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In April, “Gata Only,” a sly reggaetón number about flirting online, gave Chilean newcomers FloyyMenor and Cris MJ their first No. 1 on a Billboard chart. It dominated Hot Latin Songs for 14 consecutive weeks — but even beyond that impressive achievement, “Gata Only” was historic. The last time a Chilean artist had hit No. 1 on the chart was in 1991, when singer-songwriter Myriam Hernández’s “Te Pareces Tanto a Él” ruled for four weeks.
“Gata Only” also entered the Billboard Hot 100, Latin Airplay and both Billboard Global charts — and, in the process, put Chile’s thriving urban movement on the map. “The song touched different angles,” says Adrian Mainou, artist marketing manager of Latin/U.S. at UnitedMasters, which released the song. “It had a very cool impact on the culture, where the lyrics talk about something that’s relatable to the younger generation, and it was catchy on TikTok. For us on the marketing side, it was about taking the record outside of Chile.”
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Taking advantage of the song’s organic local growth, Mainou began working with a Chilean press team and engaging influencers in countries such as Argentina, Ecuador and Mexico to use the song in lip-syncing and dance challenges on TikTok. It worked: “Gata Only” has been used in over 4 million videos on the platform, and that spurred superstars Ozuna and Anitta to jump on a remix. “Chile felt proud,” Mainou says. “It translated from just being a big song to a cultural representation.”
In the ’90s and early ’00s, Chile’s music scene leaned more alternative, as artists like Mon Laferte, La Ley, Álex Anwandter and rapper Ana Tijoux all had presences on the Billboard charts. Then, in 2004, Puerto Rico’s booming reggaetón scene infiltrated the South American country — but although local artists began to create their own reggaetón music, it took more than a decade for Chile’s urban movement to really gain momentum.
“Everything changed in 2019,” explains Josue Ibañez, who with his brother Oscar is co-CEO of Chile-based label Wild Company. (Both are also A&R executives with Rimas Publishing.) “There are various artists who made the change, like Marcianeke, who made Chilean music start to be heard in clubs, but in a massive way. He got Chileans to start dancing to the music of their own artists, because previously we consumed a lot of music from outside like Puerto Rico and Colombia.”
Oscar Ibañez (who is also a producer under the name David Wild) adds, “If you ask any Chilean artist, they will tell you that our Daddy Yankee, our OG, is Pablo Chill-E. At the same time, we had Paloma Mami, and we started to take big steps outward. That was when the big record labels started to want to invest in Chile.”
Pablo and Paloma both entered the Billboard charts, the former on Hot Latin Songs with 2020’s Bad Bunny and Duki collaboration, “Hablamos Mañana,” the latter on Top Latin Albums with Sueños de Dalí and on Latin Pop Airplay with the Ricky Martin-assisted “Que Rico Fuera,” both released in 2021.
Since, Chilean reggaetón tracks have increasingly appeared on the charts, including Cris MJ’s “Una Noche en Medellín” (2022), Polimá Westcoast & Pailita’s “Ultra Solo” (2022) and Jere Klein’s “Ando” (2024).
“I feel like we created our own sound,” Oscar Ibañez says. “We gave our own reggaetón an identity that we didn’t have before. What we did at first was replicate a sound that was playing elsewhere; it was very neutral. Our ‘Chilenismo’ wasn’t applied to it. We gave reggaetón music a more Chilean twist with our idioms, our phrases, and it often happens that almost nobody understands what we say, but that same cadence became the DNA of Chilean music. Just by the accent, you know when it’s a Chilean artist.”
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And even as the movement has grown beyond Chile, it has done so in large part because of the faithful and loyal audience for its music within the country itself. “The key to Chile today is self-consumption,” Josue Ibañez explains. “We have a lot of fans. I think it was the fandom that made us get onstage and out into the world. That has been the most beautiful thing of all, that our culture through music has been able to expand internationally.”
“It used to be very difficult for that to happen,” Cris MJ says. “So now the fact that Chileans themselves are supporting us is good for the movement. They trust us, the talent. It was hard, but it was achieved. Personally, I’m dedicating myself to creating music that can be heard outside of Chile.”
Now, with the global success of “Gata Only,” Chile is on the wider music industry’s radar. Earlier this year, Rimas Publishing expanded its services to the country, where through a strategic agreement with Wild Company it will provide A&R services, artist development, musical composition creation and more.
“Chile is a market that has impressed us a lot. The growth has been exponential,” Rimas Publishing managing director Emilio Morales says. “It is a phenomenon like what’s happening in Brazil, where they are very proud of their national artists. In Chile, the support for their artists has a lot to do with education and culture. It’s a market where numbers and consumption are very significant.”
