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With only weeks left until from Wicked: For Good hits theaters, fans have something else to fill the Wicked void.
Puma just dropped a Wicked-themed collection, transforming some of their most popular apparel into Oz-themed clothes for kids and adults that you can shop on the brand’s website now. The collection includes decorative hoodies, tees and updated Speedcat styles all imbued with the spirit of Wicked magic.
If you’re looking to get into the spirit ahead of the new movie, or just a great gift for Wicked-obsessed fans, friends and family members for the holiday season, well, you’re in the right place. We’ll be breaking down a few of our favorites from the collaboration, covering everything from pricing and material to styling. Keep reading to shop Puma’s new Wicked collection.
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Puma x ‘Wicked’ Speedcat Goodness
A Glinda-themed Speedcat sneaker.
Puma x ‘Wicked’ Speedcat Elphie
A Elphaba-themed Speedcat sneaker.
The Speedcat is a Puma silhouette rooted in athleticism. Initially created for Formula 1 drivers, the silhouette is aerodynamic and flexible, a performance style that was made exceedingly wearable via this collaboration. The two traditional Speedcat silhouettes, both retailing for $110, now have designs inspired by Elphaba and Glinda.
The Glinda-inspired silhouette called Goodness is a dreamy lilac hue accompanied by truly whimsical touches like sheer ribbon trim and bubble embroidery, making the shoe look just as light and airy as it feels on the foot. The speedy striping on the side of this style is an iridescent hue, reminiscent of the look of the bubbles Glinda floats in. On the flipside, you’ve got the Elphaba style, aptly called Elphie, which is a moody black with emerald green accents. The uppers feature a floral-esque crushed velvet fabric, imparting textural interest.
The Speedcat is insanely comfortable and casual thanks to the low-profile design, meaning you can style it in a myriad of ways. The themed design also makes both silhouettes a stand-out. Plus, for a collaborative piece, the price tag is not bad, considering regular Puma Speedcat styles are usually around the same price. Great for holiday gift-giving, either or style is a must-have, especially for the major Wicked fan in your life.
Puma x ‘Wicked’ Speedcat Ballet Silver Slippers
A Wicked-themed Speedcat ballet flat.
Another Speedcat model, but this time in ballet flat form. It’s the Speedcat Ballet Silver Slippers, paying homage to Dorothy Gale’s footwear in The Wizard of Oz, which, if you didn’t know by now, was originally silver, not ruby red. Retailing for $90, this style comes in sizes for women and kids and features metallic outsoles, sparkling straps and textured embroidery throughout.
This style sort of reminds us of the Tin Man, what with all the silver. Metallic footwear is becoming exceedingly popular, especially as we get into the colder months. Ballet flats have also gotten extremely popular, especially as people are shifting away from heeled items for something way more comfortable. We can see this shoe translating well to outfits at the office or a casual trip to grab coffee. Why not get ahead of the trend and snag these today?
Puma x ‘Wicked’ Women’s Goodness Hoodie
A Wicked-themed hoodie for women.
The women’s Goodness hoodie is a hero piece from the collection. What we mean by that is it’s one of the more eye-catching styles and one we think people will be snatching up left and right. Retailing for $100, this hoodie comes in sizes XS to XL and features that same lilac hue seen on Glinda’s Speedcat sneakers.
The piece is cropped and affixed with baggy arms that are equipped with a delicate ballet-inspired lace-up design that we just know Glinda would love. The front and back of the hoodie are affixed with Puma x Wicked co-branding, including a striking crown design. The sleeves have subtle butterfly detailing, a common Glinda motif. As we get into the colder seasons, this hoodie is sure to come in handy. While it is cropped, the boxy composition makes it super cozy. The hoodie is also made of a fleece material that helps keep the cold at bay, so you’ll be looking cute and warm all winter long.
Puma x ‘Wicked’ Oz Tee
A Wicked-themed t-shirt.
Puma knows how to make a great graphic tee, and this Oz tee is no exception. Retailing for $50, the shirt currently comes in sizes XS to XXL. The piece is slightly boxy and made of soft, easy to wash and breathable cotton fabric, great if you get hot easily (no shame). The front of the tee features Puma x Wicked graphics with pops of pink and green throughout.
