. F–k it.” What the f–k are you talking about? You’re going to complain about what you don’t like but you’re not going to help the cause? I think that’s very irresponsible because if you don’t like what Trump has going on, why even aid in him being the president again?
You’ve said this is your “selfish era.” Do you feel like you’ve been able to reclaim some of your power?
Yeah. I used to really care how I made a lot of people feel before how I made myself feel, before how they made me feel. Somebody could make me feel like complete s–t, but I still never wanted to do anything to make anybody else feel like s–t. I still don’t want to make people feel like s–t. At least now I know, “Let me put up my boundary.” As soon as you make me feel a way that I don’t like, I just don’t want to deal with you anymore. You don’t got to fight evil with evil, but I don’t have to deal with this at all. I don’t have to do things to make other people smile. What am I going to do to make me smile? What you going to do to make me smile? Everything was about making other people smile and other people happy. Now I’m in a space where I want to be happy. I’m not going to take away [from] being happy so I can put other people’s life and happiness as a priority over mine.
This story appears in the Aug. 31, 2024, issue of Billboard.
With 90 minutes to go before he takes the stage at Lyrical Lemonade’s Summer Smash festival, Playboi Carti is already involved in a performance — just outside of his trailer.
Sprayed on the trailer’s side in red graffiti art is the word “OPIUM,” the name of Carti’s creative agency and partnership with Interscope Records, along with an eye that looks like something an eighth grader might say is an Illuminati symbol; the trailer’s window, in a massive font, bears the number “666.” Carti’s trailer is stuck between several others, plus the big SUV that transported the 28-year-old rapper from his hotel to the Chicago-area festival. An entourage of about a dozen people — including rising artists and Opium signees Ken Carson and Destroy Lonely — swarms around him. Marijuana smoke hangs over the area, a smell so perfectly foul that it reminds you why one of the drug’s nicknames is “loud.” At one point, members of the entourage light something on fire with what looks to be a butane torch, cackling like hyenas.
Jagger Harvey custom leather sling and Pelle Pelle pants, in collaboration with Rose Marie Johansen; Arena Embroidery custom hat, in collaboration with Rose Marie Johansen and Dawid Dinh; VAIN tank top and leather gloves.
Matthew Salacuse
If you’re going to get to know Carti, you might as well start here, as he prepares to do the thing he currently does better than any rapper on earth: perform. Though his albums are rapturously jolting — and wildly popular — Carti is most in his element onstage, and right now, the vibe is something like a pregame warmup meets secret society gathering. His entourage embodies the punk attitude that Carti celebrates in his aesthetics, music and concerts. It’s a diverse crew, from heavily pierced Nyree Morrison, a skater and artist known for reworking shoes and clothing with spikes, jewels and all manner of scribblings; to Carti’s barber, wearing a chain with a barbershop pole on it that Carti gifted him; to a white kid with hair fashioned into giant black-and-white spikes who looks like a Degrassi extra (and is actually skater-model Burberry Erry); to Carti’s manager and Opium COO, Erin Larsen, a white woman whom the rapper affectionately calls “Mom.” Soon, Lyrical Lemonade founder Cole Bennett shows up with the rapper BabyTron. The gang’s all here to watch hip-hop’s most innovative artist of the 2020s headline Summer Smash for the third straight year. “Every year, he is the one person that people really look forward to,” Bennett says. “It’s tradition at this point.”
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In the seven years since Carti burst into the public eye with his self-titled 2017 mixtape — now platinum-certified — his music has developed from the trembling trap that he took from Atlanta forebears like Future into the peerless rage he debuted on his most recent album, 2020’s Whole Lotta Red. Behind the leaks, the album delays and the general secrecy surrounding his existence is an undeniable talent — someone whose voice could make a retirement community resident perk up in an instant. Performing live is a key part of his artistic package and how he delights fans — he and Larsen, a former CAA agent, first paired up after she saw him pop out at a Brooklyn show around 2015 and sought to meet him backstage — not to mention how he winks at his biggest skeptics as they realize they can’t deny his volcanic presence.
