Radio
Alex Warren is in the middle of packing when he logs on to Zoom, sitting in a bedroom with only a bed and some taped-up boxes behind him. It’s just before the holidays, and the pop singer-songwriter is preparing to move from Los Angeles to Nashville with his wife (and fellow Internet personality) Kouvr Annon. “We’re young,” he reasons, “so let’s go experience some other things and see what we like.”
The 24-year-old is accustomed to whirlwind life changes. His latest single, the piano-backed ode to resilience “Burning Down,” became his first Billboard Hot 100 hit in October, and signaled his breakthrough as a musician. Prior to making music his full-time gig, from late 2019 to 2022, he and Annon were major players in Hype House, a popular group of TikTok content creators that frequently collaborated and lived together. (They both starred in the 2022 Netflix docuseries of the same name, which lasted one season.)
Even before the Hype House disbanded the same year, Warren had already begun to pivot into a music career, a passion of his since he began playing guitar as a child. He released his aching, guitar-driven debut single, “One More I Love You” as an independent artist in June 2021, and the track quickly drew a following on streaming platforms. With a manager already in tow — Odd Projects’ Brian Sokolik, whom he first met four years ago through a former agent — the two began to field major label offers. Warren signed with Atlantic Records in 2022.
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“We were looking for a label that really understood Alex as a person and would teach him what works best,” Sokolik recalls. “Our first meeting with Atlantic, it was pretty obvious that it was home. They came in and were brutally honest about what was good and what wasn’t, but in a really productive, constructive way.”
Austin Hargrave
In the months that followed, Warren’s life, both professionally and personally, continued to accelerate: he dropped his first single under Atlantic, “Headlights,” in August 2022, and followed it with “Chasing Shadows” that December. He then kicked off 2023 by proposing to Annon before embarking on his first headlining tour. He continued releasing more singles through last year all while maintaining his content creation career, pumping out daily TikTok videos and Instagram Reels.
Over time, Warren has become more comfortable with his music reflecting his challenging upbringing. His father passed away when he was nine years old, after which he lived with his mother, who struggled with alcoholism and died in 2021. She kicked Warren out of the house just after he turned 18, and he spent the next five months homeless. Reflecting today, he’s grateful to be able to channel such painful experiences into his music.
“I recently started doing this thing where I write about those [experiences], and I try to take control in a way,” he says. “For me, something really beautiful is taking something so sad and dark, and what most would view as something that ruined their life, and turn it into something that can help people.”
Alex Warren photographed December 19, 2024, in Los Angeles.
Austin Hargrave
Last May, during a set of studio sessions in Los Angeles, Warren felt particularly inspired by such memories, and began to write with collaborators Adam Yaron, Cal Shapiro and Mags Duval. The result was “Burning Down,” which came together in just a day, among other tracks over the course of the productive week.
“I’ve always let people walk all over me, and ‘Burning Down’ was a song I always wanted to write, but never had the balls to do it,” he says of his biggest hit to date, released on Sept. 20, one week ahead of his debut album, You’ll Be Alright, Kid (Chapter 1). Warren’s deep, husky voice frees himself from the blame of an unhealthy relationship over a stomping piano beat.
He put his social media savvy to good use to bolster the song’s hype leading up to its release, posting a number of videos to his 16 million TikTok followers lip synching to the song with Annon. From Warren’s perspective, there’s no gimmick in getting his followers — whom he affectionately calls his “friends” — to listen to his music.
“The drawback for a lot of musicians is that they don’t necessarily understand social media,” he says. “In my career, I have been so open with my friends who follow me. They know everything about me and we’re so connected and I love that. I’m thinking of these people while I’m writing these songs, because I’m thinking about what I would want to hear if I was still going through that.”
“He knows what his fans want and will respond well to,” Sokolik adds. “Alex will tell me, ‘I have an idea for a video. I’m going to tease this and see how people respond to it.’ If they respond the same way we are, then full steam ahead — and that’s exactly what happened.”
“Burning Down” became Warren’s first Hot 100 entry, debuting at No. 76 on the Oct. 5-dated chart, and reaching No. 69 the following week. As the song continued to build both on streaming platforms and at radio, Atlantic’s A&R team reached out to Joe Jonas’ team to gauge interest in a potential remix. Jonas was already a fan. “He told us he heard the song, had it saved to a playlist on Spotify and wanted to jump in and do it with us,” Sokolik recalls.