“One of our dreams is for Chile to become a musical powerhouse,” Oscar Ibañez says. “We want to educate the industry in Chile so that music is a blessing and not a problem. I believe in giving Chilean culture a healthy and educated music industry.”
Chile’s New Urban Leaders
Meet some of the artists driving the country’s burgeoning music movement.
Clockwise from left: Jere Klein, Pablo Chill-E, Marcianeke, Polimá Westcoast
Illustration by Israel G. Vargas
Cris MJ and FloyyMenor
Though both started as solo acts, Cris MJ and FloyyMenor achieved their greatest chart success thus far collaborating on “Gata Only,” which reached No. 1 on Billboard’s Hot Latin Songs chart, spending 14 consecutive weeks there.
Jere Klein
Known for his distinct, high-pitched voice, Klein made his first Billboard chart appearance in January with “Ando” on the Billboard Global 200 and Billboard Global Excl. U.S. lists; his second entry came on Global Excl. U.S. in February, “Princesita De…” with Chilean acts Nickoog CLK, Lucky Brown and El Bai.
Pablo Chill-E
Another Chilean urban pioneer, the trap artist born Pablo Acevedo has his own label, Shishigang Records. In March 2020, he secured his first entry on Hot Latin Songs, joining Bad Bunny and Duki on “Hablamos Mañana,” which debuted and peaked at No. 22.
Marcianeke
Though he doesn’t have a U.S. chart history, the trap and reggaetón artist revolutionized the urban movement in Chile. Known for his raspy vocals, he was the first Chilean urban act to perform at local nightclubs back in 2019 — which encouraged the country’s listeners to begin embracing their own urban artists.
Polimá Westcoast
The artist with a trap-meets-rock-star attitude got to No. 9 on the Billboard Global Excl. U.S. chart in 2022 with “Ultra Solo” featuring Chilean act Pailita; that same year, Feid, De la Ghetto and Paloma Mami jumped on the remix. He’s now collaborated with J Balvin and Quevedo and in 2023 signed a global deal with Sony Music U.S. Latin.
This story appears in Billboard‘s Rumbazo special issue, dated Sept. 14, 2024.
Billboard Latin Music Week is returning to Miami Beach on Oct. 14-18, with confirmed superstars including Gloria Estefan, Alejandro Sanz and Peso Pluma, among many others. For tickets and more details, visit Billboardlatinmusicweek.com.
Suffice it to say that Wednesday night’s (Sept. 11) 2024 MTV VMAs was a lot. The 40th anniversary celebration of the former music video channel’s signature awards ceremony handed out around two Moonpersons per hour during its 190-minute run time, but you might have not noticed since it also packed in 16 star-studded performances that […]
With the first quarter of the 21st century coming to a close, Billboard is spending the next few months counting down our staff picks for the 25 greatest pop stars of the last 25 years. We’ve already named our Honorable Mentions and our No. 25, No. 24, No. 23, No. 22, No. 21, No. 20 and No. 19 stars, and now we remember the century in The Weeknd — who emerged in the shadows as an early-’10s mixtape sensation, before making a more successful pivot to pop stardom than anyone could have guessed.
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About a dozen years ago, nobody would’ve believed the hedonistic, alt-R&B, then-cult figure known as The Weeknd would become one of the 21st century’s most decorated and durable pop artists, dominating both the Billboard charts the and world’s biggest stadiums. Global superstardom might not have seemed immediately on the horizon upon his 2011 mixtape arrival, but his ability to carve his own path in R&B before successfully switching lanes to pop has made his journey one of the most fascinating ones to follow this century.
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Born Abel Tesfaye to Ethiopian immigrant parents in the Toronto suburb of Scarborough, The Weeknd dropped out of high school at 17 with his best friend and now creative director La Mar Taylor and moved out of his family’s home one weekend (wink wink). Homelessness, substance abuse and run-ins with the law forced him to get his act together, so he translated the ill-advised lifestyle of his youth to his music.
In 2010, The Weeknd anonymously uploaded three moody, atmospheric R&B tracks – “What You Need,” “Loft Music” and “The Morning” – onto his YouTube. Fellow Torontonian (and then rap’s brightest budding star) Drake noticed the songs and featured them on his OVO Blog – a key co-sign that projected The Weeknd’s name (and still not his face) in the media before he dropped his debut mixtape House of Balloons for free on his website in March 2011. The songs stretched for five, six, even seven minutes, with The Weeknd’s wailing falsetto and supple tenor from the Michael Jackson vocal academy reliving his pill-popping and bed-hopping escapades and other foggy morning-after memories, through the perspective of someone who’s perpetually attempting to replace his pain with pleasure in a numbing rinse-and-repeat cycle.