His talent has also propelled him on the charts, where Carti has been a force for nearly a decade. Since his first Billboard Hot 100 top 40 hit, 2017’s breakout single “Magnolia,” he has scored four top 10s on the chart (all as a featured artist), including this year on Ye and Ty Dolla $ign’s “Carnival” and Future and Metro Boomin’s “Type S–t,” which peaked at Nos. 1 and 2, respectively. Whole Lotta Red, released on Christmas Day in 2020, debuted and peaked at No. 1 on the Billboard 200 in January 2021 and has spent 147 total weeks on the chart. Carti isn’t just culturally significant — he’s one of the most commercially successful hip-hop artists of the last decade.
VAIN full outfit, custom embroidered durag.
Matthew Salacuse
In person today, without the prosthetics or startling makeup he often wears on his face, he’s surprisingly good-looking — classically handsome and tall, with a jawline that would make a TikTok girlie swoon. Wearing the ensemble he has chosen for his Summer Smash set, he could pass for a runway-bound Rick Owens model. Several chains wrap around his neck, some seemingly crosses — startling for a man who, at times, calls himself a vampire. He’s draped in a Pelle Pelle leather jacket with a strap attached that hangs so far down his body it’s almost like a kilt. This is fashion as war paint — one way Carti makes himself seem larger than life.
If success was merely about an artist’s ability to perform, Carti would be as famous as Axl Rose or Jimmy Page. Lights — and sometimes, actual fire — blaze around him onstage. His sets disseminate an entire worldview through sound and atmosphere: Carti knows that fans see him as a hero, as someone who can help them exorcise their demons simply by moving around the stage with gusto, screaming lyrics that could function as cryptic Instagram DMs with his serrated vocals. “We want to continue championing him as a festival headliner,” says Ryan Thomson, his booking agent at CAA. “If we can achieve that success, and also do arena tour shows, we are in a good position in perpetuity.”
Outside of his guest performance with Travis Scott on the 2024 Grammy Awards stage in February, Summer Smash marks the first time Carti has performed all year, but if he’s nervous, he’s not showing it. For Carti, who started truly focusing on hip-hop when his high school basketball coach kicked him off the team, this never gets old. “I want to make the people feel like they don’t know what is about to happen,” Carti tells me after the show once he has come down from his intense set. “I get ready for a show like a boxer gets ready for a match.”
Matthew Salacuse
Like many rap superstars of the recent past, Playboi Carti — born Jordan Terrell Carter, his last name inspired his stage name — hails from Atlanta. Though he moved to New York shortly before making his first commercial mixtape, 2017’s Playboi Carti (following a few he had made under the name Sir Cartier), it’s still home to him, and he wears his pride for the city of fearless creativity — the place with a hip-hop lineage including OutKast, Gucci Mane, Young Thug and, now, Carti himself — like a badge of honor.
Just nine years ago, the king of rage rap was working at H&M. But when Carti moved to New York in 2015, it catapulted his career. After meeting A$AP Bari, Carti began rolling with the Harlem rap collective A$AP Mob — and especially its leader, A$AP Rocky. In Carti, A$AP Mob saw an ambitious, talented kid, and it helped him navigate the city and make connections; through Rocky, Carti met rapper Maxo Kream, producer Harry Fraud and more. For fashion guys who could rap at the time, Rocky was the biggest blueprint, and he mentored Carti, signing him by 2016 to his AWGE creative collective.
Even then, Carti’s music was distinctive. He took a more minimal approach than peers like Lil Uzi Vert and Young Thug, relaxing listeners with cloudy, euphoric production. Take “Location,” which opens his 2017 mixtape: Produced by Fraud, the song revolves around a beat that sounds like a lost Lil B file, with Carti’s spacey vocals drifting above it. “He had told me that he was a big fan of Curren$y,” Fraud says. “We were messing around and we started to knock them [songs] out.”
VAIN full outfit, custom embroidered durag.
