Music

On QUIT!!, HARDY’s new rock album released Friday (July 15) via Big Loud Rock, several of the characters are, to put it mildly, not quite right in the head.  “Jim Bob” is a disillusioned pill-popping veteran who “has a breakdown every 45 seconds,” according to the singer-songwriter, while the protagonist on “Psycho” becomes unhinged at the thought of his girlfriend leaving him. 

But HARDY warns not to confuse the characters working out their demons in his songs with their creator. “I’m a pretty tame, surprisingly soft-spoken dude,” he says. That may be, but he’s far from soft-spoken on Quit!!, on which he shows he can unleash a rock-and-roll howl worthy of the best heavy metal singer.

In addition to the songs featuring fictional characters, a number of the tunes are deeply autobiographical, including the title track, which relays the true story of how a patron wrote the word “quit” on a napkin and put it in HARDY’s tip jar while he was playing a bar more than 10 years ago. That insult fueled HARDY’s ambition and put a chip on his shoulder that still drives him today. 

“Feeling like you have something to prove to somebody always I think is important— at least for me for my creative spirit,” he says. “Complacency kills.”

The album also tells the upbeat tale of how he met his wife, Caleigh, on “WHYBMWL,” which stands for “where have you been my whole life,” and the set closer, the deeply romantic (yet fatalistic “Six Feet Under (Caleigh’s Song).”  

“I surprised her with ‘Six Feet Under’ and didn’t play her that until my entire record was done and and she like lost it, which was the reaction that I needed,” he says. “I wanted so bad to make her cry. [Laughs.] I mean it was so special, and it was just such an emotional time for us. I’m so thankful that she loves it as much as she does.”

HARDY came to Nashville more than a decade ago to be a country songwriter and had considerable success, penning hits for artists like Florida Georgia Line, Morgan Wallen and Blake Shelton, before releasing his first album, 2020’s A Rock, which included the multiple ACM and CMA Award winner’s first Billboard Country Airplay No. 1, “One Beer” (featuring Lauren Alaina and Devin Dawson).

He followed with 2023’s The Mockingbird & The Crow, whose tracks were half country and half rock, and established his rock bona fides by topping Billboard’s Top Rock Albums chart and with singles “Jack,”  the title track and “Sold Out” all reaching the top 5 of Billboard’s Hot Hard Rock Songs chart.  

Over the last several years, HARDY, who was named BMI’s 2022 country songwriter of the year,  has become one of Nashville’s most reliable and successful writers  He credits his way with words to having “a knack for English and the rules of the English language ever since [I] was a kid,” he says. “I was terrible at math. I was okay in science, but only because I thought it was neat … when it came to using your words, I swear to God, it was just from birth, or God-given, or whatever you want to call it.”

Despite the outsider status that many of the album’s character inhabit, HARDY says his experience in Nashville has felt embracing, even as he has toggled back and forth between rock and country, landing on more than a dozen different Billboard charts. 

He’s encountered no naysayers discouraging him from following his wandering musical muse, HARDY says. “Not one time,” he says. “I’ve got to say being in [Nashville] for 14 or 15 years, I’ve heard the creative horror stories or people being held back and I give all of the props in the world to Big Loud and to [his publisher]  Relative Music Group for never, not one time ever, holding me back.”

Even on a song like “Orphan,” which sounds like a treatise against the country music industry as HARDY sings that he feels like “somebody left me in a basket on the front steps/screaming bloody murder at the church door … the orphan of this country music town,” he stresses he is fighting an “internal battle,” not an external one. “I have not been oppressed in any way. Let’s put it that way,” he says.

The exception is his first publishing deal early in his career, which left a grudge that he can conveniently draw upon to this day over his predilection for drawing on redneck themes in his music (After all, this is someone whose first single in 2019 was titled “Rednecker.”) 