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Meanwhile, his sampling of indie and post-punk rock bands like Siouxsie & the Banshees, Cocteau Twins and Beach House, along with other hip-hop and electronic influences, forever shifted the R&B landscape — and helped usher the genre’s alternative shift, alongside other enigmatic artists like Frank Ocean. And when it was finally time to reveal himself at his now-iconic debut concert at Toronto’s 600-capacity Mod Club in July 2011, it was the must-see show of the city: The promotional flyer indicated there was “no guestlist,” but that didn’t stop major U.S. label executives from catching last-minute flights up north to see what the hell The Weeknd was even about and if he lived up to the internet hype. (A former MuchMusic employee tells me she remembers one even offering her $1300 CAD for her ticket that she bought for $20.)
Later that same year, he released two more mixtapes –Thursday and Echoes of Silence – that invited us to venture deeper into The Weeknd’s world of debauchery and self-destruction. With his cult-classic trilogy, The Weeknd firmly established himself as lord of the R&B underworld. In the four-month period between the latter two tapes, he was also all over Drake’s emo magnum opus Take Care, co-writing five songs and being featured on the chant-along banger “Crew Love.” The kinship between the two Canadian phenoms generated a lot of speculation that Drake would sign The Weeknd to OVO, but he continued carving out his own lane, and founded his XO label (fans have debated on Reddit threads whether it stands for “hugs and kisses” or “ecstasy and oxycontin”), signing to Republic Records the following year. Given The Weeknd’s “I thank God that I never signed my life away” line from Future and Metro Boomin’s “All to Myself” during 2024’s Great Rap Beef™, it’s safe to say he believes he made the right decision there.
The Weeknd
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The Weeknd
Chelsea Lauren/WireImage
Tesfaye had steadily built up momentum for his major label debut studio album Kiss Land in 2013, but takeoff there was a bit turbulent. It sounded like he had exhausted his nihilistic, narcotic-fueled aesthetic – and having already consumed what felt like three albums in under one calendar year, we were kind of exhausted, too. Maybe why Kiss Land fell a bit flat was because the air of mystery behind The Weeknd was also fading, especially with his face and Jean-Michel Basquiat-esque dreads front and center on the album cover. Even though Kiss Land entered the Billboard 200 at No. 2, it wasn’t the optimal introduction for an artist who had been cranked out of the internet hype machine – and it received mixed reviews, while failing to produce a hit single.
But the false start didn’t stop Tesfaye from building a bigger breakout moment. Ariana Grande, the Nickelodeon-bred pop princess who signed to Republic the year before The Weeknd, recruited him for her My Everything single “Love Me Harder.” The lip-biting ruminations about rough sex gave Grande more edge, while the song’s throbbing synthwave-R&B production – courtesy of 21st century-defining producer Max Martin (who would go on to play a crucial role in Tesfaye’s career) – softened The Weeknd’s. It’s the first song to affirm his mainstream ambitions, as Tesfaye earned his first Billboard Hot 100 top 10 hit. Grande would go on to become one of his most reliable hit collaborators a decade later, hopping on the remixes of “Save Your Tears” from his 2020 album After Hours, which they performed together at the 2021 iHeartRadio Music Awards, and “Die For You” – which experienced a TikTok resurgence six-plus years after it first appeared on his Starboy album – both of whichwould then shoot to No. 1.
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Four months after “Love Me Harder,” Tesfaye was tapped to record “Earned It” from the Fifty Shades of Grey soundtrack. The most sexually explicit R&B singer of the time making a song for the year’s most pornographic film? It felt so wrong, but oooh was it so right. The orchestral pop ballad introduced The Weeknd’s slow-burning seductive vocals to a much wider audience. “Earned It” became The Weeknd’s first solo Hot 100 top 10 hit (No. 3), won a Grammy Award for best R&B performance and scored an Oscar nomination for best original song.