Matthew Salacuse
Having recorded on his own for a few years, Carti was remarkably confident in the studio from the jump. He knew how to create soundscapes for songs, and as he spent more time with the A$AP crew, his intuitiveness and discipline in the studio made his records highly cohesive. But Carti’s also a perfectionist, and his frequent collaborator Cardo — who produced the December 2023 loosie “H00DBYAIR” — says he gets threats from impatient fans because the rapper’s releases can take a while. “It’s cool, but they got to stop threatening me,” Cardo jokes. “He’s putting it together! He isn’t rushing it.” That ability to take his time creatively and keep new music under wraps — even Fritz Owens, Carti’s mixing engineer, purposefully stays mysterious, Cardo says — is another way Carti cultivates his mythos and ensures it grows as big as the crowds he performs for.
Fraud says that when he started working with Carti, he knew that the young artist was on the cusp of greatness. “I could feel it,” Fraud recalls. “This kid is going to turn the corner; he has the personality. He is not the loudest guy in the room but he has a certain energy about him.” Carti knows what he wants to do when recording, and his catalog is proof. Released in 2018, his debut album, Die Lit, largely produced by Pi’erre Bourne, turned up the volume from his self-titled mixtape a few notches and became a smash, debuting and peaking at No. 2 on the Billboard 200. According to Carti, they spent time in Miami while recording it, performing throughout the city, and the energy of those shows bled into the album. “I’m always thinking about performing, even when I am making the music,” he says.
It all built toward Whole Lotta Red — the album Carti had been waiting to make his entire career and, so far at least, his masterpiece. He still has more boundaries to push, more biting vocals to spit, but that swaggering, urgent album — some of the crudest, most raging rap music since Yeezus — forced Carti’s peers back into the laboratory, like any real masterpiece does. Production played a huge role in that: The guttural beats from F1lthy (who has also worked with Lil Yachty and Yeat) were engrossing. “It’s all based on confidence. I believe in myself,” Carti tells me. “The moment I started recording, someone came to me and said that they like my songs. I stay in the studio every day.”
Friends love to tell stories about Carti’s infamous nightly sessions — and by the time he was crafting Whole Lotta Red, Carti had fully bloomed into a studio madman with a rigorous process, somewhere between George Martin and Ye. Cardo remembers one time they pulled a recording all-nighter; he finally crashed around 6 a.m. — and only got two hours of sleep before Carti woke him up and exclaimed, “You ready, twin?” “I was up for a whole damn near 48 hours with Carti — straight up working,” Cardo gleefully recalls today. Carti sometimes calls himself a vampire and plays with the aesthetics of being one, and the description isn’t entirely off base. “Vamp Anthem” might be a song on Whole Lotta Red, but it’s also a way of life — music has consumed Carti.
Matthew Salacuse
That’s why the leaks of Whole Lotta Red bothered him so much. When music from the project prematurely hit SoundCloud and YouTube, Carti tinkered with the album, delaying its official release. (Leaked tracks from the sessions still litter YouTube.) Sure, Carti loses money when his music leaks, but the creative loss bothers him more: Fans hear something that’s not the exact product he wanted to put out, and he has to come up with new songs. “He’s giving people his absolute best, things that he wants to put his stamp on,” Larsen says. “It delays the process. You don’t want to see the Mona Lisa in an art museum before it is a finished piece of work.” Carti seems exhausted by this, and the broader rabidness of his fan base that it demonstrates. Last year, fans managed to send flowers directly to his mother’s house (presumably to thank her for birthing him); when they found out where his own place was, he had to move. “I’m very blessed,” Carti says. “But it is frustrating because [that’s where] we have to lay our heads.”