The “Burning Down” remix arrived in December, with Jonas and Warren trading lines during verses before blending together seamlessly in the chorus. In the week following its release, the song (in all versions) was up 70% (Dec. 6-12) from the week before to 6.2 million U.S. official U.S. streams, according to Luminate. Since the arrival of the remix, “Burning Down” has also lifted on multiple radio-based Billboard charts: in January, the single hit new highs of No. 25 on Pop Airplay and No. 31 on Adult Pop Airplay.
Ahead, Warren is booked for a world tour that kicks off in February in Europe — and he has plenty of songs to come, teasing an impending Chapter 2 installment of his debut album. “I’ve always dreamed of this moment,” he says.
“There are very few people I’ve met in my life who are willing to do whatever it takes,” adds Sokolik. “Alex is one of those people. Whatever he puts his mind to, he will accomplish.”
Brian Sokolik, left, and Alex Warren photographed December 19, 2024, in Los Angeles.
Austin Hargrave
This story appears in the Jan. 25, 2025, issue of Billboard.
Manuela Ferradas has joined SiriusXM in a senior management role, Billboard can confirm. Based out of the company’s Miami Beach studios, Ferradas will oversee the Latin artist and industry relations team for SiriusXM and Pandora. According to a press release, Ferradas will “secure talent and deliver marketing plans to external partners for various SiriusXM and Pandora opportunities […]
Two of country music’s most unfiltered, visionary artists —Jelly Roll and Eric Church — will close out 2025’s annual Country Radio Seminar in Nashville by teaming up for an unscripted, intimate conversation.
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The event will take place on Friday, Feb. 21, as the two CMA Award-winning artists close out this year’s radio-focused seminar, which runs Feb. 19-21 at the Omni Hotel in Nashville. The annual seminar features a mix of radio and music industry-focused panels, networking events, concert, label luncheons and the annual New Faces of Country Music Showcase. (Jelly Roll was a featured performer in the New Faces of Country Music showcase in 2023, while Church was part of the showcase in 2007.)
Last year’s Country Radio Seminar featured conversations from artists including Lainey Wilson, Trisha Yearwood and Megan Moroney.
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“We are thrilled to have Eric Church and Jelly Roll close out CRS 2025,” RJ Curtis, Executive Director of CRS, said in a statement. “Their ability to connect with fans and push the boundaries of the genre makes this session a perfect culmination of this year’s seminar.”
Jelly Roll recently earned his first all-genre Billboard 200 chart-topping album with Beautifully Broken, and was nominated for entertainer of the year at the 2024 CMA Awards. Last year also saw the Antioch, Tenn., native launch his Beautifully Broken headlining arena tour and play his first international tour dates. He appeared at the Kids’ Choice Awards and on WWE, and teamed with MGK for the collaboration “Lonely Road,” as well as with Post Malone for the song “Losers” as part of Posty’s F-1 Trillion album.
Earlier this year, following the devastation of Hurricane Helene, which impacted Church’s home state of North Carolina, he released the song “Darkest Hour (Helene Edit)” and teamed with Luke Combs, Billy Strings and more to hold Concert for Carolina, a benefit concert that raised more than $24 million for hurricane relief efforts.
Lupe Fiasco is teaming up with the Massachusetts Institute of Technology to produce an FM radio station. There’s a catch, though: The project will be fully powered by artificial intelligence. The Chicago rapper-turned-professor made the announcement on Instagram last week with a lengthy caption, which read in part: “Imagine if there was a 24-hour fully […]
Horror author Stephen King’s rock ‘n’ roll radio station is going to continue rocking around the clock and into the new year.
Two businessmen purchased WKIT-FM from the best-selling writer after he announced that the station and two others would go silent after New Year’s Eve. The buyers are the Maine-based duo Greg Hawes and Jeff Solari, who formed Rock Lobster Radio Group to run the station.
“WKIT is the most legendary station in the region. It has tremendous history. We couldn’t let it die,” they said in a statement.
King is a lifelong rocker and performed with the Rock Bottom Remainders, a band that featured literary icons performing for charity. He announced earlier this month that at age 77 he thought it was time to say goodbye to the radio stations.
“I’m sorry as hell to be closing down WKIT and its sister stations,” King posted earlier this month on social media. “I held off the suits for as long as I could.”
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General manager Ken Wood, who has been with the stations for 10 years, also acknowledged the end of an era but appreciated the Kings’ commitment to local broadcasting.
“Independent, locally owned radio stations used to be the norm,” Wood said. “There’re only a few left in Maine, and we’re lucky we had these three as long as we did.”