The Weeknd’s mid-2010s pop pivot was well underway, but now he wanted to prove he could pull it off without the assist of an A-list artist or buzzy movie franchise with “Can’t Feel My Face.” The certified smash earned him more MJ comparisons than when Tesfaye put his skeletal cover of “Dirty Diana” on Echoes of Silence, especially his screeching ad-libs that felt plucked straight from Jackson’s “Don’t Stop ‘Til You Get Enough” and his slick footwork and signature spin in the music video. With his dependable hitmaking team from “Love Me Harder” – Max Martin, Savan Kotecha, Ali Payami and Peter Svensson – Tesfaye had successfully broken though pop’s ceiling after initially cracking it with “Love Me Harder” and “Earned It.” “Face” eventually became The Weeknd’s first solo Hot 100 chart-topper, and a runaway radio smash that had us just as hooked as Tesfaye was on blow (or so he semi-subtly sang). It also earned a favorite song of the year nomination at the 2016 Nickelodeon Kids’ Choice Awards, which he hilariously referenced in the Starboy cut “Reminder”: “I just won a new award for a kids show/ Talkin’ ‘bout a face numbin’ off a bag of blow.” The Weeknd’s lyrical knack for disguising his NSFW fixations in PG-rated, radio-friendly hooks would give him a clever edge.
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Surprisingly, follow-up “The Hills” would be even bigger. Horrifying shrieks, sparse trap beats and Tesfaye’s hoarse verses about life in the fast lane felt like a return to form to his mixtapes’ murkier R&B – with its outro sung in his native Amharic, the primary language of Ethiopia, to further ground himself in his roots – and without compromising “the real me,” it became the fundamental crossover smash of his career. The Weeknd replaced himself at No. 1 on the Hot 100, with “The Hills” dethroning “Can’t Feel My Face” after its three-week run and remaining on top for six weeks.
His chart reign gave him the confidence to make his mainstream bid with Beauty Behind the Madness. The album, which completed his transition from reputable R&B singer-songwriter to perennial pop star, was marked by even more irresistible MJ-inspired bangers (“In The Night”) and lovelorn, instrumental-driven ballads (“Angel” and “Shameless”). On the Ye-produced, soul-sampling “Tell Your Friends,” The Weeknd sums up just exactly who he is: “I’m that n—a with the hair/ Singin’ ‘bout popping’ pills, f—kin’ b—-es, livin’ life so trill.” Beauty became The Weeknd’s first No. 1 album on the Billboard 200 and planted him firmly in the spotlight he had shied away from just a few short years ago.
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And as he started sounding more like a pop star, he also started looking like one, too, with a headline-making haircut. He kills his former self and smashes his accolades to the beat of the title track’s snare in the music video for his third Hot 100 No. 1 “Starboy,” featuring Daft Punk. Starboy became his second Billboard 200-topping album and earned him his second best urban contemporary album Grammy win, proving that lightning can strike twice.
His high-profile relationships with model Bella Hadid and fellow singer Selena Gomez inspired his 2018 EP My Dear Melancholy,. Revealing he volunteered to donate his kidney to Gomez (who got a transplant in 2017 amid her battle with lupus) on the desolate opener “Call Out My Name” set the tone for the heart-wrenching six-song set, which represented a sobering sonic departure from the resplendent pop of Beauty Behind the Madness and Starboy. But the vulnerability – which was on full display at his first Coachella headlining gig the following month – recaptured the dark magic of his early mixtapes. And it was a winning formula: My Dear Melancholy, earned Tesfaye his third consecutive Billboard 200 No. 1.
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The album rollout for 2020’s After Hours era unfolded like a masterclass in world-building, with The Weeknd playing a red suit jacket-, black leather glove-, black sunglasses-wearing character, his face further concealed by bloodied facial bandages, that would bring mischief and mayhem to music videos and late-night TV and award show performances. We would first meet him in the visual for “Heartless,” a hedonistic trap-tinged R&B record where The Weeknd boasts in the first line, “Never need a b—h, I’m what a b—h need” and licks a psychedelic-laced frog.
The song became The Weeknd’s fourth No. 1, but it would be the LP’s second single that would alter pop music history. As Billboard’s top Hot 100 song of all time, “Blinding Lights” is an adrenaline-pumping, synth-pop juggernaut that beamed brighter than the marquee lights of its Las Vegas Strip backdrop and entered the cultural zeitgeist. Only The Weeknd could turn a song about drunk driving to a hookup (that premiered in a Mercedes Benz commercial, no less) into the longest-running Radio Songs No. 1 (26 weeks) and the most-streamed song on Spotify while also soundtracking over a million TikTok dance videos featuring frontline healthcare workers and quarantined families alike.
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With its parent album After Hours, he nailed one of pop music’s tenets – making personal themes universal – and with the pandemic, The Weeknd’s motifs of loneliness and escapism felt even more relatable. That’s why After Hours and Dua Lipa’s ‘70s disco-inspired album Future Nostalgia came at the right time, because they cranked up the BPMs of top 40 and helped usher in pop’s retro dance-driven renaissance (years before Beyoncé’s Renaissance) during one of the world’s darkest years in recent history.