Above the graphic, flying monkeys hover, looking as if they’re guarding the graphic from harms way. To give it a lived-in look, the tee includes a washed design, mimicking the look of the well-loved tees you might find at a vintage store. All in all, this is a classic silhouette with subtle nods to the film. Styled with your favorite denim and a bomber jacket overtop, you’ll be ready to sit in theaters before long. If you’re in the market for a new t-shirt and you don’t want to spend tons on a perfectly distressed style, this tee is for you.
Puma x ‘Wicked’ Oz Fleece Hoodie
A Wicked-themed hoodie.
Finally, we have the Oz Fleece Hoodie, another ultra-cozy piece retailing for $100. Current sizing runs from XXS to XXL. As mentioned, this hoodie is made of a cozy fleece material that insulates the wearer, especially if you get damp from the snow or rain we’re bound to have in the thick of fall. While this hoodie is marketed for men, it can easily be unisex, much like the other items in this collection. The style is an emerald green, a nod to the Emerald City, with pink accents.
The front of the hoodie reads, “The Wizard sees everything,” a slightly ominous Oz-inspired graphic that we can’t help but fangirl over. Like the t-shirt before it, this hoodie also has a distressed wash, giving it that lived-in look without all the effort. This hoodie is another great option if you haven’t prepped your closet for the colder months yet. It’ll certainly keep you warm and stylish too. The colorway also screams Wicked, perfect for your next watch party or theater experience.
Following the box office success that was Wicked in 2024, Wicked: For Good hits theaters on Friday, Nov. 21, just one day shy of the one-year anniversary of the film’s first half. The sequel was first announced on X in April by director Jon M. Chu’s “OzPhone.” The filmmaker wrote at the time, “With more space, we can tell the story of Wicked as it was meant to be told while bringing even more depth and surprise to the journeys of these beloved characters.”
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Start your engines! A$AP Rocky and Puma are back with another capsule collection inspired by the fast-paced world of racing.
Marrying classic streetwear, vibrant hues and motorsport DNA, this collection is imbued with Rocky’s flair. This capsule includes apparel, accessories and footwear all fixed with racing motifs, a signature we saw a lot when the rapper was tapped as Creative Director for Puma’s Formula 1 partnership. This time around, we’ve got bodysuits, sweats, tees and trucker hats for both men and women, along with the coolest sneakers. Rocky also dug into the archives for this one, settling on the Inhale and Mostro OG silhouettes, two of his faves, reupping them in his own image.
“I had the opportunity to dig into Puma’s archives and blend together the best of several shoes while adding my own lens and style,” Rocky said in a Puma press release. “You have the sleekness of the Mostro OG, the innovation and technology of the Puma disc, and the cage around the shoe for added protection. All together this created the Mostro Gabbia aka the Caged Puma, an entirely new silhouette.”
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We’ve picked out a few favorites to browse now on Puma’s website. Here’s how to shop the collection like a pro.
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A$AP Rocky x Puma Inhale Men’s Sneakers
A racer-inspired silhouette with neon accents.
These men’s sneakers will take you far. Made of mixed synthetic uppers in a “Silver-Flat Medium Gray” colorway these low-top race-ready shoes have got it all. Inspired by headlights and streetlights on midnight drives, the sneaker is equipped with colorful neon blue and yellow laces that transition into fast and fluid red flame-like accents on the soles and sides.
Said soles are made of durable non-slip rubber made to withstand harsh hiking trails or the city streets. Finally, Flacko branding can be seen standing proud on the tongue, proudly repping Rocky’s involvement in the shoe’s design. These would look great with a denim-on-denim moment ala the famed Canadian tuxedo. Wherever your journey takes you, the Inhale is bound to get you there.
A$AP Rocky x Puma Mostro OG Mens’ Shoes
A black and chrome low-top sneaker.
While black sneakers can be a challenge to style, these collaborative Mostro OG sneakers are a major exception for a few reasons. Firstly, the black color scheme is offset by the silver accents embossed with a wild and wonderful snake print, making the silhouette endlessly more versatile than a monochrome sneaker.
These men’s kicks also include daring spiked soles that offer an edge and a sculptural silhouette that forms to the foot, offering fluidity of movement. Elasticated closures offer a dynamic look and ease of wear, harkening back to the overall sporty feel of the collection. We can easily see this sneaker fitting into your everyday rotation. Wear these with jorts for a sporty vibe or your favorite dressy slacks to create contrast. The styling options are truly endless.