The prolific author bought WLBZ in 1983, renaming it WZON in homage to his 1979 novel The Dead Zone. The station was sold in 1990 but re-acquired by the Kings three years later. Despite King’s passion for radio and his efforts to maintain local and independent stations, the three stations have consistently lost money, with King personally covering the deficits.
Since getting into the terrestrial radio business in 1983, King has written over 50 novels, including well-known works such as It, Misery, The Dark Tower series, Pet Sematary, Under the Dome, Skeleton Crew, The Green Mile and 11/22/63, among many others.
Salem Media Group has sold its seven remaining Contemporary Christian-formatted radio stations to the Educational Media Foundation (EMF) for $80 million, the company announced Monday (Dec. 30).
The agreement, which is pending approval from the Federal Communications Commission (FCC), will add or expand EMF programming to seven U.S. markets, with stations including KLTY-FM in Arlington, Texas; WFSH-FM in Athens, Ga.; WFHM-FM in Cleveland; KFSH-FM in La Mirada, Calif.; KKFS-FM in Lincoln, Calif.; KBIQ-FM in Manitou Springs, Colo.; and KFIS-FM in Scappoose, Oreg.
EMF — the parent organization of Christian radio networks Air1 and K-LOVE — noted in a statement that it intends to launch K-LOVE or Air1 Worship Now programming on those signals according to market needs, pending FCC approval. It indicated that it aims to begin programming the stations via a local marketing agreement on Feb. 1.
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Also on Monday, Salem announced that it has entered into an advertising and marketing agreement with EMF for $10 million.
Through its Air1 and K-LOVE networks, EMF reaches approximately 18 million listeners each week. Its Air1 and K-LOVE radio networks have over 1,100 broadcast signals across all 50 states, with global reach through streaming audio.
Salem Media Group’s CCM-formatted radio stations were most commonly operated under the nickname “The Fish.” Founded as Salem Communications in 1974, the company rebranded as Salem Media Group in 2015. It has since grown to become a multimedia company with properties including talk radio, digital media and book/newsletter publishing. According to a March 2024 corporate guide, the company’s other radio signals include 38 Christian teaching and talk radio stations and 30 news talk stations.
Salem’s sale of the seven stations came as part of a group of strategic transactions aimed at shoring up the company’s financial security. As part of this effort, the company repurchased all $159.4 million in outstanding 7.125% senior secured notes due 2028 for $104 million cash and $24 million in subordinated unsecured promissory notes. By midyear 2025, those notes are slated to be exchanged for series A preferred stock. Salem also issued $40 million in series B convertible preferred stock to the foundation WaterStone, with proceeds being used to fund Salem’s debt repurchase. On Dec. 23, Salem extended its revolver line of credit with Siena Lending Group for one year.
“As Salem has leaned into its talk and information programming, we are honored to carry the torch and keep Christian music flowing over these frequencies,” said Tom Stultz, EMF’s interim CEO, in a statement. “These strong stations expand our coverage area and help us deliver on our mission to reach more people with the gospel of Jesus Christ. We feel it is an incredible opportunity to continue serving listeners with Christian music in these important markets.”
Edward G. Atsinger, Salem Media Group’s executive chairman/co-founder, said in a statement, “We have made a strategic decision to exit the Contemporary Christian Music format in order to pay off all of Salem’s long-term debt. We could not be more delighted that the buyer is EMF. EMF has demonstrated over many years a unique ability and dedication to creating and distributing the highest quality Christian music content to its listeners in a positive and encouraging way. I am confident that their impact on listeners and their communities will be incredibly effective.”
This isn’t Salem’s first sale to EMF. In March, the company sold its stations in Nashville and Honolulu to EMF for $7 million.
The Spanish Broadcasting System (SBS) has officially launched its first-ever radio station in Texas called La Ley 92.1 FM. The radio station’s morning show — which begins at 5 a.m. local time — is hosted by popular Mexican radio personality Raúl Brindis, who has over 30 years of on-air experience and promises to bring “a […]
iHeartMedia subsidiary iHeartCommunications pushed back the maturity date of much of its debt by three years and reduced its amount of long-term debt by $440 million. In November, the company’s debt holders were given the opportunity to exchange existing debt for new debt with higher interest — and approximately $4.8 billion, or 92.2%, of them […]
A year ago, SiriusXM launched a new streaming app filled with original and licensed content from its satellite radio service and set the price at $9.99 — far below the roughly $16 average monthly revenue it takes in per satellite subscriber. The hope was that a relatively affordable price and an improved app would help SiriusXM reach younger consumers and expand beyond its core in-car satellite radio listeners.