After Hours debuted atop the Billboard 200, but when it and “Blinding Lights” shockingly received zero nominations at the 2021 Grammys, critics and his peers like Drake and Kid Cudi sneered at the snub. “The Grammys remain corrupt,” The Weeknd retaliated on X (formerly known as Twitter), adding in a statement to The New York Times that he “will no longer allow my label to submit my music to the Grammys.” (He still took home a statue in 2022 for his feature on Ye’s “Hurricane” with Lil Baby.) While The Weeknd was missing from Music’s Biggest Night, he was front and center on the world’s biggest stage a month earlier: the Super Bowl LV Halftime Show. And the penultimate performance of his House of Balloons title track, backed by a marching army of bandaged lookalikes, that eventually revved up to the exhilarating speed of “Blinding Lights,” made for a true career-spanning victory lap moment.
The Weeknd
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The Weeknd
Kevin Mazur/Getty Images for TW
As he continued riding the highs of his blockbuster After Hours era, fans wondered where The Weeknd could possibly go next. On his highly anticipated follow-up, Dawn FM, he showed us exactly where he was taking us: With the help of Jim Carrey, who was posing as purgatory’s radio DJ, we were headed toward the light at the end of the tunnel. The Weeknd soundtracked the ominous journey by zeroing in on After Hours’ synth-pop infatuation to create levity on tracks like the spellbinding dancefloor number “Take My Breath,” which peaked at No. 6 on the Hot 100, and “Sacrifice,” where Tesfaye gets as close as he ever has to sounding like the King of Pop. But unlike its blockbuster predecessor, Dawn FM failed to produce a surefire hit. Dawn FM entered the Billboard 200 at No. 2, a slight misstep for someone who’s notched four consecutive No. 1 albums, but an inconsequential one for someone who had already been crowned pop royalty.
The Weeknd didn’t put out any new solo studio releases in 2023, but his status as a no-doubt superstar allowed him to rest on his laurels and enjoy the fruits of his labor. With the Grande-assisted “Die for You” going No. 1, The Weeknd joined Michael Jackson as the only male soloists with multiple leaders on the chart from three different albums. Not bad for a guy who’s spent his entire career emulating the King of Pop. Guinness World Records also named him the world’s most popular artist after he became the first artist to reach 100 million monthly listeners on Spotify. He was Spotify’s most streamed monthly artist for over a year, until Billie Eilish recently took the title – and his premature supportive response suggested a heavyweight like him wasn’t threatened by someone else holding the championship belt. The Weeknd also headlined Coachella again alongside Swedish House Mafia, entering an elite group of acts who’ve headlined the festival twice (and being the first non-alternative/rock act to do so). His set served as a warm-up for his After Hours Til Dawn Tour, with its first leg and second leg earning spots on 2022 and 2023’s top 10 grossing tours list.
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And for a split second, his stadium stint doubled as the set for his HBO series The Idol, which follows troubled pop star Jocelyn (played by Lily-Rose Depp) who develops a complicated relationship with Tesfaye’s character Tedros, a sleazy nightclub owner/cult leader who yearns to pilot her career comeback. Despite critics and viewers largely rebuking the controversial series, which received a 19% score on Rotten Tomatoes and was swiftly canceled after five episodes, The Idol managed to win an Emmy this year and win back some credibility with its soundtrack. The Weeknd formed an unusual, yet effective alliance with the Queen of Pop Madonna and the King Vamp Playboi Carti on the platinum-certified “Popular” that harkened back to the slinky 2000s pop&B that The Neptunes dominated, and entered into a musical threesome with BLACKPINK’s Jennie and Depp on the erotic, down-tempo “One of the Girls,” which reached No. 10 on the Billboard Global 200.
Earlier this September, he announced the third and final installment of his After Hours/Dawn FM trilogy, Hurry Up Tomorrow, a bittersweet way of sunsetting this chapter of his career: He told W Magazine last year that this album “is probably my last hurrah as The Weeknd.” Its lead single, “Dancing in the Flames,” is out Friday (Sept. 13), and the shimmering snippet suggests he’s delivering yet another slice of retro-pop brilliance. But even when The Weeknd as we’ve come and known to love him ceases to exist, his transition from subterranean R&B auteur to ubiquitous genre-bending superstar – and the countless alt-R&B neophytes and would-be eletro-pop stars he’s fathered in the years between – he will forever go down as one of the most remarkable artists, with one of the most remarkable career arcs, in modern pop music history.
Read more about the Greatest Pop Stars of the 21st Century here — and be sure to check back on Tuesday when our No. 17 artist is revealed!