A$AP Rocky x Puma Tool Box Bag
A tool box-inspired bag in silver chrome.
Inspired by the look of a toolbox, this bag will certainly turn heads. This accessory is crafted of structured high-shine silver chrome patent leather that’s strong enough to stand all on its own accompanied by embossed Puma x A$AP Rocky branding that makes the bag instantly recognizable. The handle on this piece is short and long, mimicking the utilitarian vibes of a toolbox kept on the sidelines of a racing track. Little metal feet also keep the bag from toppling over. The rectangular base offers ample room to store all your must-haves from lip gloss to keys. This bag is for our statement-makers. Those who aren’t afraid of grabbing attention.
A$AP Rocky x Puma Men’s Denim Shorts
Denim jorts with the Puma logo on the front.
Who doesn’t love denim? Puma denim at that. Made of sturdy dark wash denim, this style melds form with fashion seamlessly. Our favorite feature is the five pockets, leaving you with ample storage room for whatever you decide to carry around. The laser-printed Puma Cat logo at the front is also a nice touch, drawing the eye to all the important bits. Embroidered form strips sit on the back pockets in tan, contrasting the deep wash. We’d likely style these with a crisp white tee, sporty sneakers and a racing jacket to lean into the high-camp sporty vibes.
A$AP Rocky x Puma Quilted Sweatpants
Racing-inspired quilted sweats in blue.
Sweats have never looked so good. This collaborative piece is made of a bright blue quilted 100% recycled polyester made to look slightly distressed for that “just raced down the track” look. Boasting a slim fit, deep back pockets and a medium rise, these sweats are just dressy enough to get away with wearing it out and about.
Graphic patches line the front, paying homage to classic branded racing jackets. A$AP Rocky and Puma branding can be spotted throughout, offering the sweats ample visual interest. We recommend pairing this piece with a neutral graphic tee in black or white to offset the colorful nature of the sweats. Or go full matchy-matchy with the complimenting quilted sweatshirt from this collection.
A$AP Rocky x Puma Cat Belt
A black leather belt with Puma’s Cat logo utilized as a buckle.
Belts are pretty essential to crafting the perfect outfit. The Puma Cat Belt is both utilitarian and fashionable, keeping your pants in place while adding a certain ” je ne sais quoi” to your look. Adorned with a silver Puma’s Cat logo buckle, this piece is grounded with a black leather strap that’s studded and branded to high-heaven. If you’re looking for an impactful accessory, you’re in the right place. We’d style this belt with simple denim in a baggy style so that the belt has a chance to shine.
A$AP Rocky x Puma Bodysuit
A racing-inspired long-sleeve bodysuit.
While some bodysuits are usually neutral and simple, this collaborative Puma piece is anything but. You’ve got racing graphics galore and a dramatic cut that sits high on the hips. What’s not to love? The long sleeves offer extra coverage while the form fit is flattering on just about every body type. The bodysuit is made of a mix of stretchy and breathable polyester and elastane. To aptly highlight this bodysuit, we recommend wearing this with low-waisted pants. Think cargos or jeans, something that will show off the bodysuit’s high cut and fit.
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One of basketball’s youngest talents is bringing new heat to the sneaker game. PUMA has released a new colorway for Scoot Henderson’s signature shoe.
Last week, the Germany-based brand announced the newest update to their Scoot Henderson signature line. The Scoot Zeros II have been upgraded to reflect the point guard’s style on and off the court. This release is anchored by a bold Caution colorway that serves as a warning to anyone trying to guard him. Inspired by Henderson’s motto, O.D.D. (Overly Determined to Dominate), The Scoot Zeros II are intended for full-court action, thus, they are supported by NITROFOAM™ cushioning. A rubber outsole carries a Henderson seven transmission gears design as a nod to his agility, nimble moves, and his family. We also get an upper panel made of synthetic suede and mesh.
As a breakout star from the NBA G League, PUMA Hoops signed Scoot Henderson to an exclusive deal back in June 2022. During the time of the announcement, the Marietta, Ga., native made it clear that he viewed teaming up with the global apparel company as a true partnership.
“I am beyond grateful for my partnership with PUMA,” Scoot Henderson said in a press statement. “PUMA knows there is no ceiling to my game. They believe in what my family and I have planned for this journey.”
The Scoot Zeros II are available now and retail for $100.00. You can shop them here.