Now in the midst of making his third studio album, I Am Music (planned for release by year’s end), Carti is still the workaholic who made Whole Lotta Red, and the sessions for the project, at Carti’s Means Street studio in Atlanta, have been predictably long and meticulous. Carti’s style is in constant evolution, and he and Cardo already have a name for the sound they’ve been workshopping for the project: “burnt music.” “We’ll be in the studio, like, ‘This music is burnt,’ ” explains Cardo, describing the sonics of DJ Toomp, DJ Paul, Juicy J, The Legendary Traxster and even the aesthetic of John Carpenter’s movies as influences. When they first started working together four years ago, Cardo wasn’t sure what style of beats Carti would want — whether he would be on the disorienting F1lthy wave or his pugnacious trap Pi’erre Bourne wave. They ended up building their creative relationship off “H00DBYAIR,” which was originally intended for release on the 2021 Candyman soundtrack. (Carti ended up releasing it as a single in late 2023.)
But even as he has earned praise — and become a genre figurehead — for his work in the studio and onstage, Carti has made headlines for other, less admirable reasons. In 2017, he was arrested for domestic battery after grabbing a woman’s backpack and forcing her into an Uber. In December 2022, his then-pregnant girlfriend, Brandi Marion, told police that, amid an argument about a paternity test, Carti had physically attacked and choked her; when police arrived at the scene, they found her with visible injuries on her neck, back and chest. And that’s to say nothing of the nonviolent charges he has faced. In April 2020, he was caught driving with 12 bags of marijuana, three guns, Xanax pills, oxycodone and codeine. Rapper Iggy Azalea, the mother of Carti’s son Onyx, has publicly accused him of being a neglectful father.
When asked about his various legal issues, Carti declines to say much: “I don’t want to answer that, you know? Jail ain’t no fun.” But that’s not entirely out of character for him: Throughout our interview, Carti dodges questions about relatively benign topics, too, including his relationships with Lil Uzi Vert and Lil Yachty, two artists who have been involved in his career since his self-titled mixtape.
Matthew Salacuse
In the moments before Carti takes the stage, the thousands of fans assembled feverishly chant his name in unison at the top of their lungs. A full five minutes before he goes on, their phones are out, ready to capture him on video the moment he appears. When he does, it’s on a mount with windows, a stage over the original stage, and he’s screaming and athletic — the supreme commander of this sea of acolytes.
“He’s always wanted to produce his own concerts, and he has wanted to cultivate a fan base that has become what it has become in terms of its rowdiness,” CAA’s Thomson says. “He’s brought in the guitar element, the heavy rock aspect. It was night and day in terms of performance style once we got out of the pandemic.” Carti has even expanded the conceptual ambition of his shows: Tonight, fire roars above him as if he is Al Pacino in The Devil’s Advocate. Though they’re not performing, the Opium artists who huddled around Carti before the show have accompanied him onstage for the ride; between flame blasts, they emerge from the smoke that billows out of an onstage cannon.
Matthew Salacuse
It’s every bit as electrifying as punk rock, though even that might be an understatement. Over the next hour, Carti cycles through an eclectic range of features, album tracks and unreleased songs, from his collaborations with Future (“Type S–t”) and Travis Scott (“FE!N”) to “Stop Breathing,” a fan favorite from his own catalog. He also tests some unreleased songs on the audience, and while it’s hard to imagine anything he does getting a less-than crazed response, they all absolutely play.
After the concert ends, he’s clearly pumped about how it went. He thanks everyone, then enters a car that will drive him to a club in downtown Chicago. But once inside the vehicle, removed from the high of performing, Carti becomes distant — the vampire retreating into his coffin for the night. As I ask him questions, he seems disengaged, asking me to repeat them often. He’s back to real life, but for Carti, real life is onstage, where he experiences an electricity that will never be matched by normalcy. As we drive steadily on the freeway, his once-burning intensity peters out. But then another car pulls up and a group of white teenagers shout, sure that the dark-tinted windows of his SUV conceal their hero: “That’s Carti! Is that Carti? I know you have Carti in there! That must be Carti!” He hears them and slowly rolls down the window, greeted by their now even-more crazed exclamations: “Carti! Holy s–t, Carti! Carti! F–king Carti!” Their lives are made. “Love y’all!” Carti shouts back. “That’s what we do it for.”
This story appears in the Aug. 31, 2024, issue of Billboard.