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OVO

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Source: Twitter / Twitter
A day after it was reported that a man was shot outside of Drake’s residence in Toronto, more bad news comes for the embattled King of the North. Word out of London is that Drizzy’s OVO flagship store was vandalized with a specific message for the Canadian crooner.

Just a few days after Kendrick Lamar released his scathing Drake diss/club record, “Not Like Us,” a fan in the UK apparently took the song to heart and decided to spray paint “They not like us” across the front window of Drake’s OVO store, HotNewHipHop reports.

More than just your average diss record, K. Dot’s “Not Like Us” accuses Drake of not only being a sexual predator, but also employing a team of pedophiles who reside in his multimillion dollar mansion in Toronto. To make matters worse for Drake, Kendrick turned the diss record into an actual catchy club cut complete with a bouncy beat and sing-a-long phrase towards the end of the track.
As we stated before, the vandalization of the OVO store comes after a security guard was shot outside of Drake’s mansion early Tuesday morning. Though the security guard is alive, according to NBC News, he remains in serious condition.
Per NBC News:
Officers found the security guard suffering from an apparent gunshot wound, Inspector Paul Krawczyk said at a news conference. The guard was standing outside a gate when he was injured.
Police said in a news release they believe he “was shot from a vehicle which then fled the scene.”
He remains in the hospital in serious condition, Krawczyk said.
Krawczyk said authorities do not know how many people were involved or what kind of car they were in, but he noted that the shooting was captured on video.

Yeah, Kendrick Lamar and Drake might have to hold a joint press conference at some point to calm things down if things like this keep happening because things seem to be getting out of hand and quickly. If 50 Cent and The Game were reluctantly able to do so in 2005 when their beef began to violently spill out on the streets, K. Dot and Drake can do so also. Just sayin’.
What do y’all think about the OVO store getting vandalized and one of Drake’s security guards getting shot? Let us know in the comments section below.

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Source: NEEDLES / NEEDLES
Drake’s October’s Very Own has taken their talents to Japan. The brand has partnered with NEEDLES for their first collaboration.
Source: NEEDLES / NEEDLES

As reported by Hype Beast the Canadian based label is looking to broaden their horizons. This week OVO announced a new capsule collection with NEEDLES. As expected the drop merges both brand identities in a thoughtful but memorable way via the OVO typography being infused into the middle of NEEDLES butterfly logo. Thankfully the drop extends far past your traditional streetwear essentials and covers off on outerwear as well.

Included in the capsule are seven pieces including t-shirts, track suits, button up shirts and a bandanna. The stand out piece though is a cream cardigan sweater that can dressed up or dressed down. It features a mohair shell with October’s Very Own spelled out throughout the body in different earth tone colors. Additionally the five button front closure makes the cypher complete.

The NEEDLES x October’s Very Own capsule collection will be available starting Friday, March 1 in Tokyo, Japan. You can shop the drop here. 

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Major League Soccer, the leading soccer league in North America, and October’s Very Own partnered with one of the greatest living street artists in the game for a new collection. MLS and OVO joined forces with the legendary Mr. Cartoon for a new drop featuring three Major League Soccer squads.
Major League Soccer represents 26 teams in the United States and three teams from Canada and is currently in its 29th year in existence. While soccer isn’t as large a sport in North America as it is globally, MLS has made great strides in providing great sports competitions and entertainment for its fans.

OVO, founded by Drake, has been part of the fashion wave for years and the decision to work with Mr. Cartoon resulted in a limited-edition run of pieces that went on sale today (May 19) online. The collection will prominently feature three MLS teams, Toronto FC, LAFC, and New York City FC.

Mr. Cartoon has enjoyed a long career stemming from his early beginnings as a graffiti artist in Los Angeles before larger projects and his extensive tattoo work. Today, Cartoon’s work graces not only murals and fashion collaborations but also album covers.

The collection will feature an array of hoodies, sweat shorts, and t-shirts.

You can find the collection here at octobersveryown.com. Toronto FC fans will be able to cop their collection at shop.realsports.ca and at BMO Field beginning Saturday, May 27

Photo: MLS/OVO

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Source: OVO / OVO
Drake and his team are coming with a new project just in time for Super Bowl Sunday. They have announced an OVO x NFL capsule collection.

As spotted on High Snobiety the Canada based brand has unveiled some new pieces as part of a football forward drop. On Thursday, February 2 released what seems to be their most extensive capsule yet with officially licensed product bearing the likeness of some of the National Football League’s most popular clubs including Dallas Cowboys, San Francisco 49ers, New York Giants, Miami Dolphins, Los Angeles Rams, and Las Vegas Raiders.

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Included in this team inspired collection are varsity jackets, t-shirts, hooded sweatshirts, mock neck sweaters, long sleeve shirts, crewneck sweaters, sweat pants, and neck gaiters. Additionally, we also get a collectible in the form of a Riddell mini helmet that is housed in a plastic case. As expected we get co-branding throughout every product with OVO logo and the respective team’s marks.

For the launch of the capsule Drake and company tapped into some of his favorite collaborators including Lil Wayne and Benny The Butcher. Naturally, Weezy is outfitted in all Green Bay Packers pieces while Benny is sporting all Buffalo Bills merch. The OVO x NFL capsule collection is available now and can be shopped here. 
Source: OVO / OVO

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Drake and the NFL are joining forces for a fashion collaboration just in time for game day. The sporty collab between the football league and the Canadian rapper’s October’s Very Own lifestyle brand was announced Tuesday (Jan. 31) and will debut later this week.

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Drake tapped his Young Money boss Lil Wayne and fellow rapper Benny the Butcher to star in the campaign, which features OVO x NFL co-branded hoodies, varsity jackets and tees. The limited collection launches this Friday, Feb. 3, at NFLshop.com, NFLShop.ca and in OVO stores and online at octobersveryown.com.  

Weezy, a proud Green Bay Packers fan, represents his favorite team in a green varsity jacket in one photo and green hoodie in another. Ditto for Benny who sports Buffalo Bills gear in honor of his hometown team.

Lil Wayne

Courtesy Photo

Benny Butcher

Courtesy Photo

Underscoring the partnership’s Canadian roots, Canadian NFL players Jevon Holland, a safety for the Miami Dolphins, and Neville Gallimore, a defensive tackle for the Dallas Cowboys, will showcase the campaign across their respective social media platforms.

Other teams featured in the collection include the New York Giants, Las Vegas Raiders, San Francisco 49ers and Los Angeles Rams.

Courtesy Photo

News of the NFL x OVO capsule collection comes one week after the league unveiled its merch collab with Rihanna’s Savage x Fenty brand and sporting goods giant Mitchell & Ness.

The Kansas City Chiefs and Philadelphia Eagles will face off in this year’s Super Bowl scheduled for next Sunday, Feb. 12, at the State Farm Stadium in Glendale, Ariz.

Chris Stapleton will sing the national anthem, Babyface is singing “America the Beautiful,” Abbott Elementary star Sheryl Lee Ralph will perform “Lift Every Voice and Sing” and Rihanna is taking over the halftime show. Super Bowl LVII airs on Fox at 6:30 p.m. ET/3:30 p.m. PT. Want to catch the action in person? Click here to buy tickets to the Super Bowl.