On the red carpet at Wednesday evening’s (Sept. 11) VMA Awards, “A Bar Song (Tipsy)” hitmaker Shaboozey opened up about the Country Music Association’s recent reveal of this year’s slate of the 2024 CMA Awards nominations, which included no nods for Beyoncé‘s country-inspired Cowboy Carter.
Shaboozey himself is up for two CMA Awards accolades, including single of the year (for “A Bar Song (Tipsy)”) and new artist of the year. The smash hit is currently in its ninth week atop the all-genre Billboard Hot 100 chart.
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Prior to releasing “A Bar Song (Tipsy),” Shaboozey was featured on two tracks on Cowboy Carter: “Spaghettii” and “Sweet Honey Buckiin’.”
Her project spent four weeks at the pinnacle Billboard‘s Top Country Albums chart, while, back in February, Beyoncé’s “Texas Hold ‘Em” made her the first Black woman to top Billboard‘s Hot Country Songs. However, when this year’s slate of CMA Awards nominations were revealed, Beyonce earned zero nominations for her.
Shaboozey weighed in on the red carpet during the VMA Awards, telling E! News, “It’s definitely unfortunate, if that’s something that she was looking to receive and that’s something that she worked for, it really sucks, ’cause I know as an artist, you put a lot of time and a lot of work, and a lot of things, and a lot of energy into music, you know? But you know awards aren’t really, you know, they’re not everything, as long as you’re connecting with people and genuinely making music that’s impacting people, that’s all that matters, you know?”
He added, “I say she changed my life and changed the lives of other artists as well, and to me, if I can do that for another artist, or another person in general, I’d be at peace.”
The 58th annual CMA Awards is slated to take place at Nashville’s Bridgestone Arena on Nov. 20 and will air on ABC, and next day on Hulu.
Leading the CMA Awards nominees this year are Morgan Wallen with seven nominations, while Cody Johnson and Chris Stapleton each earned five nominations.
Watch Shaboozey’s interview with E! News below:
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Growing up in Detroit, Eminem has long been one of Big Sean’s idols. Sean Don has worked with Em in the past, but this time on The Death of Slim Shady was extra special for the 36-year-old. Billboard caught up with Big Sean on the red carpet prior to the 2024 MTV Video Music Awards […]
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Over his nearly 20-year career, Arcángel has become one of reggaetón’s most influential and enduring artists, landing 10 No. 1s on the Billboard charts and collaborating with superstars like Daddy Yankee, Romeo Santos and Bad Bunny. So it came as something of a shock when, in an interview with the famed Puerto Rican radio host Molusco late last year, he called the genre “musically poor.”
“If we compare it to any other genre, it’s much more complex to make another genre than to make reggaetón,” Arcángel tells Billboard today, explaining his controversial comments. “We don’t need a real instrument. It’s not the same where musicians are needed and you must know how to write real music. I am not criticizing it; I am just telling you the truth.”
But as he looks forward to a year packed with potential new projects — a new album, a book and a docuseries are all on the table — he readily admits that it’s reggaetón, uniquely, that got him here: “This genre has made me rich. I don’t think that another genre would have given me everything that I have today.”
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Growing up, the artist born Austin Agustín Santos lived in New York with his father and Puerto Rico with his mother, Carmen Rosa Santos, who was once a member of the all-girl merengue group Las Chicas del Can. Music surrounded him, including the emerging reggaetón scene of the ’90s, even if he says that the burgeoning genre wasn’t his favorite — at least, until one CD changed his mind.
“When I was still in school, they gave me a CD called Planet Reggae, and when I heard Tego Calderón, I fell in love with urban music from Puerto Rico,” the 38-year-old says. “That’s when I thought, ‘Wow, I like this. I respect this. This is the future,’ and it motivated me to move to Puerto Rico and want to sing reggaetón.”
Arcángel finished high school and only had one job — dressing up as Elmo to entertain pediatric cancer patients at a local hospital — before he dedicated himself to music. In 2004, he formed the underground duo Arcángel & De la Ghetto and signed with Baby Records (owned by Puerto Rican artist Zion of Zion & Lennox). Two years later, he launched his own label, Flow Factory, where he released his debut solo studio album, El Fenómeno, in 2008 after going solo the year prior. (He and De la Ghetto, now a star in his own right, remain friendly and appeared together on Bad Bunny’s “Acho PR” in October of last year.) Today, he credits el bajo mundo (the streets) for jump-starting his career.
“I didn’t invest any money in music. I gave my music away for free at first. I put it on Myspace,” he explains. “I’m a guy who came from the streets, and I didn’t make commercial music. I don’t owe my success or my status to radio impact.”