The new app was “just the beginning,” CEO Jennifer Witz said at the time, adding that SiriusXM would “continue to iterate and develop our product offerings throughout the next year and beyond as we strive to deliver our subscribers the best listening experience on the go, in the car, and wherever they choose to tune in.” The company’s satellite radio business was built on vehicles. If you buy a new or used car, you’ll likely get a free SiriusXM trial that’s extremely effective at convincing people to subscribe once their trial is over. The new streaming app was intended to attract people who would listen outside of the car.
But selling the radio experience in a smartphone app didn’t go well. As it turns out, the streaming app hasn’t produced a good return on marketing spending, Witz said on Tuesday (Dec. 10). Appearing at the UBS Global Media and Communications Conference, the executive cited “slow progress” in turning free trials into long-term retention. As a result, SiriusXM has already cut back its marketing spend on the app and expects to have fewer streaming trials — and thus fewer subscribers — in the future. That was a worse assessment than what Witz delivered on SiriusXM’s Aug. 2 earnings call. At that time, when asked about conversion rates for the app, Witz said they had been “challenged” but maintained positivity, adding that there had been some “positive results” with first-time trial adopters and that the company was “confident” it could attract “a different audience” that will be “incremental” to the existing car-based business.
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Now, after its underwhelming experiment with the app, SiriusXM will, in Witz’s words, be “leaning into our strengths.” In other words, the company is putting its focus back on satellite radio and the in-automobile listening experience. In alignment with that strategy, the company also announced the departure of Joseph Inzerillo, the chief product and technology officer who played an instrumental role in the app’s launch.
For all the strengths of the app — curated stations, celebrity musician stations, a smorgasbord of audio programming — the company gave up its competitive advantage when it tried to compete outside of satellite radio and the automobile. After all, the company is the lone satellite radio operator and, given the cost and complexity of launching satellites into orbit, has the market to itself. But when leaving the safety of satellite, it’s hard to beat Spotify, Apple Music, YouTube and Amazon Music at their own game. These are streaming-native platforms built for consumers’ desire for interactivity, while SiriusXM’s app attempts to fit a one-way satellite radio experience into a two-way, interactive medium. In the end, paid radio turned out to be a tough sell to a generation that has grown up on on-demand streaming.
So, SiriusXM is going to focus on what it does best, and in-car listening gives the company a huge audience to work with. It currently has 33 million subscribers and, according to MusicWatch’s Russ Crupnick, reaches 65 million total listeners. In an email to Billboard, radio consultant Andy Meadows said he believes “SiriusXM is better suited to compete for those coveted in-car listeners so [Tuesday’s announcement] makes sense from that standpoint.” Crupnick also sees in-car listening as a point of strength for SiriusXM, pointing to the uniqueness of the SiriusXM product as a distinct advantage. “The ease of use, breadth of content, and curation position them as far superior to terrestrial radio, and in a different place than music streaming or podcasts,” he says.
Building on in-car satellite listening, the SiriusXM streaming app will become more of a complementary product. “There is real opportunity with 360L,” said Witz on Tuesday, referring to the company’s in-car platform that serves as a dual satellite radio/streaming product. Because 360L includes streaming, it allows SiriusXM to serve personalized — a.k.a. more lucrative — ads and provide more targeted — a.k.a. more expensive — ads for advertisers. Of the app, she said it can provide data that helps SiriusXM determine spends on programming that resonates with listeners, given that satellite receivers are a one-way technology that doesn’t provide granular insights into listening behaviors. Similar to 360L, the app can also provide targeted advertisements.
For customers, bundling satellite and streaming costs as low as $25 per month. That’s about double the cost of an individual Spotify subscription, but SiriusXM subscribers can withstand the price. According to Witz, platinum satellite subscriptions, which cost upward of $29 per month, account for “about a third” of the current subscriber base. And providing the best of satellite and streaming will help SiriusXM compete with a “newer breed of streaming products” on Americans’ car dashes, says Meadows. “Anything SiriusXM, and traditional radio for that matter, can do to look, sound and function better across all devices is in their best interest long term.”
Country Radio Broadcasters (CRB) has revealed the rising country music newcomers to be featured as part of the 2025 New Faces of Country Music showcase during next year’s Country Radio Seminar, slated for Feb. 19-21 at the Omni Hotel in downtown Nashville. Announced Wednesday (Dec. 11), the showcase will highlight Drew Baldridge (Lyric Ridge/BMG/Stoney Creek), […]