—Photo: Lachlan Cunningham / Getty
Puma Hoops has teamed up with everyone’s favorite pizza-loving, skateboarding, crime-fighting team: the Teenage Mutant Ninja Turtles. The collaboration gives LaMello Ball’s signature sneaker line, including the MB.01, MB.03 and MB.04 styles, a fun mix-and-match TMNT makeover.
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The pack takes inspiration from characters and designs from the original TMNT cartoon that debuted in 1987. The first release, the MB.01 “Baxter Stockman”, is a multi-colored iridescent sneaker inspired by the half-man, half-fly mad scientist. The second limited-edition drop embodies Donatello and Raphael (the smartest and toughest members of the turtle squad) in a unique mismatched MB.04 design, which represents the turtles through their distinct bandana colors. The following release puts Leonardo and Michelangelo at the forefront with a blue and orange colorway.
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The final and more recent drop is a hot pink and purple MB.03 model, dedicated to alien supervillain Krang. The MB.03 Lo Krang features PUMA Hoops’ signature technology, NITROFOAM, which is found throughout the midsole and offers superior responsiveness and comfort while remaining lightweight. For quick cuts and spot up jumpers, a full-coverage nonslip rubber compound provides enhanced durability and traction. And the shoe’s disruptive upper construction, made with breathable monomesh, provides a supportive yet ultra-lightweight feel.
Boasting the same innovation as the MB.01 and MB.03 models, the MB.04 Donatello & Raphael and MB.04 Leonardo & Michelangelo styles come complete with a 5D printed upper – a multi-layered design that engulfs the shoe like alien tentacles – and a custom TMNT graphic at the heel. Additional design cues are inspired by Melo’s signature phrases, “1 of 1” and “RARE” hidden throughout the shoe.
“It’s been great bringing these designs to life. Each sneaker really is 1 of 1,” LaMelo shares in a statement.
The PUMA Hoops x TMNT collaboration also includes an apparel collection, featuring t-shirts, shorts, a hoodie, track suits and more. Shop the collection on Puma’s site, as well as, below.
PUMA x LAMELO BALL x TMNT MB.03 Lo Krang
PUMA x LAMELO BALL x TMNT MB.04 Raphael and Donatello
PUMA x LAMELO BALL x TMNT MB.04 Leonardo & Michelangelo
PUMA x TMNT Basketball Tee
PUMA x TMNT Relaxed 7″ Shorts
PUMA x TMNT PUMATECH Pants
PUMA x TMNT PUMATECH Track Jacket
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Weeks after Crocs revealed their latest Salehe Bembury collaboration, it’s being reported that Bembury will continue to design even more footwear attire, but for an entirely different brand.
According to GQ, Salehe Bembury has just been tapped to take his talents to Puma, where he’ll be tasked with breathing some new and stylish life into their basketball sneakers division as they’ve been struggling to get heads to take notice of their sports line for quite some time. Interestingly enough, the man won’t just be designing their next silhouettes. Apparently, he’ll also be recruiting professional talent to join the brand as he works on what they’ll be rocking on the basketball court.
Per GQ:
“Salehe has had unrivaled success of bringing to life the intersection of sport, culture and fashion through product design and storytelling,” said Max Staiger, global head of basketball for Puma. Together, the new partnership “will bring game-changing newness and excitement to basketball athletes.”
“My designs are a platform for storytelling and cultivating community; an opportunity to breathe new meaning into a product,” Bembury said in a statement. “While my work has been known to cater to the outdoor space, a space I recently developed an intimate relationship with, my partnership with Puma Hoops will allow me to tell a more deeply rooted personal story.” Bembury has spoken of his deep-rooted love of basketball that he cultivated growing up in New York City in the 1990s. “I’ve played basketball my whole life and have a deep history, emotion, and nostalgia for the sport,” he said. “I’m excited to leverage this collaboration as a catalyst to introduce an untold side of me and engage a new community.”
Man it looks like Bembury has his work cut out for him as athletes tend to gravitate towards the brands that have a Swoosh or three stripes on the side of their sneakers. Still, if you offer them a big enough bag with a dope silhouette you might be able to sway some big names to a lesser popular brand like Puma or even Under Armour.
Guess we’ll have to wait and see how this pans out and who’ll they’ll be able to sign to rock Salehe’s next creation on the court.