But while he downplays the importance of record sales and radio airplay (“When I sing in front of thousands of people, and thousands of people repeat my lyrics, that’s much more powerful”), such success did soon come. Arcángel scored his first Billboard hit in 2006 with his feature on Jowell & Randy’s “Agresivo,” which peaked at No. 27 on the Latin Rhythm Airplay chart. But the song that really changed his career, he says, was his romantic 2008 track “Por Amar a Ciegas,” co-produced by Luny Tunes, Tainy and Noriega.
“I was already popular in the urban scene, but that song gave me a respect that went beyond just being a reggaetón singer or rapper,” he says. “It made a lot of people, not [just] fans of urban music, listen to me.”
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Slim and small in stature but with a powerful, raspy voice, Arcángel is perhaps best known for his strong-willed personality and unapologetic self-confidence — qualities that have both helped and hurt him over his career.
In 2012, he signed a record and management deal with producer Rafael “Raphy” Pina’s Pina Records, where he was co-managed by Pina and Omar “Omi” Rivera (the latter, founder of Omi Management, still manages him). While there, he released Sentimiento, Elegancia y Maldad, which conquered the Top Latin Albums chart in 2013 — still his only No. 1 album — and became his first entry on the Billboard 200.
But in 2018, Arcángel parted ways with Pina due to personal issues, negotiating himself out of his longtime contract. His career stagnated for a year — until he signed a deal with the then-emerging label Rimas Entertainment in 2019.
“We had two options: We go with a traditional major label, or we try it out with [Rimas’] Noah Assad and Jonathan ‘Jomy’ Miranda, who are visionaries, who are modern, who are creative,” Rivera says. “Besides, the era of physical was also changing to digital, and they had a lot of knowledge in that area. It was a risky decision at that time because it involved money, but on the other hand it gave us peace of mind because we knew that they would adapt to what we wanted to present in the project.”
Rimas helped Arcángel get back on track, including with a pair of No. 3-peaking singles on Hot Latin Songs: 2019’s “Sigues con Él” with Sech and 2022’s “La Jumpa” with Bad Bunny. He’s now released five studio albums with the label, including Sr. Santos — a tribute to his late brother Justin Santos, who died at age 21 in a 2021 car accident — which debuted at No. 3 on Top Latin Albums in 2022. He’s also become a major supporter of Latin music’s next-gen stars, teaming up with Feid, Peso Pluma, Bizarrap, Eladio Carrión, Young Miko, Grupo Frontera and more.
But huge hits and vibrant collaborations alone aren’t what’s kept Arcángel relevant for this long.
“Arca took risks at very crucial stages of the movement,” Rivera says. “He’s very peculiar and unique. He’s not afraid to speak his heart out. This whole industry is so complicated because you must please so many people, but by being himself, he has been able to earn the respect he has today.”
“I’ve fallen a couple of times and had to learn new tricks,” Arcángel admits. “I’ve won more when I lose than when I win, and I still managed to do what can truly make a human being happy: live off what you really like.”
This story appears in Billboard‘s Rumbazo special issue, dated Sept. 14, 2024.
Billboard Latin Music Week is returning to Miami Beach on Oct. 14-18, with confirmed superstars including Gloria Estefan, Alejandro Sanz and Peso Pluma, among many others. For tickets and more details, visit Billboardlatinmusicweek.com.
Clean Bandit’s “Symphony” and Surf Curse’s “Disco” take the top two spots of the TikTok Billboard Top 50 for the third straight week, while Lady Gaga and Bruno Mars’ “Die With a Smile” inches nearer to the summit at No. 3 on the ranking dated Sept. 14.
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The TikTok Billboard Top 50 is a weekly ranking of the most popular songs on TikTok in the United States based on creations, video views and user engagement. The latest chart reflects activity from Sept. 2-8. Activity on TikTok is not included in Billboard charts except for the TikTok Billboard Top 50.
“Symphony,” featuring Zara Larsson, takes hold of a third week atop the ranking, sporting yet another gain in official U.S. streams alongside it; it’s up 23% to 1.8 million listens in the tracking week ending Sept. 5, according to Luminate.
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The 2017 tune remains driven by a meme and trend on TikTok that features users posting videos of technicolor dolphins alongside humorous or dark captions.
It reigns ahead of “Curse,” which spends a third week at No. 2, driven by a multi-person dance trend that concurrently brings the 2019 song onto non-TikTok Billboard charts for the first time. Its 59% jump in streams to 4.5 million drives it to a No. 18 debut on Hot Rock & Alternative Songs, plus a No. 24 premiere on Alternative Streaming Songs.