“Some of the people that I was working with told me verbatim, ‘This song is good, but that redneck s–t ain’t my jam and it’s gonna be hard for me to pitch those kinds of songs,’” he says. “That lit such a huge fire under me. I think to this day that chip on my shoulder is just constantly coming out because I’m like, ‘I’m gonna prove to you that this redneck s–t works.’ There are a ton of people who grew up like me and want to hear that stuff. There’re a few moments early on in my songwriting career that I felt like maybe I believed in myself more than anybody else did. But some of the stuff is just so deeply cut that it’s just there’s no like healing from it.” 

Though his rock songs may sound more visceral and raw because of the intense, defiant delivery, Hardy says country songs allow him to tap more into his emotions. 

“There’s more poetry in country,” he says. “I think there’s more demons in country than come out in rock. The country stuff is actually where I get more emotion out into the world with songs like ‘Wait in the Truck,’ ‘Give Heaven Some Hell,’ that kind of thing.”

He’s also pleased that fans seem to accept all sides of his artistry, even though he admits he avoids reading the comments on social media and other posts about him: “I don’t really go in too deep and try to dig into the comments or the articles or anything, because I just am afraid of the one bad comment, and I try to keep that negative energy out of my life. But the reception seems like it’s been pretty good so far.”

HARDY didn’t worry about cohesion when creating the album. “I know it’s a little all over the place sonically,” he says. “At the end of the day, I just wrote a bunch of rock songs that I love and love the sound of.” 

And songs that he thought would appeal to his fans — especially in concert, including “Jim Bob.”  “I wanted a song that everybody in the crowd would be like, ‘This is who I am, I want to go get drunk and shoot my pistol in the sky and all that kind of s–t,’” he explains. “But I don’t pop Percocet and I didn’t damage my knee in the war and s–t like that. I’ve stuck pretty true to who I am and the best way to do that was to make that song about somebody else.”

In a career that tolerates, if not encourages, “Jim Bob”-type indulgences, HARDY works to keep himself in check, especially since, as he has previously mentioned, alcohol issues run in his extended family. “Every so often [I] kind of take a look and [am] like, ‘What am I doing? How much am I doing? Let’s maybe back off, take a break.’ You just gotta be aware,” he says. “You can’t let it take control of you too much. Sometimes you can be too late, or you can get in a mess, so just keeping myself in check every now and then.”

The album features high profile guests including Red Hot Chili Peppers drummer Chad Smith, who plays on the ‘90s pop-punk-inspired “Good Girl Phase,” as well as Limp Bizkit’s Fred Durst on “Soul4Sale.”

HARDY met Smith through Nickelback lead singer Chad Kroeger at this year’s Super Bowl — Nickelback and HARDY share producer Joey Moi — and in a playful tribute to Nickelback, HARDY wrote Quitt!! song “Rockstar,” which name drops the band, while paying tribute to its 2005 hit of the same name.

“I didn’t have that on my Bingo card,” HARDY jokes of getting to work with musical inspirations like Kroeger and Durst. “To meet people that like who truly influenced the s–t out of me growing up and then to become friends with them, it’s a very cool thing.”

The rocker who tops his wish list to share a stage and a scream with is Foo Fighters’ Dave Grohl. “I don’t even know if he even knows I exist, but he would be cool. Alex Terrible from Slaughter to Prevail, he’s a pretty big deal right now. That’s a big one too. But Dave Grohl is definitely No. 1.”

While music is keeping him very busy, HARDY convincingly plays an institutionalized, straight-jacketed mental patient in the “Psycho” video, and says acting is something he would also like to pursue as time allows. “I was actually surprisingly comfortable in that video, which is kind of dark and disturbing,” he admits with a laugh. “I think the further away from myself that I can act, the more comfortable I am doing it. It’s really hard to act like yourself, in my opinion … But I love acting.”

In a milestone moment, HARDY will headline his first stadium gig Sept. 12 in Starkville, Mississippi, 45 minutes from his hometown of Philadelphia, Mississippi. 

“It won’t really hit me until I get out there and it’s full of people hopefully,” he says. “It will be really emotional. There’s always a little part of me that’s like, ‘How did I get here?’ But I’m truly ready for this one and I’m truly looking forward to it.”