What do y’all think of Puma’s initiative here? Let us know in the comments section below.
BLACKPINK’s Rosé steps out in Puma, for her first official campaign with the sportswear giant.
Just weeks after Puma named the K-pop superstar as an ambassador, Rosé shows off the new Palermo range of low-top sneakers in classic “cobalt” and “black” colorways.
“Fusing music and style,” reads a statement, “Rosé’s ambassador role will bring her vision, voice, and unique insights to Puma’s global campaigns and storytelling.”
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Announced last month, Puma’s partnership with Rosé centers around the clothing brand’s catalog of silhouettes, and sees the pop star introduce its classic kit to a new generation.
“I am so excited to join the Puma family,” she said in a statement June 17, announcing her ambassadorial role, for which she joins the likes of Rihanna, A$AP Rocky, Dua Lipa, and Skepta. “I cannot wait for my fans to join my next chapter with Puma.”
Since debuting in 2016, BLACKPINK has been on the express elevator to the top. Along the way, Rosé, Lisa, Jennie, and Jisoo have smashed records, dominated charts, filled arenas everywhere, and became not only the first K-pop girl to perform at Coachella, but the first Asian act to headline the festival.
Rosè (full name: Roseanne Park) was born in Auckland, New Zealand and raised in Melbourne, Australia. In interviews, her Aussie accent is unmistakable. At the age of seven, Rosè and her family moved to the Victorian capital. And at age 15 the world of K-pop came calling when, at her father’s suggestion, she auditioned for South Korean music company YG Entertainment. Rosè bloomed, she relocated to South Korea and in August 2016, made her debut as a vocalist with the newly-formed quartet. The rest is history.
More from Puma’s creative partnership with Rosé will be unveiled later this year.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Rihanna is ready for back to school season with her newest collaboration Fenty x Puma Creeper Phatty “In Session” sneakers. This new version of the Creeper sneaker is bigger and bolder, featuring a chunky sole, a Corduroy upper, and a leather Puma Formstrip on the side, making them the ultimate statement piece for any outfit. The new drop is now available in three different colors: Black, Classic Red or White Corduroy.
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Rihanna‘s role as creative director shaped the campaign, which was shot by Phillipa Price. In the campaign the singer featured a diverse cast representing different high school stereotypes, from theater kid to nerd. Euphoria‘s Chloe Cherry took the role of the emo girl, while Award-winning actress, Angelica Huston played the principal.
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Whether you’re looking for comfortable sneakers, getting ready for back-to-school shopping, or simply in search of a fashion-forward piece, the Fenty x PUMA Creeper Phatty “In Session” sneakers have you covered. This collaboration offers both exceptional comfort and a bold, stylish design. “Your whole school will be wearing the Creeper Phatty’s and this campaign plays with that vision. We chose these colors and material very purposefully for back-to-school. The black-on-black corduroy remind me of my very own childhood, a uniform approved shoe with the twist I always wish I had,” Rihanna shared in a statement.
The FENTY x PUMA Creeper Phatty In Session is now available at PUMA.com, Footlocker, and JD Sports.
Puma
FENTY x PUMA Creeper Phatty “In Session” Sneakers
The FENTY x PUMA Creeper Phatty “In Session” Sneakers retails for $120 and is now available at PUMA.com, PUMA Stores and global retailer. You can also find the sneakers on resale sites such as StockX.
Get ready for class in style and channel your inner Rihanna with these uniform-friendly sneakers.
For more product recommendations, check out these Snoop Dogg & Skechers Drop Limited-Edition Sneakers, Bad Bunny’s Latest Adidas Collaboration, and Nicki Minaj’s First Sneaker Collection.
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Source: PUMA / PUMA
A$AP Rocky is staying active with his creative director role at PUMA. A new motorsport collection is on the way.
As reported by Hypebeast, the Harlem, New York, native is deep into his fashion bag this summer. This week, A$AP and Global Apparel announced a new drop that draws from racing but is just the right speed for everyday wear. Included in the collection is a two-piece sweatsuit, gloves, t-shirts and an update to the Inhale OG sneaker, which was originally released in 2000. The goal was to bring the flair of on-track performance, therefore, most of the pieces show some wear and tear. For instance the Padded Balaclava was designed to look like a standard racing helmet and features a removable visor and a bungee closure.