“Die With a Smile” is the mover of the group, albeit up one spot from No. 4 to 3 on the TikTok Billboard Top 50 (a new peak). Since its Aug. 16 release, the song has been used in a variety of TikTok uploads, usually related in some way to romance, per the song’s theme. Some of the top-performing videos so far include homecoming proposals, footage from movies and TV shows such as Tangled and Elemental, and people talking about how they’d react if their significant other posted them set to the song.
“Die With a Smile” is currently No. 6 on the Billboard Hot 100 as the ranking’s latest Greatest Gainer/Airplay; it debuted at No. 3 in August.
Alphaville’s “Forever Young” follows “Die With a Smile” into a new peak on the TikTok Billboard Top 50, rising 5-4. Creations featuring the song, which peaked at No. 65 on the Hot 100 in 1988, continue to include posts showing the passage of time with loved ones, edits featuring fictional characters and a trend in which one person in a couple lifts the other in the air as they spray water down on both from a water bottle.
Though the songs listed so far were in the previous TikTok Billboard Top 50’s top five, there’s some more substantial movement going on across the rest of the chart, led by Kodak Black’s “No Flockin,” which shoots 20-6. It’s the first time on the TikTok Billboard Top 50 for the rapper, and it comes with a song that was originally released in 2015 and then peaked on the Hot 100 at No. 95 in 2017.
“No Flockin” has received some of its top-performing uploads in recent weeks from sports-related videos, plus other general content. The song is up 20% in streams to 3.6 million in the tracking week ending Sept. 5.
Adrianne Lenker’s “Anything” returns to the TikTok Billboard Top 5’s top 10, blasting 31-8 after previously reaching No. 8 in April. One of the song’s trends features one user asking the other person “Why are you always at my house?” or some variation, with the other lip-synching to Lenker’s “I just wanna be a part of your family” lyric.
And while Sabrina Carpenter’s “Taste” falls from its No. 3 peak to No. 7 on the latest ranking, another song from Short n’ Sweet joins it in the chart’s top 10, as “Bed Chem” vaults 18-9, mostly driven by lip-synch clips.
“Bed Chem” is the third song from Short n’ Sweet to reach the TikTok Billboard Top 50’s top 10, following the aforementioned “Taste” and “Please Please Please,” the latter peaking at No. 2 in June.
See the full TikTok Billboard Top 50 here. You can also tune in each Friday to SiriusXM’s TikTok Radio (channel 4) to hear the premiere of the chart’s top 10 countdown at 3 p.m. ET, with reruns heard throughout the week.
As three wildfires rage throughout Southern California, electronic music festival Nocturnal Wonderland has been canceled due to its proximity to the blazes.
Produced by Insomniac Events, the festival was set to take place this weekend (Sept. 14-15) at the Glen Helen Amphitheatre in San Bernardino, Calif. But producers announced Wednesday (Sept. 11), that the festival will not happen because of the Line Fire, which is burning near the venue.
“We are saddened to inform you that new fires in the San Bernardino area have ignited over the last 35 hours and are now approaching the Glen Helen Amphitheatre,” the festival announced on social media. “The health and safety of festival attendees and staff is our highest priority. After further discussions with local authorities, due to the impact of the fires surrounding the venue, we will be unable to proceed with Nocturnal Wonderland.”
The statement notes that ticketholders will receive an email regarding ticket refunds in the coming days, along with information about how ticketholders can support local firefighters and the residents of affected areas.
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The Line Fire has been burning in the San Bernardino National Forest since Sept. 5, and expanded to 34,659 acres burned as of Sept. 11. As reported by the San Bernardino Sun, local authorities announced on Wednesday that “the worst is getting behind us” in terms of getting the fire contained. Two other fires, the Airport Fire and the Bridge Fire, are currently also burning in Southern California, forcing evacuations and affecting air quality throughout the region.
These blazes continue on the tail end of a signficant heatwave, which gripped the region over the last week and brought temperatures up to 112-degrees in parts of the city. Amid this heatwave, the Hollywood Bowl lost power on Sept. 8 and was forced to cancel a show by singer-songwriter Vance Joy. The region also experienced a 4.7 magnitude earthquake at approximately 7:30 a.m. local time on Thursday (Sept. 12).
Nocturnal Wonderland is Insomniac Events’ longest running festival, with the 2024 iteration having scheduled featured performances by artists including Kaskade, RL Grime, Slander, Flosstradamus and other genre-spanning electronic acts.
In the comments section of the announcement, Insomniac Events Founder Pasquale Rotella wrote, “My thoughts and prayers go to all those affected by the fires. Heartbroken about the cancellation. Your support means the world. Can’t wait to celebrate together in the future.”