The self proclaimed Fashion Killa detailed his enthusiasm about the forthcoming drop in a formal statement. “This Miami collection aims to give fans the chance to have their own race suit from the helmet down to the shoes,“ said A$AP. “Other sports have uniforms available for the consumer and I wanted to bring that to the F1 category. For the visuals, I wanted to demonstrate how as adults we can lose sight of the dreams and imagination that we had as kids, and really love how it all came together.”
The collection is available beginning in the U.S. at 10 a.m. EST on May 3 on PUMA’s website. You can preview the collection here and view the promotional trailer below.
Puma recently announced a long-term partnership with A$AP Rocky, who will serve as creative director for the motorsport business category “with a focus on the intersection of the sport and streetwear,” according to a press release.
Puma announced its long-term partnership with F1 earlier this year, which makes the sportswear brand the exclusive licensee and trackside retailer at all races. As creative director of the partnership, Rocky will take on an incubator-style approach to begin creative exploration. For the rest of the year, he will impact the brand’s visuals and video content. His first campaign explores American car culture and its impact on streetwear and fashion. Later this year, he’ll drop an exclusive Puma x F1 apparel and accessories collection, serving as a sneak peek into a series of capsule collections next year in regards to high-visibility F1 races.
In 2024, Rocky will shift creative focus to several Grand Prix races beginning in Miami. He will curate activations at each race and serve as the creative director for all of the marketing efforts surrounding these collections, which he designed in partnership with the Puma and F1 teams.
By 2025, he’ll fully immerse himself into the holistic product creative designs for all of the Puma x F1 product, spanning from racewear to fanwear to fashion. He’ll continue participating in marketing in an ongoing effort to bring disruption to the category via innovative product design and marketing concepts.
“Working with brands as iconic as Puma, and as innovative as F1, has been truly inspiring,” Rocky said in a press statement. “When the world sees what we’re doing, I believe a shift will happen with how brands approach taking risks and working with diverse creatives.”
But the rapper is not the only one with business ties to Puma in his household. His partner Rihanna, with whom he shares two children, recently got back in her Puma bag as the shoe brand’s Fenty label creative director and unveiled her new “Avanti” sneaker design last month.
“We couldn’t be more excited to be working with A$AP Rocky,” said Maria Valdes, Puma’s chief product officer. “He’s incredibly talented, deeply thoughtful and invested in our brand. He will showcase his vision with elevated F1 race capsules globally, which attract new audiences and undoubtably disrupt the track. In the future, he will influence the broader Puma x F1 range and will continue to help push sport and culture forward.”
Adds Oliver Boden, head of licensing and gaming at F1: “This announcement marks an exciting milestone in our partnership with PUMA. A$AP Rocky’s creativity and commitment to innovation aligns perfectly with F1’s vision and development in apparel. We look forward to collaborating with him to design and curate the PUMA and F1 range and insert F1 into new cultural and lifestyle spaces.”
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Source: Puma / PUMA
Besides being a rapper and a father of two, with Rihanna, A$AP Rocky has a new job on his resume. The Harlem rapper has been named the creative director of Puma x F1.
Source: Puma / PUMA
Specifically, Pretty Flacko and the OG German sports company have entered into a creative partnership that will see him adding flavor to it motorsports business. The “Peso” rapper’s official title is Creative Director and he is tasked with guiding Puma’s partnership with Formula 1 (F1) and will be creating seasonal capsule collections.
As announced earlier in 2023, Puma is now the exclusive outfitter at all F1 races. Puma hopes Rocky’s tastes will bring more streetwear and fashion sensibility to their longterm partnership with F1. Rocky’s first campaign for Puma x F1 will spotlight American car culture and it’s influence on streetwear. Also, later this year there will be a limited Puma x F1 collection that will include apparel and accessories that will serve as a hint of all the multiple capsule collections set to drop in 2024. Part of next year’s initiatives are focusing on Grand Prix races, starting in Miami, and will include Rocky creating activations and marketing campaigns to promote the collections.
“Working with brands as iconic as PUMA, and as innovative as F1, has been truly inspiring,” said A$AP Rocky in a statement. “When the world sees what we’re doing, I believe a shift will happen with how brand’s approach taking risks and working with diverse creatives.”
Can’t say he ain’t confident. Also worth noting is that earlier this year Puma linked back up with Rihanna’s Fenty brand. So it’s a family affair.
Source: Puma / PUMA
